Guest

Underwear Models, Law Library, Twitter Bring Buzz to Diesel

By: Guest | November 17, 2010 | 
5
Guest post by Jon Ivanco, a lawyer in training and entrepreneur. On Thursday, Above the Law broke the story of the Diesel underwear ads that came out showcasing the lovely Brooklyn Law School library. This story is continuing to pop up all over my Twitter feed that is cued to search “law school.” The reality of the situation is wherever there is a scandal, social media [&hellip... Read More
Gini Dietrich

Building Your Online Presence Around Mobile Payments

By: Gini Dietrich | November 17, 2010 | 
52
So many things are happening this week, it’s hard to choose just one blog topic. Facebook is taking on Google in the email space. AT&T, Verizon, and T-Mobile are joining forces so we no longer have to carry wallets. And Google is launching a recommendation engine. You know the old adage about not trying to catch up, but leapfrogging ahead of your competition? I feel like [&hellip... Read More
Guest

The Era of Social Data Convergence is Here!

By: Guest | November 16, 2010 | 
5
Guest post by Chuck Hemann, director of analytics for WCG. My boss, Bob Pearson, is fond of talking about integration in communications. The reality, as he sees it (and I agree), is that it doesn’t really matter where social media falls within the organization. What’s key to the success of the organization’s communications efforts is that social media is integrated with PR, marketing, investor relations, or [&hellip... Read More
Gini Dietrich

The Online Community Secret Sauce

By: Gini Dietrich | November 16, 2010 | 
94
People ask me all the time what my secret sauce is for online community building and I always make some self-deprecating comment about how my mom pays people a lot of money to be nice to me. But I’ve really been thinking about what it is that creates such a strong sense of community and why they want to continue giving. And not just the Spin [&hellip... Read More
Guest

Spirit Day and Wearing Purple: Did You Get the Memo?

By: Guest | November 15, 2010 | 
1
Guest post by Paige Worthy, a Chicago-based freelance writer and editor. Early last month, I heard some conversations on Twitter about a cause called Spirit Day, which would take place on Wednesday, Oct. 20. Here’s the gist, from GLAAD’s website: The idea behind Spirit Day, first created by teenager Brittany McMillan earlier this month…can be summed up in three words: Everyone Rally Together. It’s…a way to [&hellip... Read More
Gini Dietrich

Choose the Ninth Social Media Trend

By: Gini Dietrich | November 15, 2010 | 
86
A few weeks ago, I blogged about the eight social media and marketing trends to pay attention to going into 2011. Since then, I’ve used those trends when I speak and they have created a great starting point for conversation with business leaders, marketers, and students. The blog post also created some really great conversation in the comments, with the addition of things such as crowdsourcing, [&hellip... Read More
Gini Dietrich

Top 5 Stories for Week Ending Nov. 12, 2010

By: Gini Dietrich | November 12, 2010 | 
3
I’m just now noticing a trend in the stories I collected this week. Sixty percent of my recommendations are hysterical. Guess I was either in a really good mood this week or needed to laugh really badly. Regardless, I think you’re really going to enjoy the stories (and one video) this week. Presenting…the top five stories for week ending Nov. 12, ... Read More
Guest

Does Blogger Outreach Really Require Engagement?

By: Guest | November 11, 2010 | 
28
Guest post by David Spinks, co-founder of BlogDash. Creating highly targeted, personalized pitches is more important than how “engaged” you are with influencers when conducting blogger outreach. Any knowledgeable social media professional you speak to will tell you that it’s important to engage with influencers (bloggers, tweeters, etc.) before you pitch them. I have two questions... Read More
Gini Dietrich

Future of Websites

By: Gini Dietrich | November 11, 2010 | 
61
The future of websites causes big debate. Where should I build a web presence? Do I have to have a corporate website? Can I build my corporate site on Facebook or a blog? To that effect, the Arment Dietrich Facebook question of the week comes from Ann Manion. She congratulates us on reaching 1,000 fans (thank you…and a photo contest ensues) and she asks, “Is the [&hellip... Read More