It's the first Gin and Topics of 2014, and this week we laugh at social ear wax picking, Conan, snow lovers, and the best aerobics video EVER!... Read More

By Jerry Low If you’ve been ignoring women as a target demographic in your social media marketing, you are missing out on nearly two-thirds of overall consumer spending. According to Bloomberg BusinessWeek, women “control more than $20 trillion or about 70 percent of global consumer spending.” In a survey conducted by Pew Research Center examining online social media habits for a five-year period (May 2008 to [&hellip... Read More

By Laura Petrolino When I found out I was the one who was going to write the very first Spin Sucks post of the year, I obviously was ridiculously excited (and nervous)! This was a huge responsibility!!! So, I decided I was going to write the most gosh darn inspirational New Year’s post to ever be written in the history of New Year’s posts. My goal [&hellip... Read More

By Blake Boldt In the early years of SEO, businesses could fill their content with a series of keywords to appease search engines. The search engines were looking at meta descriptions and title tags, displaying websites in results based on how well they were optimized. However, SEO isn’t simply a matter of stuffing pages full of keywords to boost visibility. The process now requires a more [&hellip... Read More

By Jason Konopinski Once upon a time, marketers working on behalf of agencies or as part of an in-house team really had no idea if their ad buys were working. Print and broadcast campaigns were notoriously difficult to measure. At best, you could correlate the increased visibility with a corresponding uptick in sales, but more often that not, it came down to some fuzzy math, and [&hellip... Read More

By Chris Norton Experiential marketing has always been charged with the creation of an experience that results in some kind of emotional connection with an idea, campaign, or brand. Ten years ago, this was mostly in-store promotions and events, but now these activations have to be much bigger in scope, and reach with many more touch points, enabling the consumer to like, share, or comment on [&hellip... Read More

Dayparting is typically reserved for broadcast mediums, but Clay Morgan shows you how bloggers can use it, too. Think about it as an important part of your content strategy. Dig into your analytics, experiment, and see how your audiences responds... Read More

It's the last Gin and Topics of 2013, and today we take a look back at the year in viral video. And yes, there's Robin Thicke and the Prancercise lady. Kid President and Rhett and Link. ... Read More