Gini Dietrich

Agencies Must Evolve or Die

By: Gini Dietrich | December 10, 2013 | 
Tweet142 Buffer Share62 Share44 +192 Pin2Shares 342By Gini Dietrich A new study conducted by the CMO Network on Forbes asks nearly 2,000 chief marketers a bunch of questions, including the best ad agency of the year, how important is integrated marketing communication, and how they feel about measurement, the agency model, the pitch, and more. The chief marketers mostly commented on the relationships they have with the [&hellip... Read More
Katie Burke

Front Page Snooze: Creative News Releases Spice Up Boring

By: Katie Burke | December 9, 2013 | 
Tweet52 Buffer Share7 Share13 +14 PinShares 76by Katie Burke We’ve all been there. Your company has big news to announce, and you want to share it with the world. The news is significant for your business, but it’s not likely to make front page news on its own. You could beg and plead with a reporter who has covered you before or write a traditional news [&hellip... Read More
Gini Dietrich

The PR Firm Debate: Should Startups Hire One or Not?

By: Gini Dietrich | December 9, 2013 | 
Tweet90 Buffer Share64 Share17 +116 Pin2Shares 189By Gini Dietrich Dear Mark Cuban, I respect the heck out of you. I normally agree with most things you say and do. But this time? This time, you’re wrong. Much love, Gini Never Hire a PR Firm He recently wrote, “Mark Cuban’s 12 Rules for Startups” for Entrepreneur, and I agree with nearly everything he said. Things such as, “Keep [&hellip... Read More
Lindsay Bell

The Three Things, Edition 58

By: Lindsay Bell | December 8, 2013 | 
Tweet25 Buffer Share8 Share7 +1 PinShares 40Welcome to the 58th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (, and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be [&hellip... Read More
Gini Dietrich

Gin and Topics: Holiday Songs and Dogs in Boots

By: Gini Dietrich | December 6, 2013 | 
Tweet37 Buffer Share29 Share11 +114 Pin2Shares 93By Gini Dietrich Well, Thanksgiving came and went in about .03 seconds and now we have just a little more than two weeks until Christmas. My sister-in-law was giving me a hard time yesterday because I haven’t started shopping yet. She said, “This is so unlike you!” Yes, it is. But days are going by so quickly! I must be [&hellip... Read More
Liz Reusswig

An Emotional Case for Emoticons

By: Liz Reusswig | December 5, 2013 | 
Tweet47 Buffer Share31 Share12 +14 Pin3Shares 97 By Liz Reusswig My friend Rebecca Todd recently wrote that emoticons don’t mesh with her learning style. In her post, Learning Styles: What Emoticons Can Teach Us, she made a compelling case that emoticons may be confusing and incongruous additions for those who don’t respond to visual learning. I seriously laughed out loud…not at the content of her post, [&hellip... Read More
Gini Dietrich

Journalistic Ethics: What Every PR Pro Needs to Know

By: Gini Dietrich | December 5, 2013 | 
Tweet133 Buffer Share61 Share42 +112 Pin5Shares 253By Gini Dietrich A couple of weeks ago, we received a phone call from the editor of one of our client’s biggest trade publications. She wanted to write a feature cover story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of [&hellip... Read More
Alexa Garthwaite

Get More Done With Effective Meeting Planning

By: Alexa Garthwaite | December 4, 2013 | 
Tweet54 Buffer Share12 Share18 +19 Pin3Shares 96 By Alexa Garthwaite Meetings are an unavoidable part of business. Every company, from the smallest start-up to the largest corporate giant, has to hold them. Sometimes, these are productive – participants come up with new ideas, make bold decisions, and leave with a sense of accomplishment and achievement. However, all too often, meetings drag on unnecessarily with uninspired discussion [&hellip... Read More
Lindsay Bell

Truth, Lies, and Facebook Memes

By: Lindsay Bell | December 4, 2013 | 
Tweet62 Buffer Share121 Share11 +110 Pin6Shares 210By Lindsay Bell So, as I sat down to write this post, I had lots of ideas going through my mind. And I’m not going to lie, most of them were negative. You see, in the past few months I’ve encountered some truly despicable behavior in the digital space. No sugar-coating it. I’ve heard people bad-mouthing others. Experienced constant negativity [&hellip... Read More