Shanna Mallon

Six Pinterest Tools for Your Blog

By: Shanna Mallon | December 12, 2013 | 
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By Shanna Mallon As a blogger, you know Pinterest is more than a pastime for blogs. Besides being a great social bookmarking tool, Pinterest is a strong referral source. In fact, according to the stats, this photo-centric social network draws more referral traffic than YouTube, Google, LinkedIn, and Reddit combined. So what does this mean for you? How can you make the most of Pinterest for [&hellip
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Gini Dietrich

When a Leader Learns of Unethical Behavior

By: Gini Dietrich | December 12, 2013 | 
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By Gini Dietrich When I was a kid, I remember my dad coming home from work one day and saying a guy had been fired. The image I had in my head was the guy literally on fire. I couldn’t understand a) why anyone would do that to another person and b) why that was okay. In retrospect, I was probably eavesdropping on a conversation between [&hellip
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Mark Fidelman

Influencer Marketing: What Fashion Can Teach Us

By: Mark Fidelman | December 11, 2013 | 
7
By Mark Fidelman Too often these days, I see PR that screams of automation. News releases that are blasted out to everyone in the known universe in the hopes someone – anyone – will listen. It lacks heart, and it lacks the foundation of what PR truly should be about: Building relationships. But there’s a savior on the horizon, and its name is influencer marketing. By [&hellip
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Martin Waxman

Thirteen Crowdsourced Digital Media and PR Lessons of 2013

By: Martin Waxman | December 11, 2013 | 
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By Martin Waxman It’s December. A time to celebrate, wind down, and reflect on the past 12 months – and, of course, read all the looking-forward-and-back, new year/new you and ‘resolutionary’ posts. Just before Thanksgiving, I wrote about my six social media lessons from 2013 and encouraged the Spin Sucks community to chime in with a few suggestions of your own so I could make it [&hellip
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Lee Polevoi

How to Write Non-Salesy Sales Copy

By: Lee Polevoi | December 10, 2013 | 
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By Lee Polevoi When it comes to sales, can we agree on two things? First, no one likes to be sold to. People want to be persuaded or given the illusion they’re making their minds up for themselves. Second, we tend to do business with people (and businesses) we like and trust. So how can we write sales copy that reflects these timeless truths? Start By [&hellip
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Gini Dietrich

Agencies Must Evolve or Die

By: Gini Dietrich | December 10, 2013 | 
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By Gini Dietrich A new study conducted by the CMO Network on Forbes asks nearly 2,000 chief marketers a bunch of questions, including the best ad agency of the year, how important is integrated marketing communication, and how they feel about measurement, the agency model, the pitch, and more. The chief marketers mostly commented on the relationships they have with the large agencies, particularly those under holding [&hellip
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Katie Burke

Front Page Snooze: Creative News Releases Spice Up Boring

By: Katie Burke | December 9, 2013 | 
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by Katie Burke We’ve all been there. Your company has big news to announce, and you want to share it with the world. The news is significant for your business, but it’s not likely to make front page news on its own. You could beg and plead with a reporter who has covered you before or write a traditional news release and pray to the PR [&hellip
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Gini Dietrich

The PR Firm Debate: Should Startups Hire One or Not?

By: Gini Dietrich | December 9, 2013 | 
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By Gini Dietrich Dear Mark Cuban, I respect the heck out of you. I normally agree with most things you say and do. But this time? This time, you’re wrong. Much love, Gini Never Hire a PR Firm He recently wrote, “Mark Cuban’s 12 Rules for Startups” for Entrepreneur, and I agree with nearly everything he said. Things such as, “Keep your organizational chart flat,” “sales cure [&hellip
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Lindsay Bell

The Three Things, Edition 58

By: Lindsay Bell | December 8, 2013 | 
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Welcome to the 58th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip
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Gini Dietrich

Gin and Topics: Holiday Songs and Dogs in Boots

By: Gini Dietrich | December 6, 2013 | 
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By Gini Dietrich Well, Thanksgiving came and went in about .03 seconds and now we have just a little more than two weeks until Christmas. My sister-in-law was giving me a hard time yesterday because I haven’t started shopping yet. She said, “This is so unlike you!” Yes, it is. But days are going by so quickly! I must be getting old. (She’s also stressed because [&hellip
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