Gini Dietrich

Etch A Sketch Hits PR Mecca With Romney Gaffe

By: Gini Dietrich | April 3, 2012 | 
83
Do you remember your first Etch A Sketch? How many of you still have one? I’ll bet those of you with kids have one in your house. The company is 104 years old and hasn’t had a new PR campaign in decades. Until now. Enter a really stupid comment made by a Romney senior aide, who said, for the general election, the candidate could hit the reset [&hellip... Read More
Guest

Good Content vs. Bad Content

By: Guest | April 2, 2012 | 
54
Today’s guest post is written by Jayme Thomason. I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. I understand his intentions, and that he probably wasn’t condoning crap content. But what all those new, eager marketers in [&hellip... Read More
Gini Dietrich

Five Things to Watch Out for as Facebook Goes Public

By: Gini Dietrich | April 2, 2012 | 
50
Because I had a lot of time to read last week (what with not sleeping and all), I got caught up on this month’s Fast Company. The cover story is called “American Idol,” and it’s about Mark Zuckerberg and the pending IPO for Facebook. Because of their IPO quiet period, Facebook did not comment. Rather the writers combined five years of interviews to put together 12 page [&hellip... Read More
Gini Dietrich

Gin and Topics: A Blind Dog and a Phone Talking Elephant

By: Gini Dietrich | March 30, 2012 | 
41
Holy. Cow. What a week! You know how I say I’m an introvert and all of you exclaim, “No way!”? Well, today is very apparent I am introvert. I haven’t had more than three hours of sleep since Sunday night. I spoke yesterday morning, attended the conference, had dinner with my fellow speakers and the conference sponsors, and then I thought for sure I’d hit the [&hellip... Read More
Guest

The Realities of Successful Entrepreneurs

By: Guest | March 29, 2012 | 
44
Today’s guest post is written by Mark Harai. I often read articles about the bliss, excitement, and glory of being an entrepreneur. Don’t get me wrong, these are certainly part of the overall journey, but typically just the icing on the cake. Everything in between the start of the climb to the icing at the top define you as a person and shape your entrepreneurial career. [&hellip... Read More
Gini Dietrich

Seven Principles to Building an Online Reputation

By: Gini Dietrich | March 29, 2012 | 
100
Today I’m speaking at re:think in Oslo, Norway (more on the city later). The conference organizer, Arnt Eriksen, asked me to consider speaking on something that is near and dear to my heart, but a topic I hadn’t yet created a presentation around. The topic? Principles of Building an Online Reputation. So I thought I’d do something a little bit different today and share with you [&hellip... Read More
Arment Dietrich

Five Steps to a Social Listening Program

By: Arment Dietrich | March 28, 2012 | 
48
Today’s guest post is written by Lisa Gerber. I guess I shouldn’t be surprised anymore. Maybe I’m just sad now: At how many organizations are missing opportunities to be involved in the conversation. How many times a day do you come across a scathing review; one that influences your decision not to buy? And would that decision be influenced the other way if the organization had [&hellip... Read More
Gini Dietrich

Facebook Speaks Out Against Employers Asking for Passwords

By: Gini Dietrich | March 28, 2012 | 
116
I’m having a really hard time understanding some employers today. As I travel the country and spend time with business leaders, it’s very disturbing to me how many have firewalls installed that prevent their employees from using the social networks during business hours. As if they aren’t just using their phones to get online during the day. Some business leaders go so far as to take [&hellip... Read More
Guest

Big Data: Five Essential Skills for Public Relations to Master

By: Guest | March 27, 2012 | 
54
Today’s guest post is written by Kami Huyse.  Let’s face it, most people who go into public relations do it because our skill sets run in a certain direction. We are great writers, we love strategy, we think broadly about issues, we are connectors, and we “love people” (that is a little PR joke). But math and analytics? Most of us would say, “Not really.” However, [&hellip... Read More