Kate Finley

Why Newswire Services Don’t Work (and When They Do)

By: Kate Finley | November 27, 2013 | 
59
By Kate Finley I have a confession to make. It’s hard to say this in front of everyone and I’m hoping you won’t judge me harshly but it has to be said: I don’t use newswire distribution services. I also don’t think “putting a news release on the wire” is earned media (aka organic PR.) Instead, I think it’s advertising (aka paid media). Yikes. There. I said [&hellip
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Martin Waxman

Six Digital Media and PR Lessons From 2013

By: Martin Waxman | November 27, 2013 | 
52
By Martin Waxman OK – maybe I’m jumping the gun – but I’ve been caught up in the U.S. Thanksgiving/holiday spirit and I must have fast-forwarded to the end of 2013. Have no fear, it’s not my final post of the year for Spin Sucks. But I thought I’d kick off the annual round-up season by reflecting on six things I’ve learned in the past 11 [&hellip
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Laura Petrolino

Human Connection Creates Stronger Businesses

By: Laura Petrolino | November 26, 2013 | 
34
By Laura Petrolino I once worked on a project focused on improving human connection through better communication. The communication in question was the human connection between employees and the customers they communicated with on the phone every day. The basic dilemma for them, and for many people in similar positions, is how you improve ‘connection’ when the client is a faceless individual. After a while – [&hellip
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Gini Dietrich

The 82 Things I Love

By: Gini Dietrich | November 26, 2013 | 
144
By Gini Dietrich I was trolling through Google+ the other day, when I saw an interesting update from Kaarina Dillabough. It was a link from Judy Dunn’s blog post called, “Can You Name 99 Things You Love in 10 Minutes?” Because this is my last post before Thanksgiving (we have our normal guest bloggers tomorrow and then we’re taking the rest of the week off), I [&hellip
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Hannah Stacey

Eight Reasons Your eBook Seriously Sucks

By: Hannah Stacey | November 25, 2013 | 
7
By Hannah Stacey In the bitter online battle to win the ‘thought leadership’ crown in your market niche, the eBook is one of most powerful weapons you can have in your digital marketing arsenal. Aside from demonstrating how much more clever you are than your competitors, a well-planned, well-marketed eBook can deliver the goods when it comes to lead generation, turning the casual peruser into a [&hellip
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Gini Dietrich

PR Firm Accused of Wikipedia Sockpuppetry

By: Gini Dietrich | November 25, 2013 | 
92
By Gini Dietrich About six years ago – almost to the date – I attended an event where the leader of one of the largest global holding companies for PR and advertising firms spoke. An attorney by trade, this man was hand picked to run the organization because of his expertise, not in one of the marketing disciplines, but because of his business skills. Of course, [&hellip
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Lindsay Bell

The Three Things, Edition 57

By: Lindsay Bell | November 24, 2013 | 
25
Welcome to the 57th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip
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Gini Dietrich

Gin and Topics: Crazy Car Crash and Video Games

By: Gini Dietrich | November 22, 2013 | 
27
By Gini Dietrich During junior high, I somehow became obsessed with the JFK assassination. I’m pretty sure I’ve read everything there is about the theories, the science, the news, and more. In fact, I think the reason I loved 11/22/63 as much as I did is because of Stephen King’s fictional portrayal of the months and weeks leading up to it and its humanization of Lee [&hellip
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Rebecca Todd

Learning Styles: What Emoticons Can Teach Us

By: Rebecca Todd | November 21, 2013 | 
69
by Rebecca Todd I really don’t get emoticons. And before you start texting me an endless stream of them (*ahem* JSki), please allow me to explain. I am not passing judgement here, I am truly trying to bridge a chasm betwixt learning styles. I read constantly, and am rarely without a paperback in my bag, along with my ubiquitous sticky-flag highlighter pens to mark my favorite [&hellip
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