Amy Sept

Cause-Related Marketing: When Doing Good Goes Bad

By: Amy Sept | May 23, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 152“I don’t know how other people do it. I won’t work with non-profit clients ever again!” And so it begins: Another marketing pro frustrated by the way things work, and sometimes don’t, within the non-profit world. We all have work we love, and work that we…love less. I will never forget the woman who told me — [&hellip... Read More
Gini Dietrich

Answering the Top Five Social Media Questions Marketers Ask

By: Gini Dietrich | May 23, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 376The fifth annual Social Media Marketing Industry Report from Social Media Examiner was released earlier this week and the results aren’t overwhelmingly surprising. More than 3,000 marketers were surveyed and, while the report finds they place very high value on social media, the increase is only three percent from last year. That said, the percentage – 86 [&hellip... Read More
Marjorie Clayman

Social Media Networks: Robot Friends with Off Switches

By: Marjorie Clayman | May 22, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 140In Sherry Turkle’s amazing book, Alone Together, she tells the story of a man named Adam. Adam has the goal of becoming either a songwriter or a screenwriter, but at the time Turkle meets him, he is just trying to make ends meet so that he can work on his passion projects. There’s a problem, though. Adam [&hellip... Read More
Gini Dietrich

Join Mitch Joel for a Special Livefyre Q&A Today

By: Gini Dietrich | May 22, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 145I’m pretty excited about today’s Livefyre Q&A. We have uber smart, extraordinary speaker, and my social media husband, Mitch Joel. Most of you already at least know of Mitch. He is the president of Twist Image, one of North America’s best digital marketing agencies (and headquartered in my second country, Canada), and is a speaker, road warrior, [&hellip... Read More
Andy Crestodina

Beer Blogging: If Your Blog was a Beer…

By: Andy Crestodina | May 21, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 251Just like beer, we all consume a lot of blog content. It’s a coincidence, but we consume blogs and beers at about the same rate. Each week, the average American has 4.2 drinks and reads 4.1 blogs (sources: Gallup, Hubspot). So if your blog was a beer, what kind would it be? Every blog has a flavor. Like [&hellip... Read More
Gini Dietrich

How to Choose a PR Firm for Your Business

By: Gini Dietrich | May 21, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 209You’ve started a new business or your existing business needs help growing to the next level. You talk to your peers and trusted advisers and everyone recommends you hire a PR firm. But what does that mean? How to choose a PR firm for your business? Typically, business leaders hear “PR” and they instantly think about seeing their [&hellip... Read More
Yvette Pistorio

Four Tips for Dealing with a Plagiarism Accusation

By: Yvette Pistorio | May 20, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 121The last few weeks have definitely been interesting, but enough ink – and enough angst – has been spilled about what happened, so let’s move on. That said, I did learn some valuable lessons from the suggestion I had plagiarized someone’s work. In today’s digital day and age, these social plagiarism accusations are fairly common, and there’s [&hellip... Read More
Gini Dietrich

How to Choose Social Media Tools

By: Gini Dietrich | May 20, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 689If you are reading this in your email or Reader today, click over and stop by the blog today. Something new and exciting is there. If you’re reading on the blog, surprise! Thanks to Nick Harrison at Dashal and our fearless content director, Lindsay Bell-Wheeler, the site has a brand, spanking new design. A few things to [&hellip... Read More
Gini Dietrich

The Three Things, Edition 33

By: Gini Dietrich | May 19, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 49Welcome to 33rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily [&hellip... Read More
Gini Dietrich

Gin and Topics: Singing, Dancing, and Kissing

By: Gini Dietrich | May 17, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 75Have I mentioned how happy I am cycling season has begun? Pete the Tapeworm is out in full force now. I missed him! This weekend Mattie Dietrich (the one who brought you H-I-larious) is visiting us and she’s going to be mad I mentioned her here, but didn’t hyperlink her name. Please someone (other than me) explain [&hellip... Read More
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