Gini Dietrich

Three Things Big Data Can Do to Help in Crisis Communications Planning

By: Gini Dietrich | March 28, 2017 | 
2
There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable.
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Salma El-Shuraf

How to Build a Strong Foundation for Thought Leadership

By: Salma El-Shuraf | March 27, 2017 | 
5
Thought leadership, a term marketers love to hate, is essential as well as extremely challenging. Salma El-Shuraf shares the steps you need to take to build a strong foundation for thought leadership
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Laura Petrolino

Business Spring Cleaning: Sparkling Clean Website Performance

By: Laura Petrolino | March 27, 2017 | 
11
Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle
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Gini Dietrich

Gin and Topics: Genius Man Destroys Wheel of Fortune

By: Gini Dietrich | March 24, 2017 | 
0
On this week's Gin and Topics, we have a guy that can guess Wheel of Fortune puzzles with only one letter. Amazing. There also is Ellen, cheetahs, and more
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Gini Dietrich

The Big Question: Which PR Buzzwords Must Die?

By: Gini Dietrich | March 24, 2017 | 
29
PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought
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Corina Manea

How Teamwork Can Boost Your Career

By: Corina Manea | March 23, 2017 | 
7
Teamwork is crucial for any kind of business. The true power of a team lies in its members working as a team. Corina Manea make the case why it’s better for you and for your company to be a team player
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Gini Dietrich

What is the Future of Owned Media?

By: Gini Dietrich | March 23, 2017 | 
8
If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here
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Kelsey Meyer

Contributed Content is on the Rise — Here’s How to Stand Out

By: Kelsey Meyer | March 22, 2017 | 
2
No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. Influence & Co. surveyed editors at leading online publications to uncover what it is they’re actually looking for. Here are the findings
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Gini Dietrich

Five Owned Media Metrics Every Communicator Should Track

By: Gini Dietrich | March 22, 2017 | 
8
Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. Gini Dietrich gives you a good start
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Sherrilynne Starkie

Help Save Journalism: Pay for News

By: Sherrilynne Starkie | March 21, 2017 | 
12
As PR professionals we need to make a personal investment in quality journalism. Sherrilynne Starkie shares why it's important to pay for your news
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