Gini Dietrich

Become a Spin Sucks Brand Ambassador

By: Gini Dietrich | February 18, 2014 | 
The launch of Spin Sucks is coming up. We need your help to become a bestseller! We detail here what it takes to be a brand ambassador, and what you get in return.
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Lindsay Bell

The Three Things, Edition 68

By: Lindsay Bell | February 16, 2014 | 
Ever encountered a sadistic machiavellian in the online space? We look at trolls, plus purpose driven design, and the rise and fall of Flappy Birds, in this week's The Three Things
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Gini Dietrich

Gin and Topics: 100-Year-Old BFFs Answer Pop Culture Questions

By: Gini Dietrich | February 14, 2014 | 
In this week's Gin and Topics we have a crying kid, a giant panda enjoying the snow, cats acting out Frozen, the Michael Sam defense, and 100 year old BFFs
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Arment Dietrich

Marketing’s Media Prejudice Problem

By: Arment Dietrich | February 13, 2014 | 
What are the right marketing tools? The ones that get the job for you and your business, says Clay Morgan. Don't let your media prejudice for certain marketing channels stall your efforts.
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Gini Dietrich

Quora in Your Earned Media Efforts

By: Gini Dietrich | February 13, 2014 | 
As social media continues to evolve, there are new and interesting ways to integrate specific tools into your earned media efforts. Today we look at Quora
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John Siebert

Digital Marketing: Five Costly Mistakes

By: John Siebert | February 12, 2014 | 
There are five mistakes that every marketer should avoid to make their digital marketing campaigns as successful as possible, as John Siebert explains.
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Laura Petrolino

Vision, Goals, and Gold Medals

By: Laura Petrolino | February 12, 2014 | 
Committing to a vision are important parts of business and personal growth, but, as Laura Petrolino points out, knowing your blind spots is equally important.
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Michael Gerard

Content Marketing: New Trends to Watch

By: Michael Gerard | February 11, 2014 | 
As more organizations embrace content marketing as a viable customer-conversion and brand awareness tactic, new trends show the importance of technology and internal teams to make it all happen.
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Gini Dietrich

The ROI of Brand Journalism

By: Gini Dietrich | February 11, 2014 | 
The ROI of brand journalism comes down to two things: Increased pageviews and increased time spent on your site. Do that and you'll make money
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