Gini Dietrich

Business and Leadership Blogs to Read

By: Gini Dietrich | November 4, 2010 | 
14
It’s Arment Dietrich Facebook question of the week time! Abbie Fink asks, “Which business and leadership blogs should I read?” Along with a plea to donate $10 to help end malaria-related deaths in Africa. I give Abbie some blog suggestions that are NOT marketing, communication, or social media related. What would you add? (If you can’t see the video in your Reader, click here and it [&hellip... Read More
Guest

10 Tips to Become a More Successful PR Pro

By: Guest | November 3, 2010 | 
84
Guest post by Matthew Royse, author of Knowledge Enthusiast. In today’s ultra-competitive PR world you need to find ways to stand out. Following are 10 things that continue to help me become a more successful PR pro. I hope they help you, too. Do your homework. A mass pitch never amasses a lot of coverage. Before you pitch a journalist or blogger, know what they cover. [&hellip... Read More
Gini Dietrich

Inside PR Is Yours

By: Gini Dietrich | November 3, 2010 | 
13
You may or may not know that I co-host Inside PR every Wednesday with Martin Waxman and Joe Thornley, two of my favorite Canadians (don’t worry Andy Donovan and Danny Brown, I said “of”). The podcast airs every Wednesday and we’re now on episode 27 so I think we’ve finally gotten the hang of it! We discuss our views on everything from PR and communications to [&hellip... Read More
Guest

How Social Media Has Changed the Hotel Business

By: Guest | November 2, 2010 | 
6
Guest post by Ann Manion, president of Hotel Advantage. I would not describe the hospitality industry as a community of early adopters when it comes to social media. As a specialist in hotel reputation management, I’ve watched hoteliers confront companies such as Trip Advisor and request the removal of unfavorable reviews from their profiles. Too many hotels have no track record for responding to online guest [&hellip... Read More
Gini Dietrich

Facebook, drop.io, and Global Domination

By: Gini Dietrich | November 2, 2010 | 
29
If you’ve ever used drop.io to create password-protected sites for your proprietary information, last week’s announcement that they’ve been bought won’t come as a surprise to you. By Facebook. And their founder is joining the Facebook team. I think Facebook is going to beat me to Global Domination with the help of the CEO of drop.io, seemingly-crazy (alright, I’d like to heli-ski, too) Richard Branson-like, son [&hellip... Read More
Guest

Your Network and You: The Most Important Question

By: Guest | November 1, 2010 | 
30
Guest post by Justin Goldsborough, who specializes in digital strategy and education at Fleishman-Hillard Kansas City. Recently, I had the privilege of speaking to a group of communications and journalism students at the University of Missouri. Toward the end of the panel, one of the students asked the following: “What’s the most important question you’ll ask anyone you work with or interview for a job these days?” [&hellip... Read More
Gini Dietrich

Raise $30,000 In 30 Days

By: Gini Dietrich | November 1, 2010 | 
9
I just finished reading Little Bee, which is not based on a true story, but is about a couple from London who find themselves involved in the oil war in Nigeria when asked to save their own lives or those of two little girls. I won’t spoil the story for you, but it certainly makes you think about how lucky we are to live in countries [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 29, 2010

By: Gini Dietrich | October 29, 2010 | 
26
Have you ever fit two weeks into one? That’s how this week has felt, but I have to say that, without Patti Knight, I’d still be digging through emails and would have accomplished nothing. But, because she is a saint and filed emails, answered ones that she could, and left me the ones that could only be answered by me, I got through them all of [&hellip... Read More
Arment Dietrich

Viral Video Campaign: It Gets Better

By: Arment Dietrich | October 28, 2010 | 
15
If you have not heard of this video campaign targeting gay youths, you must not go online often. Thousands of people, including handfuls of celebrities, have made YouTube videos letting gay teenagers know that “it gets better.” Just four weeks ago, after the horrible news of tragic teenage suicides (due to being bullied to the point where they thought ending their lives was the easier decision), [&hellip... Read More