Martin Waxman

Mad Men: Ad Agency of the Future

By: Martin Waxman | May 2, 2013 | 
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Tweet87 Buffer Share24 Share21 +14 PinShares 136We’ve come a long way in the last few years. Pretty much everyone knows the definition of blog. Most ad agencies – and people, for that matter – are on Facebook. We’ve stopped putting ‘the’ in front of Twitter and LinkedIn. And many of the Big Insights and thought leadership we’ve heard and re-tweeted have simply become the way we [&hellip... Read More
Gini Dietrich

The Future of PR: It’s Our Time to Lead

By: Gini Dietrich | May 2, 2013 | 
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Tweet149 Buffer Share64 Share98 +159 Pin1Shares 371At the Ragan Corporate Communicators Conference, I kicked off the day yesterday with a keynote on the future of PR. I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now. It turns out, while the magic 8 ball isn’t so good for open-ended [&hellip... Read More
Lindsay Bell

CEOs: Team Leadership Training Starts at the Bottom

By: Lindsay Bell | May 1, 2013 | 
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Tweet65 Buffer Share16 Share35 +19 PinShares 125Last week I wrote about humility in leadership. And, as usual, I had some really interesting conversations with you lot. Before I move on, let me just say this: The Spin Sucks community ROCKS! Ok, back to the conversations. One chat I had in particular, about team leadership training, really stuck with me. It was with J.D. Robertson, who, after [&hellip... Read More
Gini Dietrich

Seven Tips for Dealing with Online Trolls

By: Gini Dietrich | May 1, 2013 | 
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Tweet138 Buffer Share85 Share34 +177 Pin8Shares 342Yesterday afternoon, I took a break and went out for a bike ride. It went from winter to summer in Chicago and it’s supposed to go back to winter tomorrow so it’s important I take advantage of the warm weather when I can! As I turned onto our tree-lined street that has four-way stops at every other block, an SUV [&hellip... Read More
Adam Toporek

When Great Customer Service to One is Bad to Many

By: Adam Toporek | April 30, 2013 | 
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Tweet98 Buffer Share14 Share27 +122 Pin1Shares 162A few months ago, Gini Dietrich told the story of Dan, the Starbucks barista who engaged in a long-distance conversation with her through coffee cups. Gini’s husband picked up the coffee, and one day he ordered her a larger size than usual. Dan the Barista noticed, and wrote a short note on Gini’s coffee cup. So began a many month [&hellip... Read More
Gini Dietrich

Ten Steps for Managing an Online Crisis

By: Gini Dietrich | April 30, 2013 | 
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Tweet181 Buffer Share69 Share88 +140 Pin4Shares 382In 2006, Wal-Mart was caught redhanded cheating its way through the Internet to receive attention. Their PR firm hired actors to pretend they were traveling the country in an RV, visiting Wal-Mart locations as they drove, and blogging about their experience. This was before anyone really realized how the social web works and many organizations were taking some risk to [&hellip... Read More
Mike Mullet

Speaking Well: Five Tips on Public Speaking

By: Mike Mullet | April 29, 2013 | 
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Tweet140 Buffer Share48 Share46 +19 Pin4Shares 247Winston Churchill once observed that of all the talents bestowed upon men, none is so precious as the gift of oratory. The ability to speak well, he opined, is a power “more durable than that of a great king.” Certainly, the prestige we might assign to oratory prowess has changed considerably since Churchill’s day. While we are able to recognize [&hellip... Read More
Gini Dietrich

Three Ways a PR Firm Can Help You

By: Gini Dietrich | April 29, 2013 | 
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Tweet128 Buffer Share29 Share48 +122 Pin3Shares 230Just a little more than a year ago, the Public Relations Society of America set out to redefine public relations. You see, it’d been 30 years since the last definition and, with all the turmoil the industry has seen since 2008, the organization thought it was time. The definition they settled on is, “Public relations is a strategic communication process that [&hellip... Read More
Gini Dietrich

The Three Things, Edition 30

By: Gini Dietrich | April 28, 2013 | 
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Tweet44 Buffer Share10 Share20 +112 Pin1Shares 87Welcome to 30th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if [&hellip... Read More
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