Gini Dietrich

Join Jim Mitchem for a Special Author Q&A Today

By: Gini Dietrich | May 13, 2015 | 
Join Jim Mitchem for a Q&A about Minor King, his latest novel, where Jim Christianson, the book's protagonist, fights his way to provide for his family... Read More
Tony Gnau

Marketing Videos Don’t Have to Cost a Fortune

By: Tony Gnau | May 12, 2015 | 
Marketing videos are necessary in today's digital world, but they don't have to cost a fortune. Three-time Emmy winner, Tony Gnau, has more on video savings... Read More
Gini Dietrich

Qualities of a Prospective Employee

By: Gini Dietrich | May 12, 2015 | 
There are many things that go into interviewing a prospective employee. Qualities, skill, talent, passion, and a curiosity for the industry. Gini Dietrich has more... Read More
Elizabeth Victor

Memes: Tips to Help Them Go Viral

By: Elizabeth Victor | May 11, 2015 | 
Memes are popular to use in marketing because they tell a story, are timely, create an emotional connection, and have calls-to-action. Elizabeth Victor has more... Read More
Gini Dietrich

PR Executive in Residence at the University of Oregon

By: Gini Dietrich | May 11, 2015 | 
Our own Gini Dietrich spent the week at the University of Oregon as their PR Executive in Residence. She taught classes, broke bread, and spoke. Here is what she learned... Read More
Gini Dietrich

Gin and Topics: Mother’s Day Tribute

By: Gini Dietrich | May 8, 2015 | 
This week's Gin and Topics has a great tribute to Mother's Day from Sean Hayes and Scott Icenogle. We also have the Black Widow trailer, Ryan Gosling, and more... Read More
Doug Simon

Is PR Afraid to Earn Media?

By: Doug Simon | May 7, 2015 | 
Doug Simon recently was at the PR Week awards, where the top billing went to an agency that didn't earn media, rather bought it. He discusses more here... Read More
Eleanor Pierce

Four Tips on Going Back to Work After Maternity Leave

By: Eleanor Pierce | May 7, 2015 | 
If going back to work after maternity leave for you involves actually walking into an office, which means you can’t just wear spit-up-stained yoga pants, double the amount of prep time... Read More
Aly Saxe

PR Measurement: No Crystal Ball Required to Predict Results

By: Aly Saxe | May 6, 2015 | 
There is one word that makes PR pros squirm: Goals. This shouldn't be the case. Aly Saxe outlines how to set goals and create better PR measurement... Read More