Laura Petrolino

Four Examples of User-Generated Content with Generational Appeal

By: Laura Petrolino | October 17, 2017 | 
As user-generated content continues to become increasingly powerful for brands, organizations must consider generational differences in its appeal.

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Gini Dietrich

Don’t be Scared! Top Challenges PR Agencies Face

By: Gini Dietrich | October 17, 2017 | 
The challenges small- and mid-sized PR agencies face are many, but solvable. Here are seven challenges, with solutions, you can begin on today

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Corina Manea

Why You Shouldn’t Ignore Video Content

By: Corina Manea | October 16, 2017 | 
Video content can be scary for some who don't love the camera, but Corina Manea argues it must be included in every one of your PR campaigns

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Laura Petrolino

How to Protect Your PR Plan Against the Forces of Evil

By: Laura Petrolino | October 16, 2017 | 
These five forces can make or break your PR plan. Laura Petrolino explains how to build it to work with them vs. against them and successful drive your goals

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Gini Dietrich

Gin and Topics: Thank You Notes to Hillary Clinton #GirlPower

By: Gini Dietrich | October 13, 2017 | 
On this week's Gin and Topics, your heart will warm with the thank you notes The Tonight Show writes to Hillary Clinton. That and four other great videos

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Mike Connell

The Big Question: The Best Ways to Invest in Your Career?

By: Mike Connell | October 13, 2017 | 
No matter your communications job, who you serve, or what you do, it is critical to invest in professional development for yourself.

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Hilary Bird

Easy Ways to Boost ROI Using Video Marketing

By: Hilary Bird | October 12, 2017 | 
Video marketing is no longer complicated. Even your cellphone is a viable recording platform. So marketers have no excuse not to try video marketing

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Gini Dietrich

Seven PR Metrics that Will Gain You Respect

By: Gini Dietrich | October 12, 2017 | 
The PR industry continues to get no respect because we STILL haven't figured out how to measure our work. Here are seven PR metrics to get you started

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Ashley Stryker

Has Audience-Focused Content Marketing Created an Echo Chamber?

By: Ashley Stryker | October 11, 2017 | 
The modern content marketing boom is a geyser of blogs, videos, and quizzes—all designed to be the content that you, as an audience, want to see

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Gini Dietrich

Five Ways to Evolve and Learn New Communications Skills Now

By: Gini Dietrich | October 11, 2017 | 
It's scary to be in a constantly evolving industry—scary and hard to keep up. But there are five ways you can learn new skills now and take away the stress

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