Gini Dietrich

The Three Things, Edition 35

By: Gini Dietrich | June 9, 2013 | 
Tweet Share Share +1 Pin EmailShares 51Oops! This should be the 36th edition, but I screwed up last week. With a flight delayed six hours and no WiFi in the airport (it was not fun) last Saturday, I got home and went straight to bed…and forgot all about you! So this is the 35th edition of The Three Things, the weekly update of three links, podcasts, [&hellip... Read More
Gini Dietrich

Gin and Topics: We Love Animals and Singing Toddlers

By: Gini Dietrich | June 7, 2013 | 
Tweet Share Share +1 Pin EmailShares 72Today is a very exciting day for the teams of Arment Dietrich and Spin Sucks. Summer hours begins! I love summer hours. I’m not sure why because we all race to get all our work finished by 1:00 and it rarely happens, but the idea that we can shut down early on Fridays for 13 weeks is so much fun! [&hellip... Read More
Rob Biesenbach

An Easy Formula for Unlocking the Power of Stories

By: Rob Biesenbach | June 6, 2013 | 
Tweet Share Share +1 Pin EmailShares 191As communicators, we are constantly reminded of the power of stories, and urged to incorporate more storytelling in our work. I find people are either totally intimidated by the notion of telling a story or they’re overly confident, passing off mere “happenings” as full-fledged stories. So allow me to demystify and clarify the storytelling process so you can learn to find, [&hellip... Read More
Gini Dietrich

Fifteen Reasons Digital Marketing Works for Us…and Not For You

By: Gini Dietrich | June 6, 2013 | 
Tweet Share Share +1 Pin EmailShares 291You know what sucks (besides spin, of course)? People who think a communications firm isn’t a real company. People who won’t invest in your success because they don’t perceive your multiple sale rate to be as large as, say, the newest tech idea. Media outlets that won’t consider your leaders for awards such as Top 40 Under 40 because you [&hellip... Read More
Lindsay Bell

I’m OK, You’re OK: Social Friendship and Gut Instincts

By: Lindsay Bell | June 5, 2013 | 
Tweet Share Share +1 Pin EmailShares 178Those who know me, know I don’t get out much. No, really. In fact, as I said to Danny Brown on Saturday, “I’m *this* close to becoming agoraphobic!” While I might be exaggerating a bit, I do tend to watch Hoarders with a tad more trepidation than I used to. So, when Gini Dietrich asked me if I wanted to attend [&hellip... Read More
Gini Dietrich

The Client Service Issue in a Virtual Workplace

By: Gini Dietrich | June 5, 2013 | 
Tweet Share Share +1 Pin EmailShares 161I wrote earlier this week about the PR firm of the future. Clearly, it isn’t all worked out yet, but I do think the days of people sitting in offices from 9-5 (or 8-6 or 7-7) will soon be extinct. As I do when I’m working out a new idea, I looked at it first from the perspective of an [&hellip... Read More
Rebecca Todd

Life on the Road, the Upward Spiral, and the Spin Sucks Community

By: Rebecca Todd | June 4, 2013 | 
Tweet Share Share +1 Pin EmailShares 162The night is late. The sign reads “Blondie’s Wet Spot Bar” and I am seated between two very handsome men. I probably do not need this vodka in front of me, but Bacchus needs appeasing. There is a taqueria. We came here on the BART. I really do not know where I am. This is not unusual for me – [&hellip... Read More
Gini Dietrich

Scale-Up Entrepreneur: Do You Have What it Takes?

By: Gini Dietrich | June 4, 2013 | 
Tweet Share Share +1 Pin EmailShares 224I fell into running my own business quite accidentally. I was never one of those people who thought, “I have to have my own thing someday.” Of course, if you know me, it makes sense. I’m a double type A personality who is very competitive (I can hear my team laughing out loud at that right now) and always strives [&hellip... Read More
Jeriann Watkins

Anchor Text Analysis: Imperfections are OK

By: Jeriann Watkins | June 3, 2013 | 
Tweet Share Share +1 Pin EmailShares 98There are days guest blogging is a rewarding process. Someone actually appreciates your content and doesn’t mind putting in some backlinks for you. But there are other days when all you seem to meet is frustration. No one wants your articles because you’re associated with a company. When they do take your articles, they might take out your links or claim [&hellip... Read More