Gini Dietrich

Seven Tips for Dealing with Online Trolls

By: Gini Dietrich | May 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 342Yesterday afternoon, I took a break and went out for a bike ride. It went from winter to summer in Chicago and it’s supposed to go back to winter tomorrow so it’s important I take advantage of the warm weather when I can! As I turned onto our tree-lined street that has four-way stops at every other block, an SUV [&hellip... Read More
Adam Toporek

When Great Customer Service to One is Bad to Many

By: Adam Toporek | April 30, 2013 | 
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Tweet Share Share +1 Pin EmailShares 162A few months ago, Gini Dietrich told the story of Dan, the Starbucks barista who engaged in a long-distance conversation with her through coffee cups. Gini’s husband picked up the coffee, and one day he ordered her a larger size than usual. Dan the Barista noticed, and wrote a short note on Gini’s coffee cup. So began a many month [&hellip... Read More
Gini Dietrich

Ten Steps for Managing an Online Crisis

By: Gini Dietrich | April 30, 2013 | 
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Tweet Share Share +1 Pin EmailShares 382In 2006, Wal-Mart was caught redhanded cheating its way through the Internet to receive attention. Their PR firm hired actors to pretend they were traveling the country in an RV, visiting Wal-Mart locations as they drove, and blogging about their experience. This was before anyone really realized how the social web works and many organizations were taking some risk to [&hellip... Read More
Mike Mullet

Speaking Well: Five Tips on Public Speaking

By: Mike Mullet | April 29, 2013 | 
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Tweet Share Share +1 Pin EmailShares 247Winston Churchill once observed that of all the talents bestowed upon men, none is so precious as the gift of oratory. The ability to speak well, he opined, is a power “more durable than that of a great king.” Certainly, the prestige we might assign to oratory prowess has changed considerably since Churchill’s day. While we are able to recognize [&hellip... Read More
Gini Dietrich

Three Ways a PR Firm Can Help You

By: Gini Dietrich | April 29, 2013 | 
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Tweet Share Share +1 Pin EmailShares 230Just a little more than a year ago, the Public Relations Society of America set out to redefine public relations. You see, it’d been 30 years since the last definition and, with all the turmoil the industry has seen since 2008, the organization thought it was time. The definition they settled on is, “Public relations is a strategic communication process that [&hellip... Read More
Gini Dietrich

The Three Things, Edition 30

By: Gini Dietrich | April 28, 2013 | 
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Tweet Share Share +1 Pin EmailShares 87Welcome to 30th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if [&hellip... Read More
Gini Dietrich

Gin and Topics: Ryan Lochte is So Cute and Ellen has Competition

By: Gini Dietrich | April 26, 2013 | 
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Tweet Share Share +1 Pin EmailShares 115First things first, a huge thank you to Rebecca Todd for filling in for me while I was on vacation! You’re all kinds of awesome, Beck, and I can’t wait to see you in a couple of weeks! Secondly, everyone wish Mr. D a happy birthday! It’s tomorrow and we have a weekend of fun planned. Book of Mormon tickets, dinner [&hellip... Read More
Tara Geissinger

New SEO Rules: How to Keep Google Happy

By: Tara Geissinger | April 25, 2013 | 
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Tweet Share Share +1 Pin EmailShares 333It’s not breaking news Google has been changing things lately. A lot. About once a month, in fact. The old ways of optimizing websites and content for search engine optimization are no longer as effective. Google has changed it up, and today there are new rules we all should follow. Personally? I think it’s for the better! Tweet Share Share +1 [&hellip... Read More
Gini Dietrich

Eight Steps to Clean-Up Your Online Reputation

By: Gini Dietrich | April 25, 2013 | 
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Tweet Share Share +1 Pin EmailShares 359Do you remember the story of Florida pizza shop owner, Scott Van Duzer, who hugged President Obama during a campaign stop in 2012? The President stopped by Van Duzer’s restaurant to recognize him for his efforts in helping provide blood to patients in his county. What Van Duzer didn’t expect was the big bear hug he gave the President to [&hellip... Read More
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