Gini Dietrich

The Difference Between PR and Advertising

By: Gini Dietrich | February 8, 2012 | 
218
A couple of weeks ago, Steve Cody wrote “You Don’t Know Jack About Public Relations” in his Inc. column. I know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends. I like him. A lot. I respect the heck out of him for the agency he’s built in [&hellip... Read More
Guest

Social Selling: How to Ethically Reach your Followers and Drive Sales

By: Guest | February 7, 2012 | 
11
Today’s guest post is written by Kieran Flanagan.  In many ways, the advent of social selling has changed how we do business. Gone are the days of faceless organizations. Now, businesses rely on getting and maintaining the good will of their customers in order to make a sale. How do businesses do this? By harnessing the power of social selling and driving sales from the inside [&hellip... Read More
Gini Dietrich

How to Make Your Content Go Viral

By: Gini Dietrich | February 7, 2012 | 
144
We have an internal joke when a client or prospect asks us to help them create something viral. We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!” The fact of the matter is, you can’t MAKE anything go viral. It’s not about how many shares you can get from your friends and family. It’s about great creative, [&hellip... Read More
Guest

Is Content More Important than Conversation?

By: Guest | February 6, 2012 | 
34
Today’s guest post is written by Brian Carter.  I bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. It extends customer service and makes PR more personal. [&hellip... Read More
Gini Dietrich

Komen Provides Excellent Crisis Management Case Study

By: Gini Dietrich | February 6, 2012 | 
124
So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? Or did they cave because they were caught not applying their “we don’t fund organizations under investigation” rule across the board (Penn State receives funding and Bank of America is a major sponsor – both under investigation)? [&hellip... Read More
Gini Dietrich

Gin and Topics: No Toilet Paper, Tech Terms, and Puppies

By: Gini Dietrich | February 3, 2012 | 
60
It’s a sad, sad day in Chicago. One year ago, we had so much snow the city shut down. Today? It’s in the upper 40s. Mother Nature is clearly confused. As much as I love snow, I do not want it in June. Do you hear me, Mother Nature? No snow in June! As a side note, Anne Weiskopf took the photo I use in every other Gin [&hellip... Read More
Gini Dietrich

Book Review: The End of Business As Usual

By: Gini Dietrich | February 3, 2012 | 
35
Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. Because she is a customer experience expert, she was especially interested in what Brian had to say about the connected customer and where business is going because of it. When I mentioned I was writing a review of the book, she asked if she could join in. And, [&hellip... Read More
Gini Dietrich

A Little Break from PR and Marketing

By: Gini Dietrich | February 2, 2012 | 
81
It’s Facebook question of the week time (clap, clap, clap)! Except. I didn’t record a video. I’m not really sure what happened. Typically I get up long before the sun comes up. This morning, however, Mr. D’s alarm went off at 5:45 and it woke me from the dead. It means I was a little more than an hour behind. Which equates to no video. Well, [&hellip... Read More
Gini Dietrich

Komen In PR Mess Because of Planned Parenthood Decision

By: Gini Dietrich | February 2, 2012 | 
190
I was thinking I wasn’t going to jump on the bandwagon and talk about this, but it’s so disgusting to me, it has to be said. What the heck is wrong with the Susan G. Komen for the Cure? On one side is the charity, Susan G. Komen for the Cure, which says it has raised $1.9 billion worldwide for breast cancer since it was created [&hellip... Read More
Guest

Seven Ways to Win Big with a Contest

By: Guest | February 1, 2012 | 
35
Today’s guest post is written by Anne Weiskopf.  Shaw’s supermarkets (part of the SuperValu chain) launched a holiday giveaway in November worth more than $15 million in prizes and money saving offers across their 169 stores in five states. The concept of the “Wish Big Win Big Holiday Giveaway” is simple and compelling: Shoppers are given a number of tickets based upon their total grocery purchase spend [&hellip... Read More