Guest

The Power of Social Over Search Engines

By: Guest | July 5, 2011 | 
56
Today’s guest post is written by Paul Sutton. How long do you think you could go without using an Internet search engine? I asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. They don’t think about it, they just do it. And they have total [&hellip... Read More
Gini Dietrich

10 Things to Consider As You Move to Google+

By: Gini Dietrich | July 5, 2011 | 
123
Something interesting is happening with Google+. We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? Our friends and fans aren’t moving to the newest platform with [&hellip... Read More
Gini Dietrich

What the Heck Is Google+?

By: Gini Dietrich | July 4, 2011 | 
160
I’ve spent the past four days in Google+, trying to figure out if it’s a Facebook killer, a Twitter killer, or just one more social network we have to use. I can say with certainty it’s none of the above, but I haven’t yet figured out what the heck it is. Problem is, it’ll be hard to do so until a good number of my friends [&hellip... Read More
Gini Dietrich

Gin and Topics: One Billion Opportunities

By: Gini Dietrich | July 1, 2011 | 
37
Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. I LOVE Kate Middleton! We were recording Inside PR yesterday and Joe Thornley said the streets leading to his office (it’s near the Parliament) are all blocked. I said, “Get out there and get a picture with Kate for me!” I don’t think he did it. And happy long weekend to [&hellip... Read More
Guest

Ten Lessons I Learned from My Clients

By: Guest | June 30, 2011 | 
27
Today’s guest post is written by Heather Whaling. In PR, we spend a lot of time teaching our clients. We teach them how to speak in sound bites or how to assimilate into online communities. We explain how blogging can help achieve business goals, or why speaking opportunities matter. I’ve been reflecting a lot on what I can learn from my clients — both good and [&hellip... Read More
Gini Dietrich

The PR Pro and Blogger Manifesto

By: Gini Dietrich | June 30, 2011 | 
75
Yes, it’s Facebook question of the week time, but all you people have failed me. Minus Ryan Cox’s 20,000 questions, not one of you has asked a single question. Do you feel guilty yet? Good! Head over there and post a question on our wall. Go ahead. I’ll wait. Awesome! Thank you! A few weeks ago, I spoke at the Vocus User’s Conference about the PR [&hellip... Read More
Arment Dietrich

Three Secrets to Becoming an “Overnight Success”

By: Arment Dietrich | June 29, 2011 | 
81
One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More. The end. I know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this [&hellip... Read More
Gini Dietrich

The Google+ Project Is Here

By: Gini Dietrich | June 29, 2011 | 
277
Well, the Google+ Project is here (sort of – they’re rolling it out slowly to high influencers first) and I don’t know what to make of it. Yes, this is different than +1, which was introduced publicly a few weeks ago. Yes, it (seemingly) is yet another thing you have to try to fit into your life. Yes, this is their answer to Facebook. Don’t get me [&hellip... Read More
Guest

Now That We Found Love, What Are We Gonna Do?

By: Guest | June 28, 2011 | 
17
Today’s guest post is written by Michael Palko. Remember that song?  “I’m not quite sure as to what is going down; But I’m feeling hunky dory ’bout this thing that I found.” So what in the name of Dick Clark does this have to do with social media or marketing?  Well, let me tell you. I don’t have to tell this echo chamber that the use [&hellip... Read More