Jason Popp

Three Ways the UFI Congress Will Shape Business

By: Jason Popp | January 14, 2016 | 
Jason Popp shares insights from the UFI Congress and how they will shape his business strategies in 2016. Learn more here... Read More
Gini Dietrich

Facebook Instant Articles: Why Should I Care?

By: Gini Dietrich | January 14, 2016 | 
Facebook Instant Articles have launched and faltered and come back again, making ad revenue available to content producers. Here's what you need to know... Read More
Frederik Vincx

Agile Planning: What Software Teams Can Teach PR Pros

By: Frederik Vincx | January 13, 2016 | 
Agile planning has been fundamental to software development for years. But it’s applicable to the communication sector, too. Here are some cornerstones... Read More
Gini Dietrich

What is Peach and Why Should I Care?

By: Gini Dietrich | January 13, 2016 | 
Peach is the new social network from Vine co-founder, Dom Hoffman. In its infancy, we discuss whether or not it will stick or go the way of Ello and others... Read More
Nicole Rodrigues

Leading Leaders: PR Pros Need Sharpened Leadership Skills

By: Nicole Rodrigues | January 12, 2016 | 
It's time for PR pros to become leading leaders. Nicole Rodrigues shares five ways PR pros can sharpen their leadership skills. ... Read More
Gini Dietrich

Checking Out VR Content

By: Gini Dietrich | January 12, 2016 | 
Have you thought about using VR content in your content marketing mix? Here is a step-by-step process to get started, with ideas on what to shoot... Read More
Tony Gnau

Making a Murderer: Storytelling Substance Over Style

By: Tony Gnau | January 11, 2016 | 
Making a Murderer is a classic case of valuing storytelling over fancy production. Tony Gnau shares a few lessons PR pros can learn from the series... Read More
Laura Petrolino

Technique Matters for Communications Strategy Success

By: Laura Petrolino | January 11, 2016 | 
If your communications strategy isn't as successful as could be, examine your execution technique. Laura Petrolino has a list of questions to ask yourself... Read More
Gini Dietrich

Gin and Topics: Ellen’s Never-Ending Scares

By: Gini Dietrich | January 8, 2016 | 
In the first Gin and Topics of the New Year, Ellen makes not one, but two appearances and has us laughing so hard there were asthma attacks... Read More