Jayme Soulati

Online Self-Publishing: Write Book, Power Brand

By: Jayme Soulati | July 18, 2013 | 
14
By Jayme Soulati In business, marketers look for the next new tactic to power the brand. Public relations professionals are hunting for the same opportunity. If you’re the business owner or executive, when was the last time you took an introspective look at the wealth and breadth of knowledge you’ve accumulated throughout the years? For leaders interested in amping brand power, writing a business book, and [&hellip
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Gini Dietrich

Online Habits: Is Less Really More?

By: Gini Dietrich | July 18, 2013 | 
118
By Gini Dietrich Yesterday I received an interesting email from my friend Frank Strong. In it he said he’s doing an interview piece on his blog and he’d like me to answer some questions. He said, “I don’t want this to be just fluff, though. I want to ask some hard questions tailored to each person. For you, I want to ask about your social engagement. [&hellip
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Brian Vickery

Continuity vs. Carousel – Consistent Leadership Matters

By: Brian Vickery | July 17, 2013 | 
17
By Brian Vickery 57 Wins (team record) #3 Seed and 9 straight playoff appearances Coach of the Year Executive of the Year … Pink Slips?? Sounds like a fairy tale with a surprise ending, right? Well, that is the true tale of the Denver Nuggets – a team that over-performed in what was to be a rebuilding year with the third youngest team in the NBA. The [&hellip
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Lindsay Bell

Customer Service: Should You Try for Second Place?

By: Lindsay Bell | July 17, 2013 | 
65
By Lindsay Bell-Wheeler I’m not a good traveler. Trust me, Gini Dietrich will back me on that statement. I get nervous weeks before a trip, and fret about things like “what if my glasses break” or “will I say something stupid at customs and get thrown in the clink?” One thing I never fret about however, is my mode of travel. Living in downtown Toronto, I [&hellip
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Bob LeDrew

Poutsch: A New Way to Ask and Answer Questions

By: Bob LeDrew | July 16, 2013 | 
21
By Bob LeDrew How do you build the next big thing? And how much of being the next big thing is in your control? These are the questions that have been rolling around in my head since I heard about Poutsch, a new website and iOS app that is designed to be an easy, attractive, and slightly gamified way of making – and sharing – public [&hellip
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Gini Dietrich

Integrated Marketing Communications for Every Sized Organization

By: Gini Dietrich | July 16, 2013 | 
52
By Gini Dietrich I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead! Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the [&hellip
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Arment Dietrich

Blogger Relations Made Easy with GroupHigh

By: Arment Dietrich | July 15, 2013 | 
17
By Jason Konopinski Blogger relations. It’s a critical part of digital marketing, particularly in the business-to-consumer space, but identifying bloggers of interest and cultivating the right kind of relationships with them is, well, time and resource expensive. Let’s pretend you’ve just been handed a creative brief and marketing plan that includes blogger relations for a consumer product. We’ll call it the Woofie. The problem? You only have [&hellip
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Gini Dietrich

How a Virtual Office Allows You to Stop and Smell the Roses

By: Gini Dietrich | July 15, 2013 | 
134
By Gini Dietrich It’s hard to stop and smell the roses. Americans, particularly, live in a constant, 24/7, keeping up with the Jones’s society.  We’re so focused on what comes next, we forget to slow down – or even stop – to look back and see what we’ve accomplished. In November 2011, we moved Arment Dietrich out of our 2,500 square foot office space in downtown [&hellip
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Gini Dietrich

The Three Things, Edition 39

By: Gini Dietrich | July 14, 2013 | 
6
By Gini Dietrich Welcome to the 39th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry [&hellip
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Rebecca Todd

Gin and Topics: Snakes, Dogs, Cats, and Pigs Oh My!

By: Rebecca Todd | July 12, 2013 | 
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By Rebecca Todd The shelves are eight feet high, packed tightly in no apparent order. The aisles between have stacks upon stacks of books of all sizes and descriptions. In order to gain access to the heart of it all, you must ask permission, and directions. When I do so, she parts a few of the stacks and points me on the right path. I pick [&hellip
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