Hamish McCollester

Three Ways Brands Can Be More Authentic in the Age of Misinformation

By: Hamish McCollester | September 7, 2017 | 
These days it's all about authenticity. The more authentic a brand is on social media, the more likely its audience is to connect and follow the brand. How can a brand be authentic in this age of fake news and misinformation? Hamish McCollester shares three ways
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Corina Manea

Why Multitasking is Bad for You

By: Corina Manea | September 7, 2017 | 
Multitasking has been a badge of honor for many years in Corporate America. But recent studies show how bad multitasking is for your brain. Read on for more
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David J.P. Fisher

The Misguided Approach to Networking that is Killing Your Career

By: David J.P. Fisher | September 6, 2017 | 
Cultivating real relationships can drive career growth and success. Moreover, David J.P. Fisher says how you define networking, defines your success. Here is why
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Gini Dietrich

How to Recognize and Avoid Burnout to Better Enjoy Your Life

By: Gini Dietrich | September 6, 2017 | 
As it turns out, burnout is not something a vacation can fix—it's a chronic disease. Here is how to recognize and avoid it so you can better enjoy your life
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Colleen Martell

Why a Tech PR Job Makes Sense

By: Colleen Martell | September 5, 2017 | 
Tech companies need communications experts to explain their technology in ways potential customers, investors, and people can read and understand. Whether you're transitioning to a new career in PR or just graduated, working in tech PR gives you many opportunities.
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Laura Petrolino

Drain Your Bucket: How to Cope with Work-Related Stress

By: Laura Petrolino | September 5, 2017 | 
Work-related stress is a necessary part of any PR pros career. Learning how to understand and manage it is crucial for your success. Laura Petrolino has tips that will help
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Bob LeDrew

Gin and Topics: Fast Cars, Loud Music, and a Gear Head Idol

By: Bob LeDrew | September 1, 2017 | 
Bob LeDrew guest posts for this week's Gin and Topics and brings us a Queen musical tribute, some GOT star hilarity, and some eye candy for gear heads
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Mike Connell

The Big Question: The Struggle(s) with Keyword Research

By: Mike Connell | September 1, 2017 | 
Keyword research is a marketer's constant struggle. How do you find the right keyword to rank for? Should it be long tail or short tail? In this week's Big Question the experts answer: "What is your number one struggle when finding keywords to rank for?"
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Olivia Ryan

The Most Common Mistakes Beginner Bloggers Make and How to Avoid Them

By: Olivia Ryan | August 31, 2017 | 
Blogging has become the most valuable resource in brands' content strategy. While blogs have the potential to create success, there are a few common blogging mistakes made by first-time bloggers
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Corina Manea

Building Community Starts with You

By: Corina Manea | August 31, 2017 | 
Building a community around your brand it may be simple, but definitely not easy. Corina Manea says building community starts with you. She has four ways to get you started
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