Guest

Five Steps to Finding Your Best Kind of Marketing

By: Guest | August 21, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 161 Today’s guest post is written by Mana Ionescu. At a recent networking event, someone asked me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. “Best” assumes a comparison, and it’s never [&hellip... Read More
Gini Dietrich

Jeans Not Appropriate for Business Meetings

By: Gini Dietrich | August 21, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 180Don’t worry…I’m on vacation only one more day after today. I’ll be back on Thursday. In the meantime, check out this hugely controversial blog post from 2010. My stance still hasn’t changed (I will never wear jeans when I speak), though I’ve decided if your jeans are dark, fit well, and are accompanied with something suitable on top, it’s [&hellip... Read More
Guest

How to Select Keywords for Pay-Per-Click Campaigns

By: Guest | August 20, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 138Today’s guest post is written by Brent Carnduff. Search engine marketing (a.k.a. pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, [&hellip... Read More
Gini Dietrich

50 Tips to Make Your Company’s Blog Rock

By: Gini Dietrich | August 20, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 411I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy! It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. This blog post idea [&hellip... Read More
Gini Dietrich

Gin and Topics: The Chatroulette Version of Call Me, Maybe?

By: Gini Dietrich | August 17, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 77A long, long time ago, when I switched my Twitter handle from BearsFan07 to ginidietrich, I met a handful of people who’ve become in real life friends. One of those people is Justin Brackett. Justin celebrated a birthday yesterday so I thought to honor him I would show you what he did last week and posted to Facebook (which [&hellip... Read More
Guest

Ring! Your Best Web Marketing Tool is Calling

By: Guest | August 16, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 180Today’s guest post is written by Andy Crestodina. The best web marketing tool is sitting right in front of you. It’s on your desk. It’s in your pocket. It’s your phone. Great online networking seeks to build even stronger connections. But stay online and you’ll eventually reach the “post of diminishing returns.” Ask yourself: 1. How often do you [&hellip... Read More
Gini Dietrich

What Social TV Means for Marketers

By: Gini Dietrich | August 16, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 237 Last week, I was invited to speak on a panel at the Association for Education in Journalism and Mass Communicators conference. All in, there were about 1,000 journalism professors in Chicago for the annual conference, here to learn about new technologies, how business will affect their student’s future careers, and ethics in new media. There were five of [&hellip... Read More
Arment Dietrich

How Media Training Could Have Saved Five Olympic Athletes

By: Arment Dietrich | August 15, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 131Today’s guest post is written by Allen Mireles. Media training, long considered a mainstay of public relations, is more important today than ever before, but must include the appropriate use of social media. Recently, no fewer than five Olympic athletes have demonstrated poor judgement in their online communications, several of which resulted in harsh penalties. British cyclist, Bradley Wiggins, [&hellip... Read More
Gini Dietrich

Join Margie Clayman for a Special Livefyre Q&A Today

By: Gini Dietrich | August 15, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 117We’re going to try something new here today. We’re going to have a live Q&A with Margie Clayman, the recent author of The ABCs of Marketing Myths. I’ve participated in such things at Danny Brown’s blog (he’s going to be so proud I’m stealing from him again) and we did a live chat on Spin Sucks during BlogWorld in [&hellip... Read More