Gini Dietrich

Create In-Depth Articles to Increase Your Google Authority

By: Gini Dietrich | September 5, 2013 | 
Tweet189 Buffer Share73 Share49 +137 Pin5Shares 353By Gini Dietrich In July, I decided to stop wasting my bike rides by listening to music and joined Audible. The goal? To listen to business books while I grind through a minimum of 30 miles every day. I began by “reading” Ctrl Alt Delete and then decided I would alternate between non-fiction and fiction. After all, all work and [&hellip... Read More
Tom Elgar

The Unremarked Death of Another Business Blog

By: Tom Elgar | September 4, 2013 | 
Tweet116 Buffer Share7 Share27 +18 Pin3Shares 161 By Tom Elgar The Content Marketing Institute produces an extensive report each year, which includes a list of the biggest issues faced by content marketers. In 2013 the biggest issue was producing content. The second biggest issue was producing engaging content. The third, variety of content. The biggest issue with content marketing is, clearly, THE CONTENT. There are many [&hellip... Read More
Yvette Pistorio

Facebook Makes it Easier to Run Contests and Promotions

By: Yvette Pistorio | September 4, 2013 | 
Tweet127 Buffer Share26 Share22 +1 Pin5Shares 180 By Yvette Pistorio Remember back in January when we told you to embrace changes on Facebook? We weren’t kidding! Facebook has made a number of changes during the past couple of months, including introduction of the hashtag, new Facebook Insights, calls-to-actions in cover photos, Instagram video, verified pages, ending sponsored stories, the ability to embed animated GIFs in a [&hellip... Read More
Susan Cellura

Communications: Pain, Scars, and Glory!

By: Susan Cellura | September 3, 2013 | 
Tweet58 Buffer Share15 Share11 +1 PinShares 84By Susan Cellura As we have established in a previous post, I am a (cough) HUGE college football fan. So when Lindsay Bell asked me if I’d like to be a guest blogger, well, my mind went directly to football and communications. I’m hoping many of you have seen the comedy/football movie, “The Replacements,” but if not, it’s about professional football [&hellip... Read More
Gini Dietrich

Eight Things to Consider When You Create Calls-to-Action in Your Content

By: Gini Dietrich | September 3, 2013 | 
Tweet255 Buffer Share80 Share77 +147 Pin3Shares 462By Gini Dietrich Without really meaning to, I’ve created at three-part series on content marketing. A couple of weeks ago, we talked about how to create content without a ton of work. And, last week, we talked about how a fairy princess can become on-page search engine optimization. Today I’d like to take a look at how to create contextual [&hellip... Read More
Lindsay Bell

The Three Things, Edition 46

By: Lindsay Bell | September 1, 2013 | 
Tweet31 Buffer Share3 Share10 +11 PinShares 45 By Lindsay Bell-Wheeler Welcome to the 43rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings [&hellip... Read More
Lindsay Bell

Gin and Topics: Gorillas, Frogs, and Conan. Oh MY!

By: Lindsay Bell | August 30, 2013 | 
Tweet55 Buffer Share60 Share26 +1 Pin1Shares 142 By Lindsay Bell Hello friends, and welcome to another edition of Gin and Topics (arguably the best post of the week…am I fired again?) (Note from Gini: Yes!). Normally, we say pithy things such as “close your office door before watching these!” or “Don’t disrupt your colleagues by laughing too loudly!” – but not today. Because today, this particular [&hellip... Read More
Brian Vickery

The Spin Sucks Community: A Modern Day Salt Covenant

By: Brian Vickery | August 29, 2013 | 
Tweet51 Buffer Share10 Share9 +1 PinShares 70 By Brian Vickery I was recently blessed to walk my eldest daughter down the aisle at her wedding ceremony. Besides providing my first opportunity to make a wedding toast as Daddy, this wedding introduced me to the Salt Covenant Ceremony. Of course, I immediately thought of the Spin Sucks community. OK, maybe I didn’t think about this occasionally rowdy, always [&hellip... Read More
Gini Dietrich

Lean In: Inspiring, Empowering, and Why You Should Read It

By: Gini Dietrich | August 29, 2013 | 
Tweet125 Buffer Share79 Share49 +124 Pin8Shares 285By Gini Dietrich Alert! Alert! Alert! This blog post is going to make some of you angry. I read “Lean In” and I wholeheartedly disagree with the criticism the book has received. My guess is most of the critics haven’t read the book or they wouldn’t have made the arguments they did. Which kind of sucks (like spin sucks), but [&hellip... Read More