Gini Dietrich

Social Media and Its Effect On Suicide

By: Gini Dietrich | May 31, 2012 | 
82
Last year, friend and colleague Trey Pennington took his own life on the grounds of the church where he and his family attended for many years. When the news spread, first on Mashable and then through the more traditional channels, people on Twitter and Facebook were astounded. Though many didn’t know him in real life, they felt like they’d built a strong relationship with him on [&hellip... Read More
Guest

Don’t Believe Everything You Read About Social Media

By: Guest | May 30, 2012 | 
20
Today’s guest post is written by Jim Dougherty. When I was a young Lieutenant in the Army there was a crusty Sergeant who enjoyed making my life difficult by telling me why I couldn’t do things. He would always preface his thwarts with the phrase “by regulation.” One day my boss asked me about a project I was working on and I informed him that “by regulation” [&hellip... Read More
Gini Dietrich

Self-Publishing vs. Publisher: Why You Should Do Both

By: Gini Dietrich | May 30, 2012 | 
50
Last night, Mark Schaefer was in town and we held a little TweetUp with 70 of his closest friends. He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. I said people think the writing the book part is hard, but it’s really the [&hellip... Read More
Guest

Good PR is Good PR

By: Guest | May 29, 2012 | 
14
Today’s guest post is written by Merritt Allen. As a lifelong Jeopardy! fan and former third-place contestant, I was surprised at how engrossing the 2012 Teen Tournament was. Typically, I ignore the Teen Tournament, turning up my trivial nose at post-2009 pop culture and 7th grade biology questions. But this year’s tournament was compelling for three primary reasons: 1. Harder material (which means smarter kids; show [&hellip... Read More
Gini Dietrich

Three Reasons Facebook Camera Will Work

By: Gini Dietrich | May 29, 2012 | 
45
Just a few short weeks after Facebook bought Instagram for $1 billion, the social network has released its own mobile photo sharing app, aptly called Facebook Camera. It reportedly is just like Instagram, but with a few improvements: It allows full-bleed photos, you can comment and “like” right from the app (instead of going into the Facebook app), it has a few filters, and it moves [&hellip... Read More
Gini Dietrich

Gin and Topics: Dog Rides Bicycle and Squirrel Learns to Purr

By: Gini Dietrich | May 25, 2012 | 
17
It’s time for a long weekend (sorry Canadians, you got yours last weekend)! YAY! And so begins summer in Chicago – the best season this city has to offer. And many days of cycling, which means an awkward tan requiring me to always wear sleeves and skirts at least knee length. I hope you have fun plans for the weekend and will get some sun, some [&hellip... Read More
Guest

Content Curation: Are You Doing it Right?

By: Guest | May 24, 2012 | 
11
Today’s guest post is written by Susan Young. Content curation is the hot ticket item in social media and business these days. Content curators — or editors — find, sort, categorize, and distill the big data and vast amount of content that’s available. While Google alerts will locate and list stories and articles, and platforms such as Paper.li may work for amateurs,  good content curation requires the human factor [&hellip... Read More
Gini Dietrich

Five Step Process for Using the Social Web

By: Gini Dietrich | May 24, 2012 | 
95
I had a different blog topic in mind today when I read Danny Brown’s, “Being Where YOU Need to Be, Not Where ‘They’ Say You Should.” He relates a story of a small business owner who went to a conference and the social media expert who spoke advised attendees use all of the social media networks because “you never know where your customer is going to [&hellip... Read More
Guest

Building Trust Behind a Company’s Social Media Account

By: Guest | May 23, 2012 | 
9
Today’s guest post is written by Mat Powers.  We never really think about who is behind the social media accounts of our favorite companies. It’s not as if the real Old Spice guy is sending out tweets… “Collegiate athletes do more than play basketball, they also learn math and kissing techniques that can’t be found in the private sector” “Can I promise that this new wallpaper [&hellip... Read More