Gini Dietrich

Old PR Stunts Don’t Drive Sales

By: Gini Dietrich | September 14, 2011 | 
164
If you regularly read Spin Sucks, it won’t come as a surprise to you that I’m a really big believer in using PR and marketing to build income (and, in some cases, profits and higher margins). Measuring results has become even easier during the past five years and, because of that, we have to stop doing things that grab media attention, but don’t make sense for [&hellip... Read More
Guest

Operation Name Drop: A New Communication Method

By: Guest | September 13, 2011 | 
96
Today’s guest post is written by Laura Petrolino. Today, with endless ways to communicate, we are producing messages thrown into a sea of faceless consumers. The challenge for any business is to make sure their message resonates and find its way through the clutter. I’ve discovered, in working with clients, many need to re-learn what ‘communications’ actually is. So, straight out of Communications 101, here is [&hellip... Read More
Gini Dietrich

PR for Products vs. Services: Do They Work the Same?

By: Gini Dietrich | September 13, 2011 | 
149
A couple of weeks ago, Marcus Sheridan hosted his second webinar for Spin Sucks Pro. It was a follow-up to his first webinar on creating content for pull PR and marketing. As is typical of anything Marcus does, the webinar was really good. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from [&hellip... Read More
Guest

Roadmap to a Bloggers’ Roundtable

By: Guest | September 12, 2011 | 
11
Bloggers’ roundtables have been around for a while. They’re especially popular for book clubs, with the Department of Defense, and among politicians. (One wag even asked John McCain if he knew the difference between YouTube and MySpace.) Yet roundtables never really took off as a form of outreach. That’s too bad, because as a vehicle for companies to engage many customers at once, roundtables can be as effective, if not [&hellip... Read More
Gini Dietrich

Blogger Relations: Know Your Audience

By: Gini Dietrich | September 12, 2011 | 
139
In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. The catch? The coffee was actually Folgers and not some hoity toity brand you’d expect in a white tablecloth restaurant. Many other companies have replicated the campaign, including Domino’s, Pizza Hut, Coke, Pepsi, and now Marie Callender’s. Last month, ConAgra, the company that owns the [&hellip... Read More
Gini Dietrich

Gin and Topics: The Muppets, Grad School, and Groupon

By: Gini Dietrich | September 9, 2011 | 
74
The 9/11 10 year anniversary is this weekend and, I don’t know about you, but it’s really hard to watch the images of the World Trade Center crumbling over and over and over again. It’s understandable to want to make a big deal about this milestone, but watching the footage puts me right back in the Nebraska cornfields where I was that morning, getting ready for [&hellip... Read More
Guest

Agency vs. Corporate: Which One Is Best for You?

By: Guest | September 8, 2011 | 
15
Today’s guest post is written by Jeanine Black. Gini Dietrich recently wrote about the pros and cons of working for a large or a boutique agency. It made me think about the same arguments for agency vs. corporate sides. There is green grass on both sides; deciding which side you like best is key. I have worked at a small marketing/PR firm, as a freelance writer and [&hellip... Read More
Gini Dietrich

Failure In Entrepreneurship: Is It Okay?

By: Gini Dietrich | September 8, 2011 | 
87
It’s Facebook question of the week time (clap, clap, clap!). I’m coming to you today from a social media day that Porter Novelli is putting on for one of their clients. It’s a pretty cool concept; I’ll let you know how it goes and if I think it’s an idea some of you should adopt (er, steal). Christopher Barger and I are both speaking. I finally [&hellip... Read More
Arment Dietrich

Open Call for Content Contributions

By: Arment Dietrich | September 7, 2011 | 
33
This post is written by Lisa Gerber. Bring me your case studies, your articles, your podcasts, and your webinars! Two weeks ago, I shared with you How to Create an Editorial Calendar, based in part, on work we are doing for Spin Sucks Pro. We are creating a curriculum for digital marketing, strategic planning, inbound marketing, content marketing, and digital PR. And that’s just this year. [&hellip... Read More