Gini Dietrich

Gin and Topics: It’s All Hallows’ Eve

By: Gini Dietrich | October 30, 2015 | 
On this week's Gin and Topics, we celebrate Halloween with not one, but two great videos...and it's time for some snow, to support our young girls, and more... Read More
Christopher Whitcomb

Never Just Check the Box: A Media Relations Rule

By: Christopher Whitcomb | October 29, 2015 | 
Media relations gets harder and harder as we compete for more and more attention. Christopher Whitcomb has two tips that will help you stand out... Read More
Whitney Fay

Reading and Writing Fiction: An Author’s Story

By: Whitney Fay | October 29, 2015 | 
It's no secret fiction can help you become a better writer. You should read it and write it and do it again. Whitney Fay has a real-world examples to share... Read More
Norma Maxwell

How to Build Great Relationships in Business and in Life

By: Norma Maxwell | October 28, 2015 | 
How we do business + relate to people is worlds apart from pre-Internet days. The good news is building great relationships is not difficult. Here's how... Read More
Aly Saxe

Five Ways to Build a Better Media List

By: Aly Saxe | October 28, 2015 | 
Building a media list continues to frustrate PR pros. Reporters leave jobs, databases aren't updated, and more. Aly Saxe has five tips to help... Read More
Tommy O'Shaughnessy

Link Building with Media Relations

By: Tommy O'Shaughnessy | October 27, 2015 | 
For all of you communicators out there who do media relations, here are some easy ways to show your return-on-investment through link building... Read More
Corina Manea

PR Lessons from Running a Customer Service Office

By: Corina Manea | October 27, 2015 | 
When Corina Manea worked in a customer service office on the Madrid fairgrounds, she found many PR lessons that are applicable to today's communicators... Read More
Juliet Travis

The Future of Media in a Digital World

By: Juliet Travis | October 26, 2015 | 
A future of media panel in the Valley talks about the rise of long-form content in a clickbait world, what journalism looks like, and how PR pros can adapt... Read More
Laura Petrolino

Provide a Successful Customer Experience in Times of Crisis

By: Laura Petrolino | October 26, 2015 | 
Customer experience plays an important role in the success of your organization during both normal operations and times of crisis. Learn the steps you should take to make sure your's is on track. ... Read More