Gini Dietrich

Gin and Topics: Buttery, Crispy Crust

By: Gini Dietrich | September 2, 2016 | 
On this week's Gin and Topics, we have the outtakes from a commercial shoot that is hilarious. That, Bat Dad, Thor, golf, four chords, and more!... Read More
Paris Fox

What I Learned from My Summer Internship

By: Paris Fox | September 1, 2016 | 
What's a virtual intern? Paris Fox shares insights on what she's learned from her internship with Arment Dietrich this summer and her most important lesson... Read More
Gini Dietrich

Media Relations is a Tactic, Not a Strategy

By: Gini Dietrich | September 1, 2016 | 
It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change... Read More
Nicole Rodrigues

Red Carpet Rules: How to Orchestrate a Flawless Event

By: Nicole Rodrigues | August 31, 2016 | 
Organizing a red carpet event has its challenges. But when you successfully execute it, you will build a reputation among influencers and media alike for being prepared, organized and on-point. Nicole Rodrigues shares the most effective ways to accomplish a winning red carpet for everyone involved... Read More
Gini Dietrich

The 12 Traits that Define Managers vs. Leaders

By: Gini Dietrich | August 31, 2016 | 
There is a big difference in the traits of managers vs. leaders and, sometimes, the best colleague is someone who exhibits a little of both. ... Read More
Brandon Leibowitz

Overcoming Three Common Product Launch Challenges

By: Brandon Leibowitz | August 30, 2016 | 
Launching a new product and ensuring its success isn’t always a walk in the park. There are a number of challenges you’ll need to overcome. Brandon Leibowitz looks at some of the most common product launch challenges, and shares some tips on how you can overcome them... Read More
Gini Dietrich

#ContentChat Twitter Chat Recap

By: Gini Dietrich | August 30, 2016 | 
This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more... Read More
Roger Gallager

Social Media Calls-to-Action that Connect You to Consumers

By: Roger Gallager | August 29, 2016 | 
How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager... Read More
Laura Petrolino

The Zoom Method of Communications Strategy Success

By: Laura Petrolino | August 29, 2016 | 
Learning to zoom is a skill every communications professional MUST learn. Successful development and execution of a communications strategy requires you to zoom into the details, but also zoom out to the context and the bigger picture. Laura Petrolino has more... Read More