Linda Willson

Six Online Tools for Blog Post Inspiration

By: Linda Willson | March 30, 2016 | 
A great post starts with a great title, which is responsible for every click you receive on your article. Linda Wilson has six online tools that will help... Read More
Gini Dietrich

Five Crisis Communications Tips from the Paypal Venmo Issue

By: Gini Dietrich | March 30, 2016 | 
Paypal and Venmo are flagging honest payments. While the reason isn't a PR issue, there certainly are crisis communications tips we can take away from it... Read More
Daniel Matthews

The Long Win: How to Improve Employee Morale

By: Daniel Matthews | March 29, 2016 | 
Studies have shown high employee morale improves a company's market value through loyalty, dedication, better communication, and productivity... Read More
Gini Dietrich

Journalism and the Cluster Theory: What it Means for PR Pros

By: Gini Dietrich | March 29, 2016 | 
Journalism is facing the cluster theory, or the idea that industries move to one or two locations. Gini Dietrich explores what this means for PR pros... Read More
Sherrilynne Starkie

The News Release is Finished

By: Sherrilynne Starkie | March 28, 2016 | 
Is the news release dead? Sherrilynne Starkie makes the case for using it to get stories placed as being dead, but argues there is a use for it... Read More
Laura Petrolino

Creating False Idols: Does Social Proof Have a Place?

By: Laura Petrolino | March 28, 2016 | 
How do you determine influence and value? Laura Petrolino explains how social proof affects how we assign value and place influence—and why this can create a dangerous dynamic of unqualified influencers... Read More
Gabriel Dabi-Schwebel

Use the Animated PESO Model in New Business Pitches

By: Gabriel Dabi-Schwebel | March 24, 2016 | 
Gabriel Dabi-Schwebel developed an animated PESO model, and is here to share how the idea came about and how you can use it. Read it all here 👉... Read More
Gini Dietrich

Eight Tips for Influencer Marketing Done Well

By: Gini Dietrich | March 24, 2016 | 
We live in an era where celebrity endorsements aren't what they once were. The work of the people is more influential when it comes to influencer marketing... Read More
Roger Gallager

How SEO and Content Work Hand-in-Hand

By: Roger Gallager | March 23, 2016 | 
You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing ... Read More
Gini Dietrich

Content Marketing with Your Reputation in Mind

By: Gini Dietrich | March 23, 2016 | 
It's not enough to have great content marketing and have it shared far and wide. Today we have have to think about how it creates a stellar reputation... Read More