Social listening is arguably your best bet at gathering information on your target audience. Rick Enrico shares why it's so important to take the time to listen and engage with your audience... Read More

Client service sometimes really does feel like a musical journey. And now there's a playlist to accompany your moments of client service glory and woe. Laura Petrolino acts as DJ and hooks you up with the songs you need if you work in client service. ... Read More

On the Memorial Day holiday weekend edition of Gin and Topics, we have Luke Skywalker, Beauty and the Beast, a photobombing dog, and more!... Read More

On this month's Fireside Chat, we have Cathy McPhillips and we talk gender equality, why women lose confidence in themselves, productive discomfort, her first concert, and more... Read More

Hate him or love him, Trump’s communication tactics got him to the Oval Office. Politics aside, Lee Carter shares a few lessons we can all take from Trump’s communication playbook... Read More

Memorial Day weekend always signifies the start of the outdoor season (particularly in Chicago) so we present you with the Spin Sucks summer reading list. Begin your holiday with some brain food... Read More

Too often we see bright PR pros launching with enthusiasm in their new job, only to find themselves overwhelmed, stressed, and without a target mere months later. How do you avoid getting stuck or losing your enthusiasm? Corina Manea has some tips... Read More

While a PESO model should place equal importance on all media types, it's nearly impossible. Instead, owned media takes center stage in an effective PR plan... Read More

It’s 2017—a full 54 years after the Equal Pay Act went into effect—and yet we’re still years away from full wage parity. Did you know, full-time women nationwide earn 78.9 cents for every dollar men earn? Sam Radbil looks at factors affecting the gender pay gap in PR and more... Read More

Cycling is a competitive sport that requires goal setting, crafting a plan, and execution. Here is how it can help with your communications planning. ... Read More