Brendon Shank

Attribution Modeling: The Hot Knife Through Big Data

By: Brendon Shank | February 13, 2017 | 
What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more
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Laura Petrolino

Why Tough Love is Necessary for Successful Client Service

By: Laura Petrolino | February 13, 2017 | 
Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully
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Laura Petrolino

Gin and Topics: Happy, Happy, Happy Gini Dietrich Day!!!!

By: Laura Petrolino | February 10, 2017 | 
It's Gini Dietrich's birthday!! Woohoo!! Come help us celebrate on this week's Gin and Topics (temporarily renamed Petro Colada) with Disney Princesses, barn dancing, arguing dogs, and much more
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Gini Dietrich

The Big Question: What is the Worst PR Advice You’ve Ever Received?

By: Gini Dietrich | February 10, 2017 | 
Free advice. We all so love to give it. Especially when it’s about something we don’t really know a heck of a lot about, but find interesting. What is the worst PR Advice you've received in your career
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Rachel Davidson

Align Sales and Marketing through Effective Sales Enablement

By: Rachel Davidson | February 9, 2017 | 
We all know sales and marketing teams don’t always play together nicely. But if you want to meet your content marketing goals, you need to bridge the gap in content strategy and execution. Rachel Davidson shows you how to do that
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Laura Petrolino

Ask These 15 Questions to Improve Your Buyer’s Journey

By: Laura Petrolino | February 9, 2017 | 
Laura Petrolino provides 15 questions that will help you improve your buyer's journey and turn more prospects into loyal customers.
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Michelle Baker

Five Painful Solopreneur Business Pitfalls and How to Avoid Them

By: Michelle Baker | February 8, 2017 | 
Launching a business as a solopreneur is certainly not easy. In your excitement to hit the ground running with your business idea, you tend to overlook common issues which may affect your business before it can reach the height of success. Michelle Baker shares five of the most common challenges
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Gini Dietrich

Build Your PR Content Strategy with This Targeted Toolbox

By: Gini Dietrich | February 8, 2017 | 
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article
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Erika Heald

People Love Your Brand, So Why Are Your Testimonials Terrible?

By: Erika Heald | February 7, 2017 | 
Your brand gets lots of customer love on social, but your solicited customer testimonials are terrible. Why aren’t your PR and marketing teams capturing that same enthusiasm and love for your brand when they sit down with your customers? Erika Heald gets to the root of the problem
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Gini Dietrich

Three Ways to Pitch Journalists—and Get Results

By: Gini Dietrich | February 7, 2017 | 
There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips
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