Susan Cellura

Gin and Topics: An Epic Speech, the Camp Gyno, and Pick-Up Lines

By: Susan Cellura | August 23, 2013 | 
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Tweet Share Share +1 Pin EmailShares 85 By Susan Cellura What’s up with this? The Spin Sucks “crazies” are subjected to my mug two Fridays in a row? FABULOUS! After last week’s #FollowFriday honor, let me tell you it was a pleasure getting to know everyone better. I thoroughly enjoyed all the football talk and other hysterics that went on in our conversations. College football season [&hellip... Read More
Jeff Cann

Influencer Marketing: Five Ways to Strengthen Relationships

By: Jeff Cann | August 22, 2013 | 
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Tweet Share Share +1 Pin EmailShares 222 By Jeff Cann For as long as brands have been in the business of selling, they’ve also been in the business of building and leveraging relationships with influencers – hoping  their opinions and authority might affect others and drive sales. The concept of influencer marketing is nothing new, but what has changed throughout the years is how brands are [&hellip... Read More
Gini Dietrich

The Double Standard in Women’s Equality is Alive and Well

By: Gini Dietrich | August 22, 2013 | 
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Tweet Share Share +1 Pin EmailShares 314 By Gini Dietrich Alright boys and girls. We need to have a little chat. The chat isn’t a new one for Spin Sucks readers. In fact, it’s not a new one in the movement for women’s equality in the past 60 years. But, even in 2013, there continues to be a double standard about women in the workplace so [&hellip... Read More
Kate Finley

PR Problems: Is it Time to Fire Your Agency?

By: Kate Finley | August 21, 2013 | 
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Tweet Share Share +1 Pin EmailShares 37By Kate Finley With great power, comes great responsibility. – Stan Lee Sometimes I want to apologize on behalf of my profession. The public relations field is having a few PR problems of its own these days. This is very unfortunate, because so many people rely on us – even to the point of their livelihood. Sadly, the benchmark of public [&hellip... Read More
Lindsay Bell

Join Michael Brito for a Special Livefyre Q&A Today

By: Lindsay Bell | August 21, 2013 | 
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Tweet Share Share +1 Pin EmailShares 91By Lindsay Bell When the cat’s away, the mice will play! Our fearless leader is speaking today so I’ll be filling in at today’s Livefyre Q&A with social business expert and author Michael Brito. And I am STOKED!! I met Michael Brito when I was a Twitter newbie. I can’t even recall how we connected, but to say I was [&hellip... Read More
Jeff Riddle

Client and Customer Referrals: Five Steps to Get Great Ones

By: Jeff Riddle | August 20, 2013 | 
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Tweet Share Share +1 Pin EmailShares 124 By Jeff Riddle Client or customer referrals are one of the most effective ways to grow your business. But many service professionals believe referrals are a random occurrence, only generated by great service. A recent study in the financial services sector determined 87 percent of clients are willing to recommend their financial service providers, but only 11 percent of [&hellip... Read More
Gini Dietrich

Don’t Die PR Agencies! What the Recent Google Changes Really Mean

By: Gini Dietrich | August 20, 2013 | 
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Tweet Share Share +1 Pin EmailShares 280By Gini Dietrich A couple of weeks ago, ZDNet published an article called, “Did Google Just Kill PR Agencies?” While a bit, um, dramatic, it caused many in our profession to freak out a little bit. Tara Geissinger, the co-founder of SEO Content Solutions, wrote a blog post here called, “Did Google Just Kill Online News Releases?” in response. The [&hellip... Read More
Holly Powell

Why You Need to Earn Links Rather than Build Them

By: Holly Powell | August 19, 2013 | 
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Tweet Share Share +1 Pin EmailShares 146 By Holly Powell A lot has changed since online marketing first started; in fact, can you even remember a time when you thought stuffing meta-data full of keywords was a good idea? Once upon a time, if you spent time building links you’d see results quickly, and minimal effort could increase your ranking on Google. But if you’re in [&hellip... Read More
Gini Dietrich

Content Marketing: Get New Content Without Tons of Work

By: Gini Dietrich | August 19, 2013 | 
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Tweet Share Share +1 Pin EmailShares 333By Gini Dietrich Hubspot did a State of Content Marketing survey a couple of years ago. In it, they asked 1,400 business owners how content affects leads generated for their organizations. The results were interesting. It found, of the business-to-consumer organizations that consistently create new content, 88 percent of them had generated more leads than when they began content marketing. [&hellip... Read More
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