Arment Dietrich

Big Data: The Future of the Data-Driven Marketer

By: Arment Dietrich | October 31, 2013 | 
13
By Jason Konopinski The ability to tell the story of numbers – to extract meaning from spreadsheets and analytics reports, to tease out insights from seeming mountains of data – will be the future of marketing. The creativity and innovative campaigns of today and tomorrow will ring hollow without the benefit of clearly defined content goals, robust performance metrics, and proficiency with data analysis methodologies and [&hellip
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Gini Dietrich

How the Economy Affects PR…and Your Job

By: Gini Dietrich | October 31, 2013 | 
49
By Gini Dietrich Happy Halloween! Have you seen the video/game on the Google home page today? I made witches brew for a good three minutes this morning. I thought it’d be kind of funny to do something today such as leadership lessons from Halloween or what Halloween has taught me about PR (just to be a smart butt), but alas. My creativity is failing me. Instead [&hellip
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Kate Finley

Five Tips to Get More from Email Marketing

By: Kate Finley | October 30, 2013 | 
16
By Kate Finley Earlier this month, I had the opportunity to attend Content Jam with the rest of the Arment Dietrich team in Chicago. The conference did not disappoint. Of course, neither did the company. I got to meet several Spin Sucks crazies (including Word Ninja, Chuck Kent, and Joe Cardillo to name a few), chill with the rest of the AD team, and add to [&hellip
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Martin Waxman

What the PR Industry Can Expect in the Next 10 Years

By: Martin Waxman | October 30, 2013 | 
31
By Martin Waxman I recently read a Forbes post by Greg Satell where he presents several trends he believes we’ll see in the next decade in marketing. He made some great points about where we’re heading and I thought I’d add what the PR industry can expect to his insights. ‘From Messages to Experiences’ It wasn’t long ago when we were all about the key message – literally.  And [&hellip
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Laura Petrolino

Public Speaking & Presentation Skills: Don’t Be a Robot

By: Laura Petrolino | October 29, 2013 | 
65
By Laura Petrolino I remember in college taking a public speaking course that was well known to be a GPA ‘buster.’ This professor knew many of the students enrolled were overachieving, perfectionist maniacs (not that any of us here know about that…), and was on a mission to provide each of us with a very public humility check. Obviously I felt exempt from his mission and [&hellip
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Gini Dietrich

PR: What Business Leaders Need to Know

By: Gini Dietrich | October 29, 2013 | 
54
By Gini Dietrich Your 15 minutes of fame. Seeing your name in lights. The phone ringing off the hook after your industry publication ran a cover story about your business. All of your peers, competitors, and colleagues patting you on the back after a major national publication does an in-depth interview with you. This is something every business owner dreams about and every one of us [&hellip
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Yvette Pistorio

Storytelling 101: Getting Back to the Basics

By: Yvette Pistorio | October 28, 2013 | 
39
By Yvette Pistorio Storytelling doesn’t come naturally for everyone. Yet everyone has a story to tell, including brands. As marketers, we are constantly telling stories – from our organization’s history and tales of customers and employees to stories about our products and services – and we have an opportunity to share the wealth. As I said a few weeks ago in Gin and Topics, we are [&hellip
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Gini Dietrich

Future of Content Marketing: What to Expect in 2014

By: Gini Dietrich | October 28, 2013 | 
53
By Gini Dietrich Today begins a week-long look at Content Jam, starting with my keynote and ending on Thursday with analytics. Each post will run at noon CT this week and is written by a member of our team. So uncap your highlighters, open your moleskins, and get ready to take some notes. A couple of weeks ago, I had the sheer pleasure to keynote Content [&hellip
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Lindsay Bell

The Three Things, Edition 53

By: Lindsay Bell | October 27, 2013 | 
6
Welcome to the 53rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – this week from Jason Konopinski, Howie Goldfarb (Blue Star Strategic Marketing), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry [&hellip
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Gini Dietrich

Gin and Topics: Panda Cub Gets Vaccine and Click Baby

By: Gini Dietrich | October 25, 2013 | 
17
By Gini  Dietrich By the time you read this, I will be on my way home from the very last out-of-town keynote of the year. Having spoken at Social Brand Forum in Iowa with the likes of DJ Waldow, Lee Odden, Jay Baer, Marcus Sheridan, Tim Hayden, and Laura Fitton, it was a great send-off to the year-end. Now to focus on getting Spin Sucks edited [&hellip
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