Guest

Profiling Your Social Customer

By: Guest | October 18, 2011 | 
13
Today’s post is written by Jennifer Roberts. I was riding up one of the canyon roads in Boulder, Colorado a few weekends ago. I wanted to use the ride to work out how to write an article linking my online social behavior with the concept of a social consumer. But my high-end Sella Italia Lady saddle was distracting me; it was uncomfortable. I refocused and thought [&hellip... Read More
Gini Dietrich

Create An Online Conversation

By: Gini Dietrich | October 18, 2011 | 
56
We’ve talked about listening to the online conversation. And we’ve talked about assessing where your customers and prospects are already participating online. These should have done two things for you: 1) Helped you see a pattern of where people are talking about you, the company, or the industry (i.e. blogs, Twitter, Facebook, etc.); and 2) Helped you understand where the people you already do business with are spending [&hellip... Read More
Guest

Five Effective Ways to Say No

By: Guest | October 17, 2011 | 
138
Today’s guest post is written by Ingrid Abboud aka ‘Griddy.’ Well lookie here – it seems I get to hang out at Aunt Gini’s house again. It’s been a while since I totally ignored her 500 word limit rule for guest posts my last visit ;). Oh, and here’s a head’s up – I’ve thrashed the word limit this time round as well! Sorry Gin – but Lisa [&hellip... Read More
Gini Dietrich

Jobs Czar Should Look to Small Business Leaders

By: Gini Dietrich | October 17, 2011 | 
38
Did you see Jeffrey Immelt, the chairman of GE, on 60 Minutes last Sunday? He’s been given the jobs czar title by President Obama, with the sole charge of convincing companies to hire, and Lesley Stahl was there to understand more. Her big question…whether or not the man who has sent more jobs overseas than any other chief executive has what it takes to create jobs in [&hellip... Read More
Gini Dietrich

Gin and Topics: Cycling and Social Media

By: Gini Dietrich | October 14, 2011 | 
41
It’s almost time for PRSA! I’m going to Orlando just in time for Chicago’s sub-40 degree temps. I actually love sub-40 degree temps, but I guess I can do with sitting by the pool on Sunday afternoon with Abbie Fink (right, Abbie?!?). Don’t forget, if you’re going to be there, look me up! I’ll be the one with the two Canadians and large microphones. And, we’re hosting [&hellip... Read More
Guest

Three Ways to Avoid the 5K Fundraising Event

By: Guest | October 13, 2011 | 
12
Today’s post is written by Linda Olatunde. Most nonprofits stick to some of the tried and true fundraising events to support their organization, raise money, build supporters, and gain wider recognition throughout the community. These events are the annual 5K run and the banquet dinner. As PR professionals and marketers, we take our clients’ requests to get the word out and promote these standard fundraising events in [&hellip... Read More
Gini Dietrich

Managing Negative Online Comments

By: Gini Dietrich | October 13, 2011 | 
124
It’s Facebook question of the week time (clap, clap, clap!). A few housekeeping things first. If you’re going to PRSA this weekend/next week, leave me a comment so I can say hi! And, Inside PR (Martin Waxman, Joe Thornley, and I) are hosting a TweetUp on Monday night. If you RSVP online, the first drink is on us! We’re also going to be doing lots of [&hellip... Read More
Arment Dietrich

Free Facebook Ads For Small Business

By: Arment Dietrich | October 12, 2011 | 
20
  This guest post is written by Molli Megasko Yes, it’s another Facebook post. But don’t roll your eyes yet (Howie!). I’m not going to talk about the user changes, I’m here to discuss the free ads Facebook is giving to small business. This January, Facebook is planning to give away $50 in free advertising to 200,000 small businesses across the country to show them how the [&hellip... Read More
Gini Dietrich

Nine Communication Lessons from Hitting Reply All

By: Gini Dietrich | October 12, 2011 | 
137
Alright. It’s time to have a little chat, particularly if you’re in the PR profession. If you read Gin and Topics last week (or follow the industry news), you’ll know a PR “professional” (I use that term loosely, which is why it’s in quotes) called Jenny Lawson aka The Bloggess a really bad name (I can’t even bring myself to type it here; it’s bad). The [&hellip... Read More