Arment Dietrich

Simplify Blogger Outreach with Inkybee

By: Arment Dietrich | April 11, 2013 | 
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Tweet96 Buffer Share47 Share32 +115 Pin1Shares 191“Sixty one percent of U.S. online consumers have made a purchase based on recommendations from a blog.” That’s from a report by Blogher last year. I don’t find it surprising. Do you? Technorati’s  2013 Digital Influence Report, cites 60 percent of respondents as planning an average increase of 40 percent in social spend in 2013. The report details results of [&hellip... Read More
Lindsay Bell

How Online Bullying Affects Your Brain

By: Lindsay Bell | April 10, 2013 | 
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Tweet73 Buffer Share20 Share27 +111 PinShares 131If familiarity breeds contempt, then what does contempt breed? Apparently, more contempt. It’s no secret in the social space we all loathe the ‘negative Nellies.’ Their goal? To engage in online bullying and spew hateful, hurtful commentary on Facebook pages or blog posts day after day. Trust me, we’ve experienced more than our fair share of the same here at [&hellip... Read More
Yvette Pistorio

Corporate to Agency Life: Differences Between the Two

By: Yvette Pistorio | April 10, 2013 | 
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Tweet106 Buffer Share29 Share35 +126 Pin1Shares 197I come to you to talk about the differences between corporate to agency life because I’ve done both. I worked on the corporate side for the first five years of my career. Only recently (about seven months ago) did I join an agency. Moving from corporate to agency life really showed me how different they are – and it’s not [&hellip... Read More
Rebecca Benison

A News Release is Not an Article and Vice Versa

By: Rebecca Benison | April 9, 2013 | 
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Tweet94 Buffer Share17 Share28 +112 Pin1Shares 152The more often we read a news release in our job every day, the more we find journalists have transitioned into the PR field. This is great news for all involved because it is advantageous for a professional to understand both ends of the spectrum. But, while former journalists often make wonderful PR pros, the two career paths are very [&hellip... Read More
Lindsay Bell

Brainstorming for Grown-ups

By: Lindsay Bell | April 9, 2013 | 
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Tweet92 Buffer Share32 Share23 +110 PinShares 157Let’s play a round of ‘would you rather.’ You know, that game the kids play these days where they ask you things like “Would you rather cut your arm off with a pen knife or poke out both your eyeballs with a dull stick?” Either way – ouch! Now how about this one: Would you rather spend 12 hours in [&hellip... Read More
Mack Collier

Brands: Customers aren’t Your Social Media Mouthpieces

By: Mack Collier | April 8, 2013 | 
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Tweet144 Buffer Share33 Share25 +112 Pin1Shares 215A few years ago I attended a social media conference where the keynote was given by the chief marketing officer for a brand that was touted for ‘getting’ social media. I couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its customers. About five minutes in, the CMO spilled [&hellip... Read More
Arment Dietrich

Collaborate: Five Heads are Better than One

By: Arment Dietrich | April 8, 2013 | 
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Tweet135 Buffer Share36 Share35 +115 PinShares 221Internal collaboration is essential in today’s marketplace. The world is moving too quickly; products and services are changing before our eyes every day. The pace of life feels frantic. We need to be able to collaborate. If we don’t put our heads together and share ideas and viewpoints, we risk missing something essential in the blur of the hours racing [&hellip... Read More
Gini Dietrich

The Three Things, Edition 27

By: Gini Dietrich | April 7, 2013 | 
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Tweet32 Buffer Share4 Share10 +1 PinShares 46Welcome to 27th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you [&hellip... Read More
Gini Dietrich

Gin and Topics: A Home Made Firework and a Dancing Usher

By: Gini Dietrich | April 5, 2013 | 
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Tweet44 Buffer Share20 Share17 +1 PinShares 81Well, boys and girls, this is it! I’m taking some time off to celebrate my 10 year anniversary with Mr. D and to get some non-blog writing finished. You will not have another Gin and Topics from me until April 26. I know it’ll be rough, but I’m leaving you in super capable hands. Rebecca Todd is taking over for [&hellip... Read More
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