Gini Dietrich

Join Mark Story for a Special Livefyre Q&A Today

By: Gini Dietrich | October 24, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 141You may notice this is becoming a regular thing. Having authors on to answer questions about their books. On the third Wednesday of every month, we’re going to continue the trend (except next month we’re doing it on the third Tuesday because of American Thanksgiving). We’re even building the calendar for 2013 so you’ll know ahead of time who [&hellip... Read More

Making the Hop from PR to Media Operations, Part 2

By: Guest | October 23, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 80Today’s guest post is by Julia Wall-Clarke. Yesterday, I introduced you to media operations, specifically as it relates to the sporting world (I just wrapped up the London Summer Games). When I first started working in media operations, I quickly found major differences from PR. PR is very proactive. It is a selling environment where you are constantly trying to [&hellip... Read More
Gini Dietrich

Users, Stakeholders, Target Audiences…Or Just People

By: Gini Dietrich | October 23, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 207You may have noticed a new feature here that comes out on Sunday mornings. Very creatively called, “The Three Things,” Howie Goldfarb, Michael Schechter, and I provide links to one article, video, or podcast we think the other should pay attention to that is outside our professional comfort zones. A couple of weeks ago, Howie suggested, “Robbie and Ruthie Talk [&hellip... Read More

Making the Hop from PR to Media Operations, Part 1

By: Guest | October 22, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 125Today’s guest post is by Julia Wall-Clarke.   It is 5 a.m. and I’m already on my second coffee, standing in the middle of the Mall, watching dawn break over Buckingham Palace. No, I haven’t been on an all-nighter with Prince Harry; it’s just another day at the London Olympics and this is my temporary office. I graduated in PR [&hellip... Read More
Gini Dietrich

Will Lack of Creativity Be the Demise of the PR Industry?

By: Gini Dietrich | October 22, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 280Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? It’s one of my favorite commercials because a) I totally want to interview an NFL player (cough, Tom Brady, cough) and ask silly questions and b) It’s about time [&hellip... Read More
Gini Dietrich

The Three Things, Edition 4

By: Gini Dietrich | October 21, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 108Welcome to the fourth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. What do you think of this series so far? Do you like it? Are you getting new and different content you wouldn’t otherwise see/listen to/read? Let us know in the comments! The Three Things arrives in your inbox on Sunday mornings (unless [&hellip... Read More
Gini Dietrich

Gin and Topics: Steve Martin and First World Problems

By: Gini Dietrich | October 19, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 101I keep thinking the best Gin and Topics has been done and then someone sends me a video that is so hilarious, I get to outdo myself. Again. Until last week, the very best issue was Will Ferrell and Jimmy Fallon dancing and singing about tight pants (cough, hipsters, cough). And then last week Richard Simmons on Whose Line [&hellip... Read More

Social Fakers: What Do Numbers Mean these Days?

By: Guest | October 18, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 264Today’s guest post is by Hessie Jones All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really? As Zuckerberg pointed out,“We have this ethos where we want to be a culture of builders, right? We don’t want to overly celebrate any particular milestone.” Wise words, Zuck! Shortly after this momentous media celebration, the following article appeared, “Most of [&hellip... Read More
Gini Dietrich

Trolls, Smear Campaigns, and Reputation Management

By: Gini Dietrich | October 18, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 272I am a big fan of The Good Wife. Not only because it’s set in Chicago, but because it’s really well-written (and, let’s be real, Mr. Big is on it). My winter training has begun, which means I’m stuck on the trainer for one or two hours four times a week. The Good Wife (and Revenge and Scandal) get [&hellip... Read More