Nathalie Lussier

Five SEO Basics that Will Get Your Website Ranking

By: Nathalie Lussier | April 22, 2013 | 
23
When it comes to search engine optimization, there’s so much confusion and new rumors popping up all the time, it can be hard to know what to focus on. Google changes their algorithms once a month and it’s hard to keep up on the latest ways to manage your website or blog content. Whether you have an online business or just want more traffic to your [&hellip
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Gini Dietrich

Lessons from a Vacation in Paris

By: Gini Dietrich | April 22, 2013 | 
136
I’m baaaaaack! Did you miss me? I missed you! After six days in Paris, a day in London, two travel days, and four days at home to recover from jet lag, do (12 loads) laundry, and prepare to come back to work, I am ready. But I’m not sure I’m ready to tackle my email…maybe by Friday I’ll have it all finished. Oy. You’ll have to [&hellip
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Lindsay Bell

The Three Things, Edition 29

By: Lindsay Bell | April 21, 2013 | 
4
Welcome to 29th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and – for the last time, as Gini’s back on Monday – me, Lindsay Bell! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but [&hellip
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Rebecca Todd

Gin and Topics: Inspiration Edition

By: Rebecca Todd | April 19, 2013 | 
72
I awoke to my sister shaking my shoulders, holding me at the top of the stairs saying “Becki! Run! RUN!” I ran down the stairs with her hot at my heels. I had just turned 9 at the time, and while my memories of this fateful night are disjointed, they are also crystal clear. My big sister Heidi running outside to take the car and get [&hellip
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Andrew Isidoro

Public Relations SEO: How AuthorRank Can Help

By: Andrew Isidoro | April 18, 2013 | 
23
Despite being a professional search marketer, at school my goal was a career in public relations. I even studied the discipline in university, learning a lot about the skillset required to be an effective communicator. Understanding the processes and what it takes to be successful in that business is why it puzzles me so many tend to gloss over the importance of search engines. While keeping [&hellip
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Yvette Pistorio

Tracky: A Smarter Content Calendar

By: Yvette Pistorio | April 18, 2013 | 
76
I love editorial calendars. They help you plan better and outline exactly what needs to be completed. They are my lifeline. These days we have to account for so many things: Web content, news releases, blogs, social media, email marketing – I can make the list longer, if you wish. I read a post on the Bad Pitch Blog written by Sarah Evans, chief evangelist for [&hellip
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Yvette Pistorio

The Work from Home Debate: Myths and Facts

By: Yvette Pistorio | April 17, 2013 | 
69
Our fearless leader, Gini Dietrich, has talked at length about how our virtual office works, so I won’t rehash the details. Suffice it to say, I think my team does a great job of collaborating and holding each other accountable for our goals. However, there’s been a lot of discussion lately about certain companies requiring employees to physically work from the office. It seems Best Buy and Yahoo! have made up their minds about [&hellip
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Lindsay Bell

The How-tos of Humility in Leadership

By: Lindsay Bell | April 17, 2013 | 
114
I have a great leader. Ok, Danny Brown, bring on the ‘brown nosing’ jokes. But say what you will, it simply is fact. I can say this because I’m old. Being old usually means you have (hopefully) achieved a few things. Have a bit of life experience and some perspective. And have worked under a number of different leaders in the course of your career. I [&hellip
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Danielle McAnn

Run Your Social Media Campaigns Like a Pro

By: Danielle McAnn | April 16, 2013 | 
8
Running social media campaigns or competitions are fantastic methods of exposure, and can fit snugly into your longterm marketing plan. These sorts of campaigns lend themselves very well to online platforms, and are great for building brand awareness. Sharing and linking can be encouraged ad infinitum, especially if you include a sharing-of-your page button or logo on the pages of ‘participants component’ to your campaign. That said, [&hellip
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