Lindsay Bell

PR, Charles Dickens, and A Tale of Two Cities

By: Lindsay Bell | January 22, 2014 | 
66
What does Charles Dickens' "A Tale of Two Cities" have to do with PR and social media? Lindsay Bell tells the story of two business owners and how their use of social media led to two very different results. ... Read More
Brian Bennett

Goodwill is Good Business

By: Brian Bennett | January 21, 2014 | 
20
A common sentiment during the holiday season, goodwill can be a powerful differentiator for businesses of all sizes, as well as an important part of brand development and corporate value systems. Read more for Brian Bennett's thoughts on corporate social responsibility. ... Read More
Gini Dietrich

Brand Journalism: User-Generated Content

By: Gini Dietrich | January 21, 2014 | 
40
In our third in the series on brand journalism, we look at how to create user-generated content to help build your community and expand your network. It doesn't have to be time-intensive or expensive. Just a little creativity and customers is all it takes... Read More
Eva McKnight

Company Culture: Communicate a Contagious One

By: Eva McKnight | January 20, 2014 | 
20
Company culture isn't just an HR buzzword. Giving outsiders a glimpse into what makes your organization tick can be a powerful branding and recruitment tool. Read more for four tips about communicating a company culture that attracts engaged fans, top talent, and loyal customers. ... Read More
Gini Dietrich

11 Deadly Presentation Sins

By: Gini Dietrich | January 20, 2014 | 
77
In the January Spin Sucks Pro webinar, Rob Biesenbach, a Second City-trained actor, teaches you the 11 deadly things killing your every presentation... Read More
Lindsay Bell

The Three Things, Episode 64

By: Lindsay Bell | January 19, 2014 | 
7
Sunday morning means The Three Things. Today, we explore talent and dumb luck, the art and science behind language usage, and The New Yorker, a magazine that never lets you down... Read More
Gini Dietrich

Gin and Topics: The Dance Edition

By: Gini Dietrich | January 17, 2014 | 
38
This week's Gin and Topics is the dance edition. It has a spoof of both Beth and Safety Dance. Also, a talking puppy, a tribute to Ellen, and Conan... Read More
Kevin Anselmo

Use Informational Interviews to Learn from Your Peers

By: Kevin Anselmo | January 16, 2014 | 
27
Your network of contacts aren't just there for future business relationships. Whether you are planning a career change, investigating a new job opportunity, or just need an outsider's perspective, the informational interview is a valuable tool. Read on for some tips. ... Read More
Martin Waxman

Communications Perspectives from Classic Board Games

By: Martin Waxman | January 16, 2014 | 
43
Start 2014 with a clean slate, renewed focus, and new skills. Martin Waxman is back from his holiday with some unexpected communications perspectives from the world of old-school tabletop and board games. ... Read More
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