Gini Dietrich

Get Your Summer Reading On While You Still Can

By: Gini Dietrich | August 1, 2012 | 
72
Summer is coming to an end. Some even go back to school in two weeks! But August also represents the biggest vacation month of the year, which means some of you still have some time to catch up on this year’s reading. So we’ve put together a list of books you should read this summer, if only to get you ready for the kicking butt the [&hellip... Read More
Guest

Kintsugi, Innovation, and Organizational Democracy

By: Guest | July 31, 2012 | 
23
Today’s guest post is written by Jason Konopinski.  Kintsugi (“gold joinery”) is a traditional Japanese restoration technique used in the repair of cracked and broken ceramicware. First developed at some point in the 15th century, the technique uses a lacquer resin to reattach cracked and broken ceramic ware; the resulting veins are then coated with silver or gold powder. The subtlety of the aesthetic philosophy focuses [&hellip... Read More
Gini Dietrich

Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage

By: Gini Dietrich | July 31, 2012 | 
130
Have you ever heard of censorship? According to Dictionary.com, censor means, “An official who examines books, plays, news reports, motion pictures, radio and television programs, letters, cablegrams, etc., for the purpose of suppressing parts deemed objectionable on moral, political, military or othergrounds.” And now the “etc.” has extended to Twitter. A critic of NBC and it’s coverage of the Olympics has had his Twitter account suspended…with [&hellip... Read More
Guest

Defining the True Elements of Brand

By: Guest | July 30, 2012 | 
19
Today’s guest post is written by Brad Breininger. A quick search for “buy logo” on the Internet will deliver a wide range of purveyors with prices such as $29, $38, and $59 – even some “starting at $5.” Does anyone really believe that a $5 logo is the right solution for any business? Where do $5 logos even fit in the world of branding? Startups and growing [&hellip... Read More
Gini Dietrich

Changing the World for Women…One Organization at a Time

By: Gini Dietrich | July 30, 2012 | 
47
A couple of weeks ago, we learned about Marissa Mayer joining Yahoo! and the conversation in the media began to circle not around her qualifications, but the fact that she’s a pregnant woman. In the comments of the blog post I wrote about it, Marianne Griebler suggested we talk about what we can do to “combat this offensive nonsense, mentor young people, support each other, and dream together [&hellip... Read More
Gini Dietrich

Gin and Topics: Celebrities Making Fun of Themselves

By: Gini Dietrich | July 27, 2012 | 
18
It’s time for the Olympics! It’s time for the Olympics! It’s time for the Olympics! I can’t wait! I have a brother who is 12 and he’s coming to visit (from Portland) this weekend. We can’t wait to watch the Opening Ceremonies together. First, I’m headed home from Canada and can’t wait to use my Global Entry for the first time going into the U.S. No [&hellip... Read More
Guest

Five Ways to Improve Your Local SEO

By: Guest | July 26, 2012 | 
22
This week our guest posts focus on the latest trends in SEO. Today: Local search by Monia Raymond.  Every day, more companies learn a bit more about SEO,and every day, competition for  website traffic increases. For small businesses dependent on location, local SEO has become one of the most important search tactics, especially after the recent Panda update. Gini Dietrich wrote about the benefits of Google+ just yesterday [&hellip... Read More
Gini Dietrich

The Chick-fil-A PR Crisis

By: Gini Dietrich | July 26, 2012 | 
221
I’ve been in Canada all week, in meetings with clients, sitting in new business meetings with our Thornley Fallis colleagues, and speaking at Third Tuesday (and at SocialMix today). So I haven’t been able to keep up on the news as much as I typically do. So when the Chick-fil-A fiasco hit my inbox earlier this week, I made a mental note to make sure I [&hellip... Read More
Arment Dietrich

Declare Your Content Mission

By: Arment Dietrich | July 25, 2012 | 
7
Today’s guest post is written by Lisa Gerber. Despite the fact we all might get writer’s block from time- to-time, there is no shortage of ideas, or places for inspiration for content topics. But let me ask you this: Do you have a mission for the content you provide? There are plenty of businesses out there for which finding your mission might seem straightforward. A winery [&hellip... Read More