Gini Dietrich

Eight Steps to Clean-Up Your Online Reputation

By: Gini Dietrich | April 25, 2013 | 
51
Do you remember the story of Florida pizza shop owner, Scott Van Duzer, who hugged President Obama during a campaign stop in 2012? The President stopped by Van Duzer’s restaurant to recognize him for his efforts in helping provide blood to patients in his county. What Van Duzer didn’t expect was the big bear hug he gave the President to make national news…and bring out the [&hellip
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Arment Dietrich

Five Steps to Digital Spring Cleaning

By: Arment Dietrich | April 24, 2013 | 
20
Here in Ohio the forsythia is about to bloom, trees are budding, and daffodils are everywhere. Spring has sprung, which means it’s time to start the annual spring cleaning. It happens every year. And, in between washing walls and windows, putting away sweaters and mittens, and hauling out the flipflops, you can take a few minutes to spring clean your digital presence. Like traditional cleaning, you [&hellip
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Gini Dietrich

Join C.C. Chapman for a Special Livefyre Q&A Today

By: Gini Dietrich | April 24, 2013 | 
241
It’s already time for our next Livefyre Q&A…today with C.C. Chapman. C.C. is the best-selling co-author of Content Rules (a book he wrote with the fabulous Ann Handley), but also is a blogger, speaker, podcaster, freelance writer, photographer, creator of the digital “man cave,” and most importantly – dad. He’s one of the early adopters of, well, everything digital and his name is thrown around on [&hellip
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Frank Strong

Five Ways to Inspire a Culture for Content Marketing

By: Frank Strong | April 23, 2013 | 
27
“Culture eats strategy for breakfast.” That’s a quote credible sources attribute to Peter Drucker. I’ve come to realize companies tend to fall into one of three culture camps: Those who believe in culture, those who don’t, and those who pay lip service to the concept. There’s a divide among these camps—a distance that will widen with the increasingly important role of content marketing—the number one priority [&hellip
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Gini Dietrich

Get Media Attention: Six Tips to Pitch Journalists on Your Own

By: Gini Dietrich | April 23, 2013 | 
85
When I began my career, like many of us, I was thrown into the deep end of the media relations pool. The expectation, of course, was if I could create relationships with journalists, I’d eventually be able to do the same with the executives within our office, and finally with the executives at our client’s offices. To do that (and to be seen as someone who [&hellip
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Nathalie Lussier

Five SEO Basics that Will Get Your Website Ranking

By: Nathalie Lussier | April 22, 2013 | 
23
When it comes to search engine optimization, there’s so much confusion and new rumors popping up all the time, it can be hard to know what to focus on. Google changes their algorithms once a month and it’s hard to keep up on the latest ways to manage your website or blog content. Whether you have an online business or just want more traffic to your [&hellip
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Gini Dietrich

Lessons from a Vacation in Paris

By: Gini Dietrich | April 22, 2013 | 
136
I’m baaaaaack! Did you miss me? I missed you! After six days in Paris, a day in London, two travel days, and four days at home to recover from jet lag, do (12 loads) laundry, and prepare to come back to work, I am ready. But I’m not sure I’m ready to tackle my email…maybe by Friday I’ll have it all finished. Oy. You’ll have to [&hellip
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Lindsay Bell

The Three Things, Edition 29

By: Lindsay Bell | April 21, 2013 | 
4
Welcome to 29th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and – for the last time, as Gini’s back on Monday – me, Lindsay Bell! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but [&hellip
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Rebecca Todd

Gin and Topics: Inspiration Edition

By: Rebecca Todd | April 19, 2013 | 
72
I awoke to my sister shaking my shoulders, holding me at the top of the stairs saying “Becki! Run! RUN!” I ran down the stairs with her hot at my heels. I had just turned 9 at the time, and while my memories of this fateful night are disjointed, they are also crystal clear. My big sister Heidi running outside to take the car and get [&hellip
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