Gini Dietrich

Gin and Topics: Heroin, Pay Walls, and Mea Culpas

By: Gini Dietrich | March 18, 2011 | 
16
Everyone is back from SXSW and I think they’re spending some time recovering. It’s been REALLY quiet! But things are not quiet on the Arment Dietrich and Project Jack Bauer fronts. Our latest newsletter came out this morning and, in it, we give you two big things: An April webinar about building community and our newly released eBook, called “Dear CEO: Letters to the C-Suite from [&hellip... Read More
Guest

The New Advertising

By: Guest | March 17, 2011 | 
22
Jim Mitchem is an award winning copywriter and founder of one of the first virtual ad agencies on the planet in smash communications. A few years back, Home Depot ran a television commercial showing one of their fully decked out 18-wheelers driving along a beautiful country road. A voice over talked about Home Depot’s commitment to communities they serve. As the camera panned out, we saw [&hellip... Read More
Gini Dietrich

PR vs. Publicity

By: Gini Dietrich | March 17, 2011 | 
67
Happy St. Patrick’s Day! I hope everyone is... Read More
Arment Dietrich

Secrets to Becoming a Photo Editor

By: Arment Dietrich | March 16, 2011 | 
5
The true secret is that you don’t have to have a graphic design or photography degree and you don’t even have to open your wallet to becoming your own photo editor... Read More
Gini Dietrich

Learning through Visual Note-Taking

By: Gini Dietrich | March 16, 2011 | 
68
I spoke last night at the Lake County Social Networking event that’s put on every month by Tim McDonald. If you live in the Chicago area and don’t already know about these events, check them out. Tim does a phenomenal job of making it fun and relaxed, but also informative and valuable. Not my point. My point is that we talked a little bit about what [&hellip... Read More
Guest

Edit Your Own Writing

By: Guest | March 15, 2011 | 
12
Erik Hare is a freelance writer and social media consultant for (very) small businesses in Saint Paul, Minnesota. Good writing, as a craft, starts with a rough piece that needs sanding, polishing, and a good coat of lacquer before it shines.  The skills you must learn to edit your own writing are not difficult, but they are critical.  Here are a few tips and ways of [&hellip... Read More
Gini Dietrich

A Review of Livefyre

By: Gini Dietrich | March 15, 2011 | 
235
If you visit Spin Sucks often, you already know about Livefyre, the commenting system we’ve been using since September. It’s been in beta until last week and yesterday I received an email from CEO and founder, Jordan Kretchmer, that the rollout of the full launch is finished. I was waiting until now to extol all the great things about Livefyre  so that, if you’re convinced, you [&hellip... Read More
Guest

Why “No Comment” is the Worst Thing You Can Say

By: Guest | March 14, 2011 | 
13
Esther Steinfeld is the public relations manager for Blinds.com, the premier online retailer of custom window treatments. Recall a few weeks back when Spin Sucks featured a post called “How ‘No Comment’ Has Edelman in Trouble.” It revealed how both Edelman and Best Buy dropped the ball on having someone on-hand and well-versed to discuss the new video program they were launching. Though the situation could [&hellip... Read More
Gini Dietrich

The Chrysler Tweet: The Take from An Agency Owner

By: Gini Dietrich | March 14, 2011 | 
144
When I was 23, I was a freshly promoted account executive. I had just led a very successful campaign for potato farmers across the country. We created Franklin planners for them so they would not only be organized, but have all of the information they needed for controlling weeds, insects, and fungus in their fields. It was for BASF and it was so far out of [&hellip... Read More