Arment Dietrich

Enterprise 2.0 Meets the LOLCats

By: Arment Dietrich | December 5, 2012 | 
7
Today’s guest post is by Allen Mireles.  Recently I posted about the explosion of growth we’re seeing in social networks. And how those of us who’ve learned to use the social web are called on to be patient–with the scores of people still trying to figure it all out. Even when they’re being annoying because they don’t know any better. I was thinking of the familiar [&hellip... Read More
Gini Dietrich

PR Department: Metrics, Budgets, and Outsourcing

By: Gini Dietrich | December 5, 2012 | 
25
This past summer, I presented a webinar about Marketing in the Round, the book written by Geoff Livingston and me. Maddie Grant, the co-founder of SocialFish and host of the webinar, asked me to keep the presentation to about 35 minutes so there was plenty of time for attendees to ask questions. And questions there were! There were so many questions, we thought answering some of them would make a [&hellip... Read More
Guest

Is it Time to Breakup With Facebook?

By: Guest | December 4, 2012 | 
101
Today’s guest post is by Amy McCloskey Tobin. Facebook was my first great social media love. I resisted at first, but once I jumped in back in 2009, I was head over heels. Other networks turned my head periodically, but Facebook claimed my time and my business heart. I used it to build up one of my own small businesses – at one point 50 percent of our [&hellip... Read More
Gini Dietrich

Bah Humbug! New Study Shows PR Industry Lacks Creativity

By: Gini Dietrich | December 4, 2012 | 
81
Boy, it’s a tough time to be in PR. First, the web (and particularly social media) has upended what the industry has done for more than 50 years, leaving us to scramble and fight for social, content, crisis, reputation management, influencer relations, and more. Now a study by the Holmes Report, NowGoCreate, and Ketchum shows the industry is lacking in creativity, big ideas, resourcing, and creative [&hellip... Read More
Guest

I Hate Social Media

By: Guest | December 3, 2012 | 
25
Today’s guest post is by Andy Crestodina. We all know someone who scoffs at Twitter, fears Facebook, and has no interest in Pinterest. Some of these people are lawyers, some are boomers. They call it trivial, narcissistic, and the end of quality human interaction. They hate social media. But, they don’t need to be completely left out. Here are three set-it-and-forget-it tips for people who will [&hellip... Read More
Gini Dietrich

Four Ways Leaders Can Integrate Social Media

By: Gini Dietrich | December 3, 2012 | 
45
Before the Coopr event on Thursday night (where I spoke in Amsterdam), I was talking to a local journalist about social media and its role among an executive team. He asked me, “How important is it for the leader to be involved in using social media if they want their organization to use it?” I said it’s extremely important and emphasized the value in leading by example. [&hellip... Read More
Gini Dietrich

The Three Things, Edition 10

By: Gini Dietrich | December 2, 2012 | 
6
We’re moving on up! Not to the East Side, but to nearly three months of The Three Things presented by Michael Schechter, Howie Goldfarb, and me. I am headed back home from Amsterdam. What an amazing city! I’m very happy to have been invited to speak here. Big, big thanks to Jody Koehler, Jos Govaart, and the Coopr team. They really know how to treat their speakers. For those [&hellip... Read More
Gini Dietrich

Gin and Topics: Cats, Dogs, and Our Friends

By: Gini Dietrich | November 30, 2012 | 
33
Hello from Amsterdam! I am totally in love with this city. It is not what I expected. There are bikes everywhere and they have their own lanes, with traffic signals, and the cars respect them. I might have to move here. The business culture is also very interesting. After I spoke last night, I had a conversation with two lovely young women who taught me the subtle [&hellip... Read More
Gini Dietrich

Facebook Gifts Launch and Mobile Gift-Giving Grows

By: Gini Dietrich | November 29, 2012 | 
54
With one billion birthdays listed on Facebook, the social network finally decided allowing you to send gifts through the social network was a good idea. Woo hoo! Sure, the company already has your email address, your family pictures, and your political beliefs.  Now they want you to store your credit card number and mailing address in there too. And, with all the hoopla going around about [&hellip... Read More