Elena Verlee

Thirty-Eight Tips to Nail a Media Interview

By: Elena Verlee | July 27, 2015 | 
It doesn't matter who you are or how much experience you have, everyone needs media interview tips from time-to-time. Here, Elena Verlee has 38 to help... Read More
Laura Petrolino

The Auto Guide to Your Communications Plan

By: Laura Petrolino | July 27, 2015 | 
What type of car is your organization? Try this fun exercise to find your organizational "car persona," and learn how it can inform your communications plan ... Read More
Gini Dietrich

Gin and Topics: Greatest Belly Dancer on Earth

By: Gini Dietrich | July 24, 2015 | 
This week's Gin and Topics has five great videos, as normal, but the best (we have to say) is the guy who paints his stomach and belly dances. Very funny!... Read More
Matt Sommer

Media Relations: A Quick Test to Pitch the Right Outlets

By: Matt Sommer | July 23, 2015 | 
We're all busy and have journalists and bloggers to pitch in our media relations efforts. Finding the right outlets with these tips will save you time... Read More
Gini Dietrich

The 10 Commandments of Online Etiquette

By: Gini Dietrich | July 23, 2015 | 
The 10 commandments of online etiquette were created because of black hat email marketing and social media techniques. It's time to do things the right way... Read More
Corina Manea

Are You Sure You Want to Leave Facebook?

By: Corina Manea | July 22, 2015 | 
Facebook has once again changed it's algorithm, which makes the heads of marketers pound. But publishing long-form content there might actually work... Read More
Gini Dietrich

Six Tips for Better Business Writing

By: Gini Dietrich | July 22, 2015 | 
Text language is ruining communications and producing lazy writers in the corporate world. Here are six tips for better business writing that are easy to do... Read More
Sophia Solanki

Five Social Media Automation Myths Busted

By: Sophia Solanki | July 21, 2015 | 
It's easy to get caught up in how social media is meant to be human and you shouldn't automate. But social media automation works perfectly well... Read More
Gini Dietrich

The Gawker Removal Story Isn’t About Church and State

By: Gini Dietrich | July 21, 2015 | 
Gawker recently wrote a story, and removed it, with internal pushback. They stated outrage from readers and advertisers, but it's more about loss of vision... Read More