Arment Dietrich

Free Facebook Ads For Small Business

By: Arment Dietrich | October 12, 2011 | 
20
  This guest post is written by Molli Megasko Yes, it’s another Facebook post. But don’t roll your eyes yet (Howie!). I’m not going to talk about the user changes, I’m here to discuss the free ads Facebook is giving to small business. This January, Facebook is planning to give away $50 in free advertising to 200,000 small businesses across the country to show them how the [&hellip... Read More
Gini Dietrich

Nine Communication Lessons from Hitting Reply All

By: Gini Dietrich | October 12, 2011 | 
137
Alright. It’s time to have a little chat, particularly if you’re in the PR profession. If you read Gin and Topics last week (or follow the industry news), you’ll know a PR “professional” (I use that term loosely, which is why it’s in quotes) called Jenny Lawson aka The Bloggess a really bad name (I can’t even bring myself to type it here; it’s bad). The [&hellip... Read More
Guest

Apologies from My Generation

By: Guest | October 11, 2011 | 
45
Today’s guest post is written by Pamela Wright. I want to issue a sincere apology from the Baby Boomer generation to the younger generations. We have failed you profoundly. With a quick look at headlines, no one can escape the conclusion that some of you were raised without an ethical foundation. Had we done our job, we would have taught you the following lessons, and they [&hellip... Read More
Gini Dietrich

Four Tools to Assess Your Audience’s Online Usage

By: Gini Dietrich | October 11, 2011 | 
94
Last week, after we looked at the tools for online listening, I promised I would follow it up with tools to use in assessing the conversation. Promise kept! At the time, we discussed the five steps in social media we always recommend to new clients who are just beginning to branch out online, including listen, assess, engage, measure, and refine/improve. We’re at the assess phase now, which [&hellip... Read More
Guest

Simple Tool, Small Wonder: Buffer App

By: Guest | October 10, 2011 | 
64
Today’s guest is post is written by Jay Pinkert. Amidst all the froth about the new Facebook features and the general release of Google+, it’s easy for social media professionals not to spend much time considering the importance of simple tools. We can get so focused on mastering the “next big thing” that we overlook applications that might seem basic to some. But to others have [&hellip... Read More
Gini Dietrich

Using Google AdWords to Test Your Messaging

By: Gini Dietrich | October 10, 2011 | 
59
I am a communication professional, with a bent toward marketing because of the bottom line results it drives. I understand advertising. I understand the value and benefits of it. I even work with my team to recommend it to clients in integrated programs. But I’m not an advertising expert. That’s why I was so interested to read, “How to Test Your Advertising Quickly, Cheaply, and Effectively,” [&hellip... Read More
Gini Dietrich

Gin and Topics: The Dwarf-Tossing Ban

By: Gini Dietrich | October 7, 2011 | 
68
It’s been a sad week, with the passing of Steve Jobs. The Apple store on Michigan Avenue is surrounded with candles and flowers. It’s a sad week for all of us who use Apple products…and even those of us who don’t (cough, Chris Barger, cough). But I also think we’ve reached saturation stories about him so I won’t say anything more. What I will tell you, [&hellip... Read More
Guest

Creative Destruction and Overturning the Economy

By: Guest | October 6, 2011 | 
6
Today’s guest post is written by Rusty Speidel. As you may recall, Gini Dietrich wrote a post earlier in the month about how we might pull ourselves out of the economic doldrums by taking a more courageous and open stance regarding competition. She was reacting to the typical practice of most businesses to protect and hide their capabilities from the world for fear of “being discovered” [&hellip... Read More
Gini Dietrich

Measuring PR Results On a Shoestring Budget

By: Gini Dietrich | October 6, 2011 | 
34
It’s Facebook question of the week time (clap, clap, clap!). First, I just want to say how sad I am that Steve Jobs passed away yesterday. As a business owner, I know how you put your life and soul into what you’re building and, when he stepped down from Apple a little more than a month ago, I knew the end was near. I didn’t know [&hellip... Read More