Brad Farris

Marketing Departments: You Finally Got Some Swagga’!

By: Brad Farris | August 1, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 80 By Brad Farris Ok, you got some swagga’ – now what are you going to do with it? Twenty years ago marketing departments didn’t have the cachet, or status that it has today. Remember the famous Dilbert “Marketing: Two Drink Minimum” cartoon? At that time marketing mostly reported to the vice president of sales. Sales was the king-of-the-hill [&hellip... Read More
Gini Dietrich

There is No Such Thing as Off-the-Record

By: Gini Dietrich | August 1, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 246By Gini Dietrich By now you’ve probably heard about Anthony Weiner’s communications director going off the rails. I’m not going to repeat here what she said, but let’s just say she called a former intern some really awful names. And, if that weren’t enough, she did so while talking with a journalist. The story goes like this: A former [&hellip... Read More
Lee Polevoi

Let’s Talk About Me: Writing a Professional Bio

By: Lee Polevoi | July 31, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 116 By Lee Polevoi Even the most accomplished writers sometimes get stymied writing a professional bio, for themselves or for their clients. What’s the right amount of information to convey? What’s too much? Too little? Should I include being named vice president of PRSA in 2010? What about the “Honorary Firefighter” plaque I received for rescuing a cat from [&hellip... Read More
Lindsay Bell

Business Lessons Learned: Remember to Watch Your Step

By: Lindsay Bell | July 31, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 139 By Lindsay Bell-Wheeler As Kristen Matthews mentioned in her post yesterday, I too love life lessons. Those moments where you realize you’ve made a bad decision, or chose incorrectly. Now, as much as I love life lessons, I don’t love business lessons learned at the expense of a client. Derp. That said, much like our fearless leader Gini [&hellip... Read More
Kristen Matthews

Blogging for Pay: Should Brands Pay for Mentions?

By: Kristen Matthews | July 30, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 132By Kristen Matthews Wow, I love life lessons. And I love to share my life lessons, so here goes… I talk to brands and agencies about their outreach process on a daily basis. This gives me an in depth understanding of blogger outreach from the point-of-view of marketers and PR pros. This is what we’d call a one-sided perspective. [&hellip... Read More
Gini Dietrich

Seven Reasons the Publicis Omnicom Merger is a Big Deal

By: Gini Dietrich | July 30, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 158By Gini Dietrich On Sunday, when I read the announcement of Omnicom and Publicis merging, I said to a friend, “This will be interesting. Having worked for Omnicom, I know how hard it is to work with the sister agencies. The partners are incentivized to get the most profit out of their P&L. They’re not incentivized to work with [&hellip... Read More
Mike Zammuto

How and When to Respond to Negative Reviews

By: Mike Zammuto | July 29, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 114 By Mike Zammuto For business owners, there are few occurrences more unwelcome than the proliferation of negative online reviews. Bad online reviews are damaging to any business owner’s ego, but they are hardly just matters of vanity. Because so many consumers use online review sites to inform their purchasing decisions, companies beset with bad reviews can face dire consequences. [&hellip... Read More
Gini Dietrich

Perspective: Public Speaking and Time as a Gift

By: Gini Dietrich | July 29, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 119By Gini Dietrich I just finished reading Ender’s Game. Wait, that is a lie. I just finished listening to Ender’s Game (I’ve discovered Audible while I ride). It wasn’t my favorite book, but it definitely kept my attention through more than 220 bike miles. That said, there was one thing that really bothered me about it. Here are these [&hellip... Read More
Lindsay Bell

The Three Things, Edition 41

By: Lindsay Bell | July 28, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 29 By Lindsay Bell-Wheeler Welcome to the 41st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on [&hellip... Read More
Arment Dietrich

Gin and Topics: Of Cats, Dogs, and Logos Gone Wild

By: Arment Dietrich | July 26, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 56By Jason Konopinski   This is the part of summer that has me looking forward to cool nights, bonfires, and hoodies. We hit triple digits here in central Pennsylvania last week — with a heat index of 108°. It’s been downright soupy out there. The good news is I have a pretty rad cyclist’s tan, and the sweat gives [&hellip... Read More
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