Arment Dietrich

Game Mechanics and Its Effect On Marketing

By: Arment Dietrich | June 1, 2011 | 
43
Gini Dietrich and I get the question often, “What is the point of Foursquare? Why are you on it?” Our answer? So we can beat one another. That’s the reason. We just want to win. So when David Tyler, Chris Pirillo, and Mike Schneider took the stage at BlogWorld East to talk about the marketing effect of gamification, I was in for a treat. What Is [&hellip... Read More
Gini Dietrich

A Blog Post About Nothing

By: Gini Dietrich | June 1, 2011 | 
376
I’m looking at a blank screen this morning, wondering what I’m going to write about today. It’s 6:06 am and inspiration hasn’t hit yet. This is unusual. You see, what I really want to write about, what I really want to get out of my system, is how embarrassed I am at the uproar caused by Danny Brown and me having to change the title of [&hellip... Read More
Guest

What Groucho Marx Taught Me About Community

By: Guest | May 31, 2011 | 
28
Jack has been writing for print and web publications for more than 20 years, covering a wide range of topics including: Business, technology, parenting, politics, education, sports, and religion. My computer ate what could have been the greatest guest post ever written for Spin Sucks. It was the sort of post that was better than Muellerific. It is no exaggeration to say that when it was [&hellip... Read More
Gini Dietrich

Welcome to the Fifth Estate

By: Gini Dietrich | May 31, 2011 | 
78
Think about when Twitter became a household name. Do you remember when that was? I do. It was when the plane went down in the Hudson River and a guy named Janis Krums tweeted a photo of the plane in the river, from the ferry (about as close as anyone could get without being on the plane), as they were going to rescue the passengers. That [&hellip... Read More
Gini Dietrich

Instagram Transforms Your Photos

By: Gini Dietrich | May 30, 2011 | 
24
It’s a holiday in the U.S., which means most of us will be spending the day with our families. And that means our cameras will be used more than usual. Before you head out for your BBQ, check to see that you have Instagram on your phone. Unfortunately, I think it’s only available for iPhones, so if you don’t have one, I suppose you can stop [&hellip... Read More
Arment Dietrich

Brand Warfare as Counterinsurgency

By: Arment Dietrich | May 29, 2011 | 
21
Imagine taking the US Military Field Manual for Counterinsurgency, putting it into Google Translate and converting it into brand speak. The result would be Brand Resilience: Managing Risk and Recovery in a High Speed World by Jonathan R. Copulsky. We’ve often heard of marketing compared to warfare, but that’s old school. Now, with social media amplifying and accelerating messages, the concept of protecting your brands using [&hellip... Read More
Gini Dietrich

Gin and Topics: The BlogWorld Edition

By: Gini Dietrich | May 27, 2011 | 
25
While Spin Sucks won’t write posts about what we learned at BlogWorld until next week, plenty of our fellow attendees and speakers already have published their thoughts and opinions about the three day event. It was an interesting trip, to be sure. From no WiFi and no cell phone coverage at a blogging event to meeting people you’ve developed relationships with online and sharing many laughs, everyone had [&hellip... Read More
Guest

Crisis Communications from An Unlikely Source

By: Guest | May 26, 2011 | 
13
Stacey Hood serves as marketing director for Momentum Communications,  based in Birmingham, and is a founding board member for Alabama Social Media Association. Crisis communications, like many other areas in the typical PR practice, have changed dramatically with social media. Long gone are the days of the simple one-way reactive plan. There are many sources of crisis communications and it’s necessary to think of the variety [&hellip... Read More
Gini Dietrich

Five Ways You Can Help the People of Joplin, Mo.

By: Gini Dietrich | May 26, 2011 | 
17
We interrupt your regularly scheduled programming to bring you a request (i.e. no Facebook question of the week). As you know, an F5 tornado hit the city of Joplin, Mo., injuring more than 400 people and killing more than 120. The weather seems really crazy to me this year. I don’t know if it’s because I’m getting older or if it really is crazy, but the [&hellip... Read More