Gini Dietrich

Scale-Up Entrepreneur: Do You Have What it Takes?

By: Gini Dietrich | June 4, 2013 | 
Tweet121 Buffer Share32 Share44 +124 Pin3Shares 224I fell into running my own business quite accidentally. I was never one of those people who thought, “I have to have my own thing someday.” Of course, if you know me, it makes sense. I’m a double type A personality who is very competitive (I can hear my team laughing out loud at that right now) and always strives [&hellip... Read More
Jeriann Watkins

Anchor Text Analysis: Imperfections are OK

By: Jeriann Watkins | June 3, 2013 | 
Tweet67 Buffer Share6 Share19 +15 Pin1Shares 98There are days guest blogging is a rewarding process. Someone actually appreciates your content and doesn’t mind putting in some backlinks for you. But there are other days when all you seem to meet is frustration. No one wants your articles because you’re associated with a company. When they do take your articles, they might take out your links or claim [&hellip... Read More
Gini Dietrich

The PR Firm of the Future

By: Gini Dietrich | June 3, 2013 | 
Tweet198 Buffer Share72 Share73 +124 Pin7Shares 374As a business owner, I spend a lot of time thinking about what’s to come. In the digital information age, will more and more organizations become virtual? Will people create jobs for themselves that allow them to work to live instead of the other way around? With the Affordable Care Act coming to the U.S. workforce as early as this [&hellip... Read More
Gini Dietrich

Gin and Topics: Dancing, Rapping, and Prancing

By: Gini Dietrich | May 31, 2013 | 
Tweet61 Buffer Share22 Share14 +16 Pin1Shares 104I kind of can’t believe it’s Friday already. I guess that’s what a short week does. Of course, not a short week for me because I’m speaking at Social Capital tomorrow morning, but I’m super excited about it because I get to see a lot of my Canadian friends and I make fun of Danny Brown in my keynote. I [&hellip... Read More
Matt Hixson

Influencer Marketing: Stop Looking for the Pied Piper

By: Matt Hixson | May 30, 2013 | 
Tweet165 Buffer Share27 Share34 +110 Pin5Shares 241One of the big focuses in social marketing today is influencer marketing. The idea being that if you can get one person to tell something to their large audience, their audience will listen. For organizations this is seen as less effort and potentially high response. In reality, things aren’t that simple. Let’s take a look at a few things to [&hellip... Read More
Gini Dietrich

Building a Community: What’s the Secret Sauce?

By: Gini Dietrich | May 30, 2013 | 
Tweet202 Buffer Share56 Share47 +142 Pin8Shares 355In just two days, I will be joining Karen Wilson, Lara Wellman, and all of my Canadian friends at Social Capital and I cannot wait (though I think Lindsay Bell might be just a tad more excited than me)! My keynote topic this year is Blogging, Community, and Making it Work and we’re going to spend some time talking about building [&hellip... Read More
Kate Finley

Five Ways YOU Can Be a Dream PR Intern

By: Kate Finley | May 29, 2013 | 
Tweet115 Buffer Share47 Share26 +17 Pin1Shares 196Interns and internships. Despite high hopes and the best laid plans, chances are those are two words that induce stomach knots and noticeable cringes for the majority of us. It’s not that your first PR internship was intended to blow up in your face, and it’s not that we don’t want our interns to succeed. It’s just that somehow… there seemed [&hellip... Read More
Gini Dietrich

What is PR? Tactics a PR Pro Will Use Today

By: Gini Dietrich | May 29, 2013 | 
Tweet141 Buffer Share25 Share78 +118 Pin15Shares 277Remember a couple of weeks ago that blog post that suggested you use your PR skills when networking? Remember one of the tips they recommended was to know when it’s appropriate to show your bra strap? At a networking event. In a business setting. And somehow this is a PR skill? Clearly, I’m astounded (I’m still not over it), but it got [&hellip... Read More
Rosemary O’Neill

How a Two Sentence Email Became a Top News Story

By: Rosemary O’Neill | May 28, 2013 | 
Tweet139 Buffer Share18 Share28 +17 Pin3Shares 195It all started with the best Monday staff meeting ever. My husband/CEO and I decided over the weekend to offer unlimited paid time off to every one of our staff, no strings attached. In our minds, it was a matter of respecting our colleagues as adults and teammates. We would set the goals and milestones, and let them decide how [&hellip... Read More