Gini Dietrich

Klout Needs to Target and Segment for It to Work

By: Gini Dietrich | February 22, 2011 | 
50
I didn’t really want to add to the conversation about Klout. Shonali Burke did a nice analysis, Mark Schaefer created quite the conversation, Trey Pennington discussed why it’s necessary, and even the Wall Street Journal is on board. I didn’t feel like I had anything new to add. But then. I received an email from Klout asking if I am interested in learning more about some new [&hellip... Read More
Guest

Social Media’s Reality Distortion Field

By: Guest | February 21, 2011 | 
10
Jay Pinkert is a principal with Shatterbox, a marketing and communications consultancy that helps professional firms distinguish their brand and win clients through content-driven programs and niche development. The discussion thread on last month’s “Why Brogan’s Bigger Ear Marketing Is Wrong” Spin Sucks post got me wondering whether the social media industry operates within a self-generated reality distortion field. As Gini wrote in that post, Brogan “extols [&hellip... Read More
Gini Dietrich

Personas Created to Attack and Smear

By: Gini Dietrich | February 21, 2011 | 
146
I woke up on Saturday morning to a tag on Facebook with an article from The Daily Kos. The article, which has leaked information about a program from HBGary, describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. You know that gets me going! The story. HBGary is a defense contractor that works with the government (think Department of Defense and CIA) [&hellip... Read More
Gini Dietrich

Gin and Topics: The Universe Is Upside Down

By: Gini Dietrich | February 18, 2011 | 
27
I swear the universe is upside down this week. And, as I was telling Joey Strawn, that’s not a good thing! Never mind the completely psychotic week I’ve had, there have been some crazy happenings. First, major filings for bankruptcies – Borders, Giordano’s, and the restaurant that used to bear Walter Payton’s name. Then the Red Cross had a stray tweet (that was handled extraordinarily well). [&hellip... Read More
Guest

Three Paradigm Shifts to Get More from Your Facebook Fan Page

By: Guest | February 17, 2011 | 
22
Nate Riggs works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients. All in all you’re just another brick in the wall.” – Pink Floyd The boys from London have always been one of my favorite bands, and on a few different levels, it seems appropriate to start this post [&hellip... Read More
Gini Dietrich

The Entrepreneur Equation: A Review of Carol Roth’s Book

By: Gini Dietrich | February 17, 2011 | 
24
I met Carol Roth last year and immediately loved her. She’s smart, fiercely independent, and tells it like it is. What you see is what you get with Carol and it makes her even more lovable. As a friend, she’ll tell you if you have spinach in your teeth or a booger hanging from your nose, but she’ll also tell it to you as a would-be [&hellip... Read More
Arment Dietrich

Five Things I Want to Tell Mark Zuckerberg to His Face

By: Arment Dietrich | February 16, 2011 | 
20
After reading the New York Times article last night about the idea of a Facebook phone, I can’t keep quiet anymore.  I am the Facebook…master?…guru?…go-to-person (man, I sound lame) at Arment Dietrich, so I’ve outlined five things I would like to say to Mark Zuckerberg. Number one, Don’t come out with a Facebook phone.  Let’s face it; we don’t need Facebook at the tips of our fingers [&hellip... Read More
Gini Dietrich

Your Bad Mood Is As Contagious As the Common Cold

By: Gini Dietrich | February 16, 2011 | 
93
I got cross-country skis for my birthday. For those who know me well, you know I am an avid cyclist. During season, I ride about 300 miles a week. I love my bike. But during the winters, which are really long here in Chicago, I’m stuck on a trainer. In the basement. Not moving for an hour or more. Watching sitcom after sitcom on DVR, hoping [&hellip... Read More
Guest

Quora’s Two Greatest Challenges

By: Guest | February 15, 2011 | 
20
Joe Hackman is the founder of Managed Solutions and a blogger, podcaster, technology enthusiast, and fan of conversation. Unless you’ve been hiding under a rock you’ve probably at least heard of Quora. It has been particularly hot among technophiles in recent months. When I joined, I noticed that within my Gmail address book it found only two technology startup CEOs. Both of them had interaction on [&hellip... Read More