Alicia Lawrence

Focus Group: Five Tips to Help Marketers

By: Alicia Lawrence | October 3, 2013 | 
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Tweet Share Share +1 Pin EmailShares 84 By Alicia Lawrence Upon entering the communications field I found it shockingly disappointing to find many agencies didn’t hold focus groups to back up their campaigns. Or, if they did hold focus groups, they weren’t doing them justice. Focus groups are a critical part of a campaign’s success. Below are five ways to get the most out of your [&hellip... Read More
Gini Dietrich

Hummingbird Update: What it Means for PR Pros

By: Gini Dietrich | October 3, 2013 | 
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Tweet Share Share +1 Pin EmailShares 419By Gini Dietrich I feel like the sky is falling with all of the changes at Google in the past two months. They are no longer providing the keywords people use to find your site and the Hummingbird update means marketers have to be even smarter about the content we’re creating so we’re found in search results. Add that to the [&hellip... Read More
Calvin Sellers

How Office Culture Has Changed in the Last Decade

By: Calvin Sellers | October 2, 2013 | 
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Tweet Share Share +1 Pin EmailShares 129 By Calvin Sellers As technology has progressed, both office culture and communication has changed dramatically. With the constant ability to in touch with coworkers, it becomes more difficult to unplug and return to daily life. As employees of all different ages and from all different backgrounds come together within an office setting, there are unique challenges that must be [&hellip... Read More
Lindsay Bell

The Curse of Knowledge

By: Lindsay Bell | October 2, 2013 | 
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Tweet Share Share +1 Pin EmailShares 167 By Lindsay Bell A few years back, I dropped “Made to Stick” onto my Kobo. I’ve read it, digitally dog-eared and highlighted pages of it, and definitely won’t delete it. In the book, authors (and brothers) Dan and Chip Heath talk about the Curse of Knowledge. The Curse of Knowledge is this: Once you’ve learned something, you can’t unlearn [&hellip... Read More
Lee Polevoi

Who Are You? How to Craft a Killer About Us Page

By: Lee Polevoi | October 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 175 By Lee Polevoi Depending on who you ask, the About Us page on a business website is the “second-most” visited page, “among the top three pages” visited – certainly “one of the most-visited” pages of any company website.” Get the point? Sadly, a lot of businesses don’t. They spend vast amounts of time, money, and resources elsewhere on the site and [&hellip... Read More
Gini Dietrich

Great Companies Have Great Stories to Tell

By: Gini Dietrich | October 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 219 By Gini Dietrich Last year we worked with a company whose goal is to become one of the greatest companies of all time. When you think about those that already hold that title, who comes to mind? Apple? GE? Starbucks? Working with that client – which is a business-to-business organization so their vision becomes even more difficult – we [&hellip... Read More
Martin Waxman

Publicity Confessions: Things I Learned from Trash TV

By: Martin Waxman | September 30, 2013 | 
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Tweet Share Share +1 Pin EmailShares 76By Martin Waxman I never watched much trash TV or tabloid talk shows. You know the ones, broadcast in the afternoons and hosted by the likes of Jerry Springer, Jenny Jones, or Montel Williams, with people who rant, yell, cuss, punch, and otherwise expose themselves (often literally). And that’s just the audience! But one time… Publicity Confessions I was doing entertainment [&hellip... Read More
Gini Dietrich

Media Relations in the Digital Age

By: Gini Dietrich | September 30, 2013 | 
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Tweet Share Share +1 Pin EmailShares 564 By Gini Dietrich I still look in the mirror and see my 27-year-old self. It certainly doesn’t feel like I’ve been practicing communications for more than 15 years. But when I think back to how things were done at the beginning of my career versus today, it’s easy to see how that many years have flown by. We used [&hellip... Read More
Lindsay Bell

The Three Things, Edition 50

By: Lindsay Bell | September 29, 2013 | 
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Tweet Share Share +1 Pin EmailShares 51By Lindsay Bell-Wheeler Welcome to the 50th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but [&hellip... Read More
Gini Dietrich

Gin and Topics: What Does the Fox Say?

By: Gini Dietrich | September 27, 2013 | 
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Tweet Share Share +1 Pin EmailShares 96By Gini Dietrich I’m baaaaaaack! I snuck myself into the Gin and Topics rotation. There are some advantages to being the shallow figurehead. Can you believe it’s almost October? I need to get my Halloween stuff out this weekend and get my house ready for fall. It’s been a crazy couple of months. I had a cycling accident that landed [&hellip... Read More
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