Lindsay Bell

The Three Things, Edition 59

By: Lindsay Bell | December 15, 2013 | 
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Tweet24 Buffer Share17 Share4 +1 Pin1Shares 46Welcome to the 59th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be [&hellip... Read More
Gini Dietrich

Gin and Topics: Basketball, Baseball, and Puppies

By: Gini Dietrich | December 13, 2013 | 
44
This week's Gin and Topics has Titus the basketball whiz, a Mastercard ad parody for the Red Sox, dogs that won't pass cats, a WestJet Christmas miracle, and Moscow giving away free train rides in exchange for squats... Read More
Shanna Mallon

Six Pinterest Tools for Your Blog

By: Shanna Mallon | December 12, 2013 | 
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Tweet109 Buffer Share14 Share13 +16 Pin12Shares 154By Shanna Mallon As a blogger, you know Pinterest is more than a pastime for blogs. Besides being a great social bookmarking tool, Pinterest is a strong referral source. In fact, according to the stats, this photo-centric social network draws more referral traffic than YouTube, Google, LinkedIn, and Reddit combined. So what does this mean for you? How can you [&hellip... Read More
Gini Dietrich

When a Leader Learns of Unethical Behavior

By: Gini Dietrich | December 12, 2013 | 
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Tweet66 Buffer Share122 Share9 +127 Pin3Shares 227By Gini Dietrich When I was a kid, I remember my dad coming home from work one day and saying a guy had been fired. The image I had in my head was the guy literally on fire. I couldn’t understand a) why anyone would do that to another person and b) why that was okay. In retrospect, I was [&hellip... Read More
Mark Fidelman

Influencer Marketing: What Fashion Can Teach Us

By: Mark Fidelman | December 11, 2013 | 
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Tweet88 Buffer Share29 Share20 +112 Pin1Shares 150By Mark Fidelman Too often these days, I see PR that screams of automation. News releases that are blasted out to everyone in the known universe in the hopes someone – anyone – will listen. It lacks heart, and it lacks the foundation of what PR truly should be about: Building relationships. But there’s a savior on the horizon, and [&hellip... Read More
Martin Waxman

Thirteen Crowdsourced Digital Media and PR Lessons of 2013

By: Martin Waxman | December 11, 2013 | 
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Tweet79 Buffer Share9 Share14 +1 PinShares 102By Martin Waxman It’s December. A time to celebrate, wind down, and reflect on the past 12 months – and, of course, read all the looking-forward-and-back, new year/new you and ‘resolutionary’ posts. Just before Thanksgiving, I wrote about my six social media lessons from 2013 and encouraged the Spin Sucks community to chime in with a few suggestions of your [&hellip... Read More
Lee Polevoi

How to Write Non-Salesy Sales Copy

By: Lee Polevoi | December 10, 2013 | 
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Tweet67 Buffer Share18 Share11 +15 Pin2Shares 103By Lee Polevoi When it comes to sales, can we agree on two things? First, no one likes to be sold to. People want to be persuaded or given the illusion they’re making their minds up for themselves. Second, we tend to do business with people (and businesses) we like and trust. So how can we write sales copy that [&hellip... Read More
Gini Dietrich

Agencies Must Evolve or Die

By: Gini Dietrich | December 10, 2013 | 
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Tweet142 Buffer Share62 Share44 +192 Pin2Shares 342By Gini Dietrich A new study conducted by the CMO Network on Forbes asks nearly 2,000 chief marketers a bunch of questions, including the best ad agency of the year, how important is integrated marketing communication, and how they feel about measurement, the agency model, the pitch, and more. The chief marketers mostly commented on the relationships they have with the [&hellip... Read More
Katie Burke

Front Page Snooze: Creative News Releases Spice Up Boring

By: Katie Burke | December 9, 2013 | 
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Tweet52 Buffer Share7 Share13 +14 PinShares 76by Katie Burke We’ve all been there. Your company has big news to announce, and you want to share it with the world. The news is significant for your business, but it’s not likely to make front page news on its own. You could beg and plead with a reporter who has covered you before or write a traditional news [&hellip... Read More
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