Gini Dietrich

Gin and Topics: The Making of Today’s Super Heroes

By: Gini Dietrich | July 28, 2017 | 
11
On this week's Gin and Topics, we have the making of a super hero, Tiffany Haddish taking Will and Jada Pinkett Smith on a swamp tour, and more!
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Gini Dietrich

The Fireside Chat: An Inside PR Co-Op with Tyler Brown

By: Gini Dietrich | July 28, 2017 | 
2
On the July Spin Sucks Fireside Chat, Gini Dietrich chats with Tyler Brown about digital communications, his former role at the RNC, and Sean Spicer
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Paula Kiger

Think About This Before Joining the Gig Economy Nation

By: Paula Kiger | July 27, 2017 | 
27
Thinking of launching in solopreneurship? Should you quit your day job first? What does it take to become a solopreneur? Paula Kiger tackles the pros and cons of being a solopreneur.
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Gini Dietrich

PR Measurement: What to Measure at Each Stage of the Funnel

By: Gini Dietrich | July 27, 2017 | 
3
Recently a reader asked what to include in her PR measurement report if she can't use AVEs and the client doesn't sell a product. Here is the answer
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Corina Manea

Why I Am Taking an American English Pronunciation Course

By: Corina Manea | July 26, 2017 | 
5
What do you do for your professional development? How do you challenge yourself? Corina Manea says the hardest thing of all is to unlearn things. She explains
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Gini Dietrich

Four Ways to Generate Instant Blog Post Ideas

By: Gini Dietrich | July 26, 2017 | 
12
Ah, the summer doldrums. It's hard to be motivated when kids are home. But here are four ways to help you generate blog post ideas and beat your blues
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Tim A. Bohlen

Touchpoint Analytics and the PESO Model: Two Sides of the Same Coin

By: Tim A. Bohlen | July 25, 2017 | 
2
Touchpoint analytics and PESO Model, two sides of the same coin? Tim A. Bohlen says his company uses touchpoint analytics as a customer centric view and the PESO model as a channel centric view. He explains
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Gini Dietrich

Anthony Scaramucci Cannot Fix a PR Problem with Better Messaging

By: Gini Dietrich | July 25, 2017 | 
28
The new White House communications director seemingly was hired to fix a PR problem with better messaging. But what if the problem is leadership, not
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Tony Gnau

PR Buzzwords and Video Production: What Do They Have in Common?

By: Tony Gnau | July 24, 2017 | 
8
What exactly is a sizzle reel? Tony Gnau makes the case on why PR professionals should stop using generic terms when asking video producers to create PR videos.
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Laura Petrolino

Six Things to Write About When You Don’t Know What to Write About

By: Laura Petrolino | July 24, 2017 | 
14
Not sure what to write about? Have no fear! Laura Petrolino has six prompts to help you beat writer's block and inspire your next blog post (or several).
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