Gini Dietrich

Talking PR on the Street…Er, in a Hotel

By: Gini Dietrich | September 17, 2013 | 
62
By Gini Dietrich This is a public service announcement. There is a terrible strain of the flu going around and it’s really bad. I don’t know what kind of rituals you do – flu shot, wear a mask, cross your fingers and toes, pray to the Saint who ensure no vomiting, or load up on vitamin C – but whatever it is, do it. On Wednesday, after [&hellip
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Andy Crestodina

The ABCs of Marketing Jargon

By: Andy Crestodina | September 16, 2013 | 
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This post was a collaborative effort by Andy Crestodina and Gini Dietrich. Have a little fun first, and see if you can complete the crossword *before* you read the blog post below! This is a word-fill/crossword hybrid: Fill in the marketing jargon, across and down, where you think it fits. Good luck! The Clues The old way of measuring PR effectiveness. A form of advertising on [&hellip
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Gini Dietrich

Hiring a PR Firm: There is a Time Investment Required

By: Gini Dietrich | September 16, 2013 | 
34
By Gini Dietrich In the past week I have been asked the same question four different times during interviews. This question has never come up before and I find it strange four different people have asked it of me in just the last seven days. It is: What is the one thing you wish prospects would ask you? Think about that from your own perspective. You’re [&hellip
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Lindsay Bell

The Three Things, Edition 48

By: Lindsay Bell | September 15, 2013 | 
2
By Lindsay Bell-Wheeler Welcome to the 48th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip
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Rebecca Todd

Gin and Topics: Dogs on Banjos, RDJ, and Really Hot Yoga!

By: Rebecca Todd | September 13, 2013 | 
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By Rebecca Todd Will it surprise any of you to learn that I rode the short bus? (Editor’s Note: Not that there’s anything wrong with that.) Naw, somehow I didn’t think so. As I’ve gone on about in the past, I am from a small town. So small, in fact, it is not a town, but a hamlet. Not a “to be or not to be” [&hellip
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Neal Applefeld

Four Ways to Reinvent Retail Marketing through Augmented Reality

By: Neal Applefeld | September 12, 2013 | 
9
By Neal Applefeld Technology has changed the way consumers shop. With the rise of online retail, a phenomenon known as “showrooming” has emerged. Shoppers visit brick and mortar stores to check out merchandise firsthand, then return home to make their purchase from an online retailer that offers the same goods at a lower price. This trend has taken a toll on brick and mortar retailers, creating [&hellip
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Gini Dietrich

Grammar Police: Twelve Mistakes Nearly Everyone Makes

By: Gini Dietrich | September 12, 2013 | 
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By Gini Dietrich As more and more organizations join the owned media way of marketing, the grammar police seem to be in greater force. Poor Sam Fiorella. Every time he writes something, he asks three or four of us to make sure he isn’t going to be crucified by the grammar police. It’s become quite comical and we enjoy giving him a hard time about it. [&hellip
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Carol Vieira

Media Relations: When a Reporter Says Jump, Ask How High

By: Carol Vieira | September 11, 2013 | 
10
By Carol Vieira Twelve years ago, while working for the largest science organization in the world, we had a strict rule in the media relations office: You had 10 minutes to respond to a journalist. Drilling in a sense of urgency when working with the media was a hugely valuable career lesson that reporters are your top priority. The term media relations is self-descriptive. Relationships are at [&hellip
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Lindsay Bell

Step Outside Your Comfort Zones…Online and Off

By: Lindsay Bell | September 11, 2013 | 
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By Lindsay Bell Those of you who know me, know I enjoy the odd tipple (not this early in the morning, mind you!). You might also know I live in the slightly blue collar east end area of Toronto. Directly to the north are million dollar homes on a gorgeous ravine. To the south, million dollar homes on the beach. Where I live? Not so much. [&hellip
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