Gini Dietrich

What the Opt-Out Generation Means Longer-Term

By: Gini Dietrich | August 12, 2013 | 
137
By Gini Dietrich In yesterday’s The Three Things, Lindsay Bell-Wheeler linked to a New York Times article about the opt-out generation of women who quit their careers to raise their families and work inside the home. It made both of our blood boil. Hers because of the women they portrayed (upper-class, country club, 9,000 square foot homes, highly-educated) who have (or had) husbands who made a good [&hellip
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Lindsay Bell

The Three Things, Edition 43

By: Lindsay Bell | August 11, 2013 | 
33
By Lindsay Bell-Wheeler Welcome to the 43rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that [&hellip
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Lindsay Bell

Gin and Topics: Football, Culture Shock, and the Cutest Seal Ever

By: Lindsay Bell | August 9, 2013 | 
22
By Lindsay Bell I think this might be my first ever Gin and Topics! Wheee! I must admit, working on this has me feeling like I’ve been wasting time surfing YouTube and slacking off at work. Related: I seriously love my job. I’m off on a week of holidays starting in three…two…one…and I didn’t want any of you to forget about me (as if), so without [&hellip
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Laura Click

Customized Content for Each Social Media Channel

By: Laura Click | August 8, 2013 | 
38
By Laura Click I recently read an article on Marketo’s blog about the need to modernize the traditional news release. The article talks about whether traditional news releases are dead, and suggests marketers and PR pros should look at them through the lens of social media. For instance, will the release headline stand out in the Facebook stream? Can you distill the information down to a [&hellip
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Gini Dietrich

PR Firms: How Do You Know it’s the Right Fit?

By: Gini Dietrich | August 8, 2013 | 
37
By Gini Dietrich My team and I were in a meeting with the founder of a new startup a few weeks ago. A very smart man, he asked us to spend a little time educating him about public relations, marketing, social media, and how they all interact because he knows his business very well, but nothing about what we do. As is very typical of us, [&hellip
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Rebecca Todd

Business Lessons Learned: The Meeting I Completely Blew

By: Rebecca Todd | August 7, 2013 | 
38
By Rebecca Todd Whilst reading Lindsay Bell’s post today, I realized I could put this off no longer. Ladies, Gentlemen, Crazies…here are the business lessons I learned, and the story of The Meeting I Totally and Completely Blew. Picture this: It is late fall of 2011. I am on my first sales road trip in my new role at Ivey Publishing. My agenda was aggressive, to say [&hellip
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Martin Waxman

My Klout Score: It Loves Me, It Loves Me Not

By: Martin Waxman | August 7, 2013 | 
79
By Martin Waxman    A few weeks ago, I wrote a two-part series here on the future of PR, and what a model for New PR might look like. And I got a lot of great feedback and comments from readers. Thanks so much! I also got another surprise. My Klout score increased by three points. Big deal, you might say. (I would.) But, I also have to admit when [&hellip
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Kevin Anselmo

Seven Content Marketing Tips: Make Friends and Influence People

By: Kevin Anselmo | August 6, 2013 | 
12
By Kevin Anselmo We’ve all been there. You are at an industry-related social gathering, and don’t know many people in attendance. You are looking to engage in an interesting conversation. Maybe get some content marketing tips. Then finally, it happens – you connect with a new person and start to converse. However, after a few minutes, you feel trapped. The other person – let’s call him [&hellip
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Gini Dietrich

Media Relations: How to Do it On Your Own

By: Gini Dietrich | August 6, 2013 | 
123
By Gini Dietrich Yesterday I was strolling through Twitter when I saw a tweet from my new friend Rebekah Iliff that said, “Dear @Inc: You do a GRAVE disservice here” and it linked to a story called, “How to Do Your Own PR.” I’m a big proponent of helping small business owners figure out how to do some of this themselves. After all, they typically can’t afford [&hellip
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