Gini Dietrich

Lean In: Inspiring, Empowering, and Why You Should Read It

By: Gini Dietrich | August 29, 2013 | 
165
Tweet Share Share +1 Pin EmailShares 261By Gini Dietrich Alert! Alert! Alert! This blog post is going to make some of you angry. I read “Lean In” and I wholeheartedly disagree with the criticism the book has received. My guess is most of the critics haven’t read the book or they wouldn’t have made the arguments they did. Which kind of sucks (like spin sucks), but [&hellip... Read More
Amanda Cleary Eastep

Business Authenticity: What a Klingon Taught this Renaissance Woman

By: Amanda Cleary Eastep | August 28, 2013 | 
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Tweet Share Share +1 Pin EmailShares 78 By Amanda Eastep I was a little miffed at the Klingon. My five-year-old and I were sitting on a low wall in the village square of the Bristol Renaissance Faire many years ago, taking a respite from the summer sun. I, a simple peasant woman, eyed the immense Klingon seated to our right. My little girl, sandwiched between me [&hellip... Read More
Arment Dietrich

The Ideal Customer Experience: Lessons in Loyalty from Mickey Mouse

By: Arment Dietrich | August 28, 2013 | 
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Tweet Share Share +1 Pin EmailShares 215 By Jason Konopinski A few weeks ago, I hopped into a 15 passenger van with some of my closest family and started a long drive to Orlando. Our destination? Walt Disney World. My niece and nephew (ages four and two) are eyeball deep in a serious Disney princess and Mickey obsession, so we knew it was time to head [&hellip... Read More
Martin Waxman

Influence Scoring: All Klout(ed) Up and Nowhere to Go

By: Martin Waxman | August 27, 2013 | 
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Tweet Share Share +1 Pin EmailShares 145By Martin Waxman My experiment with influence scoring started a few weeks back with a post on Spin Sucks about the future of public relations. That post begat a second post on community management as a new model for PR. And that begat a three-point bump in my Klout score! Earlier this month, I wrote about my Klout Bump and, [&hellip... Read More
Gini Dietrich

On-Page SEO Tips for PR Pros

By: Gini Dietrich | August 27, 2013 | 
157
Tweet Share Share +1 Pin EmailShares 372By Gini Dietrich About a week ago, we talked about content marketing and how to get started. In that blog post, I promised to come back and talk about on-page search engine optimization, a topic that still evades many PR professionals. Though experts on storytelling tell you not to start at the beginning, that’s precisely where we’re going to start today. [&hellip... Read More
Shanna Mallon

Now is the Time to Develop a Mobile Web Marketing Presence

By: Shanna Mallon | August 26, 2013 | 
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Tweet Share Share +1 Pin EmailShares 135 By Shanna Mallon Go anywhere today—the mall, your kid’s school, the office lunchroom—and you see the same thing: Everybody’s on a smartphone. Nowadays, mobile devices are incredibly popular. And according to research from Smart Insights, that popularity is only growing. That’s why, no matter what your business, having a mobile web marketing presence is a necessity. Is your company taking mobile [&hellip... Read More
Gini Dietrich

Youtility: Why Your Marketing Needs to Be About Help, Not Hype

By: Gini Dietrich | August 26, 2013 | 
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Tweet Share Share +1 Pin EmailShares 137By Gini Dietrich Did you know the difference between helping and selling is just two letters? Go ahead. Figure it out. I’ll wait. You good now? Other than the two letters, what is the difference between help and sell? That’s how Jay Baer, the author of Youtility, begins his presentation on the topic of helping your customers instead of selling [&hellip... Read More
Lindsay Bell

The Three Things, Edition 45

By: Lindsay Bell | August 25, 2013 | 
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Tweet Share Share +1 Pin EmailShares 56 By Lindsay Bell-Wheeler Welcome to the 45th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday [&hellip... Read More
Susan Cellura

Gin and Topics: An Epic Speech, the Camp Gyno, and Pick-Up Lines

By: Susan Cellura | August 23, 2013 | 
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Tweet Share Share +1 Pin EmailShares 85 By Susan Cellura What’s up with this? The Spin Sucks “crazies” are subjected to my mug two Fridays in a row? FABULOUS! After last week’s #FollowFriday honor, let me tell you it was a pleasure getting to know everyone better. I thoroughly enjoyed all the football talk and other hysterics that went on in our conversations. College football season [&hellip... Read More
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