Mack Collier

Brands: Customers aren’t Your Social Media Mouthpieces

By: Mack Collier | April 8, 2013 | 
Tweet144 Buffer Share33 Share25 +112 Pin1Shares 215A few years ago I attended a social media conference where the keynote was given by the chief marketing officer for a brand that was touted for ‘getting’ social media. I couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its customers. About five minutes in, the CMO spilled [&hellip... Read More
Arment Dietrich

Collaborate: Five Heads are Better than One

By: Arment Dietrich | April 8, 2013 | 
Tweet135 Buffer Share36 Share35 +115 PinShares 221Internal collaboration is essential in today’s marketplace. The world is moving too quickly; products and services are changing before our eyes every day. The pace of life feels frantic. We need to be able to collaborate. If we don’t put our heads together and share ideas and viewpoints, we risk missing something essential in the blur of the hours racing [&hellip... Read More
Gini Dietrich

The Three Things, Edition 27

By: Gini Dietrich | April 7, 2013 | 
Tweet32 Buffer Share4 Share10 +1 PinShares 46Welcome to 27th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you [&hellip... Read More
Gini Dietrich

Gin and Topics: A Home Made Firework and a Dancing Usher

By: Gini Dietrich | April 5, 2013 | 
Tweet44 Buffer Share20 Share17 +1 PinShares 81Well, boys and girls, this is it! I’m taking some time off to celebrate my 10 year anniversary with Mr. D and to get some non-blog writing finished. You will not have another Gin and Topics from me until April 26. I know it’ll be rough, but I’m leaving you in super capable hands. Rebecca Todd is taking over for [&hellip... Read More
Liz Reusswig

The Problem with Multitasking

By: Liz Reusswig | April 4, 2013 | 
Tweet107 Buffer Share84 Share29 +124 Pin9Shares 253Hi, my name is Liz and I am a persistent multitasker. I can hear all you fellow multitaskers droning, “Hi, Liz.” They say the first step to changing is admitting you have a problem. That’s the issue, though, is multitasking a problem? I’ve always been proud of my “ability” to multitask, do I really need to change? So, I started a [&hellip... Read More
Gini Dietrich

Nine Tips to Write a Great Blog Post

By: Gini Dietrich | April 4, 2013 | 
Tweet236 Buffer Share137 Share102 +174 Pin68Shares 617As many of you know, I’m writing my second book (Spin Sucks, due out in November!) and, because of that, I’m doing a ton of research (a TON) for case studies, examples, and stories to use to help tell the story. I keep coming across something interesting: Lots of people are searching for how to write great blog content, but [&hellip... Read More
Arment Dietrich

New Grads: Five Tips for Success in PR and Marketing

By: Arment Dietrich | April 3, 2013 | 
Tweet135 Buffer Share55 Share26 +119 Pin3Shares 238It’s April. They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a combination of digital and practical skills. The competition is fierce. The economy is just now beginning [&hellip... Read More
Gini Dietrich

Seven Reasons You’re Not Ready to Hire a PR Firm

By: Gini Dietrich | April 3, 2013 | 
Tweet164 Buffer Share50 Share59 +120 Pin7Shares 300We get lots of phone calls and emails from people wanting to work with us. It’s a great position to be in and certainly helps my introverted self from having to sell in a way that makes me uncomfortable. Sometimes the prospects are start-ups and they want to trade services for equity. While I’d love to be able to do that [&hellip... Read More
Mauro D'Andrea

A Month to Build a Blog Post: Crazy? Or Brilliant?

By: Mauro D'Andrea | April 2, 2013 | 
Tweet83 Buffer Share18 Share20 +110 Pin1Shares 132Have you ever spent 30 days on a blog post? I know, it seems crazy. With that amount of time you could easily write many, many blog posts. Why did I do that? Let me tell you about my experiment, and you’ll understand why I spent an entire month on a single blog post. And why you might want to [&hellip... Read More