Gini Dietrich

Join Margie Clayman for a Special Livefyre Q&A Today

By: Gini Dietrich | August 15, 2012 | 
325
We’re going to try something new here today. We’re going to have a live Q&A with Margie Clayman, the recent author of The ABCs of Marketing Myths. I’ve participated in such things at Danny Brown’s blog (he’s going to be so proud I’m stealing from him again) and we did a live chat on Spin Sucks during BlogWorld in 2011. The cool thing is that Livefyre [&hellip... Read More
Guest

Get the Kids Off the Phone and Meet in Real Life

By: Guest | August 14, 2012 | 
16
Today’s guest post is written by Janet Tyler. The brats of the digital world—Twitter, Facebook, LinkedIn, Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature. We [&hellip... Read More
Gini Dietrich

PR Pros Not Keeping Up with What Journalists Want

By: Gini Dietrich | August 14, 2012 | 
93
I’m sure most of you remember when the plane went down in the Hudson River. Do you also remember the photo that accompanied most of the news reports? It was the image to the left, which was tweeted by one Janis Krums, who was on the ferry crossing the River when the plane landed and he tweeted a photo of it. This is when Twitter became [&hellip... Read More
Guest

Three Critical Traits Of a Social Media Grown-Up

By: Guest | August 13, 2012 | 
24
Today’s guest post is written by Mark Story. Cathryn Sloane’s article “Why Every Social Media Manager Should Be Under 25” caused a bit of firestorm last month. The debate surrounds how experienced – and old – someone should be to succeed as a social media practitioner. I weighed in, as did the Huffington Post. and most people took Cathryn to task for suggesting young people “get” social [&hellip... Read More
Gini Dietrich

Is All Publicity Good?

By: Gini Dietrich | August 13, 2012 | 
67
Last November, an Entrepreneur article asked, “Is Any Publicity Good Publicity?” Of course, it goes along with the thinking that, as long as people are talking about you, you don’t care if they love you or hate you. But is that the best thing for a business? Do people buy from people they don’t like, but do so just because they’re in the news? I’m here [&hellip... Read More
Gini Dietrich

Gin and Topics: Monkeys, Seals, Apologies, and Tight Pants

By: Gini Dietrich | August 10, 2012 | 
58
Many of you know I LOVE MONKEYS (cough, Jason Konopinski, cough) and you may have already seen this image floating around Facebook, but I just had to share it here…as a special addition to Gin and Topics. Every time I see this posted on another person’s Facebook page, I squeal. I mean, look at him! Cutest. Thing. Ever. It makes me want one! I wonder if [&hellip... Read More
Guest

Reconsider Fashion PR

By: Guest | August 9, 2012 | 
19
Today’s guest post is written by Crosby Noricks. The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. The issue lies in the disconnect between what students are being taught, and where they want to apply their skills. [&hellip... Read More
Gini Dietrich

Eight Common Blogging Mistakes

By: Gini Dietrich | August 9, 2012 | 
160
When we started Spin Sucks nearly six years ago (go ahead and look at the very first post; it’s TERRIBLE), we thought we were pretty darn clever. Not only was the spinsucks.com URL available, but we had a fun little acronym: FADS – the Fight Against Destructive Spin. We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. [&hellip... Read More
Arment Dietrich

The Value of a Raving Fan

By: Arment Dietrich | August 8, 2012 | 
36
Today’s guest post is written by Lisa Gerber. Two weeks ago, I spent the weekend up in British Columbia for a mountain biking trip. If you’ve never been to Southeastern, British Columbia, please add it to your list. I think it is one of the most beautiful places on earth. We had reserved a studio in The Sutton Place Hotel at the base of Revelstoke Mountain Resort. [&hellip... Read More