Gini Dietrich

Livefyre Q&A with Beth Hayden, Author Pinfluence

By: Gini Dietrich | November 20, 2012 | 
I am SUPER excited about today’s Livefyre author Q&A. Why, you ask? Because I LOVE Pinterest and she’s written the book on how to use the social network from a business perspective. Beth Hayden is the author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. WOO HOO!! We’ve talked here about how Pinterest has helped some of our clients increase revenue by focusing solely ... Read More

Pros and Cons of Using a Content Schedule

By: Guest | November 19, 2012 | 
Today’s guest post is by Shanna Mallon. Creating a formalized content schedule takes foresight, but it also makes coming up with regular posts much easier. Should you have one? Would it make sense for you? More and more organizations are using a formalized content plan in their marketing efforts, not just for their blog posts but also for their complete social media campaigns. Why do they do ... Read More
Gini Dietrich

Business Leaders Kill Morale; Threaten Jobs Over ObamaCare

By: Gini Dietrich | November 19, 2012 | 
I’m having a hard time with some of my fellow business leaders right now. On November 4, CEO Matt DeRose sent an email to his 600 employees stating that if Obama won a second term, he would layoff or position most of his team for part-time employment. He stated, “Increasing expenses brought on by recent regulations, taxes, and the stagnant economy” were driving his decision. On ... Read More
Gini Dietrich

The Three Things, Edition 8

By: Gini Dietrich | November 18, 2012 | 
Welcome to the eighth edition (!!!) of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. We are four days from Thanksgiving. Are you ready? I haven’t even thought about what I’m cooking this year. I guess I’d better figure it out! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, ... Read More
Gini Dietrich

Gin and Topics: Haunted Toaster, a Singing Dog, and Prank Call

By: Gini Dietrich | November 16, 2012 | 
Last night I was the “special” guest on Heckler’s Hangout, the brain child of Margie Clayman and Brian Vickery, with a little help from Sam Fiorella. It is supposed to be 15-30 minutes of an expert presenting a topic and then the audience gets to heckle that person. But, when I was told this was the case a mere five hours before start time, I broke ... Read More

Celebrating a Million Likes on Instagram

By: Guest | November 15, 2012 | 
Today’s guest post is by Tony Bennett. Last week marked an unprecedented milestone in my otherwise ordinary life; it’s the first time I’ve ever accumulated a million of anything! Sadly, it’s not dollars, but a million likes on Instagram certainly is a gratifying consolation prize. While there’s no “easy-button” for building such an engaging fan base, there are three simple strategies to help you achieve a ... Read More
Gini Dietrich

The Seinfeld of Blog Posts

By: Gini Dietrich | November 15, 2012 | 
My friend Ken Jacobs and I were talking the other day about Seinfeld. What a great show that was! I remember where I was (at a TV station in South Bend, Ind.) when they announced the show was going off the air. I suppose, if you’re so inclined, you could work backwards to figure out how old I am. Old enough to be working with a ... Read More
Lindsay Bell

The Vacation Nation: Unlimited Paid Time Off

By: Lindsay Bell | November 14, 2012 | 
Today’s guest post is by Lindsay Bell. I don’t know about you, but from where I’m sitting up here in the Great White North, it’s getting pretty chilly. Winter storms are on the horizon, and while Gini Dietrich might be a snow bunny, I, my friends, most certainly am not. Right now I’m starting to dream of southern climes. I’m obsessed with watching TV shows about places ... Read More
Gini Dietrich

Instagram Web Profiles Provide Excellent Marketing Opportunity

By: Gini Dietrich | November 14, 2012 | 
I realize we are nine days behind the news of the Instagram web profiles, but that doesn’t mean we shouldn’t talk about them! First, let’s get this out of the way… I LOVE THEM! Not as much as I LOVE PINTEREST, but it’s pretty cool we can point people to our Instagram streams online now. With that out of the way, we can talk about what ... Read More