Gini Dietrich

Youtility: Why Your Marketing Needs to Be About Help, Not Hype

By: Gini Dietrich | August 26, 2013 | 
31
By Gini Dietrich Did you know the difference between helping and selling is just two letters? Go ahead. Figure it out. I’ll wait. You good now? Other than the two letters, what is the difference between help and sell? That’s how Jay Baer, the author of Youtility, begins his presentation on the topic of helping your customers instead of selling them. I’m fairly certain Jay needs [&hellip
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Lindsay Bell

The Three Things, Edition 45

By: Lindsay Bell | August 25, 2013 | 
10
By Lindsay Bell-Wheeler Welcome to the 45th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that [&hellip
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Susan Cellura

Gin and Topics: An Epic Speech, the Camp Gyno, and Pick-Up Lines

By: Susan Cellura | August 23, 2013 | 
22
By Susan Cellura What’s up with this? The Spin Sucks “crazies” are subjected to my mug two Fridays in a row? FABULOUS! After last week’s #FollowFriday honor, let me tell you it was a pleasure getting to know everyone better. I thoroughly enjoyed all the football talk and other hysterics that went on in our conversations. College football season is only six days away (eight days [&hellip
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Jeff Cann

Influencer Marketing: Five Ways to Strengthen Relationships

By: Jeff Cann | August 22, 2013 | 
18
By Jeff Cann For as long as brands have been in the business of selling, they’ve also been in the business of building and leveraging relationships with influencers – hoping  their opinions and authority might affect others and drive sales. The concept of influencer marketing is nothing new, but what has changed throughout the years is how brands are establishing, nurturing, and leveraging these relationships. Studies [&hellip
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Gini Dietrich

The Double Standard in Women’s Equality is Alive and Well

By: Gini Dietrich | August 22, 2013 | 
258
By Gini Dietrich Alright boys and girls. We need to have a little chat. The chat isn’t a new one for Spin Sucks readers. In fact, it’s not a new one in the movement for women’s equality in the past 60 years. But, even in 2013, there continues to be a double standard about women in the workplace so we have to continue to have the [&hellip
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Kate Finley

PR Problems: Is it Time to Fire Your Agency?

By: Kate Finley | August 21, 2013 | 
15
By Kate Finley With great power, comes great responsibility. – Stan Lee Sometimes I want to apologize on behalf of my profession. The public relations field is having a few PR problems of its own these days. This is very unfortunate, because so many people rely on us – even to the point of their livelihood. Sadly, the benchmark of public relations excellence is not always upheld [&hellip
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Lindsay Bell

Join Michael Brito for a Special Livefyre Q&A Today

By: Lindsay Bell | August 21, 2013 | 
251
By Lindsay Bell When the cat’s away, the mice will play! Our fearless leader is speaking today so I’ll be filling in at today’s Livefyre Q&A with social business expert and author Michael Brito. And I am STOKED!! I met Michael Brito when I was a Twitter newbie. I can’t even recall how we connected, but to say I was more than a little excited when [&hellip
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Jeff Riddle

Client and Customer Referrals: Five Steps to Get Great Ones

By: Jeff Riddle | August 20, 2013 | 
12
By Jeff Riddle Client or customer referrals are one of the most effective ways to grow your business. But many service professionals believe referrals are a random occurrence, only generated by great service. A recent study in the financial services sector determined 87 percent of clients are willing to recommend their financial service providers, but only 11 percent of them are actually being asked to do [&hellip
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Gini Dietrich

Don’t Die PR Agencies! What the Recent Google Changes Really Mean

By: Gini Dietrich | August 20, 2013 | 
62
By Gini Dietrich A couple of weeks ago, ZDNet published an article called, “Did Google Just Kill PR Agencies?” While a bit, um, dramatic, it caused many in our profession to freak out a little bit. Tara Geissinger, the co-founder of SEO Content Solutions, wrote a blog post here called, “Did Google Just Kill Online News Releases?” in response. The answer? A resounding no. That said, [&hellip
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