Gini Dietrich

Gin and Topics: Ketchup Cake, Momsplaining, and More

By: Gini Dietrich | February 2, 2018 | 
5
On this week's Gin and Topics, we have ketchup cake (ew), momsplaining with wine, Michelle Obama, rules for the Super Bowl, and more!

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Mike Connell

The Big Question: What’s Your Favorite Social Network?

By: Mike Connell | February 2, 2018 | 
10
There’s a lot to do day-in and day-out. If you had to choose (and you do): what is your favorite social network, and why

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Ryan Gould

The Do’s and Don’ts of Creating Brand Loyalty

By: Ryan Gould | February 1, 2018 | 
9
To create brand loyalty you must make your customers appreciate your brand and let them know your brand appreciates them

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Gini Dietrich

Performance-Based Pricing in a Billable Hours Industry

By: Gini Dietrich | February 1, 2018 | 
11
In a billable hours and retainer industry, performance-based pricing is not something we typically embrace. But what if we could get paid for our results? Gini Dietrich has more

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Linda Landers

How to Get Marketing to Women Right

By: Linda Landers | January 31, 2018 | 
10
When it comes to marketing to women, we have to treat them as people, as athletes, as beer drinkers...and recognize them as the key purchasers. Linda Landers has more

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Gini Dietrich

Are Communicators Responsible for New Business Development?

By: Gini Dietrich | January 31, 2018 | 
22
To sell is human, but for communicators, new business development feels yucky. Change your mindset and achieve more growth than you thought possible

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Janice Evans-Davis

How a Small Non-Profit Used the PESO Model for Success

By: Janice Evans-Davis | January 30, 2018 | 
10
With PR and marketing being coordinated under one management umbrella these days, it's difficult to not cross lines and be successful. Here is a five-week case study for a small non-profit that did just that, using the PESO model

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Gini Dietrich

The Importance of Tracking Time and Other PR Firm Essentials

By: Gini Dietrich | January 30, 2018 | 
14
A study by StevensGouldPincus shares a PR firm's average profits, hours, and rates. It also discusses the importance of tracking time and other essentials

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Sara Robinson

What the Rise of the Experience Economy Means for Communicators

By: Sara Robinson | January 29, 2018 | 
8
Millennials find motivation through memories and shared experiences, giving rise to the “experience economy.” So what does this mean for communicators

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Laura Petrolino

Ethical Decision-Making in Business: Why Good People Do Bad Things

By: Laura Petrolino | January 29, 2018 | 
14
Sometimes good people do bad things, that's why ethical decision-making in business is something we all need to think about. Laura Petrolino explains why and how

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