Gini Dietrich

Don’t Be Scared: You Do Have Time for Online Learning

By: Gini Dietrich | October 24, 2017 | 
7
You DO have time for online learning if you focus on how to slip it into your routine. You may have to give up some TV time, but you can make it a priority

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Alex Yong

DIY Public Relations: Perspective From a Journalist

By: Alex Yong | October 23, 2017 | 
6
DIY public relations is something a company can do by itself, but for most businesses, it is not an efficient use of time and resources

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Laura Petrolino

Eight Halloween Costumes for the Communications Professional

By: Laura Petrolino | October 23, 2017 | 
11
Can't decide what to dress-up as this Halloween? Laura Petrolino provides a list of eight different costumes that are perfect for the communications professional

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Gini Dietrich

Gin and Topics: Which is Better—NY or LA?

By: Gini Dietrich | October 20, 2017 | 
6
On this week's Gin and Topics, Jimmy Kimmel asks kids, "Which is better? New York or LA?" That and four more fun videos for your viewing pleasure

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Mike Connell

The Big Question: What Are Your Favorite Podcasts?

By: Mike Connell | October 20, 2017 | 
13
On the #SpinSucksQuestion, we asked for readers's favorite podcasts (oh, the irony). Here you can find PR and non-PR recommendations.

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Nathan Ellering

10 Marketing Frameworks to Boost Your Effectiveness

By: Nathan Ellering | October 19, 2017 | 
5
Marketing frameworks can help businesses prioritize, organize, and focus everyone on the right projects that drive real growth

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Corina Manea

How to Build Your Professional Development Plan for Habit

By: Corina Manea | October 19, 2017 | 
4
It's incredibly easy to sideline our own professional development when life gets in the way, but Corina Manea outlines a plan so you can make it a priority

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Mike Connell

Three Easy Rules to Help You Find Your Writing Voice

By: Mike Connell | October 18, 2017 | 
11
Finding your writing voice is easy if you stay true to yourself, know your audience, read often, and practice writing frequently. Mike Connell has three rules to help you find YOUR writing voice

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Gini Dietrich

When it’s OK to Provide Your Media List to the Client

By: Gini Dietrich | October 18, 2017 | 
6
A few weeks ago, we wrote an article about why it's never OK to provide your media list to a client. We've revisited the topic with a change of mind. Gini Dietrich has more on how this came about

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Laura Petrolino

Four Examples of User-Generated Content with Generational Appeal

By: Laura Petrolino | October 17, 2017 | 
18
As user-generated content continues to become increasingly powerful for brands, organizations must consider generational differences in its appeal.

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