Steff Moore

Difficult Clients: The Clint Eastwood Guide to Managing Them

By: Steff Moore | October 9, 2013 | 
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 196By Steff Moore “Now remember, things look bad and it looks like you’re not gonna make it, then you gotta get mean. I mean plumb, mad-dog mean. ‘Cause if you lose your head and you give up then you neither live nor win. That’s just the way it is.” – Clint Eastwood. As professionals, we talk a [&hellip... Read More
Yvette Pistorio

Instagram: How to Use it to Build Your Brand

By: Yvette Pistorio | October 9, 2013 | 
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 296Sharing images with your community is fun, which is why Instagram is such a popular app. It makes all photos look good, photographer or not. With  more than 150 million active users, I’m not the only one who enjoys the photo sharing site. Brands have been hopping on board and trying to master the social network. In comes TrackMaven, a [&hellip... Read More
Joe Forte

Four Video Marketing Tips for PR Professionals

By: Joe Forte | October 8, 2013 | 
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 158By Joe Forte Editor’s Note: Yesterday we talked about the types of videos every organization should produce. Today we bring you more great tips! In today’s global economy, one medium of marketing has transcended all others because of its affect across every industry: Video marketing. Video marketing refers to the promotional strategies of companies through the use [&hellip... Read More
Gini Dietrich

Fake Reviews Fined; PR Firms Beware

By: Gini Dietrich | October 8, 2013 | 
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 443By Gini Dietrich I have a friend who leads a team of attorneys that are the lawyers for the PR field. Michael Lasky and his team at Davis & Gilbert know anything and everything there is to know about the law and PR and they keep up on what’s happening in the social space, from a legal perspective. Whenever [&hellip... Read More
Tony Gnau

The Four Videos Every Company Should Produce

By: Tony Gnau | October 7, 2013 | 
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 205By Tony Gnau Hey everyone… let’s do a video! It sounds like so much fun, and I have it say… it is. More and more companies are producing PR and marketing videos, and thanks to the web and social media, they have become easily shared pieces of content. Video allows company leaders to share their stories with [&hellip... Read More
Gini Dietrich

Mobile Marketing: Use the Four Media Types in Promotion

By: Gini Dietrich | October 7, 2013 | 
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 201By Gini Dietrich In the agency world, we talk a lot about the four media types: Paid, earned, owned, and shared. There is lots of content written about how to use each of the four, how to integrate them, and what they mean for increased revenue. But, unless you live and breath mobile marketing, it’s rare for [&hellip... Read More
Gini Dietrich

The Three Things, Edition 51

By: Gini Dietrich | October 6, 2013 | 
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 60By Gini Dietrich Welcome to the 51st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and me (Lindsay is out sick so I’m taking the reigns again). For those of you new to this series, The Three Things arrives [&hellip... Read More
Gini Dietrich

Gin and Topics: An Interpretive Dance and Prancercise (Again)

By: Gini Dietrich | October 4, 2013 | 
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 70By Gini Dietrich You all are so nice. The warm welcome back I received last week made me go running to Lindsay Bell and said, “I want to do Gin and Topics again this week!” She rolled her eyes at me and said, “Fine.” So I’m back for a second week! Let’s not talk about the fact [&hellip... Read More
Alicia Lawrence

Focus Group: Five Tips to Help Marketers

By: Alicia Lawrence | October 3, 2013 | 
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 84 By Alicia Lawrence Upon entering the communications field I found it shockingly disappointing to find many agencies didn’t hold focus groups to back up their campaigns. Or, if they did hold focus groups, they weren’t doing them justice. Focus groups are a critical part of a campaign’s success. Below are five ways to get the most [&hellip... Read More