Mark Borum

The Virtual Arena: Why Brands Should Embrace VR Technology

By: Mark Borum | December 14, 2016 | 
4
At a time when hundreds of millions of consumers use ad-blocking tech and 90 percent of consumers skip pre-roll video ads, it never hurts to ensure some undivided attention. VR technology offers total immersion into your story; it’s the sort of coverage you simply can’t buy through traditional means nowadays. Mark Borum provides the secret to incorporating a VR experience into your brand identity
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Gini Dietrich

Seven Professional Development Opportunities to Jumpstart 2017

By: Gini Dietrich | December 14, 2016 | 
31
On the seventh day of Christmas, Spin Sucks gave to you seven professional development opportunities that will help you flourish in 2017. Gini Dietrich includes the newly launched Spin Sucks 30-Day Communications Challenge, online courses, business books, conferences, and more
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Jonathan Gray

The Four Most Important Things B2B Marketing Must Share with Sales

By: Jonathan Gray | December 13, 2016 | 
3
We're used to sales and marketing not "speaking" to each other. We're used to these two departments working independently, without one knowing what the other does. What if we change that? What would happen if sales and marketing work closely together? Jonathan Gray has four things to make sure the magic happens
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Gini Dietrich

The Six PR Conferences to Attend in 2017

By: Gini Dietrich | December 13, 2016 | 
30
The role of the communicator continues to evolve. Today it includes everything from content marketing and media relations to social media advertising and email marketing. To that end, Gini Dietrich has six must-attend PR conferences to continue your professional development
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Anna Lebedeva

PESO Model: Implement and Measure the Four Media Types

By: Anna Lebedeva | December 12, 2016 | 
3
When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media types, also known as the PESO model
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Laura Petrolino

Five Business Books to Read for a Successful 2017

By: Laura Petrolino | December 12, 2016 | 
17
These five business books Laura Petrolino recommends will give you the tools to have a happier, and more profitable 2017.
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Gini Dietrich

Gin and Topics: A Video that Will Shock Your Core

By: Gini Dietrich | December 9, 2016 | 
2
On this week's Gin and Topics, we have a couple of holiday videos, a precocious toddler, and one video that will completely shock your core. Gini Dietrich will cheer you up, make you sad, and cheer you up again
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Chris Turner

Five Reasons You’ll Fail at Marketing to Millennials

By: Chris Turner | December 8, 2016 | 
7
Are Millennials your target audience? It's the latest buzz word and everyone wants to figure out their Millennial marketing plan. But it may not work. Chris Turner says there are five reasons you will fail marketing to Millennials.
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Gini Dietrich

Four Online Courses Every Communicator Should Take

By: Gini Dietrich | December 8, 2016 | 
13
On the fourth day of Christmas, Spin Sucks gives to you...the four online courses every communicator should take to prove PR is an investment, not an expense. Gini Dietrich details each to fill your brain
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