Gini Dietrich

Seven Ways to Convert Your Superfans into Customers

By: Gini Dietrich | March 12, 2013 | 
161
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 262I’ve been thinking a lot about this blogging thing lately and whether or not we’re converting our superfans to clients or referral partners. You see, the big, big vision of Spin Sucks is to change the perception of the PR industry. It may not happen in my lifetime, but I want it to be my legacy. It’s [&hellip... Read More
Guest

Social Media AKA the Trust Network

By: Guest | March 11, 2013 | 
47
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 207 Today’s guest post is by Julia Rosien. Being on Twitter is a little like knocking on the gates to the Emerald City. Oh, the wondrous opportunities waiting on the other side. But it comes with a price. Opening an account and tweeting is an invitation to the world that you’re available. You’re here to talk, get to know [&hellip... Read More
Gini Dietrich

The Risk of Earned Media without a Communications Professional

By: Gini Dietrich | March 11, 2013 | 
91
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 224Elon Musk is a very smart man. After all, he co-founded PayPal and then took that money and founded SpaceX (a company designed to get man on Mars, where he wants to die) and co-founded Tesla Motors (a company designed to make really fast, really awesome, really beautiful, really expensive electric cars). He’s enjoyed a pretty admirable [&hellip... Read More
Gini Dietrich

The Three Things, Edition 23

By: Gini Dietrich | March 10, 2013 | 
15
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 68Welcome to 23rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can [&hellip... Read More
Gini Dietrich

Gin and Topics: Cuppa Cheese! Cuppa Cheese!

By: Gini Dietrich | March 8, 2013 | 
48
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 84It’s SxSW weekend, which means the entire social media world is in Austin to learn, drink, party, and drink some more. I’m kind of glad I broke my foot and can’t go. If I were in Austin, I’d want to be riding my bike so I’d be skipping great sessions and then would have wasted my money [&hellip... Read More
Guest

Make Your Network Go Viral: Eight Tips for Networking Success

By: Guest | March 7, 2013 | 
64
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 222Today’s guest post is by Kate Finley. Growth. Reach. Influence. Connections. Likes. Views. Followers. Subscribers. Fans. Brand Ambassadors. These are examples of tools we use to report and measure success for our brands, clients, and bosses. But what about your own network? How do you measure your influence? And how can you make your network go viral? [&hellip... Read More
Gini Dietrich

To Sell is Human: A Communicator’s View on New Business

By: Gini Dietrich | March 7, 2013 | 
66
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 249After I’d been at Fleishman-Hillard for a couple of years, I had three promotions under my belt and was already eyeing the corner office (some things never change). Because I was so steadily climbing the corporate ladder, I was soon invited into new business meetings where my presentation skills were honed, I was taught to think on [&hellip... Read More
Yvette Pistorio

Vine: Social Media’s Shiny New Toy

By: Yvette Pistorio | March 6, 2013 | 
50
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 134Today’s guest post is by Yvette Pistorio. Social media has become very visual. Photos and videos are taking center-stage as the most shared and talked about forms of content. Given the rise of smartphones with cameras built into them and the growth of Pinterest, Tumblr, and Instagram, the percentage of photo and video sharing is high. And now [&hellip... Read More
Gini Dietrich

Content Idea Generator: A Magical Tool to Help You Write

By: Gini Dietrich | March 6, 2013 | 
111
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 481Thanks to Lindsay Bell and an appropriately pitched story idea from a PR firm here in Chicago, I have a special surprise for you. This is going to both surprise and anger you…at least anger you if you consider yourself a writer. It is both cool and a little disappointing. It is surprisingly accurate, but also a [&hellip... Read More
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