Kate Finley

Five Tips to Get More from Email Marketing

By: Kate Finley | October 30, 2013 | 
Tweet99 Buffer Share18 Share19 +14 Pin1Shares 141 By Kate Finley Earlier this month, I had the opportunity to attend Content Jam with the rest of the Arment Dietrich team in Chicago. The conference did not disappoint. Of course, neither did the company. I got to meet several Spin Sucks crazies (including Word Ninja, Chuck Kent, and Joe Cardillo to name a few), chill with the rest [&hellip... Read More
Martin Waxman

What the PR Industry Can Expect in the Next 10 Years

By: Martin Waxman | October 30, 2013 | 
Tweet230 Buffer Share21 Share76 +125 Pin1Shares 353 By Martin Waxman I recently read a Forbes post by Greg Satell where he presents several trends he believes we’ll see in the next decade in marketing. He made some great points about where we’re heading and I thought I’d add what the PR industry can expect to his insights. ‘From Messages to Experiences’ It wasn’t long ago when we were all [&hellip... Read More
Laura Petrolino

Public Speaking & Presentation Skills: Don’t Be a Robot

By: Laura Petrolino | October 29, 2013 | 
Tweet105 Buffer Share60 Share30 +14 Pin2Shares 201 By Laura Petrolino I remember in college taking a public speaking course that was well known to be a GPA ‘buster.’ This professor knew many of the students enrolled were overachieving, perfectionist maniacs (not that any of us here know about that…), and was on a mission to provide each of us with a very public humility check. Obviously [&hellip... Read More
Gini Dietrich

PR: What Business Leaders Need to Know

By: Gini Dietrich | October 29, 2013 | 
Tweet152 Buffer Share50 Share41 +110 Pin9Shares 262By Gini Dietrich Your 15 minutes of fame. Seeing your name in lights. The phone ringing off the hook after your industry publication ran a cover story about your business. All of your peers, competitors, and colleagues patting you on the back after a major national publication does an in-depth interview with you. This is something every business owner dreams [&hellip... Read More
Yvette Pistorio

Storytelling 101: Getting Back to the Basics

By: Yvette Pistorio | October 28, 2013 | 
Tweet188 Buffer Share19 Share50 +118 Pin6Shares 281By Yvette Pistorio Storytelling doesn’t come naturally for everyone. Yet everyone has a story to tell, including brands. As marketers, we are constantly telling stories – from our organization’s history and tales of customers and employees to stories about our products and services – and we have an opportunity to share the wealth. As I said a few weeks ago [&hellip... Read More
Gini Dietrich

Future of Content Marketing: What to Expect in 2014

By: Gini Dietrich | October 28, 2013 | 
Tweet208 Buffer Share58 Share59 +124 Pin7Shares 356By Gini Dietrich Today begins a week-long look at Content Jam, starting with my keynote and ending on Thursday with analytics. Each post will run at noon CT this week and is written by a member of our team. So uncap your highlighters, open your moleskins, and get ready to take some notes. A couple of weeks ago, I had [&hellip... Read More
Lindsay Bell

The Three Things, Edition 53

By: Lindsay Bell | October 27, 2013 | 
Tweet38 Buffer Share10 Share8 +1 Pin1Shares 57Welcome to the 53rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – this week from Jason Konopinski, Howie Goldfarb (Blue Star Strategic Marketing), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip... Read More
Gini Dietrich

Gin and Topics: Panda Cub Gets Vaccine and Click Baby

By: Gini Dietrich | October 25, 2013 | 
Tweet48 Buffer Share9 Share14 +12 PinShares 73By Gini  Dietrich By the time you read this, I will be on my way home from the very last out-of-town keynote of the year. Having spoken at Social Brand Forum in Iowa with the likes of DJ Waldow, Lee Odden, Jay Baer, Marcus Sheridan, Tim Hayden, and Laura Fitton, it was a great send-off to the year-end. Now to [&hellip... Read More
Blake Boldt

Online Reputation Management: Use the Internet with Confidence

By: Blake Boldt | October 24, 2013 | 
Tweet97 Buffer Share15 Share31 +17 Pin5Shares 155 By Blake Boldt Proper online reputation management is becoming a more critical element in creating the right image of your business. As the Internet has increased the reach and overall effectiveness of communication, success in the corporate world hinges largely on your ability to control your digital identity. Most consumers rely on reviews to make their purchasing decisions. Therefore, [&hellip... Read More