Patrick Hayslett

Evergreen Content: Making the Seasonal Relevant All Year

By: Patrick Hayslett | January 14, 2014 | 
33
Are "hot" content marketing topics truly separate from "evergreen content"? Dove didn't think so, and they published out-of-season with great success. See how they did it and you can use the tactics as part of your own content intiatives.
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Gini Dietrich

Brand Journalism: Breathe New Life into Old Content

By: Gini Dietrich | January 14, 2014 | 
37
In the second in a series about brand journalism, we take a look at how to breathe life into old content. By providing examples and a couple of case studies, you'll learn how to find old stories, interview sources, and republish
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Meriel Lesseig

SEO is Not Dead

By: Meriel Lesseig | January 13, 2014 | 
38
As Google continues to tweak its algorithms to improve the search experience for its users, the old ways of SEO are dying, but the practice is very much alive. Effective SEO strategy focused on keywords and without social isn't a strategy at all.
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Gini Dietrich

Time Management: A Challenge to Make You More Productive

By: Gini Dietrich | January 13, 2014 | 
142
In a quest to outdo one another in how busy we are, we've become less productive and less focused. In this time management challenge, we help you understand how that's killing your body and your mind
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Lindsay Bell

The Three Things, Edition 63

By: Lindsay Bell | January 12, 2014 | 
11
Today's The Three Things brings you climate change and evolution, habits and how they affect us, and, well, getting fat and lazy during winter, and why it's important to change that!
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Gini Dietrich

Gin and Topics: Hollywood and a Visit to Christmas Past

By: Gini Dietrich | January 10, 2014 | 
35
This week's Gin and Topics has Jimmy Fallon and Cecily Strong; Conan, Ice Cube, and Kevin Hart; Kate Winslet and Hugh Jackman; Obama and Spielberg; and the Christmas version of Chatroulette. Happy viewing!
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Kelly Gregorio

Five Ways to Make Your Content Credible

By: Kelly Gregorio | January 9, 2014 | 
20
For your content to be effective, it needs to be credible in the eyes of readers and search engines. If you're creating content for yourself or clients, read these five tips for establishing credibility.
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Gini Dietrich

Brand Journalism: Embrace the Trend for Your Organization

By: Gini Dietrich | January 9, 2014 | 
62
The birth of brand journalism was a few years ago, but it's just now beginning to take hold. Sites such as Grantland and Alabama Gulf Seafood understand the trend and provide great examples for you to monitor
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Jesse Aaron

The Fathead PR Crisis Transformed by Reddit

By: Jesse Aaron | January 8, 2014 | 
58
Reddit intimidates and frightens some PR professionals, but savvy submissions can capture the attention of the communities. Read how Fathead's PR crisis was completely transformed through a mix of humor and good timing
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