Transmedia Storytelling for Content Creators

By: Guest | August 29, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 120Today’s guest post is written by Jason Konopinski. In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. It represents a process where elements of fiction are dispersed across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience, with each medium making a unique contribution [&hellip... Read More
Gini Dietrich

How Successful People Spend the First Hour of their Day

By: Gini Dietrich | August 29, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 315Mitch Joel does a nice roundup of articles on his blog every weekend. Unlike Gin and Topics, though, his are serious and very informative. He, Alistair Croll, and Hugh McGuire each recommend two links for one another and they all end up in a blog post. A very cool way to do a roundup and something I look forward [&hellip... Read More

Small Businesses Have a Unique Opportunity in Social Media

By: Guest | August 28, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 240Today’s guest post is written by Tammy Kahn Fennell. As a small business you have something the big guys can never have. Total real-ness. You understand your brand, your industry, and your customers. You know more about selling your product or service than anyone else. And this kind of domain expertise translates incredibly well on social media. According to a [&hellip... Read More
Gini Dietrich

Entrepreneurial Lessons Even if You’re Not Starting a Business

By: Gini Dietrich | August 28, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 199A couple of weeks ago, PR Daily asked me to share my employee to entrepreneur story. I thought you’d enjoy it as well. For the first 13 years of my career, I worked in food and agriculture communications. From the farm to the fork is how we positioned ourselves in new business meetings, and I had the distinct pleasure [&hellip... Read More

Five Things Bacon Can Teach Us About Content Marketing

By: Guest | August 27, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 722Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better. For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. Necessary? No. Useful and entertaining? Absolutely. This cultural phenomenon didn’t take shape [&hellip... Read More
Gini Dietrich

Five Tips for Taking an Unplugged Vacation

By: Gini Dietrich | August 27, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 187Last weekend, a very close friend got married. At a summer camp in the middle of Maine. Seriously. It was summer camp as you experienced as a kid, but with adult beverages. And, just like you experienced as a kid, there were no phone calls or emails home. There was no service except in one spot in the middle [&hellip... Read More
Gini Dietrich

Gin and Topics: Dog Shaming and Sexy Guy on Rollerblades

By: Gini Dietrich | August 24, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 76Well, kids are mostly back at school (though there are some lucky ones who don’t go back until after Labor Day), vacations have been had, and the entire country is beginning to cool down. I guess that means football season, tall boots and sweaters, autumn leaves, and fire pits are upon us. It also means my outdoor cycling days [&hellip... Read More

Online Reputation Management: A How-to Guide

By: Guest | August 23, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 293Today’s guest post is written by Sean McGinnis. Online reputation management (ORM) is most usually brought front and center when an executive, professional, or brand notices an unflattering item on the first page of a search result. In reality, it should be carefully managed before you get to that point, but it’s fairly typical people don’t pay attention to [&hellip... Read More
Gini Dietrich

Marketing is Dead?

By: Gini Dietrich | August 23, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 238We live in really interesting times. Technology is coming at us more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app downloads hit one billion in [&hellip... Read More