Lindsay Bell

1984 Redux: The Social Media Thought Police

By: Lindsay Bell | October 31, 2012 | 
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Tweet Share Share +1 Pin EmailShares 104Today’s guest post is by Lindsay Bell. If we could take two of the modern world’s most innovative and forward-thinking minds, stuff them in a blender, and press puree, you wouldn’t only have a bit of a mess on your hands, you would have a fairly good representation of where we sit in today’s insane digital world. George Orwell got [&hellip... Read More
Gini Dietrich

AT&T Loses Case; News Release Held Under Paid Advertising Laws

By: Gini Dietrich | October 31, 2012 | 
93
Tweet Share Share +1 Pin EmailShares 301 How many of you have ever referred to something historical in a news release? I know we have. It helps you tell a story about something that might otherwise be boring. That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command centers that allow them [&hellip... Read More
Guest

Get ‘Em While They’re Young: Four Ways to Hook College Students

By: Guest | October 30, 2012 | 
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Tweet Share Share +1 Pin EmailShares 137Today’s guest post is by Leah Bell. Planning your marketing strategy for 2013? In most cases, it is more costly to acquire new customers than to keep the business you already have. This can be especially true if your customer-base is made up of college students due to their high lifetime value. If your customers are multi-generational, I challenge you [&hellip... Read More
Gini Dietrich

A Fantastic Starbucks Customer Experience Story

By: Gini Dietrich | October 30, 2012 | 
220
Tweet Share Share +1 Pin EmailShares 4KI have a great story to tell you. It’s one of fantastic customer service from a brand we all know and love: Starbucks. Most of you know I had a craaaaazy summer. I was on the road for 25 weeks straight. To say I was exhausted is putting it mildly. When I’m home, Mr. D comes into my office and [&hellip... Read More
Guest

The Nips and Tucks Happening at LinkedIn

By: Guest | October 29, 2012 | 
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Tweet Share Share +1 Pin EmailShares 243Today’s guest post is by Liam Gooding Does everything coming out of California really need a face lift? LinkedIn has been changing things up lately, but will their actions distract users from discussing business? Judging by the recent activities, it would seem they’re getting a bit obsessed with their wrinkles. The question is will they take it too far and [&hellip... Read More
Gini Dietrich

Fourteen Social Media Policy Must Haves

By: Gini Dietrich | October 29, 2012 | 
69
Tweet Share Share +1 Pin EmailShares 661I am not an attorney. I don’t even play one on TV (though I did really want to go to law school so I could be a sports agent, but that’s neither here nor there). But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you [&hellip... Read More
Gini Dietrich

The Three Things, Edition 5

By: Gini Dietrich | October 28, 2012 | 
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Tweet Share Share +1 Pin EmailShares 153Welcome to the fifth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Before we get started, everyone wish Howie good luck on Sunday. He’s getting married! I know he’d prefer me not tell the world, but too bad! Big, big congratulations to you and Isadora! Michael (it’s weird for me to type that; I call [&hellip... Read More
Gini Dietrich

Gin and Topics: Book Burning Parties and a Drunk Makeup Tutorial

By: Gini Dietrich | October 26, 2012 | 
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Tweet Share Share +1 Pin EmailShares 113Alright. Mother Nature, if you read Spin Sucks, we need to have a talk. Utah (my mom texted me to brag last night), Colorado, and Minnesota all have snow. It is currently 37 degrees. WHERE IS MY SNOW?? The east coast is supposed to have some sort of perfect storm this weekend. And good ol’ Chicago? The Windy City? The [&hellip... Read More
Guest

Know Thy Enemy: How to Work with Tough Reporters

By: Guest | October 25, 2012 | 
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Tweet Share Share +1 Pin EmailShares 232Today’s guest post is by Elissa Freeman. Dealing with difficult reporters is a necessary evil if you’re a PR pro. But does it really have to be? During my career I’ve developed an approach to dealing with reporters who are inherently difficult. Sure, I’ve harboured delicious thoughts of telling a choice few just what I think of them; and these [&hellip... Read More
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