Arment Dietrich

What Bristol Palin Can Teach Us About Personal Branding

By: Arment Dietrich | September 20, 2010 | 
6
Guest post by Sima Dahl, president of Parlay Communications. I’m passionate about personal branding and social networking. As a blog topic, it gets a lot of digital ink. So why is it that so many of the business professionals still know so little about it? Networking is an essential skill for everyone, but if you’re in sales or own a business-to-business company, it is critical. Remember [&hellip... Read More
Gini Dietrich

The American Dream: Growing a Business

By: Gini Dietrich | September 20, 2010 | 
21
This was first published on Mark Schaefer’s blog, Businesses Grow. So if you’ve already read it there, it won’t hurt my feelings if you ignore me today. Ah…the American dream. We all want to work for ourselves, in some fashion. If we work for The Man, it’s to have autonomy to do what we think best for the company. If we work for ourselves, it’s to [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 17, 2010

By: Gini Dietrich | September 17, 2010 | 
14
It’s definitely fall in Chicago (which I love). Crisp, cool mornings, football games, homemade soup, and fabulous clothes and shoes! Speaking of football, how about that great gift we got on Sunday against the Lions?! I really can’t believe they didn’t count that last catch as a touchdown. But it’s very Chicago – we win, even if it means we have to cheat to get it. [&hellip... Read More
Arment Dietrich

A Rose By Any Other Name…Might Not Be As Marketable

By: Arment Dietrich | September 16, 2010 | 
19
Guest post by Dana Hughens, CEO of Clairemont Communications. While Juliet surely meant well when she said to Romeo, “What’s in a name? That which we call a rose by any other name would smell as sweet,” she might not have been very concerned about how marketable the flower was. In a few weeks, I’ll experience my annual ritual of kicking off Fall Furniture market by [&hellip... Read More
Gini Dietrich

Social Media Training Program

By: Gini Dietrich | September 16, 2010 | 
11
It’s supposed to be the Arment Dietrich Facebook question of the week via video, but I’m fighting some kind of flu and would rather write today than record something. Sorry. Writing is more comfortable for me…but I’ll be back next week! But that doesn’t mean I can’t answer a question and today’s comes from Carmen Krushas. Carmen and I met several years ago when she was [&hellip... Read More
Arment Dietrich

Seven Questions to Reflect On In the New Year

By: Arment Dietrich | September 15, 2010 | 
18
Guest post by Abbie S. Fink, vice president/general manager of HMA Public Relations. As Jewish people around the world welcome the year 5771, I thought I’d take this opportunity to share with the readers of Spin Sucks seven questions to reflect on in the New Year. I know, I know, it’s September. But the Jewish New Year, Rosh Hashanah, took place last week. The High Holidays, [&hellip... Read More
Gini Dietrich

Preparing Students and Young Professionals for the Business World

By: Gini Dietrich | September 15, 2010 | 
33
During the summer I fell off the InsidePR bandwagon. Not in terms of recording, but in terms of talking about it here. But I’m baaack! And this week, Martin Waxman, Joe Thornley, and I discuss preparing students and young professionals for the business world. We’ve talked here before about using the social web to find a job, but this discussion is a bit different. With school [&hellip... Read More
Arment Dietrich

Why Scale the Paywall?

By: Arment Dietrich | September 14, 2010 | 
6
Guest post by Valerie Merahn Simon, senior vice president at BurrellesLuce. There’s been a lot of debate lately about free versus paid content online. All this talk leads to one simple question. What features will motivate readers to scale the paywall? Back in college I found myself at the campus store with less than a dollar in change in my pocket. To the left of the [&hellip... Read More
Gini Dietrich

Does Your Company Have a Skunkworks Team?

By: Gini Dietrich | September 14, 2010 | 
28
I’ve been reading a lot recently about skunkworks teams and why they don’t work. If you aren’t familiar, according to Wikipedia, “skunkworks is used to describe a group within an organization given a high degree of autonomy and unhampered by bureaucracy, tasked with working on advanced or secret projects.” In other words, it’s a formal group of people who work solely on innovation – coming up [&hellip... Read More