Arment Dietrich

Content Marketing Strategy: What Does Relevance Really Mean?

By: Arment Dietrich | June 26, 2013 | 
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Tweet Share Share +1 Pin EmailShares 209I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant. In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing [&hellip... Read More
Gini Dietrich

AirPR: Is this the Beginning of PR as a Commodity?

By: Gini Dietrich | June 26, 2013 | 
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Tweet Share Share +1 Pin EmailShares 187Last Friday, when Joe Thornley, Martin Waxman, and I sat down to record Inside PR, Joe asked us if we’d heard of AirPR. Neither of us had so he walked us through what he knew, while we both frantically clicked links to learn more. AirPR is a startup that “matches” companies with PR professionals. Billed as a dating-like site for [&hellip... Read More
Vincent Clarke

Build Customer Relationships with Active Listening

By: Vincent Clarke | June 25, 2013 | 
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Tweet Share Share +1 Pin EmailShares 162As consumers, we are the perfect marketers. We know exactly how brands we trust should improve their products or approach their customer service. We have a ton of suggestions – and if only they were fulfilled – we’d fall in love with these brands all over again. So why is it, when it comes to our own companies and marketing [&hellip... Read More
Gini Dietrich

Entrepreneurs and Intrapreneurs are America’s Future

By: Gini Dietrich | June 25, 2013 | 
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Tweet Share Share +1 Pin EmailShares 255I don’t know about you, but I have vivid memories of being in school and learning about this great country of ours. We were the leaders. We were the best. And we have the arrogance to go with it. But along the way, it began to feel like, while the arrogance was still there, we were losing ground in our [&hellip... Read More
Jeannie Walters

B2B Sales? Do Your Homework!

By: Jeannie Walters | June 24, 2013 | 
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Tweet Share Share +1 Pin EmailShares 191Good salespeople are out there. They are the ones who do their homework, understand the prospect, and actually listen. But they don’t seem to be the ones calling me. The ones calling me are the ones who not only have no idea who I am, but they say things such as “enterprise solutions” about five seconds after I answer the phone. [&hellip... Read More
Gini Dietrich

The Four Different Types of Media

By: Gini Dietrich | June 24, 2013 | 
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Tweet Share Share +1 Pin EmailShares 590A few weeks ago, Paula Kiger asked me if I would write a blog post about the different types of media. Paula, here you go! In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared. If you’re in business – and have been for more than 10 years – it’s [&hellip... Read More
Gini Dietrich

The Three Things, Edition 37

By: Gini Dietrich | June 23, 2013 | 
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Tweet Share Share +1 Pin EmailShares 58 Welcome to the 37th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be [&hellip... Read More
Gini Dietrich

Gin and Topics: Prancercise Lady and Baseball Players Called Bowlers

By: Gini Dietrich | June 21, 2013 | 
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Tweet Share Share +1 Pin EmailShares 99It’s rally day! There is lots to accomplish at work and I need to get 77 miles in between today and tomorrow to beat last week’s mileage. Friday nights are hilarious at our house. Mr. D gets up at 5:30 a.m. to play basketball and I try to ride 40-60 miles during my summer hours. By dinnertime, the two of [&hellip... Read More
Jim Dougherty

Social Sharing Initiatives: Mobilize your Employees!

By: Jim Dougherty | June 20, 2013 | 
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Tweet Share Share +1 Pin EmailShares 153Maybe you’ve experienced this: A thoughtfully designed Facebook page, with each painstakingly planned post largely unacknowledged. Not knowing what to do, you ask a dozen of your co-workers if they have any suggestions about how you could improve things. Therein lies a huge issue: You have a dozen co-workers who aren’t engaging with your posts. So many businesses lament the [&hellip... Read More
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