Lindsay Bell

Customer Service: Should You Try for Second Place?

By: Lindsay Bell | July 17, 2013 | 
65
By Lindsay Bell-Wheeler I’m not a good traveler. Trust me, Gini Dietrich will back me on that statement. I get nervous weeks before a trip, and fret about things like “what if my glasses break” or “will I say something stupid at customs and get thrown in the clink?” One thing I never fret about however, is my mode of travel. Living in downtown Toronto, I [&hellip
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Bob LeDrew

Poutsch: A New Way to Ask and Answer Questions

By: Bob LeDrew | July 16, 2013 | 
21
By Bob LeDrew How do you build the next big thing? And how much of being the next big thing is in your control? These are the questions that have been rolling around in my head since I heard about Poutsch, a new website and iOS app that is designed to be an easy, attractive, and slightly gamified way of making – and sharing – public [&hellip
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Gini Dietrich

Integrated Marketing Communications for Every Sized Organization

By: Gini Dietrich | July 16, 2013 | 
52
By Gini Dietrich I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead! Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the [&hellip
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Arment Dietrich

Blogger Relations Made Easy with GroupHigh

By: Arment Dietrich | July 15, 2013 | 
17
By Jason Konopinski Blogger relations. It’s a critical part of digital marketing, particularly in the business-to-consumer space, but identifying bloggers of interest and cultivating the right kind of relationships with them is, well, time and resource expensive. Let’s pretend you’ve just been handed a creative brief and marketing plan that includes blogger relations for a consumer product. We’ll call it the Woofie. The problem? You only have [&hellip
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Gini Dietrich

How a Virtual Office Allows You to Stop and Smell the Roses

By: Gini Dietrich | July 15, 2013 | 
134
By Gini Dietrich It’s hard to stop and smell the roses. Americans, particularly, live in a constant, 24/7, keeping up with the Jones’s society.  We’re so focused on what comes next, we forget to slow down – or even stop – to look back and see what we’ve accomplished. In November 2011, we moved Arment Dietrich out of our 2,500 square foot office space in downtown [&hellip
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Gini Dietrich

The Three Things, Edition 39

By: Gini Dietrich | July 14, 2013 | 
6
By Gini Dietrich Welcome to the 39th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry [&hellip
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Rebecca Todd

Gin and Topics: Snakes, Dogs, Cats, and Pigs Oh My!

By: Rebecca Todd | July 12, 2013 | 
35
By Rebecca Todd The shelves are eight feet high, packed tightly in no apparent order. The aisles between have stacks upon stacks of books of all sizes and descriptions. In order to gain access to the heart of it all, you must ask permission, and directions. When I do so, she parts a few of the stacks and points me on the right path. I pick [&hellip
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David Scott

The Magnificent Seven: Top Lead Generation Tactics

By: David Scott | July 11, 2013 | 
10
By David Scott When it comes to lead generation, many marketers aren’t sure which tactics they should use to provide their company with qualified leads. In fact, many marketers aren’t even sure which marketing tactics should be used as lead generation tactics. A successful lead generation tactic has to meet several criteria: It should generate large numbers of qualified leads for your company; You can use [&hellip
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Gini Dietrich

Are You Ready to Hire a PR Firm?

By: Gini Dietrich | July 11, 2013 | 
51
By Gini Dietrich I was in a meeting the other day with the chief executive officer and the chief marketing officer of an organization that is right on the tipping point of success. They’ve done a lot of the right things: Their sales team has the right connections, they’re gaining industry recognition, and they have the right people both setting the strategy and executing on it. [&hellip
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