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Oct 14
2008
Arment Dietrich

How to spot spin

Over the past couple years posting on FADS I have come to find that spin can appear in all shapes and sizes.  Spin doesn’t hate against color or race or religion or class.  But how do you spot spin?  The real question is; how do you know when you’re being spun? 

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Oct 10
2008
Gini Dietrich

"Funnest" is Not a Word

Dear Steve (Jobs, of course),

Word on the street is that you are the most hands-on CEO in business today.  Therefore I am writing to let you know “funnest” is not a word.

You might want to send your copywriter back to school.

Signed,

A Huge Fan

Oct 08
2008
Arment Dietrich

Whodunit This Time?

Wait until next year

Another year is wasted. T-shirts with beer stains and tears permanently on them are now tucked away in dressers; hats are place neatly on bedroom racks, and bank accounts of many Wrigleyville residents are showing signs of normalcy — well, at least mine is. Yes, the Chicago Cubs 2008 season is over with…and man did I fight the keyboard to type that sentence.

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Oct 02
2008
Patti Knight

Short-term Revenue vs. Long-Term Lasting Business Relationship?

Our firm has experienced growth and will be expanding in the next few months.  I was asked to contact current vendors to inquire as to the terms of our current contract, as well as a buy-out figure.  Most vendors were helpful and seemed to want to retain our business.  There is always an exception and in this case it was with Global-com Web site.

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Sep 26
2008
Arment Dietrich

What they wrote and what I read

Earlier this week, two pop-culture news stories broke in the media – Clay Aiken announced he’s gay and Lindsey Lohan announced she and Samantha Ronson are an item. To my disappointment, two of the most respected, well-known media outlets released the information without any regard for professionalism or poise.

 

 

 

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Sep 22
2008
Arment Dietrich

Let me get my spinoculars on …

A spin spotter?  Come on.  First of all it’s one thing to push blame of spin on PR people but how lazy do we think newspapers are that they need spinoculars?

 

Apparently, there is a new program for journalists to download and it catches any bias or spin in their pieces.  As Katherine asks the question herself “do you think this product is performing a task that editors and newspapers should be doing themselves?”  Continue Reading »

Sep 18
2008
Gini Dietrich

Where Is Communication Inside A Bankruptcy Filing?

What a shame that Lehman Brothers employees found out the bankruptcy protection filing through the media.  The New York Times earlier this week reported that, while Dick Fuld tried to the very last minute to save the company, he ended up issuing a news release at 12:30 on Monday morning announcing the filing.

Where is his PR team?  Do they not have a seat at the table?  Is the internal communication run by their HR department?  Where is their senior HR person?  Not at the table?

The Times reported, “Some Lehman employees wondered whether Fuld, who many inside the bank now view with deep anger, would address workers and explain what they could expect.”

In today’s age, how is it that employees still receive devastating news via the media?  I thought the days of going to work and finding the doors padlocked or receiving a voicemail at work saying the company was bankrupt were over.  Am I being naive to think they know better?  I don’t get how a 158-year-old company doesn’t talk to 25,000 employees AT ALL.

Sep 17
2008
Patti Knight

Choosing the right celebrity spokesperson…

As a mother, I have always tried to persuade my children to make healthy, nutritious food choices.  When my son was young his cereal of choice was sugar based and almost always had some toy inside that he just couldn’t live without.  I read with interest the 9/16/08 article in PR Week by Kimberly Maul read more and was reminded of a day in 1992 (I think)…

 

when Michael Jordan changed my son’s cereal of choice.  I asked him what cereal he wanted and to my delight his response was “Wheaties”!  The reason for his cereal choice change was due to the wise decision General Mills made in their choice of Michael Jordan as their celebrity spokesperson.  That same son – now in his 20′s – still eats Wheaties!  He may never have tried the cereal if it weren’t for MJ!  Ms. Maul reported on the recent PRWeek’s Entertainment and Media Roundtable panel discussion of the changing celebrity culture, with celebrities touting themselves as brands, and how celebrities can work with products and companies in the PR world.  The right celebrity spokesperson choice can boost the sales of a product for years to come!

Patti Knight

 

Sep 16
2008
Arment Dietrich

Bias Journalists, Really?

As the world focuses on politics, as it probably should with the upcoming election, I find it difficult to get involved. My parents are both Democratic, but by no means are they considered hardcore political enthusiasts. So, in a way, I was raised to not really care. Let’s be honest, does anyone truly know the platforms of all the politicitains on the voting card, besides the future president?

Recently, I can’t help but read up on what John McCain is doing — throwing celebrity slurs at his counterpart and hiring a woman to keep up with Obama (I hope McCain didn’t miss Saturday Night Live this past weekend.) Now McCain is dealing with bias journalists that he used to be friends with. WAIT… biased journalist? A politician friends with media professionals? Hmmm…

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Sep 04
2008
Arment Dietrich

What an unfortunate accident

According to Advertising Age, the top HR executive of media agency, Carat Group, recently sent an e-mail with job-cut talking points to all employees. Directed solely at senior management in preparation for restructuring and downsizing, the memo also made its way into the mailboxes of those being fired.

 

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