Gini Dietrich

How to Get Big Things Done

By: Gini Dietrich | November 26, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 213In the fifth edition of The Three Things, Michael Schechter (whom I shall call Shrek from here on out), recommended Execute, a book written in a week (well, actually eight days) by Drew Wilson and Josh Long. The idea being, of course, that you can get big things done when you set your mind to it and really focus. So, [&hellip... Read More
Gini Dietrich

The Three Things, Edition 9

By: Gini Dietrich | November 25, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 57Welcome to the ninth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. I hope all of my U.S. friends had a nice Thanksgiving and Black Friday. I heard lots of reports of the crazies out there waiting in line to get into the stores, while I stayed in my warm house and shopped online. [&hellip... Read More

Language, Communities, and Social Participation

By: Guest | November 22, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 94Today’s guest post is by Jason Konopinski. I’ve always fancied myself a student of linguistics. One of my favorite courses during my undergraduate career at Elizabethtown College was called History of the Language. Much of the course work was focused on identifying and discussing the pressures exerted on English by various historical, social, and economic forces and charting the evolution of [&hellip... Read More
Gini Dietrich

Happy Thanksgiving!

By: Gini Dietrich | November 22, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 83Normally we go quiet on U.S. holidays, but I have a ton to be grateful this year and I wanted to share that with you. So no long blog post. Just a quick video to say thank you. Happy Thanksgiving to my U.S. friends. And thank you to all of the Spin Sucks crazies! Tweet Share Share +1 Pin [&hellip... Read More
Arment Dietrich

Social Media Learning: Skinned Knees and Cut Lips

By: Arment Dietrich | November 21, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 76Today’s guest post is by Allen Mireles. Social networks are exploding. According to Hubspot, this year Internet users in the U.S. will expand to 239 million, representing more than 75 percent of the total population. And mobile Internet users will reach 113.9 million in 2012, up 17 percent in 2011. The number of new web users, including those with [&hellip... Read More
Gini Dietrich

Community Building, Content Marketing and Charles Arment

By: Gini Dietrich | November 21, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 144Last night I spoke at Wine and Web, a monthly event the Orbit Media team does here in Chicago. Typically it’s a very tactical event. They have pizza and wine and Andy Crestodina, co-founder, strategic director, and oft guest blogger her, puts everyone in a room and shows them how to do things such as Google authorship, using keyword [&hellip... Read More

The Law Won: Exploring the Yeager/AT&T Case

By: Guest | November 20, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 64Today’s guest post is by Sean Williams. When is a news release an advertisement? For most of us in public relations, the answer is “never.” But a court case that just wrapped up in California might require us to think otherwise, as Gini Dietrich’s post and a spirited comment stream on 31 October outlines. Here’s the snapshot: Cingular Wireless [&hellip... Read More
Gini Dietrich

Livefyre Q&A with Beth Hayden, Author Pinfluence

By: Gini Dietrich | November 20, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 127 I am SUPER excited about today’s Livefyre author Q&A. Why, you ask? Because I LOVE Pinterest and she’s written the book on how to use the social network from a business perspective. Beth Hayden is the author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. WOO HOO!! We’ve talked here about how Pinterest has helped some [&hellip... Read More

Pros and Cons of Using a Content Schedule

By: Guest | November 19, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 176Today’s guest post is by Shanna Mallon. Creating a formalized content schedule takes foresight, but it also makes coming up with regular posts much easier. Should you have one? Would it make sense for you? More and more organizations are using a formalized content plan in their marketing efforts, not just for their blog posts but also for their complete [&hellip... Read More