Alicia Lawrence

Focus Group: Five Tips to Help Marketers

By: Alicia Lawrence | October 3, 2013 | 
19
By Alicia Lawrence Upon entering the communications field I found it shockingly disappointing to find many agencies didn’t hold focus groups to back up their campaigns. Or, if they did hold focus groups, they weren’t doing them justice. Focus groups are a critical part of a campaign’s success. Below are five ways to get the most out of your focus groups. Focus Group Feedback Based on [&hellip
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Gini Dietrich

Hummingbird Update: What it Means for PR Pros

By: Gini Dietrich | October 3, 2013 | 
107
By Gini Dietrich I feel like the sky is falling with all of the changes at Google in the past two months. They are no longer providing the keywords people use to find your site and the Hummingbird update means marketers have to be even smarter about the content we’re creating so we’re found in search results. Add that to the in-depth articles you should already be [&hellip
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Calvin Sellers

How Office Culture Has Changed in the Last Decade

By: Calvin Sellers | October 2, 2013 | 
17
By Calvin Sellers As technology has progressed, both office culture and communication has changed dramatically. With the constant ability to in touch with coworkers, it becomes more difficult to unplug and return to daily life. As employees of all different ages and from all different backgrounds come together within an office setting, there are unique challenges that must be addressed in order to successfully maintain a [&hellip
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Lindsay Bell

The Curse of Knowledge

By: Lindsay Bell | October 2, 2013 | 
88
By Lindsay Bell A few years back, I dropped “Made to Stick” onto my Kobo. I’ve read it, digitally dog-eared and highlighted pages of it, and definitely won’t delete it. In the book, authors (and brothers) Dan and Chip Heath talk about the Curse of Knowledge. The Curse of Knowledge is this: Once you’ve learned something, you can’t unlearn it. More importantly however, you automatically forget [&hellip
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Lee Polevoi

Who Are You? How to Craft a Killer About Us Page

By: Lee Polevoi | October 1, 2013 | 
22
By Lee Polevoi Depending on who you ask, the About Us page on a business website is the “second-most” visited page, “among the top three pages” visited – certainly “one of the most-visited” pages of any company website.” Get the point? Sadly, a lot of businesses don’t. They spend vast amounts of time, money, and resources elsewhere on the site and at the last minute slap on a [&hellip
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Gini Dietrich

Great Companies Have Great Stories to Tell

By: Gini Dietrich | October 1, 2013 | 
51
By Gini Dietrich Last year we worked with a company whose goal is to become one of the greatest companies of all time. When you think about those that already hold that title, who comes to mind? Apple? GE? Starbucks? Working with that client – which is a business-to-business organization so their vision becomes even more difficult – we looked at a lot of companies that [&hellip
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Martin Waxman

Publicity Confessions: Things I Learned from Trash TV

By: Martin Waxman | September 30, 2013 | 
24
By Martin Waxman I never watched much trash TV or tabloid talk shows. You know the ones, broadcast in the afternoons and hosted by the likes of Jerry Springer, Jenny Jones, or Montel Williams, with people who rant, yell, cuss, punch, and otherwise expose themselves (often literally). And that’s just the audience! But one time… Publicity Confessions I was doing entertainment publicity for Yuk Yuk’s, Canada’s premier [&hellip
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Gini Dietrich

Media Relations in the Digital Age

By: Gini Dietrich | September 30, 2013 | 
80
By Gini Dietrich I still look in the mirror and see my 27-year-old self. It certainly doesn’t feel like I’ve been practicing communications for more than 15 years. But when I think back to how things were done at the beginning of my career versus today, it’s easy to see how that many years have flown by. We used to write news releases, advertorials, feature stories, [&hellip
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Lindsay Bell

The Three Things, Edition 50

By: Lindsay Bell | September 29, 2013 | 
3
By Lindsay Bell-Wheeler Welcome to the 50th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if [&hellip
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