Guest

Seven Simple Steps to Become a Trusted Advisor

By: Guest | March 22, 2012 | 
78
Today’s guest post is written by Bill Dorman. You work in an industry which fits your personality like a glove; the work is fun and rewarding. You truly help your customers become better businesses. But your ‘industry’ has a perception problem and, at times, it can be less than flattering. The ‘misconceptions’ certainly don’t apply to you because you have risen above it but, unfortunately, you [&hellip... Read More
Gini Dietrich

Book Review: The Power of Unpopular

By: Gini Dietrich | March 22, 2012 | 
89
I was not popular in high school. I was not popular in college. It took me well into my career before I had enough confidence to speak without mumbling because I was so painfully shy. We also moved around so much that I didn’t have a set group of friends. So I’d move into a new school (particularly in high school) and I was cute and [&hellip... Read More
Arment Dietrich

The KONY Video: What Worked and What Didn’t Work

By: Arment Dietrich | March 21, 2012 | 
22
Today’s guest post is written by Molli Megasko. The “capture Kony” message has been all over Facebook. It’s been dissected by the media. Everyone is praising the video gone viral. If, for some reason, you’ve been in outer space or under a big rock these past weeks, you can watch the video here. I wanted to write this post not to talk about how great it [&hellip... Read More
Gini Dietrich

10 Additional Ideas to Generate Comments and Shares

By: Gini Dietrich | March 21, 2012 | 
79
Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. The moral of the story? Write lists! But that’s not my point. In the comments, there were a lot of really good additional ideas and I promised [&hellip... Read More
Guest

Five Examples of Blogging Voices

By: Guest | March 20, 2012 | 
95
Today’s guest post is written by Jayme Soulati. What the heck is voice? The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Afterwards, I hope you’ll have a better understanding on the quest to find yours. It takes the better part of a year to get comfortable in your own skin. [&hellip... Read More
Gini Dietrich

Five Ways to Build the Perfect Web Marketing Storm

By: Gini Dietrich | March 20, 2012 | 
55
I hate to admit this out loud, but I know only a fraction about content marketing for the web. I learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. [&hellip... Read More
Guest

Videos Done Right: Dollar Shave Club & Invisible Children

By: Guest | March 19, 2012 | 
23
Today’s guest post is written by Gregg Jaffe. March 5, 2012. A day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.” If you’re a PR or marketing professional, creating videos for the [&hellip... Read More
Gini Dietrich

Cash Is King Or You Are Dead

By: Gini Dietrich | March 19, 2012 | 
138
Last week I had dinner with Ken Jacobs who said to me, “I was shocked to see you almost went out of business last year. What happened?” When I blogged about it earlier this year, I used the word “bankrupt” and that got everyone’s attention. Yes, we nearly went bankrupt. You see, we had plenty of accounts receivables to accomodate our expenses and even make a [&hellip... Read More
Gini Dietrich

Gin and Topics: Customers As Muppets and PR Are Not Liars

By: Gini Dietrich | March 16, 2012 | 
21
Well, it was a fun week for Goldman Sachs, was it not? I’m trying to decide if I’m going to write about it. Typically I would, but I feel really sorry for their head of corporate communications because everything blew up on his second day on the job. Yes, his second day. Justin Brackett and I were talking about it yesterday and I said I didn’t [&hellip... Read More