Gini Dietrich

Gin and Topics: Book Burning Parties and a Drunk Makeup Tutorial

By: Gini Dietrich | October 26, 2012 | 
32
Alright. Mother Nature, if you read Spin Sucks, we need to have a talk. Utah (my mom texted me to brag last night), Colorado, and Minnesota all have snow. It is currently 37 degrees. WHERE IS MY SNOW?? The east coast is supposed to have some sort of perfect storm this weekend. And good ol’ Chicago? The Windy City? The city at Lake Michigan? Just cold. [&hellip... Read More
Guest

Know Thy Enemy: How to Work with Tough Reporters

By: Guest | October 25, 2012 | 
25
Today’s guest post is by Elissa Freeman. Dealing with difficult reporters is a necessary evil if you’re a PR pro. But does it really have to be? During my career I’ve developed an approach to dealing with reporters who are inherently difficult. Sure, I’ve harboured delicious thoughts of telling a choice few just what I think of them; and these are great conversations – inside my [&hellip... Read More
Gini Dietrich

The Lance Armstong PR Crisis

By: Gini Dietrich | October 25, 2012 | 
158
At the end of August, the New York Times broke the story that Lance Armstrong dropped his fight against doping charges and my Facebook and Twitter streams, inbox, and text messages were busy with, “What do you think?” and links to various articles. I read, and responded, to them all. And I defended the cyclist and creator of Livestrong. My stance was, as a business owner, there [&hellip... Read More
Arment Dietrich

Yelp Consumer Alerts Filters False Reviews

By: Arment Dietrich | October 24, 2012 | 
18
Today’s guest post is by Allen Mireles. Our digital world is constantly evolving in response to user demand. New tools and systems are being created and introduced almost daily. And, almost as quickly as something is put into use, someone figures out how to get around it. Gaming the system, no matter what the system, is rampant. An estimated 282 million Americans are using the web [&hellip... Read More
Gini Dietrich

Join Mark Story for a Special Livefyre Q&A Today

By: Gini Dietrich | October 24, 2012 | 
129
You may notice this is becoming a regular thing. Having authors on to answer questions about their books. On the third Wednesday of every month, we’re going to continue the trend (except next month we’re doing it on the third Tuesday because of American Thanksgiving). We’re even building the calendar for 2013 so you’ll know ahead of time who to expect each month and can plan [&hellip... Read More
Guest

Making the Hop from PR to Media Operations, Part 2

By: Guest | October 23, 2012 | 
3
Today’s guest post is by Julia Wall-Clarke. Yesterday, I introduced you to media operations, specifically as it relates to the sporting world (I just wrapped up the London Summer Games). When I first started working in media operations, I quickly found major differences from PR. PR is very proactive. It is a selling environment where you are constantly trying to identify opportunities and devise story angles in [&hellip... Read More
Gini Dietrich

Users, Stakeholders, Target Audiences…Or Just People

By: Gini Dietrich | October 23, 2012 | 
81
You may have noticed a new feature here that comes out on Sunday mornings. Very creatively called, “The Three Things,” Howie Goldfarb, Michael Schechter, and I provide links to one article, video, or podcast we think the other should pay attention to that is outside our professional comfort zones. A couple of weeks ago, Howie suggested, “Robbie and Ruthie Talk about Pickles” from the Ad Contrarian blog. [&hellip... Read More
Guest

Making the Hop from PR to Media Operations, Part 1

By: Guest | October 22, 2012 | 
13
Today’s guest post is by Julia Wall-Clarke.   It is 5 a.m. and I’m already on my second coffee, standing in the middle of the Mall, watching dawn break over Buckingham Palace. No, I haven’t been on an all-nighter with Prince Harry; it’s just another day at the London Olympics and this is my temporary office. I graduated in PR six years ago and since then I [&hellip... Read More
Gini Dietrich

Will Lack of Creativity Be the Demise of the PR Industry?

By: Gini Dietrich | October 22, 2012 | 
121
Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? It’s one of my favorite commercials because a) I totally want to interview an NFL player (cough, Tom Brady, cough) and ask silly questions and b) It’s about time someone have fun with these guys instead [&hellip... Read More