There’s More to Life than Google Rankings

By: Guest | March 25, 2013 | 
Tweet123 Buffer Share19 Share34 +18 PinShares 184Today’s guest post is by Adam Smith. Do you want to be number one in Google rankings? Of course you do. Whether you feel it would be beneficial for your business or you’re driven by pure vanity, being number one really means something to us. It tells us we’re the best and we’ve earned the recognition we deserve. But, what if [&hellip... Read More
Gini Dietrich

Get Marketing Communications Buy-in from Your Sales Team

By: Gini Dietrich | March 25, 2013 | 
Tweet110 Buffer Share37 Share42 +130 Pin3Shares 222A little more than three years ago, we announced we are no longer a PR firm. What that means externally is, when prospects call and say they’re looking for a PR firm, if all they want is media relations, we now have a business model that doesn’t support that kind of “strategy.” But, internally, it was a huge shift. Before [&hellip... Read More
Gini Dietrich

The Three Things, Edition 25

By: Gini Dietrich | March 24, 2013 | 
Tweet43 Buffer Share11 Share17 +1 PinShares 71Welcome to 25th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed [&hellip... Read More

Online Marketing: Where Should Your Money Go?

By: Guest | March 21, 2013 | 
Tweet108 Buffer Share26 Share45 +19 PinShares 188Today’s guest post is by Lee Frederiksen. According to the Hinge Research Institute, 66 percent of professional services firms plan to increase spending on digital marketing within the next year. But with so many online marketing channels available today, where will that money go? Some firms will invest heavily in their social media presence, they’ll hire new young talent or [&hellip... Read More
Gini Dietrich

WordPress Wizardry for Muggles

By: Gini Dietrich | March 21, 2013 | 
Tweet84 Buffer Share44 Share32 +124 Pin1Shares 185During The Lies and Truths of Google Analytics with Andy Crestodina last month, Jennifer MacDonald asked if we could pleeeease do a webinar on WordPress. Well, Jen, Lindsay Bell listened to you and invited Joe Hackman from Managed Solutions to help you (and Howie Goldfarb) and anyone else who needs it. This webinar is for the muggles who need to [&hellip... Read More
Lindsay Bell

Five Reasons Getting Fired isn’t the End of the World

By: Lindsay Bell | March 20, 2013 | 
Tweet100 Buffer Share111 Share27 +112 PinShares 250Today’s guest post is by Lindsay Bell. So, a good friend of mine got fired this week. On a Monday. What type of company fires people on a Monday?? Anyhow, we texted back and forth about it, and in one of those texts she mentioned she’d never been fired before. In 40 years in the work force she had never [&hellip... Read More
Gini Dietrich

Guest Blogging: Seven Tips for Success

By: Gini Dietrich | March 20, 2013 | 
Tweet188 Buffer Share55 Share46 +151 Pin46Shares 386When I began my career in communications (don’t ask how long ago; I’ll lie to you), the only thing we had to worry about was building really strong relationships with journalists to do the media relations part of our jobs. Now we have to worry about that and relationships with bloggers and influencers and customers and prospects and competitors and [&hellip... Read More

Project Prioritization: Stay Sane When Working with Tech Teams

By: Guest | March 19, 2013 | 
Tweet66 Buffer Share18 Share26 +110 PinShares 120Today’s guest post is by Lucjan Zaborowski. Project prioritization sucks. This is a frustration shared by both technical and non-technical teams. However, mastering prioritization is crucial to successfully working with your developers because it is vital to their workflow. So if you’ve caught yourself saying, “Why won’t the tech team push my marketing campaign live?” while overhearing an equally frustrated tech [&hellip... Read More