Laura Petrolino

How’s Your Internal Customer Service?

By: Laura Petrolino | January 29, 2014 | 
106
A memorable customer service experience starts with internal communications practice and company culture. Learn how Publix left a positive impression on Laura Petrolino.
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Arment Dietrich

Rap Genius: SEO Spam, and the Tough Call at Google

By: Arment Dietrich | January 29, 2014 | 
30
Google's decision to reinstate Rap Genius's SEO ranking after a massive penalty for link-spamming highlights the complex nature of user experience and eliminating spam from search results.
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Josh Hansen

PR Campaigns: 10 that Shook 2013

By: Josh Hansen | January 28, 2014 | 
24
In the quest for attention, brands and organizations of all sizes are launching bigger and bolder PR campaigns. Josh Hansen from Electric Dialogue rounds up some of the most talked-about PR campaigns of 2013.
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Gini Dietrich

Brand Journalism: How to Use Sponsored Content

By: Gini Dietrich | January 28, 2014 | 
52
In the fourth of our series on brand journalism, we take a look at sponsored content and how you can approach it with media outlets, blogs, and influencers in your vertical markets
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Merlin Ward

Content: Are Sub-Par Posts Hurting Your Business?

By: Merlin Ward | January 27, 2014 | 
14
When it comes to content creation, "best practices" for engagement can result in some ineffective content. Focus on creating content that connects with the hearts, minds, and wallets of your customers instead.
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Gini Dietrich

Media Relations: Why The Economist Thinks We Have it Wrong

By: Gini Dietrich | January 27, 2014 | 
79
The Economist recently wrote an article about the PR profession and how so many get it wrong. We explore how to do media relations the right way with tips and advice
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Lindsay Bell

The Three Things, Episode 65

By: Lindsay Bell | January 26, 2014 | 
26
Welcome to the 65th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Howie Goldfarb (Blue Star Strategic Marketing), Laura Petrolino, and Lindsay Bell
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Gini Dietrich

Gin and Topics: It’s Funny Because it’s True

By: Gini Dietrich | January 24, 2014 | 
18
In this week's Gin and Topics, we have a murmuration, One Direction without autotune, an amazing dancing dog, a conference call in real life, and (I wanna be) Jimmy Fallon
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Shanna Mallon

Experts, Social Media, and Non-Advice

By: Shanna Mallon | January 23, 2014 | 
28
There's a lot of advice that gets thrown around online from wave after wave of self-proclaimed experts. How do you separate the wheat from the proverbial chaff and get the marketing value you expect? Shanna Mallon shares her tips.
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