Steff Moore

Five Social Media Lessons from the Spice Girls

By: Steff Moore | December 16, 2013 | 
50
Everyone loves the Spice Girls and guest blogger Steff Moore is an uber fan. When recently attending the movie made about their careers, Steff started to think how much alike they are to social media. If your brand were a Spice Girl, who would it be
... Read More
Gini Dietrich

Fourteen Greatest Villains in Literature

By: Gini Dietrich | December 16, 2013 | 
124
It is difficult to determine the greatest villains of all time in literature, but we took a stab at it. We started internally and then crowdsourced the topic. The rules were they had to be in literature (not movies or comic books) and there had to be a reason why. See if you agree with this list
... Read More
Lindsay Bell

The Three Things, Edition 59

By: Lindsay Bell | December 15, 2013 | 
11
Welcome to the 59th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip
... Read More
Gini Dietrich

Gin and Topics: Basketball, Baseball, and Puppies

By: Gini Dietrich | December 13, 2013 | 
44
This week's Gin and Topics has Titus the basketball whiz, a Mastercard ad parody for the Red Sox, dogs that won't pass cats, a WestJet Christmas miracle, and Moscow giving away free train rides in exchange for squats
... Read More
Shanna Mallon

Six Pinterest Tools for Your Blog

By: Shanna Mallon | December 12, 2013 | 
8
By Shanna Mallon As a blogger, you know Pinterest is more than a pastime for blogs. Besides being a great social bookmarking tool, Pinterest is a strong referral source. In fact, according to the stats, this photo-centric social network draws more referral traffic than YouTube, Google, LinkedIn, and Reddit combined. So what does this mean for you? How can you make the most of Pinterest for [&hellip
... Read More
Gini Dietrich

When a Leader Learns of Unethical Behavior

By: Gini Dietrich | December 12, 2013 | 
138
By Gini Dietrich When I was a kid, I remember my dad coming home from work one day and saying a guy had been fired. The image I had in my head was the guy literally on fire. I couldn’t understand a) why anyone would do that to another person and b) why that was okay. In retrospect, I was probably eavesdropping on a conversation between [&hellip
... Read More
Mark Fidelman

Influencer Marketing: What Fashion Can Teach Us

By: Mark Fidelman | December 11, 2013 | 
7
By Mark Fidelman Too often these days, I see PR that screams of automation. News releases that are blasted out to everyone in the known universe in the hopes someone – anyone – will listen. It lacks heart, and it lacks the foundation of what PR truly should be about: Building relationships. But there’s a savior on the horizon, and its name is influencer marketing. By [&hellip
... Read More
Martin Waxman

Thirteen Crowdsourced Digital Media and PR Lessons of 2013

By: Martin Waxman | December 11, 2013 | 
31
By Martin Waxman It’s December. A time to celebrate, wind down, and reflect on the past 12 months – and, of course, read all the looking-forward-and-back, new year/new you and ‘resolutionary’ posts. Just before Thanksgiving, I wrote about my six social media lessons from 2013 and encouraged the Spin Sucks community to chime in with a few suggestions of your own so I could make it [&hellip
... Read More
Lee Polevoi

How to Write Non-Salesy Sales Copy

By: Lee Polevoi | December 10, 2013 | 
20
By Lee Polevoi When it comes to sales, can we agree on two things? First, no one likes to be sold to. People want to be persuaded or given the illusion they’re making their minds up for themselves. Second, we tend to do business with people (and businesses) we like and trust. So how can we write sales copy that reflects these timeless truths? Start By [&hellip
... Read More
[postmatic_subscribe_widget]
[postmatic_subscribe_widget]