Gini Dietrich

Media Relations: How to Do it On Your Own

By: Gini Dietrich | August 6, 2013 | 
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Tweet123 Buffer Share85 Share44 +133 Pin17Shares 302By Gini Dietrich Yesterday I was strolling through Twitter when I saw a tweet from my new friend Rebekah Iliff that said, “Dear @Inc: You do a GRAVE disservice here” and it linked to a story called, “How to Do Your Own PR.” I’m a big proponent of helping small business owners figure out how to do some of this themselves. [&hellip... Read More
Joe Cardillo

Three Things Internet Startups Can Teach Big Business

By: Joe Cardillo | August 5, 2013 | 
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Tweet54 Buffer Share13 Share12 +15 PinShares 84 By Joe Cardillo Last week marked three full months of working at a startup. In that time I’ve learned dozens of things, ranging from email marketing and lead generation to biz dev for tech, and even a little bit about database queries / SQL (don’t be jealous). I don’t come from a startup background. In fact, this is the first [&hellip... Read More
Gini Dietrich

Issues Management: Get to it Before a Crisis Erupts

By: Gini Dietrich | August 5, 2013 | 
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Tweet76 Buffer Share16 Share35 +115 Pin2Shares 144By Gini Dietrich When things go wrong, it’s typically framed as a public relations problem. Jerry Sandusky abuses boys? It’s a PR problem. Tiger Woods in a car accident? It’s a PR problem. Executives at the Susan G. Komen Foundation defund Planned Parenthood? It’s a PR problem. Paula Deen says the “n” word? It’s a PR problem. It’s become the [&hellip... Read More
Lindsay Bell

The Three Things, Edition 42

By: Lindsay Bell | August 4, 2013 | 
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Tweet14 Buffer Share9 Share12 +1 PinShares 35 By Lindsay Bell-Wheeler Welcome to the 42nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday [&hellip... Read More
Rebecca Todd

Gin and Topics: Dogs, Dancing, Divas, and The Daily Mail

By: Rebecca Todd | August 2, 2013 | 
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Tweet21 Buffer Share14 Share9 +11 PinShares 45By Rebecca Todd My Saturday morning tradition dating back to my childhood is to wake up slowly, watching some classic Canadiana on CTV. At 9:00 and 9:30, CTV2 plays back-to-back episodes of The Littlest Hobo, otherwise known as The Greatest Canadian TV Show of All Time. If you don’t know of it, a quick search on the YouTubes (or clicking [&hellip... Read More
Brad Farris

Marketing Departments: You Finally Got Some Swagga’!

By: Brad Farris | August 1, 2013 | 
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Tweet44 Buffer Share11 Share24 +1 Pin1Shares 80 By Brad Farris Ok, you got some swagga’ – now what are you going to do with it? Twenty years ago marketing departments didn’t have the cachet, or status that it has today. Remember the famous Dilbert “Marketing: Two Drink Minimum” cartoon? At that time marketing mostly reported to the vice president of sales. Sales was the king-of-the-hill – [&hellip... Read More
Gini Dietrich

There is No Such Thing as Off-the-Record

By: Gini Dietrich | August 1, 2013 | 
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Tweet92 Buffer Share84 Share52 +115 Pin3Shares 246By Gini Dietrich By now you’ve probably heard about Anthony Weiner’s communications director going off the rails. I’m not going to repeat here what she said, but let’s just say she called a former intern some really awful names. And, if that weren’t enough, she did so while talking with a journalist. The story goes like this: A former intern [&hellip... Read More
Lee Polevoi

Let’s Talk About Me: Writing a Professional Bio

By: Lee Polevoi | July 31, 2013 | 
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Tweet56 Buffer Share24 Share24 +18 Pin4Shares 116 By Lee Polevoi Even the most accomplished writers sometimes get stymied writing a professional bio, for themselves or for their clients. What’s the right amount of information to convey? What’s too much? Too little? Should I include being named vice president of PRSA in 2010? What about the “Honorary Firefighter” plaque I received for rescuing a cat from a [&hellip... Read More
Lindsay Bell

Business Lessons Learned: Remember to Watch Your Step

By: Lindsay Bell | July 31, 2013 | 
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Tweet49 Buffer Share69 Share19 +112 Pin2Shares 151 By Lindsay Bell-Wheeler As Kristen Matthews mentioned in her post yesterday, I too love life lessons. Those moments where you realize you’ve made a bad decision, or chose incorrectly. Now, as much as I love life lessons, I don’t love business lessons learned at the expense of a client. Derp. That said, much like our fearless leader Gini Dietrich [&hellip... Read More
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