Gini Dietrich

Augusta National Faces Scrutiny on “No Women” Rule

By: Gini Dietrich | April 5, 2012 | 
I don’t know where to begin with this one. I’m astounded. Did you know Augusta National Golf Club does not allow women to join as members? And did you know they only began allowing African American members in 1990? Did something happen last night and I woke up in 1912? Does this really happen in 2012? Yet, here we are. Twenty-two years later and we’re still ... Read More

Monetized Word-of-Mouth Business Models

By: Guest | April 4, 2012 | 
Today’s guest post is written by Thom Holland. Which do you trust more, an advertisement on TV or the word of mouth recommendation that you got from a friend? Your friend …of course. As marketers, you already know that. We’ve always known the best customers come from word-of-mouth referrals. They cost less money to acquire and they typically remain a customer for a longer period of ... Read More
Gini Dietrich

PR Crisis for Skittles In Wake of Controversial Teen Shooting

By: Gini Dietrich | April 4, 2012 | 
I’ve been watching a different kind of PR crisis unfold with great interest – that of Skittles. Skittles, you say? Taste the fruity rainbow, Skittles? Yes, Skittles. Because of the symbolism of the candy (Trayvon Martin was carrying only Skittles and a drink when he was shot), college student governments are buying it in bulk and reselling it to raise money for his family. The candy ... Read More

How to Stay Relevant In an Accelerated World

By: Guest | April 3, 2012 | 
Today’s guest post is written by Steve Kaplan. As I motor around today’s social media and mobile outlets, I’m both encouraged and discouraged by what I see. I’m encouraged by the number of people who have found a way to become, and remain, relevant while building a solid credential behind their personal brand. I’m discouraged because, while more and more people are actively building their brands, ... Read More
Gini Dietrich

Etch A Sketch Hits PR Mecca With Romney Gaffe

By: Gini Dietrich | April 3, 2012 | 
Do you remember your first Etch A Sketch? How many of you still have one? I’ll bet those of you with kids have one in your house. The company is 104 years old and hasn’t had a new PR campaign in decades. Until now. Enter a really stupid comment made by a Romney senior aide, who said, for the general election, the candidate could hit the reset ... Read More

Good Content vs. Bad Content

By: Guest | April 2, 2012 | 
Today’s guest post is written by Jayme Thomason. I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. I understand his intentions, and that he probably wasn’t condoning crap content. But what all those new, eager marketers in ... Read More
Gini Dietrich

Five Things to Watch Out for as Facebook Goes Public

By: Gini Dietrich | April 2, 2012 | 
Because I had a lot of time to read last week (what with not sleeping and all), I got caught up on this month’s Fast Company. The cover story is called “American Idol,” and it’s about Mark Zuckerberg and the pending IPO for Facebook. Because of their IPO quiet period, Facebook did not comment. Rather the writers combined five years of interviews to put together 12 page ... Read More
Gini Dietrich

Gin and Topics: A Blind Dog and a Phone Talking Elephant

By: Gini Dietrich | March 30, 2012 | 
Holy. Cow. What a week! You know how I say I’m an introvert and all of you exclaim, “No way!”? Well, today is very apparent I am introvert. I haven’t had more than three hours of sleep since Sunday night. I spoke yesterday morning, attended the conference, had dinner with my fellow speakers and the conference sponsors, and then I thought for sure I’d hit the ... Read More

The Realities of Successful Entrepreneurs

By: Guest | March 29, 2012 | 
Today’s guest post is written by Mark Harai. I often read articles about the bliss, excitement, and glory of being an entrepreneur. Don’t get me wrong, these are certainly part of the overall journey, but typically just the icing on the cake. Everything in between the start of the climb to the icing at the top define you as a person and shape your entrepreneurial career. ... Read More