Kate Finley

Choosing a PR Agency: Ten Questions to Ask About Media Relations

By: Kate Finley | October 16, 2013 | 
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Tweet Share Share +1 Pin EmailShares 209By Kate Finley Making major decisions within your organization such as brand direction, where and when to expand your territory, a new product launch, or choosing a PR agency to work with can easily become taxing. Decisions like these can be especially challenging because they tie directly into the success of your organization, but you have to give up control [&hellip... Read More
Rebecca Todd

Leadership Lessons from Outer Space and Cmdr Chris Hadfield

By: Rebecca Todd | October 15, 2013 | 
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Tweet Share Share +1 Pin EmailShares 120 By Rebecca Todd One of my favorite science fiction authors, Robert Heinlein, always writes his male heroes with the same general stats – extraordinarily smart, handy, manly men, who are also romantic and passionate. Total swashbucklers. No wonder then that, like Lazarus Long, I find Chris Hadfield so captivating. He has the smarts of an engineer, the fearlessness of a [&hellip... Read More
Gini Dietrich

News Releases: Five Ways to Avoid Google Penalties

By: Gini Dietrich | October 15, 2013 | 
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Tweet Share Share +1 Pin EmailShares 333By Gini Dietrich When I was in Salt Lake City a few weeks ago, not only did I get to spend time with my family, I spoke to three Vistage groups. (As a side note: Getting paid to fly home and speak is kind of the cat’s meow.) During one of the group meetings, we got to talking about search engine [&hellip... Read More
Joe Cardillo

Design Can Scale Joy in Project Management

By: Joe Cardillo | October 14, 2013 | 
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Tweet Share Share +1 Pin EmailShares 72 By Joe Cardillo Design has crept into my life. But I’m not a designer. In fact, on a semi-regular basis I find myself asking an actual designer for something, and immediately follow up with “Never mind. That’s a bad idea.” That’s how Not a Designer I truly am. That said, there’s just something about creating curves and lines and [&hellip... Read More
Gini Dietrich

The ROI of Blogging: Brand Awareness and Reputation Generate Revenue

By: Gini Dietrich | October 14, 2013 | 
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Tweet Share Share +1 Pin EmailShares 406By Gini Dietrich When we started blogging seven years ago, it was a complete disaster. There was no such thing as blogs written about blogging. No such thing as FeedBlitz or email subscriptions. No such thing as social share buttons or Livefyre. Nowhere to go for blogging inspiration. It was just a blank screen, some incomplete thoughts, and a publish [&hellip... Read More
Gini Dietrich

The Three Things, Edition 52

By: Gini Dietrich | October 13, 2013 | 
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Tweet Share Share +1 Pin EmailShares 48Welcome to the 52nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and me. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed [&hellip... Read More
Gini Dietrich

Gin and Topics: Girls Don’t Poop and Cat Massages

By: Gini Dietrich | October 11, 2013 | 
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Tweet Share Share +1 Pin EmailShares 84By Gini Dietrich How about that Bears game on Thursday night? Holy cow. I didn’t think they were going to pull it out. I thought, for sure, I was going to have to listen to my friends taunt me about how MY team lost to the 0-5 Giants. Instead I’m listening to how much our defense sucks and how it’s [&hellip... Read More
Jesse Aaron

Reddit: Five Tips to Earn Front Page Status

By: Jesse Aaron | October 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 114By Jesse Aaron In June 2005, the cyber-culture phenomenon known as Reddit was born. Marked as “the front page of the internet” Reddit has the stats to boast. With 60-70 percent of the front page containing images, it’s an appealing place to be. Not only is it visually appealing, it influences the way we communicate, our purchasing habits, and our perceptions [&hellip... Read More
Gini Dietrich

Experience: The One Business Regret I Have

By: Gini Dietrich | October 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 200By Gini Dietrich Kate Finley and I were having a conversation the other day about owning a business. She asked me if I have any regrets. I thought for a minute and then told her my biggest regret is not getting more experience before going out on my own…not understanding the business side of the PR business before I ventured [&hellip... Read More
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