Gini Dietrich

Gin and Topics: Make Your Videos Go Viral

By: Gini Dietrich | November 9, 2012 | 
28
Well, I’m nine days into National Novel Writing Month and I have to say, it’s totally fun! It’s not like writing a business book or a blog, both of which I love. But it’s totally different because you get sucked into the story and the characters become friends, if not members of the family. Did anyone see the movie “Ruby Sparks?” It’s like that. You can [&hellip... Read More
Guest

To Blog for Yourself or Contribute to Others

By: Guest | November 8, 2012 | 
3
Today’s guest post is by Jessica Valenzuela. It’s fairly indisputable that thought leadership is good for one’s brand. In today’s digital world that thought leadership can come in many forms: Regular, thoughtful tweets, LinkedIn group involvement and engagement, and Facebook posts and sharing of news; bylines on popular sites, corporate blog posts that go beyond naval-gazing, executive Q&As, and much more. For organizations with varying levels of resources [&hellip... Read More
Gini Dietrich

The PR Industry of the Future Must Happen Now

By: Gini Dietrich | November 8, 2012 | 
54
I think I might be in love with Procter & Gamble chief brand building officer Marc Pritchard. He spoke at the PR Summit – put on by The Holmes Report – in Miami last week and what he said makes me want to kiss him. During his keynote address, he used their “Thank You, Mom” Olympic campaign as an example of successful work led by their PR [&hellip... Read More
Yvette Pistorio

Six Essential Traits of Great Community Managers

By: Yvette Pistorio | November 7, 2012 | 
30
Today’s guest post is by Yvette Pistorio.  I’ve been a social media community manager for just about two years and I love it. It’s fun, I get to meet so many new people, and I get paid for it! I landed in the world of social media via a little luck, a pinch of patience, a solid writing background, and by doing tasks outside of my official [&hellip... Read More
Gini Dietrich

Employer Ensures Employees Aren’t Happy by Leading with Fear

By: Gini Dietrich | November 7, 2012 | 
95
This morning, 600 employees at Heritage Hills Golf Resort & Conference Center in York, Pa., are looking for new jobs. They knew this day was coming because on Sunday night, Matt DeRose, their fearless leader, sent an email to all staff saying if President Obama won a second term, “increasing expenses brought on by recent regulations, taxes, and the stagnant economy could force his company to [&hellip... Read More
Guest

The Melbourne Mandate and the Changing Role of PR

By: Guest | November 6, 2012 | 
4
Today’s guest post is by Daniel Tisch. In a world where citizens, consumers, shareholders, and stakeholders walk around with global publishing power in their pockets, how does the role of public relations change – and what is the profession’s value to organizations, and to society? That’s a question each of us needs to think about as we serve our organizations and clients. And it’s one being [&hellip... Read More
Gini Dietrich

Advice from Authors on Focusing at Work

By: Gini Dietrich | November 6, 2012 | 
55
As many of you know, I’m in the middle of National Novel Writing Month (aka NaNoWriMo) and, as of this writing, I have more than 10,000 words written. I thought writing a novel wouldn’t be a big deal. I do, after all have a published book (cough, Marketing in the Round, cough) and I write here every, single day. I even spent three months outlining the [&hellip... Read More
Guest

Social Media: You Can’t Be Everywhere

By: Guest | November 5, 2012 | 
15
Today’s guest post is by Amy McCloskey Tobin. When I first delved into the world of social media I was overwhelmed with the possibilities. For the first time in history, a small business could communicate directly with its target audience. I was thunderstruck by the realization that small marketing budgets, the bane of growth for most small businesses, were practically irrelevant. A smart plan and time to [&hellip... Read More
Gini Dietrich

Facebook Promoted Posts Remove the Level Playing Field

By: Gini Dietrich | November 5, 2012 | 
127
The awesome thing about the web and social media, in particular, is it levels the playing field. No longer do you need millions of dollars to spend on PR firms and ad agencies in order to build your brand and reputation among the masses. Today all you need is a good writer, a self-hosted website and/or blog, and organically grown social networks. With those three things, [&hellip... Read More