Yvette Pistorio

How to Leverage Visual Content in Your Marketing Mix

By: Yvette Pistorio | July 10, 2013 | 
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Tweet202 Buffer Share17 Share36 +113 Pin3Shares 271 By Yvette Pistorio Visual content is key in marketing. People love videos and images because, in today’s super-fast information world, they are a quick way to absorb it all. Some companies think they are too boring and no one would be interested in pictures of their employees/business/offices/insert any other excuse here. But the truth is they are…very interested. People [&hellip... Read More
Alex Genadinik

One-Star Reviews: How Mobile App Ads Can Backfire

By: Alex Genadinik | July 9, 2013 | 
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Tweet68 Buffer Share7 Share21 +12 Pin1Shares 99 By Alex Genadinik By now it has been well documented there are three main challenges in the mobile business world: Creating the app, marketing the app, and making money from the app. This is no different than almost any other business in which you have to provide a product or a service, market it, and make money from it. [&hellip... Read More
Gini Dietrich

Ignite Presentation: Six Tips to Give the One of Your Lifetime

By: Gini Dietrich | July 9, 2013 | 
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Tweet114 Buffer Share57 Share35 +120 Pin2Shares 228 By Gini Dietrich When I was at Counselors Academy last month, the luncheon the first full day was called 52N. Going into it, all I knew is my friends – Roger Friedensen, Martin Waxman, Darryl Salerno, Bret Werner, and Abbie Fink (representing the women!) – were all presenting. With a plate full of fresh fruits, veggies, and salad, I [&hellip... Read More
Maritza Diaz

How Film and TV Jobs Prepared Me for PR

By: Maritza Diaz | July 8, 2013 | 
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Tweet73 Buffer Share10 Share16 +115 Pin3Shares 117 By Maritza Diaz At my first PR job I was told, “The agency will love you because of your production background.” I thought, “Well that’s a first.” It turned out she was right. A film publicity storm was about to make landfall, and my film and TV jobs on productions such as ALI, I Love You Philip Morris, Top [&hellip... Read More
Gini Dietrich

Paula Deen: A Lesson in Crisis Communications

By: Gini Dietrich | July 8, 2013 | 
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Tweet223 Buffer Share71 Share64 +122 Pin3Shares 383By Gini Dietrich A couple of weeks ago, I hadn’t heard anything about the Paula Deen crisis yet, but was watching The Today Show when they announced she had canceled the morning’s appearance, citing exhaustion and the inability to physically move. Al Roker said, “I hope she reconsiders. We’re friends of hers.” And I jumped to the web to figure out [&hellip... Read More
Alicia Lawrence

Competitor Analysis: Four Keys to Unlocking a Successful Strategy

By: Alicia Lawrence | July 3, 2013 | 
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Tweet135 Buffer Share18 Share37 +110 Pin5Shares 205 By Alicia Lawrence A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge. Creating a PR or marketing plan without solid research on your competitors is like competing in a game without knowing the judging criteria. The customer is your judge, and they have done [&hellip... Read More
Lindsay Bell

The Top 10 Guest Blog Posts of 2013 (January – June)

By: Lindsay Bell | July 3, 2013 | 
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Tweet84 Buffer Share85 Share26 +117 Pin4Shares 216 By Lindsay Bell Well, it’s been nearly a year since I started working here at Spin Sucks and Arment Dietrich. I’m not gonna lie, it’s making me a little verklempt. And going over all of the incredible guest blogging content I’ve had the pleasure of having a hand in over that time is making me something else. Proud as H – [&hellip... Read More
Unmana Datta

Eight Reasons Infographics Are Overrated

By: Unmana Datta | July 2, 2013 | 
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Tweet159 Buffer Share20 Share20 +17 Pin1Shares 207 By Unmana Datta Infographics have been around for a while now, and I’m afraid they are here to stay. Afraid? Overrated? You might have gathered I’m not a fan. Here’s why infographics drive me crazy. Tweet159 Buffer Share20 Share20 +17 Pin1Shares ... Read More
Gini Dietrich

The Spin Sucks Summer Reading List

By: Gini Dietrich | July 2, 2013 | 
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Tweet77 Buffer Share34 Share27 +118 Pin5Shares 161 By Gini Dietrich I’m a huge fiction fan. My senior year in college, I took a women’s literary course to finish out my English degree, and I remember sitting in the stairwell of the creative writing department reading. No one would think to look for me there so I could read, uninterrupted, for hours. It was like I was [&hellip... Read More
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