Arment Dietrich

The Nasty Truth about Content Marketing

By: Arment Dietrich | May 29, 2014 | 
Now is the time to abandon the big myths about content marketing that are holding us back from reaching new audiences and growing our businesses.

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Gini Dietrich

Whisper Campaigns and Why Spin Sucks

By: Gini Dietrich | May 29, 2014 | 
In an historical look at whisper campaigns, we see Coya Knuston, the first female Congressman, who was called home by her husband in a letter to the editor

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David King

Ethical Wikipedia Marketing: Avoid These Five Myths

By: David King | May 28, 2014 | 
Nowhere in marketing is there more confusion, more misinformation and fewer authorities you can trust than when it comes to ethical Wikipedia engagement. It's time to debunk five common myths about ethical Wikipedia marketing

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Mary Anne Keane

Digital Times and the Innovation Report

By: Mary Anne Keane | May 28, 2014 | 
Advances in technology have changed the way we consume everything. And it's a shock to realize The New York Times hasn't embraced fully digital. Read on

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Gini Dietrich

Target in Crisis: Five Lessons from the Chief Marketing Officer

By: Gini Dietrich | May 27, 2014 | 
There are five things communicators can learn from Target in crisis, what the chief marketing officer did well and how the culture needs to change

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Gini Dietrich

Gin and Topics: A Memorial Day White Pants Phenomenon

By: Gini Dietrich | May 23, 2014 | 
This week's Gin and Topics has a couple of older videos that have become some of our favorites. So, in honor of Memorial Day weekend, we bring some new and some old

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Eleanor Pierce

Four Ways to Stop “We-We-We” Social Media Content

By: Eleanor Pierce | May 22, 2014 | 
The number of companies who are taking a "we-we-we" attitude on social media is surprising. Try these five different types of social media content instead

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Gini Dietrich

Is the Age of the Independent Blogger Really Over?

By: Gini Dietrich | May 22, 2014 | 
There is a conversation happening in the blogosphere about the age of the independent blogger being over and big brands taking over. Can a blogger compete

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Joe Cardillo

Three Keys to Become a Disruptive Marketer

By: Joe Cardillo | May 21, 2014 | 
We don't need new tools to become more disruptive marketers. We need to change our mindsets to think like journalists, focus on the product, and test, test, test

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