Guest

Office Life: Google Hits it Out of the Park

By: Guest | February 5, 2013 | 
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Tweet Share Share +1 Pin EmailShares 128Today’s guest post is by Ralph Dopping.  When you think of Google, the last thing you probably consider is how their office space looks. We have all heard about the crazy stuff they do for their people. I had an opportunity to tour their new Toronto offices recently and got a firsthand peek behind the curtain. As of today, Google has [&hellip... Read More
Gini Dietrich

Creativity in PR: Three Ways to Feed the Inner Beast

By: Gini Dietrich | February 5, 2013 | 
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Tweet Share Share +1 Pin EmailShares 282Growing up in the traditional PR firm world, I learned there were (at the time) two types of agencies: Public relations and advertising. At the ad agencies were the creative guys. They were the ones who had the colorful markers and the cool computers and the fancy software. They got to wear jeans to work and arrive late and stay [&hellip... Read More
Guest

The State of the New York Startup Scene

By: Guest | February 4, 2013 | 
5
Tweet Share Share +1 Pin EmailShares 158Today’s guest post is by Andre Archimbaud. As they say, if you can make it here, you can make it anywhere. In my 15 years of living in New York City, I’ve seen just this time and again. In days gone by, this statement applied to actors, dancers, singers. While it still holds for that crowd, it now applies to [&hellip... Read More
Gini Dietrich

Six Tips for Managing an Out-of-Control Social Media Crisis

By: Gini Dietrich | February 4, 2013 | 
137
Tweet Share Share +1 Pin EmailShares 625One would think, in 2013, anyone who does social media professionally has this whole social web figured out. Particularly when one works for a big brand that has hundreds of thousands of customers who know how to use Facebook and Twitter. But I guess we know what happens when one assumes. To prove the “assume” point, let’s take Applebee’s as [&hellip... Read More
Gini Dietrich

The Three Things, Edition 18

By: Gini Dietrich | February 3, 2013 | 
4
Tweet Share Share +1 Pin EmailShares 85Welcome to 18th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip... Read More
Gini Dietrich

Gin and Topics: A Pep Talk from a Kid and a Dancing Kid

By: Gini Dietrich | February 1, 2013 | 
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Tweet Share Share +1 Pin EmailShares 138How is it possible January is already finished? I feel like the weeks are going by so quickly. I get up on Monday morning and I look up and it’s Friday afternoon. Does that mean I’m getting old (don’t answer that!) or we’re just really busy and having so much fun time is flying? Whatever the case, it’s already February [&hellip... Read More
Guest

You’ll Never Hear About a Well-Managed Issue

By: Guest | January 31, 2013 | 
11
Tweet Share Share +1 Pin EmailShares 170Today’s guest post is by Mike Mullet. The terms issue and crisis are often used interchangeably – and so by extension are the terms issue management and crisis management – but they are not the same. Certainly, an issue and a crisis share some characteristics. Both can originate internally or externally, both have the potential to damage your business and [&hellip... Read More
Gini Dietrich

What Not to Do: Eight Lessons from Airports

By: Gini Dietrich | January 31, 2013 | 
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Tweet Share Share +1 Pin EmailShares 269As many of you know, I spent a good deal of time on the road last year. Sixty-three trips, to be exact, but who’s counting? During that time, I had the grand opportunity to get to know the way our government runs airports intimately well. How should I say this? It, well, sucks. From people standing around at security while hordes of [&hellip... Read More
Arment Dietrich

Storify and Facebook Privacy Breaches: How NOT to Respond

By: Arment Dietrich | January 30, 2013 | 
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Tweet Share Share +1 Pin EmailShares 134Today’s guest post is by Allen Mireles. Recently a story broke about Facebook and privacy breeches. “Oh no,” you groan. “Not another stupid Facebook privacy post. Didn’t we just read something like that over the holidays with Zuckerberg’s sister and some photos?” We did and you’re right. Yet this particular Facebook privacy story has an interesting twist. For brands it [&hellip... Read More
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