Gini Dietrich

Live HAPPO Event On Feb. 24

By: Gini Dietrich | February 15, 2011 | 
98
If you’re new to Spin Sucks, you may not know about HAPPO – Help a PR Pro Out, which was “invented” last year by Arik Hanson and Valerie Simon in order to help those looking for a job to network and broaden their reach. The duo asked their friends across the country to champion their efforts in each city and to use social media to leverage [&hellip... Read More
Guest

Why We Say No

By: Guest | February 14, 2011 | 
39
Lisa D. Jenkins is an erratic blogger growing into her Big-Girl Business Panties one terrifying decision at a time. One of the hardest things we do is to make the choice not to work with everyone who wants to hire us. That’s easier read than done. In some cases, we say no to protect ourselves. Those of us building our young reputations and growing new client [&hellip... Read More
Gini Dietrich

The Now Revolution: Want a Free Copy?

By: Gini Dietrich | February 14, 2011 | 
33
I received my copies of “The Now Revolution” last Thursday. While I’ve had a few days to dig into it, I’m not quite finished reading it so am not ready to give you a review. What I will tell you, though, is I have lots of pages dog eared and lots of notes in the margins. So you’re going to get a full-on review when I [&hellip... Read More
Gini Dietrich

The Top Five Stories and a Contest Winner

By: Gini Dietrich | February 11, 2011 | 
14
Dang. It’s time to chose a Top Five contest winner. And I don’t know what to do. There are SO MANY great ideas…and some that won’t work, but really made me laugh. In retrospect, we should have narrowed it down and let you guys choose your favorite. But we promised to choose, and announce, today so that ship has sailed. We really love Gin and Topics from [&hellip... Read More
Guest

A Message from Gini Dietrich’s Mom

By: Guest | February 10, 2011 | 
84
My momma, Christy Norton, is today’s guest blogger. This is not the first time she’s been on Spin Sucks. Last summer she made her debut in our weekly video blog. In honor of my birthday she writes about grounding me for my entire life and other fun stuff. Here she is…Skirsty, momma, mumsily, Mamma Mia…my mom. Happy Birthday Gini Gin!!!! I wish that we were together celebrating, [&hellip... Read More
Gini Dietrich

PR Conferences: Which Are the Best?

By: Gini Dietrich | February 10, 2011 | 
47
It’s video blog time! This week a real video instead of my Blair Witch Project-esque video of the Great Chicago Blizzard. The Arment Dietrich Facebook question of the week comes from Erica Allison, founder of Allison Development Group. She asks, “OK, because it’s on my mind and I’m planning my educational opps for the year, which two conferences are a MUST ATTEND for a PR pro [&hellip... Read More
Arment Dietrich

Social Media is No Longer Super Neat-o

By: Arment Dietrich | February 9, 2011 | 
31
This post was already cooking in my brain last week and then Gini Dietrich wrote about  social media in Egypt. She got in my head a little bit but I have more to say, so pardon some of the redundancy (we could all use a little repetition, couldn’t we?). I had a real estate developer client many years ago. They were very proud of the fact [&hellip... Read More
Gini Dietrich

The Groupon Bubble Is About to Burst

By: Gini Dietrich | February 9, 2011 | 
151
Alright. I give! I wasn’t going to blog about the Groupon Super Bowl ad, but here I am. If you haven’t seen it yet, here it is. Watch it quickly for me. Go on. It’s only 30 seconds. Honestly? It didn’t bother me as much as it seems to have bothered CNN, the Chicago Tribune, the Wall Street Journal, and more. Then again, I’m not a [&hellip... Read More
Guest

Business Development In the Post-Recession Market

By: Guest | February 8, 2011 | 
17
Barbara Weaver Smith is founder and president of The Whale Hunters, a strategic sales coaching company that helps small businesses grow fast by selling bigger deals to bigger customers. What are you doing to be a post-recession winner? Historically, we know that recessions spur innovation, big ideas, new products, and new services that propel small companies to greatness.  Small companies benefit more than larger companies, simply [&hellip... Read More