Gini Dietrich

Gin and Topics: Pranks, Public Dancing, and Ballet

By: Gini Dietrich | January 11, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 100It’s been in the lower 50s here most of the week and it’s pouring rain. Mr. D said to me last night, “Jeez. If it were colder, this would be snow.” Yeah, yeah. Rub it in. Mother Nature hates me. I got cross-country skis for my birthday last year (February) and I’ve only been able to use them three [&hellip... Read More
Guest

What is Your Professional Social Stalking Protocol?

By: Guest | January 10, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 171Today’s guest post is by Brad Marley.  Remember when we used to exchange business cards with somebody at a conference, hop on the plane to fly home, file the business card in the Rolodex, then forget about that person? Yeah. Neither do I. Thanks to this crazy digital world we live in, a name on a business card has [&hellip... Read More
Gini Dietrich

How Paid and Earned Media Should Work Together

By: Gini Dietrich | January 10, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 425Earlier this week, we talked about native advertising and I got everyone worked up into a tizzy. Most of the comments were centered around, “Facebook Promoted Posts suck.” And they do. Richard Edelman discussed why in, “Paid Media: A Change of Heart,” it isn’t working as well as users would like. He says, “These deals are primarily being done [&hellip... Read More
Arment Dietrich

How Times Change: My Mom on Twitter?

By: Arment Dietrich | January 9, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 105 Today’s guest post is by Allen Mireles. We went home to Vermont for the holidays this year. The morning after Christmas, some of the family sat around in my brother’s living room, chatting idly and sipping coffee. I looked at my mom, sitting across from me on the couch next to my brother, absorbed in reading something on [&hellip... Read More
Gini Dietrich

The Future of PR: Beyond Media Relations

By: Gini Dietrich | January 9, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 644I get asked all the time what I think is the future of PR. In fact, I’m keynoting the Ragan Conference on the very topic in Chicago on May 1. Clearly it’s hard to shake my Magic 8 ball and predict a future, but because the industry remained the same for more than 50 years, it is pretty easy [&hellip... Read More
Guest

Programmed Content Kills Community

By: Guest | January 8, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 208Today’s guest post is by Kary Delaria. A few weeks ago I watched “Airplay: The Rise and Fall of Rock Radio.” The documentary on the history of rock radio was told from the perspective of radio deejays – the community managers of the airwaves. The best deejays of their time had such a clear understanding of their content and [&hellip... Read More
Gini Dietrich

Submit Your Questions for {Free} Webinar with Mitch Joel

By: Gini Dietrich | January 8, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 141It’s a new year, which means some fun and different things are coming to Spin Sucks and Spin Sucks Pro! First, we are going to continue our Livefyre Q&A series with authors and already have January through July confirmed. As soon as  we hear from a couple of other people, we’ll publish the calendar so you can be sure [&hellip... Read More
Guest

What Warby Parker Teaches Us about Brand Loyalty

By: Guest | January 7, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 315Today’s guest post is by Erica Moss. My name is Erica, and I’m a Warby-holic. As in, Warby Parker. And it’s all their fault. They started by offering a trendy product that I wanted: Hipster chic glasses for just $95. Then they made me swoon with a clean, user-friendly site design. Then they upped the ante with a winning [&hellip... Read More
Gini Dietrich

How Native Advertising Will Affect Public Relations

By: Gini Dietrich | January 7, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 326It’s likely not going to come as a surprise to you to read nearly everyone knows how to click past banner ads, watch the required five seconds of an ad before skipping it to go on to a video, click out of pop-up ads, and fast forward through commercials during television programs. Combine that with the fact that we’re [&hellip... Read More