Guest

The Nine Immutable Basics of Effective Online Training

By: Guest | July 28, 2011 | 
27
Today’s guest post is written by Leon Noone. Some years ago, when the headmistress of one of Australia’s most exclusive private schools for girls retired, she suggested that 85 percent of the teachers she’d managed over her career should have chosen another profession. Her interviewer exclaimed. “But that would leave only 15 percent of the teachers.” She replied, “But imagine how good they’d be!” The Headmistress [&hellip... Read More
Gini Dietrich

Managing Social Media Fatigue

By: Gini Dietrich | July 28, 2011 | 
191
It’s Facebook question of the week time (clap, clap, clap!). And this week the topic is going to look eerliy similar to last week. You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. Consider it I did. And I also [&hellip... Read More
Arment Dietrich

Three Ideas for Self-Promoting Without Being Icky

By: Arment Dietrich | July 27, 2011 | 
87
This post is written by Lisa Gerber. My hometown, Sandpoint, Idaho, was just awarded Most Beautiful Small Town in America by USA Today and Rand McNally. To say we are excited and proud is an understatement. Because the Sandpoint Chamber of Commerce is a client, I’ve been involved in the discussion about how they make the most out of this huge award in their marketing campaign. Around the Arment [&hellip... Read More
Gini Dietrich

PR, the Murdoch Affair, and Telling the Truth

By: Gini Dietrich | July 27, 2011 | 
104
On Inside PR this week, Joe Thornley, Martin Waxman, and I chat about Rupert Murdoch’s appearance before Parliament. What started the conversation was a really interesting blog post from Jeff Jarvis called “PR and Corruption Theater.” Side note: I totally have a crush on Jarvis. It started when I read “What Would Google Do.” It’s only increased since reading his blog consistently. But I’m finally willing [&hellip... Read More
Guest

How a Single Professional Female Practices Safe Social Media

By: Guest | July 26, 2011 | 
100
We are happy to introduce our very own Crister DelaCruz in today’s guest post. I’m known amongst my friends as the one who had a digital life even before Facebook (or MySpace) became popular. They think I’m an online “media techie” which cracks me up. I’m far from it, but I see where they might think that. I’m the one who “posts a lot on Facebook,” [&hellip... Read More
Gini Dietrich

Five Tips for Using LinkedIn for Business Growth

By: Gini Dietrich | July 26, 2011 | 
116
This first ran on Women Grow Business, a Network Solutions blog that Shonali Burke edits and manages. One of the most untapped social media tools is LinkedIn. Facebook, Twitter, and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. Sparkle and shine notwithstanding, the fact remains [&hellip... Read More
Guest

Seven Great Questions on Blogging

By: Guest | July 25, 2011 | 
52
Today’s guest post is by Nate Riggs. It is a long one; to address all the unanswered questions from last week’s webinar. We designed it so you can skim through any questions that are helpful to you. Late last week, I was jazzed to have the opportunity to lead a Spin Sucks Pro webinar on the Art of Blogging (as opposed to the science and data [&hellip... Read More
Gini Dietrich

Communication Tips for Netflix

By: Gini Dietrich | July 25, 2011 | 
95
I think we can all agree the way Netflix handled the communication of their price increase was a PR disaster. But before we get to the communication lessons, let’s get this out of the way. It sucks they had to increase their price. This economy sucks and, in the U.S., it could very well get even worse. But you know what? We all have to increase [&hellip... Read More
Gini Dietrich

Gin and Topics: Creepy Old Guys and Memories

By: Gini Dietrich | July 22, 2011 | 
64
Well, to say I created a kerfuffle (to borrow from Shel Holtz and Neville Hobson) this week is putting it mildly. I learned some new blogging lessons this week; lessons I’ll likely share in a few weeks, after the dust settles. Until then, let’s have a little fun. Both Bob LeDrew and Marc Girolimetti posted AWESOME videos of Sesame Street characters rapping. I was watching them [&hellip... Read More