Three Ways to Be a Better Integrated Marketing Professional

By: Guest | May 10, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 116Today’s guest post is written by Leah Nurik.  Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. These professionals were the first to embrace [&hellip... Read More
Gini Dietrich

Can an Algorithm Write a Better News Story than Humans?

By: Gini Dietrich | May 10, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 214My dear friend Carmen Benitez sent a story to me a couple of weeks and I’ve had to take that long to really absorb it. You see, it’s about algorithms becoming better storytellers than journalists, and I’m not sure how I feel about it. A couple of months ago, I was speaking to a group of business leaders. One [&hellip... Read More

Three Things Your New Company Needs In Order to Dominate

By: Guest | May 9, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 91Today’s guest post is written by Micah Smith.  It’s pretty safe to say no one likes a crappy economy. Salaries and jobs have been cut, people have lost their homes and livelihoods, gas prices have gone through the roof, and many people are starting from scratch. The good news is incredible things tend to rise from the ashes. Because [&hellip... Read More
Gini Dietrich

Sixteen Ways to Use Pinterest for PR

By: Gini Dietrich | May 9, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 1KYesterday I was invited to talk Pinterest for PR at the Public Relations Association of Louisiana in New Orleans. When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).” Because, as we all know, I LOVE PINTEREST! Rather than talk to the room from slides, I had [&hellip... Read More

Would You Like Vocal Fries With that Order?

By: Guest | May 8, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 69Today’s guest post is written by Mark Story.  Recently, Fast Company ran an article called “The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search,” by Craig Chappelow. The premise of the article is this: Craig’s organization, the Center for Creative Leadership of Greensboro, N.C., was hiring for “a position that involved a high degree [&hellip... Read More
Gini Dietrich

Are We Nearing a Tech Bubble Burst?

By: Gini Dietrich | May 8, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 156Is anyone else concerned we’re very close to another tech bubble burst? It’s normal that history repeats itself, but it usually happens with generations who don’t remember the first time around. In Chicago, we don’t have to look far to begin this conversation. A little more than a year ago Groupon was offered $6 billion from Google (an offer [&hellip... Read More

Cómo se dice… “Strategic Communications”?

By: Guest | May 7, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 90Today’s guest post is written by Lucretia Pruitt.  I was recently asked what I considered to be my strongest business skill. No, I wasn’t interviewing for a job (which was the last time I was asked that question years ago). It was just one of those side conversations. I didn’t expect it to become important, but sometimes these things [&hellip... Read More
Gini Dietrich

No One Cares About Your News Release

By: Gini Dietrich | May 7, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 338A few weeks ago, a Facebook fan asked on our page, “Is it OK to post our news releases on our blog?” Dear Facebook fan, see image to the left. Just a couple of days ago, I was perusing through my personal Facebook stream and a friend of mine posted pretty much the same question. Dear Facebook friend, see [&hellip... Read More
Gini Dietrich

Gin and Topics: Hungry Lion, Bike Riding Dog, and Kids Singing Queen

By: Gini Dietrich | May 4, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 44Friday, Friday, Friday! I’m off to New Orleans tomorrow for the annual Counselors Academy. Jay Baer and I are co-keynoting (the brain child of Martin Waxman), which I’m really excited about! If you’ve ever seen Jay speak, you’ll know he’s going to make me look suuuuuper good in front of my peers. We’re doing something kind of fun and [&hellip... Read More