Gini Dietrich

Gin and Topics: Cuppa Cheese! Cuppa Cheese!

By: Gini Dietrich | March 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 84It’s SxSW weekend, which means the entire social media world is in Austin to learn, drink, party, and drink some more. I’m kind of glad I broke my foot and can’t go. If I were in Austin, I’d want to be riding my bike so I’d be skipping great sessions and then would have wasted my money in buying a [&hellip... Read More
Guest

Make Your Network Go Viral: Eight Tips for Networking Success

By: Guest | March 7, 2013 | 
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Tweet Share Share +1 Pin EmailShares 206Today’s guest post is by Kate Finley. Growth. Reach. Influence. Connections. Likes. Views. Followers. Subscribers. Fans. Brand Ambassadors. These are examples of tools we use to report and measure success for our brands, clients, and bosses. But what about your own network? How do you measure your influence? And how can you make your network go viral? Is it in [&hellip... Read More
Gini Dietrich

To Sell is Human: A Communicator’s View on New Business

By: Gini Dietrich | March 7, 2013 | 
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Tweet Share Share +1 Pin EmailShares 215After I’d been at Fleishman-Hillard for a couple of years, I had three promotions under my belt and was already eyeing the corner office (some things never change). Because I was so steadily climbing the corporate ladder, I was soon invited into new business meetings where my presentation skills were honed, I was taught to think on my feet, and [&hellip... Read More
Yvette Pistorio

Vine: Social Media’s Shiny New Toy

By: Yvette Pistorio | March 6, 2013 | 
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Tweet Share Share +1 Pin EmailShares 134Today’s guest post is by Yvette Pistorio. Social media has become very visual. Photos and videos are taking center-stage as the most shared and talked about forms of content. Given the rise of smartphones with cameras built into them and the growth of Pinterest, Tumblr, and Instagram, the percentage of photo and video sharing is high. And now we have Vine, a video [&hellip... Read More
Gini Dietrich

Content Idea Generator: A Magical Tool to Help You Write

By: Gini Dietrich | March 6, 2013 | 
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Tweet Share Share +1 Pin EmailShares 481Thanks to Lindsay Bell and an appropriately pitched story idea from a PR firm here in Chicago, I have a special surprise for you. This is going to both surprise and anger you…at least anger you if you consider yourself a writer. It is both cool and a little disappointing. It is surprisingly accurate, but also a bit limited. It [&hellip... Read More
Guest

Use Content to Increase Blog Traffic

By: Guest | March 5, 2013 | 
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Tweet Share Share +1 Pin EmailShares 201Today’s guest post is by Breena Fain. As someone who loves a good story, I’ve always been an advocate for content driving an organization’s public relations efforts. There is no better way to connect with an audience than engaging them through illustrative, relevant content that drives home the importance of your product or service. When our blog was in need [&hellip... Read More
Gini Dietrich

Can Technology Replace In-Person Meetings?

By: Gini Dietrich | March 5, 2013 | 
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Tweet Share Share +1 Pin EmailShares 230During our Inside PR recording last week, Joe Thornley, Martin Waxman, and I had a very lively conversation about the Yahoo! memo. Joe and I are both business owners with employees. He has two offices – Toronto and Ottawa – and I have a completely virtual organization with people spread across the United States and Canada. We talked about the [&hellip... Read More
Guest

Using News Releases to Boost Your Online Visibility

By: Guest | March 4, 2013 | 
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Tweet Share Share +1 Pin EmailShares 231Today’s guest post is by Tara Geissinger. There is an ongoing conversation among communications and SEO professionals, alike, about the value of using news releases to boost your online visibility. While there are SEO benefits, publishing news releases plays numerous other marketing roles. The rules, purpose, and audience have changed. It’s time to update how we think about them, write them, [&hellip... Read More
Gini Dietrich

Shut Up: How Great Leaders Listen

By: Gini Dietrich | March 4, 2013 | 
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Tweet Share Share +1 Pin EmailShares 440Last week, Jon Stow wrote an interesting blog post called, “Communicating with Our Employees and Colleagues.” In it, he talked about the importance of having conversations, not dictatorships, with the people on your team. Part of that discussion was the Yahoo! memo that was leaked to the media. But the underlying message? You can’t just talk. You have to listen. [&hellip... Read More
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