Gini Dietrich

Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage

By: Gini Dietrich | July 31, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 216Have you ever heard of censorship? According to, censor means, “An official who examines books, plays, news reports, motion pictures, radio and television programs, letters, cablegrams, etc., for the purpose of suppressing parts deemed objectionable on moral, political, military or othergrounds.” And now the “etc.” has extended to Twitter. A critic of NBC and it’s coverage of the [&hellip... Read More

Defining the True Elements of Brand

By: Guest | July 30, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 145 Today’s guest post is written by Brad Breininger. A quick search for “buy logo” on the Internet will deliver a wide range of purveyors with prices such as $29, $38, and $59 – even some “starting at $5.” Does anyone really believe that a $5 logo is the right solution for any business? Where do $5 logos even fit [&hellip... Read More
Gini Dietrich

Changing the World for Women…One Organization at a Time

By: Gini Dietrich | July 30, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 250A couple of weeks ago, we learned about Marissa Mayer joining Yahoo! and the conversation in the media began to circle not around her qualifications, but the fact that she’s a pregnant woman. In the comments of the blog post I wrote about it, Marianne Griebler suggested we talk about what we can do to “combat this offensive nonsense, mentor young [&hellip... Read More
Gini Dietrich

Gin and Topics: Celebrities Making Fun of Themselves

By: Gini Dietrich | July 27, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 62It’s time for the Olympics! It’s time for the Olympics! It’s time for the Olympics! I can’t wait! I have a brother who is 12 and he’s coming to visit (from Portland) this weekend. We can’t wait to watch the Opening Ceremonies together. First, I’m headed home from Canada and can’t wait to use my Global Entry for the [&hellip... Read More

Five Ways to Improve Your Local SEO

By: Guest | July 26, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 199This week our guest posts focus on the latest trends in SEO. Today: Local search by Monia Raymond.  Every day, more companies learn a bit more about SEO,and every day, competition for  website traffic increases. For small businesses dependent on location, local SEO has become one of the most important search tactics, especially after the recent Panda update. Gini Dietrich wrote [&hellip... Read More
Gini Dietrich

The Chick-fil-A PR Crisis

By: Gini Dietrich | July 26, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 212I’ve been in Canada all week, in meetings with clients, sitting in new business meetings with our Thornley Fallis colleagues, and speaking at Third Tuesday (and at SocialMix today). So I haven’t been able to keep up on the news as much as I typically do. So when the Chick-fil-A fiasco hit my inbox earlier this week, I made [&hellip... Read More
Arment Dietrich

Declare Your Content Mission

By: Arment Dietrich | July 25, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 111Today’s guest post is written by Lisa Gerber. Despite the fact we all might get writer’s block from time- to-time, there is no shortage of ideas, or places for inspiration for content topics. But let me ask you this: Do you have a mission for the content you provide? There are plenty of businesses out there for which finding [&hellip... Read More
Gini Dietrich

Five Easy Ways to Use Google+

By: Gini Dietrich | July 25, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 286Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was this an answer to Facebook? Did we finally have a way around the famous opt-out process the giant social network uses? Was Google to be more kind with our private information? Or was it going to go the way of [&hellip... Read More

SEO: Why a Focus on Rankings Is So 00’s

By: Guest | July 24, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 196 This week our guest posts focus on the latest trends in SEO. Today: Bringing your SEO efforts up to date by Brad Shorr.  If your firm is fixated on its search ranking positions, you are dangerously out of date with your approach to SEO. I stress “dangerously” because, while rankings have been a poor barometer of SEO effectiveness for [&hellip... Read More