Gini Dietrich

Join Chuck Hemann for a Special Livefyre Q&A Today

By: Gini Dietrich | July 24, 2013 | 
265
By Gini Dietrich Once upon a time, in a far away land, I met Chuck Hemann. At the time, he was thinking about moving to Chicago to work for Edelman and he had lots of questions (yes, it gets really cold for several months). He made it six months (he clearly didn’t listen to me) and then the winter got to him and he went back [&hellip
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Martin Waxman

What’s the Future of PR?

By: Martin Waxman | July 23, 2013 | 
30
By Martin Waxman There’s an old joke about the difference between advertising and PR. In advertising you pay…in PR you pray. These days, however, all the marketing disciplines seem to be doing their fair share of praying. We’re all trying to figure out where the seismic shifts are taking us
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Lindsay Bell

Coffitivity: Coffee Shop Noise and Creativity

By: Lindsay Bell | July 23, 2013 | 
52
By Lindsay Bell-Wheeler Noise. We all live with it. Everyday. All day long. For most of us, the first sound we hear in the morning is the alarm clock. It’s annoying. And loud. And it just keeps getting louder. Garbage and delivery trucks. Non-stop construction and/or road works. Traffic congestion – horns honking, motorcycles revving. Sirens blaring from emergency vehicles. Public transit vehicles near destroying our [&hellip
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Kate Finley

Free Google Penalty Checker Tool: Check Your Site in Two Minutes!

By: Kate Finley | July 22, 2013 | 
34
By Kate Finley If I could pick a theme song for Google this year, it would be: The Times They are a changin.’ Dylan reference aside, we’ve seen some major changes at Google during the past few months. From the demise of Google Reader and restrictive access in the Keyword Tool to the lackluster remains of Google Alerts and the sunset of Feedburner, it’s clear the [&hellip
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Gini Dietrich

The Rebel’s Guide to Email Marketing Webinar

By: Gini Dietrich | July 22, 2013 | 
18
By Gini Dietrich When I speak, particularly to groups of business owners, one of the stats I show is how many emails were sent just last year (529 trillion). I use this to prove a point: Email marketing is far from dead and, while we have new and shiny tools to use, it’s one we tend to forget about. Not only does it work effectively, if [&hellip
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Lindsay Bell

The Three Things, Edition 40

By: Lindsay Bell | July 21, 2013 | 
8
By Lindsay Bell-Wheeler Welcome to the 40th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that [&hellip
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Gini Dietrich

Gin and Topics: Michael Jackson Reincarnate and Boys as Girls

By: Gini Dietrich | July 19, 2013 | 
23
By Gini Dietrich I know. I know. I’m not supposed to be doing Gin and Topics anymore. I CAN’T HELP MYSELF! I think it was Mark Twain who said being is writer is like having a disease. You’re not better until you get it out of your head. Plus, so many of you sent me such great videos this week, I felt like I had to [&hellip
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Jayme Soulati

Online Self-Publishing: Write Book, Power Brand

By: Jayme Soulati | July 18, 2013 | 
14
By Jayme Soulati In business, marketers look for the next new tactic to power the brand. Public relations professionals are hunting for the same opportunity. If you’re the business owner or executive, when was the last time you took an introspective look at the wealth and breadth of knowledge you’ve accumulated throughout the years? For leaders interested in amping brand power, writing a business book, and [&hellip
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Gini Dietrich

Online Habits: Is Less Really More?

By: Gini Dietrich | July 18, 2013 | 
118
By Gini Dietrich Yesterday I received an interesting email from my friend Frank Strong. In it he said he’s doing an interview piece on his blog and he’d like me to answer some questions. He said, “I don’t want this to be just fluff, though. I want to ask some hard questions tailored to each person. For you, I want to ask about your social engagement. [&hellip
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