Audrey Walker

Remote Work and Staying Sane

By: Audrey Walker | February 5, 2014 | 
Working from home or telecommuting has its advantages, but as Audrey Walker explains, you sometimes have to get a little creative to stay sane while sitting at your computer all day.
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Sue Duris

Relationship Building: Start with Good Manners

By: Sue Duris | February 4, 2014 | 
Social media has given PR pros open access to media and journalists, but have we forgotten about the fundamentals of etiquette and good manners in our pitching tactics? Sue Duris explains.
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Gini Dietrich

The Role of Long-Form Content in Brand Journalism

By: Gini Dietrich | February 4, 2014 | 
There are six things to consider when creating long-form content...and several ways for you to do so without having to spend all of your time writing. We take a look at some examples to make it more manageable for you
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Heather Thompson

Agency Life to Corporate: The Red Pill or the Blue Pill

By: Heather Thompson | February 3, 2014 | 
The worlds of the agency and in-house marketing are very different, but living in both worlds makes more well-rounded communications and PR professionals.
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Gini Dietrich

Gin and Topics: Special Super Bowl Edition

By: Gini Dietrich | February 3, 2014 | 
It's a special edition of Gin and Topics! We look at our favorite Super Bowl commercials from the big game on Sunday night. We have Ellen, Doritos, VW, Goldie Blox, and McDonald's
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Lindsay Bell

The Three Things, Edition 66

By: Lindsay Bell | February 2, 2014 | 
Imagine being ruled by artificial intelligence? We talk about that in today's the Three Things, as well as advertising's Super Bowl, and computer clicks.
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Gini Dietrich

Gin and Topics: NFL Bad Lip Reading and Woman Dies of Brain Cancer

By: Gini Dietrich | January 31, 2014 | 
This week's Gin and Topics is very powerful with two videos that will make you cry, one that will make you cry from laughing, and two that are just fun
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Elli Bishop

How to Market Uncool Industries on the Web

By: Elli Bishop | January 30, 2014 | 
Successful digital marketing isn't reserved for the coolest, hippest brands. Learn how some traditionally boring industries used well-timed content and the social networks to have their day in the spotlight.
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Gini Dietrich

The Power of Time Off

By: Gini Dietrich | January 30, 2014 | 
It is completely counterproductive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit
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