Jeremy Miller

Refer to Your Values in a Crisis

By: Jeremy Miller | August 20, 2014 | 
22
Strategies can change, but values don’t. Your company’s values are the glue that hold it together. Ignore them and a crisis will get the better of you... Read More
Gini Dietrich

Join Ann Handley for a Special Author Q&A Today

By: Gini Dietrich | August 20, 2014 | 
413
The monthly Spin Sucks author Q&A features a new book in the fields of PR, marketing, content, social media, and more. Today we have Ann Handley live... Read More
dev

Bad Reviews: A Crisis or a Blessing?

By: dev | August 19, 2014 | 
23
Bad reviews are a reality that most businesses will face at some point. But sometimes, bad reviews are actually a blessing in disguise for many reasons... Read More
Gini Dietrich

Newsjacking Gone Wrong: Four Simple Rules to Heed

By: Gini Dietrich | August 19, 2014 | 
78
When the news of Robin Williams hit the masses, PR pros rushed to pitch what their client could offer. But some of what we saw is newsjacking at its worst... Read More
Howie Goldfarb

How the Zutano Blogger Outreach Program Hit Huge Audiences

By: Howie Goldfarb | August 18, 2014 | 
36
Blogger outreach can be a very powerful marketing tool if done right. And Zutano show us how to increase awareness and sales through blogger relations... Read More
Gini Dietrich

PR Agency: Boutiques vs. Large

By: Gini Dietrich | August 18, 2014 | 
65
There are pros and cons to working with a large PR agency and a boutique. Here is the beginning of such a list to help you decide which is best for you... Read More
Gini Dietrich

Gin and Topics: A Recorded Conversation Between Sisters

By: Gini Dietrich | August 15, 2014 | 
10
In this week's Gin and Topics, we have a recorded conversation between sisters that is then acted out by one of their sons, the Manning brothers, and more... Read More
Gini Dietrich

The Spin Sucks Inquisition: Marcus Sheridan

By: Gini Dietrich | August 15, 2014 | 
48
Marcus Sheridan—aka The Sales Lion—sits on the Spin Sucks Inquisition hot seat. Though you may feel like you already know him, you'll learn something new... Read More
Martin Waxman

Crisis Simulation: The Next Best Thing to Being There

By: Martin Waxman | August 14, 2014 | 
27
When it comes to an online issue or crisis, the question is not an if, but a when. Practicing a crisis simulation every few months can be your savior... Read More
Gini Dietrich

21 Must Haves in Your Social Media Policy

By: Gini Dietrich | August 14, 2014 | 
39
Many organizations still do not have a social media policy. It doesn't need to be a long and drawn-out legal affair. Here are 21 things it should include... Read More