Kelly Gregorio

Five Ways to Make Your Content Credible

By: Kelly Gregorio | January 9, 2014 | 
For your content to be effective, it needs to be credible in the eyes of readers and search engines. If you're creating content for yourself or clients, read these five tips for establishing credibility.
... Read More
Gini Dietrich

Brand Journalism: Embrace the Trend for Your Organization

By: Gini Dietrich | January 9, 2014 | 
The birth of brand journalism was a few years ago, but it's just now beginning to take hold. Sites such as Grantland and Alabama Gulf Seafood understand the trend and provide great examples for you to monitor
... Read More
Jesse Aaron

The Fathead PR Crisis Transformed by Reddit

By: Jesse Aaron | January 8, 2014 | 
Reddit intimidates and frightens some PR professionals, but savvy submissions can capture the attention of the communities. Read how Fathead's PR crisis was completely transformed through a mix of humor and good timing
... Read More
Arment Dietrich

Content Marketing: Too Much of a Good Thing?

By: Arment Dietrich | January 8, 2014 | 
With the volume of content published daily and readers faced with multiple options, the maxim "create good content" can no longer stand on its one.
... Read More
Alicia Lawrence

How to Increase Your Response Rate in Outreach

By: Alicia Lawrence | January 7, 2014 | 
Want to increase the effectiveness of your blogger and media outreach programs? Pitch smarter, use the social networks to build relationships, and practice good follow up, says Alicia Lawrence in this post.
... Read More
Gini Dietrich

Traditional PR, Alone, Cannot Create Conversions

By: Gini Dietrich | January 7, 2014 | 
It's fairly rampant in the startup tech world: Write a bunch of news releases and we'll gain fame and fortune. Unfortunately, traditional PR, alone, cannot create conversions. Here are three things to consider the next time your client or boss wants a news release
... Read More
Brianne Walter

Three Gamification Tactics for Content Publishers

By: Brianne Walter | January 6, 2014 | 
Adding a game layer to your content can increase engagement and encourage web visitors to do more with every visit. Learn how competition and rewards can drive conversions, build community, and activate purchasing behavior.
... Read More
Gini Dietrich

2014 Business and Personal Goals

By: Gini Dietrich | January 6, 2014 | 
It's officially the new year and, while we're going to work on writing 2014 goals, we also took a look at how we did against our goals in 2013. Then we set some new ones and put them in writing for accountability.
... Read More
Lindsay Bell

The Three Things, Edition 62

By: Lindsay Bell | January 5, 2014 | 
Welcome to the 62nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (, and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip
... Read More