Gini Dietrich

What Not to Do: Eight Lessons from Airports

By: Gini Dietrich | January 31, 2013 | 
As many of you know, I spent a good deal of time on the road last year. Sixty-three trips, to be exact, but who’s counting? During that time, I had the grand opportunity to get to know the way our government runs airports intimately well. How should I say this? It, well, sucks. From people standing around at security while hordes of people wait in line to not ... Read More
Arment Dietrich

Storify and Facebook Privacy Breaches: How NOT to Respond

By: Arment Dietrich | January 30, 2013 | 
Today’s guest post is by Allen Mireles. Recently a story broke about Facebook and privacy breeches. “Oh no,” you groan. “Not another stupid Facebook privacy post. Didn’t we just read something like that over the holidays with Zuckerberg’s sister and some photos?” We did and you’re right. Yet this particular Facebook privacy story has an interesting twist. For brands it serves as one more cautionary tale ... Read More
Gini Dietrich

Your Facebook Identity Was Stolen. Now What?

By: Gini Dietrich | January 30, 2013 | 
A couple of weeks ago, I was at dinner with Mr. D and our friend Matt Cermak. We talked about whether or not we thought Manti Te’o made up a fake girlfriend for publicity. Typically the cynical one of the group, I took Te’o’s side stating I can understand how something like this happens. I spend a lot of time online. I’ve made friends with people online ... Read More

The NHL as Social Object

By: Guest | January 29, 2013 | 
Today’s guest post is by Jacob Hurwith. With hundreds of miles open to habitation, people still tend to build their houses close to the houses of other people. No matter the continent, no matter the culture, no matter the era, this is what we do. To find an individual choosing to live completely alone in the world is so rare, we can conclude human beings need ... Read More
Gini Dietrich

Three Steps to Create a Compelling Business Story

By: Gini Dietrich | January 29, 2013 | 
I (finally) started writing Spin Sucks this past weekend and boy am I fired up! Right now I’m writing the “Sex Sells” chapter, which has enticed me to dig further into the concept of telling our stories in interesting and compelling ways. I’ve also been working a bit on my fiction, which Jamie Wallace reignited in me when she said she didn’t do National Novel Writing Month ... Read More

Why Are We Still Writing News Releases?

By: Guest | January 28, 2013 | 
Today’s guest post is by Tom Bishop.  ‘Everyone knows’ content marketing is now the primary method of communicating with the public. That and Twitter. Everything an organization, business leader, celebrity, athlete, or political figure has to say about themselves or anything else can be boiled down to 140 characters, right? Tweets and Facebook posts are now regal declarations – the absolute truth, recorded for posterity to ... Read More
Gini Dietrich

Two Reasons a Personal Brand is Imperative to Business Growth

By: Gini Dietrich | January 28, 2013 | 
A couple of weeks ago, I spoke to a group of business leaders about the use of the web to grow their organizations. During the conversation, the issue of personal branding came up. I know, I know. There is a conversation about whether or not personal branding even exists. For sake of this blog post, let’s lean on the side of personal branding as a way ... Read More
Gini Dietrich

The Three Things, Edition 17

By: Gini Dietrich | January 27, 2013 | 
Welcome to 17th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) ... Read More
Gini Dietrich

Gin and Topics: Lots of Dancing and Some Bad Lip Reading

By: Gini Dietrich | January 25, 2013 | 
We finally have snow! We finally have snow! We finally have snow! Jack Bauer and I were the first ones out in it this morning. I made snow angels and he marked every tree he could find. I don’t mean to be greedy, but it needs to snow just a little bit more so my cross-country skis can come out and play, too! If anyone can ... Read More