Gini Dietrich

Privacy and Autonomy for Introverts at Work

By: Gini Dietrich | January 24, 2012 | 
127
Late last year, Lisa Petrilli published The Introvert’s Guide to Success. It popped into my brain when I saw, “The Rise of the New Groupthink” in the New York Times last week. Combine those two pieces of content and you may have actually heard me yell, “Hurrah!” You see, I’m an introvert. And, until about two years ago, I thought there was something wrong with me [&hellip... Read More
Arment Dietrich

Google Search Plus Your World: The Debate

By: Arment Dietrich | January 23, 2012 | 
58
Today’s guest post is written by Molli Megasko. I’m sure you’re as overwhelmed as I am with all Google+ search and looming FTC investigation stuff, but as marketers, it’s our jobs to stay on top of what is happening and how it can affect our clients or our companies. If we break it down, I see two different debates going on: 1) Fairness (for corporations and [&hellip... Read More
Gini Dietrich

Ocean Marketing Fired and Crisis Managed

By: Gini Dietrich | January 23, 2012 | 
56
As most of you know, N-Control recently was the brunt of a social media consultant gone rogue. The issue was a N-Control customer sent an email asking why his delivery was delayed and, taking the role of customer service, the company’s social media firm, Ocean Marketing, responded, IN WRITING, in ways most of us would never even think to do. The issue was told over and over again [&hellip... Read More
Gini Dietrich

Gin and Topics: Aunt Carol, Old Men, and Star Wars Dogs

By: Gini Dietrich | January 20, 2012 | 
48
GUESS WHAT?!? It is snowing again! This makes me so happy! Jack Bauer and I will be out cross-country skiing at lunchtime. Well, I’ll be skiing. He’ll be marking every tree along the lakefront as his. This week’s Gin and Topics turned into all videos. You know what happens? People send me links and videos or post them on my Facebook wall. Which I love (makes [&hellip... Read More
Guest

Six Reasons to Practice Social Media Authenticity

By: Guest | January 19, 2012 | 
36
Today’s guest post is written by Tyler Orchard.  The popularization of social media has created two very different environments. On one hand, social media has produced a world of vast connectivity. Consumers and professionals are linked without boundary. Barriers that once limited engagement are overcome with new ways to network. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. On the [&hellip... Read More
Gini Dietrich

Pros and Cons of Changing the Name of Your Blog

By: Gini Dietrich | January 19, 2012 | 
114
And we’re back! I’m not sure our being dark yesterday had any effect, but we made a statement darn it! Plus, I got a day off of writing. Which, I have to admit, made me a little off kilter. No Spin Sucks to check multiple times a day. No crazies commenting. No getting my own personal writing accomplished the day. I expected to enjoy having the [&hellip... Read More
Guest

Don’t Be Afraid to Fail

By: Guest | January 17, 2012 | 
33
Today’s guest post is written by Jay Dolan.  I was trying to think of the most influential social media campaigns of 2011 the other day, and I couldn’t think of one. I honestly can’t think of one social media promotion that was so innovative, I had to tell people about it. Much of what I read these days is all about failures. Blogger outreach failures. Twitter [&hellip... Read More
Gini Dietrich

Reading Fiction Helps Your Career

By: Gini Dietrich | January 17, 2012 | 
228
I’m an English major. Not as in the language, but as in literature and creative writing. I preface with that because what I’m about to say may come across as biased. Read. More. Fiction. As it turns out, though, I’m not biased (well, maybe a little bit). In the November issue of Scientific American, author and researcher Keith Oatley describes what reading fiction does for our [&hellip... Read More
Guest

Three Values to Hold High in 2012

By: Guest | January 16, 2012 | 
24
Today’s guest post is written by Shelley Pringle.  Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Promanad had one of the most interesting corporate cultures I’ve ever experienced. For example, new business presentations were always concluded with the declaration, “We’re not [&hellip... Read More