Arment Dietrich

The Two Missing Links in Your Content Strategy

By: Arment Dietrich | March 7, 2012 | 
24
Today’s guest post is written by Lisa Gerber. I’ve had a very challenging week leaving me with only one thing on my mind I can write about: My dog Jackson. Jackson is very big and grew fast so he has bad joints causing him a lot of pain. When the bones don’t grow at the right pace compared to each other, they don’t meet well in [&hellip... Read More
Gini Dietrich

Rush Limbaugh’s Non-Apology Creates Bigger PR Crisis

By: Gini Dietrich | March 7, 2012 | 
134
Can we give the Moron Award to Rush Limbaugh? For those of you who haven’t heard, last week Limbaugh called a Georgetown law student a “slut” and a “prostitute” for speaking at a Democratic House of Representatives event. She called for  religion-affiliated institutions, such as Georgetown, to cover contraception in their health plans. Because it’s not covered, she said some pay up to $1,000 per year. [&hellip... Read More
Guest

Shiny Object Syndrome Hurts Us All

By: Guest | March 6, 2012 | 
50
Today’s guest post is written by Doug Haslam. During the last several years as social media emerged, we in the communications industry have railed against “Shiny Object Syndrome.” Well, many of us have. Others have gleefully promoted it. To you I say, “stop it.” Shiny Object Syndrome hurts us, and I hate being lumped in with a train of fools. ... Read More
Gini Dietrich

It’s Lonely At the Top

By: Gini Dietrich | March 6, 2012 | 
141
A few weeks ago, the Harvard Business Review ran an article titled, “It’s Time to Acknowledge CEO Loneliness.” It’s an interesting article that discusses extravagant compensation packages, fancy jets and hotels, mansions for homes, and car services. All while feeling very lonely because, as a leader of an organization, you seemingly have no one on your side. I recommend you read it. But the most interesting [&hellip... Read More
Guest

Shift the Perception of Public Relations

By: Guest | March 5, 2012 | 
19
Today’s guest post is written by Rick Rice.  Changing the perception of the public relations industry requires more than a new definition. That shouldn’t be news to anyone. Just saying something will not make it a reality. Smoke and mirrors won’t change anything. What’s interesting is this is not a new conversation or problem. It’s been going on since before I earned my bachelor’s in PR [&hellip... Read More
Gini Dietrich

Let’s Change the World On International Women’s Day

By: Gini Dietrich | March 5, 2012 | 
62
This Thursday, March 8, is International Women’s Day. It’s not a day that’s widely celebrated in the United States (a fact we’d like to change), nor is it a Hallmark made-up holiday. It’s a day that celebrates women and Oxfam America thinks we can do some good, if we all participate leading up to the day. This isn’t just for women, though. It’s in celebration of [&hellip... Read More
Gini Dietrich

Gin and Topics: Limbo Skating and Unbelievably Strong Brothers

By: Gini Dietrich | March 2, 2012 | 
17
It’s Friday. Which means it’s going to snow in Chicago. Right, Mother Nature?!? Do you hear me?? It’s going to snow in Chicago! Actually, I just looked at the radar and it’s all rain. It’s too warm. Booooo! We had a special day this week – it was Leap Day and one of the topics for today is based around something really cool on that day. [&hellip... Read More
Guest

Tough Talks and Technology Don’t Mix

By: Guest | March 1, 2012 | 
29
Today’s guest post is written by Alan Cohen. Earlier this month, The Today Show spent a good portion of their program discussing Facebook parent Tommy Jordan shooting his daughter’s laptop on YouTube. No doubt, years of family therapy are ahead for the Jordans. Meanwhile, at a client’s agency, two PR pros who work in close proximity to each other simply chose to unfriend each other on Facebook [&hellip... Read More
Gini Dietrich

Lessons You Can Take from The New York Times Storytelling

By: Gini Dietrich | March 1, 2012 | 
68
We’ve been talking a lot (particularly this week) about the companies that are doing social all wrong. Let’s turn the tables today and look at a company that is doing it exactly right. The New York Times. It’s not like they’ve been without fault. When they announced their online premium paid subscription model last year, many people flocked to RSS feeds that allowed them the same [&hellip... Read More