Daniel Bliley

Make Your Next Presentation Interesting and Shareworthy

By: Daniel Bliley | November 17, 2016 | 
5
Presenting is about sharing knowledge and helping others. It's about adding value—and reach—to your brand. In today's social, always-on world, speaking engagements should go beyond the immediate walls and connect with a larger, digital audience. To give your presentation life and wings, Daniel Bliley shares some tips to help you create inspiring presentations that captivate your audience.
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Gini Dietrich

How to Effectively Measure PR, Part Two

By: Gini Dietrich | November 17, 2016 | 
9
In the second part of our two-part series on how to measure PR, Gini Dietrich looks at the ROI of our efforts, and how to prove you generated real cash
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Shonali Burke

You Can Measure Content or You Can Set Money on Fire

By: Shonali Burke | November 16, 2016 | 
6
Saying if you don't measure content efforts is akin to setting money on fire might be a little dramatic, but it's not far from the truth. We cannot possibly know what works and what doesn't work without metrics. Shonali Burke has more on what that means and what you should include
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Gini Dietrich

How to Effectively Measure PR, Part One

By: Gini Dietrich | November 16, 2016 | 
14
In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started
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Rebekah Iliff

How to Launch a Successful PR Campaign Without a News Release

By: Rebekah Iliff | November 15, 2016 | 
5
Can you launch a successful PR campaign without a news release? Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases.
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Gini Dietrich

The Five PR Metrics That Will Win You Business

By: Gini Dietrich | November 15, 2016 | 
13
Gone are the days of AVEs and media impressions. Today, we have to look at PR metrics that prove we are generating revenue for an organization. Gini Dietrich provides the five metrics you should stop tracking and the five metrics that will win you business every time you use them
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Meredith Yates

Four Tips for Landing Brand-Building Local News Coverage

By: Meredith Yates | November 14, 2016 | 
6
Landing local news coverage for your brand takes time and perseverance. You need to be flexible, understand how reporters work and have the right story. Meredith Yates shares some tips to help break through the noise and get your story noticed by a TV reporter
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Laura Petrolino

How to Create a Scalable Client Experience Process

By: Laura Petrolino | November 14, 2016 | 
12
Creating a scalable and successful client experience process is a challenge every service organization faces. Laura Petrolino explains how one business is doing it well.
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Gini Dietrich

Gin and Topics: Dancing Mom Will Make Your Day

By: Gini Dietrich | November 11, 2016 | 
5
On this week's Gin and Topics, we have a dancing mom who will totally make your day...and make you a little envious. And, though Gini Dietrich tried really hard not to include the Cubs again, she failed miserably. Come check both out and more!
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