Gini Dietrich

The PR Nightmare for Walmart

By: Gini Dietrich | April 24, 2012 | 
I would be remiss if I didn’t blog about the PR nightmare Walmart has caused itself by allegedly covering up the bribes they paid Mexican officials in exchange for getting building permits faster and other favors to help it aggressively expand in the region. Late last week the New York Times revealed a Walmart attorney received an alarming email from a former executive at the company’s Mexico subsidiary, which ... Read More

Nine Books for Communicators

By: Guest | April 23, 2012 | 
Today’s guest post is written by Geoff Livingston. After reading  Molli Megasko’s, “The Top 10 Fiction Books Every PR and Marketing Pro Should Read” and Gini Dietrich’s “Reading Fiction Helps Your Career,” I felt inspired to offer my own suggestions. Like Gini, I was a literature major in college, and see value not only in studying the written word, but in creativity, metaphorical lessons, and storytelling. ... Read More
Gini Dietrich

Women Entrepreneurs and Business Owners Have Social Network

By: Gini Dietrich | April 23, 2012 | 
This blog post is for all of the women in the Spin Sucks community. Guys, you can read it too, but I’m not sure it’ll mean much to you. I hate to lose half our audience on a Monday morning, but it’s going to be worth it to the girls. There is a new social network worth checking out…and it’s for women entrepreneurs and business owners. Project ... Read More
Gini Dietrich

Gin and Topics: Glamour Shots, Creative Kids, and a HUGE Dog

By: Gini Dietrich | April 20, 2012 | 
I’ve spent all week at 35,000 feet (thank heaven for GoGo Inflight!) so I’m very grateful it’s Friday and I’ll be home in my own bed tonight. PLUS, my high school bud, Mike Koehler (aka MK), is going to be at my house when I get home AND Michael Schechter (aka Shrek) is coming over for my homemade lasagna on Sunday night. So I’m very much looking ... Read More

Five Ways Brands Can Make IRL Connections Count

By: Guest | April 19, 2012 | 
Today’s guest post is written by Barbara Maldonado. I have spent my career creating events to connect brands with consumers. I love events because they give people opportunities to experience the brand through their five senses with a healthy dose of emotion and excitement tied in. These meeting moments have evolved further with social media. They allow us to take live offline experiences to online communities ... Read More
Gini Dietrich

Protecting Your Online You After You Die

By: Gini Dietrich | April 19, 2012 | 
Earlier this week, I was waiting for the plane to reach 10,000 feet and killing time by reading American Way. In it was an article about e-state planning, or preserving your digital legacy for after you die. How many of you have thought about this? I mean, seriously thought about what happens to your email, Facebook, Twitter, LinkedIn, Flickr, YouTube, Pinterest, Posterous, blog, website, on and ... Read More

How to Measure Results When It’s Not Tied to Sales

By: Guest | April 18, 2012 | 
Today’s guest post is written by Jenn Whinnem. Even if your social media isn’t tied to sales or revenue, you can still measure its effectiveness and value. Just more than a year ago, I switched from the corporate to the nonprofit sector, specifically philanthropy. The Connecticut Health Foundation (CT Health) has no products to sell, nor do we accept donations (if you’re interested in where our ... Read More
Gini Dietrich

10 Rules for Transforming Your Agency

By: Gini Dietrich | April 18, 2012 | 
It’s time for the monthly Spin Sucks Pro webinar (tomorrow!) and, this month, we’re excited to have Paul Roetzer, who just wrote The Marketing Agency Blueprint. I like Paul. Like me, he founded and grew an agency (PR 20/20) and he has a lot of the same business philosophies as me. You know what that means? You’ll like him, too. During the webinar, he discusses the 10 ... Read More

A Strong Cast of Characters is Vital to Telling Your Company’s Story

By: Guest | April 17, 2012 | 
Today’s guest post is written by Brad Marley. You can’t tell a great story without great characters. Charles Dickens knew it. Stephen King knows it. Heck, even the dude who wrote “A Million Little Pieces” beefed up his life story to make himself more interesting to his readers. While the premise of a story might be the impetus to take a book off the shelf, it ... Read More