Social media has given PR pros open access to media and journalists, but have we forgotten about the fundamentals of etiquette and good manners in our pitching tactics? Sue Duris explains. ... Read More

There are six things to consider when creating long-form content...and several ways for you to do so without having to spend all of your time writing. We take a look at some examples to make it more manageable for you... Read More

The worlds of the agency and in-house marketing are very different, but living in both worlds makes more well-rounded communications and PR professionals. ... Read More

It's a special edition of Gin and Topics! We look at our favorite Super Bowl commercials from the big game on Sunday night. We have Ellen, Doritos, VW, Goldie Blox, and McDonald's... Read More

This week's Gin and Topics is very powerful with two videos that will make you cry, one that will make you cry from laughing, and two that are just fun... Read More

Successful digital marketing isn't reserved for the coolest, hippest brands. Learn how some traditionally boring industries used well-timed content and the social networks to have their day in the spotlight. ... Read More

It is completely counterproductive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit... Read More

A memorable customer service experience starts with internal communications practice and company culture. Learn how Publix left a positive impression on Laura Petrolino. ... Read More