Jess Ostroff

Don’t Maintain Your Reputation, Build It

By: Jess Ostroff | April 15, 2014 | 
20
You are your reputation. And maintaining it is not good enough. You have to constantly work on building it to make the most of your opportunities... Read More
Gini Dietrich

PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle

By: Gini Dietrich | April 15, 2014 | 
54
An article by Emma Jacobs at the Financial Times about how much PR sucks led to a blog post by Richard Edelman. They are both right and wrong. Here's why... Read More
Hessie Jones

Online Integrity: Are You Who You Say You Are?

By: Hessie Jones | April 14, 2014 | 
78
It's easy to hide behind an online persona, especially if you have something to hide. But when it comes to your reputation, integrity online and off is key... Read More
Gini Dietrich

Recycle Existing Content with These Four Tips

By: Gini Dietrich | April 14, 2014 | 
29
Creating new content doesn't mean you have to start from scratch every time. Recycle existing content with these four tips and Goole will love you forever... Read More
Lindsay Bell

The Three Things, Edition 77

By: Lindsay Bell | April 13, 2014 | 
8
Do you think infographics are a relatively new creation? Part of our new digital lives? You would be wrong. In today's The Three Things, we look at an infographic from 1862, contemplate the age of the moon, and consider who owns what on social media. ... Read More
Gini Dietrich

Gin and Topics: Self-Deprecating Workout and Twins Sing “Let it Go”

By: Gini Dietrich | April 11, 2014 | 
28
In this week's Gin and Topics, we have a man snake, a painful client/agency meeting, an old man shuffling, twins singing "let it go," and a kid with cerebral palsy who does Workout Wednesday... Read More
Mary Anne Keane

Mentor to Build Successful Relationships

By: Mary Anne Keane | April 10, 2014 | 
10
It doesn't take a formal intern program to make a difference in the lives of young professionals. Plus, in today’s digital world, a mentoring relationship doesn’t have to be in-person. Virtual mentoring can be just as powerful. Finding ways to mentor can boost your personal and business relationships while helping an eager communications pro... Read More
Gini Dietrich

The One-Page Quarterly Plan Template

By: Gini Dietrich | April 10, 2014 | 
65
Many of us write business plans every year that get stuck in a drawer never to be reviewed again. Here is a one-page quarterly plan template to help you stay on top of goals all year... Read More
Nick Cicero

Community Building with Strategy and Value

By: Nick Cicero | April 9, 2014 | 
8
Metcalfe's law states that the value of a network is equal to the square of the number of connected users of the network. When this law was first proposed, they were talking about this awesome new communication device called the fax machine. One fax machine on its own is useless - it has no other machines to communicate with. Bring together 100, we're zipping files from Florida to Maine. The same goes for communities of people: One person alone communicates with no one. Bring together 100 people, now we're sharing experiences and ideas and creating new ones. How are you adding value to your community... Read More