Gini Dietrich

Submit Your Questions for {Free} Webinar with Mitch Joel

By: Gini Dietrich | January 8, 2013 | 
It’s a new year, which means some fun and different things are coming to Spin Sucks and Spin Sucks Pro! First, we are going to continue our Livefyre Q&A series with authors and already have January through July confirmed. As soon as  we hear from a couple of other people, we’ll publish the calendar so you can be sure to stop by on those dates. The ... Read More

What Warby Parker Teaches Us about Brand Loyalty

By: Guest | January 7, 2013 | 
Today’s guest post is by Erica Moss. My name is Erica, and I’m a Warby-holic. As in, Warby Parker. And it’s all their fault. They started by offering a trendy product that I wanted: Hipster chic glasses for just $95. Then they made me swoon with a clean, user-friendly site design. Then they upped the ante with a winning combination of social media savvy and in-person ... Read More
Gini Dietrich

How Native Advertising Will Affect Public Relations

By: Gini Dietrich | January 7, 2013 | 
It’s likely not going to come as a surprise to you to read nearly everyone knows how to click past banner ads, watch the required five seconds of an ad before skipping it to go on to a video, click out of pop-up ads, and fast forward through commercials during television programs. Combine that with the fact that we’re spending more and more time on the ... Read More
Gini Dietrich

The Three Things, Edition 14

By: Gini Dietrich | January 6, 2013 | 
Happy New Year! Welcome back to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 14th edition and you may notice I’ve added “books” to what you can expect here. You’ll see why when you get to my selection. For those of you new to this series, The Three Things arrives ... Read More
Gini Dietrich

Gin and Topics: Rap Songs, Royal Doctor, and Social Media

By: Gini Dietrich | January 4, 2013 | 
Happy New Year! Did anyone else feel like this was the longest short week of their life? One of my goals this year is to work no more than 12 hours a day and I blew that on Wednesday, my first day back. But I managed only 12 hours yesterday. Baby steps! Hopefully your New Year’s resolutions are going better than that. I’m sorry for those ... Read More

Five Reasons to Add a Content Budget to Your SEO Campaign

By: Guest | January 3, 2013 | 
Today’s guest post is by George Zlatin. There has been a paradigm shift in the SEO community during the last year. Google has made their algorithm more favorable for companies that focus on creating unique quality content. This content can be created in many forms (blogs, infographics, videos, etc) and can be leveraged in different ways. Google has always preached about content, but now they have actually ... Read More
Gini Dietrich

Spin Sucks: The Book

By: Gini Dietrich | January 3, 2013 | 
It’s official! During the holidays, I submitted and signed a contract to write Spin Sucks. I know I said I wasn’t going to write another book so quickly, but the opportunity presented itself and this is the book I’ve always wanted to write (at least for the past six years). It’ll come out in December of this year, but my first deadline is one month away! ... Read More
Yvette Pistorio

Blogging 101: Five Lessons to Take into the New Year

By: Yvette Pistorio | January 2, 2013 | 
Today’s guest post is by Yvette Pistorio. When I was in journalism school I wanted to be Andy Andersen, the how-to girl in “How to Lose a Guy in 10 Days.” My plan was to move to New York City and work for Cosmo or one of the Condé  Nast publications. None of it happened. At the time, I never even considered becoming a blogger. I ... Read More
Gini Dietrich

Six Tips to Improve Your Leadership through Communication

By: Gini Dietrich | January 2, 2013 | 
It’s a new year. The Mayans were wrong. That means it’s time to buckle down and be an even better leader this year. Study after study has been done that shows the very best leaders are great communicators. And, as a communications professional, I run into people all the time who think everyone communicates so there must be nothing to do it. Right? Wrong! Being a ... Read More