Nadya Khoja

Original Research is Fundamental to Content Marketing

By: Nadya Khoja | February 24, 2016 | 
Inbound marketing is the most effective method to use if you want to build a following of people that will advocate for your brand. But with so many people creating content that everyone is searching for, it becomes very difficult to produce something that breaks through all the noise. According to Nadya Khoja, the solution is to create truly new and original content by conducting your own research... Read More
Gini Dietrich

What You Can Learn from Honda to Prepare for a Crisis

By: Gini Dietrich | February 24, 2016 | 
Honda continues to have to recall cars with faulty airbags, which has created a crisis for them for years. Here is what you can learn from their PR team... Read More
Erik Huberman

Clients are Players—Why isn’t Your Agency?

By: Erik Huberman | February 23, 2016 | 
Erik Huberman discusses the non-committal attitude of clients as they pass on the long-term contracts with agencies and choose to shop around instead. He makes an argument for the month-to-month contract which will encourage agencies to continue proving their value, in addition to protecting your business from contract disputes. Do you agree with him... Read More
Gini Dietrich

SaneBox is the Best Thing Since Sliced Bread

By: Gini Dietrich | February 23, 2016 | 
SaneBox is the latest thing to hit email and claim to control information overload with the click of a button. Gini Dietrich is here to tell you it works... Read More
Brendon Shank

Increase Your Chances of Getting the Business

By: Brendon Shank | February 22, 2016 | 
Agencies and consultants often say they want to be good partners to their clients. Brendon Shank argues that partnership can start with emphasizing your interest in creating value for the client, achieving their goals, sharing in their success and identifying challenges in a collaborative way. He has more... Read More
Laura Petrolino

What Cats Can Teach Us About Content Creation

By: Laura Petrolino | February 22, 2016 | 
Jealous of Grumpy Cat? Wish your content was as sharable as LOLCats? Have no fear! Laura Petrolino goes straight to the source to find out what feline inspired content creation tips you should use in your content strategy. It's like catnip for the communications pro. ... Read More
Gini Dietrich

Gin and Topics: It’s Time for Tight Pants!

By: Gini Dietrich | February 19, 2016 | 
It's time for the best blog post of the week: Gin and Topics! This week we have both Jimmys, adorable farmers, and Justin Timberlake... Read More
Sarah Clark

What PR and Marketing Leaders Can Learn From PewDiePie

By: Sarah Clark | February 18, 2016 | 
What can you learn from the phenomenon that is PewDiePie? His specific strengths and value system make for a compelling study for brands interested in positioning themselves as industry leaders. Sarah Clark provides four leadership lessons learned by YouTuber PewDiePie. ... Read More
Gini Dietrich

Gender and Pay Inequality is Alive and Well

By: Gini Dietrich | February 18, 2016 | 
Gender and pay inequality is alive and well as a real-life example shows a male colleague is paid four times more what a female quoted for a conference... Read More