Danielle McAnn

Run Your Social Media Campaigns Like a Pro

By: Danielle McAnn | April 16, 2013 | 
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Tweet Share Share +1 Pin EmailShares 131Running social media campaigns or competitions are fantastic methods of exposure, and can fit snugly into your longterm marketing plan. These sorts of campaigns lend themselves very well to online platforms, and are great for building brand awareness. Sharing and linking can be encouraged ad infinitum, especially if you include a sharing-of-your page button or logo on the pages of ‘participants [&hellip... Read More
Arment Dietrich

Is Thought Leadership Just Business Jargon?

By: Arment Dietrich | April 16, 2013 | 
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Tweet Share Share +1 Pin EmailShares 173I’m tripping over thought leadership these days. Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts. Welcome to our digital world in 2013. With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” and “thought leadership” [&hellip... Read More
Mike Santoro

You’re Fired! How an Agency Survives a New CMO

By: Mike Santoro | April 15, 2013 | 
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Tweet Share Share +1 Pin EmailShares 118 It’s every agency’s worst nightmare. You and your team are cranking along delivering solid results for a client when you hear rumors the CMO is about to step down. A few months later, someone new is in charge and you find yourself in the midst of an agency review. It’s a situation that rarely works well for the incumbent [&hellip... Read More
Yvette Pistorio

Four Ways to Reward Your Online Community

By: Yvette Pistorio | April 15, 2013 | 
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Tweet Share Share +1 Pin EmailShares 220Social media matters because everyone likes it. Even if you detest some (or all!) of the platforms, using the big ones is almost mandatory for brands at this point. Each day millions of people all around the world log into their social networks and brands work hard to accumulate and connect with just a fraction of those people. Companies are [&hellip... Read More
Lindsay Bell

The Three Things, Edition 28

By: Lindsay Bell | April 14, 2013 | 
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Tweet Share Share +1 Pin EmailShares 57Welcome to 28th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and – since Gini’s on vacation – me, Lindsay Bell! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but [&hellip... Read More
Rebecca Todd

Gin and Topics: Dedication Edition

By: Rebecca Todd | April 12, 2013 | 
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Tweet Share Share +1 Pin EmailShares 104 Let’s go back, waaaayyy back, back in time… It is Sunday night, and your pre-teen self is sitting in your bedroom, listening to the local radio station. You hear the DJ dedicating songs to listeners from other listeners, wishing and hoping that your name will be called. Maybe you even pick up the phone and call in a dedication [&hellip... Read More
Sara Rude

Public Relations: Lessons from Marty McFly

By: Sara Rude | April 11, 2013 | 
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Tweet Share Share +1 Pin EmailShares 212Remember the pivotal scene in Back to the Future II when Marty McFly travels back (or forward?) to 1985, only to find that it’s totally screwed up because he messed with his parents’ past? He’s completely disoriented. He has no idea how the house he grew up in, the neighborhood he skateboarded around, and the small town he loved had become [&hellip... Read More
Arment Dietrich

Simplify Blogger Outreach with Inkybee

By: Arment Dietrich | April 11, 2013 | 
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Tweet Share Share +1 Pin EmailShares 191“Sixty one percent of U.S. online consumers have made a purchase based on recommendations from a blog.” That’s from a report by Blogher last year. I don’t find it surprising. Do you? Technorati’s  2013 Digital Influence Report, cites 60 percent of respondents as planning an average increase of 40 percent in social spend in 2013. The report details results of [&hellip... Read More
Lindsay Bell

How Online Bullying Affects Your Brain

By: Lindsay Bell | April 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 131If familiarity breeds contempt, then what does contempt breed? Apparently, more contempt. It’s no secret in the social space we all loathe the ‘negative Nellies.’ Their goal? To engage in online bullying and spew hateful, hurtful commentary on Facebook pages or blog posts day after day. Trust me, we’ve experienced more than our fair share of the same here at [&hellip... Read More
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