Gini Dietrich

Let’s Change the World On International Women’s Day

By: Gini Dietrich | March 5, 2012 | 
62
This Thursday, March 8, is International Women’s Day. It’s not a day that’s widely celebrated in the United States (a fact we’d like to change), nor is it a Hallmark made-up holiday. It’s a day that celebrates women and Oxfam America thinks we can do some good, if we all participate leading up to the day. This isn’t just for women, though. It’s in celebration of [&hellip... Read More
Gini Dietrich

Gin and Topics: Limbo Skating and Unbelievably Strong Brothers

By: Gini Dietrich | March 2, 2012 | 
17
It’s Friday. Which means it’s going to snow in Chicago. Right, Mother Nature?!? Do you hear me?? It’s going to snow in Chicago! Actually, I just looked at the radar and it’s all rain. It’s too warm. Booooo! We had a special day this week – it was Leap Day and one of the topics for today is based around something really cool on that day. [&hellip... Read More
Guest

Tough Talks and Technology Don’t Mix

By: Guest | March 1, 2012 | 
29
Today’s guest post is written by Alan Cohen. Earlier this month, The Today Show spent a good portion of their program discussing Facebook parent Tommy Jordan shooting his daughter’s laptop on YouTube. No doubt, years of family therapy are ahead for the Jordans. Meanwhile, at a client’s agency, two PR pros who work in close proximity to each other simply chose to unfriend each other on Facebook [&hellip... Read More
Gini Dietrich

Lessons You Can Take from The New York Times Storytelling

By: Gini Dietrich | March 1, 2012 | 
68
We’ve been talking a lot (particularly this week) about the companies that are doing social all wrong. Let’s turn the tables today and look at a company that is doing it exactly right. The New York Times. It’s not like they’ve been without fault. When they announced their online premium paid subscription model last year, many people flocked to RSS feeds that allowed them the same [&hellip... Read More
Arment Dietrich

The Top 10 Fiction Books Every PR and Marketing Pro Should Read

By: Arment Dietrich | February 29, 2012 | 
49
A list of the top 10 fiction books and they can play a part in one's professional life due to creativity, writing style, or a compelling story... Read More
Gini Dietrich

Claire’s Rips Off Tatty Devine and Sticks Head In Proverbial Sand

By: Gini Dietrich | February 29, 2012 | 
61
Oh come on! Seriously. Why is this so hard? Yes, there is another company shutting down comments to their Facebook wall, ignoring tweets, deleting comments, and going silent. This time it’s Claire’s Stores, who is accused of ripping off independent jewelry designer, Tatty Devine. Last week the U.K. designer blogged, “Can You Spot the Difference?” and showed their designs next to images of the Claire’s mass-produced [&hellip... Read More
Guest

Do Content Marketers Compete?

By: Guest | February 28, 2012 | 
24
Today’s guest post is written by Andy Crestodina.  I’m a capitalist, so I love the concept of competition. I’m in a very “competitive” industry, but I’ve often said I don’t really have competitors. What I mean is everyone is a potential partner. If you think you’re competing with someone, you just don’t know them well enough yet. I recently realized many of the people who agree [&hellip... Read More
Gini Dietrich

Carnival Cruise Lines Silent About Latest Accident

By: Gini Dietrich | February 28, 2012 | 
97
We’re about to find out if Carnival Cruise Lines has learned their social media crisis lesson or if they’re going to continue their silence vows. Yesterday, the Costa Allegra (of the Costa Concordia line) had a fire erupt in the generator room, leaving the ship without lights and air conditioning. The soonest rescue boats will reach the ship is sometime today. According to the Chicago Sun-Times, [&hellip... Read More
Guest

Four Ways to Become Indispensable

By: Guest | February 27, 2012 | 
16
Today’s guest post is written by Eric Wittke.  My first major dose of career advice wasn’t quite something I’d call “inspirational.” In fact, for someone new to the job force like I was, it was downright discouraging. “Always remember: No matter what your job is, you will always be dispensable.” This comes as a no-brainer to anyone who has ever worked a job. There will always [&hellip... Read More