Kevin Anselmo

Seven Content Marketing Tips: Make Friends and Influence People

By: Kevin Anselmo | August 6, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 147 By Kevin Anselmo We’ve all been there. You are at an industry-related social gathering, and don’t know many people in attendance. You are looking to engage in an interesting conversation. Maybe get some content marketing tips. Then finally, it happens – you connect with a new person and start to converse. However, after a few minutes, [&hellip... Read More
Gini Dietrich

Media Relations: How to Do it On Your Own

By: Gini Dietrich | August 6, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 302By Gini Dietrich Yesterday I was strolling through Twitter when I saw a tweet from my new friend Rebekah Iliff that said, “Dear @Inc: You do a GRAVE disservice here” and it linked to a story called, “How to Do Your Own PR.” I’m a big proponent of helping small business owners figure out how to do some [&hellip... Read More
Joe Cardillo

Three Things Internet Startups Can Teach Big Business

By: Joe Cardillo | August 5, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 84 By Joe Cardillo Last week marked three full months of working at a startup. In that time I’ve learned dozens of things, ranging from email marketing and lead generation to biz dev for tech, and even a little bit about database queries / SQL (don’t be jealous). I don’t come from a startup background. In fact, this [&hellip... Read More
Gini Dietrich

Issues Management: Get to it Before a Crisis Erupts

By: Gini Dietrich | August 5, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 144By Gini Dietrich When things go wrong, it’s typically framed as a public relations problem. Jerry Sandusky abuses boys? It’s a PR problem. Tiger Woods in a car accident? It’s a PR problem. Executives at the Susan G. Komen Foundation defund Planned Parenthood? It’s a PR problem. Paula Deen says the “n” word? It’s a PR problem. [&hellip... Read More
Lindsay Bell

The Three Things, Edition 42

By: Lindsay Bell | August 4, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 35 By Lindsay Bell-Wheeler Welcome to the 42nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your [&hellip... Read More
Rebecca Todd

Gin and Topics: Dogs, Dancing, Divas, and The Daily Mail

By: Rebecca Todd | August 2, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 45By Rebecca Todd My Saturday morning tradition dating back to my childhood is to wake up slowly, watching some classic Canadiana on CTV. At 9:00 and 9:30, CTV2 plays back-to-back episodes of The Littlest Hobo, otherwise known as The Greatest Canadian TV Show of All Time. If you don’t know of it, a quick search on the [&hellip... Read More
Brad Farris

Marketing Departments: You Finally Got Some Swagga’!

By: Brad Farris | August 1, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 80 By Brad Farris Ok, you got some swagga’ – now what are you going to do with it? Twenty years ago marketing departments didn’t have the cachet, or status that it has today. Remember the famous Dilbert “Marketing: Two Drink Minimum” cartoon? At that time marketing mostly reported to the vice president of sales. Sales was [&hellip... Read More
Gini Dietrich

There is No Such Thing as Off-the-Record

By: Gini Dietrich | August 1, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 246By Gini Dietrich By now you’ve probably heard about Anthony Weiner’s communications director going off the rails. I’m not going to repeat here what she said, but let’s just say she called a former intern some really awful names. And, if that weren’t enough, she did so while talking with a journalist. The story goes like this: [&hellip... Read More
Lee Polevoi

Let’s Talk About Me: Writing a Professional Bio

By: Lee Polevoi | July 31, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 116 By Lee Polevoi Even the most accomplished writers sometimes get stymied writing a professional bio, for themselves or for their clients. What’s the right amount of information to convey? What’s too much? Too little? Should I include being named vice president of PRSA in 2010? What about the “Honorary Firefighter” plaque I received for rescuing a [&hellip... Read More
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