Gini Dietrich

Four Tools to Assess Your Audience’s Online Usage

By: Gini Dietrich | October 11, 2011 | 
94
Last week, after we looked at the tools for online listening, I promised I would follow it up with tools to use in assessing the conversation. Promise kept! At the time, we discussed the five steps in social media we always recommend to new clients who are just beginning to branch out online, including listen, assess, engage, measure, and refine/improve. We’re at the assess phase now, which [&hellip... Read More
Guest

Simple Tool, Small Wonder: Buffer App

By: Guest | October 10, 2011 | 
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Today’s guest is post is written by Jay Pinkert. Amidst all the froth about the new Facebook features and the general release of Google+, it’s easy for social media professionals not to spend much time considering the importance of simple tools. We can get so focused on mastering the “next big thing” that we overlook applications that might seem basic to some. But to others have [&hellip... Read More
Gini Dietrich

Using Google AdWords to Test Your Messaging

By: Gini Dietrich | October 10, 2011 | 
59
I am a communication professional, with a bent toward marketing because of the bottom line results it drives. I understand advertising. I understand the value and benefits of it. I even work with my team to recommend it to clients in integrated programs. But I’m not an advertising expert. That’s why I was so interested to read, “How to Test Your Advertising Quickly, Cheaply, and Effectively,” [&hellip... Read More
Gini Dietrich

Gin and Topics: The Dwarf-Tossing Ban

By: Gini Dietrich | October 7, 2011 | 
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It’s been a sad week, with the passing of Steve Jobs. The Apple store on Michigan Avenue is surrounded with candles and flowers. It’s a sad week for all of us who use Apple products…and even those of us who don’t (cough, Chris Barger, cough). But I also think we’ve reached saturation stories about him so I won’t say anything more. What I will tell you, [&hellip... Read More
Guest

Creative Destruction and Overturning the Economy

By: Guest | October 6, 2011 | 
6
Today’s guest post is written by Rusty Speidel. As you may recall, Gini Dietrich wrote a post earlier in the month about how we might pull ourselves out of the economic doldrums by taking a more courageous and open stance regarding competition. She was reacting to the typical practice of most businesses to protect and hide their capabilities from the world for fear of “being discovered” [&hellip... Read More
Gini Dietrich

Measuring PR Results On a Shoestring Budget

By: Gini Dietrich | October 6, 2011 | 
34
It’s Facebook question of the week time (clap, clap, clap!). First, I just want to say how sad I am that Steve Jobs passed away yesterday. As a business owner, I know how you put your life and soul into what you’re building and, when he stepped down from Apple a little more than a month ago, I knew the end was near. I didn’t know [&hellip... Read More
Arment Dietrich

Five Ways to Make Your Content Multi-Task For You

By: Arment Dietrich | October 5, 2011 | 
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This post is written by Lisa Gerber. I’m fairly convinced men can’t multi-task, unless you are Jay Baer and you have a treadmill desk. But it’s important to think about your content strategy from a multi-use perspective. Remember the Nautilus workouts at the gym? Each exercise worked one muscle or one muscle group. It was the latest and greatest, and you had to do three sets of [&hellip... Read More
Gini Dietrich

The Lesson Brands Can Learn from Ragu

By: Gini Dietrich | October 5, 2011 | 
113
I’ve been thinking a lot about Ragu and the “crisis” they created by tweeting their video to social dads in a very offensive, and spammy, way. Having read what C.C. Chapman (here, here, and here) and Adam Singer and Arik Hanson and Michael Schechter (on this very blog yesterday) wrote, I think everyone is missing the biggest lesson of all: Twitter is not a promotion and [&hellip... Read More
Guest

Brand Bullying: A Tale of Ragu and Social Media

By: Guest | October 4, 2011 | 
245
Today’s guest post is written by Michael Schechter. Last week, C.C. Chapman blogged about the latest example of poor social media marketing – Ragu Hates Dads. The brand had reached out to him on Twitter with a campaign that admittedly is in pretty poor taste, and C.C. took to his blog to respond. It wasn’t the fact that he felt the need to call out their failure that [&hellip... Read More