Gini Dietrich

Starting a Public Relations Firm: The Business Side of Things

By: Gini Dietrich | June 27, 2013 | 
51
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 281I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do. But not one to do things the easy way, I figured the school of trial and error would show me the [&hellip... Read More
Arment Dietrich

Content Marketing Strategy: What Does Relevance Really Mean?

By: Arment Dietrich | June 26, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 209I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant. In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing [&hellip... Read More
Gini Dietrich

AirPR: Is this the Beginning of PR as a Commodity?

By: Gini Dietrich | June 26, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 187Last Friday, when Joe Thornley, Martin Waxman, and I sat down to record Inside PR, Joe asked us if we’d heard of AirPR. Neither of us had so he walked us through what he knew, while we both frantically clicked links to learn more. AirPR is a startup that “matches” companies with PR professionals. Billed as a [&hellip... Read More
Vincent Clarke

Build Customer Relationships with Active Listening

By: Vincent Clarke | June 25, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 162As consumers, we are the perfect marketers. We know exactly how brands we trust should improve their products or approach their customer service. We have a ton of suggestions – and if only they were fulfilled – we’d fall in love with these brands all over again. So why is it, when it comes to our own [&hellip... Read More
Gini Dietrich

Entrepreneurs and Intrapreneurs are America’s Future

By: Gini Dietrich | June 25, 2013 | 
58
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 255I don’t know about you, but I have vivid memories of being in school and learning about this great country of ours. We were the leaders. We were the best. And we have the arrogance to go with it. But along the way, it began to feel like, while the arrogance was still there, we were losing [&hellip... Read More
Jeannie Walters

B2B Sales? Do Your Homework!

By: Jeannie Walters | June 24, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 191Good salespeople are out there. They are the ones who do their homework, understand the prospect, and actually listen. But they don’t seem to be the ones calling me. The ones calling me are the ones who not only have no idea who I am, but they say things such as “enterprise solutions” about five seconds after I [&hellip... Read More
Gini Dietrich

The Four Different Types of Media

By: Gini Dietrich | June 24, 2013 | 
77
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 590 A few weeks ago, Paula Kiger asked me if I would write a blog post about the different types of media. Paula, here you go! In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared. If you’re in business – and have been for more than [&hellip... Read More
Gini Dietrich

The Three Things, Edition 37

By: Gini Dietrich | June 23, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 58 Welcome to the 37th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that [&hellip... Read More
Gini Dietrich

Gin and Topics: Prancercise Lady and Baseball Players Called Bowlers

By: Gini Dietrich | June 21, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 99It’s rally day! There is lots to accomplish at work and I need to get 77 miles in between today and tomorrow to beat last week’s mileage. Friday nights are hilarious at our house. Mr. D gets up at 5:30 a.m. to play basketball and I try to ride 40-60 miles during my summer hours. By dinnertime, [&hellip... Read More
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