Kiara Halligan

Main Principles of Conversion Content Marketing

By: Kiara Halligan | April 25, 2016 | 
0
People want to be wooed and romanced a bit before they sign up for anything you are selling. Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind... Read More
Laura Petrolino

Six Steps for Success with Online Communities

By: Laura Petrolino | April 25, 2016 | 
10
Does your consumer view you as an insider or an outsider? That depends on the way you communicate with them and language you use. Laura Petrolino explains why you must learn the language of the online communities you want to target and provides six steps to become "fluent." ... Read More
Gini Dietrich

Gin and Topics: A Tribute to Prince

By: Gini Dietrich | April 22, 2016 | 
26
On this week's Gin and Topics, we have a tribute to Prince, the man, the artist, the life influence. That, chimps, Civil War, and more... Read More
Antonio Tooley

Stop! Check These Seven Things Before Hitting Publish

By: Antonio Tooley | April 21, 2016 | 
6
You wrote an awesome post and you’re about to get it published. You’re aware of the importance of the editing process, so you made sure to read that piece, correct some misspellings, and improve the structure of a few sentences. Here are seven things you should check before hitting the publish button... Read More
Gini Dietrich

Beam Me Up, Scotty! How the Hologram Will Change the PR Industry

By: Gini Dietrich | April 21, 2016 | 
25
In Star Wars IV, Princess Leia left a message for Obi Wan Kenobi via hologram. Fast forward 30 years and that technology is now available to PR pros... Read More
Goutham Bhadri

Why and When You Should Outsource Your Marketing

By: Goutham Bhadri | April 20, 2016 | 
5
When does it make sense to outsource your marketing and when are you better off keeping it in-house? Goutham Bhadri looks at how to bring together the best team of people to build your brand... Read More
Gini Dietrich

A PR Pro’s Guide to Facebook News and New Features

By: Gini Dietrich | April 20, 2016 | 
26
The big Facebook F8 Conference was last week and there was lots of news out of it, namely video, instant articles, and a massive change to the news feed. Here is the PR pro's guide to it all... Read More
Steve Randazzo

Advertising and Marketing Awards Are Stupid Vanity Metrics

By: Steve Randazzo | April 19, 2016 | 
23
Advertising and marketing awards are hardly representative of a successful marketing campaign these days. They are merely a popularity contest in which the coolest brands with the biggest budgets win over the judges. Steve Randazzo has a challenge for brands and agencies to double down on increasing sales and creating rock-solid foundations built by high-quality work... Read More
Gini Dietrich

The Pros (and Cons) to a Virtual Team

By: Gini Dietrich | April 19, 2016 | 
65
There are definite pros to building a virtual team for your business and we explore them here. We also describe the only two cons we've found... Read More
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