Gini Dietrich

Be the Leader In Your Industry: Blaze the Trail

By: Gini Dietrich | August 29, 2011 | 
223
Steve Jobs resigned last week. This is likely not news to you. But what is interesting is it likely will cripple the consumer electronics industry. Spending quite a bit of time on the speaking circuit, I constantly hear from leaders that they’re afraid to use the web for business reasons because they don’t want the competition to know what they’re doing... Read More
Gini Dietrich

We Interrupt Your Regularly Scheduled Programming

By: Gini Dietrich | August 28, 2011 | 
213
We interrupt your regularly scheduled programming to bring you some news. I’m writing a book. With Geoff Livingston. Yes, the guy who dresses in drag. But he only does it for charity, so he can’t be all that bad. Right? The problem? ... Read More
Gini Dietrich

Gin and Topics: Mourning, Whining, and Rolling

By: Gini Dietrich | August 26, 2011 | 
70
What a crazy week! First there is an earthquake on the East Coast (I know it’s not a big deal to you West Coasters, but those buildings can’t withstand that kind of shaking). Then Steve Jobs resigned (which makes me really sad because I think we’ll soon hear of his death). What’s going to be the third big piece of news this week? I hope it’s [&hellip... Read More
Guest

Two Ways Charities Use Social Games Successfully

By: Guest | August 25, 2011 | 
11
Today’s guest post is written by Yasin Akgun. Traditional marketing methods of charities have, for a long time, been offline based activities. For instance, door to door sales, leafleting, street vendors, and tele-sales. Of course, we’ve all seen this changing as more and more charities turn to digital marketing strategies to raise awareness and increase profitability. In the U.K., the BBC published a report showing that millions of [&hellip... Read More
Gini Dietrich

The Key to Starting a Blogger Outreach Program

By: Gini Dietrich | August 25, 2011 | 
149
I’m going to be frank. Between two speaking engagements, an earthquake, an airport evacuation, sitting on the tarmac for three hours, and missing my bike ride two days in a row, I’m grouchy, tired, and I look like poop. So instead of Facebook question of the week (clap, clap, clap or long whistle as John Trader does), I’m going to post the video I did with [&hellip... Read More
Arment Dietrich

How to Create an Editorial Calendar

By: Arment Dietrich | August 24, 2011 | 
53
Today’s post is written by Lisa Gerber. Last week Marijean Jaggers invited me to guest blog about A Day in the Life of a Chief Content Officer. I mentioned our editorial calendar spreadsheet which is pivotal to any content marketing strategy, and thus, my job. It drew a lot of questions, the most popular being, “Can I see your spreadsheet?” Well, every situation is different, so [&hellip... Read More
Gini Dietrich

The Secret Sauce of Online Community Building

By: Gini Dietrich | August 24, 2011 | 
271
Everyone always wants to know what is the secret sauce to building a community. Well, I’ll tell you. It’s simple, really. Stroke people’s egos. Seriously. That’s it. You’ve heard this from me before; it’s not a new concept. But it truly is the secret sauce... Read More
Guest

Five Ways to Self-Promote

By: Guest | August 23, 2011 | 
38
We’ve received a variety of reactions to Gini Dietrich‘s post on self-promotion.  Here is another perspective from guest blogger Kareem Ahmed. Something odd is happening in the land of the web these days; we’re becoming weary of self-promotion. (Some) Business people are afraid to “toot their own horns” because on the Internet, it’s so easy to sound like a braggadocio (and even if you don’t sound like one, [&hellip... Read More
Gini Dietrich

A New and Prosperous Economy

By: Gini Dietrich | August 23, 2011 | 
139
“We’re not going to have a jobless recovery. We’re going to have a jobless future.” – Jeff Jarvis, author of “What Would Google Do?” It’s been said the Industrial Revolution is now complete as technology begins to replace the jobs that were created for people to run the machines. Some have said we’re entering an intellectual property revolution, which makes sense with the Google purchase of [&hellip... Read More