Arment Dietrich

Open Call for Content Contributions

By: Arment Dietrich | September 7, 2011 | 
33
This post is written by Lisa Gerber. Bring me your case studies, your articles, your podcasts, and your webinars! Two weeks ago, I shared with you How to Create an Editorial Calendar, based in part, on work we are doing for Spin Sucks Pro. We are creating a curriculum for digital marketing, strategic planning, inbound marketing, content marketing, and digital PR. And that’s just this year. [&hellip... Read More
Gini Dietrich

White House Creates Crowdsourcing Site

By: Gini Dietrich | September 7, 2011 | 
79
“We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.” – the preamble of the Constitution of the United States. And now “we the people” have something else. This [&hellip... Read More
Guest

Am I Important? Finding Balance in Influence Score

By: Guest | September 6, 2011 | 
78
Today’s guest post is written by Tammy Kahn Fennell. Social media has given rise to an entire new level of narcissism. We all want to be heard, and to be respected. Twenty years ago I bet you never thought that taking a stroll in the countryside or eating at a restaurant would be worthy of broadcasting out to your friends, family, and business contacts, but here [&hellip... Read More
Gini Dietrich

Sabotaging An Entire Culture

By: Gini Dietrich | September 6, 2011 | 
101
“A good 65 percent of today’s grade-school kids may end up doing work that hasn’t been invented yet.” – Cathy Davidson, co-director of the annual MacArthur Foundation Digital Media and Learning Competitions I saw a stat the other day that said most grade school kids aren’t learning cursive handwriting anymore. It’s pretty clear paper will eventually be extinct. Does that mean the next generation won’t write long [&hellip... Read More
Gini Dietrich

A Gigantic Hole In the Online World

By: Gini Dietrich | September 5, 2011 | 
80
I didn’t know Trey Pennington, like many of you knew him. Sure, I knew him online and we chatted on Twitter. I also ran into him a couple of times on the speaking circuit. But I didn’t have the same experiences like Mark Schaefer and Olivier Blanchard. I can’t even say I’ve dealt with depression like Geoff Livingston and Bridget Pilloud. But I watched Trey, from [&hellip... Read More
Guest

The Forgotten Stakeholder In Crisis Communication

By: Guest | September 1, 2011 | 
44
Today’s guest post is written by Alicia Kan.  She is presenting next week’s Spin Sucks Pro webinar on crisis communications. You’ll find more information below. From BP to Kenneth Cole to Mattel, there is no lack of disasters that we, as communications professionals, can analyze and learn from. These examples add to the growing body of guides on how to survive a corporate crisis played out [&hellip... Read More
Gini Dietrich

The Best Blogging Platform and Plugins

By: Gini Dietrich | September 1, 2011 | 
114
It’s Facebook question of the week time (clap, clap, clap!). Jeremy Whittaker, my Utah turned Germany friend, asks, “Could you give a rundown of the the best technologies for a corporate blog? I’m looking for the best platforms and plugins that make a blog rock.” Sure, Jeremy! This is a question we get a lot so I have a handy dandy list already created. The video has [&hellip... Read More
Guest

5 Reasons I Should Get More Comments than Gini Dietrich

By: Guest | August 31, 2011 | 
662
Today’s Coup de Blog is written by Michael Schechter . Every day, Gini Dietrich leads you to believe that she is kind enough to provide others an opportunity to give their voice on this blog; to share in her audience. This is a flat out lie. Having been a long time reader of Spin Sucks, there is one clear and, frankly, sinister intent for Gini’s so-called [&hellip... Read More
Gini Dietrich

Groupon IPO In Jeopardy As They Violate SEC Rules

By: Gini Dietrich | August 31, 2011 | 
135
On the radio yesterday, they did an interview with Daniel Kibblesmith, a 27-year-old comedy writer for Groupon. Rumor has it he’s one of Chicago’s most eligible bachelors. And, apparently last night, he was the guy date on The Millionaire Matchmaker. I’ve never seen the show, but I’ve heard the guys who are typically on there are douchebags. But that’s neither here nor there... Read More