Gini Dietrich

Content Marketing: Get New Content Without Tons of Work

By: Gini Dietrich | August 19, 2013 | 
44
By Gini Dietrich Hubspot did a State of Content Marketing survey a couple of years ago. In it, they asked 1,400 business owners how content affects leads generated for their organizations. The results were interesting. It found, of the business-to-consumer organizations that consistently create new content, 88 percent of them had generated more leads than when they began content marketing. And, among business-to-business organizations, 67 percent [&hellip
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Gini Dietrich

The Three Things, Edition 44

By: Gini Dietrich | August 18, 2013 | 
10
By Gini Dietrich Welcome to the 44th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly (I’m back while Lindsay Bell-Wheeler is on vacation!). For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings [&hellip
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Yvette Pistorio

Gin and Topics: A Party Pooper and the Banana Potato Song

By: Yvette Pistorio | August 16, 2013 | 
32
By Yvette Pistorio Oh Friday, we meet again. I love Friday because it means I get to sleep in past 5:30am for two straight days and get more reading done. It’s the little things (note from Gini: Apparently working with me makes everyone early birds!). But I’m sad  summer is coming to an end – although I have to say, I’m thoroughly enjoying the fall-like weather [&hellip
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Frank Strong

The Shoulders of Giants: Three Essential Communications Theories

By: Frank Strong | August 15, 2013 | 
19
By Frank Strong Arguably scientist and inventor, Isaac Newton was downplaying his brilliance when he allegedly said, “If I have seen further it is by standing on ye shoulders of giants.” I suspect however, the person who literally defined gravity, was speaking in far more clinical terms: He was crediting theory. In the profession of PR, indeed in the larger realm of marketing, practical experience is [&hellip
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Gini Dietrich

User-Generated Content: Tips for that and Original Content

By: Gini Dietrich | August 15, 2013 | 
29
By Gini Dietrich I have a friend who runs a business in Baltimore. It’s a consulting business that provides IT services for little organizations you may have heard of such as National Geographic and the U.S. Marine Corp. She saw me speak at her Vistage group and often sends me questions about marketing, public relations, content, and social media. And, like I recommend to all of our [&hellip
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Neicole Crepeau

Conducting a Usability Study is Easier than You Think

By: Neicole Crepeau | August 14, 2013 | 
1
By Neicole Crepeau When you think of usability testing, do you may imagine labs with one-way glass, degreed experts writing elaborate test plans, and eye-tracking software? Perhaps you think only big companies can afford to usability test their websites and apps. It’s not true. You don’t need a lab to do usability testing. Nor do you need to be an expert to conduct a decent study [&hellip
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Yvette Pistorio

Social Media and SEO: They Just Go Together!

By: Yvette Pistorio | August 14, 2013 | 
42
By Yvette Pistorio When I started working in social media (just a mere two years ago) I never even heard of search engine optimization. As embarrassing as it is to admit it, it’s true. Judge all you want, but I’ve come to terms with my ignorance! Back then my focus was learning the different ways businesses were using social media. How were they building communities? How did they [&hellip
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Matt Boyd

Your Startup Checklist: Five Key Things to do Before You Launch

By: Matt Boyd | August 13, 2013 | 
15
By Matt Boyd The biggest responsibility of an early stage entrepreneur is answering this question: Do people want or need the product you’re offering? It’s a bit of a catch 22. No product, no testing. No testing, no feedback. No feedback…well, you see where I’m going with this. Fortunately, there’s good news! I’ve made a list of some simple ideas that worked for us at Sqwiggle [&hellip
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Gini Dietrich

Six Tips for Better Public Speaking

By: Gini Dietrich | August 13, 2013 | 
101
By Gini Dietrich I love Mexican food. If I could eat it every day, I would. I used to try to limit it to once a month, but I decided a couple of years ago, I exercise enough, I can eat it once a week. When I’m in a new city or we want to try a new Mexican restaurant, I judge the place by their [&hellip
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