Mack Collier

Brands: Customers aren’t Your Social Media Mouthpieces

By: Mack Collier | April 8, 2013 | 
47
A few years ago I attended a social media conference where the keynote was given by the chief marketing officer for a brand that was touted for ‘getting’ social media. I couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its customers. About five minutes in, the CMO spilled the beans, “We are excited about [&hellip
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Arment Dietrich

Collaborate: Five Heads are Better than One

By: Arment Dietrich | April 8, 2013 | 
56
Internal collaboration is essential in today’s marketplace. The world is moving too quickly; products and services are changing before our eyes every day. The pace of life feels frantic. We need to be able to collaborate. If we don’t put our heads together and share ideas and viewpoints, we risk missing something essential in the blur of the hours racing by in any given day. “If [&hellip
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Gini Dietrich

The Three Things, Edition 27

By: Gini Dietrich | April 7, 2013 | 
10
Welcome to 27th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or [&hellip
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Gini Dietrich

Gin and Topics: A Home Made Firework and a Dancing Usher

By: Gini Dietrich | April 5, 2013 | 
47
Well, boys and girls, this is it! I’m taking some time off to celebrate my 10 year anniversary with Mr. D and to get some non-blog writing finished. You will not have another Gin and Topics from me until April 26. I know it’ll be rough, but I’m leaving you in super capable hands. Rebecca Todd is taking over for me. If you have videos you [&hellip
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Liz Reusswig

The Problem with Multitasking

By: Liz Reusswig | April 4, 2013 | 
50
Hi, my name is Liz and I am a persistent multitasker. I can hear all you fellow multitaskers droning, “Hi, Liz.” They say the first step to changing is admitting you have a problem. That’s the issue, though, is multitasking a problem? I’ve always been proud of my “ability” to multitask, do I really need to change? So, I started a quest to determine whether or not [&hellip
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Gini Dietrich

Nine Tips to Write a Great Blog Post

By: Gini Dietrich | April 4, 2013 | 
196
As many of you know, I’m writing my second book (Spin Sucks, due out in November!) and, because of that, I’m doing a ton of research (a TON) for case studies, examples, and stories to use to help tell the story. I keep coming across something interesting: Lots of people are searching for how to write great blog content, but there are very few people who [&hellip
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Arment Dietrich

New Grads: Five Tips for Success in PR and Marketing

By: Arment Dietrich | April 3, 2013 | 
35
It’s April. They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a combination of digital and practical skills. The competition is fierce. The economy is just now beginning to turn. You have to stand [&hellip
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Gini Dietrich

Seven Reasons You’re Not Ready to Hire a PR Firm

By: Gini Dietrich | April 3, 2013 | 
120
We get lots of phone calls and emails from people wanting to work with us. It’s a great position to be in and certainly helps my introverted self from having to sell in a way that makes me uncomfortable. Sometimes the prospects are start-ups and they want to trade services for equity. While I’d love to be able to do that (Jay Baer does some angel investing [&hellip
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Mauro D'Andrea

A Month to Build a Blog Post: Crazy? Or Brilliant?

By: Mauro D'Andrea | April 2, 2013 | 
36
Have you ever spent 30 days on a blog post? I know, it seems crazy. With that amount of time you could easily write many, many blog posts. Why did I do that? Let me tell you about my experiment, and you’ll understand why I spent an entire month on a single blog post. And why you might want to as well
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