Sophorn Chhay

Six Surefire Ways to Grow Your Business Using Text Marketing

By: Sophorn Chhay | October 10, 2016 | 
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Texting is not a new concept. However, many people don't seem to realize the power of text marketing. Did you know 95 percent of all text messages are read within three minutes of being delivered? What better way to make sure your message is read by your audience? Sophorn Chhay shares ways to use text marketing to grow your business
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Laura Petrolino

The Benefits of Mindfulness for Communications Pros

By: Laura Petrolino | October 10, 2016 | 
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You might have heard about the benefits of mindfulness, but don't necessarily know why it matters to you or how to make it a part of your life and career. Laura Petrolino explains the why and how of mindfulness for communications pros.
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Gini Dietrich

Gin and Topics: Making Humans and Puppies in Casts

By: Gini Dietrich | October 7, 2016 | 
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On this week's Gin and Topics, we have Ashton Kutcher talking with Jimmy Fallon about making humans, a very cute puppy in a cast...with a little surprise. Gini Dietrich has collected those and more for your weekend entertainment.
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Dana Kaye

What’s YOUR Personal Brand? How (and Why) You Should Create One

By: Dana Kaye | October 6, 2016 | 
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We’re the experts on developing brands for clients, but we often forget to do it for ourselves. Here is Dana Kaye on the importance of a personal brand. She issues a challenge to create your tagline and brand summary right this second. Can you do it
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Gini Dietrich

Duplicate Content: The Myths, the Facts, and the Truth in Between

By: Gini Dietrich | October 6, 2016 | 
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There is a lot of angst about duplicate content and what it means for communications pros, particularly as we pitch contributed content or work to have media outlets syndicate our work. Gini Dietrich outlines the myths, the facts, and the truth in between to settle your worried brains.
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Ryan Ferguson

Three Content Approaches that Dominate SEO

By: Ryan Ferguson | October 5, 2016 | 
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How do you create content that thrives in search engines? Ryan Ferguson shares three tips to create content that stands out, generates results, and increases you search results.
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Gini Dietrich

Why You Must Make Agency Specialization a Priority

By: Gini Dietrich | October 5, 2016 | 
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The only way to compete is to have the nerve to not try to be good at everything. It's not easy, but it's why agency specialization must be a priority. You'll be paid for an expertise—because you are the best in your field—and will never have to drop your prices to get new business. Gini Dietrich has more on how and why this is important
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Robert Glazer

Four Marketing Lessons from the Success of Hamilton

By: Robert Glazer | October 4, 2016 | 
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What can marketers learn from "Hamilton," the Broadway hit musical that has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best Musical? Robert Glazer shares four lessons every marketer can take from the success of the widely popular production
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Gini Dietrich

The Close-hold Embargo: A Sneaky and Unethical Tool the FDA Uses

By: Gini Dietrich | October 4, 2016 | 
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It has recently been revealed that the FDA is using a sneaky and unethical tool called the close-hold embargo. It prevents journalists from actually reporting the news. Gini Dietrich has more on how this affects both journalists and communications professionals
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