Guest

Pros and Cons of Using a Content Schedule

By: Guest | November 19, 2012 | 
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Tweet Share Share +1 Pin EmailShares 200Today’s guest post is by Shanna Mallon. Creating a formalized content schedule takes foresight, but it also makes coming up with regular posts much easier. Should you have one? Would it make sense for you? More and more organizations are using a formalized content plan in their marketing efforts, not just for their blog posts but also for their complete social [&hellip... Read More
Gini Dietrich

Business Leaders Kill Morale; Threaten Jobs Over ObamaCare

By: Gini Dietrich | November 19, 2012 | 
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Tweet Share Share +1 Pin EmailShares 132I’m having a hard time with some of my fellow business leaders right now. On November 4, CEO Matt DeRose sent an email to his 600 employees stating that if Obama won a second term, he would layoff or position most of his team for part-time employment. He stated, “Increasing expenses brought on by recent regulations, taxes, and the stagnant [&hellip... Read More
Gini Dietrich

The Three Things, Edition 8

By: Gini Dietrich | November 18, 2012 | 
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Tweet Share Share +1 Pin EmailShares 55Welcome to the eighth edition (!!!) of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. We are four days from Thanksgiving. Are you ready? I haven’t even thought about what I’m cooking this year. I guess I’d better figure it out! For those of you new to this series, The Three Things arrives in your inbox on [&hellip... Read More
Gini Dietrich

Gin and Topics: Haunted Toaster, a Singing Dog, and Prank Call

By: Gini Dietrich | November 16, 2012 | 
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Tweet Share Share +1 Pin EmailShares 63Last night I was the “special” guest on Heckler’s Hangout, the brain child of Margie Clayman and Brian Vickery, with a little help from Sam Fiorella. It is supposed to be 15-30 minutes of an expert presenting a topic and then the audience gets to heckle that person. But, when I was told this was the case a mere five [&hellip... Read More
Guest

Celebrating a Million Likes on Instagram

By: Guest | November 15, 2012 | 
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Tweet Share Share +1 Pin EmailShares 283Today’s guest post is by Tony Bennett. Last week marked an unprecedented milestone in my otherwise ordinary life; it’s the first time I’ve ever accumulated a million of anything! Sadly, it’s not dollars, but a million likes on Instagram certainly is a gratifying consolation prize. While there’s no “easy-button” for building such an engaging fan base, there are three simple [&hellip... Read More
Gini Dietrich

The Seinfeld of Blog Posts

By: Gini Dietrich | November 15, 2012 | 
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Tweet Share Share +1 Pin EmailShares 187My friend Ken Jacobs and I were talking the other day about Seinfeld. What a great show that was! I remember where I was (at a TV station in South Bend, Ind.) when they announced the show was going off the air. I suppose, if you’re so inclined, you could work backwards to figure out how old I am. Old [&hellip... Read More
Lindsay Bell

The Vacation Nation: Unlimited Paid Time Off

By: Lindsay Bell | November 14, 2012 | 
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Tweet Share Share +1 Pin EmailShares 151Today’s guest post is by Lindsay Bell. I don’t know about you, but from where I’m sitting up here in the Great White North, it’s getting pretty chilly. Winter storms are on the horizon, and while Gini Dietrich might be a snow bunny, I, my friends, most certainly am not. Right now I’m starting to dream of southern climes. I’m obsessed [&hellip... Read More
Gini Dietrich

Instagram Web Profiles Provide Excellent Marketing Opportunity

By: Gini Dietrich | November 14, 2012 | 
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Tweet Share Share +1 Pin EmailShares 238I realize we are nine days behind the news of the Instagram web profiles, but that doesn’t mean we shouldn’t talk about them! First, let’s get this out of the way… I LOVE THEM! Not as much as I LOVE PINTEREST, but it’s pretty cool we can point people to our Instagram streams online now. With that out of the [&hellip... Read More
Guest

Don’t Make a Crisis Out of Opportunity

By: Guest | November 13, 2012 | 
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Tweet Share Share +1 Pin EmailShares 89Today’s guest post is by Sean Fleming. Every single interaction with the public is an opportunity for you to espouse your brand’s voice and values. If social media has done anything it has been to break down the barriers between customers and the businesses from which they buy. Oh, and it’s also made it easy for bored married people to [&hellip... Read More
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