Gini Dietrich

A Review of Triberr and the Spin Sucks Analytics

By: Gini Dietrich | April 12, 2011 | 
123
It’s been a month that I’ve been a member of Triberr. I’ve had lots of direct messages, emails, and Facebook messages asking what the heck it is and how I like it. So I’m here to tell you. For those of you who don’t know, or haven’t seen the shorted tribr link, Triberr is a way for you to retweet the work of bloggers you know [&hellip... Read More
Guest

Invisible Boundaries: Expats and Social Media

By: Guest | April 11, 2011 | 
17
John Falchetto, the serial entrepreneur, has worked on three continents helping other expatriate entrepreneurs to start-up, grow, and succeed in challenging environments all around the world. Having lived in repressive regimes in the Middle East for more than a decade, I am a big fan of freedom of speech. I first discovered Spin Sucks when Gini Dietrich wrote Why Brogan’s Bigger Ear marketing is wrong, and [&hellip... Read More
Gini Dietrich

An Entrepreneur’s Journey: Mine

By: Gini Dietrich | April 11, 2011 | 
107
My good friend Troy Claus asked me to write this for his blog, where he has a fabulous series called “The Entrepreneur’s Journey.” So, if you read it there first, there is nothing new to see here. Move along until tomorrow. It’s a very vivid memory. Sitting in the conference room at Fleishman-Hillard with our Ocean Spray clients. There are five or six three-inch binders full [&hellip... Read More
Gini Dietrich

PostRank Connect and Analytics for Bloggers

By: Gini Dietrich | April 9, 2011 | 
67
It has come to my attention that not every blogger knows about or uses PostRank. My mission today is to change that! You see, PostRank is one of the tools that AdAge uses to determine their Power 150. But, even if your goal isn’t to get into the top 10 (like it is ours – I’m not competitive), the information it gives you, layered on top [&hellip... Read More
Gini Dietrich

Gin and Topics: Introverts, AVEs, and Coaching for Women

By: Gini Dietrich | April 8, 2011 | 
51
It’s another blood boiling week for the PR industry. I realize Spin Sucks got it’s name because, well, spin sucks. But sometimes it’s exhausting having to communicate over and over and over and over and over again that publicity is not PR. Earlier this week, Matt Royse had a fantastic guest post on the seven ways social media is changing PR. In the comments, and later [&hellip... Read More
Guest

PR’s Problem Is A Familiar One

By: Guest | April 7, 2011 | 
24
Neicole Crepeau is a partner in Coherent Interactive, which specializes in web, mobile, and social media design and implementation for small and midsized businesses. I’m not a PR person. That’s not my background or my training. I don’t have to be a PR person to know that the debate over PR and its definition is the same debate that other disciplines have had, with much the same resolution. [&hellip... Read More
Gini Dietrich

Two Qualities Every CEO Needs

By: Gini Dietrich | April 7, 2011 | 
109
It’s Facebook question of the week time! I always want to write “Clap! Clap! Clap!” when I say that. Kind of like I always want to say, “Hello. I’m Johnny Cash.” when I get in front of a microphone. But I never do because I’m afraid no one will get it and then I’ll have flopped before I even began. Wow. That was quite a tangent. [&hellip... Read More
Arment Dietrich

Teach Yourself to Work in Uncertainty

By: Arment Dietrich | April 6, 2011 | 
38
Its 7:30 am and my blog post should have been queued up and scheduled to go by now. As I edited and finalized it, it suddenly dawned on me, for reasons I won’t go into here, that I can’t use it. I was suddenly scrambling for a solution. I need something quick. So I started clicking around frantically, looking for inspiration (which by the way, is [&hellip... Read More
Gini Dietrich

Six Verbs You Need to Understand for the New Web

By: Gini Dietrich | April 6, 2011 | 
52
Thanks to my friend John Pitocco, I ran into a pretty interesting article about the six verbs for the web, from senior Wired maverick Kevin Kelly. He discussed these verbs during his opening keynote at the Web 2.0 conference, in which he believes are the prevailing forces shaping modern web culture. They are: screening, interacting, sharing, flowing, accessing, and generating. Come again? Can you make the [&hellip... Read More