Guest

Agency vs. Corporate: Which One Is Best for You?

By: Guest | September 8, 2011 | 
15
Today’s guest post is written by Jeanine Black. Gini Dietrich recently wrote about the pros and cons of working for a large or a boutique agency. It made me think about the same arguments for agency vs. corporate sides. There is green grass on both sides; deciding which side you like best is key. I have worked at a small marketing/PR firm, as a freelance writer and [&hellip... Read More
Gini Dietrich

Failure In Entrepreneurship: Is It Okay?

By: Gini Dietrich | September 8, 2011 | 
87
It’s Facebook question of the week time (clap, clap, clap!). I’m coming to you today from a social media day that Porter Novelli is putting on for one of their clients. It’s a pretty cool concept; I’ll let you know how it goes and if I think it’s an idea some of you should adopt (er, steal). Christopher Barger and I are both speaking. I finally [&hellip... Read More
Arment Dietrich

Open Call for Content Contributions

By: Arment Dietrich | September 7, 2011 | 
33
This post is written by Lisa Gerber. Bring me your case studies, your articles, your podcasts, and your webinars! Two weeks ago, I shared with you How to Create an Editorial Calendar, based in part, on work we are doing for Spin Sucks Pro. We are creating a curriculum for digital marketing, strategic planning, inbound marketing, content marketing, and digital PR. And that’s just this year. [&hellip... Read More
Gini Dietrich

White House Creates Crowdsourcing Site

By: Gini Dietrich | September 7, 2011 | 
79
“We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.” – the preamble of the Constitution of the United States. And now “we the people” have something else. This [&hellip... Read More
Guest

Am I Important? Finding Balance in Influence Score

By: Guest | September 6, 2011 | 
78
Today’s guest post is written by Tammy Kahn Fennell. Social media has given rise to an entire new level of narcissism. We all want to be heard, and to be respected. Twenty years ago I bet you never thought that taking a stroll in the countryside or eating at a restaurant would be worthy of broadcasting out to your friends, family, and business contacts, but here [&hellip... Read More
Gini Dietrich

Sabotaging An Entire Culture

By: Gini Dietrich | September 6, 2011 | 
101
“A good 65 percent of today’s grade-school kids may end up doing work that hasn’t been invented yet.” – Cathy Davidson, co-director of the annual MacArthur Foundation Digital Media and Learning Competitions I saw a stat the other day that said most grade school kids aren’t learning cursive handwriting anymore. It’s pretty clear paper will eventually be extinct. Does that mean the next generation won’t write long [&hellip... Read More
Gini Dietrich

A Gigantic Hole In the Online World

By: Gini Dietrich | September 5, 2011 | 
80
I didn’t know Trey Pennington, like many of you knew him. Sure, I knew him online and we chatted on Twitter. I also ran into him a couple of times on the speaking circuit. But I didn’t have the same experiences like Mark Schaefer and Olivier Blanchard. I can’t even say I’ve dealt with depression like Geoff Livingston and Bridget Pilloud. But I watched Trey, from [&hellip... Read More
Guest

The Forgotten Stakeholder In Crisis Communication

By: Guest | September 1, 2011 | 
44
Today’s guest post is written by Alicia Kan.  She is presenting next week’s Spin Sucks Pro webinar on crisis communications. You’ll find more information below. From BP to Kenneth Cole to Mattel, there is no lack of disasters that we, as communications professionals, can analyze and learn from. These examples add to the growing body of guides on how to survive a corporate crisis played out [&hellip... Read More