Lindsay Bell

The Three Things, Edition 28

By: Lindsay Bell | April 14, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 57Welcome to 28th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and – since Gini’s on vacation – me, Lindsay Bell! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, [&hellip... Read More
Rebecca Todd

Gin and Topics: Dedication Edition

By: Rebecca Todd | April 12, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 104 Let’s go back, waaaayyy back, back in time… It is Sunday night, and your pre-teen self is sitting in your bedroom, listening to the local radio station. You hear the DJ dedicating songs to listeners from other listeners, wishing and hoping that your name will be called. Maybe you even pick up the phone and call in a [&hellip... Read More
Sara Rude

Public Relations: Lessons from Marty McFly

By: Sara Rude | April 11, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 212Remember the pivotal scene in Back to the Future II when Marty McFly travels back (or forward?) to 1985, only to find that it’s totally screwed up because he messed with his parents’ past? He’s completely disoriented. He has no idea how the house he grew up in, the neighborhood he skateboarded around, and the small town he loved had [&hellip... Read More
Arment Dietrich

Simplify Blogger Outreach with Inkybee

By: Arment Dietrich | April 11, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 191“Sixty one percent of U.S. online consumers have made a purchase based on recommendations from a blog.” That’s from a report by Blogher last year. I don’t find it surprising. Do you? Technorati’s  2013 Digital Influence Report, cites 60 percent of respondents as planning an average increase of 40 percent in social spend in 2013. The report details results [&hellip... Read More
Lindsay Bell

How Online Bullying Affects Your Brain

By: Lindsay Bell | April 10, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 131If familiarity breeds contempt, then what does contempt breed? Apparently, more contempt. It’s no secret in the social space we all loathe the ‘negative Nellies.’ Their goal? To engage in online bullying and spew hateful, hurtful commentary on Facebook pages or blog posts day after day. Trust me, we’ve experienced more than our fair share of the same here [&hellip... Read More
Yvette Pistorio

Corporate to Agency Life: Differences Between the Two

By: Yvette Pistorio | April 10, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 197I come to you to talk about the differences between corporate to agency life because I’ve done both. I worked on the corporate side for the first five years of my career. Only recently (about seven months ago) did I join an agency. Moving from corporate to agency life really showed me how different they are – and it’s [&hellip... Read More
Rebecca Benison

A News Release is Not an Article and Vice Versa

By: Rebecca Benison | April 9, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 152The more often we read a news release in our job every day, the more we find journalists have transitioned into the PR field. This is great news for all involved because it is advantageous for a professional to understand both ends of the spectrum. But, while former journalists often make wonderful PR pros, the two career paths are [&hellip... Read More
Lindsay Bell

Brainstorming for Grown-ups

By: Lindsay Bell | April 9, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 157Let’s play a round of ‘would you rather.’ You know, that game the kids play these days where they ask you things like “Would you rather cut your arm off with a pen knife or poke out both your eyeballs with a dull stick?” Either way – ouch! Now how about this one: Would you rather spend 12 hours [&hellip... Read More
Mack Collier

Brands: Customers aren’t Your Social Media Mouthpieces

By: Mack Collier | April 8, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 203A few years ago I attended a social media conference where the keynote was given by the chief marketing officer for a brand that was touted for ‘getting’ social media. I couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its customers. About five minutes in, the CMO [&hellip... Read More
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