Mickie Kennedy

Five Epic Twitter PR Fails

By: Mickie Kennedy | September 25, 2013 | 
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Tweet Share Share +1 Pin EmailShares 194By Mickie Kennedy Twitter can be your best friend when things go right, but when they go wrong, boy do they go wrong. Sometimes you don’t just fail, you epically fail. While everyone makes mistakes, there are some Twitter PR fails that are worth highlighting. Here are five examples of what NOT to do on Twitter. Five Epic Twitter PR [&hellip... Read More
Yvette Pistorio

Social Media Crisis Management: Lessons Learned from British Airways

By: Yvette Pistorio | September 25, 2013 | 
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Tweet Share Share +1 Pin EmailShares 242By Yvette Pistorio As a community manager, we’re used to disgruntled customers taking to Twitter to vent their grievances about, well, pretty much anything. But this is new! A consumer turned one of these grievances into an ad! If you haven’t heard of it, I’ll recap it for you quickly: Hasan Syed’s parents flew British Airways from Chicago to Paris, [&hellip... Read More
Shanna Mallon

Visual Content: How Starbucks Uses Instagram

By: Shanna Mallon | September 24, 2013 | 
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Tweet Share Share +1 Pin EmailShares 268 By Shanna Mallon With 1.5 million followers (and counting!), Starbucks is a big brand that knows what it’s doing on Instagram. From posting pretty pictures of its products to amplifying a strong sense of its brand with relevant visual content, the company uses Instagram to reinforce its messaging and to connect with its fans. And while your company might [&hellip... Read More
Gini Dietrich

Social Media Policy: When Are Your Own Opinions Not Okay?

By: Gini Dietrich | September 24, 2013 | 
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Tweet Share Share +1 Pin EmailShares 361 By Gini Dietrich A couple of years ago, I watched a young woman tweet about how much she hated her job and her boss. Part of me wanted to message her to tell her to take that stuff off the public timeline. Clearly she didn’t know what she was doing. And then I saw her boss tweet to her, [&hellip... Read More
Martin Waxman

Publicity: Confessions of a Publicist

By: Martin Waxman | September 23, 2013 | 
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Tweet Share Share +1 Pin EmailShares 108 By Martin Waxman I started my career in PR as an entertainment publicist. That’s what it said on my business cards and I was so proud of that title. I was no Sidney Falco, but Sweet Smell of Success has always been one of my favorite movies. As a publicist, my job was getting things noticed by the mainstream [&hellip... Read More
Gini Dietrich

Content Marketing: How SEO Affects What You Write

By: Gini Dietrich | September 23, 2013 | 
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Tweet Share Share +1 Pin EmailShares 286By Gini Dietrich It’s no surprise Google continues to change its algorithms to prevent people from gaming the system. Panda, Penguin, in-depth articles, death of news releases…the constant changes are confusing and hard to keep up with even if you’re not a content farm or practice black hat search engine optimization. If you consistently produce relevant and interesting content, the [&hellip... Read More
Lindsay Bell

The Three Things, Edition 49

By: Lindsay Bell | September 22, 2013 | 
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Tweet Share Share +1 Pin EmailShares 66 By Lindsay Bell-Wheeler Welcome to the 49th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings [&hellip... Read More
Yvette Pistorio

Gin and Topics: Star Wars, Broadway Rap Songs, and End Zone Dancing

By: Yvette Pistorio | September 20, 2013 | 
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Tweet Share Share +1 Pin EmailShares 72By Yvette Pistorio Another week comes and goes…do weeks seem to be going by really, really fast or is it just me? You know what, don’t answer that! Labor Day weekend has come and gone, my tan is fading, but my favorite season is upon us! Although we did have a few 90 degree days in Chicago a few weeks [&hellip... Read More
Kate Finley

Five Tips to Get Last Minute Media Coverage

By: Kate Finley | September 19, 2013 | 
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Tweet Share Share +1 Pin EmailShares 152 By Kate Finley If you’re a PR professional and an idealist, please stand up. You’re not alone. Most of us are, and that’s part of why we are so good at what we do. We see the bright side in order to add sunshine and joy to our clients lives through reputation building, increased awareness, tangible results, and bright, [&hellip... Read More
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