Gini Dietrich

The Future of Analytics

By: Gini Dietrich | August 18, 2011 | 
105
It’s Facebook question of the week time (clap, clap, clap!). This week I’m giving you a little repeat from a video I did for Radian6. I’m a big fan of theirs so I was ecstatic when they asked me to guest blog for them. And then they changed their minds and asked me to do a video instead. I asked if they were sure. I mean, [&hellip... Read More
Guest

Five Reasons You Should Discuss Pricing on Your Website

By: Guest | August 17, 2011 | 
145
Today’s guest post is written by Marcus Sheridan. Some scientists claim the phenomenon of Stonehenge is the greatest mystery the world has ever seen. Others argue the case of crop circles, the Lost City of Atlantis, or even the location of the Ark of the Covenant. But when it comes down to it, none of these even come close to the great mystery that is alive [&hellip... Read More
Gini Dietrich

Google+ Announces Games: I Don’t Get It

By: Gini Dietrich | August 17, 2011 | 
184
I’m a big Angry Birds fan. The first time I saw Mr. D playing it I said, “What the heck is that?” After I spent a few weeks making fun of him, I discovered I was hooked. It’s a fantastic brain break for me. But that’s what it is – a brain break…after work and instead of watching TV or reading. So when Angry Birds came [&hellip... Read More
Guest

Nine Simple Strategies to Help You Land a PR Job

By: Guest | August 16, 2011 | 
86
Today’s guest post is written by Laura Click. In the past few weeks, I’ve been asked by a number of PR and marketing professionals for advice on their job search in this tough market. Although the economy has made finding a job difficult, there are number ways to give yourself the edge and help you land an awesome PR job... Read More
Gini Dietrich

Boutique PR Agency vs. Large PR Agency: The Pros and Cons

By: Gini Dietrich | August 16, 2011 | 
108
Most of you know I spent the early days of my career at Fleishman-Hillard. I loved that job. It was where I learned all about PR, but also where I came out of my shell. When I interviewed for the job, the GM of our office, Gary Kisner, asked me where I saw myself in five years. I remember looking around his office and saying, “In [&hellip... Read More
Guest

Niches, Starfish, and Circles: The Potential of Google+

By: Guest | August 15, 2011 | 
17
Today’s guest post is written by John Fitzgerald. The concept of Google+ Circles is not a revolutionary one. Many of us already use digital tools to segment our contacts and the information we share with them, including multiple email addresses, Twitter accounts, and Web sites. We share different content on LinkedIn than we do on Facebook or on Twitter. Google+ makes segmentation easier, but do we need [&hellip... Read More
Gini Dietrich

Achieving Workplace Equality

By: Gini Dietrich | August 15, 2011 | 
223
Last week Sean McGinnis sent Margie Clayman and me an old blog post (old meaning 18 months old) that Clay Shirky wrote. Without even clicking on the link, I knew “A Rant About Women” was going to make me mad. I read half of the post before I got really angry. Then, in disgust, I closed it and didn’t go back to it. But it kept [&hellip... Read More
Gini Dietrich

Gin and Topics: Gaming, the Economy, and Riots

By: Gini Dietrich | August 12, 2011 | 
43
HAHAHA! I almost forgot all about Gin and Topics today. I did a radio interview with Barry Moltz (you can listen here). Then spent some time chatting with Marcus Sheridan about the webinar he’s doing for us on August 25 (info coming on Monday!). Then made sure Pete the Tapeworm had enough to eat so I could focus on some writing today without interruption. And then [&hellip... Read More
Guest

The Facebook Dirty Secret

By: Guest | August 11, 2011 | 
64
Today’s guest is written by Howie Goldfarb Twitter or Facebook? Most consumer brands use both now. But what is the difference if you are crafting your strategy related to increasing sales? Twitter is selling and Facebook is marketing. Twitter is selling Selling is finding someone and persuading them to buy your product. On Twitter, I can search, contact, ask questions, overcome objections and close the sale... Read More