Gini Dietrich

The PR Industry Does Need Better PR

By: Gini Dietrich | May 15, 2013 | 
Tweet142 Buffer Share67 Share57 +134 Pin5Shares 305It’s 5:23 a.m. and I’m sitting at my desk, watching the neighborhood start to light up as the sun rises. The birds are chirping, squirrels (I hate those little rats with fuzzy tails) are running across the telephone wires, and people are beginning to walk their dogs. As is my ritual, I start my day reading, particularly if I don’t [&hellip... Read More
Christine Larade

The Comfort of Strangers: Human Social Media

By: Christine Larade | May 14, 2013 | 
Tweet99 Buffer Share24 Share31 +15 PinShares 159There exists a special tool that can comfort people, share both good news and bad, and connect kindred spirits in a way that simply was not possible a few short years ago. While giving comfort has always been around, the ability to comfort strangers is still new. Let’s call it human social media. When my daughter was born 16 years [&hellip... Read More
Gini Dietrich

A Blogging Community: Why it’s Important to Have One

By: Gini Dietrich | May 14, 2013 | 
Tweet122 Buffer Share59 Share51 +124 PinShares 256In a couple of weeks, I am keynoting Social Capital in Ottawa (love my Canadians!) and my topic is Blogging, Community, and Making it Work. As I begin to think about what I’ll present during that hour, I’ve been thinking about our community here and how proud I am of each and every one of you. Last week, we had [&hellip... Read More
DJ Waldow

Email Marketing: One Trick will Boost Engagement

By: DJ Waldow | May 13, 2013 | 
Tweet155 Buffer Share39 Share42 +113 Pin1Shares 250Are you ready for the one thing – the one trick – to get more engagement with your email marketing campaigns? Unlike Curly, I’m actually going to share it with you now. The one thing to boost email marketing engagement is to be human. At this point, it’s quite possible you are now standing up … shouting something like the [&hellip... Read More
Gini Dietrich

The Best of the Least Engaged Brands on Twitter

By: Gini Dietrich | May 13, 2013 | 
Tweet164 Buffer Share36 Share68 +117 Pin1Shares 286A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?” We looked [&hellip... Read More
Gini Dietrich

The Three Things, Edition 32

By: Gini Dietrich | May 12, 2013 | 
Tweet32 Buffer Share6 Share13 +1 PinShares 51Welcome to 32nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if [&hellip... Read More
Gini Dietrich

Gin and Topics: Lip-Sync Contest and Silly Men

By: Gini Dietrich | May 10, 2013 | 
Tweet37 Buffer Share6 Share6 +1 PinShares 49It’s Friday. It’s spring time. Cycling season officially began this week. It’s happy time! First things first, did you see Iron Man 3 last weekend? If you haven’t yet seen it, it’s definitely a big screen movie. I saw it in 3D (mmmmm…RDJ in 3D) and it was worth the few extra bucks. Also, Gwyneth Paltrow is stunning in it. [&hellip... Read More
Alicia Lawrence

Writing Pixelated: Visual Content for Generation Y

By: Alicia Lawrence | May 9, 2013 | 
Tweet78 Buffer Share16 Share24 +18 Pin3Shares 129The busy, digital lifestyles of Generation Y are forcing the web to become more visual. Visual content is processed in the brain 60,000 times faster than text, according to 3M Corporation. Social media, the driving force of the digital world, thrives on visuals because they are easy to share on major networks such as Instagram, Twitter, Facebook, and Pinterest. Catchy [&hellip... Read More
Gini Dietrich

Guide to Hiring a Digital Agency

By: Gini Dietrich | May 9, 2013 | 
Tweet112 Buffer Share47 Share78 +119 Pin3Shares 259We live in a crazy world right now. Social media has completely turned business communications on its head. To boot, technology is changing more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in [&hellip... Read More