Gini Dietrich

Gin and Topics: This Donkey is Smarter Than You

By: Gini Dietrich | July 7, 2017 | 
1
On this week's Gin and Topics, we have a donkey who is smarter than all of us, kids who grow up with dogs, Julie Andrews, and more
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Gini Dietrich

The Big Question: How Important Are Social Media Stories?

By: Gini Dietrich | July 7, 2017 | 
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On this week's The Big Question, we asked "What are the pros vs. cons of social media Stories? Do you use them, and what’s the biggest value, if any, in a PR context?" Nine experts answered
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Walter Lim

Be a Better PR Leader with Seven Lessons from Mother Nature

By: Walter Lim | July 6, 2017 | 
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What do nature and business have in common? Not much, right? Or maybe it does. Walter Lim argues that every PR leader should learn these business lessons from mother nature.
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Gini Dietrich

How to Implement PR Metrics in the Second Half of the Year

By: Gini Dietrich | July 6, 2017 | 
2
It's time to buckle down and achieve the goals set in January. Included in that should be the PR metrics that show real business results.
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Tony Tie

Five Ways Travel Marketers Can Make the Most of Snapchat

By: Tony Tie | July 5, 2017 | 
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Despite its popularity among Millennials, not many marketers, especially those in the travel industry, use Snapchat to its full potential. Tony Tie says that besides using it as a testing ground, there are other ways travel brands can take advantage of the app to engage the next generation of consumers
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Laura Petrolino

Founding Fathers Quotes to Guide Your Business Success

By: Laura Petrolino | July 5, 2017 | 
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Our Founding Fathers were the ultimate entrepreneurs. It makes sense they'd have pretty good advice to help grow your business and your career. At least Laura Petrolino thinks so. These Founding Fathers Quotes will inspire, motivate, challenge, and guide your business success.
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Gini Dietrich

Gin and Topics: The Independence Day Holiday Edition

By: Gini Dietrich | June 30, 2017 | 
2
On this week's Independence Day holiday edition of Gin and Topics, we meet George, a service dog, a dancing gorilla, and revisit Tight Pants
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Gini Dietrich

The Fireside Chat: PR Metrics with Rebekah Iliff

By: Gini Dietrich | June 30, 2017 | 
0
On this month's Fireside Chat, we visit with Rebekah Iliff, chief strategy officer at AirPR, about PR metrics, ranch vacations, machine learning, and more
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Darren Wilson

Four Ways to Nail the Execution of Your Story-living Experience

By: Darren Wilson | June 29, 2017 | 
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Story-living takes storytelling to the next level by bringing a brand experience to life. Darren Wilson shares four strategic ways to take your concept directly to consumers. Read them all here
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Gini Dietrich

Tell Us Your Least Favorites: A Spin Sucks Holiday Game

By: Gini Dietrich | June 29, 2017 | 
48
As we continue the slow holiday week, the Spin Sucks team invites you to play Tell Us Your Least Favorites, with six questions about the things you hate
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