Guest

Don’t Be Afraid to Fail

By: Guest | January 17, 2012 | 
33
Today’s guest post is written by Jay Dolan.  I was trying to think of the most influential social media campaigns of 2011 the other day, and I couldn’t think of one. I honestly can’t think of one social media promotion that was so innovative, I had to tell people about it. Much of what I read these days is all about failures. Blogger outreach failures. Twitter [&hellip... Read More
Gini Dietrich

Reading Fiction Helps Your Career

By: Gini Dietrich | January 17, 2012 | 
228
I’m an English major. Not as in the language, but as in literature and creative writing. I preface with that because what I’m about to say may come across as biased. Read. More. Fiction. As it turns out, though, I’m not biased (well, maybe a little bit). In the November issue of Scientific American, author and researcher Keith Oatley describes what reading fiction does for our [&hellip... Read More
Guest

Three Values to Hold High in 2012

By: Guest | January 16, 2012 | 
24
Today’s guest post is written by Shelley Pringle.  Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Promanad had one of the most interesting corporate cultures I’ve ever experienced. For example, new business presentations were always concluded with the declaration, “We’re not [&hellip... Read More
Gini Dietrich

Four Ideas for Your Business Facebook Page

By: Gini Dietrich | January 16, 2012 | 
85
Let’s talk Facebook today, shall we? Sorry, Howie. I know you’re not a fan so you can go read another blog today. I’m going to make a pretty big assumption most of you have at least checked out the new timeline. Even if you hate it, if you’re using social media for work, it’s important to understand how these most recent changes affect your business pages. [&hellip... Read More
Gini Dietrich

Gin and Topics: Rich People Shoplift and Look Better Instantly

By: Gini Dietrich | January 13, 2012 | 
37
It snowed! It snowed! It snowed! We got TEN glorious inches! I’m so happy. Now the cross-country skis I got for my birthday last year (11 months ago) can finally come out of their wrapping and go for a spin on the lakefront. Happy, happy, joy, joy! I know that has nothing to do with Gin and Topics, but I’m so excited. I’ll tone it down [&hellip... Read More
Guest

Media Relations Without the News Release

By: Guest | January 12, 2012 | 
16
Today’s guest is written by Keredy Andrews. When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. Hours have been wasted with no results to show your client, meaning you have to keep pushing when other work is piling [&hellip... Read More
Gini Dietrich

FBQOTW: Angels, the Super Bowl, and LaToya Jackson

By: Gini Dietrich | January 12, 2012 | 
87
It’s Facebook question of the week time (clap, clap, clap)! This week, we had a plethora of questions, but only one of them was coherent (Jennifer MacDonald). So I thought it would be fun to address Jen’s question later (in a serious video) and address all of the goofy ones at once today. Yes, we talk Super Bowl commercials, angels, LaToya Jackson, my new favorite shirt [&hellip... Read More
Arment Dietrich

Laser Focus to Improve Customer Experience

By: Arment Dietrich | January 11, 2012 | 
48
Today’s guest post is written by Lisa Gerber. I had an interesting conversation at a holiday cocktail party with the COO of a ski resort. He was sharing with me a complaint he had received about the quality of grooming on the cross-country trails. It was bothering him and he was trying to decide how to respond. The problem, he explained, is people have high expectations [&hellip... Read More
Gini Dietrich

FedEx Customer Video Turned Good PR

By: Gini Dietrich | January 11, 2012 | 
105
Let’s talk about a good response to a customer service, turned social media, crisis, shall we? During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. The scary thing is it’s actually in a computer monitor box, not a FedEx box, so he knew it was fragile. He didn’t try to [&hellip... Read More