Guest

How to Create Authentic, Fact-Based, Hype-Free PR

By: Guest | June 5, 2012 | 
4
Today’s guest post is written by Tom Gable. Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. (But now they [&hellip... Read More
Gini Dietrich

Breaking Down the Silos: Lonely vs. Functional

By: Gini Dietrich | June 5, 2012 | 
50
A few weeks ago, a friend told me a great story. She said there was a new business prospect for the accounting firm where she worked. One of the partners took this prospect to lunch on Tuesday. The very next day, the prospect went to lunch with a second partner. And, on Friday, while the prospect was at lunch with the third partner, he said, “I [&hellip... Read More
Guest

My Son, the Social Network

By: Guest | June 4, 2012 | 
18
Today’s guest post is written by Janet Tyler. The new kids on the block are a royal PITA — but they’re our future. We have to know where they’re going, keep ‘em out of trouble, and maybe see if we can get them to do a little work for us around the neighborhood. These kids—they go by the snooty name, “social media”— aren’t even teenagers yet—Little Twitter [&hellip... Read More
Gini Dietrich

Four Things Customers Want When Making a Purchase Decision

By: Gini Dietrich | June 4, 2012 | 
61
Most of us know the marketing mantra KISS – Keep It Simple, Stupid. But how many of us actually practice it? There are so many tools available on the web today that many of us have a hard time not reacting to the shiny, new penny syndrome (squirrel!). Take a look at the image over there on the left. These are all of the social media [&hellip... Read More
Gini Dietrich

Gin and Topics: Truth is Stranger than Fiction

By: Gini Dietrich | June 1, 2012 | 
40
This morning I posted a picture of the temperature on Facebook. It’s 48 freaking degrees in Chicago. On June 1. It was in the mid-90s this past weekend. Heck, I have a great start to my really unattractive cycling tan already. And now it’s too cold and rainy to ride outside. If everyone in this city gets sick, you’ll know why. I hope the weather is [&hellip... Read More
Guest

Government, the Dinosaur, and Finding the Fish

By: Guest | May 31, 2012 | 
28
Today’s guest post is written by Ken Mueller. Quick, go get your daily newspaper (you subscribe, right?). Now flip to the back section…the classifieds, and look for the part labeled something along the lines of “legal notices.” I’ll wait. Ok, now you should see a lot of legal mumbo jumbo in small print about your local city or township having a public meeting to discuss budgetary [&hellip... Read More
Gini Dietrich

Social Media and Its Effect On Suicide

By: Gini Dietrich | May 31, 2012 | 
82
Last year, friend and colleague Trey Pennington took his own life on the grounds of the church where he and his family attended for many years. When the news spread, first on Mashable and then through the more traditional channels, people on Twitter and Facebook were astounded. Though many didn’t know him in real life, they felt like they’d built a strong relationship with him on [&hellip... Read More
Guest

Don’t Believe Everything You Read About Social Media

By: Guest | May 30, 2012 | 
20
Today’s guest post is written by Jim Dougherty. When I was a young Lieutenant in the Army there was a crusty Sergeant who enjoyed making my life difficult by telling me why I couldn’t do things. He would always preface his thwarts with the phrase “by regulation.” One day my boss asked me about a project I was working on and I informed him that “by regulation” [&hellip... Read More
Gini Dietrich

Self-Publishing vs. Publisher: Why You Should Do Both

By: Gini Dietrich | May 30, 2012 | 
50
Last night, Mark Schaefer was in town and we held a little TweetUp with 70 of his closest friends. He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. I said people think the writing the book part is hard, but it’s really the [&hellip... Read More