Martin Waxman

PR: Moving the Profession from Talkers to Makers

By: Martin Waxman | October 22, 2013 | 
37
By Martin Waxman Macher is an old Yiddish expression that, literally translated. means maker, but idiomatically is far from that. It’s often used pejoratively and refers to a person who considers her/himself a big-shot or big time operator – often pictured as a guy with a fat cigar. It’s not all bad – machers are well-connected, like to put themselves in the center of things, and [&hellip
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Gini Dietrich

Keyword Analysis: Refresh Your Old Content

By: Gini Dietrich | October 22, 2013 | 
61
By Gini Dietrich A few months ago, I had taken the week off from meetings so I could get Spin Sucks mostly written and start on our 2014 plan. I don’t know if you’ve ever tried writing all day, every day, but it’s not easy. In fact, it gets to the point where you look for other things to do (someone please call me!) to give your brain [&hellip
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Sara Rude

Dating and Client Acquisition: An Eerily Similar Dance

By: Sara Rude | October 21, 2013 | 
19
By Sara Rude Client acquisition: Networking, RFPs, cold calling, LinkedIn, incoming inquiries. However you go about it, trying to identify a good new client, and then actually getting them on board, is an exhausting and costly process. Remember the good old days when you could hand out a well-crafted paper note (preferably folded into an origami triangle) that simply asked you to circle yes or no [&hellip
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Gini Dietrich

Link Building: A Strategy for Content Marketing

By: Gini Dietrich | October 21, 2013 | 
79
By Gini Dietrich Last week, I had the super painful sheer pleasure of attending Sean McGinnis’s Content Jam presentation about search engine optimization (SEO). I wasn’t sure what to expect. After all, he and I debate content and SEO quite often (every time we’re together), but I begrudgingly admit I learned several things to apply both to the blog here and our client work. His topic, “Link Building [&hellip
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Yvette Pistorio

Gin and Topics: Mumford & Sons Impersonators and Potty Talk

By: Yvette Pistorio | October 18, 2013 | 
23
By Yvette Pistorio This week has been a crazy. Let’s just say I’m calling this week #meetingweekoctober2013 because that’s the kind of week it’s been! My schedule looked a little like this: Monday I (finally) met Amanda Gnat of Orbit Media Studios. I’ve been chatting with Amanda since I started working with Arment Dietrich, so it was great to finally meet her in person. Tuesday was [&hellip
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Matt Cochran

Politics and PR: Do Your Homework

By: Matt Cochran | October 17, 2013 | 
4
By Matt Cochran One of the more fascinating aspects of public relations is helping a company decide whether it should make its concerns with regulations or legislation known publicly. Now, with entire industries embroiled in fights over demands from Washington – think healthcare and energy – today’s business environment is a veritable laboratory of how companies attempt to leverage various political and regulatory audiences. Some do [&hellip
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Gini Dietrich

Attend the Content Jam Keynote Virtually Today

By: Gini Dietrich | October 17, 2013 | 
56
By Gini Dietrich We’re going to try something new here today. I am giving the keynote at Content Jam this morning at 9:00 CT and you are invited to attend right here on the blog! My topic is the future of content marketing so I whipped out my crystal ball (er, magic 8 ball) and looked into the next few years. We’ll first talk about the [&hellip
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Randy Milanovic

In SEO, the Details Matter (Except When They Don’t)

By: Randy Milanovic | October 16, 2013 | 
22
By Randy Milanovic You can always tell when a new client had SEO work done on their website in the past. Even though it might not be evident in their actual search position, they tend to drop in, examine proposals, smile politely, and then ask when we are going to start talking about keyword density, tags, anchor text, and the other “nitty-gritty technical details” involved in their search campaigns. [&hellip
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Kate Finley

Choosing a PR Agency: Ten Questions to Ask About Media Relations

By: Kate Finley | October 16, 2013 | 
11
By Kate Finley Making major decisions within your organization such as brand direction, where and when to expand your territory, a new product launch, or choosing a PR agency to work with can easily become taxing. Decisions like these can be especially challenging because they tie directly into the success of your organization, but you have to give up control to experts who are not always [&hellip
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