Chris Norton

Experiential Marketing Needs to Get Social

By: Chris Norton | December 30, 2013 | 
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Tweet67 Buffer Share12 Share18 +15 Pin2Shares 104By Chris Norton Experiential marketing has always been charged with the creation of an experience that results in some kind of emotional connection with an idea, campaign, or brand. Ten years ago, this was mostly in-store promotions and events, but now these activations have to be much bigger in scope, and reach with many more touch points, enabling the consumer [&hellip... Read More
Arment Dietrich

Using Dayparting to Grow Readership of Your Content

By: Arment Dietrich | December 30, 2013 | 
34
Dayparting is typically reserved for broadcast mediums, but Clay Morgan shows you how bloggers can use it, too. Think about it as an important part of your content strategy. Dig into your analytics, experiment, and see how your audiences responds... Read More
Lindsay Bell

The Three Things, Edition 61

By: Lindsay Bell | December 29, 2013 | 
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Tweet26 Buffer Share18 Share4 +1 Pin1Shares 49Welcome to the 61st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be [&hellip... Read More
Lindsay Bell

Gin and Topics: What DID 2013 Say?

By: Lindsay Bell | December 27, 2013 | 
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It's the last Gin and Topics of 2013, and today we take a look back at the year in viral video. And yes, there's Robin Thicke and the Prancercise lady. Kid President and Rhett and Link. ... Read More
Dave Link

Native Advertising is Just Good Advertising

By: Dave Link | December 26, 2013 | 
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Tweet55 Buffer Share10 Share13 +15 Pin1Shares 84By Dave Link There has been an immense amount of discussion in the marketing and public relations industries surrounding “native advertising” during the past few months. In case you’ve missed the deluge of posts, this new and groundbreaking type of advertisement is set to change the way we all market our products. Or is it? Native advertising is just well [&hellip... Read More
Lindsay Bell

Boxing Day: Respite and Resolutions

By: Lindsay Bell | December 26, 2013 | 
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It's Boxing Day in Canada and the day after Christmas in the rest of the world. It should be one of rest, relaxation, and planning New Year's resolutions!... Read More
Michael Cahill

The Solopreneur’s Guide to the Affordable Care Act

By: Michael Cahill | December 23, 2013 | 
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Running a business - even if you don't have employees - is full of lots of duties that aren't within your core expertise. Michael Cahill has tips on what solopreneurs and small business owner should follow when working with the Affordable Care Act... Read More
Laura Petrolino

The Inside-Out Strategy for Reaching Business Goals

By: Laura Petrolino | December 23, 2013 | 
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When setting business goals aligned around cultural change, taking an inside-out approach is most effective. Laura Petrolino outlines four questions you should ask yourself as you embark on a new year and a new plan... Read More
Lindsay Bell

The Three Things, Edition 60

By: Lindsay Bell | December 22, 2013 | 
3
Tweet29 Buffer Share11 Share3 +1 PinShares 43Welcome to the 60th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be [&hellip... Read More
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