Joan Lebow

Sales Sucks: Lessons from Jumping the Second Fence

By: Joan Lebow | April 21, 2014 | 
Sales and PR have a lot in common, but the idea of selling and pitching are not the same. One journalist took the leap from telling stories to spinning and selling stories. She learned that sales sucks more than spin

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Gini Dietrich

Fiction Makes You a Better Storyteller and Content Producer

By: Gini Dietrich | April 21, 2014 | 
Two new studies by researchers at The New School and in the Netherlands have found reading literary fiction makes you more empathetic, which leads to better storytelling

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Lindsay Bell

The Three Things, Edition 78

By: Lindsay Bell | April 20, 2014 | 
If you hit a cyclist with your car while texting, would you, oh, I don't know, be at least a bit remorseful? This gal wasn't. Her story, and more, in today's The Three Things

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Gini Dietrich

Gin and Topics: Happy Owls, Happy Artists, and Happy Moms

By: Gini Dietrich | April 18, 2014 | 
In this week's Gin and Topics, we have happy owls, happy artists, happy moms and flight attendants, drunk men, and more. Check out this pre-Easter edition

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Gini Dietrich

Livefyre Sidenotes: Super Cool New Feature

By: Gini Dietrich | April 17, 2014 | 
Livefyre, the commenting platform we love, introduces Sidenotes. It is a way to comment on specific sentences, paragraphs, or images vs. the entire page. Check it out now!

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Laura Petrolino

Ice Cream, Business Ethics, and Fair-Trade Sprinkles

By: Laura Petrolino | April 16, 2014 | 
You shouldn't have to sacrifice your ethics for profit. Learn how Ben & Jerry's ice cream kept both in tact, despite an acquisition by large business

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Lindsay Bell

Join Rob Biesenbach for a Special Livefyre Q&A Today

By: Lindsay Bell | April 16, 2014 | 
The man in the hot seat for the Livefyre Q&A is Rob Biesenbach, the author of 11 Deadly Presentation Sins. Join us live or read the transcript later.

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Jess Ostroff

Don’t Maintain Your Reputation, Build It

By: Jess Ostroff | April 15, 2014 | 
You are your reputation. And maintaining it is not good enough. You have to constantly work on building it to make the most of your opportunities

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Gini Dietrich

PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle

By: Gini Dietrich | April 15, 2014 | 
An article by Emma Jacobs at the Financial Times about how much PR sucks led to a blog post by Richard Edelman. They are both right and wrong. Here's why

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