Gini Dietrich

Five Tips for Writing Large Body of Works

By: Gini Dietrich | February 18, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 212A couple of weeks ago, Mr. D and I saw a super cheap flight and stay at an all-inclusive resort in Jamaica. I’m not normally a beach person. If we’re going to vacation in February, I’d prefer to ski. But he sold it to me as, “You can get a lot of writing done” and, in fact, I’m writing [&hellip... Read More
Gini Dietrich

The Three Things, Edition 20

By: Gini Dietrich | February 17, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 61Welcome to 20th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be [&hellip... Read More
Gini Dietrich

Gin and Topics: Teen Jeopardy, MyFace, and More

By: Gini Dietrich | February 15, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 93Well, here we are again. Another Friday. Another week that flew by. It was a crazy week. First my birthday, then Lindsay Bell’s, then Martin Waxman’s, then Jayme Soulati’s, and then Valentine’s Day, Brian Vickery’s, and Ralph Dopping’s birthdays all wrapped up in one. Clearly nothing happened this week on the interwebz with that many birthdays and a holiday [&hellip... Read More
Guest

Dear Chobani: I Love You

By: Guest | February 14, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 158Today’s guest post is by Howie Goldfarb. I am sitting here typing this Valentine’s Day-related blog post Lindsay Bell asked me to deliver, while eating a banana Chobani, which is a brand new flavor. I’m eating my banana Chobani with my really sweet chic designed 21st century Chobani yogurt spoon (see below). How did I get such a sweet set up? [&hellip... Read More
Gini Dietrich

The Lies and Truths of Google Analytics

By: Gini Dietrich | February 14, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 294If you’re a regular reader of Spin Sucks (or one of the crazies in the community), you already know about my HUGE crush on Andy Crestodina. I love everything about him. He’s smart, he’s funny, he wears red socks every day, and he’s so passionate about content marketing, he is constantly finding new ways to write so it’s compelling [&hellip... Read More
Guest

Community Managers: Advice From the Trenches

By: Guest | February 13, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 134Today’s guest post is by Yvette Pistorio. It’s a mystery to many people what a community manager does. Thank goodness for Jeremiah Owyanng, who created a holiday for us…Community Manager Appreciation Day. It’s the fourth Monday, every January, and it was created to, “Recognize and celebrate the efforts community managers around the world to improve customer experiences.” It can be [&hellip... Read More
Gini Dietrich

The OXO/Quirky Debate: What OXO Did Really Well

By: Gini Dietrich | February 13, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 187We talk a lot about the things organizations do wrong and what they could have done differently to avoid backlash or a PR crisis. It’s all in the spirit of learning from other’s mistakes (although, admittedly, I do love a good train wreck as much as anyone else). What we don’t talk about a lot are the organizations that [&hellip... Read More
Guest

Kill Influence Scores; Improve Influence Marketing

By: Guest | February 12, 2013 | 
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Tweet Share Share +1 Pin EmailTotal Shares 253Today’s guest post is by Sam Fiorella. Last year will certainly be remembered by many marketers as the year social scoring was “called out.” Blog posts, articles, and conference presentations about social influence scoring platforms such as Klout, Kred, and PeerIndex were fodder for heated debate, criticisms, and rants. Aside from the common “influence cannot be measured by a [&hellip... Read More
Gini Dietrich

Three Things You Can Learn about Social Media from HMV

By: Gini Dietrich | February 12, 2013 | 
119
Tweet Share Share +1 Pin EmailTotal Shares 231By now you’ve probably heard the story of the HMV employee gone rogue as a group of them were let go at once. “We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring,” read the initial message from @HMVtweets, which has more than 70,000 Twitter followers. This happened while 60 employees at the 91-year-old company were laid off during a round [&hellip... Read More
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