Guest

Personal Branding Tips, SEO, and Red Socks

By: Guest | January 17, 2013 | 
18
Tweet Share Share +1 Pin EmailShares 159 Today’s guest post is by Andy Crestodina. Sometime during sophomore year in college, I decided to wear red socks. That day, I threw out all of my old socks and bought a dozen pairs of new red ones. Since that day, I’ve only worn one color socks: Red. Once people learn this, they often ask to check my socks [&hellip... Read More
Gini Dietrich

Is Social Business a Buzzword or is There More to it?

By: Gini Dietrich | January 17, 2013 | 
54
Tweet Share Share +1 Pin EmailShares 318When I spoke in Holland right after Thanksgiving, a woman in the audience asked me what I think about social business. I told her I thought it was a buzzword the social media geeks use to get more business. I hurt her feelings. Apparently she is creating a business around the idea. Because I hurt her feelings and because she [&hellip... Read More
Lindsay Bell

Five Simple Steps to a Classic PR Disaster

By: Lindsay Bell | January 16, 2013 | 
51
Tweet Share Share +1 Pin EmailShares 264Today’s guest post is by Lindsay Bell.  Allow me to introduce to you The City of Hamilton, Ontario and its partner in PR apocalypse, Dialogue Partners. Hamilton started out as bucolic rolling farmland tucked in and around the Niagara Escarpment, purchased after the War of 1812. Today it’s a bustling metropolis of just more than a half million residents, give [&hellip... Read More
Gini Dietrich

New Social Media Tools: Graph Search, Delicious, and Branch

By: Gini Dietrich | January 16, 2013 | 
57
Tweet Share Share +1 Pin EmailShares 234Big news at Facebook yesterday, huh? I’m not going to dissect Graph Search for you. There are a gazillion blog posts already written about it. The best I’ve seen (so far) is one from Christopher Penn titled, “Five Tips for Facebook Graph Search Optimization.” I suggest checking it out because he makes some interesting points about how Facebook now competes [&hellip... Read More
Guest

How Soon Is Now? The Future of PR Firms, Part 2

By: Guest | January 15, 2013 | 
13
Tweet Share Share +1 Pin EmailShares 165Today’s guest post is by Ken Jacobs.  In yesterday’s post, I shared the five critical capabilities I believe agencies must offer and/or the actions they must take to both best serve their clients and stay relevant in the coming months. These were based on a panel in which I participated last year on “The Future Of PR Firms” at the North [&hellip... Read More
Gini Dietrich

Survey Says: PR Pros Use too Many Buzzwords

By: Gini Dietrich | January 15, 2013 | 
117
Tweet Share Share +1 Pin EmailShares 386We used to play this game in the office that didn’t really have a name. I suppose you could call it Corporate BINGO, except we didn’t fill out cards or have winners. We had a six foot whiteboard in the kitchen and, every time someone said (what we considered) some dumb corporate language, we’d write it down on the board. [&hellip... Read More
Guest

How Soon is Now? The Future of PR Firms, Part 1

By: Guest | January 14, 2013 | 
14
Tweet Share Share +1 Pin EmailShares 200Today’s guest post is by Ken Jacobs.  In the last few months of 2012, we saw a number of posts about PR firms of the future. One, by a number of executives from various PR agencies in PR Week about what the PR firm of 2017 will look like, resulted in this sharp response from Danny Brown. I watched this [&hellip... Read More
Gini Dietrich

2013 Business and Personal Goals

By: Gini Dietrich | January 14, 2013 | 
97
Tweet Share Share +1 Pin EmailShares 118This year has started off really rough. I joked to a friend the other day that, if the first two weeks are any indication, 2013 isn’t going to be so fun. I was sick during the holidays so I didn’t do my normal New Year’s planning. I haven’t even blogged about my goals. Instead I’ve been sucked into this thing we [&hellip... Read More
Gini Dietrich

The Three Things, Edition 15

By: Gini Dietrich | January 13, 2013 | 
4
Tweet Share Share +1 Pin EmailShares 53Welcome to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 15th edition and you may notice “books” is becoming a bigger deal here. What can I say? I read a lot. For those of you new to this series, The Three Things arrives in [&hellip... Read More
Gini Dietrich

Gin and Topics: Pranks, Public Dancing, and Ballet

By: Gini Dietrich | January 11, 2013 | 
43
Tweet Share Share +1 Pin EmailShares 100It’s been in the lower 50s here most of the week and it’s pouring rain. Mr. D said to me last night, “Jeez. If it were colder, this would be snow.” Yeah, yeah. Rub it in. Mother Nature hates me. I got cross-country skis for my birthday last year (February) and I’ve only been able to use them three times! [&hellip... Read More
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