Matt Cochran

Politics and PR: Do Your Homework

By: Matt Cochran | October 17, 2013 | 
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Tweet Share Share +1 Pin EmailShares 82 By Matt Cochran One of the more fascinating aspects of public relations is helping a company decide whether it should make its concerns with regulations or legislation known publicly. Now, with entire industries embroiled in fights over demands from Washington – think healthcare and energy – today’s business environment is a veritable laboratory of how companies attempt to leverage [&hellip... Read More
Gini Dietrich

Attend the Content Jam Keynote Virtually Today

By: Gini Dietrich | October 17, 2013 | 
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Tweet Share Share +1 Pin EmailShares 56By Gini Dietrich We’re going to try something new here today. I am giving the keynote at Content Jam this morning at 9:00 CT and you are invited to attend right here on the blog! My topic is the future of content marketing so I whipped out my crystal ball (er, magic 8 ball) and looked into the next few [&hellip... Read More
Randy Milanovic

In SEO, the Details Matter (Except When They Don’t)

By: Randy Milanovic | October 16, 2013 | 
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Tweet Share Share +1 Pin EmailShares 145 By Randy Milanovic You can always tell when a new client had SEO work done on their website in the past. Even though it might not be evident in their actual search position, they tend to drop in, examine proposals, smile politely, and then ask when we are going to start talking about keyword density, tags, anchor text, and the other [&hellip... Read More
Kate Finley

Choosing a PR Agency: Ten Questions to Ask About Media Relations

By: Kate Finley | October 16, 2013 | 
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Tweet Share Share +1 Pin EmailShares 209By Kate Finley Making major decisions within your organization such as brand direction, where and when to expand your territory, a new product launch, or choosing a PR agency to work with can easily become taxing. Decisions like these can be especially challenging because they tie directly into the success of your organization, but you have to give up control [&hellip... Read More
Rebecca Todd

Leadership Lessons from Outer Space and Cmdr Chris Hadfield

By: Rebecca Todd | October 15, 2013 | 
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Tweet Share Share +1 Pin EmailShares 120 By Rebecca Todd One of my favorite science fiction authors, Robert Heinlein, always writes his male heroes with the same general stats – extraordinarily smart, handy, manly men, who are also romantic and passionate. Total swashbucklers. No wonder then that, like Lazarus Long, I find Chris Hadfield so captivating. He has the smarts of an engineer, the fearlessness of a [&hellip... Read More
Gini Dietrich

News Releases: Five Ways to Avoid Google Penalties

By: Gini Dietrich | October 15, 2013 | 
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Tweet Share Share +1 Pin EmailShares 333By Gini Dietrich When I was in Salt Lake City a few weeks ago, not only did I get to spend time with my family, I spoke to three Vistage groups. (As a side note: Getting paid to fly home and speak is kind of the cat’s meow.) During one of the group meetings, we got to talking about search engine [&hellip... Read More
Joe Cardillo

Design Can Scale Joy in Project Management

By: Joe Cardillo | October 14, 2013 | 
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Tweet Share Share +1 Pin EmailShares 86 By Joe Cardillo Design has crept into my life. But I’m not a designer. In fact, on a semi-regular basis I find myself asking an actual designer for something, and immediately follow up with “Never mind. That’s a bad idea.” That’s how Not a Designer I truly am. That said, there’s just something about creating curves and lines and [&hellip... Read More
Gini Dietrich

The ROI of Blogging: Brand Awareness and Reputation Generate Revenue

By: Gini Dietrich | October 14, 2013 | 
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Tweet Share Share +1 Pin EmailShares 406By Gini Dietrich When we started blogging seven years ago, it was a complete disaster. There was no such thing as blogs written about blogging. No such thing as FeedBlitz or email subscriptions. No such thing as social share buttons or Livefyre. Nowhere to go for blogging inspiration. It was just a blank screen, some incomplete thoughts, and a publish [&hellip... Read More
Gini Dietrich

The Three Things, Edition 52

By: Gini Dietrich | October 13, 2013 | 
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Tweet Share Share +1 Pin EmailShares 48Welcome to the 52nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and me. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed [&hellip... Read More
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