Guest

Get More Shares on Your Content with these Five Tips

By: Guest | September 25, 2012 | 
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Tweet Share Share +1 Pin EmailShares 261Today’s guest post is by Ginny Soskey If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. There’s good reason to want to fix that. Shareaholic’s data, based on 200,000 websites reaching 300 million people each month, shows that last month 32 percent of the [&hellip... Read More
Guest

Social Media Has Created Two Types of Users

By: Guest | September 24, 2012 | 
65
Tweet Share Share +1 Pin EmailShares 310Today’s guest post is by Tyler Orchard Some of you were probably driven to this post by a cleverly crafted tweet from the brilliant Gini Dietrich. Others will simply retweet that original post because it’s coming from a credible source. Some may retweet or share this post simply because it’s on Spin Sucks – regardless of what the post is even [&hellip... Read More
Gini Dietrich

How Will You Adapt to Technology Replacing Humans?

By: Gini Dietrich | September 24, 2012 | 
105
Tweet Share Share +1 Pin EmailShares 184My entrepreneurial brain is in fast-forward right now, trying to figure out what happens to human beings as computers replace models, actors, writers, HR departments, and maybe even teachers. I realize this happened to manufacturing many years ago and humans have adapted, which is why it makes me think about how we’ll adapt and whether or not there is a business [&hellip... Read More
Gini Dietrich

Gin and Topics: Gangnam Style and Crazy Razorback Fans

By: Gini Dietrich | September 21, 2012 | 
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Tweet Share Share +1 Pin EmailShares 92Last week, we had dinner with friends who have a two year old (two and a half, if you ask him). He was wearing a Polamalu jersey. I said, “Go Bears!” to him and he said (are you ready for this?), “No, Aunt Gini. The Bears are at home. It’s Polamalu’s turn.” I can’t even turn a kid, who LIVES [&hellip... Read More
Guest

Four Common Online Reputation Problems

By: Guest | September 20, 2012 | 
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Tweet Share Share +1 Pin EmailShares 228Today’s guest post is by Rich Gorman. The Internet has often been likened to the Wild West, and not without reason. Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, [&hellip... Read More
Gini Dietrich

Augmented Reality for PR and Marketing Pros

By: Gini Dietrich | September 20, 2012 | 
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Tweet Share Share +1 Pin EmailShares 304I spoke last night to the PRSA Central Ohio chapter. I really love Columbus. It’s a great little town and, every time I visit, people are sooooo nice to me. I was there for all of three hours, but I still felt very welcome. One of the things we talked about was augmented reality. I realized as we chatted, I [&hellip... Read More
Arment Dietrich

For the Love of Language

By: Arment Dietrich | September 19, 2012 | 
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Tweet Share Share +1 Pin EmailShares 126Today’s guest post is written by Lisa Gerber. It’s my last post as chief content officer for Spin Sucks today. I’m feeling a little nostalgic, so I hope you’ll indulge me in a story. Ever since I was six years old, I have had a love affair with language. Then, my love was mostly for foreign languages. I loved the [&hellip... Read More
Gini Dietrich

Learn How to Measure What Matters

By: Gini Dietrich | September 19, 2012 | 
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Tweet Share Share +1 Pin EmailShares 230It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! I just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Admittedly, I [&hellip... Read More
Guest

Faking it on Social Media: What are the Costs?

By: Guest | September 18, 2012 | 
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Tweet Share Share +1 Pin EmailShares 73 Today’s guest post is by Stacey Acevero It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. As communications professionals, we try to place emphasis on the quality of our networks, rather than the quantity, but what is it about those follower numbers that makes us feel so good? [&hellip... Read More
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