Gini Dietrich

The PR Industry’s Performance-Enhancing Drugs

By: Gini Dietrich | May 23, 2011 | 
102
I was riding my bike yesterday, thinking about this whole Lance Armstrong case getting stronger, and it occurred to me that athletes aren’t any different than PR professionals. A couple of weeks ago, when the Burson Marsteller/Facebook story broke, many, many, many people called me naive. They stated examples where PR professionals create whisper or smear campaigns. The statement, more often than not while calling me [&hellip... Read More
Gini Dietrich

Gin and Topics: The Apocalypse

By: Gini Dietrich | May 20, 2011 | 
81
Well, tomorrow is the end of the world as we know it. Or at least it is according to U.S. Christian broadcaster Harold Camping, who has calculated that May 21 is Judgment Day. Camping, who runs the Family Radio network, has offered several “infallible proofs” that the Rapture – when God will welcome all good and just souls into the kingdom of heaven – will occur tomorrow. My very [&hellip... Read More
Guest

Three Elements Of A Social Strategy

By: Guest | May 19, 2011 | 
5
Joseph Knecht is the managing director of Vipa Solutions, a technology services company. There isn’t a website that passes through Vipa deployment that isn’t filled with social icons, “Like” buttons, and various widget feeds. All too often these elements are nothing more than design features that give the site a “socially strategized” look and feel. As a kid on Long Island, a wise fisherman once told [&hellip... Read More
Gini Dietrich

Social Media for Executives

By: Gini Dietrich | May 19, 2011 | 
38
It’s Facebook question of the week time (clap, clap, clap!)! I will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash” at Counselors Academy on Sunday. I actually yelled at her from the audience. Brat! Neither here nor there. This week there isn’t a question but there IS a video! PRSA Chicago took an hour keynote I gave last month and drilled it [&hellip... Read More
Arment Dietrich

Three Ways to Create Culture

By: Arment Dietrich | May 18, 2011 | 
32
We just returned from Counselors Academy,  a PRSA conference for PR firm leaders. It’s one of my favorite times of the year. I can hardly believe it’s been two years since I was the newbie there. Back then, I was intimidated as hell to go. As a small PR practitioner based in Sandpoint, Idaho, I assumed everyone would wonder what I was doing there. I was [&hellip... Read More
Gini Dietrich

Get Your Blue Key In Support of World Refugee Day

By: Gini Dietrich | May 18, 2011 | 
39
It’s not often we talk about world news or politics on Spin Sucks, but today is a little bit different. Today I want to bring to light an issue that most of us will never have to deal with close to home. A worldwide problem most of us will never experience. A problem so big yet most of us will never know anyone who is affected [&hellip... Read More
Guest

Seven Considerations for Effective Communication

By: Guest | May 17, 2011 | 
8
Valerie Merahn Simon serves as a senior vice president at BurrellesLuce and is a regular blogger for BurrellesLuce Fresh Ideas. The other night, as I read through a certain news release for the fifth time, I began humming a slight variation to an Avril Lavigne song. Why do you have to go and make things so complicated? Writing like I know about or care about your jargon [&hellip... Read More
Gini Dietrich

Peer Index vs. Klout

By: Gini Dietrich | May 17, 2011 | 
113
I’ve just learned about a new influence measurement tool called Peer Index. It is attempting to “help you discover the authorities and opinion formers on a given topic.” It’s pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc.). Say, for instance, I want to know who the authority is on tree frogs in Singapore, I [&hellip... Read More
Guest

Soybeans Don’t Have Mammary Glands

By: Guest | May 16, 2011 | 
16
Adam Zuckerman is a blogger and people connector inspired by the intersections of business, law, media, technology, and all things outdoors. The best products in the world can fail with lackluster branding and marketing. Even some of the most successful companies of all time have experienced this phenomena. Take Coca Cola’s New Coke, Pepsi’s Crystal Pepsi, Google’s Wave, Microsoft’s Zune, and Apple’s Newton for examples. On the [&hellip... Read More