Gini Dietrich

Communication Lessons from News of the World

By: Gini Dietrich | July 13, 2011 | 
55
When I was a kid, I remember my dad coming home from work and telling my mom he’d had to fire someone. I very vividly remember the image it conjured in my head. MY dad had set some poor man on fire! What about his family? What about MY family? Was my dad going to go to jail? Isn’t setting a person on fire murder? At [&hellip... Read More
Guest

Badges? We Don’t Need No Stinkin’ Badges

By: Guest | July 12, 2011 | 
30
Today’s guest post is written by Joey Strawn. What if I told you that you were approaching gamification all wrong? More than likely I’d be greeted with one of two answers: 1. What’s gamification? 2. Nuh-uh, we have badges and stuff! For those unfamiliar with the term, Lisa Gerber wrote a great post called “Game Mechanics and Its Effect on Marketing” that you should definitely read (or re-read)... Read More
Gini Dietrich

Working On Your Business, Not In It

By: Gini Dietrich | July 12, 2011 | 
145
Up at 5 a.m. Check email, Facebook, Twitter, G+, LinkedIn groups and discussions, text messages, blog traffic, web traffic, and PostRank analytics all while brushing your teeth and feeding kids or pets. Make time to exercise, do some writing, get ready for work. Work a full day. Rush home to make and have dinner with your family. Check email, Facebook, Twitter, G+, LinkedIn groups and discussions, text messages, blog traffic, web [&hellip... Read More
Arment Dietrich

Take Your Blog to the Next Level. With Style.

By: Arment Dietrich | July 11, 2011 | 
14
  This afternoon’s post is a slight diversion from our typical schedule. We wanted to share with you the importance of blog styling and how you can learn more about it this week. How many times have you landed on a blog post that was made up of nothing but large blocks of text on your screen? What happened? Did you read on or simply glance [&hellip... Read More
Gini Dietrich

Prom Queen or Prom Geek?

By: Gini Dietrich | July 11, 2011 | 
217
Something weird is happening: We’re the pretty girl who isn’t getting invited to Prom because everyone assumes she’s already been asked. In the past month, I have had three different people ask me if I can recommend a PR/digital firm. With all three I asked more about their needs (because I assumed they already disqualified us) only to realize we’d be a perfect fit for them. [&hellip... Read More
Gini Dietrich

Gin and Topics: History-Making Events

By: Gini Dietrich | July 8, 2011 | 
47
Happy Friday! For those of us in the U.S. it really should be Thursday. I love short weeks! So it’s been a week since Google+ launched and it’s starting to grow on me. I still have NO idea how I’m going to organize my Circles, but I’ve been using the stream and I like how clean and easy to navigate it is. I’m starting to see [&hellip... Read More
Guest

Four Ways to Tweet Like a Hollywood Screenwriter

By: Guest | July 7, 2011 | 
9
Today’s guest post is written by John Fitzgerald . Like most young wannabe filmmakers, I learned the basics of screenwriting by hanging out on film sets and reading books. Books such as Syd Field‘s 1979 treatise on the three-act dramatic structure, simply titled Screenplay. Fields contends that writers must follow a rigid three-act structure in order to free themselves to develop their characters. Twitter’s 140-character limit is not unlike the [&hellip... Read More
Gini Dietrich

Content Development for B2B Companies

By: Gini Dietrich | July 7, 2011 | 
98
It’s Facebook question of the week time (clap, clap, clap)! You guys listened so well last week. Lots of great questions, which has the next few weeks full. But don’t let that stop you from asking a question. It’s OK. Head over there now. We’ll wait. Except for you, Danny Brown. You’re banned. Did you do it? No fibbing now. I can tell whether or not [&hellip... Read More
Arment Dietrich

What Is Your Personal Tagline?

By: Arment Dietrich | July 6, 2011 | 
72
Some might think I’m a little “dark.” I like reading books that make me cry, I’m often attracted to weird stuff, and my favorite show is a tie between Lockup, Hard Time, and Gangland. But I can top even that; I often wonder how people will refer to me after I die.  I wonder what my tagline will be, what people will put in between my [&hellip... Read More