There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable. ... Read More

Thought leadership, a term marketers love to hate, is essential as well as extremely challenging. Salma El-Shuraf shares the steps you need to take to build a strong foundation for thought leadership... Read More

Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle... Read More

On this week's Gin and Topics, we have a guy that can guess Wheel of Fortune puzzles with only one letter. Amazing. There also is Ellen, cheetahs, and more... Read More

PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought... Read More

Teamwork is crucial for any kind of business. The true power of a team lies in its members working as a team. Corina Manea make the case why it’s better for you and for your company to be a team player... Read More

If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here... Read More

No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. Influence & Co. surveyed editors at leading online publications to uncover what it is they’re actually looking for. Here are the findings... Read More

Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. Gini Dietrich gives you a good start... Read More

As PR professionals we need to make a personal investment in quality journalism. Sherrilynne Starkie shares why it's important to pay for your news... Read More