Tony Gnau

You Don’t Need A Viral Video

By: Tony Gnau | May 7, 2014 | 
18
Everyone wants to create their own viral video, but it won't always help you generate leads and sales. There is a better way to manage video content... Read More
Clay Morgan

The True ROI of Digital Marketing

By: Clay Morgan | May 7, 2014 | 
33
You may not be able to measure it in the traditional ways, but everything you do to market your company online can relate to ROI and your bottom line... Read More
Eleanor Pierce

Should I Buy Twitter Followers?

By: Eleanor Pierce | May 6, 2014 | 
39
Purchasing Twitter followers might seem easier than organically building your following, but it's not better for your community or your audience... Read More
Gini Dietrich

A Reading Assignment: Five Articles You Should Read this Week

By: Gini Dietrich | May 6, 2014 | 
66
As it turns out, a robot I am not and my creative brain has left my dry during my writing time this morning. Instead, I give you a reading assignment... Read More
Martin Waxman

From Optimist to Optimize: The Future of PR?

By: Martin Waxman | May 5, 2014 | 
21
PR pros can't get by on their own optimism and goodwill any longer. It's time to optimize our relationships, our content, and our stories... Read More
Gini Dietrich

Spin vs. Positioning: How to Choose One Over the Other

By: Gini Dietrich | May 5, 2014 | 
29
Positioning most certainly could be seen as spin, but if done well and without stretching the truth, it will humanize your brand and endear your customers... Read More
Gini Dietrich

Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

By: Gini Dietrich | May 2, 2014 | 
22
In this week's Gin and Topics we have a lip-sync battle with Emma Stone, the big sprinkler rainbow conspiracy, a synchronized swimming talent show, and more... Read More
Mary Anne Keane

To Bot or Not? The Future of Journalism

By: Mary Anne Keane | May 1, 2014 | 
7
The digital world is changing rapidly and news is being broken faster than ever. Will bots take over the world of journalism as we know it? ... Read More
Gini Dietrich

Women Can’t Be Awesome: What’s Really the Root of the Problem

By: Gini Dietrich | May 1, 2014 | 
107
The root at the empowerment for women isn't that we don't lean in or that we're bossy, it's that we instinctually scorn other women for being awesome... Read More