Gini Dietrich

Leadership Lessons In Washington

By: Gini Dietrich | August 10, 2011 | 
178
Let’s see. I’ve already talked about religion here, when I talked about how missions prepare Mormon men and women for leadership positions. So why not talk politics, too? Actually, I’ve been trying to find both communication and leadership lessons in what’s happening in Washington. Because I’m so disgusted by it all, it’s hard to separate the emotion from the business. But I think I finally have [&hellip... Read More
Guest

Five Ways to Build Trust with B2B Customers

By: Guest | August 9, 2011 | 
101
Today’s guest post is written by Marianne Worley. Not long ago, B2B companies thought customers wanted to buy from great companies. Marketers promoted products and services with self-important platitudes, such as: 1. We are the leader in the industry. 2. We were founded by the smartest engineer in the world. 3. Our products are unsurpassed. Today, a few companies still cling to this old strategy, but the [&hellip... Read More
Gini Dietrich

Three Blogs You Must Read

By: Gini Dietrich | August 9, 2011 | 
262
A couple of weeks ago, solopreneur and PR pro extraordinaire, Kellye Crane, wrote a blog post title, “Three People You Must Read.” She recommended Valeria Maltoni, David Meerman Scott, and Jeremiah Owyang. I concur! Then Justin Goldsborough followed suit and recommended three of his own. While Ingrid Abboud aka Griddy aka Brigitte was vacationing in Greece (and kept texting me photos as if I wouldn’t be [&hellip... Read More
Guest

Three Things Threatening Authenticity

By: Guest | August 8, 2011 | 
208
Today’s guest is written by Jayme Soulati. Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. It was used in a variety of ways by a variety of practitioners when I launched an effort awhile back to define public relations on my blog. Social media [&hellip... Read More
Gini Dietrich

Public Relations vs. Marketing

By: Gini Dietrich | August 8, 2011 | 
295
Last week I violated the rules of the Network of PR Professionals LinkedIn group. I didn’t mean to, but, according to the group “rules,” you can only post things in there that are about traditional PR. But I posted the summary of Marcus Sheridan’s webinar about the types of content you can create to generate leads. And, because the blog post said “generate inbound leads” instead of “attract [&hellip... Read More
Gini Dietrich

Gin and Topics: Gangs, Tanks, and Naughty Dogs

By: Gini Dietrich | August 5, 2011 | 
68
Is it a holiday in the U.S. and someone forgot to tell me? There was NO traffic this morning. What is going on? Anyone? Bueller? No? Maybe they’re all staying home so they can finish The Hunger Games series. Not that, uh, I want to do that. I can’t help it! They are sooooo good! If you haven’t read them, get on it. Stat! And continue [&hellip... Read More
Guest

Five Ways to Humanize Your Brand In Social Media

By: Guest | August 4, 2011 | 
85
Today’s guest post is written by Tammy Kahn Fennell. If you haven’t already, it’s time to get real. In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. This is not easy for everyone, and many brands still don’t get it. Customers are savvy about your “realness” and they know when [&hellip... Read More
Gini Dietrich

Using Guest Bloggers

By: Gini Dietrich | August 4, 2011 | 
166
It’s Facebook question of the week time (clap, clap, clap!). Hey Danny Brown and Nancy Davis? You’re no longer banned. But watch your Ps and Qs. I can easily reinstate it. So this week’s question comes from Erin Feldman. She’s the founder and CEO of Factotum, where she writes content for websites, blogs, and social networks. She’s fairly new to the social/blogosphere scene, in terms of [&hellip... Read More
Arment Dietrich

Defining Your Keywords

By: Arment Dietrich | August 3, 2011 | 
37
Today’s guest post is written by Molli Megasko. For those of you who write content for Yahoo! you’ve probably received the new “Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.” If you don’t, then this is a great beginners’ guide for writing online (blogs, websites, enewsletters, keywords, SEO, etc.). The book covers writing for an online audience, user-interface, [&hellip... Read More