Scott Gulbransen

Communications Pros: The Future of Social Media Marketing

By: Scott Gulbransen | February 27, 2014 | 
The continued convergence of new and traditional media channels are a sign that the days of the dedicated social media professional are numbered, according to Scott Gulbransen. What will the communications professional of tomorrow look like?
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Gini Dietrich

Five Ways “No” Men Help Your Business

By: Gini Dietrich | February 27, 2014 | 
Everyone has heard of "yes" men in business, but do you have "no" men? These are the people who will play devil's advocate. Every business leader needs one...or
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James Crawford

Conversions Work in Public Relations

By: James Crawford | February 26, 2014 | 
Why do some PR practitioners still grasp tightly to vanity metrics and AVE when modern PR demands a firm understanding of analytics and attribution? James Crawford discusses the importance of conversions and goals to the success of online and offline campaigns.
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Arment Dietrich

Transmedia: Is User-Generated Content the Future?

By: Arment Dietrich | February 26, 2014 | 
Transmedia storytelling has evolved from immersive story worlds for entertainment into co-branding and co-creation opportunities for brands and their most rabid, enthusiastic fans.
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Kimberly Crossland

Business Communication and Cussing: A Heck Yeah?

By: Kimberly Crossland | February 25, 2014 | 
Salty language is right at home on the field and in social settings, but does it have a place in business communication? Kimberly Crossland argues it just might, but only if it fits your brand.
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Gini Dietrich

Do Journalists Prefer Contact through Social Media or Email?

By: Gini Dietrich | February 25, 2014 | 
The Vocus 2014 State of the Media Research Report asks journalists if they prefer email or social media pitches - and the answer will surprise you
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Alicia Lawrence

Brand Ambassadors: How to Find and Engage Them

By: Alicia Lawrence | February 24, 2014 | 
It's often been said that everyone is an influencer online. If you are considering a brand ambassador program as part of your communications plan, Alicia Lawrence has some tips for finding and engaging the right pool of influencers.
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Gini Dietrich

Narrowcasting: How to Use Research and Engagement for Growth

By: Gini Dietrich | February 24, 2014 | 
Join Amy Vernon, an inaugural inductee of the New Jersey Social Media Hall of Fame, as she conducts a webinar about narrowcasting. Learn how research and engagement equal growth
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Lindsay Bell

The Three Things, Edition 69

By: Lindsay Bell | February 23, 2014 | 
The Three Things explores: What if your photo goes viral? Are you reaping the benefits? Do creativity and deceitfulness go hand in hand? And how does divorce take such a terrible toll on some families
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Gini Dietrich

Gin and Topics: Dog Shaming in Real Life and the Hip Hop Evolution

By: Gini Dietrich | February 21, 2014 | 
This week's Gin and Topics has two videos from Jimmy Fallon (we love him!), dad in a box, dog shaming, and your life in jelly beans. Procrastinate with us!
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