Gini Dietrich

Four Content Ideas for Driving Inbound Leads

By: Gini Dietrich | August 3, 2011 | 
164
As some of you know, Marcus Sheridan, of The Sales Lion, did a fantastic job of giving an overview of inbound marketing and how to create content that drives leads. I’ll be honest. Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. It’s not the speakers; it’s me. I put up [&hellip... Read More
Guest

Seven Ways to Change the Perception of PR

By: Guest | August 2, 2011 | 
114
Today’s guest post is written by Glenn Ferrell. Last year, after a run-in with a spammer, Michael Arrington, the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence. …some PR firms will lie, cheat, manipulate and then just smear your reputation to get what they want…the [&hellip... Read More
Gini Dietrich

Create Your Own Media Relations Program

By: Gini Dietrich | August 2, 2011 | 
132
This first ran on Inkling Media, my friend Ken Mueller’s blog. If you read it there, hop to the comments, which are likely way more entertaining than this entire blog post. I’ve spent my entire career in communication. Very early on in my career, I honed the media relations skill. I spent a good three years building relationships with reporters who I called, even 10 years [&hellip... Read More
Guest

Three Tips to Becoming an Early Adopter

By: Guest | August 1, 2011 | 
55
Today’s guest post is written by Joe Hackman. The fast-paced evolution of technology creates opportunities for any “average Joe” with some forethought and courage. It levels the playing field, and allows those who take advantage of it, to see accelerated success for their brand or cause. Allow me to back this up with a few examples that I hope will encourage you to take your own leadership [&hellip... Read More
Gini Dietrich

Six Tips for Using Google+ Now

By: Gini Dietrich | August 1, 2011 | 
191
Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. This is so disappointing to me. Clearly they haven’t read that the new tool is in a sophomore slump and that it’s not yet available for businesses. But it’s not stopping my own industry from trying to make money teaching people how to get in there, create a personal account, and begin using [&hellip... Read More
Gini Dietrich

Gin and Topics: Righting Yourself In This Crazy World

By: Gini Dietrich | July 29, 2011 | 
50
Well, for the second time EVER, Spin Sucks has beat Danny Brown in the AdAge rankings. Today we are #35 and he is #36. Because the universe will have righted itself by Monday and he’ll jump back ahead of us, I have to take advantage and brag today! My mom would say, “You’re going to break your arm patting yourself on the back.” Love you tons, [&hellip... Read More
Guest

The Nine Immutable Basics of Effective Online Training

By: Guest | July 28, 2011 | 
27
Today’s guest post is written by Leon Noone. Some years ago, when the headmistress of one of Australia’s most exclusive private schools for girls retired, she suggested that 85 percent of the teachers she’d managed over her career should have chosen another profession. Her interviewer exclaimed. “But that would leave only 15 percent of the teachers.” She replied, “But imagine how good they’d be!” The Headmistress [&hellip... Read More
Gini Dietrich

Managing Social Media Fatigue

By: Gini Dietrich | July 28, 2011 | 
191
It’s Facebook question of the week time (clap, clap, clap!). And this week the topic is going to look eerliy similar to last week. You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. Consider it I did. And I also [&hellip... Read More
Arment Dietrich

Three Ideas for Self-Promoting Without Being Icky

By: Arment Dietrich | July 27, 2011 | 
87
This post is written by Lisa Gerber. My hometown, Sandpoint, Idaho, was just awarded Most Beautiful Small Town in America by USA Today and Rand McNally. To say we are excited and proud is an understatement. Because the Sandpoint Chamber of Commerce is a client, I’ve been involved in the discussion about how they make the most out of this huge award in their marketing campaign. Around the Arment [&hellip... Read More