Mike Zammuto

How and When to Respond to Negative Reviews

By: Mike Zammuto | July 29, 2013 | 
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Tweet70 Buffer Share14 Share25 +14 Pin1Shares 114 By Mike Zammuto For business owners, there are few occurrences more unwelcome than the proliferation of negative online reviews. Bad online reviews are damaging to any business owner’s ego, but they are hardly just matters of vanity. Because so many consumers use online review sites to inform their purchasing decisions, companies beset with bad reviews can face dire consequences. These [&hellip... Read More
Gini Dietrich

Perspective: Public Speaking and Time as a Gift

By: Gini Dietrich | July 29, 2013 | 
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Tweet47 Buffer Share59 Share12 +1 Pin1Shares 119By Gini Dietrich I just finished reading Ender’s Game. Wait, that is a lie. I just finished listening to Ender’s Game (I’ve discovered Audible while I ride). It wasn’t my favorite book, but it definitely kept my attention through more than 220 bike miles. That said, there was one thing that really bothered me about it. Here are these genius [&hellip... Read More
Lindsay Bell

The Three Things, Edition 41

By: Lindsay Bell | July 28, 2013 | 
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Tweet18 Buffer Share2 Share9 +1 PinShares 29 By Lindsay Bell-Wheeler Welcome to the 41st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday [&hellip... Read More
Arment Dietrich

Gin and Topics: Of Cats, Dogs, and Logos Gone Wild

By: Arment Dietrich | July 26, 2013 | 
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Tweet23 Buffer Share26 Share7 +1 PinShares 56By Jason Konopinski   This is the part of summer that has me looking forward to cool nights, bonfires, and hoodies. We hit triple digits here in central Pennsylvania last week — with a heat index of 108°. It’s been downright soupy out there. The good news is I have a pretty rad cyclist’s tan, and the sweat gives me [&hellip... Read More
Debra Ellis

Gmail Hosted Email: Will the New Inbox Affect Email Marketing?

By: Debra Ellis | July 25, 2013 | 
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Tweet56 Buffer Share13 Share13 +15 Pin1Shares 88 By Debra Ellis What would have happened to the effectiveness of television advertising if people had to act to see the ads? Think about TiVo for a minute. When technology that allowed people to skip advertisements first appeared, marketers feared the medium would lose effectiveness. Years later there are mixed reviews but nothing that indicates the DVR has significantly [&hellip... Read More
Yvette Pistorio

Social Media Marketing: Tactics Versus Strategy

By: Yvette Pistorio | July 25, 2013 | 
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Tweet152 Buffer Share20 Share50 +130 Pin2Shares 254 By Yvette Pistorio I read an interesting article this past weekend on MITSloan Management Review by Gerald Kane, and can’t get it out of my head. It was about how undergraduate students have a strong procedural understanding of social media tools, whereas graduate students have a stronger strategic understanding. I’ll admit it – that’s how it was for me. [&hellip... Read More
Martin Waxman

Community Management is the New PR

By: Martin Waxman | July 24, 2013 | 
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Tweet161 Buffer Share55 Share29 +114 Pin12Shares 271 By Martin Waxman Yesterday I talked about the future of PR and why the industry is at a crossroads. I touched on the challenges we face, and the choice we must make to redefine and recreate who we are, and what it is we do. So here goes: I believe community management is the new PR. I’m not the first [&hellip... Read More
Gini Dietrich

Join Chuck Hemann for a Special Livefyre Q&A Today

By: Gini Dietrich | July 24, 2013 | 
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Tweet45 Buffer Share72 Share13 +14 Pin4Shares 138By Gini Dietrich Once upon a time, in a far away land, I met Chuck Hemann. At the time, he was thinking about moving to Chicago to work for Edelman and he had lots of questions (yes, it gets really cold for several months). He made it six months (he clearly didn’t listen to me) and then the winter got [&hellip... Read More
Martin Waxman

What’s the Future of PR?

By: Martin Waxman | July 23, 2013 | 
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Tweet98 Buffer Share10 Share25 +110 Pin2Shares 145 By Martin Waxman There’s an old joke about the difference between advertising and PR. In advertising you pay…in PR you pray. These days, however, all the marketing disciplines seem to be doing their fair share of praying. We’re all trying to figure out where the seismic shifts are taking us. Tweet98 Buffer Share10 Share25 +110 Pin2Shares ... Read More
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