Arment Dietrich

Five Tips (and Some Tools) to Manage Information Overload

By: Arment Dietrich | February 27, 2013 | 
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Tweet91 Buffer Share27 Share42 +112 PinShares 172Today’s guest post is by Allen Mireles. How do you manage information overload? We’ve all been there and some of us are are still there. You know, that point in time where you realize you are staring blankly at the computer screen and simply not taking in what you’re reading or watching. Or that moment, in the middle of the night, [&hellip... Read More
Guest

Lessons from LEGO: Becoming a Social Company

By: Guest | February 26, 2013 | 
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Tweet134 Buffer Share39 Share58 +1 Pin1Shares 232 Today’s guest post is by Pat Perdue. Practically all companies now have Facebook pages, and many have Twitter accounts. But does simply having a social media presence, even a slick, expensive one, mean that a company is truly social? While many may tell you that is enough, the answer is much more complex than that. A truly social company is [&hellip... Read More
Gini Dietrich

Eleven Steps for Setting Up and Using the Yoast SEO Plugin

By: Gini Dietrich | February 26, 2013 | 
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Tweet105 Buffer Share42 Share41 +159 Pin7Shares 254During Andy Crestodina’s webinar “The Lies and Truths of Google Analytics” last week, there was a lot of discussion on the Spin Sucks Pro hashtag about Google+ authorship and authority. A topic that continues to evade many, Andy spent more time answering questions about that at the end than he did on anything else. As luck would have it, the [&hellip... Read More
Guest

How to Effectively Manage Client Expectations

By: Guest | February 25, 2013 | 
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Tweet111 Buffer Share33 Share53 +116 PinShares 213 Today’s guest post is by Adria Saracino. When you’re a marketer, having “people skills” is more than just a line from Office Space. Interacting effectively with clients is pretty much make-or-break for your career. Do well with one client, and he’s bound to send you more customers. Do poorly, and, yeah, forget about it. Still, the term “problem client” exists [&hellip... Read More
Gini Dietrich

Yahoo! Letter: Was Their Communications Team Consulted?

By: Gini Dietrich | February 25, 2013 | 
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Tweet150 Buffer Share130 Share136 +131 Pin2Shares 449By now, many of you have likely seen (and had some emotion about) the letter that was sent to Yahoo! employees regarding their new policy about no more remote work. In my Facebook stream, emotions ran from: Marissa Mayer is setting back women 20 years or many defiling her use of “easy baby” because she has lots of help with [&hellip... Read More
Gini Dietrich

The Three Things, Edition 21

By: Gini Dietrich | February 24, 2013 | 
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Tweet40 Buffer Share6 Share16 +1 Pin1Shares 63Welcome to 21st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed [&hellip... Read More
Gini Dietrich

Gin and Topics: Harlem Shake, Downton Arby’s, and U.S. Military

By: Gini Dietrich | February 22, 2013 | 
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Tweet51 Buffer Share13 Share25 +1 PinShares 89Boy! What a difference one week makes! Jamaica last week. Snow this week. I’m certainly not complaining – I got the best of both worlds in a matter of seven days. But look at the difference! It’s been a kind of quiet week, particularly for those who had to stuff five days into four. Hope it was as productive for [&hellip... Read More
Mack Collier

Why Amanda Palmer is a Better Marketer than Your Brand

By: Mack Collier | February 21, 2013 | 
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Tweet140 Buffer Share57 Share36 +125 Pin1Shares 259One Friday night in 2011, I was on Twitter when I suddenly started seeing a flurry of tweets from friends in Boston about a concert they had been to that night. It was a ‘secret show’ given by Amanda Palmer, and as I watched dozens upon dozens of tweets flying by, I decided to see what the big deal was. [&hellip... Read More
Gini Dietrich

Women’s Equality: It Starts with Us or it Stays an Illusion

By: Gini Dietrich | February 21, 2013 | 
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Tweet128 Buffer Share226 Share57 +131 Pin5Shares 447A couple of weeks ago, Sam Fiorella wrote an interesting blog post called, “Under-Representation of Women in Corporate and Political Offices.” In it, he discusses how women make up more than half the population in the United States and comprise nearly 47 percent of the jobs, yet less than 20 percent hold executive seats in either boardrooms or political offices. [&hellip... Read More
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