Brendon Shank

Increase Your Chances of Getting the Business

By: Brendon Shank | February 22, 2016 | 
Agencies and consultants often say they want to be good partners to their clients. Brendon Shank argues that partnership can start with emphasizing your interest in creating value for the client, achieving their goals, sharing in their success and identifying challenges in a collaborative way. He has more... Read More
Laura Petrolino

What Cats Can Teach Us About Content Creation

By: Laura Petrolino | February 22, 2016 | 
Jealous of Grumpy Cat? Wish your content was as sharable as LOLCats? Have no fear! Laura Petrolino goes straight to the source to find out what feline inspired content creation tips you should use in your content strategy. It's like catnip for the communications pro. ... Read More
Gini Dietrich

Gin and Topics: It’s Time for Tight Pants!

By: Gini Dietrich | February 19, 2016 | 
It's time for the best blog post of the week: Gin and Topics! This week we have both Jimmys, adorable farmers, and Justin Timberlake... Read More
Sarah Clark

What PR and Marketing Leaders Can Learn From PewDiePie

By: Sarah Clark | February 18, 2016 | 
What can you learn from the phenomenon that is PewDiePie? His specific strengths and value system make for a compelling study for brands interested in positioning themselves as industry leaders. Sarah Clark provides four leadership lessons learned by YouTuber PewDiePie. ... Read More
Gini Dietrich

Gender and Pay Inequality is Alive and Well

By: Gini Dietrich | February 18, 2016 | 
Gender and pay inequality is alive and well as a real-life example shows a male colleague is paid four times more what a female quoted for a conference... Read More
Daniel Hilbert

Find Brand Clarity With Four Identity Fixes

By: Daniel Hilbert | February 17, 2016 | 
When a brand tries to service too many customer targets, the connection to that audience declines. Daniel Hilbert discusses how brands can reorient and discover their target customer. He extracts four ways that brands can solve their customer identity crisis. ... Read More
Gini Dietrich

How to Measure PR: A Case Study and Examples

By: Gini Dietrich | February 17, 2016 | 
While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples... Read More
Daniel Bliley

Four PR Lessons from the Panthers

By: Daniel Bliley | February 16, 2016 | 
What PR lessons can we learn from Carolina Panthers game aftermath? How do you handle a firestorm of criticism? Are you a sore loser? Daniel Bliley has more... Read More
Gini Dietrich

Die, AVEs, Die!

By: Gini Dietrich | February 16, 2016 | 
In a recent eBook from Meltwater, its author made the case for using AVEs as a metric in PR. Not only has every PR association condemned it, we do, too... Read More