Gini Dietrich

Fake Reviews Fined; PR Firms Beware

By: Gini Dietrich | October 8, 2013 | 
Tweet190 Buffer Share106 Share47 +195 Pin5Shares 443By Gini Dietrich I have a friend who leads a team of attorneys that are the lawyers for the PR field. Michael Lasky and his team at Davis & Gilbert know anything and everything there is to know about the law and PR and they keep up on what’s happening in the social space, from a legal perspective. Whenever there is an [&hellip... Read More
Tony Gnau

The Four Videos Every Company Should Produce

By: Tony Gnau | October 7, 2013 | 
Tweet142 Buffer Share18 Share23 +117 Pin5Shares 205By Tony Gnau Hey everyone… let’s do a video! It sounds like so much fun, and I have it say… it is. More and more companies are producing PR and marketing videos, and thanks to the web and social media, they have become easily shared pieces of content. Video allows company leaders to share their stories with customers and prospects. [&hellip... Read More
Gini Dietrich

Mobile Marketing: Use the Four Media Types in Promotion

By: Gini Dietrich | October 7, 2013 | 
Tweet135 Buffer Share28 Share22 +112 Pin4Shares 201By Gini Dietrich In the agency world, we talk a lot about the four media types: Paid, earned, owned, and shared. There is lots of content written about how to use each of the four, how to integrate them, and what they mean for increased revenue. But, unless you live and breath mobile marketing, it’s rare for that conversation to [&hellip... Read More
Gini Dietrich

The Three Things, Edition 51

By: Gini Dietrich | October 6, 2013 | 
Tweet41 Buffer Share3 Share10 +15 Pin1Shares 60By Gini Dietrich Welcome to the 51st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and me (Lindsay is out sick so I’m taking the reigns again). For those of you new to this series, The Three Things arrives in your inbox [&hellip... Read More
Gini Dietrich

Gin and Topics: An Interpretive Dance and Prancercise (Again)

By: Gini Dietrich | October 4, 2013 | 
Tweet45 Buffer Share7 Share9 +19 PinShares 70By Gini Dietrich You all are so nice. The warm welcome back I received last week made me go running to Lindsay Bell and said, “I want to do Gin and Topics again this week!” She rolled her eyes at me and said, “Fine.” So I’m back for a second week! Let’s not talk about the fact I totally got [&hellip... Read More
Alicia Lawrence

Focus Group: Five Tips to Help Marketers

By: Alicia Lawrence | October 3, 2013 | 
Tweet70 Buffer Share1 Share9 +14 PinShares 84 By Alicia Lawrence Upon entering the communications field I found it shockingly disappointing to find many agencies didn’t hold focus groups to back up their campaigns. Or, if they did hold focus groups, they weren’t doing them justice. Focus groups are a critical part of a campaign’s success. Below are five ways to get the most out of your [&hellip... Read More
Gini Dietrich

Hummingbird Update: What it Means for PR Pros

By: Gini Dietrich | October 3, 2013 | 
Tweet193 Buffer Share103 Share43 +172 Pin8Shares 419By Gini Dietrich I feel like the sky is falling with all of the changes at Google in the past two months. They are no longer providing the keywords people use to find your site and the Hummingbird update means marketers have to be even smarter about the content we’re creating so we’re found in search results. Add that to the [&hellip... Read More
Calvin Sellers

How Office Culture Has Changed in the Last Decade

By: Calvin Sellers | October 2, 2013 | 
Tweet88 Buffer Share12 Share19 +18 Pin2Shares 129 By Calvin Sellers As technology has progressed, both office culture and communication has changed dramatically. With the constant ability to in touch with coworkers, it becomes more difficult to unplug and return to daily life. As employees of all different ages and from all different backgrounds come together within an office setting, there are unique challenges that must be [&hellip... Read More
Lindsay Bell

The Curse of Knowledge

By: Lindsay Bell | October 2, 2013 | 
Tweet105 Buffer Share18 Share22 +122 PinShares 167 By Lindsay Bell A few years back, I dropped “Made to Stick” onto my Kobo. I’ve read it, digitally dog-eared and highlighted pages of it, and definitely won’t delete it. In the book, authors (and brothers) Dan and Chip Heath talk about the Curse of Knowledge. The Curse of Knowledge is this: Once you’ve learned something, you can’t unlearn [&hellip... Read More