Gini Dietrich

Social Media Q&A

By: Gini Dietrich | April 20, 2011 | 
45
A few months ago, Jack Monson, who is the programming chair (and good friend) of the Chicago chapter of PRSA, asked me to do something that hadn’t yet been done at one of their monthly lunches: Take questions from the audience the entire hour. At the time I said, “Sure!” without really thinking it through. All I thought was, “Great! I won’t have to prepare a [&hellip... Read More
Guest

Dear Twitter, I’m Sorry I Hated Your Stinking Guts

By: Guest | April 19, 2011 | 
190
Marcus Sheridan is the author of  the popular blog The Sales Lion. Dear Twitter, Yes, I know I should have written you this note quite a while back but I finally had to come to grips with the gross error of my ways when I misjudged your character many moons ago. Part I You see, it all started when I was told by some social media guru [&hellip... Read More
Gini Dietrich

When You Fake RT, You ASS-U-ME

By: Gini Dietrich | April 19, 2011 | 
176
In January, Mark Schaefer wrote a blog post called, “Is it OK to fake your tweets?” He begins the post by saying: “The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts.  It was not Kim Kardashian.  At least that time.  Any way, because of his power and influence, my link was promptly re-tweeted by 12 of his followers.  Wow, that’s [&hellip... Read More
Guest

Five Ways to Create a Social Media Audit

By: Guest | April 18, 2011 | 
14
Deirdre Breakenridge is an author, entrepreneur, and the president of Mango! Marketing. In PR, we’ve always conducted a communications audit as a part of our strategy and planning process. Now that social media is integrated into our communications programs, the social media audit becomes an equally important part of the bigger program. The audit is an opportunity to fix what’s wrong with social outreach, to guide your [&hellip... Read More
Gini Dietrich

The 12 Traits of Managers and of Leaders

By: Gini Dietrich | April 18, 2011 | 
73
This first ran on HMA Time, the blog for the agency where my dear friend, Abbie Fink, is a partner. If you saw it there first, you can skip to the comments today. That’s the good stuff anyway! I remember being a young whippersnapper in the big agency world (come on; it wasn’t THAT long ago!). I could not wait until someone gave me a chance [&hellip... Read More
Gini Dietrich

Gin and Topics: Nerds, Mascots, and Weddings

By: Gini Dietrich | April 15, 2011 | 
44
Thanks to my cycling coach, Bryce Walsh, Rusty Speidel and I decided to join #30daysofbiking this past Sunday. The weather was perfect and it was a great start to my season. I even started on my cycling tan (which I love except when I have to put on a strapless dress. Then it’s pretty ugly). But now the weather sucks again and I’m back on the [&hellip... Read More
Guest

Five Tips for Business Success on Yelp

By: Guest | April 14, 2011 | 
16
Jay Pinkert is a principal with Shatterbox, a marketing and communications consultancy that helps professional firms and small businesses distinguish their brand and win clients through content-driven programs and niche development. Shane Bryant, founder and owner of HVAC service company Smart Air in Austin, Texas, didn’t seek referral business through Yelp — it found him. A scant two years since Shane launched his company and the first [&hellip... Read More
Gini Dietrich

Saying No to Clients

By: Gini Dietrich | April 14, 2011 | 
91
All you people have failed me. I have not a single Facebook question to answer this week. So, instead of seeing my pretty face, you get some written something instead. OH WAIT! I’m wrong. I just scrolled through a lot of status updates and found this from Andy Donovan. Yay Andy! You saved everyone from failure! “Coming off the presentation this week with you, Carol Roth [&hellip... Read More
Arment Dietrich

To Do List Contest: Making Time for Social Media

By: Arment Dietrich | April 13, 2011 | 
17
As you know, our webinar next week helps you understand what to do next with social media through building an online community. You’ve spent time building a blog, you have a Facebook page, you’re on LinkedIn and Twitter, but so what?  You did what you were supposed to do, right?  You got your business online. The main reason these social media tactics have not resulted in anything [&hellip... Read More