Gini Dietrich

How to Build a Marketing Funnel for Facebook Ads

By: Gini Dietrich | May 24, 2016 | 
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process... Read More
Kimberly Crossland

Meternity Leave: A Publicity Stunt or Complete Brilliance?

By: Kimberly Crossland | May 23, 2016 | 
Meternity, coined by author Meghann Foye, has angered women around the globe. Was it a publicity stunt or complete brilliance... Read More
Laura Petrolino

Content Creation Through Excavation

By: Laura Petrolino | May 23, 2016 | 
Laura Petrolino explains why content excavation vs. content creation should be the first place you focus when developing a successful content marketing plan... Read More
Gini Dietrich

Gin and Topics: Strange, Cheesy Videos

By: Gini Dietrich | May 20, 2016 | 
On this week's Gin and Topics, we'll admit it's both strange and cheesy. You have everything from The Guacamole Song to JT and Anna Kendrick... Read More
Russ Fradin

How to Supercharge Your Internal Communications

By: Russ Fradin | May 19, 2016 | 
Just like any other department, internal communications needs to be proactively maintained. If you revamp your company’s internal communications, productivity will skyrocket because time-sensitive messages will reach employees quickly and be read promptly. Furthermore, keeping your best talent connected to your mission and vision will inspire loyalty and a sense of community — which will ultimately increase retention. Don’t allow your internal communications to limp along... Read More
Gini Dietrich

Beautifully Written Quotes to Inspire Your Writing and Your Life

By: Gini Dietrich | May 19, 2016 | 
Many authors and aspiring writers keep a file of quotes that inspire and motivate them. Here are several on writing, women, hard work, and failure... Read More
Andrew Pelletier

Achieve Success in Communications With These Behaviors

By: Andrew Pelletier | May 18, 2016 | 
If you want to achieve extreme success in today’s dynamic communications industry, Andrew Pelletier has a list of the six behaviors most PR “superstars” embrace. ... Read More
Gini Dietrich

Use the PESO Model to Supercharge Your PR Program

By: Gini Dietrich | May 18, 2016 | 
In today's digital world, where a prospect has hundreds of touchpoints into your organization, it's important to use a PESO model for your PR program... Read More
Roger Gallager

What Is Sleep Marketing and How Should You Use It?

By: Roger Gallager | May 17, 2016 | 
Today, marketing experts are developing ways on how to influence consumers through the unconscious mind. The Sleep Marketing Scheme is a new exciting concept that businesses may tap into. To win with this novel strategy, Roger Gallager says it is essential to understand how the brain works during sleep... Read More