Gini Dietrich

How to Choose a PR Firm for Your Business

By: Gini Dietrich | May 21, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 209You’ve started a new business or your existing business needs help growing to the next level. You talk to your peers and trusted advisers and everyone recommends you hire a PR firm. But what does that mean? How to choose a PR firm for your business? Typically, business leaders hear “PR” and they instantly think about seeing their name in [&hellip... Read More
Yvette Pistorio

Four Tips for Dealing with a Plagiarism Accusation

By: Yvette Pistorio | May 20, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 121The last few weeks have definitely been interesting, but enough ink – and enough angst – has been spilled about what happened, so let’s move on. That said, I did learn some valuable lessons from the suggestion I had plagiarized someone’s work. In today’s digital day and age, these social plagiarism accusations are fairly common, and there’s a chance [&hellip... Read More
Gini Dietrich

How to Choose Social Media Tools

By: Gini Dietrich | May 20, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 689If you are reading this in your email or Reader today, click over and stop by the blog today. Something new and exciting is there. If you’re reading on the blog, surprise! Thanks to Nick Harrison at Dashal and our fearless content director, Lindsay Bell-Wheeler, the site has a brand, spanking new design. A few things to note: The [&hellip... Read More
Gini Dietrich

The Three Things, Edition 33

By: Gini Dietrich | May 19, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 49Welcome to 33rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed [&hellip... Read More
Gini Dietrich

Gin and Topics: Singing, Dancing, and Kissing

By: Gini Dietrich | May 17, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 75Have I mentioned how happy I am cycling season has begun? Pete the Tapeworm is out in full force now. I missed him! This weekend Mattie Dietrich (the one who brought you H-I-larious) is visiting us and she’s going to be mad I mentioned her here, but didn’t hyperlink her name. Please someone (other than me) explain to her [&hellip... Read More
Hannah Stacey

Five Things You Can’t Expect from an Unpaid Intern

By: Hannah Stacey | May 16, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 173Ahh, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications world. It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit degrading at the same time. But hopefully you emerge from the whole [&hellip... Read More
Gini Dietrich

Host a Successful Webinar with These 16 Steps

By: Gini Dietrich | May 16, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 312I’ve been doing this marketing and communications thing for a long time (don’t ask how long; I’ll lie to you) and have tried nearly every tactic possible. I’m here to tell you, the very best way, particularly for business-to-business organizations, to generate leads is through content…and it’s also the most fun. I want you to think about your content [&hellip... Read More
Lindsay Bell

Three Business Lessons Learned from Bell’s Palsy

By: Lindsay Bell | May 15, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 123During the recent Boston Marathon tragedy and ensuing chaos, a friend of mine made a comment about content. It went something like this: “The first time I see a blog post titled ‘What I learned about business from the Boston Marathon Tragedy’ I’m going to gouge both my eyeballs out with a dull spoon.” I’m paraphrasing, of course. I’m [&hellip... Read More
Gini Dietrich

The PR Industry Does Need Better PR

By: Gini Dietrich | May 15, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 305It’s 5:23 a.m. and I’m sitting at my desk, watching the neighborhood start to light up as the sun rises. The birds are chirping, squirrels (I hate those little rats with fuzzy tails) are running across the telephone wires, and people are beginning to walk their dogs. As is my ritual, I start my day reading, particularly if I [&hellip... Read More
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