Gini Dietrich

How to Craft a Personalized Media Relations Pitch

By: Gini Dietrich | May 18, 2017 | 
Contrary to popular belief, spray and pray media relations does not work. Here are five ways to be certain your pitching efforts have great results
... Read More
Tim Mohler

Are PR Awards Worth the Hassle or Do They Provide Enough Value?

By: Tim Mohler | May 17, 2017 | 
Is your PR agency competing in a PR awards program? How do you maximize your chances of winning? Tim Mohler shares tips and tricks to not only get more value out of your PR awards program entries, but to make the process easier all around
... Read More
Gini Dietrich

Always Obey Your Gut: A Sean Spicer Case Study

By: Gini Dietrich | May 17, 2017 | 
The hardest lesson in life and in business is to always obey your gut. We know this. We practice this. And yet, there are times we are wooed and don't do it
... Read More
Tony Tie

Three Ways to Harness the Power of Inspirational Marketing

By: Tony Tie | May 16, 2017 | 
Social inspiration has become a key decision-driver among consumers. Tony Tie looks at ways to harness the power of inspirational marketing and loyalty among your audience, one post at a time.
... Read More
Gini Dietrich

Five Step Formula to Craft an Unbeatable Media Relations Pitch

By: Gini Dietrich | May 16, 2017 | 
To craft an unbeatable media relations pitch, follow this proven five-step formula that works, hands down, every, single time.
... Read More
Pawan Deshpande

How to Use Asset Tracking to Shape Your Content Strategy

By: Pawan Deshpande | May 15, 2017 | 
Do you track content post-download? Asset tracking is important for the same reasons that it’s important to track beyond page views and analyze consumption metrics such as scroll depth. Pawan Deshpande shares how this data should inform your content strategy
... Read More
Laura Petrolino

Stay Focused at Work: Three Tips to Maximize Efficiency

By: Laura Petrolino | May 15, 2017 | 
Success requires us to stay focused at work. But in a world of constant distractions this can be extremely difficult. Laura Petrolino has three tips will help you overcome the constant pull on your attention so you can accomplish your goals
... Read More
Gini Dietrich

Gin and Topics: Dogs Who Love Cake and Open Your World

By: Gini Dietrich | May 12, 2017 | 
On this week's Gin and Topics, we learn of Salma Hayek's dog who loves cake, how to open our worlds to other opinions and experiences, and more
... Read More
Gini Dietrich

The Big Question: How to Drive PR Results at Trade Shows

By: Gini Dietrich | May 12, 2017 | 
On this week's Spin Sucks Big Question, we asked, "How can you drive PR results from your trade show participation?" Here is what six experts had to say
... Read More
Sandra Longcrier

Increased Business Knowledge is Key to Effective Communication

By: Sandra Longcrier | May 11, 2017 | 
Can effective communication help achieve business goals? Sandra Longcrier says it can, but you need to understand your company's business before you can effectively talk about it. She has more
... Read More