Blake Boldt

Online Reputation Management: Use the Internet with Confidence

By: Blake Boldt | October 24, 2013 | 
11
By Blake Boldt Proper online reputation management is becoming a more critical element in creating the right image of your business. As the Internet has increased the reach and overall effectiveness of communication, success in the corporate world hinges largely on your ability to control your digital identity. Most consumers rely on reviews to make their purchasing decisions. Therefore, your online reputation is a crucial factor [&hellip
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Arment Dietrich

Building A Successful Lead Nurturing Campaign

By: Arment Dietrich | October 24, 2013 | 
16
By Jason Konopinski The cornerstone to the success of any organization are leads. They feed the pipeline of proposals, contracts, and cashed checks. If you know someone is investigating your product or service, you can contact them directly, deliver your most well-crafted and benefits-oriented pitch, and use your conversational and negotiation skills to close the sale, and ink the contract. But there’s an elephant in the [&hellip
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Elli Bishop

PR Career: Five Roles to Consider After You Graduate

By: Elli Bishop | October 23, 2013 | 
6
By Elli Bishop Public relations (PR) is key to shaping the image of a company or figurehead. Effective PR campaigns can establish credibility, legitimacy, and visibility while building relationships with the media and the client’s audience. PR experts are essential for anyone looking for media attention or other visibility, and there are many careers which start at the ground floor, and move to positions of higher [&hellip
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Gini Dietrich

Join Tom Martin for a Special Livefyre Q&A Today

By: Gini Dietrich | October 23, 2013 | 
275
By Gini Dietrich If you love to make cold calls, please raise your hand. Bueller, Bueller? Anyone? As it turns out, not only do most of us hate cold calling, we hate receiving cold calls. Sure, there is the thinking that cold calls work because no one makes them anymore, but when was the last time you made a phone call and the person actually answered their [&hellip
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Martin Waxman

PR: Moving the Profession from Talkers to Makers

By: Martin Waxman | October 22, 2013 | 
37
By Martin Waxman Macher is an old Yiddish expression that, literally translated. means maker, but idiomatically is far from that. It’s often used pejoratively and refers to a person who considers her/himself a big-shot or big time operator – often pictured as a guy with a fat cigar. It’s not all bad – machers are well-connected, like to put themselves in the center of things, and [&hellip
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Gini Dietrich

Keyword Analysis: Refresh Your Old Content

By: Gini Dietrich | October 22, 2013 | 
61
By Gini Dietrich A few months ago, I had taken the week off from meetings so I could get Spin Sucks mostly written and start on our 2014 plan. I don’t know if you’ve ever tried writing all day, every day, but it’s not easy. In fact, it gets to the point where you look for other things to do (someone please call me!) to give your brain [&hellip
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Sara Rude

Dating and Client Acquisition: An Eerily Similar Dance

By: Sara Rude | October 21, 2013 | 
19
By Sara Rude Client acquisition: Networking, RFPs, cold calling, LinkedIn, incoming inquiries. However you go about it, trying to identify a good new client, and then actually getting them on board, is an exhausting and costly process. Remember the good old days when you could hand out a well-crafted paper note (preferably folded into an origami triangle) that simply asked you to circle yes or no [&hellip
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Gini Dietrich

Link Building: A Strategy for Content Marketing

By: Gini Dietrich | October 21, 2013 | 
79
By Gini Dietrich Last week, I had the super painful sheer pleasure of attending Sean McGinnis’s Content Jam presentation about search engine optimization (SEO). I wasn’t sure what to expect. After all, he and I debate content and SEO quite often (every time we’re together), but I begrudgingly admit I learned several things to apply both to the blog here and our client work. His topic, “Link Building [&hellip
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Yvette Pistorio

Gin and Topics: Mumford & Sons Impersonators and Potty Talk

By: Yvette Pistorio | October 18, 2013 | 
23
By Yvette Pistorio This week has been a crazy. Let’s just say I’m calling this week #meetingweekoctober2013 because that’s the kind of week it’s been! My schedule looked a little like this: Monday I (finally) met Amanda Gnat of Orbit Media Studios. I’ve been chatting with Amanda since I started working with Arment Dietrich, so it was great to finally meet her in person. Tuesday was [&hellip
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