Arment Dietrich

The Top 10 Fiction Books Every PR and Marketing Pro Should Read

By: Arment Dietrich | February 29, 2012 | 
49
A list of the top 10 fiction books and they can play a part in one's professional life due to creativity, writing style, or a compelling story... Read More
Gini Dietrich

Claire’s Rips Off Tatty Devine and Sticks Head In Proverbial Sand

By: Gini Dietrich | February 29, 2012 | 
61
Oh come on! Seriously. Why is this so hard? Yes, there is another company shutting down comments to their Facebook wall, ignoring tweets, deleting comments, and going silent. This time it’s Claire’s Stores, who is accused of ripping off independent jewelry designer, Tatty Devine. Last week the U.K. designer blogged, “Can You Spot the Difference?” and showed their designs next to images of the Claire’s mass-produced [&hellip... Read More
Guest

Do Content Marketers Compete?

By: Guest | February 28, 2012 | 
24
Today’s guest post is written by Andy Crestodina.  I’m a capitalist, so I love the concept of competition. I’m in a very “competitive” industry, but I’ve often said I don’t really have competitors. What I mean is everyone is a potential partner. If you think you’re competing with someone, you just don’t know them well enough yet. I recently realized many of the people who agree [&hellip... Read More
Gini Dietrich

Carnival Cruise Lines Silent About Latest Accident

By: Gini Dietrich | February 28, 2012 | 
97
We’re about to find out if Carnival Cruise Lines has learned their social media crisis lesson or if they’re going to continue their silence vows. Yesterday, the Costa Allegra (of the Costa Concordia line) had a fire erupt in the generator room, leaving the ship without lights and air conditioning. The soonest rescue boats will reach the ship is sometime today. According to the Chicago Sun-Times, [&hellip... Read More
Guest

Four Ways to Become Indispensable

By: Guest | February 27, 2012 | 
16
Today’s guest post is written by Eric Wittke.  My first major dose of career advice wasn’t quite something I’d call “inspirational.” In fact, for someone new to the job force like I was, it was downright discouraging. “Always remember: No matter what your job is, you will always be dispensable.” This comes as a no-brainer to anyone who has ever worked a job. There will always [&hellip... Read More
Gini Dietrich

Change Your Culture to Invite Social Media Use

By: Gini Dietrich | February 27, 2012 | 
52
Last week, we talked about social media use at work. I wrote it about first for my weekly column in Crain’s, the Chicago business journal because so many of the audience members when I speak are now shifting and asking, “How do I get my employees to use social media for work?” There wasn’t much direct conversation on the article, but I had a few private [&hellip... Read More
Gini Dietrich

Gin and Topics: TV for Dogs and Creepy Marketing

By: Gini Dietrich | February 24, 2012 | 
30
It seems we have a trend in Chicago. Every time it has snowed this winter (this is only the fourth time), it’s on Friday. I wonder why that is? Mother Nature must be feeling generous to not make us trudge through snow all week long. Because, by Monday, it’s been gone. So here I sit, watching it snow, and hoping we get a little bit more [&hellip... Read More
Guest

Social Media and the Solution to Your Problems

By: Guest | February 23, 2012 | 
70
Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat, and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As [&hellip... Read More
Gini Dietrich

How Not to Get Promoted At Work

By: Gini Dietrich | February 23, 2012 | 
137
I was scrolling through some draft posts to get an idea for what I would write today. Last year, I copied a link (I think I remember my friend Rusty Speidel sending it to me) called “7 Sneaky Ways to Get Promoted” into my drafts folder and I just revisited it. I’m not sure why I didn’t write about this a year ago, because it has [&hellip... Read More