Guest

SEO Relevancy: Assessing the Value of Schema

By: Guest | January 10, 2012 | 
33
Today’s guest post is written by John Trader. The race to the top of search result pages is getting more fierce as search engines drive more and more traffic and revenue to businesses. Last June, Google, Yahoo, and Bing announced a new initiative called Schema.org  to create and support a common vocabulary for structured data markup on web pages. The goal was to allow webmasters and [&hellip... Read More
Gini Dietrich

Boners BBQ, Papa John’s Need Crisis Coaching

By: Gini Dietrich | January 10, 2012 | 
223
Last night I’m finally settling down after a very long day and I receive a Facebook message from Patrick Reyes (whom I’m not speaking to until after the Super Bowl) and a text message from Justin Brackett. They both have sent me a photo that made my blood boil. You see, Boners BBQ posted a photo of a customer, who apparently didn’t leave a tip, and [&hellip... Read More
Guest

Cause Marketers: Connect to Fundamental Human Needs

By: Guest | January 9, 2012 | 
17
Today’s guest post is written by Brian F. Martin.  True story: Fifteen years ago, I invested $5,000 in both my niece and nephew’s college funds. I was always taught if you put away a little money, when you come back years later it will have grown exponentially due to compound interest. I recently had dinner with my niece and nephew and presented their checks from this [&hellip... Read More
Gini Dietrich

Three Ways to Use Pinterest for Business

By: Gini Dietrich | January 9, 2012 | 
220
I’m not going to lie. I’m obsessed with Pinterest. I blame my sister. She’s an enabler. Since its launch, I’ve been a big proponent of it. It’s, in a sense, an online scrapbook. You find images and videos you like and “pin” them to your online boards. For instance, I have “must make,” “winter training,” “books worth reading,” “gift ideas,” and more that feed my creativity. [&hellip... Read More
Gini Dietrich

Gin and Topics: Women Are a Mystery, SOPA, and Brain Picking

By: Gini Dietrich | January 6, 2012 | 
42
Ahhhhh. The first Gin and Topics of the year. What shall we discuss today? There are lots of interesting things going on right now. We have SOPA, Best Buy crumbling before our very eyes, the Ocean Marketing debacle, and everyone talking about the three words they’re using to guide 2012 (mine are focus, delegate, and vision). Man! That makes it a really long week, doesn’t it? [&hellip... Read More
Guest

Are You Marketing-Focused or Sales-Focused?

By: Guest | January 5, 2012 | 
40
Today’s guest post is written by Rich Burghgraef. If you were to sit in on one of our internal meetings at Randolph Sterling, Inc. you would more than likely hear someone on my team ask me to provide more content for our blogs, social media, and other marketing efforts. I don’t have a problem sharing my ideas and I enjoy writing. The problem is making the time [&hellip... Read More
Gini Dietrich

Talent.me and Other Apps

By: Gini Dietrich | January 5, 2012 | 
46
It’s Facebook question of the week time (clap, clap, clap)! I know you missed me, even though Molli Megasko got TONS of kudos on her video last week. Don’t worry. She’ll be back. She was forewarned this morning. This week’s question comes from Rajka Milanovic Galbraith. She asks... Read More
Arment Dietrich

Top 10 Guest Blog Posts of 2011

By: Arment Dietrich | January 4, 2012 | 
83
Today’s guest post is written by Lisa Gerber. Ladies and gentlemen, you have spoken. Your clicks have told us your favorite guest blog posts for 2011 and we have compiled the Top 10 here for your review, and, for 10 of you, for your bragging rights. We started working with guest bloggers on Spin Sucks around the middle of 2010 for a few reasons: To involve [&hellip... Read More
Gini Dietrich

PR Failures: Should We Stop Talking About Them?

By: Gini Dietrich | January 4, 2012 | 
102
Late last week, Arik Hanson had an interesting blog post about PR flameouts and asked if we’re hurting, or helping, the industry by talking about them. His point was about the Ocean Marketing debacle (and also included The Bloggess when she called out a PR professional by name) and whether or not it’s helpful to continue talking about these things. If you don’t know what happened [&hellip... Read More