Gini Dietrich

Three Data Points to Measure Your Blog Efforts

By: Gini Dietrich | May 28, 2013 | 
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Tweet Share Share +1 Pin EmailShares 313A few months ago, I decided to spend some time inside the Spin Sucks analytics to see if we could track and measure our blog efforts, other than the typical visitor and unique visitor increases. What I found was something surprising. Not only can we track the normal stats, we can also pay attention to how engaged the readers are [&hellip... Read More
Gini Dietrich

The Three Things, Edition 34

By: Gini Dietrich | May 26, 2013 | 
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Tweet Share Share +1 Pin EmailShares 55Welcome to 34th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if [&hellip... Read More
Gini Dietrich

Gin and Topics: The Perfect Night and It’s Not About the Nail

By: Gini Dietrich | May 24, 2013 | 
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Tweet Share Share +1 Pin EmailShares 127We’re a week behind the Canadians, but the U.S. finally gets their long weekend! Although, it was 37 degrees in Chicago on Thursday so I don’t know what our long weekend is going to bring us, weather-wise. Perhaps I’ll have to spend it reading and writing, instead of riding my bike a gazillion miles. BBQs, pool parties, neighborhood corn hole, [&hellip... Read More
Amy Sept

Cause-Related Marketing: When Doing Good Goes Bad

By: Amy Sept | May 23, 2013 | 
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Tweet Share Share +1 Pin EmailShares 152“I don’t know how other people do it. I won’t work with non-profit clients ever again!” And so it begins: Another marketing pro frustrated by the way things work, and sometimes don’t, within the non-profit world. We all have work we love, and work that we…love less. I will never forget the woman who told me — not realizing I [&hellip... Read More
Gini Dietrich

Answering the Top Five Social Media Questions Marketers Ask

By: Gini Dietrich | May 23, 2013 | 
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Tweet Share Share +1 Pin EmailShares 376The fifth annual Social Media Marketing Industry Report from Social Media Examiner was released earlier this week and the results aren’t overwhelmingly surprising. More than 3,000 marketers were surveyed and, while the report finds they place very high value on social media, the increase is only three percent from last year. That said, the percentage – 86 percent – is [&hellip... Read More
Marjorie Clayman

Social Media Networks: Robot Friends with Off Switches

By: Marjorie Clayman | May 22, 2013 | 
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Tweet Share Share +1 Pin EmailShares 140In Sherry Turkle’s amazing book, Alone Together, she tells the story of a man named Adam. Adam has the goal of becoming either a songwriter or a screenwriter, but at the time Turkle meets him, he is just trying to make ends meet so that he can work on his passion projects. There’s a problem, though. Adam is not feeling [&hellip... Read More
Gini Dietrich

Join Mitch Joel for a Special Livefyre Q&A Today

By: Gini Dietrich | May 22, 2013 | 
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Tweet Share Share +1 Pin EmailShares 145I’m pretty excited about today’s Livefyre Q&A. We have uber smart, extraordinary speaker, and my social media husband, Mitch Joel. Most of you already at least know of Mitch. He is the president of Twist Image, one of North America’s best digital marketing agencies (and headquartered in my second country, Canada), and is a speaker, road warrior, father, husband, journalist, [&hellip... Read More
Andy Crestodina

Beer Blogging: If Your Blog was a Beer…

By: Andy Crestodina | May 21, 2013 | 
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Tweet Share Share +1 Pin EmailShares 251Just like beer, we all consume a lot of blog content. It’s a coincidence, but we consume blogs and beers at about the same rate. Each week, the average American has 4.2 drinks and reads 4.1 blogs (sources: Gallup, Hubspot). So if your blog was a beer, what kind would it be? Every blog has a flavor. Like beer, some are [&hellip... Read More
Gini Dietrich

How to Choose a PR Firm for Your Business

By: Gini Dietrich | May 21, 2013 | 
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Tweet Share Share +1 Pin EmailShares 209You’ve started a new business or your existing business needs help growing to the next level. You talk to your peers and trusted advisers and everyone recommends you hire a PR firm. But what does that mean? How to choose a PR firm for your business? Typically, business leaders hear “PR” and they instantly think about seeing their name in lights. [&hellip... Read More
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