Gini Dietrich

How “No Comment” Has Edelman In Trouble

By: Gini Dietrich | January 25, 2011 | 
112
Uh oh. Edelman is in trouble again…this time over a media request from Ragan about Best Buy On. Mark Ragan, who most of you know if you’re in the PR industry, asked one of his reporters to contact Best Buy to interview them about their new On, the new “magazine” they’ve created for customers. Mark, like a lot of us, see the trend of companies becoming publishers [&hellip... Read More
Guest

The Social Media Balance: How Do You Find It?

By: Guest | January 24, 2011 | 
50
Tony Hastings is the man behind the Top 10 Blog. So what do I mean by balance? That really depends on your reasons for using social media and what your aims are with your blogging, tweeting, and ‘socialising’. To my mind there are three types of social media users and the concept of balance will be different for each group... Read More
Gini Dietrich

Hiring a PR Firm

By: Gini Dietrich | January 24, 2011 | 
46
There has been quite a bit of discussion here of late about the PR industry; why Doug Davidoff thinks we don’t have a seat at the proverbial table, why The Economist is completely off-base about our industry today, and why Les McKeown is tired of hearing about the shiny, new penny from PR professionals. Because of all of that discussion, and because I know a good [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Jan. 21, 2011

By: Gini Dietrich | January 21, 2011 | 
64
I’ve had one of those weeks that I thought, “It’s OK, Gin. Just get through the week and you can write the top five on the plane Friday morning.” But then the plane didn’t have WiFi and then I had a small fire to put out so now I’m writing this under serious pressure. Come on! I can do this! I have 20 minutes. With no [&hellip... Read More
Guest

How Long is Too Long?

By: Guest | January 20, 2011 | 
356
Ingrid Abboud aka ‘Griddy‘ is a whole lot of things with a ridiculous amount of interests. Get your mind out of the gutter people! I’m talking about posts and comments. Jeez! When the fabulous Aunt Gini (editor’s note: She calls me this because of the Christmas video with my nieces and nephew) asked me to guest post on Spin Sucks, I was ecstatic. But I’ll be honest [&hellip... Read More
Gini Dietrich

Guidelines for Working with Guest Bloggers

By: Gini Dietrich | January 20, 2011 | 
45
Chris-Tia Tgin Donaldson asks Gini Dietrich on the Arment Dietrich Facebook question of the week, “What are your guidelines for working with guest bloggers? Do you still invite them to write? Do they mainly approach you? Do you require exclusivity for some period of time?” What we do/require is in my answer below (or click here from your reader). What are your guidelines... Read More
Guest

Never Dedicate a Blog Post to Disagreeing with Someone

By: Guest | January 19, 2011 | 
122
Editor’s note: I (Gini) asked Martyn Chamberlin to republish a blog post he wrote last week after I wrote about Chris Brogan’s bigger ear marketing advice. I’m a big believer in listening to all sides of a debate and opening our minds because, you never know, you might change your mind. At the very least, you’ll become more wise and understanding. As humans, we love a good [&hellip... Read More
Gini Dietrich

Gaining Respect for Yourself and the PR Industry

By: Gini Dietrich | January 19, 2011 | 
135
A few weeks ago, Doug Davidoff wrote an open letter to PR professionals, which speaks about the client’s view of our profession and how we’re stuck on tactics and not on results. And on Monday, Les McKeown wrote “Living with the Pregnant Widow,” a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having [&hellip... Read More