Gini Dietrich

Four Ways to Charge for Content

By: Gini Dietrich | March 22, 2011 | 
88
On Friday, I received an email from the New York Times telling me, that as a subscriber, I now have the option to get my news on my phone or iPad and that they’re going to begin charging for that news. My first reaction was, “GOOD! We all deserve to make money on our content and this should help us begin to find ways to charge.” [&hellip... Read More
Guest

I’ve Been Putting Off Writing This Post on Procrastination

By: Guest | March 21, 2011 | 
21
Ken Jacobs is the principal of Jacobs Communications Consulting LLC, which coaches communication leaders. Ok, that’s not completely true, but I hope that headline got your attention, and perhaps you saw a little of yourself in it.  If so, you’re not alone. It’s estimated that up to 20 percent of people are habitual and chronic procrastinators. In full transparency, procrastination was a frequent visitor for years, [&hellip... Read More
Gini Dietrich

Dear CEO: Letters to the C-Suite

By: Gini Dietrich | March 21, 2011 | 
56
Last May, Roger Friedensen and I were sitting on the porch of the Grove Park Inn in Asheville, N.C. talking about how nice it would be to write a book together. At the time I told him I had an idea and to let me get some things organized and get back to him. Well, it was nearly a year in the making and the book [&hellip... Read More
Gini Dietrich

On Twitter? Change Your Settings

By: Gini Dietrich | March 20, 2011 | 
23
Twitter FINALLY has created HTTPS settings. If you’re on Twitter, I recommend (if you haven’t already) getting on there and changing your settings stat. This will encrypt your account information when you’re tweeting on an unsecured. WiFi network. 1. Log on to twitter.com. 2. In the upper right-hand corner, where you see your Twitter handle, click the triangle and scroll to settings. 3. Click settings and [&hellip... Read More
Gini Dietrich

Interview with Author of “Workarounds that Work”

By: Gini Dietrich | March 19, 2011 | 
0
Are you tired of hearing “doing more with less“? For many employees, managers, and leaders, “work” is increasingly becoming a source of frustration and a feeling of being overwhelmed. Between the seemingly endless amount of tasks and projects on our plates and the ever-increasing pressure to perform, it can be challenging, at best, to stay productive and get the right things done at the right time. [&hellip... Read More
Gini Dietrich

Gin and Topics: Heroin, Pay Walls, and Mea Culpas

By: Gini Dietrich | March 18, 2011 | 
16
Everyone is back from SXSW and I think they’re spending some time recovering. It’s been REALLY quiet! But things are not quiet on the Arment Dietrich and Project Jack Bauer fronts. Our latest newsletter came out this morning and, in it, we give you two big things: An April webinar about building community and our newly released eBook, called “Dear CEO: Letters to the C-Suite from [&hellip... Read More
Guest

The New Advertising

By: Guest | March 17, 2011 | 
22
Jim Mitchem is an award winning copywriter and founder of one of the first virtual ad agencies on the planet in smash communications. A few years back, Home Depot ran a television commercial showing one of their fully decked out 18-wheelers driving along a beautiful country road. A voice over talked about Home Depot’s commitment to communities they serve. As the camera panned out, we saw [&hellip... Read More
Gini Dietrich

PR vs. Publicity

By: Gini Dietrich | March 17, 2011 | 
67
Happy St. Patrick’s Day! I hope everyone is... Read More
Arment Dietrich

Secrets to Becoming a Photo Editor

By: Arment Dietrich | March 16, 2011 | 
5
The true secret is that you don’t have to have a graphic design or photography degree and you don’t even have to open your wallet to becoming your own photo editor... Read More