Lindsay Bell

Gin and Topics: Gorillas, Frogs, and Conan. Oh MY!

By: Lindsay Bell | August 30, 2013 | 
9
By Lindsay Bell Hello friends, and welcome to another edition of Gin and Topics (arguably the best post of the week…am I fired again?) (Note from Gini: Yes!). Normally, we say pithy things such as “close your office door before watching these!” or “Don’t disrupt your colleagues by laughing too loudly!” – but not today. Because today, this particular Friday afternoon, I would venture to say [&hellip
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Brian Vickery

The Spin Sucks Community: A Modern Day Salt Covenant

By: Brian Vickery | August 29, 2013 | 
56
By Brian Vickery I was recently blessed to walk my eldest daughter down the aisle at her wedding ceremony. Besides providing my first opportunity to make a wedding toast as Daddy, this wedding introduced me to the Salt Covenant Ceremony. Of course, I immediately thought of the Spin Sucks community. OK, maybe I didn’t think about this occasionally rowdy, always outspoken bunch of authors and commenters until [&hellip
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Gini Dietrich

Lean In: Inspiring, Empowering, and Why You Should Read It

By: Gini Dietrich | August 29, 2013 | 
165
By Gini Dietrich Alert! Alert! Alert! This blog post is going to make some of you angry. I read “Lean In” and I wholeheartedly disagree with the criticism the book has received. My guess is most of the critics haven’t read the book or they wouldn’t have made the arguments they did. Which kind of sucks (like spin sucks), but I also understand we live in [&hellip
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Amanda Cleary Eastep

Business Authenticity: What a Klingon Taught this Renaissance Woman

By: Amanda Cleary Eastep | August 28, 2013 | 
29
By Amanda Eastep I was a little miffed at the Klingon. My five-year-old and I were sitting on a low wall in the village square of the Bristol Renaissance Faire many years ago, taking a respite from the summer sun. I, a simple peasant woman, eyed the immense Klingon seated to our right. My little girl, sandwiched between me and the 300-pound Star Trek humanoid warrior, [&hellip
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Arment Dietrich

The Ideal Customer Experience: Lessons in Loyalty from Mickey Mouse

By: Arment Dietrich | August 28, 2013 | 
75
By Jason Konopinski A few weeks ago, I hopped into a 15 passenger van with some of my closest family and started a long drive to Orlando. Our destination? Walt Disney World. My niece and nephew (ages four and two) are eyeball deep in a serious Disney princess and Mickey obsession, so we knew it was time to head down the road (well, 15 hours down [&hellip
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Martin Waxman

Influence Scoring: All Klout(ed) Up and Nowhere to Go

By: Martin Waxman | August 27, 2013 | 
94
By Martin Waxman My experiment with influence scoring started a few weeks back with a post on Spin Sucks about the future of public relations. That post begat a second post on community management as a new model for PR. And that begat a three-point bump in my Klout score! Earlier this month, I wrote about my Klout Bump and, because the wonderfully energetic community here [&hellip
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Gini Dietrich

On-Page SEO Tips for PR Pros

By: Gini Dietrich | August 27, 2013 | 
157
By Gini Dietrich About a week ago, we talked about content marketing and how to get started. In that blog post, I promised to come back and talk about on-page search engine optimization, a topic that still evades many PR professionals. Though experts on storytelling tell you not to start at the beginning, that’s precisely where we’re going to start today. The beginning (I feel like Julie [&hellip
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Shanna Mallon

Now is the Time to Develop a Mobile Web Marketing Presence

By: Shanna Mallon | August 26, 2013 | 
21
By Shanna Mallon Go anywhere today—the mall, your kid’s school, the office lunchroom—and you see the same thing: Everybody’s on a smartphone. Nowadays, mobile devices are incredibly popular. And according to research from Smart Insights, that popularity is only growing. That’s why, no matter what your business, having a mobile web marketing presence is a necessity. Is your company taking mobile marketing seriously? It should. Fact: No Mobile [&hellip
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Gini Dietrich

Youtility: Why Your Marketing Needs to Be About Help, Not Hype

By: Gini Dietrich | August 26, 2013 | 
31
By Gini Dietrich Did you know the difference between helping and selling is just two letters? Go ahead. Figure it out. I’ll wait. You good now? Other than the two letters, what is the difference between help and sell? That’s how Jay Baer, the author of Youtility, begins his presentation on the topic of helping your customers instead of selling them. I’m fairly certain Jay needs [&hellip
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