Gini Dietrich

How Communicators Should Work with Difficult Executives

By: Gini Dietrich | March 13, 2013 | 
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Tweet Share Share +1 Pin EmailShares 267The other day we were talking about Elon Musk in the comments here and Brad Marley asked, “How do we deal with difficult executives?” This is hard for me because I am an executive so I have an advantage many don’t: Other business leaders see me as a peer, which gives me some leeway in counseling them to do something [&hellip... Read More
Guest

The Anatomy of an Apology

By: Guest | March 12, 2013 | 
77
Tweet Share Share +1 Pin EmailShares 240Today’s guest post is by Deirdre Breakenridge. The words “I’m sorry” can be very powerful and carry great meaning. However, if you don’t have three important elements in your apology, your words may sound hollow. They might also tarnish your reputation, and, quite possibly, end a valuable relationship. Just stating, “I apologize” or “I’m sorry” is not enough today. Being [&hellip... Read More
Gini Dietrich

Seven Ways to Convert Your Superfans into Customers

By: Gini Dietrich | March 12, 2013 | 
161
Tweet Share Share +1 Pin EmailShares 262I’ve been thinking a lot about this blogging thing lately and whether or not we’re converting our superfans to clients or referral partners. You see, the big, big vision of Spin Sucks is to change the perception of the PR industry. It may not happen in my lifetime, but I want it to be my legacy. It’s somewhat selfish because [&hellip... Read More
Guest

Social Media AKA the Trust Network

By: Guest | March 11, 2013 | 
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Tweet Share Share +1 Pin EmailShares 207 Today’s guest post is by Julia Rosien. Being on Twitter is a little like knocking on the gates to the Emerald City. Oh, the wondrous opportunities waiting on the other side. But it comes with a price. Opening an account and tweeting is an invitation to the world that you’re available. You’re here to talk, get to know people, do business [&hellip... Read More
Gini Dietrich

The Risk of Earned Media without a Communications Professional

By: Gini Dietrich | March 11, 2013 | 
91
Tweet Share Share +1 Pin EmailShares 224Elon Musk is a very smart man. After all, he co-founded PayPal and then took that money and founded SpaceX (a company designed to get man on Mars, where he wants to die) and co-founded Tesla Motors (a company designed to make really fast, really awesome, really beautiful, really expensive electric cars). He’s enjoyed a pretty admirable reputation. Everything he [&hellip... Read More
Gini Dietrich

The Three Things, Edition 23

By: Gini Dietrich | March 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 68Welcome to 23rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed [&hellip... Read More
Gini Dietrich

Gin and Topics: Cuppa Cheese! Cuppa Cheese!

By: Gini Dietrich | March 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 84It’s SxSW weekend, which means the entire social media world is in Austin to learn, drink, party, and drink some more. I’m kind of glad I broke my foot and can’t go. If I were in Austin, I’d want to be riding my bike so I’d be skipping great sessions and then would have wasted my money in buying a [&hellip... Read More
Guest

Make Your Network Go Viral: Eight Tips for Networking Success

By: Guest | March 7, 2013 | 
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Tweet Share Share +1 Pin EmailShares 206Today’s guest post is by Kate Finley. Growth. Reach. Influence. Connections. Likes. Views. Followers. Subscribers. Fans. Brand Ambassadors. These are examples of tools we use to report and measure success for our brands, clients, and bosses. But what about your own network? How do you measure your influence? And how can you make your network go viral? Is it in [&hellip... Read More
Gini Dietrich

To Sell is Human: A Communicator’s View on New Business

By: Gini Dietrich | March 7, 2013 | 
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Tweet Share Share +1 Pin EmailShares 215After I’d been at Fleishman-Hillard for a couple of years, I had three promotions under my belt and was already eyeing the corner office (some things never change). Because I was so steadily climbing the corporate ladder, I was soon invited into new business meetings where my presentation skills were honed, I was taught to think on my feet, and [&hellip... Read More
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