Guest

Social Media Isn’t Rocket Science; It’s Social

By: Guest | September 11, 2012 | 
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Tweet Share Share +1 Pin EmailShares 226Today’s guest post is written by Leslie McLellan.  It seems to happen every time you talk to small business people about social media, doesn’t it? Eyes gloss over, hands start to flutter, attention wanes. You hear “I know it’s important, but it’s so complicated.” Since when is being social complicated? Social media is another form of simple conversation and if you’re [&hellip... Read More
Gini Dietrich

Four Ways to Break the Overservice Habit

By: Gini Dietrich | September 11, 2012 | 
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Tweet Share Share +1 Pin EmailShares 274Today is the 11 year anniversary of 9/11 and the six year anniversary of Spin Sucks. I’m not sure why we launched a new blog on the anniversary of one of the greatest tragedies our country has ever seen. Perhaps it was our way of healing; letting life go on. There will be plenty of tributes and memorials written and [&hellip... Read More
Guest

Storytelling Learned from Ann Romney

By: Guest | September 10, 2012 | 
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Tweet Share Share +1 Pin EmailShares 98 Today’s guest post is written by Barbara Sawyers.  I’m a Canadian and have no vested interest in the Republican National Convention. But as a speechwriter and storyteller, I watched. And I learned a lot by listening to the personal stories told from the podium. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. [&hellip... Read More
Gini Dietrich

Spin Sucks…Even in Political Ads

By: Gini Dietrich | September 10, 2012 | 
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Tweet Share Share +1 Pin EmailShares 150This is not a political post. Let me repeat: This is not a political post. Before I begin, allow me to remind everyone the vision of this blog is to change the perception of the PR industry by highlighting both the good and the bad. The bad, unfortunately, happens a lot in politics, so we can’t avoid talking about them. [&hellip... Read More
Gini Dietrich

Gin and Topics: Celebrities Fake and Real

By: Gini Dietrich | September 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 76How about that short work week? I think every week should be four days. Perhaps I’ll run for President on that platform. It wouldn’t matter which “side” I”m on, everyone would vote for me! Am I right? Then Secret Service would have to road bike with me and I would LOVE that. This is sounding like a great idea. While [&hellip... Read More
Guest

Social Bookmarking and PR: Making Friends and Influencing People

By: Guest | September 6, 2012 | 
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Tweet Share Share +1 Pin EmailShares 151Today’s guest post is written by Carlo Pandian. If you belong, like me, to a generation that considers it normal to actually have met most of your friends in the flesh you may be a little wary of all things techie; especially techie things which involve the word “social.” That doesn’t mean all things social should be overlooked for any business [&hellip... Read More
Gini Dietrich

Samsung Threatens Bloggers and Provides a Valuable Lesson

By: Gini Dietrich | September 6, 2012 | 
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Tweet Share Share +1 Pin EmailShares 218It’s been a while since we’ve had a PR gone bad case study to review. And, granted, this did not happen in North America. Yet here we are again. I saw the story this past weekend and was debating about whether or not to write about it when Jodi Echakowitz asked me if I’d seen it. Then we had a [&hellip... Read More
Arment Dietrich

Is PR Ready for the Social Cyborg?

By: Arment Dietrich | September 5, 2012 | 
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Tweet Share Share +1 Pin EmailShares 145Today’s guest post is written by Allen Mireles.  Recently I was introduced to the term “social cyborg” and fell head-over-heels in love. I was familiar with the concept of a cyborg, a fictional character who has superhuman abilities due to mechanical implants, but this term was new to me. As I read more, I became intrigued and found myself wondering: [&hellip... Read More
Gini Dietrich

Self-Hating PR Pros and the Change in Industry

By: Gini Dietrich | September 5, 2012 | 
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Tweet Share Share +1 Pin EmailShares 305A few weeks ago I was in a meeting with a prospective client. At the end of the conversation, the chief marketing officer said, “I see you don’t refer to yourselves as PR pros… and your proposal doesn’t have any mention of it. Why is that?” I explained that when people say they need a PR firm, they really mean [&hellip... Read More
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