Gini Dietrich

Ignite Presentation: Six Tips to Give the One of Your Lifetime

By: Gini Dietrich | July 9, 2013 | 
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Tweet Share Share +1 Pin EmailShares 228 By Gini Dietrich When I was at Counselors Academy last month, the luncheon the first full day was called 52N. Going into it, all I knew is my friends – Roger Friedensen, Martin Waxman, Darryl Salerno, Bret Werner, and Abbie Fink (representing the women!) – were all presenting. With a plate full of fresh fruits, veggies, and salad, I [&hellip... Read More
Maritza Diaz

How Film and TV Jobs Prepared Me for PR

By: Maritza Diaz | July 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 117 By Maritza Diaz At my first PR job I was told, “The agency will love you because of your production background.” I thought, “Well that’s a first.” It turned out she was right. A film publicity storm was about to make landfall, and my film and TV jobs on productions such as ALI, I Love You Philip Morris, Top [&hellip... Read More
Gini Dietrich

Paula Deen: A Lesson in Crisis Communications

By: Gini Dietrich | July 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 383By Gini Dietrich A couple of weeks ago, I hadn’t heard anything about the Paula Deen crisis yet, but was watching The Today Show when they announced she had canceled the morning’s appearance, citing exhaustion and the inability to physically move. Al Roker said, “I hope she reconsiders. We’re friends of hers.” And I jumped to the web to figure out [&hellip... Read More
Alicia Lawrence

Competitor Analysis: Four Keys to Unlocking a Successful Strategy

By: Alicia Lawrence | July 3, 2013 | 
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Tweet Share Share +1 Pin EmailShares 205 By Alicia Lawrence A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge. Creating a PR or marketing plan without solid research on your competitors is like competing in a game without knowing the judging criteria. The customer is your judge, and they have done [&hellip... Read More
Lindsay Bell

The Top 10 Guest Blog Posts of 2013 (January – June)

By: Lindsay Bell | July 3, 2013 | 
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Tweet Share Share +1 Pin EmailShares 216 By Lindsay Bell Well, it’s been nearly a year since I started working here at Spin Sucks and Arment Dietrich. I’m not gonna lie, it’s making me a little verklempt. And going over all of the incredible guest blogging content I’ve had the pleasure of having a hand in over that time is making me something else. Proud as H – [&hellip... Read More
Unmana Datta

Eight Reasons Infographics Are Overrated

By: Unmana Datta | July 2, 2013 | 
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Tweet Share Share +1 Pin EmailShares 207 By Unmana Datta Infographics have been around for a while now, and I’m afraid they are here to stay. Afraid? Overrated? You might have gathered I’m not a fan. Here’s why infographics drive me crazy. Tweet Share Share +1 Pin EmailShares ... Read More
Gini Dietrich

The Spin Sucks Summer Reading List

By: Gini Dietrich | July 2, 2013 | 
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Tweet Share Share +1 Pin EmailShares 161 By Gini Dietrich I’m a huge fiction fan. My senior year in college, I took a women’s literary course to finish out my English degree, and I remember sitting in the stairwell of the creative writing department reading. No one would think to look for me there so I could read, uninterrupted, for hours. It was like I was [&hellip... Read More
Lee Polevoi

Customers: Brand Ambassadors or Enemies for Life?

By: Lee Polevoi | July 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 143There’s a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website. But getting them there is only part of the battle. What happens during their initial experience—or with any experience along the path toward purchasing your product or service—makes all the difference between [&hellip... Read More
Gini Dietrich

Startup PR: Tips for Getting Started

By: Gini Dietrich | July 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 238My friend John Corrigan is one of those guys who can sell anything to anyone. He’s so likable, everyone wants to be around him. He has no qualms introducing himself to a celebrity with their entourage hanging around, or to the recent immigrant who is working hard to gain her citizenship and make a living for her family. Because of [&hellip... Read More
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