Arment Dietrich

Tips for Creating a Profitable Trade Show Experience

By: Arment Dietrich | October 3, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 174 Today’s guest post is by Allen Mireles Have tradeshows become obsolete? Our digital world makes so many things possible today. Online and mobile tools facilitate communication and help us meet new people, develop relationships, and share information. We now reach across geographic and cultural boundaries easily and inexpensively–in real time. Makes old-school marketing tactics such as events and [&hellip... Read More
Gini Dietrich

Traditional Book Publishing vs. Self-Publishing

By: Gini Dietrich | October 3, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 181On Inside PR, Martin Waxman, Joe Thornley, and I took what was supposed to be a one month summer break. Two months later, we got the band back together to get back in the groove and restart our weekly recordings. One of the questions they asked me yesterday was how six months of book tour travel and speaking had [&hellip... Read More

The Game Show Guide to Life and Business

By: Guest | October 2, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 100Today’s guest post if by Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often. The mechanic takes advantage, the refund doesn’t come through, or promises far exceed the product delivered. Remember that 60’s show “Let’s Make a Deal” with Monty Hall? Or maybe you know [&hellip... Read More
Gini Dietrich

What the Changing World of PR Means to Today’s Organizations

By: Gini Dietrich | October 2, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 228Last week was an interesting week in the high-tech, social media, Internet geek world. First, Twitter is trying to figure out how to clean up its act, have a consistent brand, and make money, so it’s shutting out third-party app developers. Then, Justin Timberlake announced a new MySpace, taking advantage of the hits Facebook has had on Wall Street. And rage on [&hellip... Read More

On Crashing Weddings and Online Conversations

By: Guest | October 1, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 156Today’s guest post is by Geoff Reiner.  I crashed my first wedding in my late teens. I was with my older cousin who was rather intoxicated. A few minutes after our grand entrance, we were kindly asked to leave. I crashed my second wedding a few years later. This time, I went alone. Let me rephrase – when I [&hellip... Read More
Gini Dietrich

Apologies in a Crisis and Other Lessons from Apple

By: Gini Dietrich | October 1, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 194On Saturday morning, Mr. D and I made our way to Michigan Avenue to visit the flagship Apple store. I would have preferred the less touristy store in Lincoln Park, but we were there to get his new iPhone 5 and it was where they sent us (in other words, we had no choice). Because he’s never upgraded his [&hellip... Read More
Gini Dietrich

The Three Things Edition 1

By: Gini Dietrich | September 30, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 115One of my very favorite blog posts of the week is Six Links Worthy of Your Attention that Mitch Joel does with  Hugh McGuire and Alistair Croll every week. It typically has links I wouldn’t otherwise read because they’re outside my scope of work and personal passions. But I learn something every week and I appreciate the work these [&hellip... Read More
Gini Dietrich

Gin and Topics: A New MySpace and a Toy Train in Space

By: Gini Dietrich | September 28, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 108I am so excited! After 25 weeks (yes, more than six months) of back-to-back travel, I am home for 24 glorious days! If any of you want me to travel, pack, or drive anywhere in the next 24 days, the answer will categorically be no. Ken Mueller asked me what I’m going to do with all that extra time. [&hellip... Read More

Dreamforce: A Must Attend Event for Marketers and PR Professionals

By: Guest | September 27, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 0Today’s guest post is by Katherine Krieger I am an unabashed podcast geek. I produce a podcast and listen to about 16 others each week. As a marketer, my most treasured listening pleasures are Mitch Joel’s Six Pixels of Separation and Christopher S. Penn (and John Wall’s) Marketing Over Coffee. So when I was invited to Dreamforce and realized I [&hellip... Read More