Guest

PR’s Problem Is A Familiar One

By: Guest | April 7, 2011 | 
24
Neicole Crepeau is a partner in Coherent Interactive, which specializes in web, mobile, and social media design and implementation for small and midsized businesses. I’m not a PR person. That’s not my background or my training. I don’t have to be a PR person to know that the debate over PR and its definition is the same debate that other disciplines have had, with much the same resolution. [&hellip... Read More
Gini Dietrich

Two Qualities Every CEO Needs

By: Gini Dietrich | April 7, 2011 | 
109
It’s Facebook question of the week time! I always want to write “Clap! Clap! Clap!” when I say that. Kind of like I always want to say, “Hello. I’m Johnny Cash.” when I get in front of a microphone. But I never do because I’m afraid no one will get it and then I’ll have flopped before I even began. Wow. That was quite a tangent. [&hellip... Read More
Arment Dietrich

Teach Yourself to Work in Uncertainty

By: Arment Dietrich | April 6, 2011 | 
38
Its 7:30 am and my blog post should have been queued up and scheduled to go by now. As I edited and finalized it, it suddenly dawned on me, for reasons I won’t go into here, that I can’t use it. I was suddenly scrambling for a solution. I need something quick. So I started clicking around frantically, looking for inspiration (which by the way, is [&hellip... Read More
Gini Dietrich

Six Verbs You Need to Understand for the New Web

By: Gini Dietrich | April 6, 2011 | 
52
Thanks to my friend John Pitocco, I ran into a pretty interesting article about the six verbs for the web, from senior Wired maverick Kevin Kelly. He discussed these verbs during his opening keynote at the Web 2.0 conference, in which he believes are the prevailing forces shaping modern web culture. They are: screening, interacting, sharing, flowing, accessing, and generating. Come again? Can you make the [&hellip... Read More
Guest

PR’s Biggest Mistake When Working With Influencers

By: Guest | April 5, 2011 | 
41
Kary Delaria is a digital PR strategist and social media research analyst for Kane Consulting, a social media firm that specializes in cross-channel integration. One of the biggest obstacles I’ve seen to social media success is that many people assume the same strategies and tactics that work well offline can be applied to this space. Most recently, this struck me with regard to influencer outreach. I [&hellip... Read More
Gini Dietrich

Building Your Online Community

By: Gini Dietrich | April 5, 2011 | 
134
A few days ago, I recorded a podcast with Srinivas Rao for BlogCastFM (yet to be published). One of the questions he asked me is what new bloggers can do to find and attract readers and build community. I used Drew Odom as an example. Drew recently wrote a blog post where he used some Spin Sucks content. I received the backlink  and went over there [&hellip... Read More
Guest

Seven Ways Social Media is Changing PR

By: Guest | April 4, 2011 | 
44
Matthew Royse is the author of Knowledge Enthusiast. Social media is a game changer for public relations.  It is bringing new challenges and opportunities to the profession and to savvy pros.  I have outlined seven ways that social media is changing PR. Two-way conversation. PR pros can no longer blast out information about their brand or client and expect to succeed.  Consumers and journalists have come [&hellip... Read More
Gini Dietrich

Unleashing Project Jack Bauer

By: Gini Dietrich | April 4, 2011 | 
145
It’s finally here, if you can believe it! How long have we been teasing you? We’re ready to unleash Project Jack Bauer and, as we swallow our waves of panic and try to get some sleep through our excitement, we hope you’re as ready (if not more) for this as we are. Introducing….Spin Sucks Pro! What Is Spin Sucks Pro? If you’ve ever heard me interviewed, [&hellip... Read More
Gini Dietrich

Two Tools for Bloggers

By: Gini Dietrich | April 3, 2011 | 
65
Isn’t it fun being a blogger? You’re always trying to keep up with the latest and greatest without (in most cases) spending any money. People are talking apps and tablets and eReading and you’ve just figured out WordPress and how to optimize each blog post. But I’m here to help! Without spending any money building an app or creating a new version of your blog for [&hellip... Read More
Gini Dietrich

Gin and Topics: The Elephant Rise In Social Media

By: Gini Dietrich | April 1, 2011 | 
41
Happy April Fool’s and Opening Day! The helicopters were circling our house at 6:00 this morning (we live in Wrigleyville) in preparation for the big Cubs home opener. That means spring is almost here! Of course, the east coast got snow today, but like I told Ken Mueller, that means allergies are at bay a few more days (it also means that cycling season hasn’t begun [&hellip... Read More