Gini Dietrich

The Role of Long-Form Content in Brand Journalism

By: Gini Dietrich | February 4, 2014 | 
55
There are six things to consider when creating long-form content...and several ways for you to do so without having to spend all of your time writing. We take a look at some examples to make it more manageable for you
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Heather Thompson

Agency Life to Corporate: The Red Pill or the Blue Pill

By: Heather Thompson | February 3, 2014 | 
16
The worlds of the agency and in-house marketing are very different, but living in both worlds makes more well-rounded communications and PR professionals.
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Gini Dietrich

Gin and Topics: Special Super Bowl Edition

By: Gini Dietrich | February 3, 2014 | 
59
It's a special edition of Gin and Topics! We look at our favorite Super Bowl commercials from the big game on Sunday night. We have Ellen, Doritos, VW, Goldie Blox, and McDonald's
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Lindsay Bell

The Three Things, Edition 66

By: Lindsay Bell | February 2, 2014 | 
9
Imagine being ruled by artificial intelligence? We talk about that in today's the Three Things, as well as advertising's Super Bowl, and computer clicks.
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Gini Dietrich

Gin and Topics: NFL Bad Lip Reading and Woman Dies of Brain Cancer

By: Gini Dietrich | January 31, 2014 | 
30
This week's Gin and Topics is very powerful with two videos that will make you cry, one that will make you cry from laughing, and two that are just fun
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Elli Bishop

How to Market Uncool Industries on the Web

By: Elli Bishop | January 30, 2014 | 
19
Successful digital marketing isn't reserved for the coolest, hippest brands. Learn how some traditionally boring industries used well-timed content and the social networks to have their day in the spotlight.
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Gini Dietrich

The Power of Time Off

By: Gini Dietrich | January 30, 2014 | 
144
It is completely counterproductive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit
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Laura Petrolino

How’s Your Internal Customer Service?

By: Laura Petrolino | January 29, 2014 | 
106
A memorable customer service experience starts with internal communications practice and company culture. Learn how Publix left a positive impression on Laura Petrolino.
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Arment Dietrich

Rap Genius: SEO Spam, and the Tough Call at Google

By: Arment Dietrich | January 29, 2014 | 
30
Google's decision to reinstate Rap Genius's SEO ranking after a massive penalty for link-spamming highlights the complex nature of user experience and eliminating spam from search results.
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