Gini Dietrich

FTC Dot Com Disclosures Are Now Required

By: Gini Dietrich | March 15, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 180It’s becoming even more important to disclose the work you do with clients, particularly if it isn’t clear you’re working with a company on their online efforts. The FTC recently released their “Dot Com Disclosures,” (PDF download) which spells out what is OK and what is not. Our own Lisa Gerber wrote a blog post a few weeks ago, [&hellip... Read More

Three Ways to Avoid Rogue Behaviors

By: Guest | March 14, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 77Today’s guest post is written by Lisa D. Jenkins.  It all starts very innocently. Joe or JoAnne (I’m an equal opportunity offender) down the hall wants to bring The Business into the 21st century by putting it online. First stop, Facebook. Why? “Well, because EVERYONE is on Facebook! We have to be there, too.” Excellent. By the way, EVERYONE [&hellip... Read More
Gini Dietrich

Call for Regulation In the PR Industry

By: Gini Dietrich | March 14, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 145Have I mentioned before that Spin Sucks? No? Huh. Well, Spin Sucks. Particularly in the case of The Guardian, which just published a blog post titled, “Have You Ever Been Lied to By a PR?” Which, apparently, was in response to a Press-Gazette blog post, by the editor, with the same title. The gist of it is all PR [&hellip... Read More

Key Points About Integrating Traditional and New Mediums

By: Guest | March 13, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 112Today’s guest post is written by Michael Schechter. Note – This post was inspired a while back by this post from John Falchetto and our ensuing conversation in the comments. A while back, I was called out on this very site. Shown for who I really am. A truth I had long tried to hide was brought to light. Worse yet, this public unmasking [&hellip... Read More
Gini Dietrich

Making the Leap from Executive to Entrepreneur

By: Gini Dietrich | March 13, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 230In 2005, I took the plunge from climbing the corporate ladder to entrepreneurship. It wasn’t a conscious decision. More done out of frustration with the way communication results were handled (or not handled) inside agencies. I thought I had a better way. I did have a better way, but it took me five years to get the business to a [&hellip... Read More

Social Service: It Takes a Village

By: Guest | March 12, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 89Today’s guest post is written by Beth Kribs-LaPierre. In 2007, Valeria Maltoni of Conversation Agent wrote a blog post titled “Customer Service is the New Marketing.” In her post, she suggested interruption marketing is broken and that we are still figuring out how to do the permission part. Well, it’s five years later and I’m afraid we’re still working [&hellip... Read More
Gini Dietrich

Learn About Digital Media from Circus Performers

By: Gini Dietrich | March 12, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 118On Saturday night, Mr. D and I attended a fundraiser for Riverside Hospital. Our third attendance at this event, it has grown from a nice dinner put on for/by friends to nearly 1,000 people, more than $400,000 raised, and some really great entertainment. This year? A Cirque de Soleil-type troupe called the Anastasini Circus Performers. A show full of [&hellip... Read More
Gini Dietrich

Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless

By: Gini Dietrich | March 9, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 53I really thought yesterday was Friday. I got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all [&hellip... Read More

Five Inappropriate Ways to Respond to Criticism

By: Guest | March 8, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 150Today’s guest post is written by Margie Clayman. A large part of marketing, PR, and online communication rests upon how you respond to criticism. Some respond to criticism with grace, understanding, and a desire to improve, or at least a desire to see the world from someone’s perspective other than their own. Others, however, respond to criticism in ways [&hellip... Read More