Gini Dietrich

Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich | April 8, 2014 | 
17
Is trying to change the perception of the PR industry too altruistic? We think no. Here are five things you can do today for fight spin and change an industry
... Read More
David Jones

Social Media and Brand Relationships: The Big Lie

By: David Jones | April 7, 2014 | 
30
Is brand relationship building through social media a big, fat lie? Do people want a 'relationship' with your brand? Or do they simply want to feel connected? Finding out how your community perceives your brand, what they value, and what they want from you is always the first step in creating a social presence that connects
... Read More
Gini Dietrich

Your Legacy: How Do You Want to be Remembered?

By: Gini Dietrich | April 7, 2014 | 
48
Marina Keegan's life was over before she had time to truly begin it, but her legacy lives on through her collection of short stories and poems in, The Opposite of Loneliness. How will you be remembered
... Read More
Lindsay Bell

The Three Things, Edition 76

By: Lindsay Bell | April 6, 2014 | 
8
In today's edition of The Three Things, we explore the hottest sports story - and backlash - in years. Parents matter, it seems! We also look at Australia's incredible extinct mega fauna, and creativity.
... Read More
Gini Dietrich

Gin and Topics: Hugh Jackman Sings and a Waitress Will Make You Cry

By: Gini Dietrich | April 4, 2014 | 
12
In this week's Gin and Topics, we have a waitress who will make you cry, Hugh Jackman singing, baby reveal gone wrong, hipsters and their coffee, and the seven day forecast
... Read More
Laura Petrolino

Crisis Communications Lessons from Malaysia Airlines

By: Laura Petrolino | April 3, 2014 | 
28
Even most teenage boys know by now not to break up with a girl through text message. Notifying the families of the Malaysian Airlines flight victims of something this tragic is not only careless, but displays an almost sickening indifference to the people who they should have taken the most care to support. What should they do next
... Read More
Gini Dietrich

Seven Tips to Manage the Critics Online

By: Gini Dietrich | April 3, 2014 | 
28
No one likes to be criticized, yet people take to the web to complain often. Here are seven tips to manage the critics online, including when to delete comments and how to manage the trolls
... Read More
Andy Crestodina

Personal SEO: 14 Ways to Polish Your Google Search Results

By: Andy Crestodina | April 2, 2014 | 
23
Googled yourself lately? Has it been a while? Give it a try. Surprised? Like what you see? You just did something people do all the time. In fact, there are so many searches for names that they often appear in Google Keyword Planner reports. Personal SEO is important, and it's time to take control of your search results
... Read More
Lindsay Bell

Join Gini Dietrich for a Special Livefyre Q&A Today

By: Lindsay Bell | April 2, 2014 | 
361
Spin certainly does suck - but today's super special Livefyre Q & A isn't going to - because it's with Gini Dietrich! Her newest book, Spin Sucks: Communication and Reputation Management in the Digital Age, is out. Ask her anything you want about spin, the digital space, or even global domination.
... Read More
[postmatic_subscribe_widget]
[postmatic_subscribe_widget]