Nick Armstrong

Content Overload: Stop Consuming and Start Creating

By: Nick Armstrong | June 2, 2014 | 
48
What if instead of downloading another ebook or attending a free webinar, you spent the time creating your own content to drive your bottom line... Read More
Gini Dietrich

The Future of PR: The Customer Experience

By: Gini Dietrich | June 2, 2014 | 
18
The future of PR is the customer experience and we are responsible for designing it, from microinteractions to strategy. Learn more from Jeannie Walters in a free webinar on June ... Read More
Gini Dietrich

Gin and Topics: Love is an Open Door Duet Between Father and Daughter

By: Gini Dietrich | May 30, 2014 | 
10
In this week's Gin and Topics, we have a drum off between Will Ferrell and Chad Smith, a depressed goat, a dog that can DJ, kid predicaments, and a father/daughter duet... Read More
Clay Morgan

The Nasty Truth about Content Marketing

By: Clay Morgan | May 29, 2014 | 
24
Now is the time to abandon the big myths about content marketing that are holding us back from reaching new audiences and growing our businesses. ... Read More
Gini Dietrich

Whisper Campaigns and Why Spin Sucks

By: Gini Dietrich | May 29, 2014 | 
34
In an historical look at whisper campaigns, we see Coya Knuston, the first female Congressman, who was called home by her husband in a letter to the editor... Read More
David King

Ethical Wikipedia Marketing: Avoid These Five Myths

By: David King | May 28, 2014 | 
8
Nowhere in marketing is there more confusion, more misinformation and fewer authorities you can trust than when it comes to ethical Wikipedia engagement. It's time to debunk five common myths about ethical Wikipedia marketing... Read More
Mary Anne Keane

Digital Times and the Innovation Report

By: Mary Anne Keane | May 28, 2014 | 
17
Advances in technology have changed the way we consume everything. And it's a shock to realize The New York Times hasn't embraced fully digital. Read on... Read More
Laura Petrolino

The ABCs of Web Marketing

By: Laura Petrolino | May 27, 2014 | 
13
Here is the ultimate list - the ABCs of web marketing, including 26 important characteristics of digital marketing plus additional content to back them up... Read More
Gini Dietrich

Target in Crisis: Five Lessons from the Chief Marketing Officer

By: Gini Dietrich | May 27, 2014 | 
33
There are five things communicators can learn from Target in crisis, what the chief marketing officer did well and how the culture needs to change... Read More