Clay Morgan

Bad Reviews: A Crisis or a Blessing?

By: Clay Morgan | August 19, 2014 | 
23
Bad reviews are a reality that most businesses will face at some point. But sometimes, bad reviews are actually a blessing in disguise for many reasons... Read More
Gini Dietrich

Newsjacking Gone Wrong: Four Simple Rules to Heed

By: Gini Dietrich | August 19, 2014 | 
78
When the news of Robin Williams hit the masses, PR pros rushed to pitch what their client could offer. But some of what we saw is newsjacking at its worst... Read More
Howie Goldfarb

How the Zutano Blogger Outreach Program Hit Huge Audiences

By: Howie Goldfarb | August 18, 2014 | 
36
Blogger outreach can be a very powerful marketing tool if done right. And Zutano show us how to increase awareness and sales through blogger relations... Read More
Gini Dietrich

PR Agency: Boutiques vs. Large

By: Gini Dietrich | August 18, 2014 | 
65
There are pros and cons to working with a large PR agency and a boutique. Here is the beginning of such a list to help you decide which is best for you... Read More
Gini Dietrich

Gin and Topics: A Recorded Conversation Between Sisters

By: Gini Dietrich | August 15, 2014 | 
10
In this week's Gin and Topics, we have a recorded conversation between sisters that is then acted out by one of their sons, the Manning brothers, and more... Read More
Gini Dietrich

The Spin Sucks Inquisition: Marcus Sheridan

By: Gini Dietrich | August 15, 2014 | 
47
Marcus Sheridan—aka The Sales Lion—sits on the Spin Sucks Inquisition hot seat. Though you may feel like you already know him, you'll learn something new... Read More
Martin Waxman

Crisis Simulation: The Next Best Thing to Being There

By: Martin Waxman | August 14, 2014 | 
27
When it comes to an online issue or crisis, the question is not an if, but a when. Practicing a crisis simulation every few months can be your savior... Read More
Gini Dietrich

21 Must Haves in Your Social Media Policy

By: Gini Dietrich | August 14, 2014 | 
38
Many organizations still do not have a social media policy. It doesn't need to be a long and drawn-out legal affair. Here are 21 things it should include... Read More
Jessica Lawlor

Three Simple Ways to Take PR 101 Tips to the Next Level

By: Jessica Lawlor | August 13, 2014 | 
25
Are you frustrated by hearing the same old PR 101 tips at every event and conference? Here are three ways to kick those up a notch to impress the media... Read More
Eleanor Pierce

Are You a Certified Social Media Professional?

By: Eleanor Pierce | August 13, 2014 | 
40
What does a social media professional need to succeed? It's not a certificate. It's writing and communications skills combined with a good deal of practice... Read More