Tim Washer

Making the Case for Humor and Nonsense

By: Tim Washer | May 19, 2014 | 
It's scary to break out of the "normal" marketing mold, especially for big brands, but adding a touch of humor can go a long way in engaging audiences
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Gini Dietrich

Jill Abramson: What Really Happened?

By: Gini Dietrich | May 19, 2014 | 
Are we talking about the right issues with the firing of Jill Abramson? Is it the glass cliff or unequal pay or poor treatment? Or something else entirely
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Gini Dietrich

Gin and Topics: Anti-Bullying and Dogs Who Play Fetch Alone

By: Gini Dietrich | May 16, 2014 | 
This week's Gin and Topics has not one, but two dog videos! We also have kids rapping, sports figures who give back, and a parody of the Bee Gees and
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Laura Petrolino

How to Craft a Winning Brand Personality Document

By: Laura Petrolino | May 15, 2014 | 
Every brand has a personality behind its logo. Laura Petrolino explains how to develop a brand personality document that increases customer trust and creates a consistent brand voice
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Gini Dietrich

Run a Virtual Company with these Seven Tips

By: Gini Dietrich | May 15, 2014 | 
Creating a virtual company can be scary. Clients may not like it. You may lose business. But, the truth is, the pros far outweigh the cons. Here are tips to manage one
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Mike Schaffer

Digital Fundraising with #TeamNoCancer

By: Mike Schaffer | May 14, 2014 | 
Without conversions, scale is meaningless. Learn how this digital fundraising campaign is taking the internet by storm for a good cause
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Lindsay Bell

Canada is Set to Become a Spam Free Zone

By: Lindsay Bell | May 14, 2014 | 
As of July 1st, what some are calling the world’s toughest anti-spam law, is going into effect in Canada. It prohibits spam coming into Canada from anywhere
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Mary Anne Keane

Is Social Proof Driven by Your Cortex or Your Content?

By: Mary Anne Keane | May 13, 2014 | 
Studies have shown that humans are likely to behave the way people around them behave. But social proof is more than psychology - it's also about content
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Gini Dietrich

Sucks is a Bad Word

By: Gini Dietrich | May 13, 2014 | 
Since the publication of Spin Sucks, the book, we've had a lot of discourse on why sucks is a bad word. We won't change our brand and continue to fight the good fight
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