Guest

Seven Ways to Win Big with a Contest

By: Guest | February 1, 2012 | 
35
Today’s guest post is written by Anne Weiskopf.  Shaw’s supermarkets (part of the SuperValu chain) launched a holiday giveaway in November worth more than $15 million in prizes and money saving offers across their 169 stores in five states. The concept of the “Wish Big Win Big Holiday Giveaway” is simple and compelling: Shoppers are given a number of tickets based upon their total grocery purchase spend [&hellip... Read More
Gini Dietrich

10 Content Ideas that Generate Comments and Shares

By: Gini Dietrich | February 1, 2012 | 
215
As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately. I hereby commit to change that. Therefore, today I have created a list of 10 types of content you can use for your blog. When you have writer’s block (cough, Lindsay Bell and Jason Konopinski, cough), you now have something to [&hellip... Read More
Guest

Don’t Be Authentic: Real Social Media Marketing Advice

By: Guest | January 31, 2012 | 
51
Today’s guest post is written by Eric Wittlake. Be Authentic. A chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. What we really want is something carefully constructed, with enough personality and individuality to look real instead of [&hellip... Read More
Gini Dietrich

Stuck In a Rut? Pivot Your Business.

By: Gini Dietrich | January 31, 2012 | 
56
In 2010 we announced Arment Dietrich was no longer a PR firm. It was pretty amazing to see what happened, almost overnight. Clients and prospects, alike, stopped asking us to do only publicity and instead began to bring us in on integrated marketing communication programs. Even though we were constantly demonstrating our capabilities, we weren’t seen as an integrated firm until we drew a line in [&hellip... Read More
Guest

Social Good Is In, Negativity Is Out

By: Guest | January 30, 2012 | 
43
Today’s guest post is written by Ifdy Perez. There is so much good in this world, don’t you agree? I love HuffPo’s new Good News section because I get to start off my day reading and curating inspirational stories to my online community of do-gooders. In fact, just this morning, I read a story about how a daughter was able to postpone the foreclosure on her [&hellip... Read More
Gini Dietrich

Take a Different Approach to Brainstorming

By: Gini Dietrich | January 30, 2012 | 
82
I had a really interesting experience last week. This may not be new to some of you, but it was new to me…and it was really freaking cool! I was invited to participate in a think tank for Interlochen, a center for the arts in Traverse City, Mich. More on them in a minute. They invited four experts to join four staff and two board trustees [&hellip... Read More
Gini Dietrich

Gin and Topics: #McFail, Chobani, and Social Media

By: Gini Dietrich | January 27, 2012 | 
48
Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused. Why, you ask? Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week. Bah humbug. So you’re going to have to think this week. No fun for you! If you want [&hellip... Read More
Arment Dietrich

Who’s the Real Loser In Social Search?

By: Arment Dietrich | January 26, 2012 | 
37
Today’s guest post (and video) is by Lisa Gerber. It’s Facebook question of the week time (clap, clap, clap)! I’m coming to you from my deck at Schweitzer Mountain outside of Sandpoint, Idaho…and I have a guest appearance I think you’ll enjoy seeing! Today’s question comes from Barry Silver. Barry is a long-time Spin Sucks reader, the inventor of the name Gin and Topics, and a good friend. [&hellip... Read More
Gini Dietrich

How Do You Know When It’s Time to Fire a Client?

By: Gini Dietrich | January 26, 2012 | 
148
Yes, I know it’s Facebook question of the week time, but we’re trying something new this week. You see, Social Fresh wrote last week about the best times of the week and day to blog, in order to get social shares. Historically, Mondays and Tuesdays on Spin Sucks are our big days, but the Social Fresh research proves we might be missing something on Thursdays. I’m [&hellip... Read More