Gini Dietrich

Three Steps to Create a Compelling Business Story

By: Gini Dietrich | January 29, 2013 | 
Tweet158 Buffer Share31 Share51 +131 Pin5Shares 276I (finally) started writing Spin Sucks this past weekend and boy am I fired up! Right now I’m writing the “Sex Sells” chapter, which has enticed me to dig further into the concept of telling our stories in interesting and compelling ways. I’ve also been working a bit on my fiction, which Jamie Wallace reignited in me when she said she [&hellip... Read More

Why Are We Still Writing News Releases?

By: Guest | January 28, 2013 | 
Tweet289 Buffer Share40 Share74 +128 Pin3Shares 434Today’s guest post is by Tom Bishop.  ‘Everyone knows’ content marketing is now the primary method of communicating with the public. That and Twitter. Everything an organization, business leader, celebrity, athlete, or political figure has to say about themselves or anything else can be boiled down to 140 characters, right? Tweets and Facebook posts are now regal declarations – the [&hellip... Read More
Gini Dietrich

Two Reasons a Personal Brand is Imperative to Business Growth

By: Gini Dietrich | January 28, 2013 | 
Tweet201 Buffer Share79 Share62 +123 Pin16Shares 381A couple of weeks ago, I spoke to a group of business leaders about the use of the web to grow their organizations. During the conversation, the issue of personal branding came up. I know, I know. There is a conversation about whether or not personal branding even exists. For sake of this blog post, let’s lean on the side [&hellip... Read More
Gini Dietrich

The Three Things, Edition 17

By: Gini Dietrich | January 27, 2013 | 
Tweet33 Buffer Share11 Share16 +1 Pin1Shares 61Welcome to 17th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip... Read More
Gini Dietrich

Gin and Topics: Lots of Dancing and Some Bad Lip Reading

By: Gini Dietrich | January 25, 2013 | 
Tweet50 Buffer Share34 Share25 +114 PinShares 123We finally have snow! We finally have snow! We finally have snow! Jack Bauer and I were the first ones out in it this morning. I made snow angels and he marked every tree he could find. I don’t mean to be greedy, but it needs to snow just a little bit more so my cross-country skis can come out [&hellip... Read More

The End of Spin as We Know it?

By: Guest | January 24, 2013 | 
Tweet86 Buffer Share26 Share45 +117 Pin1Shares 175Today’s guest post is by Chuck Kent. Spin sucks so much author Jonathan Salem Baskin contends it’s an endangered species. Truth be told, I dissemble as much as the next guy. Nonetheless, Truth with that capital T has always been my greatest interest, the Grail in my unholy professional life. I firmly believe nothing creates more convincing marketing messages – [&hellip... Read More
Gini Dietrich

Getting Things Done: Why Working at Home is Better

By: Gini Dietrich | January 24, 2013 | 
Tweet184 Buffer Share151 Share108 +164 Pin5Shares 512Yesterday, we spent a good hour with Sarah Evans talking about [Re]frame, her book of daily inspirations. During the live Q&A (you can see the archive here), the topic of working at home came up (she works from home about 70 percent of the time and in the Tracky offices the rest). Steven Coyle said he finds working at home [&hellip... Read More
Yvette Pistorio

Facebook: Embrace Change in 2013

By: Yvette Pistorio | January 23, 2013 | 
Tweet93 Buffer Share28 Share32 +112 PinShares 165Today’s guest post is by Yvette Pistorio. Everyday something changes on one of the many social networks. From new terms and conditions on Instagram (which went over REALLY well with people – not!), to Google + Communities and the new interface on LinkedIn, there is always something new to learn. Because Facebook is all over the headlines this week after their big announcement on [&hellip... Read More
Gini Dietrich

Join Sarah Evans for a Special Livefyre Q&A Today

By: Gini Dietrich | January 23, 2013 | 
Tweet70 Buffer Share57 Share16 +120 Pin7Shares 170If you’re in the PR industry or do social media for a living, you’ve likely heard of Sarah Evans. You might be a subscriber of Sarah’s Faves or Commentz or perhaps you’ve seen her speak or participated in a Twitter chat with her. As far as I can recall, she was one of the first – if not the first – to create [&hellip... Read More