Gini Dietrich

Always Obey Your Gut: A Sean Spicer Case Study

By: Gini Dietrich | May 17, 2017 | 
13
The hardest lesson in life and in business is to always obey your gut. We know this. We practice this. And yet, there are times we are wooed and don't do it
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Tony Tie

Three Ways to Harness the Power of Inspirational Marketing

By: Tony Tie | May 16, 2017 | 
1
Social inspiration has become a key decision-driver among consumers. Tony Tie looks at ways to harness the power of inspirational marketing and loyalty among your audience, one post at a time.
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Gini Dietrich

Five Step Formula to Craft an Unbeatable Media Relations Pitch

By: Gini Dietrich | May 16, 2017 | 
3
To craft an unbeatable media relations pitch, follow this proven five-step formula that works, hands down, every, single time.
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Pawan Deshpande

How to Use Asset Tracking to Shape Your Content Strategy

By: Pawan Deshpande | May 15, 2017 | 
2
Do you track content post-download? Asset tracking is important for the same reasons that it’s important to track beyond page views and analyze consumption metrics such as scroll depth. Pawan Deshpande shares how this data should inform your content strategy
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Laura Petrolino

Stay Focused at Work: Three Tips to Maximize Efficiency

By: Laura Petrolino | May 15, 2017 | 
9
Success requires us to stay focused at work. But in a world of constant distractions this can be extremely difficult. Laura Petrolino has three tips will help you overcome the constant pull on your attention so you can accomplish your goals
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Gini Dietrich

Gin and Topics: Dogs Who Love Cake and Open Your World

By: Gini Dietrich | May 12, 2017 | 
7
On this week's Gin and Topics, we learn of Salma Hayek's dog who loves cake, how to open our worlds to other opinions and experiences, and more
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Gini Dietrich

The Big Question: How to Drive PR Results at Trade Shows

By: Gini Dietrich | May 12, 2017 | 
15
On this week's Spin Sucks Big Question, we asked, "How can you drive PR results from your trade show participation?" Here is what six experts had to say
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Sandra Longcrier

Increased Business Knowledge is Key to Effective Communication

By: Sandra Longcrier | May 11, 2017 | 
0
Can effective communication help achieve business goals? Sandra Longcrier says it can, but you need to understand your company's business before you can effectively talk about it. She has more
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Gini Dietrich

Two Steps to Build Your Individualized Productivity Plan

By: Gini Dietrich | May 11, 2017 | 
12
Productivity, doing more with less, work-life balance..these are all things we struggle with daily. Take these two steps to create your productivity plan
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Sean Schroeder

Four Ways to Succeed at Marketing in the Age of Information Overload

By: Sean Schroeder | May 10, 2017 | 
0
Learning new things in this age of information overload can seem daunting for any marketer. Sean Schroeder says by narrowing your focus and concentrating on one piece of the puzzle at a time, you can become a marketing master without falling victim to information overload. Read on for more
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