Gini Dietrich

Social Media for Executives

By: Gini Dietrich | May 19, 2011 | 
38
It’s Facebook question of the week time (clap, clap, clap!)! I will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash” at Counselors Academy on Sunday. I actually yelled at her from the audience. Brat! Neither here nor there. This week there isn’t a question but there IS a video! PRSA Chicago took an hour keynote I gave last month and drilled it [&hellip... Read More
Arment Dietrich

Three Ways to Create Culture

By: Arment Dietrich | May 18, 2011 | 
32
We just returned from Counselors Academy,  a PRSA conference for PR firm leaders. It’s one of my favorite times of the year. I can hardly believe it’s been two years since I was the newbie there. Back then, I was intimidated as hell to go. As a small PR practitioner based in Sandpoint, Idaho, I assumed everyone would wonder what I was doing there. I was [&hellip... Read More
Gini Dietrich

Get Your Blue Key In Support of World Refugee Day

By: Gini Dietrich | May 18, 2011 | 
39
It’s not often we talk about world news or politics on Spin Sucks, but today is a little bit different. Today I want to bring to light an issue that most of us will never have to deal with close to home. A worldwide problem most of us will never experience. A problem so big yet most of us will never know anyone who is affected [&hellip... Read More
Guest

Seven Considerations for Effective Communication

By: Guest | May 17, 2011 | 
8
Valerie Merahn Simon serves as a senior vice president at BurrellesLuce and is a regular blogger for BurrellesLuce Fresh Ideas. The other night, as I read through a certain news release for the fifth time, I began humming a slight variation to an Avril Lavigne song. Why do you have to go and make things so complicated? Writing like I know about or care about your jargon [&hellip... Read More
Gini Dietrich

Peer Index vs. Klout

By: Gini Dietrich | May 17, 2011 | 
113
I’ve just learned about a new influence measurement tool called Peer Index. It is attempting to “help you discover the authorities and opinion formers on a given topic.” It’s pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc.). Say, for instance, I want to know who the authority is on tree frogs in Singapore, I [&hellip... Read More
Guest

Soybeans Don’t Have Mammary Glands

By: Guest | May 16, 2011 | 
16
Adam Zuckerman is a blogger and people connector inspired by the intersections of business, law, media, technology, and all things outdoors. The best products in the world can fail with lackluster branding and marketing. Even some of the most successful companies of all time have experienced this phenomena. Take Coca Cola’s New Coke, Pepsi’s Crystal Pepsi, Google’s Wave, Microsoft’s Zune, and Apple’s Newton for examples. On the [&hellip... Read More
Gini Dietrich

The Ethics of Whisper Campaigns

By: Gini Dietrich | May 16, 2011 | 
144
“For years, Mark Zuckerberg, the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,” from the New York Times on May [&hellip... Read More
Gini Dietrich

Gin and Topics: Wag the Dog

By: Gini Dietrich | May 13, 2011 | 
21
If you’re in the PR industry, you’ve certainly already heard about Facebook hiring Burson Marsteller to create a smear campaign against Google. But this is an important story to follow for everyone in the business world. The gist of it is…earlier this week, USA Today reported that former CNBC tech reporter, Jim Goldman, was caught spreading lies about Google on behalf of an unnamed client. Speculation [&hellip... Read More
Guest

Seven Reasons Moms Rock as Entrepreneurs

By: Guest | May 12, 2011 | 
98
Erica Allison is a mom, wife, and entrepreneur/owner of Allison Development Group: Strategic public relations and marketing firm in Western, N.C. Many of you know by now that I’m a mom. I also consider myself to be an entrepreneur. I jumped into running my own business four years ago, with a brief interruption to have baby #2, then got back in the saddle this past June [&hellip... Read More