Lindsay Bell

The Three Things, Episode 65

By: Lindsay Bell | January 26, 2014 | 
26
Welcome to the 65th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Howie Goldfarb (Blue Star Strategic Marketing), Laura Petrolino, and Lindsay Bell... Read More
Gini Dietrich

Gin and Topics: It’s Funny Because it’s True

By: Gini Dietrich | January 24, 2014 | 
18
In this week's Gin and Topics, we have a murmuration, One Direction without autotune, an amazing dancing dog, a conference call in real life, and (I wanna be) Jimmy Fallon... Read More
Shanna Mallon

Experts, Social Media, and Non-Advice

By: Shanna Mallon | January 23, 2014 | 
27
There's a lot of advice that gets thrown around online from wave after wave of self-proclaimed experts. How do you separate the wheat from the proverbial chaff and get the marketing value you expect? Shanna Mallon shares her tips. ... Read More
Gini Dietrich

Guest Blogging: A Change in the Google Algorithm

By: Gini Dietrich | January 23, 2014 | 
86
Earlier this week, Matt Cutts at Google wrote a blog post about the fall of guest blogging. This is what you need to know and how it might affect your content... Read More
Garrett Moon

Long-Form Content: It’s Time We Take it Seriously

By: Garrett Moon | January 22, 2014 | 
55
Want your content to rank well month over month and year over year? Try writing longer and more in-depth pieces to build valuable links, increase search visibility, and provide value to your readers. Garrett Moon explains. ... Read More
Lindsay Bell

PR, Charles Dickens, and A Tale of Two Cities

By: Lindsay Bell | January 22, 2014 | 
66
What does Charles Dickens' "A Tale of Two Cities" have to do with PR and social media? Lindsay Bell tells the story of two business owners and how their use of social media led to two very different results. ... Read More
Brian Bennett

Goodwill is Good Business

By: Brian Bennett | January 21, 2014 | 
14
A common sentiment during the holiday season, goodwill can be a powerful differentiator for businesses of all sizes, as well as an important part of brand development and corporate value systems. Read more for Brian Bennett's thoughts on corporate social responsibility. ... Read More
Gini Dietrich

Brand Journalism: User-Generated Content

By: Gini Dietrich | January 21, 2014 | 
38
In our third in the series on brand journalism, we look at how to create user-generated content to help build your community and expand your network. It doesn't have to be time-intensive or expensive. Just a little creativity and customers is all it takes... Read More
Eva McKnight

Company Culture: Communicate a Contagious One

By: Eva McKnight | January 20, 2014 | 
17
Company culture isn't just an HR buzzword. Giving outsiders a glimpse into what makes your organization tick can be a powerful branding and recruitment tool. Read more for four tips about communicating a company culture that attracts engaged fans, top talent, and loyal customers. ... Read More