Kent Barnds

The Worth Claim Affects Branding Differently than a Value Proposition

By: Kent Barnds | September 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 78 By Kent Barnds For most of us in higher education, it’s nearly impossible to convey a brand that is genuinely distinguishable in a crowded college landscape. We must convince our consumers (students) we are worth more than another college with essentially the same brand, even if they have a cooler mascot and logo. We need to convince people to [&hellip... Read More
Gini Dietrich

Seven Years of Blogging. Happy Birthday, Spin Sucks!

By: Gini Dietrich | September 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 347By Gini Dietrich Seven years ago tomorrow, Spin Sucks was born. Seven years. That’s kind of crazy, isn’t it? I’ve been thinking about this anniversary a lot this year. We’ve come a long way and I thought it’d be fun to share where it started. In the Beginning We launched this blog because some of the industry leaders were talking [&hellip... Read More
Maritza Diaz

Want Improved Employee Morale? Treat Them Like Clients

By: Maritza Diaz | September 9, 2013 | 
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Tweet Share Share +1 Pin EmailShares 195By Maritza Diaz A recent trip to the fitness center caught me by surprise. My favorite instructor was no longer there. I was stunned. She was an amazing teacher who was well admired. Her best attribute? She treated everyone the same and with grace. She had an amazing ability to connect and quality customer service came easy to her. It [&hellip... Read More
Gini Dietrich

The Branding Marathon: How to Use the Web to Grow Your Business

By: Gini Dietrich | September 9, 2013 | 
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Tweet Share Share +1 Pin EmailShares 302 By Gini Dietrich When I began my speaking career nearly five years ago, the thing I heard over and over again was, “This whole doing business on the Internet thing is a fad.” I even once had someone pull me aside after a three hour workshop and tell me he was rooting for me as I traveled down a [&hellip... Read More
Lindsay Bell

The Three Things, Edition 47

By: Lindsay Bell | September 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 47 By Lindsay Bell-Wheeler Welcome to the 47th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings [&hellip... Read More
Lindsay Bell

Gin and Topics: Hip Hop, Bench Presses, and Funny Old People

By: Lindsay Bell | September 6, 2013 | 
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Tweet Share Share +1 Pin EmailShares 74 By Lindsay Bell Yes, yes, it’s me again, serving up some delicious Gin and Topics for your viewing pleasure. It’s been a short week – but, as per usual – short weeks always seem longer and harder than the regular ones do. What’s up with that? Also, what’s up with the weather? It’s like the kids all officially go [&hellip... Read More
Jon Mikel Bailey

Business Success: The Secret Sauce is YOU!

By: Jon Mikel Bailey | September 5, 2013 | 
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Tweet Share Share +1 Pin EmailShares 118 By Jon-Mikel Bailey I remember when we started Wood Street. We were networking fools back then. It was 2002 so it was before social media and smartphones (although my flip-phone was still pretty sweet!). We drove – a lot. I was at one of those networking events waiting for the meeting to start. A man sat down across from [&hellip... Read More
Gini Dietrich

Create In-Depth Articles to Increase Your Google Authority

By: Gini Dietrich | September 5, 2013 | 
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Tweet Share Share +1 Pin EmailShares 353By Gini Dietrich In July, I decided to stop wasting my bike rides by listening to music and joined Audible. The goal? To listen to business books while I grind through a minimum of 30 miles every day. I began by “reading” Ctrl Alt Delete and then decided I would alternate between non-fiction and fiction. After all, all work and [&hellip... Read More
Tom Elgar

The Unremarked Death of Another Business Blog

By: Tom Elgar | September 4, 2013 | 
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Tweet Share Share +1 Pin EmailShares 161 By Tom Elgar The Content Marketing Institute produces an extensive report each year, which includes a list of the biggest issues faced by content marketers. In 2013 the biggest issue was producing content. The second biggest issue was producing engaging content. The third, variety of content. The biggest issue with content marketing is, clearly, THE CONTENT. There are many [&hellip... Read More
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