Guest

LinkedIn: Don’t Overlook The Social Media Underdog

By: Guest | April 30, 2012 | 
44
Today’s guest post is written by Neal Schaffer. Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics show us Linkedin only has 150 million registered users, way below the nearly one billion [&hellip... Read More
Gini Dietrich

Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player

By: Gini Dietrich | April 27, 2012 | 
13
It’s the end of April. How did this happen? I feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. By the time you read this, I will have already kicked the day off with the very first keynote [&hellip... Read More
Guest

Five Ways to Get Your CEO to Embrace Social Engagement

By: Guest | April 26, 2012 | 
6
Today’s guest post is written by Jeff Hunt.  We just conducted a study which found companies who fully embrace social engagement have four times more business success than less-engaged companies. Four times. The study also found, in the most socially engaged companies, the chief executive officer and other C-suite executives are the vital advocates for change to make social engagement possible – and profitable. But how do you [&hellip... Read More
Gini Dietrich

10 Ways to Improve Landing Page Conversions

By: Gini Dietrich | April 26, 2012 | 
50
We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. Some of the Spin Sucks community thinks the reason companies are abandoning blogs as quickly as they start them is because they haven’t figured out how to generate leads (and rightfully so). Having specific landing pages tied to different pieces of content is [&hellip... Read More
Arment Dietrich

Saving the Millennial Workforce from Bad Perceptions

By: Arment Dietrich | April 25, 2012 | 
39
60 Minutes aired a segment on the Millennial generation shown in not the best light. I fall into this category and I was pretty upset about their generalization. To them, we are self-fish, sheltered, spoiled, coddled by our parents, and ill prepared for a demanding workplace. The episode goes on to some extreme examples of moms calling bosses to talk about their kids’ annual review and organizations changing their management style to fit the “emotional needs” of people my age... Read More
Gini Dietrich

Is Blogging Dead or Are Companies Not Trying Hard Enough?

By: Gini Dietrich | April 25, 2012 | 
191
When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at this moment. For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users, Pinterest is closing in on 15 million users, and there are three billion videos streamed on YouTube every day. I do this to show how many [&hellip... Read More
Guest

Legal Rules for Creating Flash Mobs and Performances

By: Guest | April 24, 2012 | 
14
Today’s guest post is written by Jay Pinkert. The founder of psychoanalysis, Sigmund Freud, hypothesized that two conflicting desires motivate human behavior: Eros (the life drive) and Thanatos (the death drive). Were he alive today, Freud undoubtedly would add a third: Viros (the drive to create viral videos). Marketers experience Viros more acutely than other people because they have to manage not only their own drive to capture [&hellip... Read More
Gini Dietrich

The PR Nightmare for Walmart

By: Gini Dietrich | April 24, 2012 | 
118
I would be remiss if I didn’t blog about the PR nightmare Walmart has caused itself by allegedly covering up the bribes they paid Mexican officials in exchange for getting building permits faster and other favors to help it aggressively expand in the region. Late last week the New York Times revealed a Walmart attorney received an alarming email from a former executive at the company’s Mexico subsidiary, which [&hellip... Read More
Guest

Nine Books for Communicators

By: Guest | April 23, 2012 | 
86
Today’s guest post is written by Geoff Livingston. After reading  Molli Megasko’s, “The Top 10 Fiction Books Every PR and Marketing Pro Should Read” and Gini Dietrich’s “Reading Fiction Helps Your Career,” I felt inspired to offer my own suggestions. Like Gini, I was a literature major in college, and see value not only in studying the written word, but in creativity, metaphorical lessons, and storytelling. [&hellip... Read More