Hannah Stacey

Eight Reasons Your eBook Seriously Sucks

By: Hannah Stacey | November 25, 2013 | 
7
By Hannah Stacey In the bitter online battle to win the ‘thought leadership’ crown in your market niche, the eBook is one of most powerful weapons you can have in your digital marketing arsenal. Aside from demonstrating how much more clever you are than your competitors, a well-planned, well-marketed eBook can deliver the goods when it comes to lead generation, turning the casual peruser into a [&hellip
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Gini Dietrich

PR Firm Accused of Wikipedia Sockpuppetry

By: Gini Dietrich | November 25, 2013 | 
92
By Gini Dietrich About six years ago – almost to the date – I attended an event where the leader of one of the largest global holding companies for PR and advertising firms spoke. An attorney by trade, this man was hand picked to run the organization because of his expertise, not in one of the marketing disciplines, but because of his business skills. Of course, [&hellip
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Lindsay Bell

The Three Things, Edition 57

By: Lindsay Bell | November 24, 2013 | 
25
Welcome to the 57th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip
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Gini Dietrich

Gin and Topics: Crazy Car Crash and Video Games

By: Gini Dietrich | November 22, 2013 | 
27
By Gini Dietrich During junior high, I somehow became obsessed with the JFK assassination. I’m pretty sure I’ve read everything there is about the theories, the science, the news, and more. In fact, I think the reason I loved 11/22/63 as much as I did is because of Stephen King’s fictional portrayal of the months and weeks leading up to it and its humanization of Lee [&hellip
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Rebecca Todd

Learning Styles: What Emoticons Can Teach Us

By: Rebecca Todd | November 21, 2013 | 
69
by Rebecca Todd I really don’t get emoticons. And before you start texting me an endless stream of them (*ahem* JSki), please allow me to explain. I am not passing judgement here, I am truly trying to bridge a chasm betwixt learning styles. I read constantly, and am rarely without a paperback in my bag, along with my ubiquitous sticky-flag highlighter pens to mark my favorite [&hellip
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Gini Dietrich

Three Secrets to Your Own Success

By: Gini Dietrich | November 21, 2013 | 
139
By Gini Dietrich The best Christmas gift I could receive (well, other than a Cervelo) is being told I no longer have to turn off my phone or iPad during takeoff and landing on the plane. Merry Christmas early to me! So, while we were preparing for takeoff yesterday, I was scrolling through my Facebook newsfeed and came across an interesting article on Samantha Collier’s page. [&hellip
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Arment Dietrich

Newspapers Aren’t Quite Dead Yet

By: Arment Dietrich | November 20, 2013 | 
29
By Clay Morgan I came out of publishing and tend to be a bit bullish on print in general, and newspapers in particular. These days, it is easy to ignore newspapers, and there are plenty of signs that the end is near, except for the fact that those pesky things keep hanging in there. Public relations professionals know this means opportunity by providing newspapers with outstanding [&hellip
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Arment Dietrich

Landing Pages: The Key to Conversion

By: Arment Dietrich | November 20, 2013 | 
26
by Jason Konopinski Raise your hand if you’ve taken a crack at writing landing pages. (My hand is raised.) I don’t know about you, but writing persuasive, compelling landing page copy is one of my favorite digital marketing related tasks. It’s part psychology and part wordsmithing. You’re trying to crack the code of what makes a website visitor’s brain tick – and what’s going to drive [&hellip
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Martin Waxman

Lather. Rinse. Repeat. Why Social Amplification Reminds Me of Shampoo

By: Martin Waxman | November 19, 2013 | 
32
By Martin Waxman I always learn a good deal from the reactions/social amplification I get on my Spin Sucks posts. (Thank you for your comments and for sharing.) Last month, I wrote about things the PR world might expect to see in the next 10 years and it spurred a flurry of social activity and conversation in the first day or so and then the interest [&hellip
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