Gini Dietrich

I Hate PR People: The Rules of Pitching Bloggers and Media

By: Gini Dietrich | February 11, 2013 | 
Tweet438 Buffer Share114 Share125 +176 Pin5Shares 758I hate PR people. I can say that because I am one, but also because those of you who do blogger and media relations disappoint me. Greatly. It’s rare these days for me to go out with friends without hearing a story of how a PR person didn’t do their research or prepare their client for an interview before a [&hellip... Read More
Gini Dietrich

The Three Things, Edition 19

By: Gini Dietrich | February 10, 2013 | 
Tweet43 Buffer Share11 Share17 +1 Pin1Shares 72Welcome to 19th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily [&hellip... Read More
Gini Dietrich

Gin and Topics: Iron Man 3 (My Boyfriend) and YOLO

By: Gini Dietrich | February 8, 2013 | 
Tweet42 Buffer Share21 Share14 +1 PinShares 77Well, here we are again. Another Friday. Another week that went by way too quickly. The storm the east coast is getting started here yesterday, but it must be picking up steam as it moves because we really just have one giant snow cone without the syrup. I’ll admit I’m insanely jealous you’ll be getting two feet of snow. I [&hellip... Read More

Big Data: Why PR Pros Need to Harness its Power

By: Guest | February 7, 2013 | 
Tweet96 Buffer Share11 Share46 +111 PinShares 164Today’s guest post is by Jim Delaney. During the last few months, we’ve heard a lot of chatter about big data and how to leverage it for public relations. Armed with intelligence from the millions of status updates, photos, videos, check-ins, and other digital breadcrumbs on the Internet, PR pros can uncover meaningful, valuable insights. But it can be an [&hellip... Read More
Gini Dietrich

Five Things You Can Do to Be Successful in PR

By: Gini Dietrich | February 7, 2013 | 
Tweet291 Buffer Share85 Share83 +130 Pin17Shares 506I was trolling through our Google analytics the other day and found several people had come here by Googling,”How to be successful in PR.” Spin Sucks is the first listing in search rankings for that phrase. Which is great! But it isn’t. You see, the post is more than two years old and it’s written by a guest author. Not [&hellip... Read More
Lindsay Bell

The Top 10 Guest Blog Posts of 2012 (July – December)

By: Lindsay Bell | February 6, 2013 | 
Tweet71 Buffer Share51 Share27 +118 Pin2Shares 169Today’s guest post is by Lindsay Bell. Here at Spin Sucks we highly value our amazing community (the crazies, as Gini Dietrich affectionately calls you), and our incredible (and ever growing) roster of guest bloggers provide an invaluable resource to each and every one of us. That old adage “you learn something new every day” certainly rings true for me as [&hellip... Read More
Gini Dietrich

One Compelling Video Idea for You to Steal

By: Gini Dietrich | February 6, 2013 | 
Tweet122 Buffer Share110 Share53 +142 Pin2Shares 329Several years ago, I was leaving the office. I had on my coat and hat; I was holding my gloves until the moment right before I stepped outside. My bags were full of things to take home to work on. And I stopped in one of our account executive’s offices to say goodnight. She was sitting there with two other [&hellip... Read More

Office Life: Google Hits it Out of the Park

By: Guest | February 5, 2013 | 
Tweet84 Buffer Share22 Share22 +1 PinShares 128Today’s guest post is by Ralph Dopping.  When you think of Google, the last thing you probably consider is how their office space looks. We have all heard about the crazy stuff they do for their people. I had an opportunity to tour their new Toronto offices recently and got a firsthand peek behind the curtain. As of today, Google has [&hellip... Read More
Gini Dietrich

Creativity in PR: Three Ways to Feed the Inner Beast

By: Gini Dietrich | February 5, 2013 | 
Tweet162 Buffer Share41 Share48 +128 Pin3Shares 282Growing up in the traditional PR firm world, I learned there were (at the time) two types of agencies: Public relations and advertising. At the ad agencies were the creative guys. They were the ones who had the colorful markers and the cool computers and the fancy software. They got to wear jeans to work and arrive late and stay [&hellip... Read More