Recently, like most Americans I have been watching the flurry of media regarding the swine flu also known as the H1N1 virus and the reference to its being a pandemic.  Fox Business recently reported http://bit.ly/gRyfQ  that officials led by U.S. Agriculture Secretary Tom Vilsack are waging a battle against bad public relations targeting the pig. ... Read More

Nearly two years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (still is sometimes) because no one tells you how to do it. When I asked my peers, friends, and family what a CEO should be doing, no one could give me a straight answer. I read a ton of books.  I ... Read More

“FOR SALE! PR CAMPAIGNS! ONLY A PENNY PER IMPRESSION!” This is what Peter Kim wrote in his comment on our blog post about value-based fee structures. This is all fine and dandy if you’re a publicity firm, but the issue is that we don’t just do media relations. So how do you put a dollar amount on communication campaigns when media relations is only a small ... Read More

I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so some sort of tracking mechanism is a necessary evil. I’ve always been of the belief that you would ... Read More

They don’t stand a chance. There is no way they can beat the Celtics. Paul Pierce, Ray Allen, and Kevin Garnett, and who do the Bulls have? These are all jabs taken at the Bulls before the opening round series had begun. I admit, I was one of those haters... Read More

So one of my co-workers was just telling me about a woman who, in a most rebellious mood, elected to boycott internal e-mailing for 30 full days. After her personal campaign, she said “Our communications are better, projects are moving faster and my relationships with my direct reports have improved.”... Read More

I clearly created quite a firestorm earlier this week when I blogged that I don’t think people should be paid to tweet about a brand. While I think a good number of commenters agreed with me, I think what caused the true firestorm is that I used the recent Land Rover campaign as my example. After keeping an open mind and reading all of the comments ... Read More

With all of today’s news, it was hard to decide on just one topic for today… address the latest on how Domino’s reacted to those gross videos posted online? Overdone by now. Comment on Pizza Hut’s latest announcement looking for a summer intern to run their Twitter? Yawn. Ponder how Freddie Mac will react publicly to their CEO’s suicide?  Too distressing... Read More

My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it. Let me back up. The Ad Age article, “Land Rover Taps Twitter As Campaign Cornerstone” is a pretty interesting read. It talks about how they seeded hashtags ... Read More

I have seen many commercials over the years and never felt the urge to comment one way or the other on any of them until now. ... Read More