Gini Dietrich

Gin and Topics: One Degree from Kevin Bacon, President Obama, and Thor

By: Gini Dietrich | March 14, 2014 | 
23
This week's Gin and Topics has President Obama, Kevin Bacon, the Hemsworth brothers, Charlie bit my finger, Zach Galifianakis, first kisses, and lots more!
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Rob Biesenbach

Seven Lame Excuses for Mediocre Presentations

By: Rob Biesenbach | March 13, 2014 | 
13
Why do good people still give bad speeches? Here are seven excuses for delivering a sub-par presentation and why they don’t hold water
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Gini Dietrich

Vanity Metrics in PR May Be a Necessary Evil

By: Gini Dietrich | March 13, 2014 | 
64
Media impressions and advertising equivalencies are vanity metrics, but they may be a necessary evil...until executives begin to measure PR differently
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Jeannie Walters

Five Wake-Up Calls for the Chief Marketing Officer

By: Jeannie Walters | March 12, 2014 | 
15
Today’s business environment is changing at a pace some say only happened during the industrial revolution. As the chief marketing officer, it's your job to keep up, or die trying.
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Laura Petrolino

PressFriendly: Your New Virtual PR Firm?

By: Laura Petrolino | March 12, 2014 | 
25
Imagine a brave new world of press release creation where you ‘plug and play’ important tidbits into a mad libs style press release template, and then shoot out releases to algorithm generated reporters. Well, that brave new world has arrived.
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Bob LeDrew

Social Media Humor: Brands, Beware

By: Bob LeDrew | March 11, 2014 | 
27
Online comedy is not easy. Brands who don't 'get' social media humor, or who engage in it inappropriately, run the risk of going down in flames. Read on for more.
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Gini Dietrich

Where Should You Build Community?

By: Gini Dietrich | March 11, 2014 | 
60
During a #marketingchat, there was a disagreement about where a company should build community. Some think the social networks and others something you own. Which side do you fall
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Arment Dietrich

Thinking Time: Book a Staff Meeting for One

By: Arment Dietrich | March 10, 2014 | 
16
Get in the habit of booking a weekly staff meeting for one. Yourself. Then spend that time, away from distractions, just thinking.
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Gini Dietrich

PR: A History Lesson in How We Got Here

By: Gini Dietrich | March 10, 2014 | 
47
PR has been credited for being around since 1929, but the industry is even older than that. Learn more about the profession and how it has evolved
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