Gini Dietrich

Gin and Topics: Jimmy Milks a Cow and Lin-Manuel Hosts SNL

By: Gini Dietrich | October 14, 2016 | 
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On this week's Gin and Topics, Blake Shelton teaches Jimmy Fallon how to milk a cow, Lin-Manuel Miranda hosts SNL, a guy sucks at cooking so makes a squash case instead, and lots more. Enjoy!
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Roger Gallager

Deconstructing the Most Compelling and Interesting Viral Stories

By: Roger Gallager | October 13, 2016 | 
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Why do some stories go viral and some don’t? They tend to be a combination of audience profiling, emotions, utilization, interest, relevance, and value. To be successful in content marketing—and to truly have a viral story, video, or element—you must study the masters. Roger Gallager deconstructs some of the most shared and successful content pieces online
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Gini Dietrich

The Do’s and Don’ts of Working with Social Media Influencers

By: Gini Dietrich | October 13, 2016 | 
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Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. Gini Dietrich spells out the do's and don'ts of working with this group of people for best success
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James Pointon

Four Phygital Marketing Ideas to Grow Your Business

By: James Pointon | October 12, 2016 | 
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There is a new buzzword doing the rounds—phygital marketing. Have you heard of it? How about phygital customer? More and more consumers now expect brands to combine the physical and digital experiences. If you haven't tried it yet for your business, James Pointon has four ideas to get you started
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Gini Dietrich

Content Marketing Survey Shows Marketers Still Behind in Metrics

By: Gini Dietrich | October 12, 2016 | 
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The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. Gini Dietrich has not only what you should measure, but what to include in your 2017 plans as you begin to work toward year's end
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Erika Heald

Why Every Organization Needs a Content Style Guide

By: Erika Heald | October 11, 2016 | 
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One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create. Erika Heald shares the nine things every style guide should include.
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Gini Dietrich

Four Ways to Ask Your Boss if You Can Work from Home

By: Gini Dietrich | October 11, 2016 | 
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The work from home movement is rapidly growing, especially among services firms. Gini Dietrich has four ways to ask your boss if you can work from home, which include having a plan and proving your success
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Sophorn Chhay

Six Surefire Ways to Grow Your Business Using Text Marketing

By: Sophorn Chhay | October 10, 2016 | 
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Texting is not a new concept. However, many people don't seem to realize the power of text marketing. Did you know 95 percent of all text messages are read within three minutes of being delivered? What better way to make sure your message is read by your audience? Sophorn Chhay shares ways to use text marketing to grow your business
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Laura Petrolino

The Benefits of Mindfulness for Communications Pros

By: Laura Petrolino | October 10, 2016 | 
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You might have heard about the benefits of mindfulness, but don't necessarily know why it matters to you or how to make it a part of your life and career. Laura Petrolino explains the why and how of mindfulness for communications pros.
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