Guest

Social Media: Plan Smart. Implement Smarter.

By: Guest | October 12, 2010 | 
2
Guest post by Heather Whaling, co-moderater of #pr20chat. “If you build it, they will come” may have worked for Kevin Costner in “Field of Dreams,” but it’s not a wise approach to social media (or any communication for that matter). Yet, we’ve all heard stories about companies that simply created a Twitter account or Facebook page without a plan – only to be disappointed in the [&hellip... Read More
Gini Dietrich

Having Children Means You Can’t Run a Start-Up

By: Gini Dietrich | October 12, 2010 | 
117
This past Sunday, I received a nice note from my hilarious friend, Laura Petrolino, asking me to comment on Saturday’s TechCrunch story, “Women don’t want to run start-ups because they’d rather have children.” If you’ve not yet had a chance to read the story, you can find it here.  First, congratulations to Penelope Trunk, the founder of Brazen Careerist. The article was well-written and she makes [&hellip... Read More
Guest

Do Social Media ‘Conversations’ Sell Anything?

By: Guest | October 11, 2010 | 
7
Guest post by Mark Schaefer, author of {grow}. I was reading a blog post the other day and this comment captured my attention: “Content is NOT king. It is the conversation around that content that is king.” I recently wrote about how many of these conversations we THINK are occurring on the social web that are not occurring at all. A blog comment is not a [&hellip... Read More
Gini Dietrich

New Gap Logo Deserves Applause

By: Gini Dietrich | October 11, 2010 | 
92
I’m strugging to understand why everyone is making such a big deal about the new Gap logo. Sure, it looks like someone without any creativity designed it, but let’s be real – so did the original logo. So why, then, is everyone all up in arms about this? A few people DM’d me on Twitter asking me my thoughts and during the weekend I read what [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 8, 2010

By: Gini Dietrich | October 8, 2010 | 
28
We’re on day three of the Livefyre commenting system and I think I’m in love. I may want to marry it, but first I want to hear from you. Do you like it? Do you like how you can @ reply someone and bring them into the conversation? Do you like how it sends one email with a bunch of comments in it instead of 16 [&hellip... Read More
Guest

Five Ways to Become a Trusted Resource

By: Guest | October 7, 2010 | 
4
Guest post by David Siteman Garland, founder of The Rise To The Top. Trust. One of the most underused words in business. But, perhaps the real question is: Are you a trusted resource or are you a product pusher? There is a big difference. You know the product pushers. They are always trying to get you to buy, buy, buy. In real life, they throw business [&hellip... Read More
Gini Dietrich

How Much Should I Budget for Social Media?

By: Gini Dietrich | October 7, 2010 | 
52
The Arment Dietrich Facebook question of the week comes from Rich Burghgraef, who asks, “How much should I budget for social media?” I think he’s asking the wrong question and I tell you why in the video (or click here if you’re in RSS and can’t see the video). Plus I talk about how much to budget for internal resources and external resources. And I talk [&hellip... Read More
Arment Dietrich

Steve Jobs Answers Emails

By: Arment Dietrich | October 6, 2010 | 
38
Can you imagine being the CEO of Apple – the Godfather of all things iPod, iPad, iPhone?  Now picture answering almost every email that comes your way.  That’s exactly what Steve Jobs does.  He personally responds to almost every email that make it to his inbox while, of course, running one of the world’s most successful brands.  But bad things can happen when billionaires get a [&hellip... Read More
Gini Dietrich

Edelman Has a Brand Integration Boutique?

By: Gini Dietrich | October 6, 2010 | 
15
Arment Dietrich is a boutique marketing and communications firm. There are a lot of really good boutique companies. From Canada to Sweden to the U.K. and throughout the U.S., I can easily name the top 10, but Edelman is not among them. Sure they’re a top 10 firm, easily, in the world of large companies, but boutique? I don’t care how you skin it, that is [&hellip... Read More