Business Tips from the World of Stand-Up Comedy

By: Guest | February 28, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 117Today’s guest post is by Susan Murphy.  I am really fortunate in my line of work that I get to participate in some incredibly rewarding projects with outstanding people. Most recently, I was thrust into the world of stand-up comedy, as I volunteered for the Cracking-Up the Capital Comedy Festival. This four-day festival brought together some of Canada’s top comedic [&hellip... Read More
Gini Dietrich

Do News Releases Have SEO Value When Distributed Via a Wire?

By: Gini Dietrich | February 28, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 240During yesterday’s Facebook question of the week, Kate Finley asked if news releases have SEO value when distributed via a newswire. This has been a long internal battle for me. I know the “coverage” isn’t really such, but it always seems to help search engine optimization. Clients sometimes like to show their bosses the number of places that ran [&hellip... Read More
Arment Dietrich

Five Tips (and Some Tools) to Manage Information Overload

By: Arment Dietrich | February 27, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 160Today’s guest post is by Allen Mireles. How do you manage information overload? We’ve all been there and some of us are are still there. You know, that point in time where you realize you are staring blankly at the computer screen and simply not taking in what you’re reading or watching. Or that moment, in the middle of the [&hellip... Read More

Lessons from LEGO: Becoming a Social Company

By: Guest | February 26, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 232 Today’s guest post is by Pat Perdue. Practically all companies now have Facebook pages, and many have Twitter accounts. But does simply having a social media presence, even a slick, expensive one, mean that a company is truly social? While many may tell you that is enough, the answer is much more complex than that. A truly social company [&hellip... Read More
Gini Dietrich

Eleven Steps for Setting Up and Using the Yoast SEO Plugin

By: Gini Dietrich | February 26, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 195During Andy Crestodina’s webinar “The Lies and Truths of Google Analytics” last week, there was a lot of discussion on the Spin Sucks Pro hashtag about Google+ authorship and authority. A topic that continues to evade many, Andy spent more time answering questions about that at the end than he did on anything else. As luck would have it, [&hellip... Read More

How to Effectively Manage Client Expectations

By: Guest | February 25, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 197 Today’s guest post is by Adria Saracino. When you’re a marketer, having “people skills” is more than just a line from Office Space. Interacting effectively with clients is pretty much make-or-break for your career. Do well with one client, and he’s bound to send you more customers. Do poorly, and, yeah, forget about it. Still, the term “problem client” [&hellip... Read More
Gini Dietrich

Yahoo! Letter: Was Their Communications Team Consulted?

By: Gini Dietrich | February 25, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 418By now, many of you have likely seen (and had some emotion about) the letter that was sent to Yahoo! employees regarding their new policy about no more remote work. In my Facebook stream, emotions ran from: Marissa Mayer is setting back women 20 years or many defiling her use of “easy baby” because she has lots of help [&hellip... Read More
Gini Dietrich

The Three Things, Edition 21

By: Gini Dietrich | February 24, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 63Welcome to 21st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be [&hellip... Read More
Gini Dietrich

Gin and Topics: Harlem Shake, Downton Arby’s, and U.S. Military

By: Gini Dietrich | February 22, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 89Boy! What a difference one week makes! Jamaica last week. Snow this week. I’m certainly not complaining – I got the best of both worlds in a matter of seven days. But look at the difference! It’s been a kind of quiet week, particularly for those who had to stuff five days into four. Hope it was as productive [&hellip... Read More