Gini Dietrich

Lessons Learned from National Novel Writing Month

By: Gini Dietrich | January 21, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 144Many of you have asked me how my fiction writing is going, particularly because I made it public I was participating in National Novel Writing Month this past November. Let’s just say I was very naive about the process. The goal is to write 50,000 words in one month. I accomplished that…gold star for me! But did [&hellip... Read More
Gini Dietrich

The Three Things, Edition 16

By: Gini Dietrich | January 20, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 77Welcome to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 16th edition and you may notice “books” is becoming a bigger deal here. I’m a big believer in long form reading, as it improves your creativity. For those of you new [&hellip... Read More
Gini Dietrich

Gin and Topics: Ad Libbing for NFL Players and Animals

By: Gini Dietrich | January 18, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 27This week’s Gin and Topics is a little bit different. You have the normal five hilarious videos, but there is a special surprise at the end. I received a video yesterday (after this post was produced) and decided it needed to be included today instead of waiting until next week. Also due credit for some of this [&hellip... Read More
Guest

Personal Branding Tips, SEO, and Red Socks

By: Guest | January 17, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 159 Today’s guest post is by Andy Crestodina. Sometime during sophomore year in college, I decided to wear red socks. That day, I threw out all of my old socks and bought a dozen pairs of new red ones. Since that day, I’ve only worn one color socks: Red. Once people learn this, they often ask to [&hellip... Read More
Gini Dietrich

Is Social Business a Buzzword or is There More to it?

By: Gini Dietrich | January 17, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 318When I spoke in Holland right after Thanksgiving, a woman in the audience asked me what I think about social business. I told her I thought it was a buzzword the social media geeks use to get more business. I hurt her feelings. Apparently she is creating a business around the idea. Because I hurt her feelings [&hellip... Read More
Lindsay Bell

Five Simple Steps to a Classic PR Disaster

By: Lindsay Bell | January 16, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 264Today’s guest post is by Lindsay Bell.  Allow me to introduce to you The City of Hamilton, Ontario and its partner in PR apocalypse, Dialogue Partners. Hamilton started out as bucolic rolling farmland tucked in and around the Niagara Escarpment, purchased after the War of 1812. Today it’s a bustling metropolis of just more than a half [&hellip... Read More
Gini Dietrich

New Social Media Tools: Graph Search, Delicious, and Branch

By: Gini Dietrich | January 16, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 234Big news at Facebook yesterday, huh? I’m not going to dissect Graph Search for you. There are a gazillion blog posts already written about it. The best I’ve seen (so far) is one from Christopher Penn titled, “Five Tips for Facebook Graph Search Optimization.” I suggest checking it out because he makes some interesting points about how [&hellip... Read More
Guest

How Soon Is Now? The Future of PR Firms, Part 2

By: Guest | January 15, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 165Today’s guest post is by Ken Jacobs.  In yesterday’s post, I shared the five critical capabilities I believe agencies must offer and/or the actions they must take to both best serve their clients and stay relevant in the coming months. These were based on a panel in which I participated last year on “The Future Of PR Firms” [&hellip... Read More
Gini Dietrich

Survey Says: PR Pros Use too Many Buzzwords

By: Gini Dietrich | January 15, 2013 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 386We used to play this game in the office that didn’t really have a name. I suppose you could call it Corporate BINGO, except we didn’t fill out cards or have winners. We had a six foot whiteboard in the kitchen and, every time someone said (what we considered) some dumb corporate language, we’d write it down [&hellip... Read More
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