Guest

Was Kraft Right In Hiring Ted Williams?

By: Guest | January 11, 2011 | 
86
Guest post by Gregg Jaffe, the owner of Big Teeth Productions. He’s not only a close friend, he’s one of the most witty, too! Check out his thoughts on the creative behind Kraft using Ted Williams for their Mac & Cheese commercials. If you had told me last week that the most famous Ted Williams in America would NOT be the guy who hit over .400 [&hellip... Read More
Gini Dietrich

Walmart Fighting Hunger Campaign Is A PR Mess

By: Gini Dietrich | January 11, 2011 | 
73
No matter how you feel about the way Walmart does business, you have to admire the fact that they always try new PR strategies before any0ne else does. Granted, they also tend to fall all over themselves in the process. But they are always one of the first major corporations to try new technologies. Remember the “Walmarting Across America” blog in 2006? It featured the journey [&hellip... Read More
Guest

How a Social Media Release Can Help Spread Your Story

By: Guest | January 10, 2011 | 
15
This first ran on Dec. 29, but we’re re-running because most of us didn’t work much that week! Guest post by Andy Donovan, founder and president of Donovan Group Inc. and a proud Canadian. I consider myself a bit of a story teller. And conversely, I enjoy other story tellers. This is why, as a communicator, I enjoy what I do for my clients, as I [&hellip... Read More
Gini Dietrich

The (Wrong) Image of the PR Industry

By: Gini Dietrich | January 10, 2011 | 
132
On Friday, in the top five, I promised we would revisit the Economist article that Justin Goldsborough sent to me. Titled “Public Relations: Rise of the Image Man,” it’s a story that is a must-read if you are in the communication industry. I’m about to give you a Cliff’s Notes version (and my opinion), but please take 20 minutes later this week and read the full [&hellip... Read More
Gini Dietrich

The Top Five Stories for Week Ending Jan. 7, 2011

By: Gini Dietrich | January 7, 2011 | 
32
Well, I took a couple of weeks off from the top five for obvious reasons, but I’m baaaack! And a crazy week in the news it has been. Groupon is closing a $950MM round of funding (prepping for an IPO, is my guess) and Goldman Sachs invested $450MM in Facebook (prepping for an IPO to beat Groupon to the punch, is my guess). Can anyone hear [&hellip... Read More
Guest

Five Social Media Tips for the Hospitality Industry in 2011

By: Guest | January 6, 2011 | 
36
This first ran on Dec. 28, but we didn’t want you to miss it with the holiday time off. And it’s written for the hospitality industry, but we think the tips work well for any industry. Guest post by Didi Lutz, an award-winning public relations professional specializing in the travel and hospitality industry. I believe social media can help the hospitality industry through the Great Recession and give it a [&hellip... Read More
Gini Dietrich

What Does BP Do Now?

By: Gini Dietrich | January 6, 2011 | 
54
The Arment Dietrich Facebook question of the week comes from Jamie Sandford who asks, “What does BP do, from a PR perspective, now that the oil crisis is over?” My answer is in the video (along with what the heck is going on with all these dead birds?!), but I’d love to know if you agree or not. And if you’re getting this in your Reader [&hellip... Read More
Arment Dietrich

Anti-Tracking Internet Browsers

By: Arment Dietrich | January 5, 2011 | 
14
Mozilla recently announced their new version of Firefox (Firefox 4) will include an anti-tracking or a ‘Do Not Track’ function allowing users to be in more control of what data is shown to them through Internet browsers. Because of the recent Federal Trade Commission (FTC) endorsement addressing advertisers to limit the amount and use of behavioral Web tracking, the FTC countered their declaration by reaching out [&hellip... Read More
Gini Dietrich

Case Study: Wholesome Tummies Grows Via Facebook

By: Gini Dietrich | January 5, 2011 | 
59
This ran in the January issue of Franchise Times so it’s franchise-specific. But I think you’ll really appreciate the case study that comes from building a business through Facebook ads. Think you can’t have an ROI from Facebook? Think again. Wholesome Tummies, a franchise out of Florida, has used Facebook (and Facebook alone) to gain five new franchisees since February of 2009. A business started in [&hellip... Read More