Gini Dietrich

Gin and Topics: Chris Pratt Runs in Heels

By: Gini Dietrich | June 26, 2015 | 
In this week's Gin and Topics, the heroine in Jurassic World is teased about running in heels the entire movie so Chris Pratt tries it out. It's not easy being a girl!... Read More
Tess Pajaron

Make Infographics Accessible to All

By: Tess Pajaron | June 25, 2015 | 
Though infographics are hugely popular because of their visual nature, some are visually impaired. Here is how to your infographic accessible to all... Read More
Gini Dietrich

Media Relations Can Be Measured Against Real Dollars

By: Gini Dietrich | June 25, 2015 | 
Gone are the days of media impressions and advertising equivalencies. Today's media relations can—and should be—measured against real dollars. Here's how... Read More
Steve Randazzo

The Most Important Post-event Engagement Tool

By: Steve Randazzo | June 24, 2015 | 
There is a very important post-event engagement tool that many marketers forget about, but is so easy to use. Steve Randazzo provides that tool and its uses... Read More
Gini Dietrich

To Taylor Swift, Love Spin Sucks

By: Gini Dietrich | June 24, 2015 | 
Earlier this week, Taylor Swift jotted an immaculate and respectful note to Apple, on Tumblr. It is a fantastic example of how the world of PR has changed... Read More
Nancy Goldstein

Why You Should Stop Worrying About Differentiation

By: Nancy Goldstein | June 23, 2015 | 
Differentiation is typically about the stuff and not about what matters or truly makes a difference to customers. Think about what really is different... Read More
Gini Dietrich

A Bone to Pick with Jawbone UP

By: Gini Dietrich | June 23, 2015 | 
The wearable technology field is creating a generation of movers, but there still is some work to do. This is what's wrong with the Jawbone ... Read More
Robert Conrad

Office Gossip: Is it Good or Bad?

By: Robert Conrad | June 22, 2015 | 
There are some situations where office gossip can be good. Robert Conrad discusses the differences between good and harmful gossip that can build or break a culture... Read More
Eleanor Pierce

Five Things I Didn’t Realize About Working from Home

By: Eleanor Pierce | June 22, 2015 | 
You may think you can get by on email alone, but you can’t. When you work from home, you need to get face to face with the people you work with, and you also need to spend a little bit of time chatting and enjoying each other’s company. You can’t be a stranger to your co-workers. ... Read More