Gini Dietrich

Social Media In Spanish and English

By: Gini Dietrich | October 28, 2010 | 
40
It’s the Arment Dietrich Facebook question of the week time…and I’m not sure I have an answer! I know. That NEVER happens! I was JUST telling Justin Brackett’s four year old that I know everything, too.  But Beatriz Mena proved me wrong. She asks, “What do I do with my social media for both Spanish and English visitors?” My answer is in the video, as well [&hellip... Read More
Guest

3 Keys to Creating a Culture of Innovation

By: Guest | October 27, 2010 | 
16
Guest post by John Heaney, principal at Orange Envelopes. The National Science Foundation released a disturbing study recently that revealed that only nine percent of American companies engaged in any product or process innovation during the three-year study period (2006-08). Frankly, I’m not surprised with the near absence of corporate innovation because I see so few companies that encourage a culture of innovation. Too many CEOs focus [&hellip... Read More
Gini Dietrich

Moderating Blog Comments

By: Gini Dietrich | October 27, 2010 | 
146
As you know, my top 10 blog posts I read on vacation on Monday included Shel Holtz’s blog about moderating comments. Then, as we were recording InsidePR yesterday, we discussed the issue again. You can read Shel’s post here and listen to the discussion with Joe Thornley here. Sneak peak: Joe and I disagree about moderating blog comments. I included Shel’s post because I think it’s [&hellip... Read More
Guest

C-Level Leaders: Don’t Get Carried Away by Social Media

By: Guest | October 26, 2010 | 
11
Guest post by Hollis Thomases, author of the book “Twitter Marketing: An Hour a Day.” WARNING: What you’re about to read might sound like heresy coming from someone like me, who others have described as a “social media expert”: As a CEO or business leader, don’t get too sucked into or carried away by social media. To explain what I mean, first let me set the [&hellip... Read More
Gini Dietrich

I’m the Smartest Person In the Room!

By: Gini Dietrich | October 26, 2010 | 
131
There is something happening online that really bothers me. People are calling themselves experts, mavens, and gurus. With no real experience or case studies to back up their claims. This is not new – I noticed it was rampant a few years ago when I began participating online. But last night I was reading a list of the top 25 women who both tweet and blog [&hellip... Read More
Guest

Is Your Brand Navigating the Social Stream Blindly?

By: Guest | October 25, 2010 | 
10
Guest post by Scott Bishop, director of social influence for Bozell. Is your business out there navigating on the web and the social stream blindly? Not sure what I mean…ok, do you ever find yourself scrambling to find things to tweet about or post on Facebook that ever receive engagement back? Are your metrics increasing? And for the final gut punch…is your business’s social media activity [&hellip... Read More
Gini Dietrich

The Top 10 Blog Posts I Read During Vacation

By: Gini Dietrich | October 25, 2010 | 
22
Ahhh. I’m back from vacation. Nine days (including the weekends) of pretty much doing what I want. I read five books. I rode 200 miles. I went to functional training twice. I cooked every day. I planted fall flowers. I raked the leaves and put away the furniture for winter. I got out my winter clothes. I slept in. I wrote when I wanted, what I [&hellip... Read More
Guest

Top Five Stories for Week Ending Oct. 22, 2010

By: Guest | October 22, 2010 | 
9
Our friend Mark Schaefer has agreed to look out for Top 5 Stories of the Week duties while Gini Dietrich is on vacation. Thank you very much, Mark! I have taken control of this blog. Resistance is futile. You see, Gini beat out my blog {grow} earlier this year for PR Blog of the Year. It’s payback time Dietrich. Spin Sucks is mine, all mine. Well, [&hellip... Read More
Arment Dietrich

Does Awareness Count As Marketing Results?

By: Arment Dietrich | October 21, 2010 | 
6
While “reading the news” on Facebook, I came across an article on the Right Bag At ‘Ya fan page talking about a letter written to a city councilman by a group of kids trying to make change. A group of high school students living in Colorado wrote a letter to the editor of The Aspen Times asking if “the Aspen City Council will enact laws to [&hellip... Read More