Laura Petrolino

Which Brand Storytelling Persona are You?

By: Laura Petrolino | July 5, 2016 | 
The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. Laura Petrolino explains how to determine yours... Read More
Gini Dietrich

Gin and Topics: The Baby Bachelorette

By: Gini Dietrich | July 1, 2016 | 
On this week's Gin and Topics, you'll find the most disturbing, adorable, creepy, hilarious video ever. That and Finding Dory, Jason Bourne, and more... Read More
Nicole Rodrigues

A PR Internship Should Prepare You for the Real World

By: Nicole Rodrigues | June 30, 2016 | 
Just because you’ve graduated doesn’t mean you will immediately earn top-dollar. Learn how to get the right PR internship with Nicole Rodrigues... Read More
Gini Dietrich

The 2016 Spin Sucks Book Recommendations

By: Gini Dietrich | June 30, 2016 | 
It's time for the summer book recommendations from Spin Sucks. Gini Dietrich admits she's either reading the wrong stuff or has become a harder critic... Read More
Charles Arment

Solve the Pay Gap By Hiring Only Women

By: Charles Arment | June 29, 2016 | 
Systemic sexism in 21st century America. Unacceptable. The gender pay gap reveals women earn 77 percent of what men earn. The problem? It’s a myth... Read More
Gini Dietrich

A Woman’s Responsibility Begins with a Healthy Mentality

By: Gini Dietrich | June 29, 2016 | 
A woman's responsibility, which leads to women's equality, begins with a healthy mindset...with taking care of ourselves. Gini Dietrich explores the topic... Read More
Eden Spodek

Why PR Professionals Need to Pay Attention to Crowdfunding

By: Eden Spodek | June 28, 2016 | 
As PR continues to evolve, crowdfunding will only continue to grow as an awareness tool for businesses. There’s a huge opportunity here for PR professionals to step up, take note and learn how to make a successfully campaign happen. Eden Spodek has more... Read More
Gini Dietrich

Crisis Communications: How a Sexist Email Was Handled

By: Gini Dietrich | June 28, 2016 | 
A recent sexist email sent during Cannes provided a case study in crisis communications done well. Gini Dietrich explores what made the response great... Read More
David J.P. Fisher

How Political Posts Will Quietly Kill Your Network

By: David J.P. Fisher | June 27, 2016 | 
David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone... Read More