Gini Dietrich

A Break from Social Media Is Killing Carnival Cruise Lines

By: Gini Dietrich | February 16, 2012 | 
42
I’ve been watching, with great interest, how Carnival Cruise Lines has handled themselves during the past few weeks surrounding a crisis of tantamount proportions. You may recall their sister company, Costa Concordia, is the ship that wrecked off the shores of Italy, killing 32 people and injuring more than 30. Beyond the human tragedy, the company has found itself in a social media crisis, brought on by – [&hellip... Read More
Guest

PRSA Response to PR Definition Criticism

By: Guest | February 15, 2012 | 
74
Today’s guest post is written by David C. Rickey, chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. The discussion and debate around the Public Relations Society of America collaborative “Public Relations Defined” initiative, in which PRSA and 12 allied professional organizations have given public relations and other communications professionals a platform to shape a modern definition of public [&hellip... Read More
Gini Dietrich

The Ever-Looming Inbox

By: Gini Dietrich | February 15, 2012 | 
80
During this week’s Inside PR (yet to be posted), Joe Thornley, Martin Waxman, and I discuss the ever-looming inbox. You see, I’m a “get it cleaned out every day” kind of person. Having unopened, unread, or unanswered emails makes me nuts. Mr. D makes fun of me. He says no one else in the whole world uses email the way I do. Sure, I’ll admit I’m [&hellip... Read More
Guest

The Trouble with PR Links

By: Guest | February 14, 2012 | 
26
Today’s guest post is written by John-Henry Scherck. He apologizes today’s post isn’t very romantic, but he hopes it woos some PR hearts.  There has been a great deal of chatter in the search community about PR vs. SEO, or how PR campaigns can supplement the link building done by SEO. The idea that a PR campaign can take the place of an SEO campaign is [&hellip... Read More
Gini Dietrich

Facebook Timeline Coming for Businesses

By: Gini Dietrich | February 14, 2012 | 
59
Happy Valentine’s Day! I have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it? I, for one, am pleased to finally see the movie star’s talents coming through. Enough of this PR stuff. Let her do [&hellip... Read More
Guest

Shift from a Tactical to a Strategic Approach

By: Guest | February 13, 2012 | 
4
Today’s guest video is by Deirdre Breakenridge.  There is a great deal of discussion lately about redefining public relations. The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. The funny thing is, we still hear about organizations rushing to Twitter and Facebook and [&hellip... Read More
Gini Dietrich

Redefining Public Relations

By: Gini Dietrich | February 13, 2012 | 
172
Right before the holidays, PRSA embarked on a new initiative: Redefining public relations. An admirable undertaking and one that surely was not to please everyone, they made an impressive decision to have the definition crowdsourced. There were, of course, some flaws in how you could submit your definition. In an effort, I would guess, to make everything uniform and make it easier for them to get [&hellip... Read More
Gini Dietrich

Gin and Topics: Future Hipsters, Butterfingers, and Unlucky People

By: Gini Dietrich | February 10, 2012 | 
38
Guess what? It’s my birthday and Mother Nature sent me a HUGE gift! Yes, that’s right! It’s snowing on my birthday. I must have done something really, really good to deserve that. YAY! I told Jack Bauer we’ll go skiing tomorrow. He won’t really know what that means until I put my ski pants on. Then the whining will begin. I can’t wait! You guys are [&hellip... Read More
Gini Dietrich

Happy Birthday to Me from Jack Bauer

By: Gini Dietrich | February 10, 2012 | 
107
Today’s guest post is written by Jack Bauer. It’s my birthday and Mr. D thought it would be funny to have Jack Bauer “write” today’s blog post. So, um, here it is.  Hello, my name is Jack Bauer. The rumors are true. I love food. Technically, I believe our definitions of “food” may be slightly different, but that’s not why I took time out from my [&hellip... Read More
Guest

Advice From One Millennial to Another

By: Guest | February 9, 2012 | 
23
Today’s guest post is written by Adam Justice. I’m going to let you in on a secret: I’m not a social media marketing expert. I’m a web developer and online marketing strategist. When I first started in web development it was strictly for fun. When I learned how to code in HTML I thought it was cool, and within a few weeks I had made websites [&hellip... Read More