Lindsay Bell

The Three Things, Edition…Farewell

By: Lindsay Bell | April 27, 2014 | 
In today's edition of The Three Things, we explore life changing literary experiences, humans becoming redundant, and searching for your roots

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Gini Dietrich

Gin and Topics: Alex Trebek Gets Even

By: Gini Dietrich | April 25, 2014 | 
In this week's Gin and Topics, Alex Trebek gets even with Conan O'Brien, an 80-year-old stuns audiences, Aaron Sorkin makes a short movie, and more

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Lindsay Bell

US Airways Recovers from a Bumpy Landing

By: Lindsay Bell | April 24, 2014 | 
Pornographic planes and coming out of a social media storm smelling like roses. US Airways can teach all major brands an important lesson.

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Gini Dietrich

The Spin Sucks Brand Ambassador Program: A Case Study

By: Gini Dietrich | April 24, 2014 | 
The launch of Spin Sucks is finished and we have a great case study on how to mobilize a brand ambassador program. We cover the plan, the results, and the lessons

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Howie Goldfarb

Crisis Prevention Begins Offline, Not Online

By: Howie Goldfarb | April 23, 2014 | 
What if you could offer quality products and services while keeping your employees happy? Would online crisis prevention be an issue? Sometimes the real crisis starts offline. If you can prevent those crises, you won't have to worry about digital crisis management

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Mary Anne Keane

Pitch Perfect: The Mechanics of Media Relations

By: Mary Anne Keane | April 23, 2014 | 
If you want to get the media coverage your story deserves, make sure you're honing in on the windup, the swing, and the follow through when making your perfect pitch

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Arment Dietrich

Digital in the Media World

By: Arment Dietrich | April 22, 2014 | 
Digital media had changed everything for public and media relations professionals. So why are you still pitching like it's

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Gini Dietrich

31 Questions to Ask Yourself Before You Die

By: Gini Dietrich | April 22, 2014 | 
Andrea Balt turned 30 and asked herself the meaning of life. Here are 31 questions you should ask yourself before you die and still have time to change

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Joan Lebow

Sales Sucks: Lessons from Jumping the Second Fence

By: Joan Lebow | April 21, 2014 | 
Sales and PR have a lot in common, but the idea of selling and pitching are not the same. One journalist took the leap from telling stories to spinning and selling stories. She learned that sales sucks more than spin

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