David Scott

The Magnificent Seven: Top Lead Generation Tactics

By: David Scott | July 11, 2013 | 
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Tweet Share Share +1 Pin EmailShares 202 By David Scott When it comes to lead generation, many marketers aren’t sure which tactics they should use to provide their company with qualified leads. In fact, many marketers aren’t even sure which marketing tactics should be used as lead generation tactics. A successful lead generation tactic has to meet several criteria: It should generate large numbers of qualified [&hellip... Read More
Gini Dietrich

Are You Ready to Hire a PR Firm?

By: Gini Dietrich | July 11, 2013 | 
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Tweet Share Share +1 Pin EmailShares 223 By Gini Dietrich I was in a meeting the other day with the chief executive officer and the chief marketing officer of an organization that is right on the tipping point of success. They’ve done a lot of the right things: Their sales team has the right connections, they’re gaining industry recognition, and they have the right people both [&hellip... Read More
Russ Fradin

Do You – or Someone You Know – Have Social Media Anxiety?

By: Russ Fradin | July 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 225 By Russ Fradin (not to be confused by the picture of Lindsay Bell-Wheeler over there <—-) We are all acutely aware of the value that social media brings to brands, and we at least acknowledge the existence of a good social media marketing strategy. But what if developing a working strategy isn’t the primary issue when trying to bang [&hellip... Read More
Yvette Pistorio

How to Leverage Visual Content in Your Marketing Mix

By: Yvette Pistorio | July 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 271 By Yvette Pistorio Visual content is key in marketing. People love videos and images because, in today’s super-fast information world, they are a quick way to absorb it all. Some companies think they are too boring and no one would be interested in pictures of their employees/business/offices/insert any other excuse here. But the truth is they are…very interested. People [&hellip... Read More
Alex Genadinik

One-Star Reviews: How Mobile App Ads Can Backfire

By: Alex Genadinik | July 9, 2013 | 
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Tweet Share Share +1 Pin EmailShares 99 By Alex Genadinik By now it has been well documented there are three main challenges in the mobile business world: Creating the app, marketing the app, and making money from the app. This is no different than almost any other business in which you have to provide a product or a service, market it, and make money from it. [&hellip... Read More
Gini Dietrich

Ignite Presentation: Six Tips to Give the One of Your Lifetime

By: Gini Dietrich | July 9, 2013 | 
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Tweet Share Share +1 Pin EmailShares 228 By Gini Dietrich When I was at Counselors Academy last month, the luncheon the first full day was called 52N. Going into it, all I knew is my friends – Roger Friedensen, Martin Waxman, Darryl Salerno, Bret Werner, and Abbie Fink (representing the women!) – were all presenting. With a plate full of fresh fruits, veggies, and salad, I [&hellip... Read More
Maritza Diaz

How Film and TV Jobs Prepared Me for PR

By: Maritza Diaz | July 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 117 By Maritza Diaz At my first PR job I was told, “The agency will love you because of your production background.” I thought, “Well that’s a first.” It turned out she was right. A film publicity storm was about to make landfall, and my film and TV jobs on productions such as ALI, I Love You Philip Morris, Top [&hellip... Read More
Gini Dietrich

Paula Deen: A Lesson in Crisis Communications

By: Gini Dietrich | July 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 383By Gini Dietrich A couple of weeks ago, I hadn’t heard anything about the Paula Deen crisis yet, but was watching The Today Show when they announced she had canceled the morning’s appearance, citing exhaustion and the inability to physically move. Al Roker said, “I hope she reconsiders. We’re friends of hers.” And I jumped to the web to figure out [&hellip... Read More
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