Elli Bishop

How to Market Uncool Industries on the Web

By: Elli Bishop | January 30, 2014 | 
15
Successful digital marketing isn't reserved for the coolest, hippest brands. Learn how some traditionally boring industries used well-timed content and the social networks to have their day in the spotlight. ... Read More
Gini Dietrich

The Power of Time Off

By: Gini Dietrich | January 30, 2014 | 
143
It is completely counterproductive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit... Read More
Laura Petrolino

How’s Your Internal Customer Service?

By: Laura Petrolino | January 29, 2014 | 
105
A memorable customer service experience starts with internal communications practice and company culture. Learn how Publix left a positive impression on Laura Petrolino. ... Read More
dev

Rap Genius: SEO Spam, and the Tough Call at Google

By: dev | January 29, 2014 | 
30
Google's decision to reinstate Rap Genius's SEO ranking after a massive penalty for link-spamming highlights the complex nature of user experience and eliminating spam from search results. ... Read More
Josh Hansen

PR Campaigns: 10 that Shook 2013

By: Josh Hansen | January 28, 2014 | 
21
In the quest for attention, brands and organizations of all sizes are launching bigger and bolder PR campaigns. Josh Hansen from Electric Dialogue rounds up some of the most talked-about PR campaigns of 2013. ... Read More
Gini Dietrich

Brand Journalism: How to Use Sponsored Content

By: Gini Dietrich | January 28, 2014 | 
51
In the fourth of our series on brand journalism, we take a look at sponsored content and how you can approach it with media outlets, blogs, and influencers in your vertical markets... Read More
Merlin Ward

Content: Are Sub-Par Posts Hurting Your Business?

By: Merlin Ward | January 27, 2014 | 
14
When it comes to content creation, "best practices" for engagement can result in some ineffective content. Focus on creating content that connects with the hearts, minds, and wallets of your customers instead. ... Read More
Gini Dietrich

Media Relations: Why The Economist Thinks We Have it Wrong

By: Gini Dietrich | January 27, 2014 | 
79
The Economist recently wrote an article about the PR profession and how so many get it wrong. We explore how to do media relations the right way with tips and advice... Read More
Lindsay Bell

The Three Things, Episode 65

By: Lindsay Bell | January 26, 2014 | 
26
Welcome to the 65th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Howie Goldfarb (Blue Star Strategic Marketing), Laura Petrolino, and Lindsay Bell... Read More
Gini Dietrich

Gin and Topics: It’s Funny Because it’s True

By: Gini Dietrich | January 24, 2014 | 
18
In this week's Gin and Topics, we have a murmuration, One Direction without autotune, an amazing dancing dog, a conference call in real life, and (I wanna be) Jimmy Fallon... Read More