Today’s guest post is written by Molli Megasko.  I live in New York City and finding a spot for dinner can be a daunting task.  With about 25,000 restaurants an easy cab ride away, Google just doesn’t cut it. If my husband and I feel like eating out (which is most of the time), we have a process.  We choose a culture, pick a neighborhood, find Zagat-rated places, [&hellip... Read More

I’m a big believer in integration. Not integration from the perspective that you’re saying the same thing through every communication channel, but from a “breaking down the silos” point-of-view. You see, marketing, public relations, advertising, HR, IT, customer service, and all of the other disciplines are supposed to work in tandem with sales. Not in silos, but together. But it rarely happens that way, which is [&hellip... Read More

Today’s guest post is written by Anne Weiskopf. Apologizing is hard to do. As Elton John so memorably summed up; “Sorry seems to be the hardest word.” But sorry can be the smartest word for your brand if it’s sincere, delivered in a timely fashion, and if concrete steps are outlined to right the wrong. What makes one apology more successful than another is the subject [&hellip... Read More

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Today’s guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the entire profession. And marketing practitioners (again, the good ones) avoid it [&hellip... Read More

I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making money. But it’s an effect that comes [&hellip... Read More

While I was in Florida this week, winter arrived in Chicago. In October. Global warming, my butt. It gets earlier and earlier every year…and stays later and later. It’s all good, though. I love the colder temperatures. It means hats, scarves, sweaters, and boots. It also means riding my bike on the trainer so if anyone has any good tips for keeping me from getting bored [&hellip... Read More

  Today’s guest post is written by Marc Girolimetti. I’ve been blessed by living among entrepreneurs my entire life. I’ve learned a lot from them and they inspired me to drop the dreams of being the next Jacques Cousteau and head straight to Babson College, which has been named the #1 undergraduate program for entrepreneurship for 15 consecutive years. As a result of choosing a life of [&hellip... Read More

It’s Facebook question of the week time (clap, clap, clap!). Christina Huerta works for Keymark Enterprises, a company that creates 3D modeling software for engineers. I have a friend who is the CFO for an aeronautics company and they use 3D modeling software to show clients and prospects what something will look like once it’s been produced. It’s. So. Freaking. Cool. Neither here nor there, but [&hellip... Read More