Gini Dietrich

Sixteen Ways to Use Pinterest for PR

By: Gini Dietrich | May 9, 2012 | 
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Yesterday I was invited to talk Pinterest for PR at the Public Relations Association of Louisiana in New Orleans. When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).” Because, as we all know, I LOVE PINTEREST! Rather than talk to the room from slides, I had written down 16 ways to use Pinterest [&hellip... Read More
Guest

Would You Like Vocal Fries With that Order?

By: Guest | May 8, 2012 | 
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Today’s guest post is written by Mark Story.  Recently, Fast Company ran an article called “The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search,” by Craig Chappelow. The premise of the article is this: Craig’s organization, the Center for Creative Leadership of Greensboro, N.C., was hiring for “a position that involved a high degree of interaction with senior executive clients, so [&hellip... Read More
Gini Dietrich

Are We Nearing a Tech Bubble Burst?

By: Gini Dietrich | May 8, 2012 | 
48
Is anyone else concerned we’re very close to another tech bubble burst? It’s normal that history repeats itself, but it usually happens with generations who don’t remember the first time around. In Chicago, we don’t have to look far to begin this conversation. A little more than a year ago Groupon was offered $6 billion from Google (an offer they turned down in order to go [&hellip... Read More
Guest

Cómo se dice… “Strategic Communications”?

By: Guest | May 7, 2012 | 
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Today’s guest post is written by Lucretia Pruitt.  I was recently asked what I considered to be my strongest business skill. No, I wasn’t interviewing for a job (which was the last time I was asked that question years ago). It was just one of those side conversations. I didn’t expect it to become important, but sometimes these things linger until you have to explore them [&hellip... Read More
Gini Dietrich

No One Cares About Your News Release

By: Gini Dietrich | May 7, 2012 | 
85
A few weeks ago, a Facebook fan asked on our page, “Is it OK to post our news releases on our blog?” Dear Facebook fan, see image to the left. Just a couple of days ago, I was perusing through my personal Facebook stream and a friend of mine posted pretty much the same question. Dear Facebook friend, see image to the left. Actually, what I [&hellip... Read More
Gini Dietrich

Gin and Topics: Hungry Lion, Bike Riding Dog, and Kids Singing Queen

By: Gini Dietrich | May 4, 2012 | 
24
Friday, Friday, Friday! I’m off to New Orleans tomorrow for the annual Counselors Academy. Jay Baer and I are co-keynoting (the brain child of Martin Waxman), which I’m really excited about! If you’ve ever seen Jay speak, you’ll know he’s going to make me look suuuuuper good in front of my peers. We’re doing something kind of fun and different: We’re interviewing each other on stage. [&hellip... Read More
Guest

Is It Time To Stop Listening to Social Media?

By: Guest | May 3, 2012 | 
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Today’s guest post is written by Elissa Freeman.  Shhhh. Can you hear it? It’s the sound of yet another corporate giant falling to its knees after a tidal wave of social media criticism. Corporate capitulation is happening with frightening regularity these days. We no longer look at the Fortune 500 as impenetrable monoliths; instead, they now appear as dominoes ready to topple at the first flick [&hellip... Read More
Gini Dietrich

Facebook Creates Organ Donor Update

By: Gini Dietrich | May 3, 2012 | 
73
I have to admit, Facebook is doing something I can really get behind. They want to lower the number of people who die each year waiting for an organ donation. What? Facebook, the social network? Yes, indeedy. More than 114,000 people in the United States, and millions more around the globe, are waiting for a donated organ that will save their lives. Many of those people – [&hellip... Read More
Guest

Mad Men, Pancake Syrup, and Analytics

By: Guest | May 2, 2012 | 
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Today’s guest post is written by Justin Graves.  Yes, they have something in common! As anyone who watches any television at all has surely noticed, the new “Mad Men” season has finally started. It’s easy to understand the show’s appeal: It gives the viewer what appears to be an inside look at the creative muscle and oversized egos that launched advertising into the business it is [&hellip... Read More