Gini Dietrich

Merry Christmas from My Family to Yours!

By: Gini Dietrich | December 23, 2010 | 
121
You may not know that I am the oldest of six (now the double type A makes sense, huh?). I have four brothers and one sister. There are 10 nieces and nephews on my side. And to say those kids are the loves of my life is putting it mildly (don’t worry, Jack Bauer; you’re the love of my life in the pet form!). I have [&hellip... Read More
Arment Dietrich

Facebook Impressions and Feedback

By: Arment Dietrich | December 22, 2010 | 
20
For those of us running company Facebook pages I thought I’d use Spin Sucks to break down the new impressions and feedback data and how to best use this new information to your advantage in your online marketing campaigns. You’ll notice now when making a post to your company page, Facebook is supplying you with changing impression numbers and feedback percentages per post. What does this [&hellip... Read More
Gini Dietrich

Net Semi-Neutrality: New Rules from the FCC

By: Gini Dietrich | December 22, 2010 | 
31
Well, the FCC has made their decision on net neutrality and we are now faced with two versions of the web. One where we are protected on our computers, but not on our phones. Which means we can gain access to anything we want if we’re using our browsers, but the wireless carriers can block apps if they want (i.e. AT&T could block Yelp or Verizon [&hellip... Read More
Guest

The Myth of Black Friday and Why We Should End It

By: Guest | December 21, 2010 | 
2
Guest post by Michael Shmarak, principal of Sidney Maxwell Public Relations. OK, a quick show of hands – how many people got out of bed at some ungodly hour and stood in line for any number of Black Friday deals last month? For those who raised hands, may I ask that you take that hand, form a cup with your other hand, and splash cold water [&hellip... Read More
Gini Dietrich

WikiLeaks End Our Perception of Control

By: Gini Dietrich | December 21, 2010 | 
58
When I speak, my audiences are typically white men over the age of 50 and the vast majority of them don’t believe (or don’t want to believe) the web is changing not only the way we do business, but the way we communicate with one another. I always hear, “Oh my kids shop online” or “My younger employees use Facebook” but they believe the use of [&hellip... Read More
Guest

The Facebook “60 Minutes” Interview: Square Peg in Round Hole

By: Guest | December 20, 2010 | 
9
Guest post by Jocelyn Rimbey, digital marketing manager at The Cyphers Agency. Anyone who is anyone in the social media world watched Mark Zuckerberg’s “60 Minutes” interview with Lesley Stahl. We tuned in, DVR’d, or watched online, because, after all, we are all weirdly obsessed with this thing called Facebook. And while the interview proved insightful and interesting, it lingered in our minds. The meeting was, [&hellip... Read More
Gini Dietrich

Nine Books to Give as Holiday Gifts

By: Gini Dietrich | December 20, 2010 | 
67
If you shop like Martin Waxman, you have four (and a half) more shopping days. And Amazon is offering shipping that will get you your gifts on time if you order by Wednesday. So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. It will save you time and a trip to the [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Dec. 17, 2010

By: Gini Dietrich | December 17, 2010 | 
22
Does it feel like an off week to you? I fully realize NO ONE will be working next week, but I didn’t expect it this week. Between final interviews for our chief content officer position (BTW, we are now on the hunt for a chief marketing officer), our social media trends webinar, meetings with potential investors, and a big deadline for Project Jack Bauer today, I [&hellip... Read More
Guest

Job Hunting: What Makes You Remarkable?

By: Guest | December 16, 2010 | 
8
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