Gini Dietrich

Gin and Topics: The Weather Edition

By: Gini Dietrich | March 11, 2016 | 
This week's edition of Gin and Topics is all about the weather with Frankie MacDonald achieving more deserved fame and Flavor Flav in Salt Lake City... Read More
Josh Barett

How Social Media Can Help You Expand Your Business

By: Josh Barett | March 10, 2016 | 
Social media can help expand your business. Yet, there are many businesses still reluctant to use it. Josh Barett reminds us why is important for any business to have a presence on social media... Read More
Gini Dietrich

Above The Noise: A New Book for Communicators

By: Gini Dietrich | March 10, 2016 | 
Above The Noise is a new book for communicators by Carrie Morgan. In it, she describes how you can build your brand, visibility, and trust through online media. But not just that, our own Gini Dietrich wrote the foreword. ... Read More
Robby Brumberg

Want to Be a Better Writer? Learn the World Capitals

By: Robby Brumberg | March 9, 2016 | 
Whether you work in PR or in some other communications capacity, learning World capitals can open up a new world of possibilities for your writing. Robby Brumberg will show you how to remember them... Read More
Gini Dietrich

Man Convicted of Fraud for Falsifying Contracts at Agency

By: Gini Dietrich | March 9, 2016 | 
A North Carolina man has been convicted of fraud after he created fake contracts with clients to earn himself a partnership... Read More
Rick Riddle

Five Ways Content Marketing and SEO Can Work Together

By: Rick Riddle | March 8, 2016 | 
When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. Rick Riddle looks at ways to do that... Read More
Gini Dietrich

When to Use (and Not Use) Email

By: Gini Dietrich | March 8, 2016 | 
It's easy in our digital age to use email and other text communication to deliver any and all messages, but is it appropriate? Gini Dietrich has more... Read More
Pete Borum

The Explosive Result When Virtual Reality Meets Marketing

By: Pete Borum | March 7, 2016 | 
Virtual reality is a long-term investment for brands, and the ones that begin adopting 360-degree spherical content into their marketing will be best positioned for future success. The next wave of advertising won’t try to steal the attention of couch-bound viewers; it will sit down next to them, offer them a cup of Starbucks coffee, and immerse them in an experience... Read More
Laura Petrolino

Four Skills for Successful Client Service Negotiations

By: Laura Petrolino | March 7, 2016 | 
Successful client service often requires you to help your client see things from a different perspective and lead them down the right path. Laura Petrolino provides four fundamental skills needed for client negotiations that both build relationships and provide successful outcomes. ... Read More