Guest

Eleven Reasons Domino’s Turnaround Campaign Worked

By: Guest | June 6, 2011 | 
39
Adam Toporek is the owner of IntenseFence Management Solutions and blogs about small business and franchising. The past decade has seen some great public relations campaigns, particularly in the for-profit realm. Doritos knocked it out of the park when it “crashed” the Super Bowl, Tourism Queensland put its island on the map when it created The Best Job in the World, and Old Spice reignited its [&hellip... Read More
Gini Dietrich

What You Can Learn about Gaming from Klout +K

By: Gini Dietrich | June 6, 2011 | 
113
I’m not a fan of Klout. Determining influence based on how someone participates online (mostly Twitter) is baloney. For instance, it shows I’m more influential than Jay Leno, which is just laughable. But I have to hand it to them. With the launch of +K, they’ve incorporated four elements of gaming that makes me envious…and make me want to log into my account every day... Read More
Gini Dietrich

Get Twitter Follow and Google +1

By: Gini Dietrich | June 5, 2011 | 
38
It may not come as a big surprise to you that Google is trying to beat Facebook. And Twitter is trying to figure out how to monetize. And it’s been a big week for both with Google +1 and Twitter follow launching. Sean McGinnis wrote an introductory piece on +1 and the future of search here a couple of weeks ago, before it was launched to most [&hellip... Read More
Gini Dietrich

Gin and Topics: Money Grows On Trees

By: Gini Dietrich | June 3, 2011 | 
39
I love short weeks! Nothing better than the feeling of thinking it’s Thursday only to discover it’s Friday. There is a lot going on in the digital world. From Groupon getting ready for their IPO and Google launching +1 to LinkedIn going public and Twitter introducing their follow button and photo sharing, it’s been a busy June! Anyone have the feeling we’re repeating history? Say 11 [&hellip... Read More
Guest

SEO Run Amok

By: Guest | June 2, 2011 | 
33
Brian Meeks returns! Brian has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg). Search engine optimization is all the rage these days. In fact, if you don’t practice SEO, you obviously don’t ‘GET IT’ and might have poor personal hygiene. There are two common reasons cited for avoiding SEO; both completely unacceptable: 1. What the [&hellip... Read More
Gini Dietrich

The Dos and Don’ts of Executive Social Media

By: Gini Dietrich | June 2, 2011 | 
108
It’s Facebook question of the week time (clap, clap, clap)! It’s been a few weeks since I’ve done a real video question and I have a special treat for you. We’re going to have a lesson in how to say my name. That’s right…you’re going to learn how to say my name! Well, I also sing a song. On video. I’m pretty sure it can be [&hellip... Read More
Arment Dietrich

Game Mechanics and Its Effect On Marketing

By: Arment Dietrich | June 1, 2011 | 
43
Gini Dietrich and I get the question often, “What is the point of Foursquare? Why are you on it?” Our answer? So we can beat one another. That’s the reason. We just want to win. So when David Tyler, Chris Pirillo, and Mike Schneider took the stage at BlogWorld East to talk about the marketing effect of gamification, I was in for a treat. What Is [&hellip... Read More
Gini Dietrich

A Blog Post About Nothing

By: Gini Dietrich | June 1, 2011 | 
375
I’m looking at a blank screen this morning, wondering what I’m going to write about today. It’s 6:06 am and inspiration hasn’t hit yet. This is unusual. You see, what I really want to write about, what I really want to get out of my system, is how embarrassed I am at the uproar caused by Danny Brown and me having to change the title of [&hellip... Read More
Guest

What Groucho Marx Taught Me About Community

By: Guest | May 31, 2011 | 
28
Jack has been writing for print and web publications for more than 20 years, covering a wide range of topics including: Business, technology, parenting, politics, education, sports, and religion. My computer ate what could have been the greatest guest post ever written for Spin Sucks. It was the sort of post that was better than Muellerific. It is no exaggeration to say that when it was [&hellip... Read More