Charles Arment

The PESO Model, Edward Bernays, and Lucky Strike

By: Charles Arment | November 22, 2016 | 
Yes, the PESO model even works in hindsight. The only difference is that no one put a name to the elements one needs to successfully pull off an integrated public relations campaign.
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Gini Dietrich

Fake News: How PR Pros Can Ethically Fight Back

By: Gini Dietrich | November 22, 2016 | 
During this year's presidential election, there was an influx of fake news that spread like wildfire. One would hope it would subside, but bottom-feeding PR pros have discovered it works. Here is Gini Dietrich on how to handle it
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Tony Gnau

Virtual Reality Video is Stupid and I’ll Tell You Why

By: Tony Gnau | November 21, 2016 | 
Virtual reality video is here. A shiny new toy or the future of content marketing? The question is not if we should use it, but rather how we enhance our clients' story with VR videos. Check out Tony Gnau's take on VR videos
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Laura Petrolino

Three Elements Every Customer Experience Strategy Must Have

By: Laura Petrolino | November 21, 2016 | 
A successful customer experience strategy is about proactively considering your customer’s needs and taking measures to create the best experience possible, while at the same time knowing things won’t always go as planned and having process in place to deal with those road bumps. Laura Petrolino explains how you can do so by making sure your plan includes these three elements.
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Gini Dietrich

Gin and Topics: Dad Argues with Toddler

By: Gini Dietrich | November 18, 2016 | 
On this week's Gin and Topics, a dad argues with his toddler about the placement of a TV. That, the Cubs, SNL, Jimmy Fallon, and more
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Daniel Bliley

Make Your Next Presentation Interesting and Shareworthy

By: Daniel Bliley | November 17, 2016 | 
Presenting is about sharing knowledge and helping others. It's about adding value—and reach—to your brand. In today's social, always-on world, speaking engagements should go beyond the immediate walls and connect with a larger, digital audience. To give your presentation life and wings, Daniel Bliley shares some tips to help you create inspiring presentations that captivate your audience.
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Gini Dietrich

How to Effectively Measure PR, Part Two

By: Gini Dietrich | November 17, 2016 | 
In the second part of our two-part series on how to measure PR, Gini Dietrich looks at the ROI of our efforts, and how to prove you generated real cash
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Shonali Burke

You Can Measure Content or You Can Set Money on Fire

By: Shonali Burke | November 16, 2016 | 
Saying if you don't measure content efforts is akin to setting money on fire might be a little dramatic, but it's not far from the truth. We cannot possibly know what works and what doesn't work without metrics. Shonali Burke has more on what that means and what you should include
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Gini Dietrich

How to Effectively Measure PR, Part One

By: Gini Dietrich | November 16, 2016 | 
In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started
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