Alicia Lawrence

Writing Pixelated: Visual Content for Generation Y

By: Alicia Lawrence | May 9, 2013 | 
48
The busy, digital lifestyles of Generation Y are forcing the web to become more visual. Visual content is processed in the brain 60,000 times faster than text, according to 3M Corporation. Social media, the driving force of the digital world, thrives on visuals because they are easy to share on major networks such as Instagram, Twitter, Facebook, and Pinterest. Catchy headlines, bulleted lists, and content written [&hellip
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Gini Dietrich

Guide to Hiring a Digital Agency

By: Gini Dietrich | May 9, 2013 | 
43
We live in a crazy world right now. Social media has completely turned business communications on its head. To boot, technology is changing more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app [&hellip
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Yvette Pistorio

Five Ways Introverts Make Great Community Managers

By: Yvette Pistorio | May 8, 2013 | 
69
I’m going to fill you in on a little secret…I’m an introvert. *Gasp* I know, weird right? Like my friend Mack Collier, I’m an extrovert online and in introvert offline. If you met me in a large crowd, (prior to chatting with me online), I’d be the awkward girl in the corner with her face in her (name random electronic device here) to avoid actually speaking [&hellip
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Gini Dietrich

The Success Trap and Regrets of the Dying

By: Gini Dietrich | May 8, 2013 | 
170
Late last week, I was having a conversation with a friend about life. He said he’s frustrated because he feels like he’s behind some of his peers at this stage in his life. I don’t know if other cultures do this, but Americans tend to compare ourselves to others, particularly in terms of what we don’t have. You know, the whole keeping up with the Jones’s [&hellip
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Anne Reuss

Going Primal in Our Digital World

By: Anne Reuss | May 7, 2013 | 
19
When Lindsay Bell asked me to guest blog, I was pumped. I asked her “What topic?” She said, “Anything. Write it from the heart.” I was initially stumped for a personally passionate fit for a PR and marketing blog. But there is something. My psychological well-being has become a priority in the last few months. The online business and our digital world has a tendency to [&hellip
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Gini Dietrich

Five Steps to Create Compelling Content

By: Gini Dietrich | May 7, 2013 | 
74
Yesterday I participated in the American Society of Journalists and Authors monthly call where the gracious host, Nancy Faass, asked me all about how Geoff Livingston and I marketed Marketing in the Round. During the call, she asked me what one of my first assignments was as a young professional. I told the story of how I learned about my job by reading the copies of [&hellip
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Chuck Kent

Creativity vs. Me-too Content Creation

By: Chuck Kent | May 6, 2013 | 
21
There’s been a good deal of talk about content overload lately. How all of our efforts may soon come to a non-rapturous end in the Crap-ocalypse that now represents much of content creation and sharing. One of the best commentaries on this is the pithy – and nicely designed (don’t get me started on the sorry state of conceptual and graphic design in content marketing) – slideshow from [&hellip
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Gini Dietrich

How to Measure PR: Use These Tools

By: Gini Dietrich | May 6, 2013 | 
65
I love it when big conferences are held in Chicago because I get to see all of my friends without having to get on a plane…and I get to sleep in my own bed. This past weekend was SOBCon, the mastermind of Liz Strauss and Terry Starbucker St. Marie, and lots of friends – old and new – were here to participate. On Saturday night, I [&hellip
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Gini Dietrich

The Three Things, Edition 31

By: Gini Dietrich | May 5, 2013 | 
5
Welcome to 31st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email [&hellip
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Gini Dietrich

Gin and Topics: A Chip Joke and Cinco de Mayo

By: Gini Dietrich | May 3, 2013 | 
38
Before we begin, let us first take a moment to wish Yvette Pistorio a happy birthday. We’ve been hearing the countdown for at least a month now. Clearly I’ve had a very good influence on her. At the count of three. One. Two. Three. Happy Birthday, Yvette! Now on with the show. Oh wait! Speaking of shows! Who’s going to see Iron Man 3 this weekend? [&hellip
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