Gini Dietrich

PR Pros Not Keeping Up with What Journalists Want

By: Gini Dietrich | August 14, 2012 | 
93
I’m sure most of you remember when the plane went down in the Hudson River. Do you also remember the photo that accompanied most of the news reports? It was the image to the left, which was tweeted by one Janis Krums, who was on the ferry crossing the River when the plane landed and he tweeted a photo of it. This is when Twitter became [&hellip... Read More
Guest

Three Critical Traits Of a Social Media Grown-Up

By: Guest | August 13, 2012 | 
24
Today’s guest post is written by Mark Story. Cathryn Sloane’s article “Why Every Social Media Manager Should Be Under 25” caused a bit of firestorm last month. The debate surrounds how experienced – and old – someone should be to succeed as a social media practitioner. I weighed in, as did the Huffington Post. and most people took Cathryn to task for suggesting young people “get” social [&hellip... Read More
Gini Dietrich

Is All Publicity Good?

By: Gini Dietrich | August 13, 2012 | 
67
Last November, an Entrepreneur article asked, “Is Any Publicity Good Publicity?” Of course, it goes along with the thinking that, as long as people are talking about you, you don’t care if they love you or hate you. But is that the best thing for a business? Do people buy from people they don’t like, but do so just because they’re in the news? I’m here [&hellip... Read More
Gini Dietrich

Gin and Topics: Monkeys, Seals, Apologies, and Tight Pants

By: Gini Dietrich | August 10, 2012 | 
58
Many of you know I LOVE MONKEYS (cough, Jason Konopinski, cough) and you may have already seen this image floating around Facebook, but I just had to share it here…as a special addition to Gin and Topics. Every time I see this posted on another person’s Facebook page, I squeal. I mean, look at him! Cutest. Thing. Ever. It makes me want one! I wonder if [&hellip... Read More
Guest

Reconsider Fashion PR

By: Guest | August 9, 2012 | 
19
Today’s guest post is written by Crosby Noricks. The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. The issue lies in the disconnect between what students are being taught, and where they want to apply their skills. [&hellip... Read More
Gini Dietrich

Eight Common Blogging Mistakes

By: Gini Dietrich | August 9, 2012 | 
160
When we started Spin Sucks nearly six years ago (go ahead and look at the very first post; it’s TERRIBLE), we thought we were pretty darn clever. Not only was the spinsucks.com URL available, but we had a fun little acronym: FADS – the Fight Against Destructive Spin. We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. [&hellip... Read More
Arment Dietrich

The Value of a Raving Fan

By: Arment Dietrich | August 8, 2012 | 
36
Today’s guest post is written by Lisa Gerber. Two weeks ago, I spent the weekend up in British Columbia for a mountain biking trip. If you’ve never been to Southeastern, British Columbia, please add it to your list. I think it is one of the most beautiful places on earth. We had reserved a studio in The Sutton Place Hotel at the base of Revelstoke Mountain Resort. [&hellip... Read More
Gini Dietrich

London Olympics Show Female Athletes Fighting Stereotypes

By: Gini Dietrich | August 8, 2012 | 
125
Growing up, I was taught girls don’t do certain things. They don’t burp, they don’t toot, they don’t snore, they don’t swear, and, by all means, they don’t sweat. I vividly remember doing something unladylike to make my brothers laugh (probably burping) and my dad pulling me aside to lecture me. I remember him saying, “Have you ever heard your mom do that? Girls don’t act like [&hellip... Read More
Guest

Five Priorities for Your Online Advertising

By: Guest | August 7, 2012 | 
13
Today’s guest post is written by Dominick Frasso.  Every company knows they need to devote some of their advertising resources to the web. The question isn’t whether or not you need to be using it, it’s “how?” The fact is, you can spend a lot of money on techniques that produce little to nothing in the way of results. Moreover, what works for one business won’t necessarily [&hellip... Read More