Guest

Wine, Food, Shoes and Marketing

By: Guest | January 18, 2011 | 
9
Barbara Weaver Smith is founder and president of The Whale Hunters, a strategic sales coaching company that helps small businesses grow fast by selling bigger deals to bigger customers. She is having Gini on her monthly Expert Series call tomorrow and asked if we wouldn’t mind reposting the information about the show, what you’ll learn, and how you can register (free, but registration is required). Gini [&hellip... Read More
Gini Dietrich

Four Mobile Marketing Growth Areas

By: Gini Dietrich | January 18, 2011 | 
60
This first ran on MyMobiManager, a company that creates content management systems for the mobile web. Creative and fun, if you’re looking for help in that area, you should check them out! And now back to your regularly scheduled blog post… Most of the work we do at Arment Dietrich is B2B. We do some start-up consumer work, but the majority of our clients fall in [&hellip... Read More
Guest

Living with the Pregnant Widow

By: Guest | January 17, 2011 | 
131
Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends. The Russian poet Alexander Herzen wrote that after a revolution we are left with “not an heir, but a pregnant widow…a long night of chaos” in which the old is gone but the new has not yet arrived. Hello, I’m your client. Nice to meet you. Um…thanks, that’s [&hellip... Read More
Gini Dietrich

The 10 Reasons Integration Is Crucial In 2011

By: Gini Dietrich | January 17, 2011 | 
65
This blog post first ran on TheTop10Blog so if you read it there, move along to the comments, where you always find the real gold anyway. It shouldn’t come as any surprise to you that 2011 is the year of integration. This past year you got to play with social media tools and figure out which were most applicable to your business. Now it’s time to stop playing [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Jan. 14, 2011

By: Gini Dietrich | January 14, 2011 | 
18
Before I bring you the top five stories of the week, I want to wish a happy birthday to the best mom in the entire world…MINE! Happy birthday momma! I love you tons! And, while not on the list of the stories you should read if you missed them, this morning I was listening to the recap of Ted Williams’s visit with Dr. Phil. Have you [&hellip... Read More
Guest

Are You A Small Minded Business?

By: Guest | January 13, 2011 | 
58
Troy Claus is co-founder and partner at Bonsai Interactive Marketing, a full-service marketing agency, offering integrated and digital solutions. He also blogs at TroyClaus.com. “All I need to do to take my business to the next level is get a Facebook page and a Twitter account.” That has become the mindset of many SMBs (Small Minded Businesses). Coupled with that mindset is usually the understanding that [&hellip... Read More
Gini Dietrich

Introducing Lisa Gerber!

By: Gini Dietrich | January 13, 2011 | 
41
It’s Facebook question of the week time, but this week you get to meet Lisa Gerber, our new chief content officer instead! Lisa joining the Arment Dietrich and Spin Sucks executive team is really personal to me because Lisa and I started as friends two years ago. I would moan and complain that she got to ski every day and she would moan and complain that I [&hellip... Read More
Arment Dietrich

Seven New Year’s Resolutions for Your Marketing

By: Arment Dietrich | January 12, 2011 | 
8
My aunt runs a mystery shopping company, Market Viewpoint. Her January sales and marketing newsletter discusses her hopes for her audience in the New Year. Which got me thinking, instead of wishing all of you a happy New Year and a successful 2011; I’ve taken the liberty to supply you with New Year’s marketing resolutions. These New Year’s marketing resolutions can be taken personally but are meant for [&hellip... Read More
Gini Dietrich

Why Brogan’s Bigger Ear Marketing Is Wrong

By: Gini Dietrich | January 12, 2011 | 
358
One of the last people I want to antagonize is Chris Brogan, but I’ve been thinking about this all week so here goes nothing. Dear Chris, You are wrong. Love, Gini On Monday, Chris had a blog post called “Bigger Ear Marketing for Authors.” In the post he extols wisdom about using Twitter and Foursquare searches to find people who are in bookstores. When found, he [&hellip... Read More