Lindsay Bell

The Three Things, Episode 64

By: Lindsay Bell | January 19, 2014 | 
7
Sunday morning means The Three Things. Today, we explore talent and dumb luck, the art and science behind language usage, and The New Yorker, a magazine that never lets you down
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Gini Dietrich

Gin and Topics: The Dance Edition

By: Gini Dietrich | January 17, 2014 | 
38
This week's Gin and Topics is the dance edition. It has a spoof of both Beth and Safety Dance. Also, a talking puppy, a tribute to Ellen, and Conan
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Kevin Anselmo

Use Informational Interviews to Learn from Your Peers

By: Kevin Anselmo | January 16, 2014 | 
27
Your network of contacts aren't just there for future business relationships. Whether you are planning a career change, investigating a new job opportunity, or just need an outsider's perspective, the informational interview is a valuable tool. Read on for some tips.
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Martin Waxman

Communications Perspectives from Classic Board Games

By: Martin Waxman | January 16, 2014 | 
43
Start 2014 with a clean slate, renewed focus, and new skills. Martin Waxman is back from his holiday with some unexpected communications perspectives from the world of old-school tabletop and board games.
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Daniel Hebert

Influencer Outreach: Achieve Communications Goals

By: Daniel Hebert | January 15, 2014 | 
81
It might be the hottest topic in marketing, but the success of influencer outreach depends on aligning business goals with the right mix of tactics and timing. Learn how influencer outreach can help boost your brand and increase sales.
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Gini Dietrich

Join Shel Israel for a Special Livefyre Q&A Today

By: Gini Dietrich | January 15, 2014 | 
204
Join Shel Israel for our monthly Livefyre Q&A author chat. He will be here to discuss the Age of Context, the book he co-authored with Robert Scoble. Learn more about how the convergence of five trends could mean you have a butler attending to your needs
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Patrick Hayslett

Evergreen Content: Making the Seasonal Relevant All Year

By: Patrick Hayslett | January 14, 2014 | 
33
Are "hot" content marketing topics truly separate from "evergreen content"? Dove didn't think so, and they published out-of-season with great success. See how they did it and you can use the tactics as part of your own content intiatives.
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Gini Dietrich

Brand Journalism: Breathe New Life into Old Content

By: Gini Dietrich | January 14, 2014 | 
37
In the second in a series about brand journalism, we take a look at how to breathe life into old content. By providing examples and a couple of case studies, you'll learn how to find old stories, interview sources, and republish
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Meriel Lesseig

SEO is Not Dead

By: Meriel Lesseig | January 13, 2014 | 
38
As Google continues to tweak its algorithms to improve the search experience for its users, the old ways of SEO are dying, but the practice is very much alive. Effective SEO strategy focused on keywords and without social isn't a strategy at all.
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