Gini Dietrich

Traditional PR, Alone, Cannot Create Conversions

By: Gini Dietrich | January 7, 2014 | 
It's fairly rampant in the startup tech world: Write a bunch of news releases and we'll gain fame and fortune. Unfortunately, traditional PR, alone, cannot create conversions. Here are three things to consider the next time your client or boss wants a news release
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Brianne Walter

Three Gamification Tactics for Content Publishers

By: Brianne Walter | January 6, 2014 | 
Adding a game layer to your content can increase engagement and encourage web visitors to do more with every visit. Learn how competition and rewards can drive conversions, build community, and activate purchasing behavior.
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Gini Dietrich

2014 Business and Personal Goals

By: Gini Dietrich | January 6, 2014 | 
It's officially the new year and, while we're going to work on writing 2014 goals, we also took a look at how we did against our goals in 2013. Then we set some new ones and put them in writing for accountability.
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Lindsay Bell

The Three Things, Edition 62

By: Lindsay Bell | January 5, 2014 | 
Welcome to the 62nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (, and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip
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Lindsay Bell

Gin and Topics: Ear Wax, Aerobics, Conan, and a Dog!

By: Lindsay Bell | January 3, 2014 | 
It's the first Gin and Topics of 2014, and this week we laugh at social ear wax picking, Conan, snow lovers, and the best aerobics video EVER!
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Jerry Low

On Social Media, Girls Rule, and Boys Drool

By: Jerry Low | January 2, 2014 | 
By Jerry Low If you’ve been ignoring women as a target demographic in your social media marketing, you are missing out on nearly two-thirds of overall consumer spending. According to Bloomberg BusinessWeek, women “control more than $20 trillion or about 70 percent of global consumer spending.” In a survey conducted by Pew Research Center examining online social media habits for a five-year period (May 2008 to [&hellip
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Laura Petrolino

How to Fail at Writing a Post for the New Year

By: Laura Petrolino | January 2, 2014 | 
By Laura Petrolino When I found out I was the one who was going to write the very first Spin Sucks post of the year, I obviously was ridiculously excited (and nervous)! This was a huge responsibility!!! So, I decided I was going to write the most gosh darn inspirational New Year’s post to ever be written in the history of New Year’s posts. My goal [&hellip
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Blake Boldt

Know Your SEO: How Quality Trumps Quantity

By: Blake Boldt | December 31, 2013 | 
By Blake Boldt In the early years of SEO, businesses could fill their content with a series of keywords to appease search engines. The search engines were looking at meta descriptions and title tags, displaying websites in results based on how well they were optimized. However, SEO isn’t simply a matter of stuffing pages full of keywords to boost visibility. The process now requires a more [&hellip
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Arment Dietrich

A Digital Advertising Future without Clicks?

By: Arment Dietrich | December 31, 2013 | 
By Jason Konopinski Once upon a time, marketers working on behalf of agencies or as part of an in-house team really had no idea if their ad buys were working. Print and broadcast campaigns were notoriously difficult to measure. At best, you could correlate the increased visibility with a corresponding uptick in sales, but more often that not, it came down to some fuzzy math, and [&hellip
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