Gini Dietrich

The Risk of Earned Media without a Communications Professional

By: Gini Dietrich | March 11, 2013 | 
91
Tweet112 Buffer Share45 Share44 +122 Pin1Shares 224Elon Musk is a very smart man. After all, he co-founded PayPal and then took that money and founded SpaceX (a company designed to get man on Mars, where he wants to die) and co-founded Tesla Motors (a company designed to make really fast, really awesome, really beautiful, really expensive electric cars). He’s enjoyed a pretty admirable reputation. Everything he [&hellip... Read More
Gini Dietrich

The Three Things, Edition 23

By: Gini Dietrich | March 10, 2013 | 
15
Tweet35 Buffer Share9 Share13 +110 Pin1Shares 68Welcome to 23rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed [&hellip... Read More
Gini Dietrich

Gin and Topics: Cuppa Cheese! Cuppa Cheese!

By: Gini Dietrich | March 8, 2013 | 
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Tweet41 Buffer Share20 Share17 +16 PinShares 84It’s SxSW weekend, which means the entire social media world is in Austin to learn, drink, party, and drink some more. I’m kind of glad I broke my foot and can’t go. If I were in Austin, I’d want to be riding my bike so I’d be skipping great sessions and then would have wasted my money in buying a [&hellip... Read More
Guest

Make Your Network Go Viral: Eight Tips for Networking Success

By: Guest | March 7, 2013 | 
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Tweet128 Buffer Share29 Share47 +116 Pin2Shares 222Today’s guest post is by Kate Finley. Growth. Reach. Influence. Connections. Likes. Views. Followers. Subscribers. Fans. Brand Ambassadors. These are examples of tools we use to report and measure success for our brands, clients, and bosses. But what about your own network? How do you measure your influence? And how can you make your network go viral? Is it in [&hellip... Read More
Gini Dietrich

To Sell is Human: A Communicator’s View on New Business

By: Gini Dietrich | March 7, 2013 | 
66
Tweet104 Buffer Share24 Share84 +134 Pin3Shares 249After I’d been at Fleishman-Hillard for a couple of years, I had three promotions under my belt and was already eyeing the corner office (some things never change). Because I was so steadily climbing the corporate ladder, I was soon invited into new business meetings where my presentation skills were honed, I was taught to think on my feet, and [&hellip... Read More
Yvette Pistorio

Vine: Social Media’s Shiny New Toy

By: Yvette Pistorio | March 6, 2013 | 
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Tweet80 Buffer Share20 Share24 +110 PinShares 134Today’s guest post is by Yvette Pistorio. Social media has become very visual. Photos and videos are taking center-stage as the most shared and talked about forms of content. Given the rise of smartphones with cameras built into them and the growth of Pinterest, Tumblr, and Instagram, the percentage of photo and video sharing is high. And now we have Vine, a video [&hellip... Read More
Gini Dietrich

Content Idea Generator: A Magical Tool to Help You Write

By: Gini Dietrich | March 6, 2013 | 
111
Tweet303 Buffer Share58 Share58 +148 Pin14Shares 481Thanks to Lindsay Bell and an appropriately pitched story idea from a PR firm here in Chicago, I have a special surprise for you. This is going to both surprise and anger you…at least anger you if you consider yourself a writer. It is both cool and a little disappointing. It is surprisingly accurate, but also a bit limited. It [&hellip... Read More
Guest

Use Content to Increase Blog Traffic

By: Guest | March 5, 2013 | 
24
Tweet129 Buffer Share22 Share37 +113 PinShares 201Today’s guest post is by Breena Fain. As someone who loves a good story, I’ve always been an advocate for content driving an organization’s public relations efforts. There is no better way to connect with an audience than engaging them through illustrative, relevant content that drives home the importance of your product or service. When our blog was in need [&hellip... Read More
Gini Dietrich

Can Technology Replace In-Person Meetings?

By: Gini Dietrich | March 5, 2013 | 
124
Tweet113 Buffer Share40 Share35 +141 Pin1Shares 230During our Inside PR recording last week, Joe Thornley, Martin Waxman, and I had a very lively conversation about the Yahoo! memo. Joe and I are both business owners with employees. He has two offices – Toronto and Ottawa – and I have a completely virtual organization with people spread across the United States and Canada. We talked about the [&hellip... Read More
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