Gini Dietrich

Inside View Makes Your New Business Meetings Productive

By: Gini Dietrich | May 1, 2011 | 
9
The big SOBCon is happening as I type and, while I was unable to attend this year (forthcoming Spin Sucks Pro launch, cough), I did manage to make it over to the opening night party, hosted by Social Media Club, on Thursday night. I tell you this because I quite unexpectedly, and very pleasantly, had the opportunity to meet Cindy King from Social Media Examiner. Notwithstanding [&hellip... Read More
Gini Dietrich

Gin and Topics: The Royal Wedding Edition

By: Gini Dietrich | April 29, 2011 | 
116
I told you I’m obsessed! I promised Lisa Gerber I’d watch the wedding with her, so I’m DYING right now! I cheated a little bit and watched them leave the church and saw the two kisses, but no wedding yet! And come on. Even for you haters (cough, Danny Brown), you have to admit they look completely and totally in love. And she is drop-dead gorgeous [&hellip... Read More
Guest

Five Common Digital PR Problems

By: Guest | April 28, 2011 | 
13
Stacey Acevero is the social media community manager at Vocus and PRWeb. Marketing today looks very little like it did even the last four to five years.  The explosion of the social and niche destinations continues to change the marketing landscape for small and large businesses alike. If you are newer to the world of digital marketing, your campaigns may be springing a leak or two. [&hellip... Read More
Gini Dietrich

The Extinction of Social Media Agencies

By: Gini Dietrich | April 28, 2011 | 
124
I’ve learned a new trick! If I record the Facebook question of the week on Wednesdays, I don’t have to get up at the butt crack of dawn on Thursdays to shower and record. Yay me! Before we go to this week’s question, who is ready for the Royal Wedding? I will admit it – I’m obsessed. I don’t know why, but the obsession is almost [&hellip... Read More
Arment Dietrich

The Three Stages of the Entrepreneurial Mind

By: Arment Dietrich | April 27, 2011 | 
15
During the past five years, I’ve had the opportunity to work directly under someone (cough, Gini Dietrich) as she has evolved through each of the following entrepreneurial minds. I’ve now come to a point where I think I’ve figured out how these minds work.  Yes, they say it’s lonely at the top for this select group of individuals, but because they move too fast for the [&hellip... Read More
Gini Dietrich

Get Rich Quick! Lose Weight Tomorrow!

By: Gini Dietrich | April 27, 2011 | 
175
Yesterday Joey Strawn wrote a blog post called “There’s no ‘I’ in brands, but they’re surrounded by a lot of BS.” His whole point is that our brands, the way people feel about our companies, is determined not by a creative ad or the news release that was just distributed; rather by our customers. Really great point and I agree with him. In fact, I agree [&hellip... Read More
Guest

What American Idol Can Teach Us About Branding

By: Guest | April 26, 2011 | 
4
Becky Johns is a PR professional, blogger, and photographer. American Idol fans were outraged the last two weeks as we watched some of our “favorite” contestants get eliminated from the show. How could this happen when the results are based on the popular vote? The judges were shocked, the media played up the story as a huge upset and many people were confused why perhaps the [&hellip... Read More
Gini Dietrich

Social Isn’t About Advertising Or PR

By: Gini Dietrich | April 26, 2011 | 
104
Mondays are my super busy days. I do all staff and client meetings on Mondays in order to get the week on the right foot and (kind of) prepare for anything unexpected. I’m in meetings or on the phone for 10 hours straight, with little time to use the bathroom or eat. So yesterday, when Shelly Kramer tagged me on Facebook to read this article and [&hellip... Read More
Guest

When Metrics Lie

By: Guest | April 25, 2011 | 
2
Steve McKee is a BusinessWeek.com columnist and chief blogger at StalledStuckorStale.com. The other night I had the most amazing bite of peanut butter chocolate cheesecake. I say “bite” because, while I did my best to clean my plate, by the time the slice was halfway done I was all done. It was too rich to finish, and I went from shoveling it in to shoving it [&hellip... Read More