How Content Creators Can Think Like Fiction Writers

By: Guest | May 15, 2012 | 
Today’s guest post is written by Jill Pollack.  Reality TV is Giving Us Mental Whiplash I caught my college professor friend Susan watching one of “The Real Housewives” shows. I wanted to call her on it but before I knew it, I was sucked in, my head aching from the quick cut editing and crazy camera movements. Ah, the guilty pleasure of reality television shows… they ... Read More
Gini Dietrich

Writing for You…Or the People?

By: Gini Dietrich | May 15, 2012 | 
A few weeks ago, I came across an OpEd by Ann Patchett. It was in the New York Times and she was lamenting the fact there was no Pulitzer Prize winner in fiction this year. Before I go on, let me be clear I also think it’s a shame there were three finalists, but no Pulitzer Prize winner, too. But the OpEd read like sour grapes to ... Read More

Your Business Logo: Does it Really Matter?

By: Guest | May 14, 2012 | 
Today’s guest post is written by Amina AlTai. When businesses, new or old, take it upon themselves to hone their identity and tell the story of their brand through their logo, they are embarking on a huge endeavor; one that is rarely given enough consideration. A brand logo is an opportunity to speak to consumers’ subconscious and make an emotional appeal about the values of the ... Read More
Gini Dietrich

Marketing in the Round is Here!

By: Gini Dietrich | May 14, 2012 | 
Last May, I was in New York for BlogWorld and I met Geoff Livingston, for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. We already knew we think alike, putting business goals ahead of anything else through our marketing and ... Read More
Gini Dietrich

Gin and Topics: Man Named T-Rex and Dancing Harvard Boys

By: Gini Dietrich | May 11, 2012 | 
It’s been a crazy couple of weeks! I keynoted at Social Slam, took Mr. D to Vegas for his birthday, and co-keynoted (with Jay Baer) at Counselors Academy. And, on top of all of that, Marketing in the Round came out and, those of you who pre-ordered it began receiving it this week and sent in pictures (which we’ve posted on Pinterest). But I slept for ... Read More

Three Ways to Be a Better Integrated Marketing Professional

By: Guest | May 10, 2012 | 
Today’s guest post is written by Leah Nurik.  Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. These professionals were the first to embrace email and email marketing. They were early ... Read More
Gini Dietrich

Can an Algorithm Write a Better News Story than Humans?

By: Gini Dietrich | May 10, 2012 | 
My dear friend Carmen Benitez sent a story to me a couple of weeks and I’ve had to take that long to really absorb it. You see, it’s about algorithms becoming better storytellers than journalists, and I’m not sure how I feel about it. A couple of months ago, I was speaking to a group of business leaders. One of the attendees told me he pays ... Read More

Three Things Your New Company Needs In Order to Dominate

By: Guest | May 9, 2012 | 
Today’s guest post is written by Micah Smith.  It’s pretty safe to say no one likes a crappy economy. Salaries and jobs have been cut, people have lost their homes and livelihoods, gas prices have gone through the roof, and many people are starting from scratch. The good news is incredible things tend to rise from the ashes. Because of that, in the midst of the ... Read More
Gini Dietrich

Sixteen Ways to Use Pinterest for PR

By: Gini Dietrich | May 9, 2012 | 
Yesterday I was invited to talk Pinterest for PR at the Public Relations Association of Louisiana in New Orleans. When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).” Because, as we all know, I LOVE PINTEREST! Rather than talk to the room from slides, I had written down 16 ways to use Pinterest ... Read More