Gini Dietrich

Learn How to Measure What Matters

By: Gini Dietrich | September 19, 2012 | 
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Tweet Share Share +1 Pin EmailShares 230It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! I just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Admittedly, I [&hellip... Read More
Guest

Faking it on Social Media: What are the Costs?

By: Guest | September 18, 2012 | 
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Tweet Share Share +1 Pin EmailShares 73 Today’s guest post is by Stacey Acevero It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. As communications professionals, we try to place emphasis on the quality of our networks, rather than the quantity, but what is it about those follower numbers that makes us feel so good? [&hellip... Read More
Gini Dietrich

Join Sarah Robinson for a Special Livefyre Q&A Today

By: Gini Dietrich | September 18, 2012 | 
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Tweet Share Share +1 Pin EmailShares 160I have a fun little surprise for you today. One Ms. Sarah Robinson has written a book and she’s going to be hanging out on Spin Sucks today. It worked so well with Margie Clayman that we’re going to make this a regular thing. Which means you can ask the author anything. And today’s author is Sarah. A Little Background [&hellip... Read More
Guest

How Yahoo! Contributor Academy Built Free Educational Courses

By: Guest | September 17, 2012 | 
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Tweet Share Share +1 Pin EmailShares 92Today’s guest post is by Jelena Woehr Say you’re a teacher developing next semester’s lesson plans, when the principal walks in. “I’ve made some changes,” he says. “Instead of giving you a student roster, I won’t be telling you anything about your students—not even their grade level—until they’ve completed your teacher evaluation form. Oh, and, by the way, you have [&hellip... Read More
Gini Dietrich

Gin and Topics: Crazy Football Fans and Awkward Pregnancy Photos

By: Gini Dietrich | September 14, 2012 | 
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Tweet Share Share +1 Pin EmailShares 84I believe fall has arrived! Which I would be totally excited about, but it also means football season and my Bears had a rough game last night. What makes things worse is they lost to the Packers. It’s one thing to lose a game. It’s an entirely different thing to lose to the cheeseheads. But alas! Next week is a [&hellip... Read More
Guest

How to Get Results with Facebook Ads

By: Guest | September 13, 2012 | 
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Tweet Share Share +1 Pin EmailShares 240Today’s guest post is written by Jennifer MacDonald. It seems one can hardly market their business on Facebook without paying for something. Yes, a business page is free, but because only 16 percent of your followers see your posts, turning them into a sponsored post ad is an excellent way to get better visibility and gain more followers. Facebook sponsored [&hellip... Read More
Gini Dietrich

Women Rule the Social Web and Your Sales

By: Gini Dietrich | September 13, 2012 | 
116
Tweet Share Share +1 Pin EmailShares 384There is an older blog post (from January 2010) that keeps making the rounds via the web. “A Rant About Women” by Clay Shirky is based on the premise that women are not self-promotional, which holds us back. He quotes a magazine editor who tells a friend of his that men promote themselves all the time, but women wait for people to [&hellip... Read More
Yvette Pistorio

How to Make Social Media Less of a Time Suck

By: Yvette Pistorio | September 12, 2012 | 
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Tweet Share Share +1 Pin EmailShares 328Today’s guest post is written by Yvette Pistorio.  Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting [&hellip... Read More
Gini Dietrich

Six Things You Can Learn about Blogger Relations from Apple

By: Gini Dietrich | September 12, 2012 | 
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Tweet Share Share +1 Pin EmailShares 235Today is the day! The highly anticipated release of the iPhone 5. It’ll be interesting to see if any of the rumors are true, including the one that says none of your accessories will  work with the new phone because they’ve changed the connectors. But the big “secret” event is today and bloggers, far and wide, have been invited to [&hellip... Read More
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