The Nips and Tucks Happening at LinkedIn

By: Guest | October 29, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 243Today’s guest post is by Liam Gooding Does everything coming out of California really need a face lift? LinkedIn has been changing things up lately, but will their actions distract users from discussing business? Judging by the recent activities, it would seem they’re getting a bit obsessed with their wrinkles. The question is will they take it too far [&hellip... Read More
Gini Dietrich

Fourteen Social Media Policy Must Haves

By: Gini Dietrich | October 29, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 606I am not an attorney. I don’t even play one on TV (though I did really want to go to law school so I could be a sports agent, but that’s neither here nor there). But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, [&hellip... Read More
Gini Dietrich

The Three Things, Edition 5

By: Gini Dietrich | October 28, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 153Welcome to the fifth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Before we get started, everyone wish Howie good luck on Sunday. He’s getting married! I know he’d prefer me not tell the world, but too bad! Big, big congratulations to you and Isadora! Michael (it’s weird for me to type that; I [&hellip... Read More
Gini Dietrich

Gin and Topics: Book Burning Parties and a Drunk Makeup Tutorial

By: Gini Dietrich | October 26, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 113Alright. Mother Nature, if you read Spin Sucks, we need to have a talk. Utah (my mom texted me to brag last night), Colorado, and Minnesota all have snow. It is currently 37 degrees. WHERE IS MY SNOW?? The east coast is supposed to have some sort of perfect storm this weekend. And good ol’ Chicago? The Windy City? [&hellip... Read More

Know Thy Enemy: How to Work with Tough Reporters

By: Guest | October 25, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 220Today’s guest post is by Elissa Freeman. Dealing with difficult reporters is a necessary evil if you’re a PR pro. But does it really have to be? During my career I’ve developed an approach to dealing with reporters who are inherently difficult. Sure, I’ve harboured delicious thoughts of telling a choice few just what I think of them; and [&hellip... Read More
Gini Dietrich

The Lance Armstong PR Crisis

By: Gini Dietrich | October 25, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 277At the end of August, the New York Times broke the story that Lance Armstrong dropped his fight against doping charges and my Facebook and Twitter streams, inbox, and text messages were busy with, “What do you think?” and links to various articles. I read, and responded, to them all. And I defended the cyclist and creator of Livestrong. My [&hellip... Read More
Arment Dietrich

Yelp Consumer Alerts Filters False Reviews

By: Arment Dietrich | October 24, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 128Today’s guest post is by Allen Mireles. Our digital world is constantly evolving in response to user demand. New tools and systems are being created and introduced almost daily. And, almost as quickly as something is put into use, someone figures out how to get around it. Gaming the system, no matter what the system, is rampant. An estimated [&hellip... Read More
Gini Dietrich

Join Mark Story for a Special Livefyre Q&A Today

By: Gini Dietrich | October 24, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 141You may notice this is becoming a regular thing. Having authors on to answer questions about their books. On the third Wednesday of every month, we’re going to continue the trend (except next month we’re doing it on the third Tuesday because of American Thanksgiving). We’re even building the calendar for 2013 so you’ll know ahead of time who [&hellip... Read More

Making the Hop from PR to Media Operations, Part 2

By: Guest | October 23, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 80Today’s guest post is by Julia Wall-Clarke. Yesterday, I introduced you to media operations, specifically as it relates to the sporting world (I just wrapped up the London Summer Games). When I first started working in media operations, I quickly found major differences from PR. PR is very proactive. It is a selling environment where you are constantly trying to [&hellip... Read More