Gini Dietrich

Six Ways to Get the Most From Your PR Firm

By: Gini Dietrich | May 12, 2016 | 
The PR firm relationship can be a little shaky if both sides don't collaborate and invest. Here are six ways you can get the most from your PR firm... Read More
Daniel Bliley

Five Content Marketing Tools to Help Scale Small Teams

By: Daniel Bliley | May 11, 2016 | 
As a small business, it can be challenging to scale your operation to meet the growing demands placed on marketing departments and deliver KPIs that lead to more trust, budget, and staff. Daniel Bliley says you can scale your team—and your content—by “hiring” these five lean and powerful candidates... Read More
Gini Dietrich

Seven Reasons You Should Read Your Boss’s Blog

By: Gini Dietrich | May 11, 2016 | 
One of the biggest complaints we hear from executives is, "Why doesn't my team read my blog?" Here are seven reasons you should read your boss's blog... Read More
Andrea Jones

Out With the Old: Rethink Your Content Marketing Strategy

By: Andrea Jones | May 10, 2016 | 
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy... Read More
Gini Dietrich

Promote Social Media to the Integrated Communications Bullpen

By: Gini Dietrich | May 10, 2016 | 
Social media is often left to the interns or young professionals. Here we make a case for promoting it to the integrated communications mix... Read More
Chris Hickman

Should You Rely On Google Alone for Online Visibility?

By: Chris Hickman | May 9, 2016 | 
Could you be relying on Google too much for online visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify... Read More
Laura Petrolino

Mother’s Day Lessons for the PR Professional

By: Laura Petrolino | May 9, 2016 | 
The lessons our mothers teach us are endless, for both life and work. Laura Petrolino discusses three lessons from her mother which have helped her become a better PR professional—and can help you as well. ... Read More
Gini Dietrich

Gin and Topics: Happy Mother’s Day!

By: Gini Dietrich | May 6, 2016 | 
It's the Mother's Day edition of Gin and Topics, with the "Bad Moms" trailer and Kimmel staffers reading texts from their moms. That and more in today's episode... Read More
Jane Hurst

12 Tools for Powerful Influencer Research

By: Jane Hurst | May 5, 2016 | 
How do you find the right influencers for your campaign? You need to do your research. There are loads of great online tools that will help you with your research, so you can find the right fit for your campaign. Jane Hurst shares her favorite tools... Read More