Guest

Wal-Mart Case: Don’t Overlook the Institutional Ethics

By: Guest | June 19, 2012 | 
16
Today’s guest post is written by  John-Henry Doucette.  Yesterday Gini Dietrich blogged about the latest Wal-Mart PR debacle, but the subject isn’t quite finished. The quick recap: Wal-Mart, PR firm Mercury Public Affairs, and its former employee Stephanie Harnett are facing a maelstrom of ethical issues after Harnett pretended to be a reporter. Both Wal-Mart and Mercury denied any knowledge of Harnett’s undercover adventures, called it bad business, and [&hellip... Read More
Gini Dietrich

Responding (Or Not) to Blog Comments

By: Gini Dietrich | June 19, 2012 | 
283
Earlier this year, I traveled to Norway to share a stage with Mitch Joel, Valeria Maltoni, Chris Brogan, and Maggie Fox. During our stay there, we ended up having a conversation about blog comments and replying to them. In fact, it’s a conversation Mitch and I have nearly every time we talk. You see, he writes to write. It’s like a disease for him. He has [&hellip... Read More
Guest

Afraid To Succeed? Sufferers Unite

By: Guest | June 18, 2012 | 
34
Today’s guest post is written by Pamela Wright. “Maybe you should call Bill. He has more experience with this than I do.” “I can give you the name of a person who can do this for you. He’s a lot more expensive than I am, but he is worth it.” “I learned everything I know from her. I’m sure she is available.” These are some of [&hellip... Read More
Gini Dietrich

Wal-Mart in Hot Water: Honesty and Transparency an Issue

By: Gini Dietrich | June 18, 2012 | 
142
You know how we talk about transparency on the web? As in, if you’re working with a client and you promote their products or services, you need to disclose it? Or, if you’re doing the same on behalf of the company you work for, you’d better be darn sure it’s indicated that you work there? In fact, according to the FTC, it is required to disclose [&hellip... Read More
Gini Dietrich

Gin and Topics: Commencement Speeches and an Ultra-Talented Kid

By: Gini Dietrich | June 15, 2012 | 
33
Happy Friday everyone! Summer has definitely arrived for most of the country (except for Lisa Gerber, who got snow this week), which means summer hours at Arment Dietrich! That’s right. If you make up four hours during the week and you work here, you can leave at 1:00 on Fridays. Hold on, hold on. Don’t send your resumes at once. We’re not hiring. And you’d have [&hellip... Read More
Guest

Six Steps to a Super Sizzle Reel

By: Guest | June 14, 2012 | 
10
Today’s guest post is written by John Fitzgerald. A sizzle reel is a short promotional video. It can be used to promote  just about anything and can include virtually any type of media – video, print, websites, photos, and radio sound bites. Typically a sizzle reel is something the ad agency does when submitting for an award or pitching new business. But a PR firm can [&hellip... Read More
Gini Dietrich

How to Pitch a Story Like a Pro and Get Results Every Time

By: Gini Dietrich | June 14, 2012 | 
158
Dear PR Pros, Why must we continue to have this conversation? Is it because you’re too busy “pitching” to read anything about your industry? Perhaps you don’t read blogs, in general? Are you so busy following up with the 10,000 spam emails you send to journalists that you just don’t have time to actually learn how much more effective pitching would be if you built relationships? Is [&hellip... Read More
Arment Dietrich

Social Media Global Domination and too Many Friends

By: Arment Dietrich | June 13, 2012 | 
54
Ever hear of Hofmann hot dogs? They’re from Syracuse (where I was born and raised) and they are possibly the best ever made. The first time I took my husband to Syracuse, he asked me what the city was known for, in terms of food. Hoffmann hot dogs, of course! So whenever we go there, we HAVE to bring home hot dogs. Well, the other day, [&hellip... Read More
Gini Dietrich

Four Step Process to Create an Integrated Marketing Campaign

By: Gini Dietrich | June 13, 2012 | 
51
I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Now we’re told our [&hellip... Read More