Gini Dietrich

Miley Cyrus: A PR Case Study in Flawless Execution

By: Gini Dietrich | November 4, 2013 | 
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Tweet224 Buffer Share90 Share41 +133 Pin4Shares 392By Gini Dietrich At Social Brand Forum in Iowa a couple of weeks ago, I launched the Spin Sucks presentation. Of course, it will be tweaked, modified, and customized about 1,000 times throughout the next 18 months, but the foundation was laid. I started the presentation off by talking about the PR case study that is Miley Cyrus. Love her [&hellip... Read More
Lindsay Bell

The Three Things, Edition 54

By: Lindsay Bell | November 3, 2013 | 
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Tweet36 Buffer Share3 Share8 +1 Pin5Shares 52Welcome to the 54th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – this week from Laura Petrolino, Howie Goldfarb (Blue Star Strategic Marketing), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip... Read More
Arment Dietrich

Gin and Topics: Space Bloopers, a Spaceman, and Space’y NYPD

By: Arment Dietrich | November 1, 2013 | 
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Tweet46 Buffer Share54 Share11 +1 Pin2Shares 113By Jason Konopinski Holy smokes, where does the time go? It’s November. NOVEMBER. Fall has, without question, settled in here in central Pennsylvania, but we won’t talk about the fact that it’s nearly 70 degrees right now. I finally caved and turned the heat on last week, though I was really trying to hold out for a few more weeks. [&hellip... Read More
Arment Dietrich

Big Data: The Future of the Data-Driven Marketer

By: Arment Dietrich | October 31, 2013 | 
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Tweet90 Buffer Share34 Share29 +13 Pin1Shares 157 By Jason Konopinski The ability to tell the story of numbers – to extract meaning from spreadsheets and analytics reports, to tease out insights from seeming mountains of data – will be the future of marketing. The creativity and innovative campaigns of today and tomorrow will ring hollow without the benefit of clearly defined content goals, robust performance metrics, [&hellip... Read More
Gini Dietrich

How the Economy Affects PR…and Your Job

By: Gini Dietrich | October 31, 2013 | 
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Tweet112 Buffer Share72 Share30 +1 Pin2Shares 216By Gini Dietrich Happy Halloween! Have you seen the video/game on the Google home page today? I made witches brew for a good three minutes this morning. I thought it’d be kind of funny to do something today such as leadership lessons from Halloween or what Halloween has taught me about PR (just to be a smart butt), but alas. [&hellip... Read More
Kate Finley

Five Tips to Get More from Email Marketing

By: Kate Finley | October 30, 2013 | 
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Tweet99 Buffer Share18 Share19 +14 Pin1Shares 141 By Kate Finley Earlier this month, I had the opportunity to attend Content Jam with the rest of the Arment Dietrich team in Chicago. The conference did not disappoint. Of course, neither did the company. I got to meet several Spin Sucks crazies (including Word Ninja, Chuck Kent, and Joe Cardillo to name a few), chill with the rest [&hellip... Read More
Martin Waxman

What the PR Industry Can Expect in the Next 10 Years

By: Martin Waxman | October 30, 2013 | 
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Tweet230 Buffer Share21 Share76 +125 Pin1Shares 353 By Martin Waxman I recently read a Forbes post by Greg Satell where he presents several trends he believes we’ll see in the next decade in marketing. He made some great points about where we’re heading and I thought I’d add what the PR industry can expect to his insights. ‘From Messages to Experiences’ It wasn’t long ago when we were all [&hellip... Read More
Laura Petrolino

Public Speaking & Presentation Skills: Don’t Be a Robot

By: Laura Petrolino | October 29, 2013 | 
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Tweet105 Buffer Share60 Share30 +14 Pin2Shares 201 By Laura Petrolino I remember in college taking a public speaking course that was well known to be a GPA ‘buster.’ This professor knew many of the students enrolled were overachieving, perfectionist maniacs (not that any of us here know about that…), and was on a mission to provide each of us with a very public humility check. Obviously [&hellip... Read More
Gini Dietrich

PR: What Business Leaders Need to Know

By: Gini Dietrich | October 29, 2013 | 
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Tweet152 Buffer Share50 Share41 +110 Pin9Shares 262By Gini Dietrich Your 15 minutes of fame. Seeing your name in lights. The phone ringing off the hook after your industry publication ran a cover story about your business. All of your peers, competitors, and colleagues patting you on the back after a major national publication does an in-depth interview with you. This is something every business owner dreams [&hellip... Read More
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