Lee Polevoi

How to Write Non-Salesy Sales Copy

By: Lee Polevoi | December 10, 2013 | 
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By Lee Polevoi When it comes to sales, can we agree on two things? First, no one likes to be sold to. People want to be persuaded or given the illusion they’re making their minds up for themselves. Second, we tend to do business with people (and businesses) we like and trust. So how can we write sales copy that reflects these timeless truths? Start By [&hellip
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Gini Dietrich

Agencies Must Evolve or Die

By: Gini Dietrich | December 10, 2013 | 
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By Gini Dietrich A new study conducted by the CMO Network on Forbes asks nearly 2,000 chief marketers a bunch of questions, including the best ad agency of the year, how important is integrated marketing communication, and how they feel about measurement, the agency model, the pitch, and more. The chief marketers mostly commented on the relationships they have with the large agencies, particularly those under holding [&hellip
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Katie Burke

Front Page Snooze: Creative News Releases Spice Up Boring

By: Katie Burke | December 9, 2013 | 
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by Katie Burke We’ve all been there. Your company has big news to announce, and you want to share it with the world. The news is significant for your business, but it’s not likely to make front page news on its own. You could beg and plead with a reporter who has covered you before or write a traditional news release and pray to the PR [&hellip
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Gini Dietrich

The PR Firm Debate: Should Startups Hire One or Not?

By: Gini Dietrich | December 9, 2013 | 
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By Gini Dietrich Dear Mark Cuban, I respect the heck out of you. I normally agree with most things you say and do. But this time? This time, you’re wrong. Much love, Gini Never Hire a PR Firm He recently wrote, “Mark Cuban’s 12 Rules for Startups” for Entrepreneur, and I agree with nearly everything he said. Things such as, “Keep your organizational chart flat,” “sales cure [&hellip
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Lindsay Bell

The Three Things, Edition 58

By: Lindsay Bell | December 8, 2013 | 
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Welcome to the 58th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip
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Gini Dietrich

Gin and Topics: Holiday Songs and Dogs in Boots

By: Gini Dietrich | December 6, 2013 | 
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By Gini Dietrich Well, Thanksgiving came and went in about .03 seconds and now we have just a little more than two weeks until Christmas. My sister-in-law was giving me a hard time yesterday because I haven’t started shopping yet. She said, “This is so unlike you!” Yes, it is. But days are going by so quickly! I must be getting old. (She’s also stressed because [&hellip
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Liz Reusswig

An Emotional Case for Emoticons

By: Liz Reusswig | December 5, 2013 | 
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By Liz Reusswig My friend Rebecca Todd recently wrote that emoticons don’t mesh with her learning style. In her post, Learning Styles: What Emoticons Can Teach Us, she made a compelling case that emoticons may be confusing and incongruous additions for those who don’t respond to visual learning. I seriously laughed out loud…not at the content of her post, which was enlightening, but because I had [&hellip
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Gini Dietrich

Journalistic Ethics: What Every PR Pro Needs to Know

By: Gini Dietrich | December 5, 2013 | 
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By Gini Dietrich A couple of weeks ago, we received a phone call from the editor of one of our client’s biggest trade publications. She wanted to write a feature cover story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of advertising. While an interesting tact – [&hellip
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Alexa Garthwaite

Get More Done With Effective Meeting Planning

By: Alexa Garthwaite | December 4, 2013 | 
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By Alexa Garthwaite Meetings are an unavoidable part of business. Every company, from the smallest start-up to the largest corporate giant, has to hold them. Sometimes, these are productive – participants come up with new ideas, make bold decisions, and leave with a sense of accomplishment and achievement. However, all too often, meetings drag on unnecessarily with uninspired discussion and few conclusions reached. The key to [&hellip
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