Guest

Communicate the Value of Social Media to the C-Suite

By: Guest | July 18, 2012 | 
19
Today’s guest post is written by Tyler Orchard.  It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and traditional business measurement. This has led us to attempt to quantify our sales pitch. However, to be successful in persuading senior management—or anyone for that matter—we [&hellip... Read More
Gini Dietrich

Five Ways Marketers Should Use Foursquare

By: Gini Dietrich | July 18, 2012 | 
89
A few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s, a little restaurant down the street. It was 1:45 p.m. and, after sitting there for 10 minutes without service, the waitress finally came by and said they were turning the kitchen over so they couldn’t serve anything until [&hellip... Read More
Guest

Build an Organizational Culture that Deconstructs Silos

By: Guest | July 17, 2012 | 
60
Today’s guest post is written by John Trader.  Working directly with international markets during the past few years has broadened my perspective on a number of things. It’s given me the opportunity to learn and understand the structure and nuances of many different business cultures outside of my own. And I’ve noticed something about the way some companies are built in the U.S. I realized individualism, one [&hellip... Read More
Gini Dietrich

Women Can’t Have it All? Change the Conversation!

By: Gini Dietrich | July 17, 2012 | 
192
The number of self-employed women has been on a steady increase during the past 30 years. Women are starting new firms at twice the rate of all other businesses. Female-owned firms number 9.1 million, or nearly 40 percent of all U.S. businesses. Together they employ 27.5 million people and generate more than $3.6 trillion in sales, according to the National Association of Women Business Owners. And [&hellip... Read More
Guest

A Tale of Organizational Change

By: Guest | July 16, 2012 | 
16
Today’s guest post is written by Krista Giuffi. Do you remember reading fairy tales as a child? They were usually steeped in a life lesson that was subtly engrained into our psyches. Like don’t judge others by external appearances (Beauty and the Beast). Or don’t take candy (apples) from strangers (Snow White). Or don’t break into a bear family’s house or you’ll meet an untimely end [&hellip... Read More
Gini Dietrich

Fortune 500 Executives Aren’t Using Social Media and That’s OK

By: Gini Dietrich | July 16, 2012 | 
100
Some of you may have seen the report last week that shows 70 percent of Fortune 500 executives aren’t using social media. I’m not sure why we needed a study to tell us this. I mean, really. Is that a surprise? Fortune 500 executives have one job: To grow the company and provide value to its stockholders. They have teams of people who build the brand [&hellip... Read More
Gini Dietrich

Gin and Topics: A Chimp Adoption and an Overly Attached Girlfriend

By: Gini Dietrich | July 13, 2012 | 
55
Ahhhh. I can see the light at the end of the tunnel. The book tour is nearly finished! I had a great time in Detroit, though. Through Social Media Club and Ford, Nikki Little, Mike McClure, and Scott Monty really took care of me. I got to put some faces to Twitter handles and met some really fun new people. But, I had to write my [&hellip... Read More
Guest

How to Choose a Social CRM to Manage Data

By: Guest | July 12, 2012 | 
36
Today’s guest post is written by Adria Saracino. The traditional sales pipeline is dead. Customers no longer move down a linear corridor from marketing and PR to sales. Rather, the customer is constantly connected – and expects the same of his or her favorite brands. The customer now wants (and feels entitled to) a true relationship. Easy peasy, except this constant connectivity creates a mass of [&hellip... Read More
Gini Dietrich

How to Measure PR and Social Media Results

By: Gini Dietrich | July 12, 2012 | 
54
I was in a meeting a few weeks ago when a junior member of the client’s marketing team was asked to tell us the company’s goals, as they relate to the things we’re trying to accomplish. Her response? “I have to look at my notes. I’m not good with numbers.” When I spoke at an event a couple of weeks ago, I asked the audience of [&hellip... Read More