Gini Dietrich

Effective Ways to Respond to Bad PR Pitches

By: Gini Dietrich | November 3, 2011 | 
73
I can hear the wind blowing outside and it sounds like it’s really cold. So I’m pulling together this blog post in bed. I don’t want to get up! In some places in the country, wind like this is called a tornado or a hurricane. In Chicago? It’s just par for the course. It is, after all, the Windy City. But that doesn’t mean we can’t [&hellip... Read More
Arment Dietrich

Enjoy the Ride

By: Arment Dietrich | November 2, 2011 | 
47
Today’s guest post is written by Lisa Gerber. My stepfather and mother were visiting me this past weekend and I was looking forward to it. I happen to know my stepfather  has been a bit concerned lately that I have taken, in his opinion, perhaps some unnecessary risks in my professional life. So I was happy to have the opportunity to defend my position, in person. [&hellip... Read More
Gini Dietrich

What Is Public Relations? We Have a Perception Issue

By: Gini Dietrich | November 2, 2011 | 
118
Last week Heather Whaling wrote a blog post called Dear PR Pro, Is PR Just Professional BSing? The gist of it is that she was teaching a college course and one of the students said her family and friends thinks she’s going in to a field to professionally BS. If you’re in PR, you’ve heard this from your friends and family. I remember when Wag the [&hellip... Read More
Guest

Four Tips to a Better Client/Agency Relationship

By: Guest | November 1, 2011 | 
51
Today’s guest post is written by Ken Mueller. It’s always sad when a relationship ends. But sometimes it has to happen. Recently I was in a year-long relationship that was doomed from the start. And this past month it ended by mutual agreement. Now it’s time to learn and share some lessons. The Backstory There were three parties in this relationship (and it was a business relationship, [&hellip... Read More
Gini Dietrich

Measuring PR Results to the Bottom Line

By: Gini Dietrich | November 1, 2011 | 
68
It’s time for the last part of creating a digital program: Measurement. The steps, as we use them for clients, are: Listen, assess, engage, measure, and refine/improve. You can find the tools and tips for listening, assessing, and engaging here, here, and here. There is a lot of discussion about return-on-engagement or influence being the right measurement tool. But, as a business owner, I’m here to tell you that’s horse hockey... Read More
Guest

Three Steps to Building an Incredible Brand

By: Guest | October 31, 2011 | 
47
Today’s guest post is written by David Horne. You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to create the next Google, Apple, Nike, or Coke? Who doesn’t want to drive an incredible brand, one people love, that affects lives, and changes the world?  “We are no doubt [&hellip... Read More
Gini Dietrich

How Much Transparency Is Too Much?

By: Gini Dietrich | October 31, 2011 | 
152
Reed Hastings, the CEO of Netflix, has had a rough year. First Netflix hired actors in Canada to pretend they were excited customers. The problem? Canada was dying to get Netflix so the anticipation and excitement was already there and actors weren’t necessary. But the bigger issue was those actors were talking to media, as if they were real customers. And, maybe they were, but that’s [&hellip... Read More
Gini Dietrich

Gin and Topics: Lollipops, Donkeys, and Misrepresentations

By: Gini Dietrich | October 28, 2011 | 
43
It’s Friday! And it’s the weekend before Halloween, which means you have today and tomorrow to get your pumpkin entry in on our Facebook wall. I saw some of the prizes yesterday and I may have to enter myself! They’re goooood! We’ll be announcing the winners on Monday. So do that sometime before midnight on Saturday and read (and watch) Gin and Topics right now... Read More
Guest

Are Schools Killing Creativity?

By: Guest | October 27, 2011 | 
120
Today’s guest post is written by Craig McBreen. Years ago, there was a boy who spent much of his school day staring out the window, daydreaming. To him, school was like the clink – a penitentiary so void of inspiration his imagination often left the room. His creative spirit needed an outlet, but it was so stifling in there. Kids dream big Children are imaginative and [&hellip... Read More