Gini Dietrich

Seven Principles to Building an Online Reputation

By: Gini Dietrich | March 29, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 277Today I’m speaking at re:think in Oslo, Norway (more on the city later). The conference organizer, Arnt Eriksen, asked me to consider speaking on something that is near and dear to my heart, but a topic I hadn’t yet created a presentation around. The topic? Principles of Building an Online Reputation. So I thought I’d do something a little [&hellip... Read More
Arment Dietrich

Five Steps to a Social Listening Program

By: Arment Dietrich | March 28, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 182Today’s guest post is written by Lisa Gerber. I guess I shouldn’t be surprised anymore. Maybe I’m just sad now: At how many organizations are missing opportunities to be involved in the conversation. How many times a day do you come across a scathing review; one that influences your decision not to buy? And would that decision be influenced [&hellip... Read More
Gini Dietrich

Facebook Speaks Out Against Employers Asking for Passwords

By: Gini Dietrich | March 28, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 228I’m having a really hard time understanding some employers today. As I travel the country and spend time with business leaders, it’s very disturbing to me how many have firewalls installed that prevent their employees from using the social networks during business hours. As if they aren’t just using their phones to get online during the day. Some business [&hellip... Read More

Big Data: Five Essential Skills for Public Relations to Master

By: Guest | March 27, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 277 Today’s guest post is written by Kami Huyse.  Let’s face it, most people who go into public relations do it because our skill sets run in a certain direction. We are great writers, we love strategy, we think broadly about issues, we are connectors, and we “love people” (that is a little PR joke). But math and analytics? [&hellip... Read More
Gini Dietrich

Why Goldman Sachs Needed a Crisis Plan

By: Gini Dietrich | March 27, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 96 It was just a couple of weeks ago that Greg Smith wrote a scathing OpEd for the New York Times about his former employer, Goldman Sachs, on his way out the door. But it feels like an eternity. Smith wrote, during his 12 year tenure, the culture at Goldman shifted from valuing teamwork and “always doing right by [&hellip... Read More

Four Ways to Optimize Content for B2B Search

By: Guest | March 26, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 171Today’s guest post is written by Anna Barcelos.  Two weeks ago, the Wall Street Journal reported Google will be changing its search engine (“The changes to search are among the biggest in the company’s history…”) to include semantic search. Semantic search will help the search engine to better understand meanings of words to provide more relevant search results. Not long [&hellip... Read More
Gini Dietrich

Apple Should Not Buy Twitter

By: Gini Dietrich | March 26, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 136I was just reading a GigaOm article titled, “Should Apple Buy Twitter?” It likely comes as no surprise to you that I’m shocked Twitter is still around. While I love it and spend a good amount of time on it, I have no idea how they’re surviving. Yes, they were just valued at $9 billion. Yes, they have tons [&hellip... Read More
Gini Dietrich

Gin and Topics: Explaining MPH In Blond Terms and Bacon

By: Gini Dietrich | March 23, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 59It’s Friday! It’s Friday! Is it warm where you are as it is in Chicago? I already have the start of my cycling tan. In March. Three months early. As much as I love snow, I’m pretty happy being outside on my bike this early. Maybe Chicago is the new San Diego? Perhaps, with Global Warming, the Great Lakes [&hellip... Read More

Seven Simple Steps to Become a Trusted Advisor

By: Guest | March 22, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 165Today’s guest post is written by Bill Dorman. You work in an industry which fits your personality like a glove; the work is fun and rewarding. You truly help your customers become better businesses. But your ‘industry’ has a perception problem and, at times, it can be less than flattering. The ‘misconceptions’ certainly don’t apply to you because you [&hellip... Read More