Guest

Two Major Changes to SEO this Year

By: Guest | December 8, 2011 | 
53
Today’s guest post is written by Adam Justice. SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. Every few months there is a new set of best practices, and another group of web properties are adversely affected by changes. This year, in particular, has been especially harsh on websites [&hellip... Read More
Gini Dietrich

Measuring Results at the Enterprise Level

By: Gini Dietrich | December 8, 2011 | 
32
That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise. Rusty Speidel, a friend I met on Twitter who later became a close offline friend (mostly because we both road bike), has been giving me a hard time about measuring results. He thinks marketing expertise and elbow [&hellip... Read More
Arment Dietrich

Five Ways to Be Productive While Unemployed

By: Arment Dietrich | December 7, 2011 | 
34
Today’s guest post is written by Molli Megasko.  Did you know 9.2 percent of 25- to 34 year-olds are unemployed in America? I’m not an expert at being out of a job. In fact, I don’t know what it’s like, and I’m definitely not sitting here saying it’s easy by any means. What I do know is how to look attractive while being unemployed. Besides the [&hellip... Read More
Gini Dietrich

Women Are Our Own Worst Enemies

By: Gini Dietrich | December 7, 2011 | 
167
“The most common way people give up their power is by thinking they don’t have any.” – Alice Walker There is a very interesting debate happening online. It’s being highlighted with the Miss Representation Sundance film about media being derogatory to women. The trailer shows media talking about Hillary Clinton “looking haggard and 92.” It shows a clip of Sarah Palin being asked by a reporter if she has breast implants. It [&hellip... Read More
Guest

Does Big Box Fear Your Content?

By: Guest | December 6, 2011 | 
17
Today’s guest post is written by Terence Stephens. Business inspiration and ideas come from funny places. In an October episode of The Office, Robert California launched into a short monologue saying customers either know what they want and buy it on the Internet, or they don’t know, and go to stores with customer service to help them figure out what they want. Because of this, he continues, big [&hellip... Read More
Gini Dietrich

The New Yorker Breaks Embargo and Violates Ethics

By: Gini Dietrich | December 6, 2011 | 
119
I love The New Yorker. It’s one of maybe five magazines I still subscribe to the print edition. I love when it arrives because it means a good two hours of solitude while I absorb every article in the month’s edition. But I’m mad at them right now. They ran a movie review of “The Girl with the Dragon Tattoo” a week before the embargo date. First [&hellip... Read More
Guest

The Future of Social: Networks

By: Guest | December 5, 2011 | 
62
Today’s guest post is written by  Michael Schechter.   I’m not usually one for predictions, it’s just not in my DNA to whip out my crystal ball and try to gaze to the future. However, when you spend enough time in any space, you start to see trends and recurring themes that offer insight into what’s coming next. During the past few years, social media has [&hellip... Read More
Gini Dietrich

Marketing In the Round

By: Gini Dietrich | December 5, 2011 | 
163
This post is co-written by G Squared (Geoff Livingston and Gini Dietrich). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. But it’s time to let the cat out of the bag because Marketing In the Round: Multichannel Approaches In the [&hellip... Read More
Gini Dietrich

Gin and Topics: Siri, BlackBerry, and the Moron Award

By: Gini Dietrich | December 2, 2011 | 
28
When we began the Social Media Trends ninth trend contest on Monday, I promised I would reveal the winner of two webinar seats today. I lied. HAHHAAH! Just kidding. I know I gave some of you a little, tiny stab of the heart. Oh that was fun! Drumroll please…. The winner of the ninth trend that I am now challenged to incorporate into next Thursday’s webinar [&hellip... Read More