Guest

Tweetdeck Presence Felt in Twitter Redesign

By: Guest | December 21, 2011 | 
29
Today’s guest post is written by Matt LaCasse. As you are likely aware by now, Twitter rolled out a major redesign and announced brand pages simultaneously. While the brand pages announcement is by far the most exciting part of this, we’ll have to wait to see their full implementation since they’re available only to mega-brands at the moment. You may remember Twitter purchased TweetDeck earlier this year, and [&hellip... Read More
Gini Dietrich

Lowe’s Caves to Pressure without Strategy

By: Gini Dietrich | December 21, 2011 | 
89
Have you heard about Lowe’s pulling their advertising from the TLC program, “All-American Muslim?” The story goes like this: Lowe’s was advertising on The Learning Channel. As part of their media buy, their ads aired during the new reality show. A conservative group, The Florida Family Association, complained. According to the Associated Press, the group called the show: Propaganda that riskily hides the Islamic agenda’s clear and present [&hellip... Read More
Guest

What B2B Marketers Learned in 2011 and What’s Next

By: Guest | December 20, 2011 | 
12
Today’s guest post is written by Ardath Albee. I was invited to join the panel of a roundtable over on Focus last week to share my thoughts on what B2B marketers learned in 2011 and make a few “bold” predictions about what’s coming at them in 2012. I was joined by Adam Needles, Michael Brenner and Craig Rosenberg. The discussion got a bit lively, and you can listen [&hellip... Read More
Gini Dietrich

Six Skills Every PR Pro Needs

By: Gini Dietrich | December 20, 2011 | 
93
If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. All of the journalists we spent our entire careers building relationships with were suddenly unemployed. Companies began to [&hellip... Read More
Guest

5 Ways Hybrid Marketing Agencies Will Transform the Industry

By: Guest | December 19, 2011 | 
25
Today’s guest post is written by Paul Roetzer.  Hybrid agencies will come to rule the marketing services world. These emerging firms are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They also build scalable infrastructures that enable them to readily adapt their business models and services to changes in technology, consumer behavior, and market demand. Meanwhile, traditional agencies [&hellip... Read More
Gini Dietrich

The Spin Sucks Holiday Gift Guide

By: Gini Dietrich | December 19, 2011 | 
88
There are some of us who wait until Christmas Eve to shop (cough, Martin Waxman, cough). Of course, I have no room to talk this year. I’ve been traveling and speaking so much that I still have most of my side of the family to get. Hope my mom doesn’t mind taking me shopping later this week! For people like Martin and myself, I asked my [&hellip... Read More
Gini Dietrich

Gin and Topics: Bathing Dogs, Baby Seals, and Bratty Kids

By: Gini Dietrich | December 16, 2011 | 
43
 It is the last work Friday of the year…WOO HOO!! I finished the last of my speaking and business travel last night. The light at the end of the tunnel is getting very bright. Of course, I have that book thing I have to finish (it’s due Dec. 30) and I have some reading to catch up on. But no real thinking or hard work for [&hellip... Read More
Guest

An Open Letter to WordPress Experts

By: Guest | December 15, 2011 | 
27
Today’s guest post is written by Jay Pinkert. Dear WordPress Expert, Thank you for helping me migrate my blog from WordPress.com to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement. If you infer from that statement a recommendation or endorsement, please don’t. It’s a shame, too, because with a bit more transparency and salesmanship on your part, I gladly would [&hellip... Read More
Gini Dietrich

One Social Media Trend

By: Gini Dietrich | December 15, 2011 | 
125
It’s Facebook question of the week time (clap, clap, clap)! This week, I have a little contest for you. During the video, I show you the view from my hotel room. The first person to correctly guess where I am will receive a free copy of No Bullshit Social Media by Jason Falls and Erik Deckers. And, as an extra bonus, if you not only name the city, [&hellip... Read More