Gini Dietrich

Three Things You Can Learn about Social Media from HMV

By: Gini Dietrich | February 12, 2013 | 
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Tweet Share Share +1 Pin EmailShares 231By now you’ve probably heard the story of the HMV employee gone rogue as a group of them were let go at once. “We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring,” read the initial message from @HMVtweets, which has more than 70,000 Twitter followers. This happened while 60 employees at the 91-year-old company were laid off during a round of [&hellip... Read More
Guest

PR Pros: Freshen Your Thinking to Retain Your Best Clients

By: Guest | February 11, 2013 | 
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Tweet Share Share +1 Pin EmailShares 143Today’s guest post is by Victoria Harris. Many PR consultancies spend a significant amount of their time and resources on proactively searching for new business and developing proposals. Some larger agencies will have teams who spend all of their time on this area. However, with increased competiveness due to the challenging economic climate, agencies would be short-sighted to focus disproportionately [&hellip... Read More
Gini Dietrich

I Hate PR People: The Rules of Pitching Bloggers and Media

By: Gini Dietrich | February 11, 2013 | 
338
Tweet Share Share +1 Pin EmailShares 758I hate PR people. I can say that because I am one, but also because those of you who do blogger and media relations disappoint me. Greatly. It’s rare these days for me to go out with friends without hearing a story of how a PR person didn’t do their research or prepare their client for an interview before a [&hellip... Read More
Gini Dietrich

The Three Things, Edition 19

By: Gini Dietrich | February 10, 2013 | 
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Tweet Share Share +1 Pin EmailShares 72Welcome to 19th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily [&hellip... Read More
Gini Dietrich

Gin and Topics: Iron Man 3 (My Boyfriend) and YOLO

By: Gini Dietrich | February 8, 2013 | 
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Tweet Share Share +1 Pin EmailShares 77Well, here we are again. Another Friday. Another week that went by way too quickly. The storm the east coast is getting started here yesterday, but it must be picking up steam as it moves because we really just have one giant snow cone without the syrup. I’ll admit I’m insanely jealous you’ll be getting two feet of snow. I [&hellip... Read More
Guest

Big Data: Why PR Pros Need to Harness its Power

By: Guest | February 7, 2013 | 
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Tweet Share Share +1 Pin EmailShares 164Today’s guest post is by Jim Delaney. During the last few months, we’ve heard a lot of chatter about big data and how to leverage it for public relations. Armed with intelligence from the millions of status updates, photos, videos, check-ins, and other digital breadcrumbs on the Internet, PR pros can uncover meaningful, valuable insights. But it can be an [&hellip... Read More
Gini Dietrich

Five Things You Can Do to Be Successful in PR

By: Gini Dietrich | February 7, 2013 | 
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Tweet Share Share +1 Pin EmailShares 506I was trolling through our Google analytics the other day and found several people had come here by Googling,”How to be successful in PR.” Spin Sucks is the first listing in search rankings for that phrase. Which is great! But it isn’t. You see, the post is more than two years old and it’s written by a guest author. Not [&hellip... Read More
Lindsay Bell

The Top 10 Guest Blog Posts of 2012 (July – December)

By: Lindsay Bell | February 6, 2013 | 
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Tweet Share Share +1 Pin EmailShares 169Today’s guest post is by Lindsay Bell. Here at Spin Sucks we highly value our amazing community (the crazies, as Gini Dietrich affectionately calls you), and our incredible (and ever growing) roster of guest bloggers provide an invaluable resource to each and every one of us. That old adage “you learn something new every day” certainly rings true for me as [&hellip... Read More
Gini Dietrich

One Compelling Video Idea for You to Steal

By: Gini Dietrich | February 6, 2013 | 
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Tweet Share Share +1 Pin EmailShares 329Several years ago, I was leaving the office. I had on my coat and hat; I was holding my gloves until the moment right before I stepped outside. My bags were full of things to take home to work on. And I stopped in one of our account executive’s offices to say goodnight. She was sitting there with two other [&hellip... Read More
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