Arment Dietrich

Four Social Media Questions (and Answers)

By: Arment Dietrich | May 25, 2011 | 
8
Between the Rapture, deadly tornadoes, and new Presidential candidates, the news is overwhelming and there are still some questions that need to be answered. Social media questions, that is. Is Twitter buying TweetDeck? According to The Guardian, there is talk that Twitter is in negotiations to buy the London-based, 15-person company, TweetDeck for – wait for it – $40 million!  TweetDeck has never turned a profit, [&hellip... Read More
Gini Dietrich

Participate In Our BlogWorld Session Today

By: Gini Dietrich | May 25, 2011 | 
127
Today, at 11:30 ET, Danny Brown and I hit the stage at BlogWorld to talk about the relationship between bloggers and PR professionals. Common Sense and Collaboration: The Last Stumbling Block for PR Pros and Bloggers is the title of our session and you have the chance to participate virtually! During the session, Lisa Gerber is going to live blog. Which means she’ll be updating the [&hellip... Read More
Guest

Four Tips to A Better Client-Agency Relationship

By: Guest | May 24, 2011 | 
11
#StopTheBitchingAndWorkItOut Andrew Worob is manager of digital communications at Ruder Finn, where he counsels clients of all sizes on how to develop and execute smart, successful programs that truly integrate traditional media with online media efforts. The client-agency relationship should be a marriage, not a war.  Are you a client that is frustrated at how your agency is handling your social media and PR needs? Or, [&hellip... Read More
Gini Dietrich

Failing In Order to Learn

By: Gini Dietrich | May 24, 2011 | 
123
Yesterday I had a very frank conversation with a close friend. He was describing a situation where he felt like he had failed. You see, he tried this whole entrepreneur thing and he recently had to get a full-time job. He had to go back working for the man; being an employee. And, in his mind, he failed. We talked about how hard entrepreneurship is: Not [&hellip... Read More
Guest

Twelve Steps to A Strong QR Code Campaign

By: Guest | May 23, 2011 | 
31
Stephanie True Moss is the founder and chief creative officer of True Moss Communications, Inc. and editor of QRmedia.us. The mobile revolution is happening! Increasingly, mobile smart phones and tablets are shifting our attention away from our desktop and laptop computers to our mobile devices. As consumers access the Internet from these devices, marketers need to be focused on finding shortcuts for quicker and easier entry [&hellip... Read More
Gini Dietrich

The PR Industry’s Performance-Enhancing Drugs

By: Gini Dietrich | May 23, 2011 | 
102
I was riding my bike yesterday, thinking about this whole Lance Armstrong case getting stronger, and it occurred to me that athletes aren’t any different than PR professionals. A couple of weeks ago, when the Burson Marsteller/Facebook story broke, many, many, many people called me naive. They stated examples where PR professionals create whisper or smear campaigns. The statement, more often than not while calling me [&hellip... Read More
Gini Dietrich

Gin and Topics: The Apocalypse

By: Gini Dietrich | May 20, 2011 | 
81
Well, tomorrow is the end of the world as we know it. Or at least it is according to U.S. Christian broadcaster Harold Camping, who has calculated that May 21 is Judgment Day. Camping, who runs the Family Radio network, has offered several “infallible proofs” that the Rapture – when God will welcome all good and just souls into the kingdom of heaven – will occur tomorrow. My very [&hellip... Read More
Guest

Three Elements Of A Social Strategy

By: Guest | May 19, 2011 | 
5
Joseph Knecht is the managing director of Vipa Solutions, a technology services company. There isn’t a website that passes through Vipa deployment that isn’t filled with social icons, “Like” buttons, and various widget feeds. All too often these elements are nothing more than design features that give the site a “socially strategized” look and feel. As a kid on Long Island, a wise fisherman once told [&hellip... Read More
Gini Dietrich

Social Media for Executives

By: Gini Dietrich | May 19, 2011 | 
38
It’s Facebook question of the week time (clap, clap, clap!)! I will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash” at Counselors Academy on Sunday. I actually yelled at her from the audience. Brat! Neither here nor there. This week there isn’t a question but there IS a video! PRSA Chicago took an hour keynote I gave last month and drilled it [&hellip... Read More