Guest

Media Relations Without the News Release

By: Guest | January 12, 2012 | 
16
Today’s guest is written by Keredy Andrews. When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. Hours have been wasted with no results to show your client, meaning you have to keep pushing when other work is piling [&hellip... Read More
Gini Dietrich

FBQOTW: Angels, the Super Bowl, and LaToya Jackson

By: Gini Dietrich | January 12, 2012 | 
87
It’s Facebook question of the week time (clap, clap, clap)! This week, we had a plethora of questions, but only one of them was coherent (Jennifer MacDonald). So I thought it would be fun to address Jen’s question later (in a serious video) and address all of the goofy ones at once today. Yes, we talk Super Bowl commercials, angels, LaToya Jackson, my new favorite shirt [&hellip... Read More
Arment Dietrich

Laser Focus to Improve Customer Experience

By: Arment Dietrich | January 11, 2012 | 
48
Today’s guest post is written by Lisa Gerber. I had an interesting conversation at a holiday cocktail party with the COO of a ski resort. He was sharing with me a complaint he had received about the quality of grooming on the cross-country trails. It was bothering him and he was trying to decide how to respond. The problem, he explained, is people have high expectations [&hellip... Read More
Gini Dietrich

FedEx Customer Video Turned Good PR

By: Gini Dietrich | January 11, 2012 | 
104
Let’s talk about a good response to a customer service, turned social media, crisis, shall we? During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. The scary thing is it’s actually in a computer monitor box, not a FedEx box, so he knew it was fragile. He didn’t try to [&hellip... Read More
Guest

SEO Relevancy: Assessing the Value of Schema

By: Guest | January 10, 2012 | 
33
Today’s guest post is written by John Trader. The race to the top of search result pages is getting more fierce as search engines drive more and more traffic and revenue to businesses. Last June, Google, Yahoo, and Bing announced a new initiative called Schema.org  to create and support a common vocabulary for structured data markup on web pages. The goal was to allow webmasters and [&hellip... Read More
Gini Dietrich

Boners BBQ, Papa John’s Need Crisis Coaching

By: Gini Dietrich | January 10, 2012 | 
222
Last night I’m finally settling down after a very long day and I receive a Facebook message from Patrick Reyes (whom I’m not speaking to until after the Super Bowl) and a text message from Justin Brackett. They both have sent me a photo that made my blood boil. You see, Boners BBQ posted a photo of a customer, who apparently didn’t leave a tip, and [&hellip... Read More
Guest

Cause Marketers: Connect to Fundamental Human Needs

By: Guest | January 9, 2012 | 
17
Today’s guest post is written by Brian F. Martin.  True story: Fifteen years ago, I invested $5,000 in both my niece and nephew’s college funds. I was always taught if you put away a little money, when you come back years later it will have grown exponentially due to compound interest. I recently had dinner with my niece and nephew and presented their checks from this [&hellip... Read More
Gini Dietrich

Three Ways to Use Pinterest for Business

By: Gini Dietrich | January 9, 2012 | 
220
I’m not going to lie. I’m obsessed with Pinterest. I blame my sister. She’s an enabler. Since its launch, I’ve been a big proponent of it. It’s, in a sense, an online scrapbook. You find images and videos you like and “pin” them to your online boards. For instance, I have “must make,” “winter training,” “books worth reading,” “gift ideas,” and more that feed my creativity. [&hellip... Read More
Gini Dietrich

Gin and Topics: Women Are a Mystery, SOPA, and Brain Picking

By: Gini Dietrich | January 6, 2012 | 
42
Ahhhhh. The first Gin and Topics of the year. What shall we discuss today? There are lots of interesting things going on right now. We have SOPA, Best Buy crumbling before our very eyes, the Ocean Marketing debacle, and everyone talking about the three words they’re using to guide 2012 (mine are focus, delegate, and vision). Man! That makes it a really long week, doesn’t it? [&hellip... Read More