Deirdre Breakenridge

Move Over Marketing, Here Comes PR

By: Deirdre Breakenridge | June 16, 2015 | 
The tide is shifting and PR is taking a more prominent stance in the business role. Here are five signals that show PR can—and will—take the lead very soon... Read More
Eleanor Pierce

Three Essential Blog Writing Tips for Just Before You Click Publish

By: Eleanor Pierce | June 16, 2015 | 
If you ever read or listen to something David Sedaris writes, you’ll first notice how funny he is. Though he’s not often cited as an amazing craftsman of the English language, if you can stop laughing long enough to pay attention, you’ll notice he chooses great verbs... Read More
Paula Kiger

PR Lessons from DroughtShaming

By: Paula Kiger | June 15, 2015 | 
It's the social media mob in action again, this time with #droughtshaming. But Paula Kiger questions its efficacy and challenges us to think differently... Read More
Gini Dietrich

Public Relations: How Mark Hurd’s Online Reputation Changed

By: Gini Dietrich | June 15, 2015 | 
Mark Hurd, the co-CEO at Oracle, had a problem: His Google results depicted a bad image. So he hired a public relations professional to help him repair it... Read More
Gini Dietrich

Gin and Topics: Emma Stone and the Spice Girls

By: Gini Dietrich | June 12, 2015 | 
On this week's Gin and Topics, we have a great bit with Graham Norton and Emma Stone. He discovers she loves the Spice Girls and has a surprise for her... Read More
Dave Bell

Mobile App Store Data is Required in 2015 Marketing Plans

By: Dave Bell | June 11, 2015 | 
Making your website mobile-friendly according to Google is no longer the bare necessity. Today you must have mobile app store data to inform your marketing... Read More
Eleanor Pierce

Instagram to Offer Social Advertising to All This Year

By: Eleanor Pierce | June 11, 2015 | 
It’s exciting to think about advertising on Instagram. There are certain brands for which it’s a natural fit, and the inability to buy social advertising on this platform has so far been frustrating. But will your Instagram feed now be flooded with ugly ads... Read More
Bryan Adams

The Six Rules to Avoid Marketing Like a Psychopath

By: Bryan Adams | June 10, 2015 | 
It's pretty easy to create marketing as if you're a psychopath. Bryan Adams has six rules to use when creating campaigns to put your audience first and avoid being crazy... Read More
Laura Petrolino

Achieve Your Business Goals with a Mid-year Tune-up

By: Laura Petrolino | June 10, 2015 | 
Time for a mid-year check-in—where are you against the business goals you set out to achieve at the beginning of the year? Laura Petrolino provides four tasks to help get you back on track... Read More