Is your influencer marketing working? When executed properly, yes. But that is not always as easy as it sounds. To investigate the practice and help marketers succeed, Traackr and TopRank Marketing conducted a global study. Here is what they found... Read More

Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it... Read More

What is intelligent content? Carrie Hane says it requires a shift of mindset at all levels of an organization. Rethink how you create, manage, and connect content, and make life easier on yourself and your organization... Read More

It's Laura Petrolino's birthday, and she's using it as an opportunity to talk about the six criteria necessary for professional growth. Learn what they are and how you can facilitate them for yourself and your team. ... Read More

On this week's Gin and Topics, Ellen presents an alcohol brewing machine that can either be awesome or disastrous. Gini Dietrich has that and more. Check it out!... Read More

In the inaugural Spin Sucks Fireside Chat, Jay Baer joins Gini Dietrich to discuss customer experience, talk triggers, and licorice. ... Read More

How is a virtual PR agency different from a brick and mortar one? Amy Laski argues the structure means clients invest in brains, not bricks... Read More

Everyone seems to have an online course—or wants to build one. And there is a secret weapon for those who've had success: Teach and Grow Rich... Read More

How would you feel if you were invited to speak at a conference only to find out you actually have to pay to speak? Astonishing, right? Would you consider paying to speak at an event? Here is what Danny Brown has to say... Read More

Just when you think you have life figured out, a baby comes along and makes you question everything. But there are leadership lessons in it, if you listen... Read More