Gini Dietrich

Gin and Topics: Dog Shaming and Sexy Guy on Rollerblades

By: Gini Dietrich | August 24, 2012 | 
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Tweet Share Share +1 Pin EmailShares 86Well, kids are mostly back at school (though there are some lucky ones who don’t go back until after Labor Day), vacations have been had, and the entire country is beginning to cool down. I guess that means football season, tall boots and sweaters, autumn leaves, and fire pits are upon us. It also means my outdoor cycling days are [&hellip... Read More
Guest

Online Reputation Management: A How-to Guide

By: Guest | August 23, 2012 | 
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Tweet Share Share +1 Pin EmailShares 335Today’s guest post is written by Sean McGinnis. Online reputation management (ORM) is most usually brought front and center when an executive, professional, or brand notices an unflattering item on the first page of a search result. In reality, it should be carefully managed before you get to that point, but it’s fairly typical people don’t pay attention to it [&hellip... Read More
Gini Dietrich

Marketing is Dead?

By: Gini Dietrich | August 23, 2012 | 
86
Tweet Share Share +1 Pin EmailShares 270We live in really interesting times. Technology is coming at us more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app downloads hit one billion in nine [&hellip... Read More
Yvette Pistorio

Change Communication to Match Customers’ Behaviors

By: Yvette Pistorio | August 22, 2012 | 
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Tweet Share Share +1 Pin EmailShares 133Today’s guest post is written by Yvette Pistorio. I grew up in the ’80s and early ’90s and honestly, it was pretty awesome. Pluto was a planet and I wore about three pairs of socks scrunched over my tightly rolled, acid-washed Jordache jeans. Technology was a novelty – remember Oregon Trail? I just downloaded an app on my iPhone for [&hellip... Read More
Gini Dietrich

Eight Digital Marketing Trends

By: Gini Dietrich | August 22, 2012 | 
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Tweet Share Share +1 Pin EmailShares 248One more day of vacation! I thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. Of particular interest is the second one, seeing as I just [&hellip... Read More
Guest

Five Steps to Finding Your Best Kind of Marketing

By: Guest | August 21, 2012 | 
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Tweet Share Share +1 Pin EmailShares 161 Today’s guest post is written by Mana Ionescu. At a recent networking event, someone asked me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. “Best” assumes a comparison, and it’s never occurred [&hellip... Read More
Gini Dietrich

Jeans Not Appropriate for Business Meetings

By: Gini Dietrich | August 21, 2012 | 
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Tweet Share Share +1 Pin EmailShares 180Don’t worry…I’m on vacation only one more day after today. I’ll be back on Thursday. In the meantime, check out this hugely controversial blog post from 2010. My stance still hasn’t changed (I will never wear jeans when I speak), though I’ve decided if your jeans are dark, fit well, and are accompanied with something suitable on top, it’s not [&hellip... Read More
Guest

How to Select Keywords for Pay-Per-Click Campaigns

By: Guest | August 20, 2012 | 
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Tweet Share Share +1 Pin EmailShares 138Today’s guest post is written by Brent Carnduff. Search engine marketing (a.k.a. pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, think [&hellip... Read More
Gini Dietrich

50 Tips to Make Your Company’s Blog Rock

By: Gini Dietrich | August 20, 2012 | 
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Tweet Share Share +1 Pin EmailShares 445I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy! It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. This blog post idea was [&hellip... Read More
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