Gini Dietrich

Four Reasons You’re Not a Media Company

By: Gini Dietrich | June 20, 2011 | 
111
At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. He spoke about the importance of becoming a media company and about building equity in a community. Last week, we talked here a bit about the importance of building your own community via your own website or blog. Adam repeats that importance by saying, “Most companies are playing around [&hellip... Read More
Gini Dietrich

Gin and Topics: Videos Galore!

By: Gini Dietrich | June 17, 2011 | 
44
Today I’m in Baltimore at the Vocus User’s Conference. Hands down, this is the best conference I’ve attended in a long time. While there are some of the same speakers you see at other conferences (Scott Stratten, Peter Shankman), the line-up is really quite good and not the usual suspects. If you have the chance to attend next year, I’d seriously consider it. Yesterday Valeria Maltoni, [&hellip... Read More
Guest

Five Reasons the Intern Shouldn’t Run Social Media

By: Guest | June 16, 2011 | 
93
Andrew Hanelly creates and executes digital strategies for clients at TMG Custom Media. Your intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page? Though much of management is wearing the “social media strategy” hat in [&hellip... Read More
Gini Dietrich

Advice to Your Younger You

By: Gini Dietrich | June 16, 2011 | 
200
It’s Facebook question of the week time (clap, clap, clap)! This week, the question comes from Ryan Cox, who actually asked 10 questions about a month ago. I chose my favorite of the 10 to answer, but may answer others in coming weeks if you people don’t get over to our wall and ask a question. Nancy Davis! I think we need the Louisville Slugger again! [&hellip... Read More
Arment Dietrich

The Bartender Economy

By: Arment Dietrich | June 15, 2011 | 
57
Today I (Lisa Gerber) ramble from influence to bartending to staying out of trouble. Last Friday. 5:45 am. I just read and commented on Danny Brown’s post about Marketing and the Emotional Connection. The airplane doors closed. I am on my way home to Idaho for the week. I dutifully shut down my phone and opened my book. See? There is always something to keep my [&hellip... Read More
Gini Dietrich

Three Social Media Myths

By: Gini Dietrich | June 15, 2011 | 
88
A few weeks ago, Rieva Lesonsky was in town for an event and we got together for brunch. During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. Rieva is one of the smartest women I know. If you don’t know who she is, I recommend Googling her. She’s kind [&hellip... Read More
Guest

Three Reasons Twitter Is Beginning to Suck

By: Guest | June 14, 2011 | 
218
Times change. Often, it changes the things we most wish would stay the same. Most recently, the winds of change are touching a place that I’ve held quite dear…Twitter. I’m beginning to come to terms with the reality that, perhaps for me, Twitter just isn’t ever going to be what it used to be. Following are the top three reasons (I think) Twitter is beginning to [&hellip... Read More
Gini Dietrich

Where Does Social Belong?

By: Gini Dietrich | June 14, 2011 | 
76
Last week, I was a guest at #bizforum, a Twitter chat where business professionals discuss the pros and cons of trending business-related topics each week. Led by Sam Fiorella, the chief marketing sensei at Sensei Marketing, there are a few rules: Debate, debate, and, oh, debate (but do it professionally). I was invited to be a guest because the topic was a challenge to PR agencies, departments, and [&hellip... Read More
Guest

Six Ways to Assess and Improve Your Customer Experience

By: Guest | June 13, 2011 | 
13
Jeannie Walters has been focused on the customer experience for more than 15 years, consulting to companies big and small on their retention strategies. She is principal at 360Connext, a speaker, and mom to two young boys. As humans, we like to fool ourselves. At best, it’s a way to be kind to ourselves (“It’s ok to eat this on vacation!”) and at worst a way [&hellip... Read More