Martin Waxman

My Klout Score: It Loves Me, It Loves Me Not

By: Martin Waxman | August 7, 2013 | 
79
By Martin Waxman    A few weeks ago, I wrote a two-part series here on the future of PR, and what a model for New PR might look like. And I got a lot of great feedback and comments from readers. Thanks so much! I also got another surprise. My Klout score increased by three points. Big deal, you might say. (I would.) But, I also have to admit when [&hellip
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Kevin Anselmo

Seven Content Marketing Tips: Make Friends and Influence People

By: Kevin Anselmo | August 6, 2013 | 
12
By Kevin Anselmo We’ve all been there. You are at an industry-related social gathering, and don’t know many people in attendance. You are looking to engage in an interesting conversation. Maybe get some content marketing tips. Then finally, it happens – you connect with a new person and start to converse. However, after a few minutes, you feel trapped. The other person – let’s call him [&hellip
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Gini Dietrich

Media Relations: How to Do it On Your Own

By: Gini Dietrich | August 6, 2013 | 
123
By Gini Dietrich Yesterday I was strolling through Twitter when I saw a tweet from my new friend Rebekah Iliff that said, “Dear @Inc: You do a GRAVE disservice here” and it linked to a story called, “How to Do Your Own PR.” I’m a big proponent of helping small business owners figure out how to do some of this themselves. After all, they typically can’t afford [&hellip
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Joe Cardillo

Three Things Internet Startups Can Teach Big Business

By: Joe Cardillo | August 5, 2013 | 
48
By Joe Cardillo Last week marked three full months of working at a startup. In that time I’ve learned dozens of things, ranging from email marketing and lead generation to biz dev for tech, and even a little bit about database queries / SQL (don’t be jealous). I don’t come from a startup background. In fact, this is the first time I’ve ever worked for one. I’ve [&hellip
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Gini Dietrich

Issues Management: Get to it Before a Crisis Erupts

By: Gini Dietrich | August 5, 2013 | 
44
By Gini Dietrich When things go wrong, it’s typically framed as a public relations problem. Jerry Sandusky abuses boys? It’s a PR problem. Tiger Woods in a car accident? It’s a PR problem. Executives at the Susan G. Komen Foundation defund Planned Parenthood? It’s a PR problem. Paula Deen says the “n” word? It’s a PR problem. It’s become the default mode for any organization’s crisis…”Penn [&hellip
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Lindsay Bell

The Three Things, Edition 42

By: Lindsay Bell | August 4, 2013 | 
10
By Lindsay Bell-Wheeler Welcome to the 42nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that [&hellip
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Rebecca Todd

Gin and Topics: Dogs, Dancing, Divas, and The Daily Mail

By: Rebecca Todd | August 2, 2013 | 
22
By Rebecca Todd My Saturday morning tradition dating back to my childhood is to wake up slowly, watching some classic Canadiana on CTV. At 9:00 and 9:30, CTV2 plays back-to-back episodes of The Littlest Hobo, otherwise known as The Greatest Canadian TV Show of All Time. If you don’t know of it, a quick search on the YouTubes (or clicking above) should sort you right out. [&hellip
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Brad Farris

Marketing Departments: You Finally Got Some Swagga’!

By: Brad Farris | August 1, 2013 | 
6
By Brad Farris Ok, you got some swagga’ – now what are you going to do with it? Twenty years ago marketing departments didn’t have the cachet, or status that it has today. Remember the famous Dilbert “Marketing: Two Drink Minimum” cartoon? At that time marketing mostly reported to the vice president of sales. Sales was the king-of-the-hill – marketing’s job was to support the sales [&hellip
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Gini Dietrich

There is No Such Thing as Off-the-Record

By: Gini Dietrich | August 1, 2013 | 
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By Gini Dietrich By now you’ve probably heard about Anthony Weiner’s communications director going off the rails. I’m not going to repeat here what she said, but let’s just say she called a former intern some really awful names. And, if that weren’t enough, she did so while talking with a journalist. The story goes like this: A former intern wrote an article for the New York [&hellip
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