Laura Click

Customized Content for Each Social Media Channel

By: Laura Click | August 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 123 By Laura Click I recently read an article on Marketo’s blog about the need to modernize the traditional news release. The article talks about whether traditional news releases are dead, and suggests marketers and PR pros should look at them through the lens of social media. For instance, will the release headline stand out in the Facebook stream? Can [&hellip... Read More
Gini Dietrich

PR Firms: How Do You Know it’s the Right Fit?

By: Gini Dietrich | August 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 88By Gini Dietrich My team and I were in a meeting with the founder of a new startup a few weeks ago. A very smart man, he asked us to spend a little time educating him about public relations, marketing, social media, and how they all interact because he knows his business very well, but nothing about what we do. [&hellip... Read More
Rebecca Todd

Business Lessons Learned: The Meeting I Completely Blew

By: Rebecca Todd | August 7, 2013 | 
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Tweet Share Share +1 Pin EmailShares 95 By Rebecca Todd Whilst reading Lindsay Bell’s post today, I realized I could put this off no longer. Ladies, Gentlemen, Crazies…here are the business lessons I learned, and the story of The Meeting I Totally and Completely Blew. Picture this: It is late fall of 2011. I am on my first sales road trip in my new role at Ivey [&hellip... Read More
Martin Waxman

My Klout Score: It Loves Me, It Loves Me Not

By: Martin Waxman | August 7, 2013 | 
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Tweet Share Share +1 Pin EmailShares 221By Martin Waxman    A few weeks ago, I wrote a two-part series here on the future of PR, and what a model for New PR might look like. And I got a lot of great feedback and comments from readers. Thanks so much! I also got another surprise. My Klout score increased by three points. Big deal, you might say. (I would.) But, [&hellip... Read More
Kevin Anselmo

Seven Content Marketing Tips: Make Friends and Influence People

By: Kevin Anselmo | August 6, 2013 | 
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Tweet Share Share +1 Pin EmailShares 147 By Kevin Anselmo We’ve all been there. You are at an industry-related social gathering, and don’t know many people in attendance. You are looking to engage in an interesting conversation. Maybe get some content marketing tips. Then finally, it happens – you connect with a new person and start to converse. However, after a few minutes, you feel trapped. [&hellip... Read More
Gini Dietrich

Media Relations: How to Do it On Your Own

By: Gini Dietrich | August 6, 2013 | 
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Tweet Share Share +1 Pin EmailShares 302By Gini Dietrich Yesterday I was strolling through Twitter when I saw a tweet from my new friend Rebekah Iliff that said, “Dear @Inc: You do a GRAVE disservice here” and it linked to a story called, “How to Do Your Own PR.” I’m a big proponent of helping small business owners figure out how to do some of this themselves. [&hellip... Read More
Joe Cardillo

Three Things Internet Startups Can Teach Big Business

By: Joe Cardillo | August 5, 2013 | 
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Tweet Share Share +1 Pin EmailShares 84 By Joe Cardillo Last week marked three full months of working at a startup. In that time I’ve learned dozens of things, ranging from email marketing and lead generation to biz dev for tech, and even a little bit about database queries / SQL (don’t be jealous). I don’t come from a startup background. In fact, this is the first [&hellip... Read More
Gini Dietrich

Issues Management: Get to it Before a Crisis Erupts

By: Gini Dietrich | August 5, 2013 | 
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Tweet Share Share +1 Pin EmailShares 144By Gini Dietrich When things go wrong, it’s typically framed as a public relations problem. Jerry Sandusky abuses boys? It’s a PR problem. Tiger Woods in a car accident? It’s a PR problem. Executives at the Susan G. Komen Foundation defund Planned Parenthood? It’s a PR problem. Paula Deen says the “n” word? It’s a PR problem. It’s become the [&hellip... Read More
Lindsay Bell

The Three Things, Edition 42

By: Lindsay Bell | August 4, 2013 | 
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Tweet Share Share +1 Pin EmailShares 35 By Lindsay Bell-Wheeler Welcome to the 42nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday [&hellip... Read More
Rebecca Todd

Gin and Topics: Dogs, Dancing, Divas, and The Daily Mail

By: Rebecca Todd | August 2, 2013 | 
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Tweet Share Share +1 Pin EmailShares 45By Rebecca Todd My Saturday morning tradition dating back to my childhood is to wake up slowly, watching some classic Canadiana on CTV. At 9:00 and 9:30, CTV2 plays back-to-back episodes of The Littlest Hobo, otherwise known as The Greatest Canadian TV Show of All Time. If you don’t know of it, a quick search on the YouTubes (or clicking [&hellip... Read More
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