Gini Dietrich

Facebook Promoted Posts Remove the Level Playing Field

By: Gini Dietrich | November 5, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 281The awesome thing about the web and social media, in particular, is it levels the playing field. No longer do you need millions of dollars to spend on PR firms and ad agencies in order to build your brand and reputation among the masses. Today all you need is a good writer, a self-hosted website and/or blog, and organically [&hellip... Read More
Gini Dietrich

The Three Things, Edition 6

By: Gini Dietrich | November 4, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 48Welcome to the sixth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Before we get started, everyone send well wishes to Shrek. Because he’s in New York, he’s had to work from home all week, plus he’s creating a big new writing project as part of NaNoWriMo. He’s a little busy, flustered, and probably [&hellip... Read More
Gini Dietrich

Gin and Topics: Puppies, Farm Animals, and Introverts

By: Gini Dietrich | November 2, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 78Before I give you Gin and Topics, I want to talk to you about my friend Jennifer Stauss Windrum. At least a year ago (if not longer), she began her quest to build a non-profit to support lung cancer research. You see, her mom – who has never smoked a day in her life – has lung cancer and [&hellip... Read More

Social Content and Halloween Candy: Don’t Gorge On Either

By: Guest | November 1, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 64Today’s guest post is by Martin Waxman. November 1: Halloween plus one. Pumpkins are smashed or become a raccoon feast. Morbid decorations are laid to rest. And our ghoulish tendencies are put under wraps for another year. But for kids, Halloween is far from over. Now comes the time they’ve been waiting for: A much anticipated sugary feast. When kids [&hellip... Read More
Gini Dietrich

National Novel Writing Month Begins Today and We’re Participating

By: Gini Dietrich | November 1, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 117I have been prepping for today since August. November 1. A Thursday. What’s the big deal? Well, I let Debra Caplick talk me in to (challenge me?) participating in NaNoWriMo. Say what? It’s National Novel Writing Month, which gives you 30 days to write 50,000 words. And it starts today! As it turns out, though, you can’t write the [&hellip... Read More
Lindsay Bell

1984 Redux: The Social Media Thought Police

By: Lindsay Bell | October 31, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 91Today’s guest post is by Lindsay Bell. If we could take two of the modern world’s most innovative and forward-thinking minds, stuff them in a blender, and press puree, you wouldn’t only have a bit of a mess on your hands, you would have a fairly good representation of where we sit in today’s insane digital world. George Orwell [&hellip... Read More
Gini Dietrich

AT&T Loses Case; News Release Held Under Paid Advertising Laws

By: Gini Dietrich | October 31, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 280 How many of you have ever referred to something historical in a news release? I know we have. It helps you tell a story about something that might otherwise be boring. That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command centers that allow [&hellip... Read More

Get ‘Em While They’re Young: Four Ways to Hook College Students

By: Guest | October 30, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 130Today’s guest post is by Leah Bell. Planning your marketing strategy for 2013? In most cases, it is more costly to acquire new customers than to keep the business you already have. This can be especially true if your customer-base is made up of college students due to their high lifetime value. If your customers are multi-generational, I challenge [&hellip... Read More
Gini Dietrich

A Fantastic Starbucks Customer Experience Story

By: Gini Dietrich | October 30, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 4KI have a great story to tell you. It’s one of fantastic customer service from a brand we all know and love: Starbucks. Most of you know I had a craaaaazy summer. I was on the road for 25 weeks straight. To say I was exhausted is putting it mildly. When I’m home, Mr. D comes into my office [&hellip... Read More