Gini Dietrich

Lessons from a Vacation in Paris

By: Gini Dietrich | April 22, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 159I’m baaaaaack! Did you miss me? I missed you! After six days in Paris, a day in London, two travel days, and four days at home to recover from jet lag, do (12 loads) laundry, and prepare to come back to work, I am ready. But I’m not sure I’m ready to tackle my email…maybe by Friday I’ll have [&hellip... Read More
Lindsay Bell

The Three Things, Edition 29

By: Lindsay Bell | April 21, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 50Welcome to 29th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and – for the last time, as Gini’s back on Monday – me, Lindsay Bell! For those of you new to this series, The Three Things arrives in your inbox on [&hellip... Read More
Rebecca Todd

Gin and Topics: Inspiration Edition

By: Rebecca Todd | April 19, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 125I awoke to my sister shaking my shoulders, holding me at the top of the stairs saying “Becki! Run! RUN!” I ran down the stairs with her hot at my heels. I had just turned 9 at the time, and while my memories of this fateful night are disjointed, they are also crystal clear. My big sister Heidi running [&hellip... Read More
Andrew Isidoro

Public Relations SEO: How AuthorRank Can Help

By: Andrew Isidoro | April 18, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 167Despite being a professional search marketer, at school my goal was a career in public relations. I even studied the discipline in university, learning a lot about the skillset required to be an effective communicator. Understanding the processes and what it takes to be successful in that business is why it puzzles me so many tend to gloss over [&hellip... Read More
Yvette Pistorio

Tracky: A Smarter Content Calendar

By: Yvette Pistorio | April 18, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 236I love editorial calendars. They help you plan better and outline exactly what needs to be completed. They are my lifeline. These days we have to account for so many things: Web content, news releases, blogs, social media, email marketing – I can make the list longer, if you wish. I read a post on the Bad Pitch Blog [&hellip... Read More
Yvette Pistorio

The Work from Home Debate: Myths and Facts

By: Yvette Pistorio | April 17, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 278Our fearless leader, Gini Dietrich, has talked at length about how our virtual office works, so I won’t rehash the details. Suffice it to say, I think my team does a great job of collaborating and holding each other accountable for our goals. However, there’s been a lot of discussion lately about certain companies requiring employees to physically work from the office. It seems Best Buy [&hellip... Read More
Lindsay Bell

The How-tos of Humility in Leadership

By: Lindsay Bell | April 17, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 196I have a great leader. Ok, Danny Brown, bring on the ‘brown nosing’ jokes. But say what you will, it simply is fact. I can say this because I’m old. Being old usually means you have (hopefully) achieved a few things. Have a bit of life experience and some perspective. And have worked under a number of different leaders [&hellip... Read More
Danielle McAnn

Run Your Social Media Campaigns Like a Pro

By: Danielle McAnn | April 16, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 121Running social media campaigns or competitions are fantastic methods of exposure, and can fit snugly into your longterm marketing plan. These sorts of campaigns lend themselves very well to online platforms, and are great for building brand awareness. Sharing and linking can be encouraged ad infinitum, especially if you include a sharing-of-your page button or logo on the pages of [&hellip... Read More
Arment Dietrich

Is Thought Leadership Just Business Jargon?

By: Arment Dietrich | April 16, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 173I’m tripping over thought leadership these days. Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts. Welcome to our digital world in 2013. With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” and “thought [&hellip... Read More