Gini Dietrich

How a Virtual Office Allows You to Stop and Smell the Roses

By: Gini Dietrich | July 15, 2013 | 
Tweet162 Buffer Share91 Share46 +131 Pin3Shares 333By Gini Dietrich It’s hard to stop and smell the roses. Americans, particularly, live in a constant, 24/7, keeping up with the Jones’s society.  We’re so focused on what comes next, we forget to slow down – or even stop – to look back and see what we’ve accomplished. In November 2011, we moved Arment Dietrich out of our 2,500 [&hellip... Read More
Gini Dietrich

The Three Things, Edition 39

By: Gini Dietrich | July 14, 2013 | 
Tweet38 Buffer Share1 Share12 +13 Pin1Shares 55 By Gini Dietrich Welcome to the 39th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that [&hellip... Read More
Rebecca Todd

Gin and Topics: Snakes, Dogs, Cats, and Pigs Oh My!

By: Rebecca Todd | July 12, 2013 | 
Tweet58 Buffer Share31 Share16 +1 Pin2Shares 107 By Rebecca Todd The shelves are eight feet high, packed tightly in no apparent order. The aisles between have stacks upon stacks of books of all sizes and descriptions. In order to gain access to the heart of it all, you must ask permission, and directions. When I do so, she parts a few of the stacks and points [&hellip... Read More
David Scott

The Magnificent Seven: Top Lead Generation Tactics

By: David Scott | July 11, 2013 | 
Tweet147 Buffer Share9 Share40 +15 Pin1Shares 202 By David Scott When it comes to lead generation, many marketers aren’t sure which tactics they should use to provide their company with qualified leads. In fact, many marketers aren’t even sure which marketing tactics should be used as lead generation tactics. A successful lead generation tactic has to meet several criteria: It should generate large numbers of qualified [&hellip... Read More
Gini Dietrich

Are You Ready to Hire a PR Firm?

By: Gini Dietrich | July 11, 2013 | 
Tweet126 Buffer Share16 Share38 +118 Pin25Shares 223 By Gini Dietrich I was in a meeting the other day with the chief executive officer and the chief marketing officer of an organization that is right on the tipping point of success. They’ve done a lot of the right things: Their sales team has the right connections, they’re gaining industry recognition, and they have the right people both [&hellip... Read More
Russ Fradin

Do You – or Someone You Know – Have Social Media Anxiety?

By: Russ Fradin | July 10, 2013 | 
Tweet145 Buffer Share31 Share35 +19 Pin5Shares 225 By Russ Fradin (not to be confused by the picture of Lindsay Bell-Wheeler over there <—-) We are all acutely aware of the value that social media brings to brands, and we at least acknowledge the existence of a good social media marketing strategy. But what if developing a working strategy isn’t the primary issue when trying to bang [&hellip... Read More
Yvette Pistorio

How to Leverage Visual Content in Your Marketing Mix

By: Yvette Pistorio | July 10, 2013 | 
Tweet202 Buffer Share17 Share36 +113 Pin3Shares 271 By Yvette Pistorio Visual content is key in marketing. People love videos and images because, in today’s super-fast information world, they are a quick way to absorb it all. Some companies think they are too boring and no one would be interested in pictures of their employees/business/offices/insert any other excuse here. But the truth is they are…very interested. People [&hellip... Read More
Alex Genadinik

One-Star Reviews: How Mobile App Ads Can Backfire

By: Alex Genadinik | July 9, 2013 | 
Tweet68 Buffer Share7 Share21 +12 Pin1Shares 99 By Alex Genadinik By now it has been well documented there are three main challenges in the mobile business world: Creating the app, marketing the app, and making money from the app. This is no different than almost any other business in which you have to provide a product or a service, market it, and make money from it. [&hellip... Read More
Gini Dietrich

Ignite Presentation: Six Tips to Give the One of Your Lifetime

By: Gini Dietrich | July 9, 2013 | 
Tweet114 Buffer Share57 Share35 +120 Pin2Shares 228 By Gini Dietrich When I was at Counselors Academy last month, the luncheon the first full day was called 52N. Going into it, all I knew is my friends – Roger Friedensen, Martin Waxman, Darryl Salerno, Bret Werner, and Abbie Fink (representing the women!) – were all presenting. With a plate full of fresh fruits, veggies, and salad, I [&hellip... Read More