Gini Dietrich

Gin and Topics: A Special Super Bowl Edition

By: Gini Dietrich | February 9, 2018 | 
It's a special Super Bowl edition of Gin and Topics, featuring the favorites of the Spin Sucks community. If you missed one or all—they're here for you now!

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Mike Connell

The Big Question: What Are Your Most Valuable PR and Marketing Skills?

By: Mike Connell | February 9, 2018 | 
There are prototypical skills attributed to PR pros, but Mike Connell wants to know what makes you really good at it. What are your most valuable PR and marketing skills

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Richard Jenkins

Put an End to Boring Content by Using Emotional Storytelling

By: Richard Jenkins | February 8, 2018 | 
We're all advised to use emotional storytelling in our content, but how many truly know how to do that? Richard Jenkins provides concrete examples and tips

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Gini Dietrich

Are You Overservicing Clients? Here Are Four Ways to Break the Habit

By: Gini Dietrich | February 8, 2018 | 
Overservicing clients is hard not to do, but it's destructive both to the business and to the client. Here are 4 ways to break the habit

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Lesley Vos

Tips for Finding Government Writing Jobs in the U.S.

By: Lesley Vos | February 7, 2018 | 
Government agencies are downsizing and now outsource all types of work. Take this opportunity and use these tips to apply for government writing jobs

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Gini Dietrich

Five Valuable Lessons from the Crock-Pot Crisis

By: Gini Dietrich | February 7, 2018 | 
The Crock-Pot crisis is a great lesson in how to do communications well. They led with empathy, presented the facts, and got advocates on board.

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Corina Manea

Social Media is About Engagement, Not Scheduling

By: Corina Manea | February 6, 2018 | 
Social media is about engagement, not scheduling. Corina Manea looks at how to build a loyal community around your brand's message and keep it engaged. Hint: it starts with your communications strategy

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Gini Dietrich

Transition from Being a High-Achiever to a High-Performer

By: Gini Dietrich | February 6, 2018 | 
An exploration of a high-achiever versus a high-performer, tips for recognizing the differences, and steps for changing your behavior at work

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Alison Hill

Tips for Using Newsjacking During the Showbiz Awards Season

By: Alison Hill | February 5, 2018 | 
Your brand can use newsjacking in a meaningful way during the showbiz awards season. Alison Hill provides several ideas that work across business and audience

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Laura Petrolino

How to Find Your Organization’s Stories and Create the Perfect Media Pitch

By: Laura Petrolino | February 5, 2018 | 
Do you struggle to find interesting and compelling stories to pitch the media? Laura Petrolino give you five techniques will help you create hundreds of compelling storylines

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