Gini Dietrich

Six Things You Can Learn about Blogger Relations from Apple

By: Gini Dietrich | September 12, 2012 | 
37
Today is the day! The highly anticipated release of the iPhone 5. It’ll be interesting to see if any of the rumors are true, including the one that says none of your accessories will  work with the new phone because they’ve changed the connectors. But the big “secret” event is today and bloggers, far and wide, have been invited to attend. Is it going to be [&hellip... Read More
Guest

Social Media Isn’t Rocket Science; It’s Social

By: Guest | September 11, 2012 | 
25
Today’s guest post is written by Leslie McLellan.  It seems to happen every time you talk to small business people about social media, doesn’t it? Eyes gloss over, hands start to flutter, attention wanes. You hear “I know it’s important, but it’s so complicated.” Since when is being social complicated? Social media is another form of simple conversation and if you’re in small business, you have to [&hellip... Read More
Gini Dietrich

Four Ways to Break the Overservice Habit

By: Gini Dietrich | September 11, 2012 | 
86
Today is the 11 year anniversary of 9/11 and the six year anniversary of Spin Sucks. I’m not sure why we launched a new blog on the anniversary of one of the greatest tragedies our country has ever seen. Perhaps it was our way of healing; letting life go on. There will be plenty of tributes and memorials written and produced today so we’re going to [&hellip... Read More
Guest

Storytelling Learned from Ann Romney

By: Guest | September 10, 2012 | 
21
Today’s guest post is written by Barbara Sawyers.  I’m a Canadian and have no vested interest in the Republican National Convention. But as a speechwriter and storyteller, I watched. And I learned a lot by listening to the personal stories told from the podium. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. The strategy during the Convention was to [&hellip... Read More
Gini Dietrich

Spin Sucks…Even in Political Ads

By: Gini Dietrich | September 10, 2012 | 
91
This is not a political post. Let me repeat: This is not a political post. Before I begin, allow me to remind everyone the vision of this blog is to change the perception of the PR industry by highlighting both the good and the bad. The bad, unfortunately, happens a lot in politics, so we can’t avoid talking about them. But we’re going to look at [&hellip... Read More
Gini Dietrich

Gin and Topics: Celebrities Fake and Real

By: Gini Dietrich | September 7, 2012 | 
52
How about that short work week? I think every week should be four days. Perhaps I’ll run for President on that platform. It wouldn’t matter which “side” I”m on, everyone would vote for me! Am I right? Then Secret Service would have to road bike with me and I would LOVE that. This is sounding like a great idea. While I ruminate about my 2016 campaign, [&hellip... Read More
Guest

Social Bookmarking and PR: Making Friends and Influencing People

By: Guest | September 6, 2012 | 
8
Today’s guest post is written by Carlo Pandian. If you belong, like me, to a generation that considers it normal to actually have met most of your friends in the flesh you may be a little wary of all things techie; especially techie things which involve the word “social.” That doesn’t mean all things social should be overlooked for any business and, as we all know, if [&hellip... Read More
Gini Dietrich

Samsung Threatens Bloggers and Provides a Valuable Lesson

By: Gini Dietrich | September 6, 2012 | 
178
It’s been a while since we’ve had a PR gone bad case study to review. And, granted, this did not happen in North America. Yet here we are again. I saw the story this past weekend and was debating about whether or not to write about it when Jodi Echakowitz asked me if I’d seen it. Then we had a healthy debate about it and she [&hellip... Read More
Arment Dietrich

Is PR Ready for the Social Cyborg?

By: Arment Dietrich | September 5, 2012 | 
35
Today’s guest post is written by Allen Mireles.  Recently I was introduced to the term “social cyborg” and fell head-over-heels in love. I was familiar with the concept of a cyborg, a fictional character who has superhuman abilities due to mechanical implants, but this term was new to me. As I read more, I became intrigued and found myself wondering: Is PR ready for the social [&hellip... Read More