Gini Dietrich

By the Numbers…Where Social Media is Today

By: Gini Dietrich | April 10, 2012 | 
57
I’m on a plane again, which means I have takeoff and landing time to catch up on reading. In the bundle I packed with me this trip is the April issue of Inc. (you’re welcome, Margie…now you don’t have to read this one either). In the “Crunching the Numbers” section, they take a look at how many of us use Google to find local businesses. What [&hellip... Read More
Guest

Three Little-Known Ways to Use Pinterest to Promote Your Business

By: Guest | April 9, 2012 | 
10
Today’s guest post is written by Jessica Lawlor. You know a site has made it big when even the President of the United States is on board. Seemingly everyone is using the wildly popular social network, Pinterest, and blog post after blog post touts the benefits of the latest social media darling. Even though you’ve likely already read several articles about how to use Pinterest for [&hellip... Read More
Gini Dietrich

Social Media Breeds PR Laziness

By: Gini Dietrich | April 9, 2012 | 
62
Last week, because I was recovering from my sleepless trip to Norway, I wasn’t able to attend the PR Digital Impact Conference with my Inside PR cohorts, Joe Thornley and Martin Waxman. They were able to secure quite a few interviews with some of the conference’s speakers, which we’ll be playing in the coming weeks. But I also missed seeing some friends, such as Doug Haslam, [&hellip... Read More
Gini Dietrich

Gin and Topics: Cycling, Rainbows, and April Fool’s

By: Gini Dietrich | April 6, 2012 | 
11
Did anyone see the story of the 80-year-old woman who landed a plane after her husband died while flying? She and her husband were flying home to Sturgeon Bay, Wis., from Florida, when he slumped over the controls and died. A family friend, and pilot, got in another plane, flew up to her, and guided her through landing the plane. She ended up with a few [&hellip... Read More
Guest

Of Starbucks and Starcrossed Lovers

By: Guest | April 5, 2012 | 
26
Today’s guest post is written by Rusty Speidel. Starbucks coffee shops are funny places. They are sort of the cultural watering holes of any given neighborhood, so many weird things happen there. People meet there for breakfast, a little news, business meetings, dates—you name it. I even watched a lady order a Frappucino with TWELVE espresso shots in it. Fo realz. They can get pretty crowded too, [&hellip... Read More
Gini Dietrich

Augusta National Faces Scrutiny on “No Women” Rule

By: Gini Dietrich | April 5, 2012 | 
135
I don’t know where to begin with this one. I’m astounded. Did you know Augusta National Golf Club does not allow women to join as members? And did you know they only began allowing African American members in 1990? Did something happen last night and I woke up in 1912? Does this really happen in 2012? Yet, here we are. Twenty-two years later and we’re still [&hellip... Read More
Guest

Monetized Word-of-Mouth Business Models

By: Guest | April 4, 2012 | 
11
Today’s guest post is written by Thom Holland. Which do you trust more, an advertisement on TV or the word of mouth recommendation that you got from a friend? Your friend …of course. As marketers, you already know that. We’ve always known the best customers come from word-of-mouth referrals. They cost less money to acquire and they typically remain a customer for a longer period of [&hellip... Read More
Gini Dietrich

PR Crisis for Skittles In Wake of Controversial Teen Shooting

By: Gini Dietrich | April 4, 2012 | 
221
I’ve been watching a different kind of PR crisis unfold with great interest – that of Skittles. Skittles, you say? Taste the fruity rainbow, Skittles? Yes, Skittles. Because of the symbolism of the candy (Trayvon Martin was carrying only Skittles and a drink when he was shot), college student governments are buying it in bulk and reselling it to raise money for his family. The candy [&hellip... Read More
Guest

How to Stay Relevant In an Accelerated World

By: Guest | April 3, 2012 | 
52
Today’s guest post is written by Steve Kaplan. As I motor around today’s social media and mobile outlets, I’m both encouraged and discouraged by what I see. I’m encouraged by the number of people who have found a way to become, and remain, relevant while building a solid credential behind their personal brand. I’m discouraged because, while more and more people are actively building their brands, [&hellip... Read More