Gini Dietrich

Eight Things to Consider When You Create Calls-to-Action in Your Content

By: Gini Dietrich | September 3, 2013 | 
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Tweet255 Buffer Share80 Share77 +147 Pin3Shares 462By Gini Dietrich Without really meaning to, I’ve created at three-part series on content marketing. A couple of weeks ago, we talked about how to create content without a ton of work. And, last week, we talked about how a fairy princess can become on-page search engine optimization. Today I’d like to take a look at how to create contextual [&hellip... Read More
Lindsay Bell

The Three Things, Edition 46

By: Lindsay Bell | September 1, 2013 | 
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Tweet31 Buffer Share3 Share10 +11 PinShares 45 By Lindsay Bell-Wheeler Welcome to the 43rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings [&hellip... Read More
Lindsay Bell

Gin and Topics: Gorillas, Frogs, and Conan. Oh MY!

By: Lindsay Bell | August 30, 2013 | 
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Tweet55 Buffer Share60 Share26 +1 Pin1Shares 142 By Lindsay Bell Hello friends, and welcome to another edition of Gin and Topics (arguably the best post of the week…am I fired again?) (Note from Gini: Yes!). Normally, we say pithy things such as “close your office door before watching these!” or “Don’t disrupt your colleagues by laughing too loudly!” – but not today. Because today, this particular [&hellip... Read More
Brian Vickery

The Spin Sucks Community: A Modern Day Salt Covenant

By: Brian Vickery | August 29, 2013 | 
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Tweet51 Buffer Share10 Share9 +1 PinShares 70 By Brian Vickery I was recently blessed to walk my eldest daughter down the aisle at her wedding ceremony. Besides providing my first opportunity to make a wedding toast as Daddy, this wedding introduced me to the Salt Covenant Ceremony. Of course, I immediately thought of the Spin Sucks community. OK, maybe I didn’t think about this occasionally rowdy, always [&hellip... Read More
Gini Dietrich

Lean In: Inspiring, Empowering, and Why You Should Read It

By: Gini Dietrich | August 29, 2013 | 
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Tweet125 Buffer Share79 Share49 +124 Pin8Shares 285By Gini Dietrich Alert! Alert! Alert! This blog post is going to make some of you angry. I read “Lean In” and I wholeheartedly disagree with the criticism the book has received. My guess is most of the critics haven’t read the book or they wouldn’t have made the arguments they did. Which kind of sucks (like spin sucks), but [&hellip... Read More
Amanda Cleary Eastep

Business Authenticity: What a Klingon Taught this Renaissance Woman

By: Amanda Cleary Eastep | August 28, 2013 | 
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Tweet61 Buffer Share2 Share11 +14 PinShares 78 By Amanda Eastep I was a little miffed at the Klingon. My five-year-old and I were sitting on a low wall in the village square of the Bristol Renaissance Faire many years ago, taking a respite from the summer sun. I, a simple peasant woman, eyed the immense Klingon seated to our right. My little girl, sandwiched between me [&hellip... Read More
Arment Dietrich

The Ideal Customer Experience: Lessons in Loyalty from Mickey Mouse

By: Arment Dietrich | August 28, 2013 | 
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Tweet138 Buffer Share21 Share28 +125 Pin3Shares 215 By Jason Konopinski A few weeks ago, I hopped into a 15 passenger van with some of my closest family and started a long drive to Orlando. Our destination? Walt Disney World. My niece and nephew (ages four and two) are eyeball deep in a serious Disney princess and Mickey obsession, so we knew it was time to head [&hellip... Read More
Martin Waxman

Influence Scoring: All Klout(ed) Up and Nowhere to Go

By: Martin Waxman | August 27, 2013 | 
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Tweet88 Buffer Share16 Share21 +120 PinShares 145By Martin Waxman My experiment with influence scoring started a few weeks back with a post on Spin Sucks about the future of public relations. That post begat a second post on community management as a new model for PR. And that begat a three-point bump in my Klout score! Earlier this month, I wrote about my Klout Bump and, [&hellip... Read More
Gini Dietrich

On-Page SEO Tips for PR Pros

By: Gini Dietrich | August 27, 2013 | 
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Tweet209 Buffer Share58 Share47 +147 Pin11Shares 372By Gini Dietrich About a week ago, we talked about content marketing and how to get started. In that blog post, I promised to come back and talk about on-page search engine optimization, a topic that still evades many PR professionals. Though experts on storytelling tell you not to start at the beginning, that’s precisely where we’re going to start today. [&hellip... Read More
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