Gini Dietrich

Media Relations: Track Effectiveness to Prove Investment

By: Gini Dietrich | April 14, 2015 | 
During the April webinar, Gini Dietrich taught you our three-pronged approach to media relations. This blog post accompanies the "build awareness" prong

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Chuck Kent

Develop a Bare Minimum Brand Strategy

By: Chuck Kent | April 13, 2015 | 
Think you need a huge budget and endless resources to develop an effective brand strategy? Think again! Chuck Kent shows you how to develop a "bare minimum" brand strategy.

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Gini Dietrich

To Hire a PR Firm or Not to Hire a PR Firm

By: Gini Dietrich | April 13, 2015 | 
A flare-up on the blogosphere about whether or not to hire a PR firm has reared its ugly head again. There are certainly times you should not, and times you definitely should

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Gini Dietrich

Gin and Topics: Martha Stewart Kills it

By: Gini Dietrich | April 10, 2015 | 
On this week's return to Gin and Topics, we have Martha Stewart roasting Justin Beiber and including the likes of Ludacris and Shaq. Happy viewing!

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Sarah Pike

Social Media Contests with Real ROI

By: Sarah Pike | April 9, 2015 | 
Get inspiration to add social media contests to your communications strategy. Sarah Pike provides examples from brands producing contests with real

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Gini Dietrich

Introducing Spider: A Super Cool Link Listening Tool

By: Gini Dietrich | April 9, 2015 | 
If you want to take your social listening on Twitter to the next level, check out Spider. It provides link listening that lets you track specific URLs

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Matt Secrist

Launch Sales with Landing Page Optimization

By: Matt Secrist | April 8, 2015 | 
Having trouble getting your landing pages to convert? Matt Secrist shows us six ways to turn your landing pages into launching pages with landing page optimization

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Laura Petrolino

Riff App: Build Community and Have Fun

By: Laura Petrolino | April 8, 2015 | 
Have you heard of Riff app? Laura Petrolino explains how you can use it as motivation to encourage greater community collaboration in your communications plans

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Sue Duris

Customer-Focused Content Marketing Strategy

By: Sue Duris | April 7, 2015 | 
Perhaps we are at content exhaustion and people are tired of all there is to consume. But Sue Duris argues it's all about the content marketing strategy

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