Lou Hoffman

Six Tips for a Blog Redesign

By: Lou Hoffman | August 3, 2015 | 
Many bloggers launched their blogs several years ago and maintain the existing look-and-feel. Lou Hoffman argues it's time for a blog redesign for PR pros... Read More
Laura Petrolino

The Importance of Handwriting for Communications Pros

By: Laura Petrolino | August 3, 2015 | 
Handwriting has become a lost art. Laura Petrolino explains why we should bring it back and the importance of handwriting for communications professionals... Read More
Gini Dietrich

Gin and Topics: Tom Cruise is Still Hot

By: Gini Dietrich | July 31, 2015 | 
In this week's Gin and Topics, we have Tom Cruise and Jimmy Fallon doing a lip sync battle, which proves, no matter how crazy he is, Cruise is still hot... Read More
Robby Brumberg

Geography Pitfalls to Avoid in Writing

By: Robby Brumberg | July 30, 2015 | 
As the workforce becomes more global, consider different cultures, different ways of doing business, and even geography pitfalls made in content... Read More
Gini Dietrich

Likable vs. Successful: The Issue Women Leaders Face

By: Gini Dietrich | July 30, 2015 | 
Women have an innate need to be liked, which results in serious and long-lasting implications. Learn how to choose between being liked and being successful... Read More
Chris Kramer

Affiliate Marketing is Far From Dead

By: Chris Kramer | July 29, 2015 | 
Affiliate marketing is far from dead. Au contraire, says Chris Kramer. If done well, it can drive sales for you at a level you can't get from a sales team... Read More
Gini Dietrich

Four Ways to Keep Content Fresh

By: Gini Dietrich | July 29, 2015 | 
Consistently coming up with new ideas to keep content fresh isn't easy. Here are four ways to help with ideas generation, writer's block, and more... Read More
Daniel Schiller

The Epic Legacy Building Opportunity of Go Set A Watchman

By: Daniel Schiller | July 28, 2015 | 
The newly released book by Harper Lee—Go Set a Watchman—is published with some criticism. Daniel Schiller has why it should have been done differently... Read More
Gini Dietrich

Caught in the Busy Trap: Is it Making Us Less Productive?

By: Gini Dietrich | July 28, 2015 | 
The busy trap is something we all get caught in, but is it making us less productive, less efficient, less social, and very unhappy... Read More