Jack Vincent

Skin in the Game and the Art of the Next Step

By: Jack Vincent | February 4, 2015 | 
12
Are you wasting time with prospects who don't have skin in the game? Jack Vincent shows you how to stop the cycle of over-serving when prospecting. ... Read More
Laura Petrolino

Growing a Business: The Jump Shot Strategy

By: Laura Petrolino | February 4, 2015 | 
26
What does basketball have to do with business? Find out why every entrepreneur should take a lesson from Kenny Sailors, inventor of the jump shot... Read More
Robert Nachum

Six Strategies to Boost eCommerce Conversions

By: Robert Nachum | February 3, 2015 | 
11
Are your eCommerce efforts tanking? Conversion rates down? Think you're doing everything right? Maybe not. Robert Nachum shares his six steps to success!... Read More
Gini Dietrich

Sponsored Comments: Is the Web About to Get Uglier?

By: Gini Dietrich | February 3, 2015 | 
44
Disqus introduced sponsored comments as a way for publishers to make money and to enhance a user's experience. But will it be all that and a bag of chips... Read More
Eleanor Pierce

Influencer Relations and the Target Plus-Sized Win

By: Eleanor Pierce | February 2, 2015 | 
19
Target's new influencer relations campaign is smart on a lot of levels. We're digging into the plus-sized problems the brand has had in the past, and how they're using influential bloggers to turn things around. ... Read More
Gini Dietrich

Losing a Valuable Team Member is Hard

By: Gini Dietrich | February 2, 2015 | 
154
Losing a valuable team member is hard, particularly when the organization is small and you've all become friends. Here is Gini Dietrich's take on the matter... Read More
Gini Dietrich

Gin and Topics: It’s Laura’s Birthday and We’re Alright

By: Gini Dietrich | January 30, 2015 | 
66
It's time for Gin and Topics and it's a special Laura Petrolino birthday edition. In her honor, we have babies, snowmageddon, and fantasy football losses... Read More
Eleanor Pierce

PR Writing: Seven AP Style Rules to Know

By: Eleanor Pierce | January 29, 2015 | 
27
Trying to get on a reporter's good side? Eleanor Pierce explains why, before you do any PR writing, you must familiarize yourself with AP Style... Read More
Laura Petrolino

Client Service is in the Details

By: Laura Petrolino | January 29, 2015 | 
36
Do the details make or break how you provide client service? Laura Petrolino shares her tips on communicating in a way that builds client trust... Read More