Gini Dietrich

Gin and Topics: Cycling, Rainbows, and April Fool’s

By: Gini Dietrich | April 6, 2012 | 
11
Did anyone see the story of the 80-year-old woman who landed a plane after her husband died while flying? She and her husband were flying home to Sturgeon Bay, Wis., from Florida, when he slumped over the controls and died. A family friend, and pilot, got in another plane, flew up to her, and guided her through landing the plane. She ended up with a few [&hellip... Read More
Guest

Of Starbucks and Starcrossed Lovers

By: Guest | April 5, 2012 | 
26
Today’s guest post is written by Rusty Speidel. Starbucks coffee shops are funny places. They are sort of the cultural watering holes of any given neighborhood, so many weird things happen there. People meet there for breakfast, a little news, business meetings, dates—you name it. I even watched a lady order a Frappucino with TWELVE espresso shots in it. Fo realz. They can get pretty crowded too, [&hellip... Read More
Gini Dietrich

Augusta National Faces Scrutiny on “No Women” Rule

By: Gini Dietrich | April 5, 2012 | 
135
I don’t know where to begin with this one. I’m astounded. Did you know Augusta National Golf Club does not allow women to join as members? And did you know they only began allowing African American members in 1990? Did something happen last night and I woke up in 1912? Does this really happen in 2012? Yet, here we are. Twenty-two years later and we’re still [&hellip... Read More
Guest

Monetized Word-of-Mouth Business Models

By: Guest | April 4, 2012 | 
11
Today’s guest post is written by Thom Holland. Which do you trust more, an advertisement on TV or the word of mouth recommendation that you got from a friend? Your friend …of course. As marketers, you already know that. We’ve always known the best customers come from word-of-mouth referrals. They cost less money to acquire and they typically remain a customer for a longer period of [&hellip... Read More
Gini Dietrich

PR Crisis for Skittles In Wake of Controversial Teen Shooting

By: Gini Dietrich | April 4, 2012 | 
218
I’ve been watching a different kind of PR crisis unfold with great interest – that of Skittles. Skittles, you say? Taste the fruity rainbow, Skittles? Yes, Skittles. Because of the symbolism of the candy (Trayvon Martin was carrying only Skittles and a drink when he was shot), college student governments are buying it in bulk and reselling it to raise money for his family. The candy [&hellip... Read More
Guest

How to Stay Relevant In an Accelerated World

By: Guest | April 3, 2012 | 
52
Today’s guest post is written by Steve Kaplan. As I motor around today’s social media and mobile outlets, I’m both encouraged and discouraged by what I see. I’m encouraged by the number of people who have found a way to become, and remain, relevant while building a solid credential behind their personal brand. I’m discouraged because, while more and more people are actively building their brands, [&hellip... Read More
Gini Dietrich

Etch A Sketch Hits PR Mecca With Romney Gaffe

By: Gini Dietrich | April 3, 2012 | 
83
Do you remember your first Etch A Sketch? How many of you still have one? I’ll bet those of you with kids have one in your house. The company is 104 years old and hasn’t had a new PR campaign in decades. Until now. Enter a really stupid comment made by a Romney senior aide, who said, for the general election, the candidate could hit the reset [&hellip... Read More
Guest

Good Content vs. Bad Content

By: Guest | April 2, 2012 | 
54
Today’s guest post is written by Jayme Thomason. I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. I understand his intentions, and that he probably wasn’t condoning crap content. But what all those new, eager marketers in [&hellip... Read More
Gini Dietrich

Five Things to Watch Out for as Facebook Goes Public

By: Gini Dietrich | April 2, 2012 | 
50
Because I had a lot of time to read last week (what with not sleeping and all), I got caught up on this month’s Fast Company. The cover story is called “American Idol,” and it’s about Mark Zuckerberg and the pending IPO for Facebook. Because of their IPO quiet period, Facebook did not comment. Rather the writers combined five years of interviews to put together 12 page [&hellip... Read More