Gini Dietrich

The Three Things, Edition 52

By: Gini Dietrich | October 13, 2013 | 
Tweet37 Buffer Share1 Share9 +1 Pin1Shares 48Welcome to the 52nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and me. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed [&hellip... Read More
Gini Dietrich

Gin and Topics: Girls Don’t Poop and Cat Massages

By: Gini Dietrich | October 11, 2013 | 
Tweet48 Buffer Share12 Share11 +111 Pin2Shares 84By Gini Dietrich How about that Bears game on Thursday night? Holy cow. I didn’t think they were going to pull it out. I thought, for sure, I was going to have to listen to my friends taunt me about how MY team lost to the 0-5 Giants. Instead I’m listening to how much our defense sucks and how it’s [&hellip... Read More
Jesse Aaron

Reddit: Five Tips to Earn Front Page Status

By: Jesse Aaron | October 10, 2013 | 
Tweet81 Buffer Share5 Share15 +110 Pin3Shares 114By Jesse Aaron In June 2005, the cyber-culture phenomenon known as Reddit was born. Marked as “the front page of the internet” Reddit has the stats to boast. With 60-70 percent of the front page containing images, it’s an appealing place to be. Not only is it visually appealing, it influences the way we communicate, our purchasing habits, and our perceptions [&hellip... Read More
Gini Dietrich

Experience: The One Business Regret I Have

By: Gini Dietrich | October 10, 2013 | 
Tweet90 Buffer Share56 Share40 +111 Pin3Shares 200By Gini Dietrich Kate Finley and I were having a conversation the other day about owning a business. She asked me if I have any regrets. I thought for a minute and then told her my biggest regret is not getting more experience before going out on my own…not understanding the business side of the PR business before I ventured [&hellip... Read More
Steff Moore

Difficult Clients: The Clint Eastwood Guide to Managing Them

By: Steff Moore | October 9, 2013 | 
Tweet96 Buffer Share35 Share35 +111 Pin19Shares 196By Steff Moore “Now remember, things look bad and it looks like you’re not gonna make it, then you gotta get mean. I mean plumb, mad-dog mean. ‘Cause if you lose your head and you give up then you neither live nor win. That’s just the way it is.” – Clint Eastwood. As professionals, we talk a lot about how [&hellip... Read More
Yvette Pistorio

Instagram: How to Use it to Build Your Brand

By: Yvette Pistorio | October 9, 2013 | 
Tweet177 Buffer Share23 Share36 +137 Pin23Shares 296Sharing images with your community is fun, which is why Instagram is such a popular app. It makes all photos look good, photographer or not. With  more than 150 million active users, I’m not the only one who enjoys the photo sharing site. Brands have been hopping on board and trying to master the social network. In comes TrackMaven, a competitive analysis firm, [&hellip... Read More
Joe Forte

Four Video Marketing Tips for PR Professionals

By: Joe Forte | October 8, 2013 | 
Tweet118 Buffer Share13 Share12 +112 Pin3Shares 158By Joe Forte Editor’s Note: Yesterday we talked about the types of videos every organization should produce. Today we bring you more great tips! In today’s global economy, one medium of marketing has transcended all others because of its affect across every industry: Video marketing. Video marketing refers to the promotional strategies of companies through the use of short, engaging [&hellip... Read More
Gini Dietrich

Fake Reviews Fined; PR Firms Beware

By: Gini Dietrich | October 8, 2013 | 
Tweet190 Buffer Share106 Share47 +195 Pin5Shares 443By Gini Dietrich I have a friend who leads a team of attorneys that are the lawyers for the PR field. Michael Lasky and his team at Davis & Gilbert know anything and everything there is to know about the law and PR and they keep up on what’s happening in the social space, from a legal perspective. Whenever there is an [&hellip... Read More
Tony Gnau

The Four Videos Every Company Should Produce

By: Tony Gnau | October 7, 2013 | 
Tweet142 Buffer Share18 Share23 +117 Pin5Shares 205By Tony Gnau Hey everyone… let’s do a video! It sounds like so much fun, and I have it say… it is. More and more companies are producing PR and marketing videos, and thanks to the web and social media, they have become easily shared pieces of content. Video allows company leaders to share their stories with customers and prospects. [&hellip... Read More