Gini Dietrich

The PR Industry is Full of Spin Doctors and Liars

By: Gini Dietrich | December 6, 2016 | 
On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us
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Hanna Knowles

Seven Ways to Deliver PR Value for Small Business Success

By: Hanna Knowles | December 5, 2016 | 
As a small business owner you need to think sales, profit margins, PNL, and more. But how can you become a key component of your community? How do you build those long-lasting, loyal relationships with your customers? That's where PR comes into play. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers.
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Gini Dietrich

Brand Awareness: A Phrase to Banish from Your PR Vocabulary

By: Gini Dietrich | December 5, 2016 | 
On the first day of Christmas, Spin Sucks gave to you, a phrase to banish forever. Brand awareness is only the beginning, not the end. Gini Dietrich challenges you to think differently about your PR goals and results
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Gini Dietrich

Gin and Topics: American Kids Try French Food

By: Gini Dietrich | December 2, 2016 | 
On this week's Gin and Topics, American kids try French food, a little boy has lost his goggles, New Zealand is fed up with winter wonderlands, and more. Gini Dietrich has them all for your viewing pleasure
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Evan Asano

A 10-Step Approach to Launching Your First Influencer Marketing Campaign

By: Evan Asano | December 1, 2016 | 
Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign
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Gini Dietrich

A Holiday Gift to Spin Sucks Readers: From Us to You

By: Gini Dietrich | December 1, 2016 | 
In the Spin Sucks world, December 1 marks the start of the holiday season. This year, we'd like to celebrate by giving our dear readers a gift. Gini Dietrich has more on what it is, how you can claim yours, and what to expect. We hope you join us!
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Maris Callahan

The Business Benefits of Not-Com Domain Names

By: Maris Callahan | November 30, 2016 | 
Your website is the first chance you have to make an impression on your prospective clients or customers. As marketers, a polished and professional website is arguably the single most important promotional tool in your arsenal. Maris Callahan looks at how brands create meaningful and memorable homes on the Internet
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Gini Dietrich

Four Email Drip Campaigns to Extend Your Communications Program

By: Gini Dietrich | November 30, 2016 | 
Email drip campaigns feel like they should be left to, well, the email marketers. But Gini Dietrich proves they belong in the communications plan. Here are four examples that will extend your public relations efforts
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Erika Heald

Content Marketing: Four Changes for 2017

By: Erika Heald | November 29, 2016 | 
Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more
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