Online Marketing: Where Should Your Money Go?

By: Guest | March 21, 2013 | 
Tweet Share Share +1 Pin EmailShares 188Today’s guest post is by Lee Frederiksen. According to the Hinge Research Institute, 66 percent of professional services firms plan to increase spending on digital marketing within the next year. But with so many online marketing channels available today, where will that money go? Some firms will invest heavily in their social media presence, they’ll hire new young talent or [&hellip... Read More
Gini Dietrich

WordPress Wizardry for Muggles

By: Gini Dietrich | March 21, 2013 | 
Tweet Share Share +1 Pin EmailShares 185During The Lies and Truths of Google Analytics with Andy Crestodina last month, Jennifer MacDonald asked if we could pleeeease do a webinar on WordPress. Well, Jen, Lindsay Bell listened to you and invited Joe Hackman from Managed Solutions to help you (and Howie Goldfarb) and anyone else who needs it. This webinar is for the muggles who need to [&hellip... Read More
Lindsay Bell

Five Reasons Getting Fired isn’t the End of the World

By: Lindsay Bell | March 20, 2013 | 
Tweet Share Share +1 Pin EmailShares 250Today’s guest post is by Lindsay Bell. So, a good friend of mine got fired this week. On a Monday. What type of company fires people on a Monday?? Anyhow, we texted back and forth about it, and in one of those texts she mentioned she’d never been fired before. In 40 years in the work force she had never [&hellip... Read More
Gini Dietrich

Guest Blogging: Seven Tips for Success

By: Gini Dietrich | March 20, 2013 | 
Tweet Share Share +1 Pin EmailShares 386When I began my career in communications (don’t ask how long ago; I’ll lie to you), the only thing we had to worry about was building really strong relationships with journalists to do the media relations part of our jobs. Now we have to worry about that and relationships with bloggers and influencers and customers and prospects and competitors and [&hellip... Read More

Project Prioritization: Stay Sane When Working with Tech Teams

By: Guest | March 19, 2013 | 
Tweet Share Share +1 Pin EmailShares 120Today’s guest post is by Lucjan Zaborowski. Project prioritization sucks. This is a frustration shared by both technical and non-technical teams. However, mastering prioritization is crucial to successfully working with your developers because it is vital to their workflow. So if you’ve caught yourself saying, “Why won’t the tech team push my marketing campaign live?” while overhearing an equally frustrated tech [&hellip... Read More
Gini Dietrich

Join Chris Brogan for a Special Livefyre Q&A Today

By: Gini Dietrich | March 19, 2013 | 
Tweet Share Share +1 Pin EmailShares 185Yes, I know today is not the third Wednesday of the month, but I have an advisory board meeting tomorrow so had to reschedule around that. But it’s the third Tuesday of the month so close enough. We’re going to have Livefyre Q&A day! Today we have Chris Brogan of, well, it’d probably be easier to list what he’s not famous for, [&hellip... Read More

Six Benefits of Interview-style Blog Posts

By: Guest | March 18, 2013 | 
Tweet Share Share +1 Pin EmailShares 227 Today’s guest post is by Unmana Datta. I’ve always felt interview-style blog posts are a great way to create content for a business site. But I’d only taken advantage of them in an ad hoc way until a few months ago, when I started a regular interview series on my business blog. Based on my experience, I wanted to [&hellip... Read More
Lindsay Bell

LIVESTRONG Lessons: Recovering from a Crisis

By: Lindsay Bell | March 18, 2013 | 
Tweet Share Share +1 Pin EmailShares 212Today’s guest post is by Lindsay Bell. Unless you’ve been living under a rock these last few months, you’re well aware (and probably sick to death of) the whole Lance Armstrong debacle and resulting LIVESTRONG PR crisis. Personally, I’ve never liked the man (ducks as Gini throws a heavy shoe at me). He just always rubbed me the wrong way. [&hellip... Read More