Gini Dietrich

Performance-Based Pricing in a Billable Hours Industry

By: Gini Dietrich | September 4, 2012 | 
105
A few weeks ago, I met a really interesting business owner. He has built a company that does more than marketing communications. They also do packaging and point-of-purchase and sales. A full-on marketing firm that also does something pretty fascinating: Performance-based pricing. Of course, I was a little skeptical (and very curious) to hear this. After all, when people in our industry charge for performance, it [&hellip... Read More
Gini Dietrich

Gin and Topics: Featuring Kids of Friends and More

By: Gini Dietrich | August 31, 2012 | 
34
Woo hoo! It’s the start of a long weekend in the U.S. What are you going to do this weekend? Some of you were talking last night on Facebook about a four-day weekend. Clearly my boss sucks. We only have a three-day weekend. But it shall include cycling, cooking, friends, reading, wine, and perhaps even a movie or two (which will make Mr. D super happy). [&hellip... Read More
Guest

Five Tips for Holding a Twitter Chat that Doesn’t Suck

By: Guest | August 30, 2012 | 
21
 Today’s guest post is written by Melissa Woodson. Twitter is an excellent venue for sharing news with fans and followers, promoting products and businesses, and supporting worthy causes. To that end, Twitter chats are becoming increasingly popular as a way to build brand awareness and extend networks. A Twitter chat is brought together by a common hashtag, open to anyone who wants to participate, and is [&hellip... Read More
Gini Dietrich

Lessons (and Stats) from Six Years of Blogging

By: Gini Dietrich | August 30, 2012 | 
103
A few weeks ago, you may have seen a very sly mention of the very first blog post written for Spin Sucks (which was published at 11:35 p.m. and we wonder why no one read it). I almost hate to mention it again because it was so bad. But I do so because, as of September 11 (yes, the anniversary), we have been blogging for six years [&hellip... Read More
Guest

Transmedia Storytelling for Content Creators

By: Guest | August 29, 2012 | 
17
Today’s guest post is written by Jason Konopinski. In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. It represents a process where elements of fiction are dispersed across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience, with each medium making a unique contribution to the unfolding of the story. A [&hellip... Read More
Gini Dietrich

How Successful People Spend the First Hour of their Day

By: Gini Dietrich | August 29, 2012 | 
157
Mitch Joel does a nice roundup of articles on his blog every weekend. Unlike Gin and Topics, though, his are serious and very informative. He, Alistair Croll, and Hugh McGuire each recommend two links for one another and they all end up in a blog post. A very cool way to do a roundup and something I look forward to seeing every Sunday. This past weekend, [&hellip... Read More
Guest

Small Businesses Have a Unique Opportunity in Social Media

By: Guest | August 28, 2012 | 
19
Today’s guest post is written by Tammy Kahn Fennell. As a small business you have something the big guys can never have. Total real-ness. You understand your brand, your industry, and your customers. You know more about selling your product or service than anyone else. And this kind of domain expertise translates incredibly well on social media. According to a recent study by Blue, 50 percent of small [&hellip... Read More
Gini Dietrich

Entrepreneurial Lessons Even if You’re Not Starting a Business

By: Gini Dietrich | August 28, 2012 | 
55
A couple of weeks ago, PR Daily asked me to share my employee to entrepreneur story. I thought you’d enjoy it as well. For the first 13 years of my career, I worked in food and agriculture communications. From the farm to the fork is how we positioned ourselves in new business meetings, and I had the distinct pleasure of working with celebrity chefs, major brands, [&hellip... Read More
Guest

Five Things Bacon Can Teach Us About Content Marketing

By: Guest | August 27, 2012 | 
26
Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better. For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. Necessary? No. Useful and entertaining? Absolutely. This cultural phenomenon didn’t take shape overnight and there are hidden secrets to [&hellip... Read More