Liz Reusswig

An Emotional Case for Emoticons

By: Liz Reusswig | December 5, 2013 | 
33
By Liz Reusswig My friend Rebecca Todd recently wrote that emoticons don’t mesh with her learning style. In her post, Learning Styles: What Emoticons Can Teach Us, she made a compelling case that emoticons may be confusing and incongruous additions for those who don’t respond to visual learning. I seriously laughed out loud…not at the content of her post, which was enlightening, but because I had [&hellip
... Read More
Gini Dietrich

Journalistic Ethics: What Every PR Pro Needs to Know

By: Gini Dietrich | December 5, 2013 | 
67
By Gini Dietrich A couple of weeks ago, we received a phone call from the editor of one of our client’s biggest trade publications. She wanted to write a feature cover story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of advertising. While an interesting tact – [&hellip
... Read More
Alexa Garthwaite

Get More Done With Effective Meeting Planning

By: Alexa Garthwaite | December 4, 2013 | 
9
By Alexa Garthwaite Meetings are an unavoidable part of business. Every company, from the smallest start-up to the largest corporate giant, has to hold them. Sometimes, these are productive – participants come up with new ideas, make bold decisions, and leave with a sense of accomplishment and achievement. However, all too often, meetings drag on unnecessarily with uninspired discussion and few conclusions reached. The key to [&hellip
... Read More
Lindsay Bell

Truth, Lies, and Facebook Memes

By: Lindsay Bell | December 4, 2013 | 
144
By Lindsay Bell So, as I sat down to write this post, I had lots of ideas going through my mind. And I’m not going to lie, most of them were negative. You see, in the past few months I’ve encountered some truly despicable behavior in the digital space. No sugar-coating it. I’ve heard people bad-mouthing others. Experienced constant negativity and criticism. Watched as thoughts or [&hellip
... Read More
Philip Given

Social Photography: Shoot More, Share More

By: Philip Given | December 3, 2013 | 
16
By Philip Given There is a perennial divide between gear-obsessed hobbyists and seasoned photography pros. “It’s not about the equipment,” the pros say, “just get out there and shoot.” This is truer than ever before as we’re armed with an incredibly powerful photographic tool right here in our pockets – the camera attached to our mobile device of choice. In an Instagram-heavy world, you might be [&hellip
... Read More
Gini Dietrich

PR Spam: The Haggler Takes the PR Industry to Task

By: Gini Dietrich | December 3, 2013 | 
75
By Gini Dietrich It’s always fun when a media outlet – such as the New York Times – takes a swat at the PR industry. That’s exactly what they did a couple of weeks ago when David Segal, the writer of The Haggler column, wrote “Swatting at a Swarm of Public Relations Spam.” The good news is he took a bigger swipe at the media list compilation companies [&hellip
... Read More
Joe Cardillo

Email Marketing is a Conversation

By: Joe Cardillo | December 2, 2013 | 
41
By Joe Cardillo The recent redux of Gmail had a lot of people worrying about where their marketing emails were ending up. Did that important, four-alarmer crisis email get buried in the Promotions tab or get flagged as spam? What about the beautifully designed newsletter your team spent days editing and laying out? Where did it go? Once the alarm bells rang, most people got around to agreeing that the [&hellip
... Read More
Gini Dietrich

Social Media: Six Ways to Evolve in 2014

By: Gini Dietrich | December 2, 2013 | 
69
By Gini Dietrich I hope everyone in the U.S. had a really good Thanksgiving! If you follow me on Facebook, you already know that we made bracelets on the Rainbow Loom, took a cycling “class” in my basement, cooked and ate Thanksgiving dinner, saw Frozen, went ice skating, made our own pizzas, and visited The Bean at Millennium Park. All-in-all a very successful holiday weekend (and [&hellip
... Read More
Kate Finley

Why Newswire Services Don’t Work (and When They Do)

By: Kate Finley | November 27, 2013 | 
59
By Kate Finley I have a confession to make. It’s hard to say this in front of everyone and I’m hoping you won’t judge me harshly but it has to be said: I don’t use newswire distribution services. I also don’t think “putting a news release on the wire” is earned media (aka organic PR.) Instead, I think it’s advertising (aka paid media). Yikes. There. I said [&hellip
... Read More