When I speak, my audiences are typically white men over the age of 50 and the vast majority of them don’t believe (or don’t want to believe) the web is changing not only the way we do business, but the way we communicate with one another. I always hear, “Oh my kids shop online” or “My younger employees use Facebook” but they believe the use of [&hellip... Read More

Guest post by Jocelyn Rimbey, digital marketing manager at The Cyphers Agency. Anyone who is anyone in the social media world watched Mark Zuckerberg’s “60 Minutes” interview with Lesley Stahl. We tuned in, DVR’d, or watched online, because, after all, we are all weirdly obsessed with this thing called Facebook. And while the interview proved insightful and interesting, it lingered in our minds. The meeting was, [&hellip... Read More

If you shop like Martin Waxman, you have four (and a half) more shopping days. And Amazon is offering shipping that will get you your gifts on time if you order by Wednesday. So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. It will save you time and a trip to the [&hellip... Read More

Does it feel like an off week to you? I fully realize NO ONE will be working next week, but I didn’t expect it this week. Between final interviews for our chief content officer position (BTW, we are now on the hunt for a chief marketing officer), our social media trends webinar, meetings with potential investors, and a big deadline for Project Jack Bauer today, I [&hellip... Read More

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The Arment Dietrich Facebook question of the week comes from Joe Hackman who asks, “How valuable and effective are product give-aways to generate interest in a brand/product? Also what potential pitfalls do you see with this type of promotion?” If you’re receiving this in your Reader, click here and the video will magically appear! If you’re not a video watcher or don’t care about the answer, [&hellip... Read More

As the year winds down we’ve been reflecting on how successful Spin Sucks has been and how excited we are for Project Jack Bauer. It’s because of you…the community here… that this blog is at a level we never imagined. Because of that, we took a look at your favorite blog posts. So today I present the top 10 Spin Sucks blog posts of 2010!... Read More

Paul Sutton is a PR “bloke” in the U.K. I’m a communication pro in the U.S. We never would have met if not for social media. So when he asked me, “Why social media?”, I wanted to say, duh! We wouldn’t have met without it! This blog post first appeared on his site – The Social Web – so if you read it there a couple [&hellip... Read More

Guest post by Robert Herzog, chief financial officer at Harrison College. Chaos. You’ve been there. How did you handle it as a leader? A recent Twitter conversation between Gini Dietrich and me around the “Jay vs. Conan” debate helped illuminate a few points for me on how to lead – and not lead – in times of chaos. As Conan started his new show on TBS [&hellip... Read More