Gini Dietrich

Host a Successful Webinar with These 16 Steps

By: Gini Dietrich | May 16, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 313I’ve been doing this marketing and communications thing for a long time (don’t ask how long; I’ll lie to you) and have tried nearly every tactic possible. I’m here to tell you, the very best way, particularly for business-to-business organizations, to generate leads is through content…and it’s also the most fun. I want you to think about [&hellip... Read More
Lindsay Bell

Three Business Lessons Learned from Bell’s Palsy

By: Lindsay Bell | May 15, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 123During the recent Boston Marathon tragedy and ensuing chaos, a friend of mine made a comment about content. It went something like this: “The first time I see a blog post titled ‘What I learned about business from the Boston Marathon Tragedy’ I’m going to gouge both my eyeballs out with a dull spoon.” I’m paraphrasing, of [&hellip... Read More
Gini Dietrich

The PR Industry Does Need Better PR

By: Gini Dietrich | May 15, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 305It’s 5:23 a.m. and I’m sitting at my desk, watching the neighborhood start to light up as the sun rises. The birds are chirping, squirrels (I hate those little rats with fuzzy tails) are running across the telephone wires, and people are beginning to walk their dogs. As is my ritual, I start my day reading, particularly [&hellip... Read More
Christine Larade

The Comfort of Strangers: Human Social Media

By: Christine Larade | May 14, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 159There exists a special tool that can comfort people, share both good news and bad, and connect kindred spirits in a way that simply was not possible a few short years ago. While giving comfort has always been around, the ability to comfort strangers is still new. Let’s call it human social media. When my daughter was [&hellip... Read More
Gini Dietrich

A Blogging Community: Why it’s Important to Have One

By: Gini Dietrich | May 14, 2013 | 
119
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 256In a couple of weeks, I am keynoting Social Capital in Ottawa (love my Canadians!) and my topic is Blogging, Community, and Making it Work. As I begin to think about what I’ll present during that hour, I’ve been thinking about our community here and how proud I am of each and every one of you. Last [&hellip... Read More
DJ Waldow

Email Marketing: One Trick will Boost Engagement

By: DJ Waldow | May 13, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 250Are you ready for the one thing – the one trick – to get more engagement with your email marketing campaigns? Unlike Curly, I’m actually going to share it with you now. The one thing to boost email marketing engagement is to be human. At this point, it’s quite possible you are now standing up … shouting [&hellip... Read More
Gini Dietrich

The Best of the Least Engaged Brands on Twitter

By: Gini Dietrich | May 13, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 286A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those [&hellip... Read More
Gini Dietrich

The Three Things, Edition 32

By: Gini Dietrich | May 12, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 51Welcome to 32nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily [&hellip... Read More
Gini Dietrich

Gin and Topics: Lip-Sync Contest and Silly Men

By: Gini Dietrich | May 10, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 49It’s Friday. It’s spring time. Cycling season officially began this week. It’s happy time! First things first, did you see Iron Man 3 last weekend? If you haven’t yet seen it, it’s definitely a big screen movie. I saw it in 3D (mmmmm…RDJ in 3D) and it was worth the few extra bucks. Also, Gwyneth Paltrow is [&hellip... Read More
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