Gini Dietrich

Three Ways to Be Prepared for the Inevitable Fake News Crisis

By: Gini Dietrich | March 9, 2017 | 
8
No brand, organization, or executive is immune from fake news or a 5 a.m. Twitter frenzy. Here are three things you can do right now to prepare. Insurance, if you will
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Zachary Evans

How to Find Time to Make Marketing Your Small Business a Priority

By: Zachary Evans | March 8, 2017 | 
4
One of the most difficult things small business owners face is marketing their business. This is especially true as the business begins to grow. Where do you find the time to focus on marketing your small business? Zachary Evans has some tips
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Gini Dietrich

Three Ways to Build Executive Thought Leadership

By: Gini Dietrich | March 8, 2017 | 
3
While some think thought leadership is a buzzword, it's a tactic that is very effective. If you can build influence for all of your execs, you will win in the public eye, and with prospective customers
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Bruce Chen

How Alternative Facts Damage the PR Profession

By: Bruce Chen | March 7, 2017 | 
11
In the light of the alternative facts, PR professionals' work just became harder. We need to fight for the credibility of our profession. There are no other professionals on earth better equipped to handle a crisis than us. Let's do this!
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Gini Dietrich

How to Gain Executive Buy-in for PESO Model Implementation

By: Gini Dietrich | March 7, 2017 | 
1
While presenting the PESO model in person, we often hear how PR pros love it, but they'll never gain leadership's buy-in. Here's how to fight that battle
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Kevin Anselmo

Build Relationships by Pitching Journalists to Be in YOUR Stories

By: Kevin Anselmo | March 6, 2017 | 
11
In a landscape in which PR professionals outnumber journalists in the United States by five to one, how can your media pitch stand out from the crowd? Kevin Anselmo shares how PR professionals can cut through the media pitch clutter by reversing the process and put journalists in our shoes
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Laura Petrolino

Vacation Time: How to Grow Professionally from Time Away

By: Laura Petrolino | March 6, 2017 | 
12
You can't bring your best to your job if you don't also take some time away. Vacation time is a needed part of a successful career. Laura Petrolino explains how to grow professionally and improve efficiency through time away from the office
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Gini Dietrich

Gin and Topics: Dance Battle with JLo and a Moana Duet

By: Gini Dietrich | March 3, 2017 | 
7
On this week's Gin and Topics, we have a Jimmy Fallon and JLo dance battle, a father daughter Moana duet, hunting tigers, and more
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Gini Dietrich

The Big Question: Is Thought Leadership Dead?

By: Gini Dietrich | March 3, 2017 | 
14
Is the term thought leadership a buzzword and it's time to shelf it, or is it alive and well, but used improperly? We ask five experts for their thoughts
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Blake Davies

Why it Pays to Invest in Quality PR Content

By: Blake Davies | March 2, 2017 | 
0
What does quality PR content really mean? More importantly, how can you evaluate the quality of your PR content? Blake Davies has answers to these and more
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