Gini Dietrich

Gin and Topics: A Pep Talk from a Kid and a Dancing Kid

By: Gini Dietrich | February 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 138How is it possible January is already finished? I feel like the weeks are going by so quickly. I get up on Monday morning and I look up and it’s Friday afternoon. Does that mean I’m getting old (don’t answer that!) or we’re just really busy and having so much fun time is flying? Whatever the case, it’s already February [&hellip... Read More
Guest

You’ll Never Hear About a Well-Managed Issue

By: Guest | January 31, 2013 | 
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Tweet Share Share +1 Pin EmailShares 170Today’s guest post is by Mike Mullet. The terms issue and crisis are often used interchangeably – and so by extension are the terms issue management and crisis management – but they are not the same. Certainly, an issue and a crisis share some characteristics. Both can originate internally or externally, both have the potential to damage your business and [&hellip... Read More
Gini Dietrich

What Not to Do: Eight Lessons from Airports

By: Gini Dietrich | January 31, 2013 | 
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Tweet Share Share +1 Pin EmailShares 269As many of you know, I spent a good deal of time on the road last year. Sixty-three trips, to be exact, but who’s counting? During that time, I had the grand opportunity to get to know the way our government runs airports intimately well. How should I say this? It, well, sucks. From people standing around at security while hordes of [&hellip... Read More
Arment Dietrich

Storify and Facebook Privacy Breaches: How NOT to Respond

By: Arment Dietrich | January 30, 2013 | 
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Tweet Share Share +1 Pin EmailShares 134Today’s guest post is by Allen Mireles. Recently a story broke about Facebook and privacy breeches. “Oh no,” you groan. “Not another stupid Facebook privacy post. Didn’t we just read something like that over the holidays with Zuckerberg’s sister and some photos?” We did and you’re right. Yet this particular Facebook privacy story has an interesting twist. For brands it [&hellip... Read More
Gini Dietrich

Your Facebook Identity Was Stolen. Now What?

By: Gini Dietrich | January 30, 2013 | 
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Tweet Share Share +1 Pin EmailShares 635A couple of weeks ago, I was at dinner with Mr. D and our friend Matt Cermak. We talked about whether or not we thought Manti Te’o made up a fake girlfriend for publicity. Typically the cynical one of the group, I took Te’o’s side stating I can understand how something like this happens. I spend a lot of time online. [&hellip... Read More
Guest

The NHL as Social Object

By: Guest | January 29, 2013 | 
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Tweet Share Share +1 Pin EmailShares 101Today’s guest post is by Jacob Hurwith. With hundreds of miles open to habitation, people still tend to build their houses close to the houses of other people. No matter the continent, no matter the culture, no matter the era, this is what we do. To find an individual choosing to live completely alone in the world is so rare, [&hellip... Read More
Gini Dietrich

Three Steps to Create a Compelling Business Story

By: Gini Dietrich | January 29, 2013 | 
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Tweet Share Share +1 Pin EmailShares 276I (finally) started writing Spin Sucks this past weekend and boy am I fired up! Right now I’m writing the “Sex Sells” chapter, which has enticed me to dig further into the concept of telling our stories in interesting and compelling ways. I’ve also been working a bit on my fiction, which Jamie Wallace reignited in me when she said she [&hellip... Read More
Guest

Why Are We Still Writing News Releases?

By: Guest | January 28, 2013 | 
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Tweet Share Share +1 Pin EmailShares 434Today’s guest post is by Tom Bishop.  ‘Everyone knows’ content marketing is now the primary method of communicating with the public. That and Twitter. Everything an organization, business leader, celebrity, athlete, or political figure has to say about themselves or anything else can be boiled down to 140 characters, right? Tweets and Facebook posts are now regal declarations – the [&hellip... Read More
Gini Dietrich

Two Reasons a Personal Brand is Imperative to Business Growth

By: Gini Dietrich | January 28, 2013 | 
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Tweet Share Share +1 Pin EmailShares 381A couple of weeks ago, I spoke to a group of business leaders about the use of the web to grow their organizations. During the conversation, the issue of personal branding came up. I know, I know. There is a conversation about whether or not personal branding even exists. For sake of this blog post, let’s lean on the side [&hellip... Read More
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