Martin Waxman

Lather. Rinse. Repeat. Why Social Amplification Reminds Me of Shampoo

By: Martin Waxman | November 19, 2013 | 
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By Martin Waxman I always learn a good deal from the reactions/social amplification I get on my Spin Sucks posts. (Thank you for your comments and for sharing.) Last month, I wrote about things the PR world might expect to see in the next 10 years and it spurred a flurry of social activity and conversation in the first day or so and then the interest [&hellip
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Gini Dietrich

Six Ways to Be a Strategic Thinker in PR

By: Gini Dietrich | November 19, 2013 | 
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By Gini Dietrich I remember the review I had when I was up for a promotion from account supervisor to managing supervisor. I was ready for the promotion, I knew I’d been working in that capacity for a good six months, and I had my business reasons outlined and rehearsed to present to my boss. The review went swimmingly. Everything was perfect until the very last [&hellip
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Yvette Pistorio

Three Common Social Media Fears and How to Overcome Them

By: Yvette Pistorio | November 18, 2013 | 
23
By Yvette Pistorio I recently came across an infographic about getting past your social media fears, which brought back memories. I remember when I signed up for Twitter. I had heard of it, but didn’t really understand what the point was. So, I became a lurker – I wanted to figure this thing out because everyone was raving about it. Slowly I began to tweet, but diving [&hellip
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Gini Dietrich

PR Agencies: What the Visa Shakeup Could Mean for the Industry

By: Gini Dietrich | November 18, 2013 | 
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By Gini Dietrich In 2001, I made the big move to Chicago (from Kansas City) to work for an advertising agency. My directive? To help build a PR department within the organization. It was like shooting fish in a barrel. All we had to do was go to the agency’s existing clients and offer our services. We generated $6 million and hired 20 people in less [&hellip
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Lindsay Bell

The Three Things, Edition 56

By: Lindsay Bell | November 17, 2013 | 
19
Welcome to the 56th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Laura Petrolino, Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and enter your email address or [&hellip
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Gini Dietrich

Gin and Topics: Sad Clown and Wicked Dance Moves

By: Gini Dietrich | November 15, 2013 | 
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By Gini Dietrich Well, here we are. Another weekend. Another Gin and Topics. I feel like last weekend was just yesterday, but truth be told, I’m glad there is a week in between my sorrow of the Bears losing to the Lions. Again. This weekend we play the Ravens and I will never hear the end of it from Dallas Kincaid if we lose. If you [&hellip
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Bruce Hiebert

Leadership: Why Everything You Know About It is Wrong

By: Bruce Hiebert | November 14, 2013 | 
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By Bruce Hiebert, Ph.D. You can’t help it, but almost everything you think you know about leadership is wrong. Worse still, you can’t see the problem. That’s because the problem is inside your head. It’s your brain that’s misleading you. Leadership: Learning From the Cavemen Here is how it works: Your brain is wired to be highly sensitive to the exceptional. It is what kept your [&hellip
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Lindsay Bell

The Cold Pitch and How to Nail One

By: Lindsay Bell | November 14, 2013 | 
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By Lindsay Bell In the last year and a half of being the boss-lady of this blog (I mean, second to Gini Dietrich, of course), I’ve learned a ton. I’ve learned about SEO and programming. I’ve learned about planning and patience (lots of patience!). And I’ve learned a thing or two about following my gut. I’ve always been a big ‘gut-follower.’ Whether people, possibilities, or a [&hellip
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Jacques van der Wilt

Google Shopping: Four Reasons to Focus on the Feed

By: Jacques van der Wilt | November 13, 2013 | 
9
By Jacques van der Wilt Google Shopping is rapidly becoming the best-selling channel for many merchants. When it moved to a paid model, product listings ads (PLAs) got a top spot in search results. These image-driven ads have higher conversion rates and lower cost per clicks. RKG reported a 22 percent higher ROI for PLAs compared to non-branded text ads last April. Creating the right product targets and [&hellip
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