Gini Dietrich

Ten Steps for Managing an Online Crisis

By: Gini Dietrich | April 30, 2013 | 
Tweet181 Buffer Share69 Share88 +140 Pin4Shares 382In 2006, Wal-Mart was caught redhanded cheating its way through the Internet to receive attention. Their PR firm hired actors to pretend they were traveling the country in an RV, visiting Wal-Mart locations as they drove, and blogging about their experience. This was before anyone really realized how the social web works and many organizations were taking some risk to [&hellip... Read More
Mike Mullet

Speaking Well: Five Tips on Public Speaking

By: Mike Mullet | April 29, 2013 | 
Tweet140 Buffer Share48 Share46 +19 Pin4Shares 247Winston Churchill once observed that of all the talents bestowed upon men, none is so precious as the gift of oratory. The ability to speak well, he opined, is a power “more durable than that of a great king.” Certainly, the prestige we might assign to oratory prowess has changed considerably since Churchill’s day. While we are able to recognize [&hellip... Read More
Gini Dietrich

Three Ways a PR Firm Can Help You

By: Gini Dietrich | April 29, 2013 | 
Tweet128 Buffer Share29 Share48 +122 Pin3Shares 230Just a little more than a year ago, the Public Relations Society of America set out to redefine public relations. You see, it’d been 30 years since the last definition and, with all the turmoil the industry has seen since 2008, the organization thought it was time. The definition they settled on is, “Public relations is a strategic communication process that [&hellip... Read More
Gini Dietrich

The Three Things, Edition 30

By: Gini Dietrich | April 28, 2013 | 
Tweet44 Buffer Share10 Share20 +112 Pin1Shares 87Welcome to 30th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if [&hellip... Read More
Gini Dietrich

Gin and Topics: Ryan Lochte is So Cute and Ellen has Competition

By: Gini Dietrich | April 26, 2013 | 
Tweet37 Buffer Share59 Share18 +1 Pin1Shares 115First things first, a huge thank you to Rebecca Todd for filling in for me while I was on vacation! You’re all kinds of awesome, Beck, and I can’t wait to see you in a couple of weeks! Secondly, everyone wish Mr. D a happy birthday! It’s tomorrow and we have a weekend of fun planned. Book of Mormon tickets, dinner [&hellip... Read More
Tara Geissinger

New SEO Rules: How to Keep Google Happy

By: Tara Geissinger | April 25, 2013 | 
Tweet175 Buffer Share69 Share63 +123 Pin3Shares 333It’s not breaking news Google has been changing things lately. A lot. About once a month, in fact. The old ways of optimizing websites and content for search engine optimization are no longer as effective. Google has changed it up, and today there are new rules we all should follow. Personally? I think it’s for the better! Tweet175 Buffer Share69 Share63 [&hellip... Read More
Gini Dietrich

Eight Steps to Clean-Up Your Online Reputation

By: Gini Dietrich | April 25, 2013 | 
Tweet263 Buffer Share29 Share46 +114 Pin7Shares 359Do you remember the story of Florida pizza shop owner, Scott Van Duzer, who hugged President Obama during a campaign stop in 2012? The President stopped by Van Duzer’s restaurant to recognize him for his efforts in helping provide blood to patients in his county. What Van Duzer didn’t expect was the big bear hug he gave the President to [&hellip... Read More
Arment Dietrich

Five Steps to Digital Spring Cleaning

By: Arment Dietrich | April 24, 2013 | 
Tweet114 Buffer Share37 Share36 +113 PinShares 200Here in Ohio the forsythia is about to bloom, trees are budding, and daffodils are everywhere. Spring has sprung, which means it’s time to start the annual spring cleaning. It happens every year. And, in between washing walls and windows, putting away sweaters and mittens, and hauling out the flipflops, you can take a few minutes to spring clean your [&hellip... Read More
Gini Dietrich

Join C.C. Chapman for a Special Livefyre Q&A Today

By: Gini Dietrich | April 24, 2013 | 
Tweet57 Buffer Share30 Share20 +120 Pin1Shares 128It’s already time for our next Livefyre Q&A…today with C.C. Chapman. C.C. is the best-selling co-author of Content Rules (a book he wrote with the fabulous Ann Handley), but also is a blogger, speaker, podcaster, freelance writer, photographer, creator of the digital “man cave,” and most importantly – dad. He’s one of the early adopters of, well, everything digital and [&hellip... Read More