Gini Dietrich

The Ethics of Whisper Campaigns

By: Gini Dietrich | May 16, 2011 | 
144
“For years, Mark Zuckerberg, the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,” from the New York Times on May [&hellip... Read More
Gini Dietrich

Gin and Topics: Wag the Dog

By: Gini Dietrich | May 13, 2011 | 
21
If you’re in the PR industry, you’ve certainly already heard about Facebook hiring Burson Marsteller to create a smear campaign against Google. But this is an important story to follow for everyone in the business world. The gist of it is…earlier this week, USA Today reported that former CNBC tech reporter, Jim Goldman, was caught spreading lies about Google on behalf of an unnamed client. Speculation [&hellip... Read More
Guest

Seven Reasons Moms Rock as Entrepreneurs

By: Guest | May 12, 2011 | 
98
Erica Allison is a mom, wife, and entrepreneur/owner of Allison Development Group: Strategic public relations and marketing firm in Western, N.C. Many of you know by now that I’m a mom. I also consider myself to be an entrepreneur. I jumped into running my own business four years ago, with a brief interruption to have baby #2, then got back in the saddle this past June [&hellip... Read More
Gini Dietrich

Integrating Social and Traditional Media Relations

By: Gini Dietrich | May 12, 2011 | 
80
It’s Facebook question of the week time. Woo hoo! Today’s question comes from Jenn Whinnem. Before I tell you her question, let me tell you how you can find her. She is a communications officer at the Connecticut Health Foundation (which will make sense when you read her question), she is a contributing author at SMB Collective, and she can be found on Twitter and LinkedIn. [&hellip... Read More
Arment Dietrich

Five Tips to Grow Your Facebook Community

By: Arment Dietrich | May 11, 2011 | 
31
Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. When I wrinkled my nose thinking, “Jeez, what a silly question,” I realize it’s not a silly question at all. In fact, after looking through a variety of other Facebook company pages, it seems this is something that should [&hellip... Read More
Gini Dietrich

Competing for Who Is Most Stressed

By: Gini Dietrich | May 11, 2011 | 
138
I’ve been doing a lot of self-talk lately. You know. The kind where you have to convince yourself to behave differently than you feel because you’re a leader and you set the example. You see, the launch of Spin Sucks Pro didn’t go exactly as planned and I’m not in control of what needs to be changed and fixed for it to be valuable to you [&hellip... Read More
Guest

The Psychology of the Celebrity

By: Guest | May 10, 2011 | 
7
Russell Roering is a social media marketing consultant in the Chicago northern suburbs and blogs about social media, marketing, and business best practices on SocialMediaBrat.com. Public relations professionals are celebrity-makers. Whether we’re promoting a brand or a person; the business of PR is about packaging a celebrity for public consumption and selling it to the world. I’m in the business of communications via social media and community [&hellip... Read More
Gini Dietrich

Executives and the Ostrich Syndrome

By: Gini Dietrich | May 10, 2011 | 
100
This first ran on DIY Blogger, Dino Dogan’s blog, during his Fear of Marketing week. If you don’t know Dino, DIY Blogger, or what he and Dan Cristo are doing with Triberr, I suggest you check it all out! And, if you read this over there, just move to the comments. We all know that’s where the real action is anyway. I spend a good amount [&hellip... Read More
Guest

Five Ways To Freshen Up Your Tweets

By: Guest | May 9, 2011 | 
18
Leo Widrich is the co-founder of a new Twitter App called BufferApp, which allows you to tweet more fresh content without annoying your followers. Getting noticed on Twitter isn’t always easy. If your stream is anything like mine there are lots of tweets rushing by and competing for your attention all the time. How do you stay relevant, and make yourself heard above the noise? How [&hellip... Read More