Gini Dietrich

Pros and Cons of Facebook As Your Website

By: Gini Dietrich | November 9, 2011 | 
123
There is an interesting conversation happening about using Facebook in place of a business website. With 700 million active users on the social network, it’s hard to ignore . But should you use it as your only web presence? Let’s say you have a retail shop, with only one location, and one or two employees. Developing a site, with a content management system so you can [&hellip... Read More
Guest

Klout: A Call To Inaction

By: Guest | November 8, 2011 | 
63
Today’s guest post is written by Brian Meeks. Throughout the land a strange fog settled in. It sapped the strength of all who took notice. Those who ignored the fog were unaffected and their delusions of grandeur continued unabated. In fact, most people thought the Klout menace was nothing but a distraction, and yet they still looked upon it with fascination. On this day, the Klout [&hellip... Read More
Gini Dietrich

Seven Tools for Your 2012 Marketing and Communication Plans

By: Gini Dietrich | November 8, 2011 | 
85
This is not our annual trends blog post. That is coming in a few weeks…and it includes some things you won’t expect. Plus it will give you an opportunity to include a trend you think we forgot. So be thinking about what you want to include. We’re going to include the one winning trend in our December webinar and you’ll win a free seat or two. [&hellip... Read More
Harrison Kratz

Real-World Experience vs. School Education

By: Harrison Kratz | November 7, 2011 | 
50
Education doesn't necessarily have to be in school. Real-world experience counts, too. In the world of PR, we must be dedicated to continuing our education... Read More
Gini Dietrich

Getting More Done: My Secret

By: Gini Dietrich | November 7, 2011 | 
142
I was scrolling through my Twitter stream a couple of days ago and I saw the following phrase: Why bosses should beware of pasta and peanut butter. But then I got distracted and never had the opportunity to click through to see what it meant. Until now. According to The Corner Office at BNET, it has the following meaning... Read More
Arment Dietrich

Contest: Top 25 Social Media Wins and Gaffes

By: Arment Dietrich | November 6, 2011 | 
9
We are having a contest through the month of November and it is your opportunity to win fame, fortune, and fabulous prizes. Well, a great wine opener anyway. And a seat to our December webinar; The Spin Sucks Second Trends Webinar. (More on that later.) And this lamp. (Not really a lamp; that’s a joke.) We are in search of the most horrendous, and the most [&hellip... Read More
Gini Dietrich

Gin and Topics: Are Star Wars Toys Worth Dying Over?

By: Gini Dietrich | November 4, 2011 | 
40
I swear Mother Nature is punishing me. My mom called last night to say they’re getting snow in Utah. My sister-in-law called to say they’re getting snow in Southern Missouri. The east coast got snow last weekend. Denver is getting snow. I live in the Northern arctic. WHERE IS MY SNOW?!? Mother Nature, I’m sorry! Whatever I did, I’m sorry! I realize that has nothing to [&hellip... Read More
Gini Dietrich

Review: Humanize by Maddie Grant and Jamie Notter

By: Gini Dietrich | November 4, 2011 | 
50
It’s time for a new series to begin. I hope you’re as excited as I am! On the first Friday of every month, I will review a PR, marketing, or social media book here. It is going to replace one #FollowFriday. Don’t worry! It’s just once a month. The photo used is here is the stack of books I have received, but haven’t reviewed yet. So [&hellip... Read More
Guest

Social Proof or Social Spoof?

By: Guest | November 3, 2011 | 
52
Today’s guest post is written by Andy Crestodina.  Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation…The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken; a phenomenon sometimes referred to as herd [&hellip... Read More
Gini Dietrich

Effective Ways to Respond to Bad PR Pitches

By: Gini Dietrich | November 3, 2011 | 
73
I can hear the wind blowing outside and it sounds like it’s really cold. So I’m pulling together this blog post in bed. I don’t want to get up! In some places in the country, wind like this is called a tornado or a hurricane. In Chicago? It’s just par for the course. It is, after all, the Windy City. But that doesn’t mean we can’t [&hellip... Read More