Gini Dietrich

Shut Up: How Great Leaders Listen

By: Gini Dietrich | March 4, 2013 | 
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Tweet Share Share +1 Pin EmailShares 440Last week, Jon Stow wrote an interesting blog post called, “Communicating with Our Employees and Colleagues.” In it, he talked about the importance of having conversations, not dictatorships, with the people on your team. Part of that discussion was the Yahoo! memo that was leaked to the media. But the underlying message? You can’t just talk. You have to listen. [&hellip... Read More
Gini Dietrich

The Three Things, Edition 22

By: Gini Dietrich | March 3, 2013 | 
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Tweet Share Share +1 Pin EmailShares 59Welcome to 22nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed [&hellip... Read More
Gini Dietrich

Gin and Topics: The Obamas Take to Video

By: Gini Dietrich | March 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 127I have been looking forward to this Gin and Topics since last weekend. You see, I found a video on Heidi Massey’s Facebook wall and I was mad I didn’t see it in time for last week. And then Jennifer Lawrence had the glorious trip at the Oscars that endeared her to all of us. And then Michelle Obama was [&hellip... Read More
Guest

Business Tips from the World of Stand-Up Comedy

By: Guest | February 28, 2013 | 
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Tweet Share Share +1 Pin EmailShares 127Today’s guest post is by Susan Murphy.  I am really fortunate in my line of work that I get to participate in some incredibly rewarding projects with outstanding people. Most recently, I was thrust into the world of stand-up comedy, as I volunteered for the Cracking-Up the Capital Comedy Festival. This four-day festival brought together some of Canada’s top comedic talent, [&hellip... Read More
Gini Dietrich

Do News Releases Have SEO Value When Distributed Via a Wire?

By: Gini Dietrich | February 28, 2013 | 
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Tweet Share Share +1 Pin EmailShares 298During yesterday’s Facebook question of the week, Kate Finley asked if news releases have SEO value when distributed via a newswire. This has been a long internal battle for me. I know the “coverage” isn’t really such, but it always seems to help search engine optimization. Clients sometimes like to show their bosses the number of places that ran the [&hellip... Read More
Arment Dietrich

Five Tips (and Some Tools) to Manage Information Overload

By: Arment Dietrich | February 27, 2013 | 
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Tweet Share Share +1 Pin EmailShares 172Today’s guest post is by Allen Mireles. How do you manage information overload? We’ve all been there and some of us are are still there. You know, that point in time where you realize you are staring blankly at the computer screen and simply not taking in what you’re reading or watching. Or that moment, in the middle of the night, [&hellip... Read More
Guest

Lessons from LEGO: Becoming a Social Company

By: Guest | February 26, 2013 | 
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Tweet Share Share +1 Pin EmailShares 232 Today’s guest post is by Pat Perdue. Practically all companies now have Facebook pages, and many have Twitter accounts. But does simply having a social media presence, even a slick, expensive one, mean that a company is truly social? While many may tell you that is enough, the answer is much more complex than that. A truly social company is [&hellip... Read More
Gini Dietrich

Eleven Steps for Setting Up and Using the Yoast SEO Plugin

By: Gini Dietrich | February 26, 2013 | 
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Tweet Share Share +1 Pin EmailShares 254During Andy Crestodina’s webinar “The Lies and Truths of Google Analytics” last week, there was a lot of discussion on the Spin Sucks Pro hashtag about Google+ authorship and authority. A topic that continues to evade many, Andy spent more time answering questions about that at the end than he did on anything else. As luck would have it, the [&hellip... Read More
Guest

How to Effectively Manage Client Expectations

By: Guest | February 25, 2013 | 
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Tweet Share Share +1 Pin EmailShares 213 Today’s guest post is by Adria Saracino. When you’re a marketer, having “people skills” is more than just a line from Office Space. Interacting effectively with clients is pretty much make-or-break for your career. Do well with one client, and he’s bound to send you more customers. Do poorly, and, yeah, forget about it. Still, the term “problem client” exists [&hellip... Read More
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