Mike Connell

PR vs Marketing: Is This Still a Thing?

By: Mike Connell | February 19, 2018 | 
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Is PR vs. Marketing still a thing? Does it have to be? Mike Connell says innovation in both disciplines can only occur if we work together

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Laura Petrolino

The Five Reasons Your Client Doesn’t Trust You

By: Laura Petrolino | February 19, 2018 | 
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Client trust is the foundation for any successful client relationships. Laura Petrolino explains why your client might not trust you and what you can do about it

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Gini Dietrich

Gin and Topics: #AverageAndy and a Homecoming Prank

By: Gini Dietrich | February 16, 2018 | 
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On this week's Gin and Topics, a fraternity has a great homecoming prank to raise money for charity and #AverageAndy (Ellen) goes to Cirque de Soleil

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Mike Connell

The Big Question: The Billable Hour Debate—Yes or No?

By: Mike Connell | February 16, 2018 | 
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The billable hour is not representative of the value that can be delivered. So Mike Connell asks, "The billable hour: yes or no?"

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Dawn Buford

Off the Record: Traveling to Sydney, Australia

By: Dawn Buford | February 15, 2018 | 
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Escape the winter doldrums for a moment and take a trip to the Land Down Under. Experience the wonder and beauty that is Sydney, Australia

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Gini Dietrich

In the Trenches with Crisis Communications: HIV and HepC

By: Gini Dietrich | February 15, 2018 | 
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In an ongoing series about crisis communications, Gini Dietrich looks at a recent example in Utah where a student accidentally exposed others to HIV and Hep

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Garrett Moon

Three-Step Framework to Find Your Competition-Free Content Niche

By: Garrett Moon | February 14, 2018 | 
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When you create content that is wildly interesting to your target audience in a way no other company could, you have created competition-free content. Garrett Moon describes why this approach is akin to a blue ocean strategy

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Gini Dietrich

Be More Productive Every Day with These Eight Tips

By: Gini Dietrich | February 14, 2018 | 
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Being more productive every day means getting rid of the distractions and sticking to a schedule that allows you to get everything accomplished

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Wendy Glavin

Six Ways Digital Marketers Can Instill Lifelong Learning

By: Wendy Glavin | February 13, 2018 | 
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Digital marketers must keep evolving. Those who help create and innovate through lifelong learning of new data and tech skills will have a competitive edge. Wendy Glavin has six tips on staying ahead and evolving with our industry

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Gini Dietrich

The Words and Behaviors that Undermine Leadership

By: Gini Dietrich | February 13, 2018 | 
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You may have a title that commands respect, but the way you communicate and behave may undermine your leadership. Consider these words and behaviors when you interact with your teams

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