Gini Dietrich

Time Management: A Challenge to Make You More Productive

By: Gini Dietrich | January 13, 2014 | 
142
In a quest to outdo one another in how busy we are, we've become less productive and less focused. In this time management challenge, we help you understand how that's killing your body and your mind... Read More
Lindsay Bell

The Three Things, Edition 63

By: Lindsay Bell | January 12, 2014 | 
11
Today's The Three Things brings you climate change and evolution, habits and how they affect us, and, well, getting fat and lazy during winter, and why it's important to change that!... Read More
Gini Dietrich

Gin and Topics: Hollywood and a Visit to Christmas Past

By: Gini Dietrich | January 10, 2014 | 
35
This week's Gin and Topics has Jimmy Fallon and Cecily Strong; Conan, Ice Cube, and Kevin Hart; Kate Winslet and Hugh Jackman; Obama and Spielberg; and the Christmas version of Chatroulette. Happy viewing!... Read More
Kelly Gregorio

Five Ways to Make Your Content Credible

By: Kelly Gregorio | January 9, 2014 | 
16
For your content to be effective, it needs to be credible in the eyes of readers and search engines. If you're creating content for yourself or clients, read these five tips for establishing credibility. ... Read More
Gini Dietrich

Brand Journalism: Embrace the Trend for Your Organization

By: Gini Dietrich | January 9, 2014 | 
57
The birth of brand journalism was a few years ago, but it's just now beginning to take hold. Sites such as Grantland and Alabama Gulf Seafood understand the trend and provide great examples for you to monitor... Read More
Jesse Aaron

The Fathead PR Crisis Transformed by Reddit

By: Jesse Aaron | January 8, 2014 | 
53
Reddit intimidates and frightens some PR professionals, but savvy submissions can capture the attention of the communities. Read how Fathead's PR crisis was completely transformed through a mix of humor and good timing... Read More
Clay Morgan

Content Marketing: Too Much of a Good Thing?

By: Clay Morgan | January 8, 2014 | 
82
With the volume of content published daily and readers faced with multiple options, the maxim "create good content" can no longer stand on its one. ... Read More
Alicia Lawrence

How to Increase Your Response Rate in Outreach

By: Alicia Lawrence | January 7, 2014 | 
24
Want to increase the effectiveness of your blogger and media outreach programs? Pitch smarter, use the social networks to build relationships, and practice good follow up, says Alicia Lawrence in this post. ... Read More
Gini Dietrich

Traditional PR, Alone, Cannot Create Conversions

By: Gini Dietrich | January 7, 2014 | 
96
It's fairly rampant in the startup tech world: Write a bunch of news releases and we'll gain fame and fortune. Unfortunately, traditional PR, alone, cannot create conversions. Here are three things to consider the next time your client or boss wants a news release... Read More