Lindsay Bell

The Three Things, Edition 67

By: Lindsay Bell | February 9, 2014 | 
11
Telecommuting is the best thing to happen to business in a hundred years. Today's The Three Things explores that, plus advertising in today's world, and girls with short hair.
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Gini Dietrich

Gin and Topics: Grover, an Angry Cat, and the Luge

By: Gini Dietrich | February 7, 2014 | 
26
In this week's Gin and Topics, we have an honest Facebook movie, Grover and Old Spice, an angry cat, a Spin Sucks reader's music video, and the Canadian luge
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Ann Marie van den Hurk

Crisis Communications: Preparation is Key

By: Ann Marie van den Hurk | February 6, 2014 | 
18
It's the moment that every public relations professional fears: the crisis. Mitigating a potentially destructive PR crisis always comes down to careful planning and preparation.
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Gini Dietrich

Where Does Social Media Belong?

By: Gini Dietrich | February 6, 2014 | 
84
A blog post by Sam Fiorella about PR owning social media instigated an exploration of the expertise required to "own" it. Can it belong to one discipline
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Audrey Walker

Remote Work and Staying Sane

By: Audrey Walker | February 5, 2014 | 
38
Working from home or telecommuting has its advantages, but as Audrey Walker explains, you sometimes have to get a little creative to stay sane while sitting at your computer all day.
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Sue Duris

Relationship Building: Start with Good Manners

By: Sue Duris | February 4, 2014 | 
22
Social media has given PR pros open access to media and journalists, but have we forgotten about the fundamentals of etiquette and good manners in our pitching tactics? Sue Duris explains.
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Gini Dietrich

The Role of Long-Form Content in Brand Journalism

By: Gini Dietrich | February 4, 2014 | 
55
There are six things to consider when creating long-form content...and several ways for you to do so without having to spend all of your time writing. We take a look at some examples to make it more manageable for you
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Heather Thompson

Agency Life to Corporate: The Red Pill or the Blue Pill

By: Heather Thompson | February 3, 2014 | 
16
The worlds of the agency and in-house marketing are very different, but living in both worlds makes more well-rounded communications and PR professionals.
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Gini Dietrich

Gin and Topics: Special Super Bowl Edition

By: Gini Dietrich | February 3, 2014 | 
59
It's a special edition of Gin and Topics! We look at our favorite Super Bowl commercials from the big game on Sunday night. We have Ellen, Doritos, VW, Goldie Blox, and McDonald's
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