Gini Dietrich

Net Semi-Neutrality: New Rules from the FCC

By: Gini Dietrich | December 22, 2010 | 
31
Well, the FCC has made their decision on net neutrality and we are now faced with two versions of the web. One where we are protected on our computers, but not on our phones. Which means we can gain access to anything we want if we’re using our browsers, but the wireless carriers can block apps if they want (i.e. AT&T could block Yelp or Verizon [&hellip... Read More
Guest

The Myth of Black Friday and Why We Should End It

By: Guest | December 21, 2010 | 
2
Guest post by Michael Shmarak, principal of Sidney Maxwell Public Relations. OK, a quick show of hands – how many people got out of bed at some ungodly hour and stood in line for any number of Black Friday deals last month? For those who raised hands, may I ask that you take that hand, form a cup with your other hand, and splash cold water [&hellip... Read More
Gini Dietrich

WikiLeaks End Our Perception of Control

By: Gini Dietrich | December 21, 2010 | 
58
When I speak, my audiences are typically white men over the age of 50 and the vast majority of them don’t believe (or don’t want to believe) the web is changing not only the way we do business, but the way we communicate with one another. I always hear, “Oh my kids shop online” or “My younger employees use Facebook” but they believe the use of [&hellip... Read More
Guest

The Facebook “60 Minutes” Interview: Square Peg in Round Hole

By: Guest | December 20, 2010 | 
9
Guest post by Jocelyn Rimbey, digital marketing manager at The Cyphers Agency. Anyone who is anyone in the social media world watched Mark Zuckerberg’s “60 Minutes” interview with Lesley Stahl. We tuned in, DVR’d, or watched online, because, after all, we are all weirdly obsessed with this thing called Facebook. And while the interview proved insightful and interesting, it lingered in our minds. The meeting was, [&hellip... Read More
Gini Dietrich

Nine Books to Give as Holiday Gifts

By: Gini Dietrich | December 20, 2010 | 
67
If you shop like Martin Waxman, you have four (and a half) more shopping days. And Amazon is offering shipping that will get you your gifts on time if you order by Wednesday. So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. It will save you time and a trip to the [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Dec. 17, 2010

By: Gini Dietrich | December 17, 2010 | 
22
Does it feel like an off week to you? I fully realize NO ONE will be working next week, but I didn’t expect it this week. Between final interviews for our chief content officer position (BTW, we are now on the hunt for a chief marketing officer), our social media trends webinar, meetings with potential investors, and a big deadline for Project Jack Bauer today, I [&hellip... Read More
Guest

Job Hunting: What Makes You Remarkable?

By: Guest | December 16, 2010 | 
8
... Read More
Gini Dietrich

How Effective Are Product Give-Aways?

By: Gini Dietrich | December 16, 2010 | 
22
The Arment Dietrich Facebook question of the week comes from Joe Hackman who asks, “How valuable and effective are product give-aways to generate interest in a brand/product? Also what potential pitfalls do you see with this type of promotion?” If you’re receiving this in your Reader, click here and the video will magically appear! If you’re not a video watcher or don’t care about the answer, [&hellip... Read More
Arment Dietrich

Top 10 Posts of 2010

By: Arment Dietrich | December 15, 2010 | 
13
As the year winds down we’ve been reflecting on how successful Spin Sucks has been and how excited we are for Project Jack Bauer. It’s because of you…the community here… that this blog is at a level we never imagined. Because of that, we took a look at your favorite blog posts. So today I present the top 10 Spin Sucks blog posts of 2010!... Read More