Gini Dietrich

Content Idea Generator: A Magical Tool to Help You Write

By: Gini Dietrich | March 6, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 481Thanks to Lindsay Bell and an appropriately pitched story idea from a PR firm here in Chicago, I have a special surprise for you. This is going to both surprise and anger you…at least anger you if you consider yourself a writer. It is both cool and a little disappointing. It is surprisingly accurate, but also a [&hellip... Read More
Guest

Use Content to Increase Blog Traffic

By: Guest | March 5, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 201Today’s guest post is by Breena Fain. As someone who loves a good story, I’ve always been an advocate for content driving an organization’s public relations efforts. There is no better way to connect with an audience than engaging them through illustrative, relevant content that drives home the importance of your product or service. When our blog [&hellip... Read More
Gini Dietrich

Can Technology Replace In-Person Meetings?

By: Gini Dietrich | March 5, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 230During our Inside PR recording last week, Joe Thornley, Martin Waxman, and I had a very lively conversation about the Yahoo! memo. Joe and I are both business owners with employees. He has two offices – Toronto and Ottawa – and I have a completely virtual organization with people spread across the United States and Canada. We [&hellip... Read More
Guest

Using News Releases to Boost Your Online Visibility

By: Guest | March 4, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 231Today’s guest post is by Tara Geissinger. There is an ongoing conversation among communications and SEO professionals, alike, about the value of using news releases to boost your online visibility. While there are SEO benefits, publishing news releases plays numerous other marketing roles. The rules, purpose, and audience have changed. It’s time to update how we think about [&hellip... Read More
Gini Dietrich

Shut Up: How Great Leaders Listen

By: Gini Dietrich | March 4, 2013 | 
178
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 440Last week, Jon Stow wrote an interesting blog post called, “Communicating with Our Employees and Colleagues.” In it, he talked about the importance of having conversations, not dictatorships, with the people on your team. Part of that discussion was the Yahoo! memo that was leaked to the media. But the underlying message? You can’t just talk. You [&hellip... Read More
Gini Dietrich

The Three Things, Edition 22

By: Gini Dietrich | March 3, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 59Welcome to 22nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can [&hellip... Read More
Gini Dietrich

Gin and Topics: The Obamas Take to Video

By: Gini Dietrich | March 1, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 127I have been looking forward to this Gin and Topics since last weekend. You see, I found a video on Heidi Massey’s Facebook wall and I was mad I didn’t see it in time for last week. And then Jennifer Lawrence had the glorious trip at the Oscars that endeared her to all of us. And then [&hellip... Read More
Guest

Business Tips from the World of Stand-Up Comedy

By: Guest | February 28, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 127Today’s guest post is by Susan Murphy.  I am really fortunate in my line of work that I get to participate in some incredibly rewarding projects with outstanding people. Most recently, I was thrust into the world of stand-up comedy, as I volunteered for the Cracking-Up the Capital Comedy Festival. This four-day festival brought together some of Canada’s [&hellip... Read More
Gini Dietrich

Do News Releases Have SEO Value When Distributed Via a Wire?

By: Gini Dietrich | February 28, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 298During yesterday’s Facebook question of the week, Kate Finley asked if news releases have SEO value when distributed via a newswire. This has been a long internal battle for me. I know the “coverage” isn’t really such, but it always seems to help search engine optimization. Clients sometimes like to show their bosses the number of places [&hellip... Read More
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