Guest

Make Sharing Easy. Your Happy Customers Will Thank You.

By: Guest | June 7, 2011 | 
66
Samantha Collier is an artist, mother, law firm business development coordinator and social media enthusiast, and a @developsocially partner. The Experience I recently traveled to San Francisco for a conference. The firm I work for sponsors an upscale annual dinner for approximately 180 guests. I was co-organizing the event so it was critical that everything be perfect; particularly the food, which, we all know, can make or [&hellip... Read More
Gini Dietrich

Help Change the Laws On Stalking

By: Gini Dietrich | June 7, 2011 | 
105
It was 2:40 a.m. and the phone rang. “Hello?” “I saw you today.” “Excuse me?” “You were wearing a black suit, a blue and white checked shirt, black pantyhose, and black and white heels with a peep toe.” “Who is this?” “I’ll be watching you.” I sat up straight in bed. A man’s voice I didn’t recognize knew exactly what I wore to work that day. [&hellip... Read More
Guest

Eleven Reasons Domino’s Turnaround Campaign Worked

By: Guest | June 6, 2011 | 
39
Adam Toporek is the owner of IntenseFence Management Solutions and blogs about small business and franchising. The past decade has seen some great public relations campaigns, particularly in the for-profit realm. Doritos knocked it out of the park when it “crashed” the Super Bowl, Tourism Queensland put its island on the map when it created The Best Job in the World, and Old Spice reignited its [&hellip... Read More
Gini Dietrich

What You Can Learn about Gaming from Klout +K

By: Gini Dietrich | June 6, 2011 | 
112
I’m not a fan of Klout. Determining influence based on how someone participates online (mostly Twitter) is baloney. For instance, it shows I’m more influential than Jay Leno, which is just laughable. But I have to hand it to them. With the launch of +K, they’ve incorporated four elements of gaming that makes me envious…and make me want to log into my account every day... Read More
Gini Dietrich

Get Twitter Follow and Google +1

By: Gini Dietrich | June 5, 2011 | 
38
It may not come as a big surprise to you that Google is trying to beat Facebook. And Twitter is trying to figure out how to monetize. And it’s been a big week for both with Google +1 and Twitter follow launching. Sean McGinnis wrote an introductory piece on +1 and the future of search here a couple of weeks ago, before it was launched to most [&hellip... Read More
Gini Dietrich

Gin and Topics: Money Grows On Trees

By: Gini Dietrich | June 3, 2011 | 
39
I love short weeks! Nothing better than the feeling of thinking it’s Thursday only to discover it’s Friday. There is a lot going on in the digital world. From Groupon getting ready for their IPO and Google launching +1 to LinkedIn going public and Twitter introducing their follow button and photo sharing, it’s been a busy June! Anyone have the feeling we’re repeating history? Say 11 [&hellip... Read More
Guest

SEO Run Amok

By: Guest | June 2, 2011 | 
33
Brian Meeks returns! Brian has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg). Search engine optimization is all the rage these days. In fact, if you don’t practice SEO, you obviously don’t ‘GET IT’ and might have poor personal hygiene. There are two common reasons cited for avoiding SEO; both completely unacceptable: 1. What the [&hellip... Read More
Gini Dietrich

The Dos and Don’ts of Executive Social Media

By: Gini Dietrich | June 2, 2011 | 
108
It’s Facebook question of the week time (clap, clap, clap)! It’s been a few weeks since I’ve done a real video question and I have a special treat for you. We’re going to have a lesson in how to say my name. That’s right…you’re going to learn how to say my name! Well, I also sing a song. On video. I’m pretty sure it can be [&hellip... Read More
Arment Dietrich

Game Mechanics and Its Effect On Marketing

By: Arment Dietrich | June 1, 2011 | 
43
Gini Dietrich and I get the question often, “What is the point of Foursquare? Why are you on it?” Our answer? So we can beat one another. That’s the reason. We just want to win. So when David Tyler, Chris Pirillo, and Mike Schneider took the stage at BlogWorld East to talk about the marketing effect of gamification, I was in for a treat. What Is [&hellip... Read More