Gini Dietrich

The Three Things, Edition 15

By: Gini Dietrich | January 13, 2013 | 
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Tweet Share Share +1 Pin EmailShares 53Welcome to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 15th edition and you may notice “books” is becoming a bigger deal here. What can I say? I read a lot. For those of you new to this series, The Three Things arrives in [&hellip... Read More
Gini Dietrich

Gin and Topics: Pranks, Public Dancing, and Ballet

By: Gini Dietrich | January 11, 2013 | 
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Tweet Share Share +1 Pin EmailShares 100It’s been in the lower 50s here most of the week and it’s pouring rain. Mr. D said to me last night, “Jeez. If it were colder, this would be snow.” Yeah, yeah. Rub it in. Mother Nature hates me. I got cross-country skis for my birthday last year (February) and I’ve only been able to use them three times! [&hellip... Read More
Guest

What is Your Professional Social Stalking Protocol?

By: Guest | January 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 171Today’s guest post is by Brad Marley.  Remember when we used to exchange business cards with somebody at a conference, hop on the plane to fly home, file the business card in the Rolodex, then forget about that person? Yeah. Neither do I. Thanks to this crazy digital world we live in, a name on a business card has become [&hellip... Read More
Gini Dietrich

How Paid and Earned Media Should Work Together

By: Gini Dietrich | January 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 426Earlier this week, we talked about native advertising and I got everyone worked up into a tizzy. Most of the comments were centered around, “Facebook Promoted Posts suck.” And they do. Richard Edelman discussed why in, “Paid Media: A Change of Heart,” it isn’t working as well as users would like. He says, “These deals are primarily being done by [&hellip... Read More
Arment Dietrich

How Times Change: My Mom on Twitter?

By: Arment Dietrich | January 9, 2013 | 
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Tweet Share Share +1 Pin EmailShares 105 Today’s guest post is by Allen Mireles. We went home to Vermont for the holidays this year. The morning after Christmas, some of the family sat around in my brother’s living room, chatting idly and sipping coffee. I looked at my mom, sitting across from me on the couch next to my brother, absorbed in reading something on her [&hellip... Read More
Gini Dietrich

The Future of PR: Beyond Media Relations

By: Gini Dietrich | January 9, 2013 | 
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Tweet Share Share +1 Pin EmailShares 657I get asked all the time what I think is the future of PR. In fact, I’m keynoting the Ragan Conference on the very topic in Chicago on May 1. Clearly it’s hard to shake my Magic 8 ball and predict a future, but because the industry remained the same for more than 50 years, it is pretty easy to [&hellip... Read More
Guest

Programmed Content Kills Community

By: Guest | January 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 208Today’s guest post is by Kary Delaria. A few weeks ago I watched “Airplay: The Rise and Fall of Rock Radio.” The documentary on the history of rock radio was told from the perspective of radio deejays – the community managers of the airwaves. The best deejays of their time had such a clear understanding of their content and their [&hellip... Read More
Gini Dietrich

Submit Your Questions for {Free} Webinar with Mitch Joel

By: Gini Dietrich | January 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 175It’s a new year, which means some fun and different things are coming to Spin Sucks and Spin Sucks Pro! First, we are going to continue our Livefyre Q&A series with authors and already have January through July confirmed. As soon as  we hear from a couple of other people, we’ll publish the calendar so you can be sure to [&hellip... Read More
Guest

What Warby Parker Teaches Us about Brand Loyalty

By: Guest | January 7, 2013 | 
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Tweet Share Share +1 Pin EmailShares 316Today’s guest post is by Erica Moss. My name is Erica, and I’m a Warby-holic. As in, Warby Parker. And it’s all their fault. They started by offering a trendy product that I wanted: Hipster chic glasses for just $95. Then they made me swoon with a clean, user-friendly site design. Then they upped the ante with a winning combination [&hellip... Read More
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