Martin Waxman

Communications Perspectives from Classic Board Games

By: Martin Waxman | January 16, 2014 | 
42
Start 2014 with a clean slate, renewed focus, and new skills. Martin Waxman is back from his holiday with some unexpected communications perspectives from the world of old-school tabletop and board games. ... Read More
Daniel Hebert

Influencer Outreach: Achieve Communications Goals

By: Daniel Hebert | January 15, 2014 | 
80
It might be the hottest topic in marketing, but the success of influencer outreach depends on aligning business goals with the right mix of tactics and timing. Learn how influencer outreach can help boost your brand and increase sales. ... Read More
Gini Dietrich

Join Shel Israel for a Special Livefyre Q&A Today

By: Gini Dietrich | January 15, 2014 | 
197
Join Shel Israel for our monthly Livefyre Q&A author chat. He will be here to discuss the Age of Context, the book he co-authored with Robert Scoble. Learn more about how the convergence of five trends could mean you have a butler attending to your needs... Read More
Patrick Hayslett

Evergreen Content: Making the Seasonal Relevant All Year

By: Patrick Hayslett | January 14, 2014 | 
33
Are "hot" content marketing topics truly separate from "evergreen content"? Dove didn't think so, and they published out-of-season with great success. See how they did it and you can use the tactics as part of your own content intiatives. ... Read More
Gini Dietrich

Brand Journalism: Breathe New Life into Old Content

By: Gini Dietrich | January 14, 2014 | 
37
In the second in a series about brand journalism, we take a look at how to breathe life into old content. By providing examples and a couple of case studies, you'll learn how to find old stories, interview sources, and republish... Read More
Meriel Lesseig

SEO is Not Dead

By: Meriel Lesseig | January 13, 2014 | 
38
As Google continues to tweak its algorithms to improve the search experience for its users, the old ways of SEO are dying, but the practice is very much alive. Effective SEO strategy focused on keywords and without social isn't a strategy at all. ... Read More
Gini Dietrich

Time Management: A Challenge to Make You More Productive

By: Gini Dietrich | January 13, 2014 | 
142
In a quest to outdo one another in how busy we are, we've become less productive and less focused. In this time management challenge, we help you understand how that's killing your body and your mind... Read More
Lindsay Bell

The Three Things, Edition 63

By: Lindsay Bell | January 12, 2014 | 
11
Today's The Three Things brings you climate change and evolution, habits and how they affect us, and, well, getting fat and lazy during winter, and why it's important to change that!... Read More
Gini Dietrich

Gin and Topics: Hollywood and a Visit to Christmas Past

By: Gini Dietrich | January 10, 2014 | 
35
This week's Gin and Topics has Jimmy Fallon and Cecily Strong; Conan, Ice Cube, and Kevin Hart; Kate Winslet and Hugh Jackman; Obama and Spielberg; and the Christmas version of Chatroulette. Happy viewing!... Read More