Gini Dietrich

The 10 Things I Want to Do Before I Die

By: Gini Dietrich | July 24, 2012 | 
208
Last week, Jayme Soulati wrote a blog post called, “20 Things to Do Before I Die.” It was an off-the-cuff blog post; not something she’d been thinking about for years, nor her “final” bucket list. In it she described things she can control (write a book on how to buy colored stones) and things she can’t control (never say goodbye to my parents). I learned things [&hellip... Read More
Guest

Duplicate Content: Two Ways to Avoid SEO Problems

By: Guest | July 23, 2012 | 
24
This week our guest posts focus on the latest trends in SEO. Today: Duplicate content by Derek Mabie.  Duplicate content is every webmaster’s nightmare. It’s exactly what it sounds like: A portion of text that exists on multiple URLs, making it difficult for search engines to determine how to rank them in order of importance. Google will ultimately choose one URL to show in the results page [&hellip... Read More
Gini Dietrich

Trust Me I’m Lying: How One Person is Hurting an Entire Industry

By: Gini Dietrich | July 23, 2012 | 
238
Last week, some news came to a head. Some very disappointing news that makes me really wonder about people. A new author, Ryan Holiday, has written a book called, “Trust Me, I’m Lying.” And, with it, a gaggle of blog posts and articles are coming out about how reporters and bloggers have been duped by the 25-year-old claiming to be a PR professional, but who is [&hellip... Read More
Gini Dietrich

Gin and Topics: Kids Hate Social Media and Robert Downey Jr.

By: Gini Dietrich | July 20, 2012 | 
52
How is it Friday again already? Lisa Gerber and I were chatting earlier this week about how quickly time is going by. Does it not feel like we were just setting New Year’s resolutions? And yet, here we are, nearly at August. Man. So, in honor of one of the last few weeks of summer, I give you some very fun Gin and Topics, including my [&hellip... Read More
Guest

Gaining a Formal Social Media Education in a DIY World

By: Guest | July 19, 2012 | 
44
Today’s guest post is written by Martin Waxman. Social media education started off DIY. That’s what differentiates it from many other forms of marketing communications. In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above. That said, understanding the craft and mastery [&hellip... Read More
Gini Dietrich

Marissa Mayer: Why Are We Still Having this Conversation?

By: Gini Dietrich | July 19, 2012 | 
220
I have a question. Why are so many journalists and bloggers writing with advice for Marissa Mayer? Risking the fact that you might be tired of the “women rule” trip I’m on lately, I really want to know what the heck is going on. If this were a 37-year-old man whose wife was pregnant, we wouldn’t be talking about this. In fact, it would be a [&hellip... Read More
Guest

Communicate the Value of Social Media to the C-Suite

By: Guest | July 18, 2012 | 
19
Today’s guest post is written by Tyler Orchard.  It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and traditional business measurement. This has led us to attempt to quantify our sales pitch. However, to be successful in persuading senior management—or anyone for that matter—we [&hellip... Read More
Gini Dietrich

Five Ways Marketers Should Use Foursquare

By: Gini Dietrich | July 18, 2012 | 
89
A few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s, a little restaurant down the street. It was 1:45 p.m. and, after sitting there for 10 minutes without service, the waitress finally came by and said they were turning the kitchen over so they couldn’t serve anything until [&hellip... Read More
Guest

Build an Organizational Culture that Deconstructs Silos

By: Guest | July 17, 2012 | 
58
Today’s guest post is written by John Trader.  Working directly with international markets during the past few years has broadened my perspective on a number of things. It’s given me the opportunity to learn and understand the structure and nuances of many different business cultures outside of my own. And I’ve noticed something about the way some companies are built in the U.S. I realized individualism, one [&hellip... Read More