Gini Dietrich

2012 Digital Marketing Year in Review

By: Gini Dietrich | December 20, 2012 | 
75
It’s my last blog post of the year (next week we’re going to rerun some older posts) and I’m sitting in my office, in the dark, listening to the rain pound against the windows, trying to decide what to write about. Yes, rain. I still haven’t gotten my beloved snow a mere five days before Christmas. There wasn’t even any snow in Utah this past weekend. [&hellip... Read More
Lindsay Bell

Reflections on Change: Why I Left Twitter for Facebook

By: Lindsay Bell | December 19, 2012 | 
51
Today’s guest post is by Lindsay Bell. As this year winds down, many of you are pausing and reflecting. I’m no different. This year (and a half) has been a tough one for me and my family. My husband and I were both laid off – twice – at the exact same time. We’re one of those annoying couples who do everything together. There’ve been health [&hellip... Read More
Gini Dietrich

Six Digital Marketing Trends for 2013

By: Gini Dietrich | December 19, 2012 | 
90
It’s time for the annual Spin Sucks predictions for next year! You thought I forgot, didn’t you? I like writing this, mostly to see if I was right at the end of the year (and because it’s awesome for SEO). In 2010, I wrote eight social media and communication trends for 2011. We did, indeed, see the rise (and fall) of group buying sites and mobile [&hellip... Read More
Guest

Online Reputation Management: A Gift that Keeps on Giving

By: Guest | December 18, 2012 | 
39
Today’s guest post is by John Millen. During the holidays, most of us take some time to reflect on where we’ve been and where we’re going. This year, why not consider a new tradition: Manage your online reputation. After all, a strong online reputation is truly the gift that keeps on giving. Your online digital footprint is now your digital life resume. What people read on the [&hellip... Read More
Gini Dietrich

Use of Social Media Comes with Huge Responsibility

By: Gini Dietrich | December 18, 2012 | 
70
When I began speaking four years ago, business owners told me the whole Internet thing and, particularly social media, was a fad. Soon they began to comment they understood it might be here to stay, but it was just something for their spouses to use to keep up with kids and grandkids. Just this year, they began to ask me how they can implement social into [&hellip... Read More
Guest

On Continuous Improvement through Honest Feedback

By: Guest | December 17, 2012 | 
27
Today’s guest post is by Rebecca Todd. I have to admit the whole idea of writing thoughts that will be read on the Internet scares the bejesus out of me. When Lindsay Bell first asked if I may be able to conjure up some words to be shared on Spin Sucks, the excitement and honor of being asked propelled me down the street, my dance-walking stylings garnering [&hellip... Read More
Gini Dietrich

Five Traits of Successful Entrepreneurs

By: Gini Dietrich | December 17, 2012 | 
36
I was at dinner with a friend the other night and she mentioned an invite she’d received to spend New Year’s Eve “rubbing elbows with entrepreneurs.” I joked that if she came to my house on New Year’s Eve, she could rub elbows with entrepreneurs there (I thought myself quite hilarious when I said that). It made me stop and think, though. How many entrepreneurs are [&hellip... Read More
Gini Dietrich

The Three Things, Edition 12

By: Gini Dietrich | December 16, 2012 | 
5
I kind of can’t believe it’s been three months since  Michael Schechter, Howie Goldfarb, and I started this series. Where does the time go?! Apparently my co-bloggers feel the same because they both decided this was the edition to pester me. Both of them. Separately from one another. So I shall present you with their words with very few edits. For those of you new to this series, [&hellip... Read More
Gini Dietrich

Gin and Topics: Christmas, Sports Fans, and Procrastination

By: Gini Dietrich | December 14, 2012 | 
26
Well, you have 10 more shopping days until Christmas. Are you ready? I haven’t even begun, which is highly unusual for me. Heck, I didn’t start making Thanksgiving dinner until 2 p.m. this year. I guess it’s just how things are going to go this year. Thank heaven for the Internet and overnight shipping. I still have 10 days! I can always do better next year. If [&hellip... Read More