Laura Petrolino

Effective Marketing from Bob the House

By: Laura Petrolino | January 22, 2015 | 
71
Think your product is boring? Too dull to make hearts race? Read on, as Laura Petrolino shares a love story - and how effective marketing made it happen. ... Read More
Gini Dietrich

Influencer Relations: Tips to Extend Your Current Campaigns

By: Gini Dietrich | January 22, 2015 | 
43
Influencer relations isn't a new thing and, while you're building relationships with human beings, there are tips to accelerate what you're already doing... Read More
Steve Aedy

Five Tips for Writing Case Studies that Rock

By: Steve Aedy | January 21, 2015 | 
7
Today is the end of the boring case study. Steve Aedy brings you five tips for writing a case study that will knock your clients and customers socks off!... Read More
Lindsay Bell

Join Jeremy Miller for a Special Author Q&A Today

By: Lindsay Bell | January 21, 2015 | 
288
Get sticky! Join Jeremy Miller, author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand, at today's author Q&... Read More
Francois Bondiguel

Seven Effective DIY Market Research Tactics

By: Francois Bondiguel | January 20, 2015 | 
8
Market research can be very pricey! But there are many types of market research you can do on the cheap, and even for free. Francois Bondiguel explains. ... Read More
Gini Dietrich

Use Media Relations to Get on the First Page of Google

By: Gini Dietrich | January 20, 2015 | 
45
Sometimes just creating content isn't enough to gain expertise in the eyes of Google. You need to use good, ol' media relations to extend your reach... Read More
Eleanor Pierce

Eight PR Sins Every PR Pro Should Avoid

By: Eleanor Pierce | January 19, 2015 | 
23
Dear PR pros: In honor of the Kirby Delauter (Kirby Delauter) gaffe, we're listing eight PR sins the journalists in your life would love to see extinct... Read More
Gini Dietrich

Gin and Topics: The Birds and the Bees

By: Gini Dietrich | January 16, 2015 | 
48
On this week's Gin and Topics, we have parents talking to their kids about the birds and the bees for the first time, a kid dancing to Thriller, and more... Read More
Lindsay Bell

Earned Media: Three Steps to a Killer Pitch

By: Lindsay Bell | January 15, 2015 | 
53
Are your earned media efforts tanking? Lindsay Bell shares her three top steps to take to nail a killer pitch, and land your perfect media placement. ... Read More