Gini Dietrich

Take the Easy Route. Everyone Is Doing It.

By: Gini Dietrich | May 4, 2011 | 
144
This past weekend, Danny Brown, Geoff Livingston, and I had an email conversation about the sameness of the blogosphere. Mark Schaefer has long called it the social media chamber: Something I’ve always been overly sensitive to not becoming. Tools such as Storify quickly aggregates content, without having to create it. And paper.li pulls tweets into a newspaper-like format for you to share with your followers. Things [&hellip... Read More
Guest

Social Media Stress Disorder

By: Guest | May 3, 2011 | 
54
Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg) Kathryn sat at her desk watching her Twitter stream on TweetDeck.  There were a couple of people talking about a movie; she hesitated to jump in, because she had been watching for while. It always stressed her out, to feel like a lurker. Her [&hellip... Read More
Gini Dietrich

The Launch of Spin Sucks Pro

By: Gini Dietrich | May 3, 2011 | 
109
No, it’s not Facebook question of the week time. So why the video, you ask? Because it’s here! It’s finally here. The launch of Spin Sucks Pro. Yesterday was, um, challenging (to say the least) and, at 5:00, we decided it was better to wait until this morning than to launch after everyone had gone home for the night... Read More
Guest

Transparency and Accountability In Government

By: Guest | May 2, 2011 | 
5
Tom Garrity is the president of The Garrity Group Public Relations, based in Albuquerque, New Mexico Let the sunshine in… For years, the private sector has been preaching social and new media advice to government; “Come on in! The water is fine!” The government responded by creating websites, posting pictures of elected officials, some even ventured out with (gasp!) electronic newsletters. Many states and municipalities are [&hellip... Read More
Gini Dietrich

Death of Bin Laden Spreads Rapidly through Social Media

By: Gini Dietrich | May 2, 2011 | 
132
With the news last night of Osama Bin Laden being killed, I’m not sure anything PR or marketing related today is appropriate. I made the joke late that I was sure the President was so threatened by Spin Sucks Pro that he had to upstage us. Or maybe he was really wanting the attention back on the United States after the Royal Wedding. Kind of funny? OK. [&hellip... Read More
Gini Dietrich

Inside View Makes Your New Business Meetings Productive

By: Gini Dietrich | May 1, 2011 | 
9
The big SOBCon is happening as I type and, while I was unable to attend this year (forthcoming Spin Sucks Pro launch, cough), I did manage to make it over to the opening night party, hosted by Social Media Club, on Thursday night. I tell you this because I quite unexpectedly, and very pleasantly, had the opportunity to meet Cindy King from Social Media Examiner. Notwithstanding [&hellip... Read More
Gini Dietrich

Gin and Topics: The Royal Wedding Edition

By: Gini Dietrich | April 29, 2011 | 
116
I told you I’m obsessed! I promised Lisa Gerber I’d watch the wedding with her, so I’m DYING right now! I cheated a little bit and watched them leave the church and saw the two kisses, but no wedding yet! And come on. Even for you haters (cough, Danny Brown), you have to admit they look completely and totally in love. And she is drop-dead gorgeous [&hellip... Read More
Guest

Five Common Digital PR Problems

By: Guest | April 28, 2011 | 
13
Stacey Acevero is the social media community manager at Vocus and PRWeb. Marketing today looks very little like it did even the last four to five years.  The explosion of the social and niche destinations continues to change the marketing landscape for small and large businesses alike. If you are newer to the world of digital marketing, your campaigns may be springing a leak or two. [&hellip... Read More
Gini Dietrich

The Extinction of Social Media Agencies

By: Gini Dietrich | April 28, 2011 | 
124
I’ve learned a new trick! If I record the Facebook question of the week on Wednesdays, I don’t have to get up at the butt crack of dawn on Thursdays to shower and record. Yay me! Before we go to this week’s question, who is ready for the Royal Wedding? I will admit it – I’m obsessed. I don’t know why, but the obsession is almost [&hellip... Read More