Guest

Does Big Box Fear Your Content?

By: Guest | December 6, 2011 | 
17
Today’s guest post is written by Terence Stephens. Business inspiration and ideas come from funny places. In an October episode of The Office, Robert California launched into a short monologue saying customers either know what they want and buy it on the Internet, or they don’t know, and go to stores with customer service to help them figure out what they want. Because of this, he continues, big [&hellip... Read More
Gini Dietrich

The New Yorker Breaks Embargo and Violates Ethics

By: Gini Dietrich | December 6, 2011 | 
119
I love The New Yorker. It’s one of maybe five magazines I still subscribe to the print edition. I love when it arrives because it means a good two hours of solitude while I absorb every article in the month’s edition. But I’m mad at them right now. They ran a movie review of “The Girl with the Dragon Tattoo” a week before the embargo date. First [&hellip... Read More
Guest

The Future of Social: Networks

By: Guest | December 5, 2011 | 
62
Today’s guest post is written by  Michael Schechter.   I’m not usually one for predictions, it’s just not in my DNA to whip out my crystal ball and try to gaze to the future. However, when you spend enough time in any space, you start to see trends and recurring themes that offer insight into what’s coming next. During the past few years, social media has [&hellip... Read More
Gini Dietrich

Marketing In the Round

By: Gini Dietrich | December 5, 2011 | 
162
This post is co-written by G Squared (Geoff Livingston and Gini Dietrich). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. But it’s time to let the cat out of the bag because Marketing In the Round: Multichannel Approaches In the [&hellip... Read More
Gini Dietrich

Gin and Topics: Siri, BlackBerry, and the Moron Award

By: Gini Dietrich | December 2, 2011 | 
28
When we began the Social Media Trends ninth trend contest on Monday, I promised I would reveal the winner of two webinar seats today. I lied. HAHHAAH! Just kidding. I know I gave some of you a little, tiny stab of the heart. Oh that was fun! Drumroll please…. The winner of the ninth trend that I am now challenged to incorporate into next Thursday’s webinar [&hellip... Read More
Guest

Make Better Broth: Quality Over Quantity

By: Guest | December 1, 2011 | 
54
Today’s guest post is written by Danny Brown. There’s an old saying that too many cooks spoil the broth. This is equally true for businesses, particularly smaller ones. While it’s essential to grow to continue early success, it’s also important to keep realistic with your aims. Whether it’s launching new products, starting a PR/marketing/advertising campaign, or adding sections to your website, taking on too much will leave [&hellip... Read More
Gini Dietrich

How Often Should I Send Email Newsletters?

By: Gini Dietrich | December 1, 2011 | 
119
It’s Facebook question of the week time (clap, clap, clap)! I’ve really been thinking about what to do with these videos. I mentioned it in a podcast I did with Joe Hackman yesterday and, in the chat room, everyone suggested I keep doing them. Alright, “everyone” might be a slight exaggeration. It was Nancy Davis and Jason Konopinski, so it wasn’t everyone. But they both said, “Don’t [&hellip... Read More
Arment Dietrich

Two Dollar Waffle Irons, Boycotts, and Big Marketing Ideas

By: Arment Dietrich | November 30, 2011 | 
19
Today’s guest is post is written by Lisa Gerber. Between Occupy Wall Street and Black Friday madness, I’m not sure if I should be knitting handmade items for my loved ones or donning my riot gear and bracing the furious frenzy for a $2 waffle iron. This stuff is like a train wreck to me. I watch it through squinty eyes wondering about the average IQ [&hellip... Read More
Gini Dietrich

Providing PR Counsel to Penn State

By: Gini Dietrich | November 30, 2011 | 
177
I’m thinking Spin Sucks should do a moron award…with a badge and everything (maybe Erin Feldman will create one??). Last week we had Coghlan Consulting Group. This week we had Governor Brownback and Mayor Winder. I learned about a PR guy in Arizona who tweeted about “midgets” and “special ed” persons…all while working with the Special Olympics. Then I received an email last night of, what [&hellip... Read More