Kelley McGrath

Viral Videos in Social Advertising

By: Kelley McGrath | December 17, 2013 | 
25
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 78By Kelley Anne McGrath Have you heard that Ylvis song “What Does the Fox Say?” I’m sure you have, or maybe you live in a van down by the river. That same parody band — in their absurdist, whimsical style — also released “Stonehenge.” Watch the video here: Here’s a question for you after you’ve finished watching [&hellip... Read More
Gini Dietrich

Best Childhood Dream Jobs

By: Gini Dietrich | December 17, 2013 | 
145
When we were kids, we all had dreams of what we would be when we grew up. Unfortunately, many of us never fulfilled those dreams. Find out what nearly 200 PR and marketing professionals dreamed of being as kids... Read More
Steff Moore

Five Social Media Lessons from the Spice Girls

By: Steff Moore | December 16, 2013 | 
50
Everyone loves the Spice Girls and guest blogger Steff Moore is an uber fan. When recently attending the movie made about their careers, Steff started to think how much alike they are to social media. If your brand were a Spice Girl, who would it be... Read More
Gini Dietrich

Fourteen Greatest Villains in Literature

By: Gini Dietrich | December 16, 2013 | 
124
It is difficult to determine the greatest villains of all time in literature, but we took a stab at it. We started internally and then crowdsourced the topic. The rules were they had to be in literature (not movies or comic books) and there had to be a reason why. See if you agree with this list... Read More
Lindsay Bell

The Three Things, Edition 59

By: Lindsay Bell | December 15, 2013 | 
11
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 46Welcome to the 59th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that [&hellip... Read More
Gini Dietrich

Gin and Topics: Basketball, Baseball, and Puppies

By: Gini Dietrich | December 13, 2013 | 
44
This week's Gin and Topics has Titus the basketball whiz, a Mastercard ad parody for the Red Sox, dogs that won't pass cats, a WestJet Christmas miracle, and Moscow giving away free train rides in exchange for squats... Read More
Shanna Mallon

Six Pinterest Tools for Your Blog

By: Shanna Mallon | December 12, 2013 | 
8
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 154By Shanna Mallon As a blogger, you know Pinterest is more than a pastime for blogs. Besides being a great social bookmarking tool, Pinterest is a strong referral source. In fact, according to the stats, this photo-centric social network draws more referral traffic than YouTube, Google, LinkedIn, and Reddit combined. So what does this mean for you? [&hellip... Read More
Gini Dietrich

When a Leader Learns of Unethical Behavior

By: Gini Dietrich | December 12, 2013 | 
138
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 227By Gini Dietrich When I was a kid, I remember my dad coming home from work one day and saying a guy had been fired. The image I had in my head was the guy literally on fire. I couldn’t understand a) why anyone would do that to another person and b) why that was okay. In [&hellip... Read More
Mark Fidelman

Influencer Marketing: What Fashion Can Teach Us

By: Mark Fidelman | December 11, 2013 | 
7
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 150By Mark Fidelman Too often these days, I see PR that screams of automation. News releases that are blasted out to everyone in the known universe in the hopes someone – anyone – will listen. It lacks heart, and it lacks the foundation of what PR truly should be about: Building relationships. But there’s a savior on [&hellip... Read More
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