Gini Dietrich

How Effective Are Product Give-Aways?

By: Gini Dietrich | December 16, 2010 | 
22
The Arment Dietrich Facebook question of the week comes from Joe Hackman who asks, “How valuable and effective are product give-aways to generate interest in a brand/product? Also what potential pitfalls do you see with this type of promotion?” If you’re receiving this in your Reader, click here and the video will magically appear! If you’re not a video watcher or don’t care about the answer, [&hellip... Read More
Arment Dietrich

Top 10 Posts of 2010

By: Arment Dietrich | December 15, 2010 | 
13
As the year winds down we’ve been reflecting on how successful Spin Sucks has been and how excited we are for Project Jack Bauer. It’s because of you…the community here… that this blog is at a level we never imagined. Because of that, we took a look at your favorite blog posts. So today I present the top 10 Spin Sucks blog posts of 2010!... Read More
Gini Dietrich

Why Social Media?

By: Gini Dietrich | December 15, 2010 | 
25
Paul Sutton is a PR “bloke” in the U.K. I’m a communication pro in the U.S. We never would have met if not for social media. So when he asked me, “Why social media?”, I wanted to say, duh! We wouldn’t have met without it! This blog post first appeared on his site – The Social Web – so if you read it there a couple [&hellip... Read More
Guest

Jay vs. Conan: Lessons in Leadership Amid Chaos

By: Guest | December 14, 2010 | 
20
Guest post by Robert Herzog, chief financial officer at Harrison College. Chaos. You’ve been there. How did you handle it as a leader? A recent Twitter conversation between Gini Dietrich and me around the “Jay vs. Conan” debate helped illuminate a few points for me on how to lead – and not lead – in times of chaos. As Conan started his new show on TBS [&hellip... Read More
Gini Dietrich

12 Reasons You Should Use Twitter for Business

By: Gini Dietrich | December 14, 2010 | 
59
In April of 2009, I was scrolling through Twitter and found an article in USA Today, written by Steve Strauss in his “Ask An Expert” column, and was titled, “Should Entrepreneurs Twitter? Uh, No.” As you can imagine, I clicked on the article and, after reading it, took great offense to his advice, even though I’d been tweeting for work for only five or six months [&hellip... Read More
Guest

Pre-Cognitive Social Media: Share First, Think Later?

By: Guest | December 13, 2010 | 
10
Editor’s note: Today’s guest author, Troy Costlow, a graduate student who likes books and math, was a winner of our 9 Marketing Trends for 2011 contest, in which we asked readers to submit the ninth trend for our upcoming webinar of the same name, which will be held on December 15. (It’s not too late to sign up!) Following are further thoughts on his submitted trend, [&hellip... Read More
Gini Dietrich

Eight Steps for Getting Buy-In and Managing Change

By: Gini Dietrich | December 13, 2010 | 
30
It’s an interesting time at Arment Dietrich right now. We have the AD team and we have the Project Jack Bauer team and some of us are straddling both. To say I’m doing a great job at leading both teams is being overly nice. And because I’m not doing a great job, it’s something I’ve been thinking a lot about and talking about with individuals on [&hellip... Read More
Gini Dietrich

The Top Five Stories for Week Ending Dec. 10, 2010

By: Gini Dietrich | December 10, 2010 | 
9
Well, one more week down and only 14 shopping days left. Are you ready? Other than the Lakers backpack I bought my youngest brother (he’s 10 and I don’t fight it because the Bulls aren’t great) that was returned and a Target run for stocking stuffers, I am ready! I’m finished speaking for the year. I’m finished with business travel for the year. I ate my [&hellip... Read More
Arment Dietrich

Billboard Chart Goes Social (50)

By: Arment Dietrich | December 9, 2010 | 
1
The infamous Billboard music chart is keeping up with the times by launching the Social 50 Music Chart.  Traditionally, Billboard tracks the music chart by reviews, profits, and articles.  The new list will track based on page views, number of fans and followers, online song plays, and streams to external pages. (So if I post the new Cee Lo song to my Facebook page, that now [&hellip... Read More