Guest

How Instagram Makes Communities Better

By: Guest | July 3, 2012 | 
22
Today’s guest post is written by Christopher Ryan. My little sis said to me the other day, “Isn’t it weird Instagram doesn’t have a website and you can only use it on a mobile device?” “No, not really,” I said. Attention is shifting to mobile and that’s where the people are. Our conversation reminded me of Jeff Jarvis’ What Would Google Do? In the fourth chapter, New Society: [&hellip... Read More
Gini Dietrich

Seven Tips for Sharing the Road with Cyclists

By: Gini Dietrich | July 3, 2012 | 
173
I know this has nothing to do with PR, marketing, or anything digital, but it’s important to me. And, I figured, it’s a holiday in the U.S. tomorrow and Canadians are coming back to work today, so I don’t think you’ll mind. For those of you who don’t know, I’m a pretty avid cyclist. I’m not one of the best, but I definitely can hold my [&hellip... Read More
Guest

Overcome Writer’s Block Forever

By: Guest | July 2, 2012 | 
90
Today’s guest post is written by Andy Crestodina. Take a nap. Eat a sandwich. Call a friend. Take a hot shower. Music, nature, and 99 other tips are… not in this article. This article is about the true source behind writer’s block... Read More
Gini Dietrich

You Can Be the Next YouTube Star

By: Gini Dietrich | July 2, 2012 | 
90
Last night, Joe Jaffe, Alan Wolk, Bob Knorpp, and I recorded episode 207 of BeanCast, in which we discussed whether or not size matters. No, no. Not that kind of size. The online kind of size. You know…the comments, viewers, followers, fans, community kind. We talked about Facebook and mobile payments and the right time of day and week to update your social networks. But the portion [&hellip... Read More
Gini Dietrich

Gin and Topics: Talking Animals and Sexy Farm Boys

By: Gini Dietrich | June 29, 2012 | 
63
So, is it hot where you are? I’ve been getting a kick out of everyone posting the temperatures in their city. It turns out, it’s hot EVERYWHERE. Yesterday, Chicago had its first 100 degree in seven years. Think global warming is a farce? Explain this! I hate to see what August is going to bring. But the good news, I can ride when it’s hot so [&hellip... Read More
Guest

Seven Ways Starting a Company is Like the Hunger Games

By: Guest | June 28, 2012 | 
24
Today’s guest post is written by Meridith Dennes and Kim Oksenberg. Launching a business is always an adventure. In fact, it has a lot of similarities to competing in the Hunger Games. Sure, you don’t have to fight for your life and no one dies, but things you don’t think about – payroll taxes, lawsuits, bad clients – can take down your business before you get [&hellip... Read More
Gini Dietrich

Social Media Campaigns Don’t Match When Consumers Are Online

By: Gini Dietrich | June 28, 2012 | 
79
Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” According to the Engagement and Interaction White Paper, where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum [&hellip... Read More
Arment Dietrich

Five Ways to Become a PR Technologist

By: Arment Dietrich | June 27, 2012 | 
61
This week our guest posts focus on adapting the traditional to the new. The week will culminate tomorrow with a webinar on How to Socialize Your Newsroom. Today: The Role of the PR Professional by Lisa Gerber. We have a joke around the office: Gini Dietrich is a junior programmer, vying for a senior programmer position. Patti Knight is the webinar production assistant, Molli Megasko is our social network tester, [&hellip... Read More
Gini Dietrich

Marketing for Victory with Four Different Approaches

By: Gini Dietrich | June 27, 2012 | 
29
When carpenters build a house, they create a plan, get the materials, and gather their tools – from saws and sandpaper to hammers and screwdrivers. The carpenters carefully sequence their activities. First they lay the foundation, then the frame. Then they install drywall, and finish with paint, carpet, and appliances. It’s the same with your marketing program. You create your plan, gather your tools, and begin to [&hellip... Read More