Gini Dietrich

Gin and Topics: Gangs, Tanks, and Naughty Dogs

By: Gini Dietrich | August 5, 2011 | 
68
Is it a holiday in the U.S. and someone forgot to tell me? There was NO traffic this morning. What is going on? Anyone? Bueller? No? Maybe they’re all staying home so they can finish The Hunger Games series. Not that, uh, I want to do that. I can’t help it! They are sooooo good! If you haven’t read them, get on it. Stat! And continue [&hellip... Read More
Guest

Five Ways to Humanize Your Brand In Social Media

By: Guest | August 4, 2011 | 
85
Today’s guest post is written by Tammy Kahn Fennell. If you haven’t already, it’s time to get real. In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. This is not easy for everyone, and many brands still don’t get it. Customers are savvy about your “realness” and they know when [&hellip... Read More
Gini Dietrich

Using Guest Bloggers

By: Gini Dietrich | August 4, 2011 | 
166
It’s Facebook question of the week time (clap, clap, clap!). Hey Danny Brown and Nancy Davis? You’re no longer banned. But watch your Ps and Qs. I can easily reinstate it. So this week’s question comes from Erin Feldman. She’s the founder and CEO of Factotum, where she writes content for websites, blogs, and social networks. She’s fairly new to the social/blogosphere scene, in terms of [&hellip... Read More
Arment Dietrich

Defining Your Keywords

By: Arment Dietrich | August 3, 2011 | 
37
Today’s guest post is written by Molli Megasko. For those of you who write content for Yahoo! you’ve probably received the new “Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.” If you don’t, then this is a great beginners’ guide for writing online (blogs, websites, enewsletters, keywords, SEO, etc.). The book covers writing for an online audience, user-interface, [&hellip... Read More
Gini Dietrich

Four Content Ideas for Driving Inbound Leads

By: Gini Dietrich | August 3, 2011 | 
164
As some of you know, Marcus Sheridan, of The Sales Lion, did a fantastic job of giving an overview of inbound marketing and how to create content that drives leads. I’ll be honest. Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. It’s not the speakers; it’s me. I put up [&hellip... Read More
Guest

Seven Ways to Change the Perception of PR

By: Guest | August 2, 2011 | 
114
Today’s guest post is written by Glenn Ferrell. Last year, after a run-in with a spammer, Michael Arrington, the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence. …some PR firms will lie, cheat, manipulate and then just smear your reputation to get what they want…the [&hellip... Read More
Gini Dietrich

Create Your Own Media Relations Program

By: Gini Dietrich | August 2, 2011 | 
135
This first ran on Inkling Media, my friend Ken Mueller’s blog. If you read it there, hop to the comments, which are likely way more entertaining than this entire blog post. I’ve spent my entire career in communication. Very early on in my career, I honed the media relations skill. I spent a good three years building relationships with reporters who I called, even 10 years [&hellip... Read More
Guest

Three Tips to Becoming an Early Adopter

By: Guest | August 1, 2011 | 
55
Today’s guest post is written by Joe Hackman. The fast-paced evolution of technology creates opportunities for any “average Joe” with some forethought and courage. It levels the playing field, and allows those who take advantage of it, to see accelerated success for their brand or cause. Allow me to back this up with a few examples that I hope will encourage you to take your own leadership [&hellip... Read More
Gini Dietrich

Six Tips for Using Google+ Now

By: Gini Dietrich | August 1, 2011 | 
191
Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. This is so disappointing to me. Clearly they haven’t read that the new tool is in a sophomore slump and that it’s not yet available for businesses. But it’s not stopping my own industry from trying to make money teaching people how to get in there, create a personal account, and begin using [&hellip... Read More