Gini Dietrich

Happy Thanksgiving!

By: Gini Dietrich | November 22, 2012 | 
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Normally we go quiet on U.S. holidays, but I have a ton to be grateful this year and I wanted to share that with you. So no long blog post. Just a quick video to say thank you. Happy Thanksgiving to my U.S. friends. And thank you to all of the Spin Sucks crazies!... Read More
Arment Dietrich

Social Media Learning: Skinned Knees and Cut Lips

By: Arment Dietrich | November 21, 2012 | 
6
Today’s guest post is by Allen Mireles. Social networks are exploding. According to Hubspot, this year Internet users in the U.S. will expand to 239 million, representing more than 75 percent of the total population. And mobile Internet users will reach 113.9 million in 2012, up 17 percent in 2011. The number of new web users, including those with little to no previous experience, grows daily. [&hellip... Read More
Gini Dietrich

Community Building, Content Marketing and Charles Arment

By: Gini Dietrich | November 21, 2012 | 
70
Last night I spoke at Wine and Web, a monthly event the Orbit Media team does here in Chicago. Typically it’s a very tactical event. They have pizza and wine and Andy Crestodina, co-founder, strategic director, and oft guest blogger her, puts everyone in a room and shows them how to do things such as Google authorship, using keyword research for content development, or how to [&hellip... Read More
Guest

The Law Won: Exploring the Yeager/AT&T Case

By: Guest | November 20, 2012 | 
0
Today’s guest post is by Sean Williams. When is a news release an advertisement? For most of us in public relations, the answer is “never.” But a court case that just wrapped up in California might require us to think otherwise, as Gini Dietrich’s post and a spirited comment stream on 31 October outlines. Here’s the snapshot: Cingular Wireless (Now AT&T Mobility) came up with a [&hellip... Read More
Gini Dietrich

Livefyre Q&A with Beth Hayden, Author Pinfluence

By: Gini Dietrich | November 20, 2012 | 
137
I am SUPER excited about today’s Livefyre author Q&A. Why, you ask? Because I LOVE Pinterest and she’s written the book on how to use the social network from a business perspective. Beth Hayden is the author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. WOO HOO!! We’ve talked here about how Pinterest has helped some of our clients increase revenue by focusing solely [&hellip... Read More
Guest

Pros and Cons of Using a Content Schedule

By: Guest | November 19, 2012 | 
18
Today’s guest post is by Shanna Mallon. Creating a formalized content schedule takes foresight, but it also makes coming up with regular posts much easier. Should you have one? Would it make sense for you? More and more organizations are using a formalized content plan in their marketing efforts, not just for their blog posts but also for their complete social media campaigns. Why do they do [&hellip... Read More
Gini Dietrich

Business Leaders Kill Morale; Threaten Jobs Over ObamaCare

By: Gini Dietrich | November 19, 2012 | 
66
I’m having a hard time with some of my fellow business leaders right now. On November 4, CEO Matt DeRose sent an email to his 600 employees stating that if Obama won a second term, he would layoff or position most of his team for part-time employment. He stated, “Increasing expenses brought on by recent regulations, taxes, and the stagnant economy” were driving his decision. On [&hellip... Read More
Gini Dietrich

The Three Things, Edition 8

By: Gini Dietrich | November 18, 2012 | 
6
Welcome to the eighth edition (!!!) of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. We are four days from Thanksgiving. Are you ready? I haven’t even thought about what I’m cooking this year. I guess I’d better figure it out! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, [&hellip... Read More
Gini Dietrich

Gin and Topics: Haunted Toaster, a Singing Dog, and Prank Call

By: Gini Dietrich | November 16, 2012 | 
27
Last night I was the “special” guest on Heckler’s Hangout, the brain child of Margie Clayman and Brian Vickery, with a little help from Sam Fiorella. It is supposed to be 15-30 minutes of an expert presenting a topic and then the audience gets to heckle that person. But, when I was told this was the case a mere five hours before start time, I broke [&hellip... Read More