Yvette Pistorio

Facebook: Embrace Change in 2013

By: Yvette Pistorio | January 23, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 153Today’s guest post is by Yvette Pistorio. Everyday something changes on one of the many social networks. From new terms and conditions on Instagram (which went over REALLY well with people – not!), to Google + Communities and the new interface on LinkedIn, there is always something new to learn. Because Facebook is all over the headlines this week after their big announcement [&hellip... Read More
Gini Dietrich

Join Sarah Evans for a Special Livefyre Q&A Today

By: Gini Dietrich | January 23, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 150If you’re in the PR industry or do social media for a living, you’ve likely heard of Sarah Evans. You might be a subscriber of Sarah’s Faves or Commentz or perhaps you’ve seen her speak or participated in a Twitter chat with her. As far as I can recall, she was one of the first – if not the first – to [&hellip... Read More

The Wisdom of Mike Tyson: Scenario Planning in Marketing

By: Guest | January 22, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 111Today’s guest post is by James Ellis. It’s strange something said by Mike Tyson would have such legs, but his quote, “Everyone has a plan until they get punched in the face” really seems to resonate with people Marketers especially. You see marketers, who traffic in things called marketing plans, are surprisingly averse to planning for that knock-out moment [&hellip... Read More
Gini Dietrich

Manage Content, Social Media, and SEO without Duplication

By: Gini Dietrich | January 22, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 212We have an interesting client challenge. They have six different websites and, of course, want increased search rankings and content, including a blog, for each. But the audiences are the same for each. The only reason there are so many is because of different state laws that require it. Not only that, but the keywords are the same, the [&hellip... Read More

Google+ Communities: Where is the Value?

By: Guest | January 21, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 146Today’s guest post is by Brian Meeks. There is a new time suck in town, it’s called Google+ Communities. It was rolled out recently; I have no idea when and it really doesn’t matter. It is the latest really well done idea on a fantastically done product nobody seems to be able to get hot and bothered over. G+ is [&hellip... Read More
Gini Dietrich

Lessons Learned from National Novel Writing Month

By: Gini Dietrich | January 21, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 144Many of you have asked me how my fiction writing is going, particularly because I made it public I was participating in National Novel Writing Month this past November. Let’s just say I was very naive about the process. The goal is to write 50,000 words in one month. I accomplished that…gold star for me! But did you know [&hellip... Read More
Gini Dietrich

The Three Things, Edition 16

By: Gini Dietrich | January 20, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 69Welcome to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 16th edition and you may notice “books” is becoming a bigger deal here. I’m a big believer in long form reading, as it improves your creativity. For those of you new to this [&hellip... Read More
Gini Dietrich

Gin and Topics: Ad Libbing for NFL Players and Animals

By: Gini Dietrich | January 18, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 27This week’s Gin and Topics is a little bit different. You have the normal five hilarious videos, but there is a special surprise at the end. I received a video yesterday (after this post was produced) and decided it needed to be included today instead of waiting until next week. Also due credit for some of this week’s video [&hellip... Read More

Personal Branding Tips, SEO, and Red Socks

By: Guest | January 17, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 141 Today’s guest post is by Andy Crestodina. Sometime during sophomore year in college, I decided to wear red socks. That day, I threw out all of my old socks and bought a dozen pairs of new red ones. Since that day, I’ve only worn one color socks: Red. Once people learn this, they often ask to check my [&hellip... Read More