Guest

Are You Marketing-Focused or Sales-Focused?

By: Guest | January 5, 2012 | 
40
Today’s guest post is written by Rich Burghgraef. If you were to sit in on one of our internal meetings at Randolph Sterling, Inc. you would more than likely hear someone on my team ask me to provide more content for our blogs, social media, and other marketing efforts. I don’t have a problem sharing my ideas and I enjoy writing. The problem is making the time [&hellip... Read More
Gini Dietrich

Talent.me and Other Apps

By: Gini Dietrich | January 5, 2012 | 
46
It’s Facebook question of the week time (clap, clap, clap)! I know you missed me, even though Molli Megasko got TONS of kudos on her video last week. Don’t worry. She’ll be back. She was forewarned this morning. This week’s question comes from Rajka Milanovic Galbraith. She asks... Read More
Arment Dietrich

Top 10 Guest Blog Posts of 2011

By: Arment Dietrich | January 4, 2012 | 
83
Today’s guest post is written by Lisa Gerber. Ladies and gentlemen, you have spoken. Your clicks have told us your favorite guest blog posts for 2011 and we have compiled the Top 10 here for your review, and, for 10 of you, for your bragging rights. We started working with guest bloggers on Spin Sucks around the middle of 2010 for a few reasons: To involve [&hellip... Read More
Gini Dietrich

PR Failures: Should We Stop Talking About Them?

By: Gini Dietrich | January 4, 2012 | 
102
Late last week, Arik Hanson had an interesting blog post about PR flameouts and asked if we’re hurting, or helping, the industry by talking about them. His point was about the Ocean Marketing debacle (and also included The Bloggess when she called out a PR professional by name) and whether or not it’s helpful to continue talking about these things. If you don’t know what happened [&hellip... Read More
Guest

Human Organizations Start By Being Open

By: Guest | January 3, 2012 | 
5
Today’s guest post is written by Maddie Grant and Jamie Notter. They will be hosting the next Spin Sucks Pro webinar on January 12 and you’ll find details below. By now it’s safe to say social media (in the context of business) has gone mainstream. Sure, there are people who still scoff, but most of us in organizations are planted pretty securely on the social media bandwagon, and now we’re [&hellip... Read More
Gini Dietrich

Welcome to the New Year!

By: Gini Dietrich | January 3, 2012 | 
152
I’m baaaaack! I hope everyone had great holidays. I did…and I’m dragging a bit this morning because of it. I was getting used to sleeping until 7:30 every morning! Because it’s the first day back for many of us, this isn’t going to be a heady blog post. I have a feeling. I think 2012 is going to be a very good year. It’s going to [&hellip... Read More
Guest

The Art of Storytelling

By: Guest | January 2, 2012 | 
156
Today’s guest post is written by Lindsay Bell. “We want a story that starts out with an earthquake and works its way up to a climax.”  – Samuel Goldwyn Traditional advertising is dead. Content marketing is the new traditional advertising. Phew. Glad *that’s* out of the way. Ok, that opening statement is an exaggeration (bet it caught your eye though), but it’s no exaggeration to say that [&hellip... Read More
Guest

2012 Marketing: Five Ways to Power It Up

By: Guest | January 2, 2012 | 
77
Today’s guest post is written by Mana Ionescu.  During the holidays I prepared two days of meals, made three grocery trips, and cooked for about 12 hours straight. In the end, we ate for 45 minutes each day, and the mashed potatoes were the most popular food item. This reminded me of the lesser-known, and rarely-discussed side of marketing. Behind the public side of marketing there [&hellip... Read More
Guest

Gin and Topics: Douchecanoes, Bears, and Dogs. Oh My!

By: Guest | December 30, 2011 | 
17
Today’s Gin and Topics are brought to you by Michael Schechter.  When the Dietrich is away, the kids will play! It appears Gini may have cracked into the New Year’s champagne a little early. So much so, she is giving me free reign over the final Gin and Topics of 2011. With great power comes great responsibility (or with great vacation comes guest posters), so hopefully I do [&hellip... Read More