Guest

Is It Time To Stop Listening to Social Media?

By: Guest | May 3, 2012 | 
56
Today’s guest post is written by Elissa Freeman.  Shhhh. Can you hear it? It’s the sound of yet another corporate giant falling to its knees after a tidal wave of social media criticism. Corporate capitulation is happening with frightening regularity these days. We no longer look at the Fortune 500 as impenetrable monoliths; instead, they now appear as dominoes ready to topple at the first flick [&hellip... Read More
Gini Dietrich

Facebook Creates Organ Donor Update

By: Gini Dietrich | May 3, 2012 | 
73
I have to admit, Facebook is doing something I can really get behind. They want to lower the number of people who die each year waiting for an organ donation. What? Facebook, the social network? Yes, indeedy. More than 114,000 people in the United States, and millions more around the globe, are waiting for a donated organ that will save their lives. Many of those people – [&hellip... Read More
Guest

Mad Men, Pancake Syrup, and Analytics

By: Guest | May 2, 2012 | 
11
Today’s guest post is written by Justin Graves.  Yes, they have something in common! As anyone who watches any television at all has surely noticed, the new “Mad Men” season has finally started. It’s easy to understand the show’s appeal: It gives the viewer what appears to be an inside look at the creative muscle and oversized egos that launched advertising into the business it is [&hellip... Read More
Gini Dietrich

Seek or Shout: A Review

By: Gini Dietrich | May 2, 2012 | 
64
I don’t know why the new service from Cision makes me want to play hide and seek. Perhaps because it’s named Seek or Shout? It makes me all juvenile. But the service itself is not juvenile (apparently that’s just me). For those of you who have been in the PR industry a long time, you likely know HARO, or Help a Reporter Out, created by Peter Shankman and then [&hellip... Read More
Guest

Join Razoo on June 14 for Twive and Receive

By: Guest | May 1, 2012 | 
21
Today’s guest post is written by Geoff Livingston. Local and mobile are two really hot topics in marketing. They embody the spirit of the current customer media experience and where they are in any given moment. Increasingly, companies are turning to cause marketing to show their cultural values and enhance their brands. Consider that 83 percent of Americans want their favorite brands to invest in causes. [&hellip... Read More
Gini Dietrich

The Web Is Dead! Long Live Smartphones!

By: Gini Dietrich | May 1, 2012 | 
111
The sky is falling! The sky is falling! The web is dead! I guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. I really hate being wrong. It rarely happens. Yet here we are. What are we going to do? I discovered this disturbing news as I’ve been reading about the Facebook purchase of Instagram. You [&hellip... Read More
Guest

LinkedIn: Don’t Overlook The Social Media Underdog

By: Guest | April 30, 2012 | 
44
Today’s guest post is written by Neal Schaffer. Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics show us Linkedin only has 150 million registered users, way below the nearly one billion [&hellip... Read More
Gini Dietrich

Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player

By: Gini Dietrich | April 27, 2012 | 
13
It’s the end of April. How did this happen? I feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. By the time you read this, I will have already kicked the day off with the very first keynote [&hellip... Read More