Matt Hixson

Influencer Marketing: Stop Looking for the Pied Piper

By: Matt Hixson | May 30, 2013 | 
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Tweet Share Share +1 Pin EmailShares 241One of the big focuses in social marketing today is influencer marketing. The idea being that if you can get one person to tell something to their large audience, their audience will listen. For organizations this is seen as less effort and potentially high response. In reality, things aren’t that simple. Let’s take a look at a few things to [&hellip... Read More
Gini Dietrich

Building a Community: What’s the Secret Sauce?

By: Gini Dietrich | May 30, 2013 | 
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Tweet Share Share +1 Pin EmailShares 355In just two days, I will be joining Karen Wilson, Lara Wellman, and all of my Canadian friends at Social Capital and I cannot wait (though I think Lindsay Bell might be just a tad more excited than me)! My keynote topic this year is Blogging, Community, and Making it Work and we’re going to spend some time talking about building [&hellip... Read More
Kate Finley

Five Ways YOU Can Be a Dream PR Intern

By: Kate Finley | May 29, 2013 | 
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Tweet Share Share +1 Pin EmailShares 191Interns and internships. Despite high hopes and the best laid plans, chances are those are two words that induce stomach knots and noticeable cringes for the majority of us. It’s not that your first PR internship was intended to blow up in your face, and it’s not that we don’t want our interns to succeed. It’s just that somehow… there seemed [&hellip... Read More
Gini Dietrich

What is PR? Tactics a PR Pro Will Use Today

By: Gini Dietrich | May 29, 2013 | 
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Tweet Share Share +1 Pin EmailShares 277Remember a couple of weeks ago that blog post that suggested you use your PR skills when networking? Remember one of the tips they recommended was to know when it’s appropriate to show your bra strap? At a networking event. In a business setting. And somehow this is a PR skill? Clearly, I’m astounded (I’m still not over it), but it got [&hellip... Read More
Rosemary O’Neill

How a Two Sentence Email Became a Top News Story

By: Rosemary O’Neill | May 28, 2013 | 
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Tweet Share Share +1 Pin EmailShares 195It all started with the best Monday staff meeting ever. My husband/CEO and I decided over the weekend to offer unlimited paid time off to every one of our staff, no strings attached. In our minds, it was a matter of respecting our colleagues as adults and teammates. We would set the goals and milestones, and let them decide how [&hellip... Read More
Gini Dietrich

Three Data Points to Measure Your Blog Efforts

By: Gini Dietrich | May 28, 2013 | 
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Tweet Share Share +1 Pin EmailShares 313A few months ago, I decided to spend some time inside the Spin Sucks analytics to see if we could track and measure our blog efforts, other than the typical visitor and unique visitor increases. What I found was something surprising. Not only can we track the normal stats, we can also pay attention to how engaged the readers are [&hellip... Read More
Gini Dietrich

The Three Things, Edition 34

By: Gini Dietrich | May 26, 2013 | 
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Tweet Share Share +1 Pin EmailShares 55Welcome to 34th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if [&hellip... Read More
Gini Dietrich

Gin and Topics: The Perfect Night and It’s Not About the Nail

By: Gini Dietrich | May 24, 2013 | 
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Tweet Share Share +1 Pin EmailShares 127We’re a week behind the Canadians, but the U.S. finally gets their long weekend! Although, it was 37 degrees in Chicago on Thursday so I don’t know what our long weekend is going to bring us, weather-wise. Perhaps I’ll have to spend it reading and writing, instead of riding my bike a gazillion miles. BBQs, pool parties, neighborhood corn hole, [&hellip... Read More
Amy Sept

Cause-Related Marketing: When Doing Good Goes Bad

By: Amy Sept | May 23, 2013 | 
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Tweet Share Share +1 Pin EmailShares 152“I don’t know how other people do it. I won’t work with non-profit clients ever again!” And so it begins: Another marketing pro frustrated by the way things work, and sometimes don’t, within the non-profit world. We all have work we love, and work that we…love less. I will never forget the woman who told me — not realizing I [&hellip... Read More
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