Gini Dietrich

Four Tips to Take Photos for Your Content

By: Gini Dietrich | June 11, 2013 | 
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Tweet Share Share +1 Pin EmailShares 431On Sunday afternoon, I participated in the Counselors Academy pre-conference session on how to take photos for your content, rather than relying on the work of someone else. Armed with just the cameras on our phones, Paul M. Bowers, sent us outside four times during the three-hour workshop to take photos. We had 10 minutes to take 10 photos each [&hellip... Read More
Unmana Datta

Introverts: How to Sell Without Selling

By: Unmana Datta | June 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 276If you are a business owner, selling is an essential part of your job. But if you’re like me, a shy introvert, you find it uncomfortable to tout your virtues or to ask others to buy from you. As a somewhat shy, self-conscious introvert, here are five things I do to get the sale…without actually selling. Tweet Share Share +1 [&hellip... Read More
Gini Dietrich

What PR Firms are Missing: Ideas

By: Gini Dietrich | June 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 215Yesterday I had the distinct pleasure of (finally) meeting Scott Baradell (and his gorgeous wife) in person. Scott is the founder of Idea Grove, an inbound, marketing, and PR firm based in Dallas. As entrepreneurs do, particularly when they are in similar businesses, we spent a couple of hours sharing our challenges and issues and discussing best practices. We started [&hellip... Read More
Gini Dietrich

The Three Things, Edition 35

By: Gini Dietrich | June 9, 2013 | 
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Tweet Share Share +1 Pin EmailShares 51Oops! This should be the 36th edition, but I screwed up last week. With a flight delayed six hours and no WiFi in the airport (it was not fun) last Saturday, I got home and went straight to bed…and forgot all about you! So this is the 35th edition of The Three Things, the weekly update of three links, podcasts, [&hellip... Read More
Gini Dietrich

Gin and Topics: We Love Animals and Singing Toddlers

By: Gini Dietrich | June 7, 2013 | 
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Tweet Share Share +1 Pin EmailShares 72Today is a very exciting day for the teams of Arment Dietrich and Spin Sucks. Summer hours begins! I love summer hours. I’m not sure why because we all race to get all our work finished by 1:00 and it rarely happens, but the idea that we can shut down early on Fridays for 13 weeks is so much fun! [&hellip... Read More
Rob Biesenbach

An Easy Formula for Unlocking the Power of Stories

By: Rob Biesenbach | June 6, 2013 | 
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Tweet Share Share +1 Pin EmailShares 191As communicators, we are constantly reminded of the power of stories, and urged to incorporate more storytelling in our work. I find people are either totally intimidated by the notion of telling a story or they’re overly confident, passing off mere “happenings” as full-fledged stories. So allow me to demystify and clarify the storytelling process so you can learn to find, [&hellip... Read More
Gini Dietrich

Fifteen Reasons Digital Marketing Works for Us…and Not For You

By: Gini Dietrich | June 6, 2013 | 
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Tweet Share Share +1 Pin EmailShares 291You know what sucks (besides spin, of course)? People who think a communications firm isn’t a real company. People who won’t invest in your success because they don’t perceive your multiple sale rate to be as large as, say, the newest tech idea. Media outlets that won’t consider your leaders for awards such as Top 40 Under 40 because you [&hellip... Read More
Lindsay Bell

I’m OK, You’re OK: Social Friendship and Gut Instincts

By: Lindsay Bell | June 5, 2013 | 
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Tweet Share Share +1 Pin EmailShares 178Those who know me, know I don’t get out much. No, really. In fact, as I said to Danny Brown on Saturday, “I’m *this* close to becoming agoraphobic!” While I might be exaggerating a bit, I do tend to watch Hoarders with a tad more trepidation than I used to. So, when Gini Dietrich asked me if I wanted to attend [&hellip... Read More
Gini Dietrich

The Client Service Issue in a Virtual Workplace

By: Gini Dietrich | June 5, 2013 | 
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Tweet Share Share +1 Pin EmailShares 161I wrote earlier this week about the PR firm of the future. Clearly, it isn’t all worked out yet, but I do think the days of people sitting in offices from 9-5 (or 8-6 or 7-7) will soon be extinct. As I do when I’m working out a new idea, I looked at it first from the perspective of an [&hellip... Read More
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