Dear Chobani: I Love You

By: Guest | February 14, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 141Today’s guest post is by Howie Goldfarb. I am sitting here typing this Valentine’s Day-related blog post Lindsay Bell asked me to deliver, while eating a banana Chobani, which is a brand new flavor. I’m eating my banana Chobani with my really sweet chic designed 21st century Chobani yogurt spoon (see below). How did I get such a sweet set up? [&hellip... Read More
Gini Dietrich

The Lies and Truths of Google Analytics

By: Gini Dietrich | February 14, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 268If you’re a regular reader of Spin Sucks (or one of the crazies in the community), you already know about my HUGE crush on Andy Crestodina. I love everything about him. He’s smart, he’s funny, he wears red socks every day, and he’s so passionate about content marketing, he is constantly finding new ways to write so it’s compelling [&hellip... Read More

Community Managers: Advice From the Trenches

By: Guest | February 13, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 122Today’s guest post is by Yvette Pistorio. It’s a mystery to many people what a community manager does. Thank goodness for Jeremiah Owyanng, who created a holiday for us…Community Manager Appreciation Day. It’s the fourth Monday, every January, and it was created to, “Recognize and celebrate the efforts community managers around the world to improve customer experiences.” It can be [&hellip... Read More
Gini Dietrich

The OXO/Quirky Debate: What OXO Did Really Well

By: Gini Dietrich | February 13, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 182We talk a lot about the things organizations do wrong and what they could have done differently to avoid backlash or a PR crisis. It’s all in the spirit of learning from other’s mistakes (although, admittedly, I do love a good train wreck as much as anyone else). What we don’t talk about a lot are the organizations that [&hellip... Read More

Kill Influence Scores; Improve Influence Marketing

By: Guest | February 12, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 211Today’s guest post is by Sam Fiorella. Last year will certainly be remembered by many marketers as the year social scoring was “called out.” Blog posts, articles, and conference presentations about social influence scoring platforms such as Klout, Kred, and PeerIndex were fodder for heated debate, criticisms, and rants. Aside from the common “influence cannot be measured by a [&hellip... Read More
Gini Dietrich

Three Things You Can Learn about Social Media from HMV

By: Gini Dietrich | February 12, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 213By now you’ve probably heard the story of the HMV employee gone rogue as a group of them were let go at once. “We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring,” read the initial message from @HMVtweets, which has more than 70,000 Twitter followers. This happened while 60 employees at the 91-year-old company were laid off during a round [&hellip... Read More

PR Pros: Freshen Your Thinking to Retain Your Best Clients

By: Guest | February 11, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 138Today’s guest post is by Victoria Harris. Many PR consultancies spend a significant amount of their time and resources on proactively searching for new business and developing proposals. Some larger agencies will have teams who spend all of their time on this area. However, with increased competiveness due to the challenging economic climate, agencies would be short-sighted to focus [&hellip... Read More
Gini Dietrich

I Hate PR People: The Rules of Pitching Bloggers and Media

By: Gini Dietrich | February 11, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 682I hate PR people. I can say that because I am one, but also because those of you who do blogger and media relations disappoint me. Greatly. It’s rare these days for me to go out with friends without hearing a story of how a PR person didn’t do their research or prepare their client for an interview before [&hellip... Read More
Gini Dietrich

The Three Things, Edition 19

By: Gini Dietrich | February 10, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 72Welcome to 19th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can [&hellip... Read More