Gini Dietrich

Gin and Topics: Mourning, Whining, and Rolling

By: Gini Dietrich | August 26, 2011 | 
70
What a crazy week! First there is an earthquake on the East Coast (I know it’s not a big deal to you West Coasters, but those buildings can’t withstand that kind of shaking). Then Steve Jobs resigned (which makes me really sad because I think we’ll soon hear of his death). What’s going to be the third big piece of news this week? I hope it’s [&hellip... Read More
Guest

Two Ways Charities Use Social Games Successfully

By: Guest | August 25, 2011 | 
11
Today’s guest post is written by Yasin Akgun. Traditional marketing methods of charities have, for a long time, been offline based activities. For instance, door to door sales, leafleting, street vendors, and tele-sales. Of course, we’ve all seen this changing as more and more charities turn to digital marketing strategies to raise awareness and increase profitability. In the U.K., the BBC published a report showing that millions of [&hellip... Read More
Gini Dietrich

The Key to Starting a Blogger Outreach Program

By: Gini Dietrich | August 25, 2011 | 
149
I’m going to be frank. Between two speaking engagements, an earthquake, an airport evacuation, sitting on the tarmac for three hours, and missing my bike ride two days in a row, I’m grouchy, tired, and I look like poop. So instead of Facebook question of the week (clap, clap, clap or long whistle as John Trader does), I’m going to post the video I did with [&hellip... Read More
Arment Dietrich

How to Create an Editorial Calendar

By: Arment Dietrich | August 24, 2011 | 
54
Today’s post is written by Lisa Gerber. Last week Marijean Jaggers invited me to guest blog about A Day in the Life of a Chief Content Officer. I mentioned our editorial calendar spreadsheet which is pivotal to any content marketing strategy, and thus, my job. It drew a lot of questions, the most popular being, “Can I see your spreadsheet?” Well, every situation is different, so [&hellip... Read More
Gini Dietrich

The Secret Sauce of Online Community Building

By: Gini Dietrich | August 24, 2011 | 
272
Everyone always wants to know what is the secret sauce to building a community. Well, I’ll tell you. It’s simple, really. Stroke people’s egos. Seriously. That’s it. You’ve heard this from me before; it’s not a new concept. But it truly is the secret sauce... Read More
Guest

Five Ways to Self-Promote

By: Guest | August 23, 2011 | 
38
We’ve received a variety of reactions to Gini Dietrich‘s post on self-promotion.  Here is another perspective from guest blogger Kareem Ahmed. Something odd is happening in the land of the web these days; we’re becoming weary of self-promotion. (Some) Business people are afraid to “toot their own horns” because on the Internet, it’s so easy to sound like a braggadocio (and even if you don’t sound like one, [&hellip... Read More
Gini Dietrich

A New and Prosperous Economy

By: Gini Dietrich | August 23, 2011 | 
139
“We’re not going to have a jobless recovery. We’re going to have a jobless future.” – Jeff Jarvis, author of “What Would Google Do?” It’s been said the Industrial Revolution is now complete as technology begins to replace the jobs that were created for people to run the machines. Some have said we’re entering an intellectual property revolution, which makes sense with the Google purchase of [&hellip... Read More
Guest

What Microsoft Taught Me About Self Promotion

By: Guest | August 22, 2011 | 
30
Today’s guest post is written by Neicole Crepeau. Recently, Gini Dietrich wrote about Achieving Workplace Equality that referenced an article  “A Rant About Women” in which the author said that women would go further if they were more self-promotional. Gini isn’t so sure we women need to be self-promotional, but I’ve found that tooting my own horn is an important and necessary part of doing business. I learned [&hellip... Read More
Gini Dietrich

Public Relations for Sharks

By: Gini Dietrich | August 22, 2011 | 
174
A couple of weeks ago, I was driving to work and I heard an ad on the radio that the day marked the beginning of Shark Week. Actually, I didn’t really pay attention to the ad; I’m sure I was flipping stations. But a few minutes later I heard THE BEST Shark Week PR. I have no idea if Discovery Channel actually sent this to the [&hellip... Read More