Gini Dietrich

Poor Grammar Sucks: Four Resources for Better Writing

By: Gini Dietrich | November 28, 2012 | 
Last night I took an overnight international flight and had all of three hours of sleep. But the sun is rising in the United Kingdom and it’s already Wednesday while most of you are still sleeping away Tuesday. During the flight, I had an amazing customer experience. I don’t know if it’s because the cabin crew for British Airways is that much better than American flight ... Read More

The Importance of Making Your Content Mobile

By: Guest | November 27, 2012 | 
Today’s guest post is by Whitney Adams. Over the years, smartphones and tablets have changed how people shop, bank, chat with friends and family, and surf the web. There are about 1.2 billion mobile web users worldwide, which accounts for eight percent of website hits globally. In the United States, mobile web users make up about 25 percent of Internet users. These numbers are very significant, ... Read More
Gini Dietrich

Seven Metrics PR Should Track to Gain Respect

By: Gini Dietrich | November 27, 2012 | 
A couple of weeks ago, the CEO of Muck Rack wrote an article for Fortune about why PR gets no respect. Of course, that’s not a new conversation for those of us here; we talk about it a lot. We talk about how measurement of our efforts to real business goals will get us the seat at the leadership table. We also talk about how our jobs are ... Read More

How to Get Your Social Community Dancing

By: Guest | November 26, 2012 | 
Today’s guest post is by Jeremy Miller. Do you remember your middle school dances? Before 2010 I hadn’t given mine a second thought. They were distant memories until I started building my company’s social media community. Then the memories came rushing back. In May 2010, my team and I launched a small LinkedIn Group called Sticky Branding. We formed the group, seeded it with content and ... Read More
Gini Dietrich

How to Get Big Things Done

By: Gini Dietrich | November 26, 2012 | 
In the fifth edition of The Three Things, Michael Schechter (whom I shall call Shrek from here on out), recommended Execute, a book written in a week (well, actually eight days) by Drew Wilson and Josh Long. The idea being, of course, that you can get big things done when you set your mind to it and really focus. So, during this National Novel Writing Month, Shrek ... Read More
Gini Dietrich

The Three Things, Edition 9

By: Gini Dietrich | November 25, 2012 | 
Welcome to the ninth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. I hope all of my U.S. friends had a nice Thanksgiving and Black Friday. I heard lots of reports of the crazies out there waiting in line to get into the stores, while I stayed in my warm house and shopped online. One more day and then you have ... Read More

Language, Communities, and Social Participation

By: Guest | November 22, 2012 | 
Today’s guest post is by Jason Konopinski. I’ve always fancied myself a student of linguistics. One of my favorite courses during my undergraduate career at Elizabethtown College was called History of the Language. Much of the course work was focused on identifying and discussing the pressures exerted on English by various historical, social, and economic forces and charting the evolution of the language through various literary forms. It ... Read More
Gini Dietrich

Happy Thanksgiving!

By: Gini Dietrich | November 22, 2012 | 
Normally we go quiet on U.S. holidays, but I have a ton to be grateful this year and I wanted to share that with you. So no long blog post. Just a quick video to say thank you. Happy Thanksgiving to my U.S. friends. And thank you to all of the Spin Sucks crazies!... Read More
Arment Dietrich

Social Media Learning: Skinned Knees and Cut Lips

By: Arment Dietrich | November 21, 2012 | 
Today’s guest post is by Allen Mireles. Social networks are exploding. According to Hubspot, this year Internet users in the U.S. will expand to 239 million, representing more than 75 percent of the total population. And mobile Internet users will reach 113.9 million in 2012, up 17 percent in 2011. The number of new web users, including those with little to no previous experience, grows daily. ... Read More