Yvette Pistorio

Change Communication to Match Customers’ Behaviors

By: Yvette Pistorio | August 22, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 133Today’s guest post is written by Yvette Pistorio. I grew up in the ’80s and early ’90s and honestly, it was pretty awesome. Pluto was a planet and I wore about three pairs of socks scrunched over my tightly rolled, acid-washed Jordache jeans. Technology was a novelty – remember Oregon Trail? I just downloaded an app on my iPhone [&hellip... Read More
Gini Dietrich

Eight Digital Marketing Trends

By: Gini Dietrich | August 22, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 233One more day of vacation! I thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. Of particular interest is the second one, seeing as I [&hellip... Read More

Five Steps to Finding Your Best Kind of Marketing

By: Guest | August 21, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 161 Today’s guest post is written by Mana Ionescu. At a recent networking event, someone asked me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. “Best” assumes a comparison, and it’s never [&hellip... Read More
Gini Dietrich

Jeans Not Appropriate for Business Meetings

By: Gini Dietrich | August 21, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 172Don’t worry…I’m on vacation only one more day after today. I’ll be back on Thursday. In the meantime, check out this hugely controversial blog post from 2010. My stance still hasn’t changed (I will never wear jeans when I speak), though I’ve decided if your jeans are dark, fit well, and are accompanied with something suitable on top, it’s [&hellip... Read More

How to Select Keywords for Pay-Per-Click Campaigns

By: Guest | August 20, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 127Today’s guest post is written by Brent Carnduff. Search engine marketing (a.k.a. pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, [&hellip... Read More
Gini Dietrich

50 Tips to Make Your Company’s Blog Rock

By: Gini Dietrich | August 20, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 411I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy! It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. This blog post idea [&hellip... Read More
Gini Dietrich

Gin and Topics: The Chatroulette Version of Call Me, Maybe?

By: Gini Dietrich | August 17, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 77A long, long time ago, when I switched my Twitter handle from BearsFan07 to ginidietrich, I met a handful of people who’ve become in real life friends. One of those people is Justin Brackett. Justin celebrated a birthday yesterday so I thought to honor him I would show you what he did last week and posted to Facebook (which [&hellip... Read More

Ring! Your Best Web Marketing Tool is Calling

By: Guest | August 16, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 156Today’s guest post is written by Andy Crestodina. The best web marketing tool is sitting right in front of you. It’s on your desk. It’s in your pocket. It’s your phone. Great online networking seeks to build even stronger connections. But stay online and you’ll eventually reach the “post of diminishing returns.” Ask yourself: 1. How often do you [&hellip... Read More
Gini Dietrich

What Social TV Means for Marketers

By: Gini Dietrich | August 16, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 237 Last week, I was invited to speak on a panel at the Association for Education in Journalism and Mass Communicators conference. All in, there were about 1,000 journalism professors in Chicago for the annual conference, here to learn about new technologies, how business will affect their student’s future careers, and ethics in new media. There were five of [&hellip... Read More