Mana Ionescu

Is Marketing Automation Cheating or Just Slightly Creepy?

By: Mana Ionescu | June 13, 2013 | 
Tweet115 Buffer Share18 Share31 +14 Pin2Shares 170When I asked my brainiacs’ circle if marketing automation was cheating, their responses ranged from: “Why would it be?” “It’s a non-issue.” “It’s smart marketing.” “Maybe it’s slightly creepy.” At the same time, the question does come up. A lot. So let’s see, when is marketing automation smart, and when do we run the risk of going too far? Tweet115 [&hellip... Read More
Gini Dietrich

Vote for the Spin Sucks Subtitle

By: Gini Dietrich | June 13, 2013 | 
Tweet62 Buffer Share26 Share26 +19 Pin1Shares 124As many of you know, I am in the middle of writing Spin Sucks, the book. It’s a little more than half-finished (yay!) and it’s getting down to crunch time. Not only do I have to finish the book by August 1, now is the time the edits begin and we have to choose a subtitle. You’d think the subtitle [&hellip... Read More
Yvette Pistorio

Nine Reasons Fans Don’t “Like” Your Status Updates

By: Yvette Pistorio | June 12, 2013 | 
Tweet192 Buffer Share37 Share48 +19 Pin2Shares 288You know those times when you find a great meme/image/anecdote, and you share it on your Facebook page…only to see…nothing? Crickets. Yeah, I hate when that happens too. There’s nothing worse then thinking, “Oh this is going to be great” and then it falls flat. Why do I care so much? Because I care about our community and I want [&hellip... Read More
Adam Smith

Online Marketing Strategy: The Early Bird Catches the Worm

By: Adam Smith | June 11, 2013 | 
Tweet76 Buffer Share9 Share22 +12 Pin2Shares 111By far, the best online marketing strategy is being able to seize a new opportunity before any of your competitors have a clue what’s going on. But it’s not just about setting yourself up to be the early bird. You have to be ready to catch the worm and ride the wave of popularity at its peak. This will enable your [&hellip... Read More
Gini Dietrich

Four Tips to Take Photos for Your Content

By: Gini Dietrich | June 11, 2013 | 
Tweet229 Buffer Share101 Share57 +133 Pin11Shares 431On Sunday afternoon, I participated in the Counselors Academy pre-conference session on how to take photos for your content, rather than relying on the work of someone else. Armed with just the cameras on our phones, Paul M. Bowers, sent us outside four times during the three-hour workshop to take photos. We had 10 minutes to take 10 photos each [&hellip... Read More
Unmana Datta

Introverts: How to Sell Without Selling

By: Unmana Datta | June 10, 2013 | 
Tweet154 Buffer Share29 Share76 +113 Pin4Shares 276If you are a business owner, selling is an essential part of your job. But if you’re like me, a shy introvert, you find it uncomfortable to tout your virtues or to ask others to buy from you. As a somewhat shy, self-conscious introvert, here are five things I do to get the sale…without actually selling. Tweet154 Buffer Share29 Share76 [&hellip... Read More
Gini Dietrich

What PR Firms are Missing: Ideas

By: Gini Dietrich | June 10, 2013 | 
Tweet121 Buffer Share21 Share52 +116 Pin5Shares 215Yesterday I had the distinct pleasure of (finally) meeting Scott Baradell (and his gorgeous wife) in person. Scott is the founder of Idea Grove, an inbound, marketing, and PR firm based in Dallas. As entrepreneurs do, particularly when they are in similar businesses, we spent a couple of hours sharing our challenges and issues and discussing best practices. We started [&hellip... Read More
Gini Dietrich

The Three Things, Edition 35

By: Gini Dietrich | June 9, 2013 | 
Tweet30 Buffer Share4 Share16 +1 Pin1Shares 51Oops! This should be the 36th edition, but I screwed up last week. With a flight delayed six hours and no WiFi in the airport (it was not fun) last Saturday, I got home and went straight to bed…and forgot all about you! So this is the 35th edition of The Three Things, the weekly update of three links, podcasts, [&hellip... Read More
Gini Dietrich

Gin and Topics: We Love Animals and Singing Toddlers

By: Gini Dietrich | June 7, 2013 | 
Tweet49 Buffer Share9 Share12 +1 Pin2Shares 72Today is a very exciting day for the teams of Arment Dietrich and Spin Sucks. Summer hours begins! I love summer hours. I’m not sure why because we all race to get all our work finished by 1:00 and it rarely happens, but the idea that we can shut down early on Fridays for 13 weeks is so much fun! [&hellip... Read More