Gini Dietrich

The Three Things, Edition 26

By: Gini Dietrich | March 31, 2013 | 
2
Welcome to 26th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or [&hellip
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Gini Dietrich

Gin and Topics: The Truth Fairy and a Dump Truck

By: Gini Dietrich | March 29, 2013 | 
25
Our office is officially closed today, but I am taking a writing vacation in exactly nine days so have lots to do! Yes, it’s true. I will be away from here for two whole weeks! But it means I’m taking advantage to most people being off today and getting some work done. That means you get the regularly scheduled Gin and Topics. I didn’t really want [&hellip
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Guest

Why Counselors Academy is a Must for PR Firm Leaders

By: Guest | March 28, 2013 | 
5
Today’s guest post is by Deborah Weinstein. Leading a successful PR firm is a delicate balancing act. I speak from experience as an entrepreneur and president of Toronto PR firm, Strategic Objectives. Founded in 1983, we remain proudly independent and prove the power of PR to build brands, change minds, and sell stuff, everyday. Balancing your people, clients, and communities with growth, creativity, and the bottom [&hellip
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Gini Dietrich

Treat People Like Adults and You’ll Have High Productivity

By: Gini Dietrich | March 28, 2013 | 
181
My dad forwarded me an email yesterday. It was from one of his colleagues who talked about the fact that external websites – including sites they need to access to do their jobs – had been shut down in an effort to “control non-work related web visits.” If a site is pertinent to one’s job, they have to request an order with the IT department to [&hellip
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Yvette Pistorio

Facebook Updates the News Feed

By: Yvette Pistorio | March 27, 2013 | 
43
Facebook updates never seem to end. We all cry and moan every time they make changes, but then settle into what’s new like a kid at Christmas. Fair warning: Facebook is at it again. This time they are messing with the news feed. At a big media event earlier this month they launched content-specific feeds for photos, music, and more. According to TechCrunch, the new feeds are [&hellip
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Gini Dietrich

Website Content Every Organization Needs

By: Gini Dietrich | March 27, 2013 | 
161
The other day, I was scrolling through my shiny, new Feedly (which I love and am so happy Google Reader forced me to try) and I saw website content that caught my eye. On Marcus Sheridan’s website there is an image of a gorgeous pool and the headline says, “Considering an Inground Pool? Get Started with Pool 101.” Right below that is a thumbnail of a [&hellip
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Guest

Your Corporate Website: Four Deadly Mistakes

By: Guest | March 26, 2013 | 
134
Today’s guest post is by Laura Click. When developing marketing plans for clients, an overhaul of their corporate website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. And no, I’m not just talking about aesthetics. There are plenty of sites that look good, yet [&hellip
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Gini Dietrich

Belly Ballot Hoax: Communication Gone Wrong

By: Gini Dietrich | March 26, 2013 | 
75
This is a couple of weeks old, but I can’t stop thinking about it… A start-up called Belly Ballot created a contest to pay an expectant mom $5,000 to let the Internet name her baby. It goes something like this: Natasha Hill was having a hard time deciding on a name for unborn child, which is due in September. She also had some credit card debt [&hellip
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Guest

There’s More to Life than Google Rankings

By: Guest | March 25, 2013 | 
34
Today’s guest post is by Adam Smith. Do you want to be number one in Google rankings? Of course you do. Whether you feel it would be beneficial for your business or you’re driven by pure vanity, being number one really means something to us. It tells us we’re the best and we’ve earned the recognition we deserve. But, what if being top dog isn’t all it’s [&hellip
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