Gini Dietrich

Spin Sucks: The Book

By: Gini Dietrich | January 3, 2013 | 
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Tweet Share Share +1 Pin EmailShares 374It’s official! During the holidays, I submitted and signed a contract to write Spin Sucks. I know I said I wasn’t going to write another book so quickly, but the opportunity presented itself and this is the book I’ve always wanted to write (at least for the past six years). It’ll come out in December of this year, but my [&hellip... Read More
Yvette Pistorio

Blogging 101: Five Lessons to Take into the New Year

By: Yvette Pistorio | January 2, 2013 | 
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Tweet Share Share +1 Pin EmailShares 271Today’s guest post is by Yvette Pistorio. When I was in journalism school I wanted to be Andy Andersen, the how-to girl in “How to Lose a Guy in 10 Days.” My plan was to move to New York City and work for Cosmo or one of the Condé  Nast publications. None of it happened. At the time, I never [&hellip... Read More
Gini Dietrich

Six Tips to Improve Your Leadership through Communication

By: Gini Dietrich | January 2, 2013 | 
55
Tweet Share Share +1 Pin EmailShares 355It’s a new year. The Mayans were wrong. That means it’s time to buckle down and be an even better leader this year. Study after study has been done that shows the very best leaders are great communicators. And, as a communications professional, I run into people all the time who think everyone communicates so there must be nothing to [&hellip... Read More
Guest

Nine Quasi-Crazy Predictions for the Communications Industry in 2013

By: Guest | December 27, 2012 | 
15
Tweet Share Share +1 Pin EmailShares 129Today’s guest post is by Lou Hoffman.  Looking into the communications crystal ball is fraught with peril. Who could have predicted HP would buy a company for $10.3 billion only to discover they misread the price tag by a few billion? And yes, this does fit under the communications umbrella, as you’ll see in a moment. Still, my crack research team of [&hellip... Read More
Gini Dietrich

Tips for Using Evernote Effectively

By: Gini Dietrich | December 27, 2012 | 
38
Tweet Share Share +1 Pin EmailShares 371I’m taking a few days off to recharge before hitting it hard again next week. But in order to not go completely dark here, I took a look at some of the most popular blog posts of 2011. This blog post about Evernote was in the top five AND I have some things to add to it that will be [&hellip... Read More
Lindsay Bell

Boxing Day: Saint Stephen, Sales, and Spin Sucks

By: Lindsay Bell | December 26, 2012 | 
9
Tweet Share Share +1 Pin EmailShares 57Today’s guest post is by Lindsay Bell. How y’all doing today? Satiated? Stuffed full of turkey (or tofurkey)? Spinning from chocolate overload? Yes, it’s the day after Christmas 2012, an event that crept up on us with the stealth of a hungry jungle cat (at least it did in this household), and BOOM, just like that, it’s over. But it’s [&hellip... Read More
Gini Dietrich

The 10 Most Popular Blog Posts of 2012

By: Gini Dietrich | December 26, 2012 | 
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Tweet Share Share +1 Pin EmailShares 212Last summer, I spoke at the Vocus Users Conference, where I got to meet Valeria Maltoni, Steve Farnsworth, and Adam Singer in person for the first time. At the time, Adam was working for Lewis PR and we had a good time sharing agency stories (along with a crazy meal that Steve found on Yelp, which turned out to be [&hellip... Read More
Gini Dietrich

The Three Things, Edition 13

By: Gini Dietrich | December 23, 2012 | 
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Tweet Share Share +1 Pin EmailShares 62Welcome to the 13th edition of The Three Things by  Michael Schechter, Howie Goldfarb, and me! Two days until Christmas. How many of you will be at the mall tomorrow? Thankfully, I will not see you there. I am finished. Before I give you this week’s links, everyone wish a very happy birthday to my dad! Growing up, I thought it [&hellip... Read More
Gini Dietrich

Gin and Topics: The Holiday Edition

By: Gini Dietrich | December 21, 2012 | 
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Tweet Share Share +1 Pin EmailShares 84T minus four days until Christmas. Do you have your shopping done? During the Bears/Packers game on Sunday (I don’t want to talk about it), I got all of my shopping done. Thank heaven for the Internet and free shipping! Though, as Josh Wilner pointed out last week, I could have been done before Thanksgiving if I were Jewish. Seeing [&hellip... Read More
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