Aly Saxe

Your Client Hates You and You Don’t Even Know it

By: Aly Saxe | October 7, 2015 | 
8
Your client hates you and you may not know it, says Aly Saxe. She provides five very valid reasons they may be very unhappy and what you can do about it... Read More
Gini Dietrich

How to Build Landing Pages for PR Pros

By: Gini Dietrich | October 7, 2015 | 
15
Want to prove you are an investment and not an expense? Think about how to create landing pages so you can track your PR efforts. Here is one way to do that... Read More
Florence Mendoza

Five Ways to Write Catchy Infographic Text

By: Florence Mendoza | October 6, 2015 | 
6
The infographic still is the shiny tool, but too many try to shove as much as they can on one page. Balance with these five tips from Florence Mendoza... Read More
Gini Dietrich

How to Work with Journalists: Straight from a Tribune Panel

By: Gini Dietrich | October 6, 2015 | 
31
On September 17, our own Gini Dietrich moderated a panel with three Chicago Tribune journalists. Here are 10 things every PR pro can learn from it... Read More
Zachary Evans

What PR Can Learn from Star Wars

By: Zachary Evans | October 5, 2015 | 
6
Force Friday, a holiday made up by Disney to begin selling Star Wars memorabilia, was a PR nightmare when execution was poor. Zachary Evans has lessons... Read More
Laura Petrolino

What College Football Teaches Us About Brand Development

By: Laura Petrolino | October 5, 2015 | 
11
Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands. ... Read More
Gini Dietrich

Gin and Topics: Can’t We All Just Be Friends?

By: Gini Dietrich | October 2, 2015 | 
10
On this week's Gin and Topics, we have two adorable little girls: One who lectures her divorced parents and one who catches a huge fish with her Barbie pole... Read More
Ash Nashed

Real-time Bidding is the Future of Advertising 

By: Ash Nashed | October 1, 2015 | 
1
When most advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative revenue sources. The author describes how it works... Read More
Gini Dietrich

Q4 is Here: Planning for 2016 is Upon Us

By: Gini Dietrich | October 1, 2015 | 
9
It's hard to believe it's already fourth quarter, but here we are. It's time to begin planning for 2016 in earnest. Here is how to do it... Read More