Gini Dietrich

The Double Standard in Women’s Equality is Alive and Well

By: Gini Dietrich | August 22, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 314 By Gini Dietrich Alright boys and girls. We need to have a little chat. The chat isn’t a new one for Spin Sucks readers. In fact, it’s not a new one in the movement for women’s equality in the past 60 years. But, even in 2013, there continues to be a double standard about women in [&hellip... Read More
Kate Finley

PR Problems: Is it Time to Fire Your Agency?

By: Kate Finley | August 21, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 37By Kate Finley With great power, comes great responsibility. – Stan Lee Sometimes I want to apologize on behalf of my profession. The public relations field is having a few PR problems of its own these days. This is very unfortunate, because so many people rely on us – even to the point of their livelihood. Sadly, the [&hellip... Read More
Lindsay Bell

Join Michael Brito for a Special Livefyre Q&A Today

By: Lindsay Bell | August 21, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 91By Lindsay Bell When the cat’s away, the mice will play! Our fearless leader is speaking today so I’ll be filling in at today’s Livefyre Q&A with social business expert and author Michael Brito. And I am STOKED!! I met Michael Brito when I was a Twitter newbie. I can’t even recall how we connected, but to [&hellip... Read More
Jeff Riddle

Client and Customer Referrals: Five Steps to Get Great Ones

By: Jeff Riddle | August 20, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 124 By Jeff Riddle Client or customer referrals are one of the most effective ways to grow your business. But many service professionals believe referrals are a random occurrence, only generated by great service. A recent study in the financial services sector determined 87 percent of clients are willing to recommend their financial service providers, but only [&hellip... Read More
Gini Dietrich

Don’t Die PR Agencies! What the Recent Google Changes Really Mean

By: Gini Dietrich | August 20, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 280By Gini Dietrich A couple of weeks ago, ZDNet published an article called, “Did Google Just Kill PR Agencies?” While a bit, um, dramatic, it caused many in our profession to freak out a little bit. Tara Geissinger, the co-founder of SEO Content Solutions, wrote a blog post here called, “Did Google Just Kill Online News Releases?” [&hellip... Read More
Holly Powell

Why You Need to Earn Links Rather than Build Them

By: Holly Powell | August 19, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 146 By Holly Powell A lot has changed since online marketing first started; in fact, can you even remember a time when you thought stuffing meta-data full of keywords was a good idea? Once upon a time, if you spent time building links you’d see results quickly, and minimal effort could increase your ranking on Google. But [&hellip... Read More
Gini Dietrich

Content Marketing: Get New Content Without Tons of Work

By: Gini Dietrich | August 19, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 333By Gini Dietrich Hubspot did a State of Content Marketing survey a couple of years ago. In it, they asked 1,400 business owners how content affects leads generated for their organizations. The results were interesting. It found, of the business-to-consumer organizations that consistently create new content, 88 percent of them had generated more leads than when they [&hellip... Read More
Gini Dietrich

The Three Things, Edition 44

By: Gini Dietrich | August 18, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 78 By Gini Dietrich Welcome to the 44th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly (I’m back while Lindsay Bell-Wheeler is on vacation!). For those of you new to this series, [&hellip... Read More
Yvette Pistorio

Gin and Topics: A Party Pooper and the Banana Potato Song

By: Yvette Pistorio | August 16, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 68 By Yvette Pistorio Oh Friday, we meet again. I love Friday because it means I get to sleep in past 5:30am for two straight days and get more reading done. It’s the little things (note from Gini: Apparently working with me makes everyone early birds!). But I’m sad  summer is coming to an end – although [&hellip... Read More
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