Gini Dietrich

Gin and Topics: Prancercise Lady and Baseball Players Called Bowlers

By: Gini Dietrich | June 21, 2013 | 
33
It’s rally day! There is lots to accomplish at work and I need to get 77 miles in between today and tomorrow to beat last week’s mileage. Friday nights are hilarious at our house. Mr. D gets up at 5:30 a.m. to play basketball and I try to ride 40-60 miles during my summer hours. By dinnertime, the two of us are so tired, neither one [&hellip
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Jim Dougherty

Social Sharing Initiatives: Mobilize your Employees!

By: Jim Dougherty | June 20, 2013 | 
22
Maybe you’ve experienced this: A thoughtfully designed Facebook page, with each painstakingly planned post largely unacknowledged. Not knowing what to do, you ask a dozen of your co-workers if they have any suggestions about how you could improve things. Therein lies a huge issue: You have a dozen co-workers who aren’t engaging with your posts. So many businesses lament the fact that their social media presence [&hellip
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Gini Dietrich

The Importance of Tracking Time and Other PR Firm Essentials

By: Gini Dietrich | June 20, 2013 | 
82
In the for-profit business world, it’s rare you get a look at what your competitors are doing, particularly if most of them are private companies. But at Counselors Academy, an organization for PR firm leaders, best practices, strategic investments, and even financials are shared among peers with the goal of making everyone better business owners. Such was the case when Ken Jacobs and George Rosenberg presented [&hellip
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Kate Finley

Traditional Media Relations and Real Measurable Results

By: Kate Finley | June 19, 2013 | 
14
Today I am here to argue the case for media relations. Amid the ever-present search for better measurement tools, and recent emphasis on the importance of content marketing in PR, I feel this old friend has started to get a bum rap. While it’s true traditional media can be an excellent tool for increasing awareness, my stance is it can also be a valuable, measurable way [&hellip
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Gini Dietrich

Join Danny Brown for a Special Livefyre Q&A Today

By: Gini Dietrich | June 19, 2013 | 
407
I have been looking forward to today’s Livefyre Q&A with Danny Brown all year. When I learned he and Sam Fiorella were writing Influence Marketing, I got him on the calendar as quickly as I could because, even though I hadn’t yet read the book, I knew it was going to be a good one. Danny is a staple in the marketing world. He was one [&hellip
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Bob LeDrew

Social Media Success and the Second Commandment

By: Bob LeDrew | June 18, 2013 | 
32
I am of the atheistic persuasion. So this may come as a bit of a shock, but I’m gonna do a little preaching on the Second Commandment, social media style. For those of you who need a refresher: “Thou shalt not make unto thee any graven image…Thou shalt not bow down thyself to them, nor serve them…” Before I get down to the serious preaching, let [&hellip
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Gini Dietrich

Seven Tools for Writing Blog Posts

By: Gini Dietrich | June 18, 2013 | 
156
“You can’t catch a fish if you don’t put the bug in the water.” – Brad Farris, CEO of Anchor Advisors and founder of Enmast On Saturday, I went out for an early morning bike ride so I could get in the miles on the lakefront without fighting foot traffic later in the day. At the turnaround spot, I decided to go away from my usual [&hellip
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Shanna Mallon

Social Stories: How to Use Storytelling on Twitter

By: Shanna Mallon | June 17, 2013 | 
16
Humans love stories, so when you use the basic elements of narration on Twitter, it’s to your social marketing advantage. Do you know how to tell your brand’s story on that social network? Are you engaging your audience, even in 140 characters or less? The limitations of Twitter are no excuse for not putting storytelling to work, especially when you consider the ways others are turning [&hellip
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Gini Dietrich

Rest in Peace, Arthur Yann

By: Gini Dietrich | June 17, 2013 | 
44
On Thursday night, Arthur Yann was on the train home from the reception before Silver Anvils when he suffered a massive heart attack and passed away. He was 48. I first met Arthur in the same way I’ve met many of you…here on this blog. As the vice president of public relations for our industry’s trade organization – the Public Relations Society of America (PRSA) – [&hellip
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