Gini Dietrich

The Communication Industry Has a Perception Issue

By: Gini Dietrich | June 21, 2011 | 
127
The communication industry has a perception issue. Danny Brown disagrees with me. Sort of. He thinks communication professionals have a perception issue; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone. I agree [&hellip... Read More
Guest

Six Easy Steps for Measuring Marketing

By: Guest | June 20, 2011 | 
10
This guest post is by Adam Boatsman. I should preface this blog post by telling you I’m an accountant. I know, I know, what the heck does an accountant know about marketing? Maybe not much, but I do know how to measure. Measurement is an ongoing topic at Spin Sucks; one that Gini Dietrich and the team of guest bloggers discuss at length. Which is great! They [&hellip... Read More
Gini Dietrich

Four Reasons You’re Not a Media Company

By: Gini Dietrich | June 20, 2011 | 
111
At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. He spoke about the importance of becoming a media company and about building equity in a community. Last week, we talked here a bit about the importance of building your own community via your own website or blog. Adam repeats that importance by saying, “Most companies are playing around [&hellip... Read More
Gini Dietrich

Gin and Topics: Videos Galore!

By: Gini Dietrich | June 17, 2011 | 
44
Today I’m in Baltimore at the Vocus User’s Conference. Hands down, this is the best conference I’ve attended in a long time. While there are some of the same speakers you see at other conferences (Scott Stratten, Peter Shankman), the line-up is really quite good and not the usual suspects. If you have the chance to attend next year, I’d seriously consider it. Yesterday Valeria Maltoni, [&hellip... Read More
Guest

Five Reasons the Intern Shouldn’t Run Social Media

By: Guest | June 16, 2011 | 
95
Andrew Hanelly creates and executes digital strategies for clients at TMG Custom Media. Your intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page? Though much of management is wearing the “social media strategy” hat in [&hellip... Read More
Gini Dietrich

Advice to Your Younger You

By: Gini Dietrich | June 16, 2011 | 
200
It’s Facebook question of the week time (clap, clap, clap)! This week, the question comes from Ryan Cox, who actually asked 10 questions about a month ago. I chose my favorite of the 10 to answer, but may answer others in coming weeks if you people don’t get over to our wall and ask a question. Nancy Davis! I think we need the Louisville Slugger again! [&hellip... Read More
Arment Dietrich

The Bartender Economy

By: Arment Dietrich | June 15, 2011 | 
57
Today I (Lisa Gerber) ramble from influence to bartending to staying out of trouble. Last Friday. 5:45 am. I just read and commented on Danny Brown’s post about Marketing and the Emotional Connection. The airplane doors closed. I am on my way home to Idaho for the week. I dutifully shut down my phone and opened my book. See? There is always something to keep my [&hellip... Read More
Gini Dietrich

Three Social Media Myths

By: Gini Dietrich | June 15, 2011 | 
88
A few weeks ago, Rieva Lesonsky was in town for an event and we got together for brunch. During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. Rieva is one of the smartest women I know. If you don’t know who she is, I recommend Googling her. She’s kind [&hellip... Read More
Guest

Three Reasons Twitter Is Beginning to Suck

By: Guest | June 14, 2011 | 
218
Times change. Often, it changes the things we most wish would stay the same. Most recently, the winds of change are touching a place that I’ve held quite dear…Twitter. I’m beginning to come to terms with the reality that, perhaps for me, Twitter just isn’t ever going to be what it used to be. Following are the top three reasons (I think) Twitter is beginning to [&hellip... Read More