Arment Dietrich

Austerity Measures and Raising the Bar Do Not Mix

By: Arment Dietrich | February 22, 2012 | 
32
Today’s guest post is written by Lisa Gerber. I’ll never forget the day the Counselors Academy brochure arrived in the mail. It was Jan 2009, and my PR business was almost five years old. I had been growing it every year in double digits and had added an employee in 2008. And then it all hit the fan, and I lost about 40 percent of my [&hellip... Read More
Gini Dietrich

Seven Tips for Gaining Business from Speaking Engagements

By: Gini Dietrich | February 22, 2012 | 
132
More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business wasn’t coming. You see, I’m not [&hellip... Read More
Guest

The Three Elements of Storytelling

By: Guest | February 21, 2012 | 
38
Today’s guest post is written by Erik Hare. The black and white TV images flickered inside the homes of viewers. A woman in a long dress and heels sashayed to the rhythm of the announcer proclaiming how easy the Robo-matic washer is to use ahead of the punchline – “Goodbye, Blue Monday!” The baseball player could not slam the ball through the plastic that acted just [&hellip... Read More
Gini Dietrich

Eight Practices for Developing a PR Hybrid Professional

By: Gini Dietrich | February 21, 2012 | 
60
We’re trying something new with the Spin Sucks Pro webinars. We’re recording ahead of time so, while you’re watching the video, the expert is available to answer questions, via chat, during the full hour. We think this will drive more engagement and learning because, as an attendee, you’ll be fully focused as your questions are answered immediately. Because of this new practice, I get to see [&hellip... Read More
Guest

Six Tips to Go Mobile without Going Broke

By: Guest | February 20, 2012 | 
16
Today’s guest is post is written by Eric Koester. When Gini Dietrich made her 2012 predictions, she (correctly) included integration of disciplines and social commerce. But, I’d expand social commerce to be a bit more broad. You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. The question is: How can a small business owner actually cut [&hellip... Read More
Gini Dietrich

Social Media Use At Work

By: Gini Dietrich | February 20, 2012 | 
80
Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? None of them want to do it.” It’s like pulling teeth sometimes. Most, if not all, use Facebook, YouTube, and Twitter in their personal lives, yet seeing that passion translate to work is oft missing. And executives are [&hellip... Read More
Gini Dietrich

Gin and Topics: Tweeting Beyond the Grave and Gorillas On Camera

By: Gini Dietrich | February 17, 2012 | 
28
It’s Friday! I was on the plane last night and realized it was Thursday, not Wednesday like I thought. Do the weeks go by faster and faster as the year progresses? Or maybe I’m just getting old. Don’t answer that! I won’t keep you from getting to Gin and Topics. There are some good ones this week. Thanks to everyone who sends me links. Keep ‘em [&hellip... Read More
Guest

McDonald’s May McFail, But They Still Have the Monopoly On Games

By: Guest | February 16, 2012 | 
19
Today’s guest post is written by Anne Weiskopf. I don’t frequent McDonald’s, or any fast food restaurant, but I am a fan of their business model. They’re a $27 billion dollar company that is not afraid to test customer engagement using social media. What’s not to like? A few weeks back Twitter was lit up like the Golden Arches themselves with headlines of a provocative nature FAIL: [&hellip... Read More
Gini Dietrich

A Break from Social Media Is Killing Carnival Cruise Lines

By: Gini Dietrich | February 16, 2012 | 
42
I’ve been watching, with great interest, how Carnival Cruise Lines has handled themselves during the past few weeks surrounding a crisis of tantamount proportions. You may recall their sister company, Costa Concordia, is the ship that wrecked off the shores of Italy, killing 32 people and injuring more than 30. Beyond the human tragedy, the company has found itself in a social media crisis, brought on by – [&hellip... Read More