Gini Dietrich

Gin and Topics: Customers As Muppets and PR Are Not Liars

By: Gini Dietrich | March 16, 2012 | 
21
Well, it was a fun week for Goldman Sachs, was it not? I’m trying to decide if I’m going to write about it. Typically I would, but I feel really sorry for their head of corporate communications because everything blew up on his second day on the job. Yes, his second day. Justin Brackett and I were talking about it yesterday and I said I didn’t [&hellip... Read More
Guest

Five Reasons to Begin Podcasting Today

By: Guest | March 15, 2012 | 
23
Today’s guest post is written by Kristine Simpson.  It all started with Inside PR, a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich, Martin Waxman, and Joseph Thornley. And now I have become an advocate of the podcast. As the producer of Inside PR, I have seen what a podcast can do to build your brand [&hellip... Read More
Gini Dietrich

FTC Dot Com Disclosures Are Now Required

By: Gini Dietrich | March 15, 2012 | 
47
It’s becoming even more important to disclose the work you do with clients, particularly if it isn’t clear you’re working with a company on their online efforts. The FTC recently released their “Dot Com Disclosures,” (PDF download) which spells out what is OK and what is not. Our own Lisa Gerber wrote a blog post a few weeks ago, detailing why we write (client) on things [&hellip... Read More
Guest

Three Ways to Avoid Rogue Behaviors

By: Guest | March 14, 2012 | 
15
Today’s guest post is written by Lisa D. Jenkins.  It all starts very innocently. Joe or JoAnne (I’m an equal opportunity offender) down the hall wants to bring The Business into the 21st century by putting it online. First stop, Facebook. Why? “Well, because EVERYONE is on Facebook! We have to be there, too.” Excellent. By the way, EVERYONE just called and they want to know [&hellip... Read More
Gini Dietrich

Call for Regulation In the PR Industry

By: Gini Dietrich | March 14, 2012 | 
161
Have I mentioned before that Spin Sucks? No? Huh. Well, Spin Sucks. Particularly in the case of The Guardian, which just published a blog post titled, “Have You Ever Been Lied to By a PR?” Which, apparently, was in response to a Press-Gazette blog post, by the editor, with the same title. The gist of it is all PR professionals (at least in the U.K., though [&hellip... Read More
Guest

Key Points About Integrating Traditional and New Mediums

By: Guest | March 13, 2012 | 
40
Today’s guest post is written by Michael Schechter. Note – This post was inspired a while back by this post from John Falchetto and our ensuing conversation in the comments. A while back, I was called out on this very site. Shown for who I really am. A truth I had long tried to hide was brought to light. Worse yet, this public unmasking was perpetrated by a friend (et tu, [&hellip... Read More
Gini Dietrich

Making the Leap from Executive to Entrepreneur

By: Gini Dietrich | March 13, 2012 | 
92
In 2005, I took the plunge from climbing the corporate ladder to entrepreneurship. It wasn’t a conscious decision. More done out of frustration with the way communication results were handled (or not handled) inside agencies. I thought I had a better way. I did have a better way, but it took me five years to get the business to a point that we could do things differently. [&hellip... Read More
Guest

Social Service: It Takes a Village

By: Guest | March 12, 2012 | 
12
Today’s guest post is written by Beth Kribs-LaPierre. In 2007, Valeria Maltoni of Conversation Agent wrote a blog post titled “Customer Service is the New Marketing.” In her post, she suggested interruption marketing is broken and that we are still figuring out how to do the permission part. Well, it’s five years later and I’m afraid we’re still working on it. Customer service represents the single [&hellip... Read More
Gini Dietrich

Learn About Digital Media from Circus Performers

By: Gini Dietrich | March 12, 2012 | 
41
On Saturday night, Mr. D and I attended a fundraiser for Riverside Hospital. Our third attendance at this event, it has grown from a nice dinner put on for/by friends to nearly 1,000 people, more than $400,000 raised, and some really great entertainment. This year? A Cirque de Soleil-type troupe called the Anastasini Circus Performers. A show full of variety, one performer changed her clothes, on [&hellip... Read More