Gini Dietrich

Gin and Topics: Prepare Your Comebacks

By: Gini Dietrich | February 12, 2016 | 
On this week's Gin and Topics, we have the 25 best movie comebacks of all time—which you should memorize and use—and more... Read More
Robert Conrad

Culture of Victims: How to Prevent Workplace Conflict

By: Robert Conrad | February 11, 2016 | 
Workplace conflict is never fun and if ignored or neglected, can escalate to ridiculous levels. In an effort to streamline daily communications and workflow, many marketing and customer service firms have turned to instant messaging apps. Robert Conrad looks at how to avoid workplace conflict and create a positive, friendly office culture, even for remote businesses. ... Read More
Gini Dietrich

Dynamic Signal Helps Employees Share Content

By: Gini Dietrich | February 11, 2016 | 
You know the issue you have where employees won't share company content? There is a solution in a platform that gamifies the experience so you no longer have to harass anyone. Gini Dietrich has more about it, how it works, and how it helps you duplicate time... Read More
Benedict Brychta

The Psychology of Marketing: Nine Tools You Need

By: Benedict Brychta | February 10, 2016 | 
Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use... Read More
Gini Dietrich

The Ins and Outs of Postmatic

By: Gini Dietrich | February 10, 2016 | 
Postmatic is a new commenting system that puts the blogger back in control, helps with the privacy of readers, and gives subscribers a plethora of options. Here, Gini Dietrich describes how it works, the benefits to you, and even some of the things that drive her batty about it... Read More
Brock Stechman

Why Modern Marketers Need Flexible Budgets

By: Brock Stechman | February 9, 2016 | 
Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success. ... Read More
Gini Dietrich

The Pros and Cons of the Best Super Bowl Ads

By: Gini Dietrich | February 9, 2016 | 
We have the three best Super Bowl ads of 2016 and discuss the pros and cons of each. Hint: Going viral does not equal success. Does this mean we're doing it wrong? Gini Dietrich has more... Read More
Steve Randazzo

Super Bowl Ads: $6 Million Your Brand Will Never Get Back

By: Steve Randazzo | February 8, 2016 | 
Every year advertisers pour money into Super Bowl ads, playing the game theory of marketing. Steve Randazzo argues that this lavish mass market expense is a waste of money. He further explains why the Super Bowl advertising fails at creating ROI. ... Read More
Laura Petrolino

Customer Retention Strategies for Lovebirds

By: Laura Petrolino | February 8, 2016 | 
The customer lifecycle is much like any other romantic relationship. First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer. ... Read More