Gini Dietrich

Flying Car Creates PR Controversy

By: Gini Dietrich | April 17, 2012 | 
46
Remember when we were kids and we had this vision that someday everyone would be driving a flying car? Maybe it started with Chitty Chitty Bang Bang and was influenced even more by the Jetsons. Wherever it started, I just knew in my lifetime the roads would be in the sky. Well, we’re not quite there yet (don’t worry, my lifetime isn’t over), but there is [&hellip... Read More
Guest

Four Benefits of Charitable Content Strategies

By: Guest | April 16, 2012 | 
2
Today’s guest post is written by Adria Saracino.  I am a marketer. I like to think I’m also a do-gooder. Combining the two always seemed natural. I mean, if you have a business and can affect change, why wouldn’t you do all you can to support a charitable cause? That is why, as a marketing consultant, I always recommend fitting in a good cause when creating [&hellip... Read More
Gini Dietrich

The Spin Sucks Blogging Process

By: Gini Dietrich | April 16, 2012 | 
139
Last week, Mitch Joel wrote a blog post called, “Watching Me Blog.” It was in response to Chris Brogan’s piece, “Watching Mitch Joel Blog,” which he wrote while we were all in Norway and, literally, watching Mitch blog. In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. But the reason I’m mentioning it here is because, [&hellip... Read More
Gini Dietrich

Gin and Topics: A Cardboard Arcade and Texts from My Dog

By: Gini Dietrich | April 13, 2012 | 
26
For the first time ever, I have way more content to fill Gin and Topics than I have space. This is a good problem to have, right? It also means I have to prioritize what you see today and what is saved for next week, based solely on my opinion. I hope I chose correctly! Let’s see. I have a cardboard arcade, creating drama out of [&hellip... Read More
Guest

In Search of My Voice

By: Guest | April 12, 2012 | 
29
Today’s guest post is written by Brent Carnduff. Ahh voice – that mystical, alluring, and evasive quality that defines successful writers and defies the rest of us. Where does it come from? How do you find it? As near as I can tell, its much like what Supreme Court Justice Robert Stewart said about pornography, “It is hard to define, but I know it when I see [&hellip... Read More
Gini Dietrich

Instagram, LinkedIn, and Google+ News

By: Gini Dietrich | April 12, 2012 | 
69
It’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” On Tuesday, LinkedIn announced they’re rolling out some new features. And yesterday, Google+ launched a new design that looks scarily similar to Facebook. All three changes are exciting for marketers, but are driving fear in the hearts of most users. Is it because we truly [&hellip... Read More
Arment Dietrich

Suspend Facebook, Lock the Door, Hang Up the Phone

By: Arment Dietrich | April 11, 2012 | 
31
Today’s guest post is written by Lisa Gerber. We have an important announcement: Effective immediately at Arment Dietrich, we will be disconnecting our phone service. We no longer have the time or the resources to answer the phone. It just keeps ringing. And it won’t stop! People have questions! And they want us to do work for them! But we don’t have the time. So we’re [&hellip... Read More
Gini Dietrich

The Communication Crisis Groupon Created for Itself

By: Gini Dietrich | April 11, 2012 | 
66
Oh Groupon. What are we going to do with you? Remember when Google offered them $6B and they walked away? Then they went public, in the hopes they would make more than $6B (they were valued at $17B, but raised only $700 million), and now Crain’s Chicago Business is calling for adult supervision, based on the accounting irregularities they provided to Wall Street. On March 30, [&hellip... Read More
Guest

Seven Tips for Preparing for a Broadcast Interview

By: Guest | April 10, 2012 | 
13
You Want Me? Not My Client? Today’s guest post is written by Allen Mireles. Last month I was interviewed on a CBS affiliate’s public affairs program about the viral success of the Kony 2012 video. According to the Wall Street Journal, The Kony 2012 video has set the mark as the fastest spreading viral video ever. The show’s host was interested in using the video to [&hellip... Read More