Gini Dietrich

PR Firms Botch 95% of Social Media Campaigns?

By: Gini Dietrich | June 13, 2011 | 
149
I’m going to preface this blog post by saying I have not read Thank You Economy by Gary Vaynerchuk. I did read Crush It, but it was really difficult for me to get through because the writing is so poor. In his defense, Gary does admit he’s not a writer; rather he wrote the book because he was asked to do so…and then he was asked [&hellip... Read More
Gini Dietrich

Three Premium eBooks

By: Gini Dietrich | June 12, 2011 | 
34
eBooks are all the rage right now. Some are free and some come at a price. Having written and produced three (you can find “Dear CEO” and “Social Media Primer” by clicking here), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle or Nook. Because of that, there are three [&hellip... Read More
Gini Dietrich

Gin and Topics: The Magnited States of America

By: Gini Dietrich | June 10, 2011 | 
45
Did everyone see Google yesterday? In honor of Les Paul’s birthday, they created a little guitar that you can actually play. And, due to popular demand, they’re keeping it there for another day. So. Freaking. Cool! If you haven’t had a chance, head over there and cut yourself a little song. It’ll even teach you how to play certain songs. It’s a good loss of productive [&hellip... Read More
Guest

The Website Is Alive and Well

By: Guest | June 9, 2011 | 
24
Jennifer Devitt is a co-owner and VP of business development at SYDCON Web Development. What’s the one thing mobile, social media, PR, marketing, advertising, Facebook, Twitter, and QR codes all have in common? Websites. Ultimately, what are Facebook and Twitter? Websites. Where do PR, marketing, and ad campaigns direct customers and prospects? Websites. What tool in your online quiver takes priority? Your website. But Wired Magazine declared the [&hellip... Read More
Gini Dietrich

Pros and Cons of Co-Authoring a Blog

By: Gini Dietrich | June 9, 2011 | 
76
It’s Facebook question of the week time (clap, clap, clap)! This week’s question comes from Alex Wood. He asks: “Hey Gini, happy Friday from Australia! I have a blog Q for you (and anyone else who feels like chiming in) Q: Are there any truly successful blogger ‘partnerships’ out there? I mean, two ppl working together on the one blog with the one vision. Sure, more hands, [&hellip... Read More
Guest

Maker’s Mark Hires Jimmy Fallon and #FAILS

By: Guest | June 8, 2011 | 
28
An entrepreneurial attorney with an MBA, Adam Zuckerman is a blogger and people connector inspired by the intersections of business, law, media, technology, and all things outdoors. You may have noticed that Maker’s Mark has tapped actor, comedian, and television personality Jimmy Fallon to narrate it’s most recent TV commercial, “It isn’t about hype.” For those unfamiliar, Jimmy is an ex-SNL cast member, now hosts NBC’s Late [&hellip... Read More
Gini Dietrich

Social Media and Music In the 70s

By: Gini Dietrich | June 8, 2011 | 
167
My friend Rusty Speidel wants to be a rock star when he grows up. A real rock star. Not of Internet fame, but of Jimi Hendrix fame. Because of that, he’s totally plugged in (no pun intended) to the music industry. And he sends me trend emails all the time…mostly to see what kind of connection I’ll make between the music industry and social media, based [&hellip... Read More
Guest

Make Sharing Easy. Your Happy Customers Will Thank You.

By: Guest | June 7, 2011 | 
66
Samantha Collier is an artist, mother, law firm business development coordinator and social media enthusiast, and a @developsocially partner. The Experience I recently traveled to San Francisco for a conference. The firm I work for sponsors an upscale annual dinner for approximately 180 guests. I was co-organizing the event so it was critical that everything be perfect; particularly the food, which, we all know, can make or [&hellip... Read More
Gini Dietrich

Help Change the Laws On Stalking

By: Gini Dietrich | June 7, 2011 | 
105
It was 2:40 a.m. and the phone rang. “Hello?” “I saw you today.” “Excuse me?” “You were wearing a black suit, a blue and white checked shirt, black pantyhose, and black and white heels with a peep toe.” “Who is this?” “I’ll be watching you.” I sat up straight in bed. A man’s voice I didn’t recognize knew exactly what I wore to work that day. [&hellip... Read More