Gini Dietrich

Six Ways to Delegate to Your Team and Give Up Control

By: Gini Dietrich | August 16, 2016 | 
It's so difficult to delegate, particularly for type A personalities who tend to be in leadership positions. But it is critical. Here are six ways to do it... Read More
Andrea Lehr

You Can Do It! The Secret to Viral Content

By: Andrea Lehr | August 15, 2016 | 
Viral potential isn’t a matter of luck. It’s the result of a highly emotional experience and emotions are what compel people to take action. The feelings people experience after seeing, hearing, or reading something that aligns with one of the three ideal emotional configurations will influence their behavior. Andrea Lehr says there’s a method to the madness, and all it takes is for your content to strike the right emotional chord. She has more... Read More
Laura Petrolino

Challenge Consumer Perspectives with Brand Storytelling

By: Laura Petrolino | August 15, 2016 | 
Does you brand challenge a consumer's perspectives or habits? Laura Petrolino explains how to use brand storytelling to effectively change behavior... Read More
Gini Dietrich

Gin and Topics: Content Slow Jam the News

By: Gini Dietrich | August 12, 2016 | 
On this week's Gin and Topics, we have some local Chicago celebrities who slow jam their content news, some Olympians, a gleeful dog, and more... Read More
Mollie McDonnell

The Hottest Trends In Digital Marketing Automation

By: Mollie McDonnell | August 11, 2016 | 
By choosing the right marketing automation software for your business, you will find success at driving leads and making sales. Mollie McDonnell has more... Read More
Gini Dietrich

The Wheel and Spoke Model of Content Marketing

By: Gini Dietrich | August 11, 2016 | 
There is much debate about where content lives and whether or not the wheel and spoke model of communications is dead. Here is a different look at it... Read More
Michael Lundberg

Eight Tips for Successful eCommerce Email Marketing

By: Michael Lundberg | August 10, 2016 | 
To capture more customers and increase your sales,you can’t ignore the fact that email marketing will bring more e-commerce to your business... Read More
Gini Dietrich

Five Ways to Have Conflict-Ridden Conversations

By: Gini Dietrich | August 10, 2016 | 
It's not easy to have conflict-ridden conversations. In fact, many of us tend to avoid them as long as possible. Here are five ways to make them easier... Read More
John Jiloty

Make Social Media Profitable For Your Business

By: John Jiloty | August 9, 2016 | 
You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. John Jiloty has more ... Read More