Eleanor Pierce

Win a Mercedes on LinkedIn With One Catch—You Can’t Enter Yourself

By: Eleanor Pierce | July 31, 2014 | 
17
Mercedes is leveraging the function that LinkedIn is best at - professional recommendations - to encourage entries in their creative new marketing campaign. ... Read More
Gini Dietrich

News Engine Optimization—NEO—is Here for PR Pros

By: Gini Dietrich | July 31, 2014 | 
24
News engine optimization—or NEO—is here for PR pros from AirPR. Now you can test your key messages among journalists and audiences to see what resonates... Read More
Jason Martin

The New Airbnb Logo: Integrated Marketing Communications or Not?

By: Jason Martin | July 30, 2014 | 
16
The new Airbnb logo caused a stir due to the images it invokes. Could it be an intentional part of their integrated marketing communications strategy... Read More
Laura Petrolino

The Magic of User-Generated Content

By: Laura Petrolino | July 30, 2014 | 
53
Customers are like puppies - give them something to do or they'll find something else. Why not ask for their user generated content in your marketing plan... Read More
Clay Morgan

Gender Roles: Is it Really a Man’s World?

By: Clay Morgan | July 29, 2014 | 
46
Both men and women deal with their own workplace challenges. If we as a society can focus our efforts, these gender roles will soon be a thing of the past... Read More
Gini Dietrich

Weird Al Teaches PR Pros a Thing or Two

By: Gini Dietrich | July 29, 2014 | 
65
Weird Al Yankovic launches #8Videos8Days and rises to the top of the Billboard charts. Here's how he did it, with lessons for PR pros on brandscaping and more... Read More
Kerry Gorgone

Social Media Privacy: Should Bosses Be Allowed to Friend Employees?

By: Kerry Gorgone | July 28, 2014 | 
40
Employer/employee friendships have long been fraught with potential legal issues. Social media privacy issues, however, are now more prevalent than ever. ... Read More
Gini Dietrich

A Social Media Contest, Cole Haan, Pinterest, and the Rules

By: Gini Dietrich | July 28, 2014 | 
50
Cole Haan held a social media contest on Pinterest that gave away up to a $1,000 shopping spree. But the FTC came knocking when they broke the rules... Read More
Gini Dietrich

Gin and Topics: Kid Calls 911 for Help with Homework

By: Gini Dietrich | July 25, 2014 | 
15
In this week's Gin and Topics, we have a four-year-old who calls 911 for help with his homework, the Fifty Shades of Grey trailer, dogs, bands, and more... Read More