Gini Dietrich

Five Step Process for Using the Social Web

By: Gini Dietrich | May 24, 2012 | 
95
I had a different blog topic in mind today when I read Danny Brown’s, “Being Where YOU Need to Be, Not Where ‘They’ Say You Should.” He relates a story of a small business owner who went to a conference and the social media expert who spoke advised attendees use all of the social media networks because “you never know where your customer is going to [&hellip... Read More
Guest

Building Trust Behind a Company’s Social Media Account

By: Guest | May 23, 2012 | 
9
Today’s guest post is written by Mat Powers.  We never really think about who is behind the social media accounts of our favorite companies. It’s not as if the real Old Spice guy is sending out tweets… “Collegiate athletes do more than play basketball, they also learn math and kissing techniques that can’t be found in the private sector” “Can I promise that this new wallpaper [&hellip... Read More
Gini Dietrich

Social Media to Replace Traditional Media Says CEO Study

By: Gini Dietrich | May 23, 2012 | 
81
Four years ago, I was invited to do my very first webinar. It was for Vistage and it launched my speaking career. I’ll never forget the very first speaking engagement I did for them. It was in Washington, D.C. I was 30 minutes late to the meeting because I got lost and traffic was worse than I expected. Then, when I arrived, they didn’t have a [&hellip... Read More
Guest

Six Step Process to Clean Up a Company’s Online Presence

By: Guest | May 22, 2012 | 
31
Today’s guest post is written by Nikki Little.  Those of us ingrained in the social media world talk a lot about what you should and shouldn’t do in the space. That’s important knowledge to share, but what happens when someone else makes the mistakes and you’re charged with fixing them? If you haven’t encountered this already, I bet there will come a time when you have [&hellip... Read More
Gini Dietrich

Arment Dietrich Creates Partnership with Thornley Fallis

By: Gini Dietrich | May 22, 2012 | 
198
You know how you plan and plan and plan for something so things fall into place one big event at a time and then it never goes that way? Kind of like when you get married and suddenly you’re also moving to a new city, buying a new house, and starting a new job. Lots of changes at once that, if handled separately, aren’t so overwhelming. [&hellip... Read More
Guest

To Grow Your Audience, Become a DJ For Your Content

By: Guest | May 21, 2012 | 
16
Today’s guest post is written by Hilary Marsh.  For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. What content will you play for [&hellip... Read More
Gini Dietrich

Five Things Facebook Must Do Now that They’re Public

By: Gini Dietrich | May 21, 2012 | 
61
It’s been an interesting few days in the social media/tech world. Facebook went public, began trading at $42.05 (and then dropped to it’s original $38) per share, and it’s founder, Mark Zuckerberg got married in a surprise wedding that was supposed to be a celebration of his now wife’s graduation from medical school. Named the 29th richest man in America, Zuckerberg now shares that fortune with [&hellip... Read More
Gini Dietrich

Gin and Topics: Gov. Christie Channels Seinfeld and School is Out for Summer

By: Gini Dietrich | May 18, 2012 | 
15
It has been a crazy, but totally fun, week! Thank you to all of you who participated in the Marketing in the Round launch! Thanks to all of the photos everyone posted and the Facebook Timeline, Geoff Livingston and I have an incredible story we’ll be able to look back on for many years. I’ve had lots of people ask me how sales are doing. We [&hellip... Read More
Guest

Seven Ways to Present a 360 Degree View of Your Brand

By: Guest | May 17, 2012 | 
2
Today’s guest post is written by Heidi Cohen.  Today’s multi-platform, device-indifferent, connected world requires 360 degree branding. By increasing the value of the products, companies, and people they represent, brands are an essential element of PR. Whether you’re working with a B2B, B2C, non-profit, or are a solopreneur, the brand must be consistently represented online and off. Social media and content marketing offer a wide range [&hellip... Read More