Gini Dietrich

Spin Sucks…Even in Political Ads

By: Gini Dietrich | September 10, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 150This is not a political post. Let me repeat: This is not a political post. Before I begin, allow me to remind everyone the vision of this blog is to change the perception of the PR industry by highlighting both the good and the bad. The bad, unfortunately, happens a lot in politics, so we can’t avoid talking about [&hellip... Read More
Gini Dietrich

Gin and Topics: Celebrities Fake and Real

By: Gini Dietrich | September 7, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 76How about that short work week? I think every week should be four days. Perhaps I’ll run for President on that platform. It wouldn’t matter which “side” I”m on, everyone would vote for me! Am I right? Then Secret Service would have to road bike with me and I would LOVE that. This is sounding like a great idea. [&hellip... Read More
Guest

Social Bookmarking and PR: Making Friends and Influencing People

By: Guest | September 6, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 151Today’s guest post is written by Carlo Pandian. If you belong, like me, to a generation that considers it normal to actually have met most of your friends in the flesh you may be a little wary of all things techie; especially techie things which involve the word “social.” That doesn’t mean all things social should be overlooked for any [&hellip... Read More
Gini Dietrich

Samsung Threatens Bloggers and Provides a Valuable Lesson

By: Gini Dietrich | September 6, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 218It’s been a while since we’ve had a PR gone bad case study to review. And, granted, this did not happen in North America. Yet here we are again. I saw the story this past weekend and was debating about whether or not to write about it when Jodi Echakowitz asked me if I’d seen it. Then we had [&hellip... Read More
Arment Dietrich

Is PR Ready for the Social Cyborg?

By: Arment Dietrich | September 5, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 145Today’s guest post is written by Allen Mireles.  Recently I was introduced to the term “social cyborg” and fell head-over-heels in love. I was familiar with the concept of a cyborg, a fictional character who has superhuman abilities due to mechanical implants, but this term was new to me. As I read more, I became intrigued and found myself [&hellip... Read More
Gini Dietrich

Self-Hating PR Pros and the Change in Industry

By: Gini Dietrich | September 5, 2012 | 
113
Tweet Share Share +1 Pin EmailTotal Shares 305A few weeks ago I was in a meeting with a prospective client. At the end of the conversation, the chief marketing officer said, “I see you don’t refer to yourselves as PR pros… and your proposal doesn’t have any mention of it. Why is that?” I explained that when people say they need a PR firm, they really [&hellip... Read More
Guest

How to Sell Video Marketing to the C-Suite

By: Guest | September 4, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 151 Today’s guest post is written by Adria Saracino. YouTube has more than 800 million unique viewers every month. And more than 500 years of YouTube videos are watched every day on Facebook. This is evidence enough video is incredibly popular, and not only for social purposes. With such a captive video audience, video marketing has become increasingly popular thanks [&hellip... Read More
Gini Dietrich

Performance-Based Pricing in a Billable Hours Industry

By: Gini Dietrich | September 4, 2012 | 
105
Tweet Share Share +1 Pin EmailTotal Shares 194A few weeks ago, I met a really interesting business owner. He has built a company that does more than marketing communications. They also do packaging and point-of-purchase and sales. A full-on marketing firm that also does something pretty fascinating: Performance-based pricing. Of course, I was a little skeptical (and very curious) to hear this. After all, when people [&hellip... Read More
Gini Dietrich

Gin and Topics: Featuring Kids of Friends and More

By: Gini Dietrich | August 31, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 72Woo hoo! It’s the start of a long weekend in the U.S. What are you going to do this weekend? Some of you were talking last night on Facebook about a four-day weekend. Clearly my boss sucks. We only have a three-day weekend. But it shall include cycling, cooking, friends, reading, wine, and perhaps even a movie or two [&hellip... Read More
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