Unmana Datta

Eight Reasons Infographics Are Overrated

By: Unmana Datta | July 2, 2013 | 
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Tweet Share Share +1 Pin EmailShares 207 By Unmana Datta Infographics have been around for a while now, and I’m afraid they are here to stay. Afraid? Overrated? You might have gathered I’m not a fan. Here’s why infographics drive me crazy. Tweet Share Share +1 Pin EmailShares ... Read More
Gini Dietrich

The Spin Sucks Summer Reading List

By: Gini Dietrich | July 2, 2013 | 
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Tweet Share Share +1 Pin EmailShares 161 By Gini Dietrich I’m a huge fiction fan. My senior year in college, I took a women’s literary course to finish out my English degree, and I remember sitting in the stairwell of the creative writing department reading. No one would think to look for me there so I could read, uninterrupted, for hours. It was like I was [&hellip... Read More
Lee Polevoi

Customers: Brand Ambassadors or Enemies for Life?

By: Lee Polevoi | July 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 143There’s a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website. But getting them there is only part of the battle. What happens during their initial experience—or with any experience along the path toward purchasing your product or service—makes all the difference between [&hellip... Read More
Gini Dietrich

Startup PR: Tips for Getting Started

By: Gini Dietrich | July 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 238My friend John Corrigan is one of those guys who can sell anything to anyone. He’s so likable, everyone wants to be around him. He has no qualms introducing himself to a celebrity with their entourage hanging around, or to the recent immigrant who is working hard to gain her citizenship and make a living for her family. Because of [&hellip... Read More
Gini Dietrich

The Three Things, Edition 38

By: Gini Dietrich | June 30, 2013 | 
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Tweet Share Share +1 Pin EmailShares 61 Welcome to the 38th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be [&hellip... Read More
Gini Dietrich

Gin and Topics: The Baby and Pet Edition

By: Gini Dietrich | June 28, 2013 | 
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Tweet Share Share +1 Pin EmailShares 90Yay! Sunshine! That means I can get a long ride in this afternoon. Woo hoo! As we prepare in our offices for Canada Day on Monday, Independence Day on Thursday, and Yvette Pistorio’s week off, it’s kind of a crazy time. Lots to do, people to see, clients to service, projects to finish, invoices to send, and steps to take [&hellip... Read More
Ralph Dopping

The Shock of the New: Technology and Work Space Solutions

By: Ralph Dopping | June 27, 2013 | 
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Tweet Share Share +1 Pin EmailShares 120Being in close proximity to each other is how we have traditionally harnessed, and leveraged, our collective knowledge. Then along came technology. Asking if technology has changed communication is like asking if the concentration of CO2 in the atmosphere has changed the climate. We inherently know it has, but we are so immersed it’s hardly noticeable. Sure, we still meet, [&hellip... Read More
Gini Dietrich

Starting a Public Relations Firm: The Business Side of Things

By: Gini Dietrich | June 27, 2013 | 
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Tweet Share Share +1 Pin EmailShares 281I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do. But not one to do things the easy way, I figured the school of trial and error would show me the way (plus that [&hellip... Read More
Arment Dietrich

Content Marketing Strategy: What Does Relevance Really Mean?

By: Arment Dietrich | June 26, 2013 | 
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Tweet Share Share +1 Pin EmailShares 209I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant. In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing [&hellip... Read More
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