Eleanor Pierce

Social Listening Gone Wrong: Southwest Polices Tweets

By: Eleanor Pierce | August 5, 2014 | 
44
The recent social media crisis between Southwest Airlines and a customer leaves us wondering what went wrong with the company's social listening policies... Read More
Gini Dietrich

How to Capture Blog Post Ideas

By: Gini Dietrich | August 5, 2014 | 
83
We asked eight bloggers to tell us how they capture blog post ideas. The answers may surprise you, but it's a great mixture of online and offline tools... Read More
Doreen Overstreet

Avoid Being, Like, Clueless in a Client Crisis

By: Doreen Overstreet | August 4, 2014 | 
14
Preparation, research, speed, and a full understanding of what is involved are crucial to avoiding being clueless when client crisis arises... Read More
Gini Dietrich

How to Write a Crisis Communications Plan

By: Gini Dietrich | August 4, 2014 | 
42
Melissa Agnes, the co-founder of crisis intelligence firm, Agnes Day, joins us for a free webinar on how to write an online crisis communications plan... Read More
Gini Dietrich

Gin and Topics: Babies Singing and Puppies Snuggling

By: Gini Dietrich | August 1, 2014 | 
22
This week's Gin and Topics has babies and puppies and babies singing and babies crying and puppies snuggling. And, #girlsruleboysdrool in two of the videos... Read More
Eleanor Pierce

Win a Mercedes on LinkedIn With One Catch—You Can’t Enter Yourself

By: Eleanor Pierce | July 31, 2014 | 
17
Mercedes is leveraging the function that LinkedIn is best at - professional recommendations - to encourage entries in their creative new marketing campaign. ... Read More
Gini Dietrich

News Engine Optimization—NEO—is Here for PR Pros

By: Gini Dietrich | July 31, 2014 | 
24
News engine optimization—or NEO—is here for PR pros from AirPR. Now you can test your key messages among journalists and audiences to see what resonates... Read More
Jason Martin

The New Airbnb Logo: Integrated Marketing Communications or Not?

By: Jason Martin | July 30, 2014 | 
16
The new Airbnb logo caused a stir due to the images it invokes. Could it be an intentional part of their integrated marketing communications strategy... Read More
Laura Petrolino

The Magic of User-Generated Content

By: Laura Petrolino | July 30, 2014 | 
53
Customers are like puppies - give them something to do or they'll find something else. Why not ask for their user generated content in your marketing plan... Read More