Laura Petrolino

Crisis Communications Lessons from Malaysia Airlines

By: Laura Petrolino | April 3, 2014 | 
22
Even most teenage boys know by now not to break up with a girl through text message. Notifying the families of the Malaysian Airlines flight victims of something this tragic is not only careless, but displays an almost sickening indifference to the people who they should have taken the most care to support. What should they do next... Read More
Gini Dietrich

Seven Tips to Manage the Critics Online

By: Gini Dietrich | April 3, 2014 | 
28
No one likes to be criticized, yet people take to the web to complain often. Here are seven tips to manage the critics online, including when to delete comments and how to manage the trolls... Read More
Andy Crestodina

Personal SEO: 14 Ways to Polish Your Google Search Results

By: Andy Crestodina | April 2, 2014 | 
17
Googled yourself lately? Has it been a while? Give it a try. Surprised? Like what you see? You just did something people do all the time. In fact, there are so many searches for names that they often appear in Google Keyword Planner reports. Personal SEO is important, and it's time to take control of your search results... Read More
Lindsay Bell

Join Gini Dietrich for a Special Livefyre Q&A Today

By: Lindsay Bell | April 2, 2014 | 
361
Spin certainly does suck - but today's super special Livefyre Q & A isn't going to - because it's with Gini Dietrich! Her newest book, Spin Sucks: Communication and Reputation Management in the Digital Age, is out. Ask her anything you want about spin, the digital space, or even global domination. ... Read More
Clay Morgan

Crisis Management, Coast Guard Style

By: Clay Morgan | April 1, 2014 | 
12
Lessons from the Coast Guard: Your clients are people. And people make mistakes. Add outside influences, and the odds are very likely you will deal with crisis more than once during your career. Use this simple advice to keep you out of harm's way when you encounter a crisis... Read More
Gini Dietrich

Eight-Step Process to Clean-up Your Online Reputation

By: Gini Dietrich | April 1, 2014 | 
35
No matter if comments or reviews are true or untrue, your online reputation is all about first page search results. Here are eight steps for clean-up online... Read More
Sean McGinnis

Online Reputation Management and Adult Films

By: Sean McGinnis | March 31, 2014 | 
55
What does Google search, 'same name syndrome', and the world of porn have in common? A lot, as it happens. Read this story, and find out why online reputation management is so important. ... Read More
Gini Dietrich

Spin Sucks (the Book) is Here!

By: Gini Dietrich | March 31, 2014 | 
139
Spin Sucks, the book, is officially here! Our goal is to make the NY Times bestseller list, but we need your help. Learn about freebies, contests, and more right here... Read More
Lindsay Bell

The Three Things, 75th Edition

By: Lindsay Bell | March 30, 2014 | 
8
Imagine you could choose your child's IQ? Would you do it? In today's edition of The Three Things, we look at that, plus, the role big pharma plays in social media - if any - and, the greatest book in the world!... Read More