Guest

Are Forums the Forgotten Medium?

By: Guest | December 10, 2012 | 
56
Tweet Share Share +1 Pin EmailShares 168Today’s guest post is by Jessica Malnik. I’m just going to say it. Online forums are the forgotten medium. During the past few years, brands have become enamoured by sexier social media platforms, such as Facebook, Twitter, Pinterest, and Instagram. These channels have a massive reach, and because of that there is a perception everyone is active on them. Often [&hellip... Read More
Gini Dietrich

The Three Things, Edition 11

By: Gini Dietrich | December 9, 2012 | 
0
Tweet Share Share +1 Pin EmailShares 55Welcome to the eleventh edition of The Three Things presented by Michael Schechter, Howie Goldfarb, and me. Just a little more than two weeks until Christmas. Are you ready? I was buying shampoo and conditioner yesterday and the clerk asked me if my shopping was finished. I laughed and said, “I haven’t even started.” Thank heaven for the Internet! For those of [&hellip... Read More
Gini Dietrich

Gin and Topics: Amazing Kids, a Christmas Song, and Instagram

By: Gini Dietrich | December 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 103Well, my team leaves today and I am sad. The awesome thing about having a virtual company is we’re so excited to get together because we never see one another. And it’s been super fun to watch Lindsay Bell see Chicago for the first time, both in person and via Facebook. She even got a photo of Wrigley Field and the [&hellip... Read More
Guest

Career Subreddits to Inspire, Motivate, and Empower You

By: Guest | December 6, 2012 | 
25
Tweet Share Share +1 Pin EmailShares 91Today’s guest post is by Bryce Christianson. Reddit is like a jungle in the tropics. When you take your first step into the canopy, you are quickly overwhelmed by what to do there. There are lots of paths to take, you see hints of things that interest you, and you want to explore more, but you have no guide. Maybe [&hellip... Read More
Gini Dietrich

How Social Media Affects Your Job Search

By: Gini Dietrich | December 6, 2012 | 
140
Tweet Share Share +1 Pin EmailShares 397My entire team is in Chicago right now for our 2013 planning meeting and holiday dinner. In preparation for the week, travel plans were made, client work was doubled to make up for two days away, guest blog posts were scheduled, and anticipation filled the air. In fact, I think most of Facebook is jealous they’re all here because of [&hellip... Read More
Arment Dietrich

Enterprise 2.0 Meets the LOLCats

By: Arment Dietrich | December 5, 2012 | 
7
Tweet Share Share +1 Pin EmailShares 70 Today’s guest post is by Allen Mireles.  Recently I posted about the explosion of growth we’re seeing in social networks. And how those of us who’ve learned to use the social web are called on to be patient–with the scores of people still trying to figure it all out. Even when they’re being annoying because they don’t know any [&hellip... Read More
Gini Dietrich

PR Department: Metrics, Budgets, and Outsourcing

By: Gini Dietrich | December 5, 2012 | 
25
Tweet Share Share +1 Pin EmailShares 153This past summer, I presented a webinar about Marketing in the Round, the book written by Geoff Livingston and me. Maddie Grant, the co-founder of SocialFish and host of the webinar, asked me to keep the presentation to about 35 minutes so there was plenty of time for attendees to ask questions. And questions there were! There were so many questions, we thought answering [&hellip... Read More
Guest

Is it Time to Breakup With Facebook?

By: Guest | December 4, 2012 | 
101
Tweet Share Share +1 Pin EmailShares 327Today’s guest post is by Amy McCloskey Tobin. Facebook was my first great social media love. I resisted at first, but once I jumped in back in 2009, I was head over heels. Other networks turned my head periodically, but Facebook claimed my time and my business heart. I used it to build up one of my own small businesses – at [&hellip... Read More
Gini Dietrich

Bah Humbug! New Study Shows PR Industry Lacks Creativity

By: Gini Dietrich | December 4, 2012 | 
81
Tweet Share Share +1 Pin EmailShares 240Boy, it’s a tough time to be in PR. First, the web (and particularly social media) has upended what the industry has done for more than 50 years, leaving us to scramble and fight for social, content, crisis, reputation management, influencer relations, and more. Now a study by the Holmes Report, NowGoCreate, and Ketchum shows the industry is lacking in [&hellip... Read More
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