Gini Dietrich

The Four Different Types of Media

By: Gini Dietrich | June 24, 2013 | 
77
A few weeks ago, Paula Kiger asked me if I would write a blog post about the different types of media. Paula, here you go! In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared. If you’re in business – and have been for more than 10 years – it’s pretty certain you only ever had [&hellip
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Gini Dietrich

The Three Things, Edition 37

By: Gini Dietrich | June 23, 2013 | 
2
Welcome to the 37th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip
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Gini Dietrich

Gin and Topics: Prancercise Lady and Baseball Players Called Bowlers

By: Gini Dietrich | June 21, 2013 | 
33
It’s rally day! There is lots to accomplish at work and I need to get 77 miles in between today and tomorrow to beat last week’s mileage. Friday nights are hilarious at our house. Mr. D gets up at 5:30 a.m. to play basketball and I try to ride 40-60 miles during my summer hours. By dinnertime, the two of us are so tired, neither one [&hellip
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Jim Dougherty

Social Sharing Initiatives: Mobilize your Employees!

By: Jim Dougherty | June 20, 2013 | 
22
Maybe you’ve experienced this: A thoughtfully designed Facebook page, with each painstakingly planned post largely unacknowledged. Not knowing what to do, you ask a dozen of your co-workers if they have any suggestions about how you could improve things. Therein lies a huge issue: You have a dozen co-workers who aren’t engaging with your posts. So many businesses lament the fact that their social media presence [&hellip
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Gini Dietrich

The Importance of Tracking Time and Other PR Firm Essentials

By: Gini Dietrich | June 20, 2013 | 
82
In the for-profit business world, it’s rare you get a look at what your competitors are doing, particularly if most of them are private companies. But at Counselors Academy, an organization for PR firm leaders, best practices, strategic investments, and even financials are shared among peers with the goal of making everyone better business owners. Such was the case when Ken Jacobs and George Rosenberg presented [&hellip
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Kate Finley

Traditional Media Relations and Real Measurable Results

By: Kate Finley | June 19, 2013 | 
14
Today I am here to argue the case for media relations. Amid the ever-present search for better measurement tools, and recent emphasis on the importance of content marketing in PR, I feel this old friend has started to get a bum rap. While it’s true traditional media can be an excellent tool for increasing awareness, my stance is it can also be a valuable, measurable way [&hellip
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Gini Dietrich

Join Danny Brown for a Special Livefyre Q&A Today

By: Gini Dietrich | June 19, 2013 | 
407
I have been looking forward to today’s Livefyre Q&A with Danny Brown all year. When I learned he and Sam Fiorella were writing Influence Marketing, I got him on the calendar as quickly as I could because, even though I hadn’t yet read the book, I knew it was going to be a good one. Danny is a staple in the marketing world. He was one [&hellip
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Bob LeDrew

Social Media Success and the Second Commandment

By: Bob LeDrew | June 18, 2013 | 
32
I am of the atheistic persuasion. So this may come as a bit of a shock, but I’m gonna do a little preaching on the Second Commandment, social media style. For those of you who need a refresher: “Thou shalt not make unto thee any graven image…Thou shalt not bow down thyself to them, nor serve them…” Before I get down to the serious preaching, let [&hellip
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Gini Dietrich

Seven Tools for Writing Blog Posts

By: Gini Dietrich | June 18, 2013 | 
156
“You can’t catch a fish if you don’t put the bug in the water.” – Brad Farris, CEO of Anchor Advisors and founder of Enmast On Saturday, I went out for an early morning bike ride so I could get in the miles on the lakefront without fighting foot traffic later in the day. At the turnaround spot, I decided to go away from my usual [&hellip
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