Stephen Pritchard

Extending Employer Branding Beyond the Workforce

By: Stephen Pritchard | February 1, 2016 | 
The most successful cases of employer branding don’t just attract the brightest and best candidates, they use the opportunity to reinforce the core identity of the brand in a way that makes it more attractive to consumers. Here Stephen Pritchard takes a look at three cost-effective ways businesses can extend employer branding beyond the workforce... Read More
Laura Petrolino

Ad Blocking, Brand Journalism, and the Publisher’s Dilemma

By: Laura Petrolino | February 1, 2016 | 
An experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected... Read More
Gini Dietrich

Gin and Topics: Frolicking, Dancing, and Singing

By: Gini Dietrich | January 29, 2016 | 
This week's Gin and Topics is full of emotion: You'll laugh, you'll cry, your heart will warm. Watch the frolicking panda, the dancing barista, the singing audition, and the lip-syncing vacation to experience it... Read More
Jim Hawker

An Agency that Embraces the PESO Model

By: Jim Hawker | January 28, 2016 | 
We could talk about the PESO model until we're blue in the face, but it's totally different to execute it. Here is Jim Hawker from Threepipe in the U.K. talking about how they use it every day with their clients...and what you can implement yourselves. ... Read More
Gini Dietrich

Content Marketing Most Certainly is Not Dead

By: Gini Dietrich | January 28, 2016 | 
Content marketing is dead! Content marketing doesn't work! We have content shock! Sure, we're at a point of saturation, but Gartner calls this the trough of disillusionment. Gini Dietrich describes why we are here and what we need to do to make it to the slope of enlightenment in the Gartner Hype Cycle... Read More
Roger Gallager

Seven Brutal Truths About Digital Marketing Trends

By: Roger Gallager | January 27, 2016 | 
Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. Here is what you should pay attention to this year, even if it's not on your list... Read More
Gini Dietrich

PR Earned its Place Long Before 2016

By: Gini Dietrich | January 27, 2016 | 
It's true PR has always been an add-on, but to say it's finally earned its place at the strategy table in 2016 is bunk. Gini Dietrich asks why this is news and describes how the PESO model gives us center stage in any program... Read More
Kevin Jennings

Is Agency Specialization Truly a Joke?

By: Kevin Jennings | January 26, 2016 | 
AdAge wrote an article last year that claimed agency specialization was a joke and we should all go back to being generalists. Kevin Jennings says that just isn't so and makes a case for why every agency should specialize. ... Read More
Gini Dietrich

Agency Specialization is Necessary for Success

By: Gini Dietrich | January 26, 2016 | 
To specialize your agency or not to specialize your agency. That is the question. Gini Dietrich provides the reasons why you definitely should specialize—against the advice of an AdAge columnist—and provides a pre-amble to this afternoon's guest blogger... Read More