Gini Dietrich

Can Technology Replace In-Person Meetings?

By: Gini Dietrich | March 5, 2013 | 
Tweet113 Buffer Share40 Share35 +141 Pin1Shares 230During our Inside PR recording last week, Joe Thornley, Martin Waxman, and I had a very lively conversation about the Yahoo! memo. Joe and I are both business owners with employees. He has two offices – Toronto and Ottawa – and I have a completely virtual organization with people spread across the United States and Canada. We talked about the [&hellip... Read More

Using News Releases to Boost Your Online Visibility

By: Guest | March 4, 2013 | 
Tweet134 Buffer Share16 Share31 +148 Pin2Shares 231Today’s guest post is by Tara Geissinger. There is an ongoing conversation among communications and SEO professionals, alike, about the value of using news releases to boost your online visibility. While there are SEO benefits, publishing news releases plays numerous other marketing roles. The rules, purpose, and audience have changed. It’s time to update how we think about them, write them, [&hellip... Read More
Gini Dietrich

Shut Up: How Great Leaders Listen

By: Gini Dietrich | March 4, 2013 | 
Tweet208 Buffer Share106 Share95 +128 Pin3Shares 440Last week, Jon Stow wrote an interesting blog post called, “Communicating with Our Employees and Colleagues.” In it, he talked about the importance of having conversations, not dictatorships, with the people on your team. Part of that discussion was the Yahoo! memo that was leaked to the media. But the underlying message? You can’t just talk. You have to listen. [&hellip... Read More
Gini Dietrich

The Three Things, Edition 22

By: Gini Dietrich | March 3, 2013 | 
Tweet39 Buffer Share6 Share14 +1 PinShares 59Welcome to 22nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed [&hellip... Read More
Gini Dietrich

Gin and Topics: The Obamas Take to Video

By: Gini Dietrich | March 1, 2013 | 
Tweet41 Buffer Share60 Share26 +1 PinShares 127I have been looking forward to this Gin and Topics since last weekend. You see, I found a video on Heidi Massey’s Facebook wall and I was mad I didn’t see it in time for last week. And then Jennifer Lawrence had the glorious trip at the Oscars that endeared her to all of us. And then Michelle Obama was [&hellip... Read More

Business Tips from the World of Stand-Up Comedy

By: Guest | February 28, 2013 | 
Tweet64 Buffer Share34 Share19 +110 PinShares 127Today’s guest post is by Susan Murphy.  I am really fortunate in my line of work that I get to participate in some incredibly rewarding projects with outstanding people. Most recently, I was thrust into the world of stand-up comedy, as I volunteered for the Cracking-Up the Capital Comedy Festival. This four-day festival brought together some of Canada’s top comedic talent, [&hellip... Read More
Gini Dietrich

Do News Releases Have SEO Value When Distributed Via a Wire?

By: Gini Dietrich | February 28, 2013 | 
Tweet150 Buffer Share32 Share57 +157 Pin2Shares 298During yesterday’s Facebook question of the week, Kate Finley asked if news releases have SEO value when distributed via a newswire. This has been a long internal battle for me. I know the “coverage” isn’t really such, but it always seems to help search engine optimization. Clients sometimes like to show their bosses the number of places that ran the [&hellip... Read More
Arment Dietrich

Five Tips (and Some Tools) to Manage Information Overload

By: Arment Dietrich | February 27, 2013 | 
Tweet91 Buffer Share27 Share42 +112 PinShares 172Today’s guest post is by Allen Mireles. How do you manage information overload? We’ve all been there and some of us are are still there. You know, that point in time where you realize you are staring blankly at the computer screen and simply not taking in what you’re reading or watching. Or that moment, in the middle of the night, [&hellip... Read More

Lessons from LEGO: Becoming a Social Company

By: Guest | February 26, 2013 | 
Tweet134 Buffer Share39 Share58 +1 Pin1Shares 232 Today’s guest post is by Pat Perdue. Practically all companies now have Facebook pages, and many have Twitter accounts. But does simply having a social media presence, even a slick, expensive one, mean that a company is truly social? While many may tell you that is enough, the answer is much more complex than that. A truly social company is [&hellip... Read More