Guest

Advice From One Millennial to Another

By: Guest | February 9, 2012 | 
23
Today’s guest post is written by Adam Justice. I’m going to let you in on a secret: I’m not a social media marketing expert. I’m a web developer and online marketing strategist. When I first started in web development it was strictly for fun. When I learned how to code in HTML I thought it was cool, and within a few weeks I had made websites [&hellip... Read More
Gini Dietrich

Five Skills You Need You Won’t Learn In PR Class

By: Gini Dietrich | February 9, 2012 | 
66
In our quest to continue experimenting and mix things up a bit, we are going to continue Facebook question of the week (clap, clap, clap), but we are not going to devote a blog post to it. Instead, it will air every Thursday and you can find it in the sidebar of the blog, on YouTube, on Facebook, on Google+, on Pinterest, and on the Arment [&hellip... Read More
Arment Dietrich

Seven Steps to Better Media Relations

By: Arment Dietrich | February 8, 2012 | 
59
Today’s guest post is written by Lisa Gerber. It’s been awhile, but recently, I’ve been reacquainted with a long lost love. Yes, media relations. That long lost love? Media relations. As the chief content officer for Spin Sucks and Spin Sucks Pro, I have been mostly on the receiving end of pitches, not on the pitching side. It’s been very entertaining to say the least. This [&hellip... Read More
Gini Dietrich

The Difference Between PR and Advertising

By: Gini Dietrich | February 8, 2012 | 
221
A couple of weeks ago, Steve Cody wrote “You Don’t Know Jack About Public Relations” in his Inc. column. I know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends. I like him. A lot. I respect the heck out of him for the agency he’s built in [&hellip... Read More
Guest

Social Selling: How to Ethically Reach your Followers and Drive Sales

By: Guest | February 7, 2012 | 
11
Today’s guest post is written by Kieran Flanagan.  In many ways, the advent of social selling has changed how we do business. Gone are the days of faceless organizations. Now, businesses rely on getting and maintaining the good will of their customers in order to make a sale. How do businesses do this? By harnessing the power of social selling and driving sales from the inside [&hellip... Read More
Gini Dietrich

How to Make Your Content Go Viral

By: Gini Dietrich | February 7, 2012 | 
144
We have an internal joke when a client or prospect asks us to help them create something viral. We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!” The fact of the matter is, you can’t MAKE anything go viral. It’s not about how many shares you can get from your friends and family. It’s about great creative, [&hellip... Read More
Guest

Is Content More Important than Conversation?

By: Guest | February 6, 2012 | 
35
Today’s guest post is written by Brian Carter.  I bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. It extends customer service and makes PR more personal. [&hellip... Read More
Gini Dietrich

Komen Provides Excellent Crisis Management Case Study

By: Gini Dietrich | February 6, 2012 | 
124
So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? Or did they cave because they were caught not applying their “we don’t fund organizations under investigation” rule across the board (Penn State receives funding and Bank of America is a major sponsor – both under investigation)? [&hellip... Read More
Gini Dietrich

Gin and Topics: No Toilet Paper, Tech Terms, and Puppies

By: Gini Dietrich | February 3, 2012 | 
60
It’s a sad, sad day in Chicago. One year ago, we had so much snow the city shut down. Today? It’s in the upper 40s. Mother Nature is clearly confused. As much as I love snow, I do not want it in June. Do you hear me, Mother Nature? No snow in June! As a side note, Anne Weiskopf took the photo I use in every other Gin [&hellip... Read More
Gini Dietrich

Book Review: The End of Business As Usual

By: Gini Dietrich | February 3, 2012 | 
35
Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. Because she is a customer experience expert, she was especially interested in what Brian had to say about the connected customer and where business is going because of it. When I mentioned I was writing a review of the book, she asked if she could join in. And, [&hellip... Read More