Bob LeDrew

Social Media Success and the Second Commandment

By: Bob LeDrew | June 18, 2013 | 
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Tweet113 Buffer Share20 Share22 +13 Pin2Shares 160I am of the atheistic persuasion. So this may come as a bit of a shock, but I’m gonna do a little preaching on the Second Commandment, social media style. For those of you who need a refresher: “Thou shalt not make unto thee any graven image…Thou shalt not bow down thyself to them, nor serve them…” Before I get [&hellip... Read More
Gini Dietrich

Seven Tools for Writing Blog Posts

By: Gini Dietrich | June 18, 2013 | 
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Tweet222 Buffer Share68 Share54 +136 Pin7Shares 387“You can’t catch a fish if you don’t put the bug in the water.” – Brad Farris, CEO of Anchor Advisors and founder of Enmast On Saturday, I went out for an early morning bike ride so I could get in the miles on the lakefront without fighting foot traffic later in the day. At the turnaround spot, I decided [&hellip... Read More
Shanna Mallon

Social Stories: How to Use Storytelling on Twitter

By: Shanna Mallon | June 17, 2013 | 
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Tweet234 Buffer Share31 Share66 +112 Pin1Shares 344Humans love stories, so when you use the basic elements of narration on Twitter, it’s to your social marketing advantage. Do you know how to tell your brand’s story on that social network? Are you engaging your audience, even in 140 characters or less? The limitations of Twitter are no excuse for not putting storytelling to work, especially when you [&hellip... Read More
Gini Dietrich

Rest in Peace, Arthur Yann

By: Gini Dietrich | June 17, 2013 | 
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Tweet90 Buffer Share28 Share39 +16 Pin2Shares 165On Thursday night, Arthur Yann was on the train home from the reception before Silver Anvils when he suffered a massive heart attack and passed away. He was 48. I first met Arthur in the same way I’ve met many of you…here on this blog. As the vice president of public relations for our industry’s trade organization – the Public [&hellip... Read More
Gini Dietrich

The Three Things, Edition 36

By: Gini Dietrich | June 16, 2013 | 
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Tweet29 Buffer Share6 Share9 +1 Pin1Shares 45 Happy Father’s Day to all you dads out there! This is the 36th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings [&hellip... Read More
Gini Dietrich

Gin and Topics: Mean Tweets and Our Preconceived Notions

By: Gini Dietrich | June 14, 2013 | 
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Tweet54 Buffer Share4 Share14 +1 Pin1Shares 73Friday, we meet again! I both love and hate summer. I love it because of summer hours and riding my bike outside and getting a really terrible cycling tan, which renders wearing sundresses impossible. But I hate it because no one is around and it takes about 16,000 times longer to get any work accomplished. I guess I should be [&hellip... Read More
Mana Ionescu

Is Marketing Automation Cheating or Just Slightly Creepy?

By: Mana Ionescu | June 13, 2013 | 
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Tweet115 Buffer Share18 Share31 +14 Pin2Shares 170When I asked my brainiacs’ circle if marketing automation was cheating, their responses ranged from: “Why would it be?” “It’s a non-issue.” “It’s smart marketing.” “Maybe it’s slightly creepy.” At the same time, the question does come up. A lot. So let’s see, when is marketing automation smart, and when do we run the risk of going too far? Tweet115 [&hellip... Read More
Gini Dietrich

Vote for the Spin Sucks Subtitle

By: Gini Dietrich | June 13, 2013 | 
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Tweet62 Buffer Share26 Share26 +19 Pin1Shares 124As many of you know, I am in the middle of writing Spin Sucks, the book. It’s a little more than half-finished (yay!) and it’s getting down to crunch time. Not only do I have to finish the book by August 1, now is the time the edits begin and we have to choose a subtitle. You’d think the subtitle [&hellip... Read More
Yvette Pistorio

Nine Reasons Fans Don’t “Like” Your Status Updates

By: Yvette Pistorio | June 12, 2013 | 
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Tweet192 Buffer Share37 Share48 +19 Pin2Shares 288You know those times when you find a great meme/image/anecdote, and you share it on your Facebook page…only to see…nothing? Crickets. Yeah, I hate when that happens too. There’s nothing worse then thinking, “Oh this is going to be great” and then it falls flat. Why do I care so much? Because I care about our community and I want [&hellip... Read More
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