Five Ways to Improve Your Local SEO

By: Guest | July 26, 2012 | 
This week our guest posts focus on the latest trends in SEO. Today: Local search by Monia Raymond.  Every day, more companies learn a bit more about SEO,and every day, competition for  website traffic increases. For small businesses dependent on location, local SEO has become one of the most important search tactics, especially after the recent Panda update. Gini Dietrich wrote about the benefits of Google+ just yesterday ... Read More
Gini Dietrich

The Chick-fil-A PR Crisis

By: Gini Dietrich | July 26, 2012 | 
I’ve been in Canada all week, in meetings with clients, sitting in new business meetings with our Thornley Fallis colleagues, and speaking at Third Tuesday (and at SocialMix today). So I haven’t been able to keep up on the news as much as I typically do. So when the Chick-fil-A fiasco hit my inbox earlier this week, I made a mental note to make sure I ... Read More
Arment Dietrich

Declare Your Content Mission

By: Arment Dietrich | July 25, 2012 | 
Today’s guest post is written by Lisa Gerber. Despite the fact we all might get writer’s block from time- to-time, there is no shortage of ideas, or places for inspiration for content topics. But let me ask you this: Do you have a mission for the content you provide? There are plenty of businesses out there for which finding your mission might seem straightforward. A winery ... Read More
Gini Dietrich

Five Easy Ways to Use Google+

By: Gini Dietrich | July 25, 2012 | 
Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was this an answer to Facebook? Did we finally have a way around the famous opt-out process the giant social network uses? Was Google to be more kind with our private information? Or was it going to go the way of Buzz and Wave? What we didn’t expect ... Read More

SEO: Why a Focus on Rankings Is So 00’s

By: Guest | July 24, 2012 | 
This week our guest posts focus on the latest trends in SEO. Today: Bringing your SEO efforts up to date by Brad Shorr.  If your firm is fixated on its search ranking positions, you are dangerously out of date with your approach to SEO. I stress “dangerously” because, while rankings have been a poor barometer of SEO effectiveness for a while, they have now devolved nearly to ... Read More
Gini Dietrich

The 10 Things I Want to Do Before I Die

By: Gini Dietrich | July 24, 2012 | 
Last week, Jayme Soulati wrote a blog post called, “20 Things to Do Before I Die.” It was an off-the-cuff blog post; not something she’d been thinking about for years, nor her “final” bucket list. In it she described things she can control (write a book on how to buy colored stones) and things she can’t control (never say goodbye to my parents). I learned things ... Read More

Duplicate Content: Two Ways to Avoid SEO Problems

By: Guest | July 23, 2012 | 
This week our guest posts focus on the latest trends in SEO. Today: Duplicate content by Derek Mabie.  Duplicate content is every webmaster’s nightmare. It’s exactly what it sounds like: A portion of text that exists on multiple URLs, making it difficult for search engines to determine how to rank them in order of importance. Google will ultimately choose one URL to show in the results page ... Read More
Gini Dietrich

Trust Me I’m Lying: How One Person is Hurting an Entire Industry

By: Gini Dietrich | July 23, 2012 | 
Last week, some news came to a head. Some very disappointing news that makes me really wonder about people. A new author, Ryan Holiday, has written a book called, “Trust Me, I’m Lying.” And, with it, a gaggle of blog posts and articles are coming out about how reporters and bloggers have been duped by the 25-year-old claiming to be a PR professional, but who is ... Read More
Gini Dietrich

Gin and Topics: Kids Hate Social Media and Robert Downey Jr.

By: Gini Dietrich | July 20, 2012 | 
How is it Friday again already? Lisa Gerber and I were chatting earlier this week about how quickly time is going by. Does it not feel like we were just setting New Year’s resolutions? And yet, here we are, nearly at August. Man. So, in honor of one of the last few weeks of summer, I give you some very fun Gin and Topics, including my ... Read More