Arment Dietrich

Where Big Ideas Come From

By: Arment Dietrich | May 16, 2012 | 
45
Today’s guest post is written by Lisa Gerber. I wrote the first draft of this post by hand. I’m trying something new: I’m going to occasionally step away from the devices, limit distractions, and reflect. This is much easier said than done and I”ll explain why in a minute. But first, the reason for this little epiphany: Candy Chang spoke last week at Counselors Academy in [&hellip... Read More
Gini Dietrich

The Case for Integrating Social into a Larger Marketing Mix

By: Gini Dietrich | May 16, 2012 | 
37
I’m going to do something here I’ve never done before. I’m going to share an infographic! Jon Aston will be so proud. He’ll tell all of his friends and then we’ll be a big hit (not really; he hates infographics). And, truth be told, I’m not a fan of them, either. Particularly on Pinterest because they take up too much room and that irritates me when [&hellip... Read More
Guest

How Content Creators Can Think Like Fiction Writers

By: Guest | May 15, 2012 | 
6
Today’s guest post is written by Jill Pollack.  Reality TV is Giving Us Mental Whiplash I caught my college professor friend Susan watching one of “The Real Housewives” shows. I wanted to call her on it but before I knew it, I was sucked in, my head aching from the quick cut editing and crazy camera movements. Ah, the guilty pleasure of reality television shows… they [&hellip... Read More
Gini Dietrich

Writing for You…Or the People?

By: Gini Dietrich | May 15, 2012 | 
114
A few weeks ago, I came across an OpEd by Ann Patchett. It was in the New York Times and she was lamenting the fact there was no Pulitzer Prize winner in fiction this year. Before I go on, let me be clear I also think it’s a shame there were three finalists, but no Pulitzer Prize winner, too. But the OpEd read like sour grapes to [&hellip... Read More
Guest

Your Business Logo: Does it Really Matter?

By: Guest | May 14, 2012 | 
17
Today’s guest post is written by Amina AlTai. When businesses, new or old, take it upon themselves to hone their identity and tell the story of their brand through their logo, they are embarking on a huge endeavor; one that is rarely given enough consideration. A brand logo is an opportunity to speak to consumers’ subconscious and make an emotional appeal about the values of the [&hellip... Read More
Gini Dietrich

Marketing in the Round is Here!

By: Gini Dietrich | May 14, 2012 | 
103
Last May, I was in New York for BlogWorld and I met Geoff Livingston, for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. We already knew we think alike, putting business goals ahead of anything else through our marketing and [&hellip... Read More
Gini Dietrich

Gin and Topics: Man Named T-Rex and Dancing Harvard Boys

By: Gini Dietrich | May 11, 2012 | 
22
It’s been a crazy couple of weeks! I keynoted at Social Slam, took Mr. D to Vegas for his birthday, and co-keynoted (with Jay Baer) at Counselors Academy. And, on top of all of that, Marketing in the Round came out and, those of you who pre-ordered it began receiving it this week and sent in pictures (which we’ve posted on Pinterest). But I slept for [&hellip... Read More
Guest

Three Ways to Be a Better Integrated Marketing Professional

By: Guest | May 10, 2012 | 
2
Today’s guest post is written by Leah Nurik.  Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. These professionals were the first to embrace email and email marketing. They were early [&hellip... Read More
Gini Dietrich

Can an Algorithm Write a Better News Story than Humans?

By: Gini Dietrich | May 10, 2012 | 
101
My dear friend Carmen Benitez sent a story to me a couple of weeks and I’ve had to take that long to really absorb it. You see, it’s about algorithms becoming better storytellers than journalists, and I’m not sure how I feel about it. A couple of months ago, I was speaking to a group of business leaders. One of the attendees told me he pays [&hellip... Read More