Arment Dietrich

Declare Your Content Mission

By: Arment Dietrich | July 25, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 111Today’s guest post is written by Lisa Gerber. Despite the fact we all might get writer’s block from time- to-time, there is no shortage of ideas, or places for inspiration for content topics. But let me ask you this: Do you have a mission for the content you provide? There are plenty of businesses out there for which finding [&hellip... Read More
Gini Dietrich

Five Easy Ways to Use Google+

By: Gini Dietrich | July 25, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 286Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was this an answer to Facebook? Did we finally have a way around the famous opt-out process the giant social network uses? Was Google to be more kind with our private information? Or was it going to go the way of [&hellip... Read More
Guest

SEO: Why a Focus on Rankings Is So 00’s

By: Guest | July 24, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 211 This week our guest posts focus on the latest trends in SEO. Today: Bringing your SEO efforts up to date by Brad Shorr.  If your firm is fixated on its search ranking positions, you are dangerously out of date with your approach to SEO. I stress “dangerously” because, while rankings have been a poor barometer of SEO effectiveness for [&hellip... Read More
Gini Dietrich

The 10 Things I Want to Do Before I Die

By: Gini Dietrich | July 24, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 138Last week, Jayme Soulati wrote a blog post called, “20 Things to Do Before I Die.” It was an off-the-cuff blog post; not something she’d been thinking about for years, nor her “final” bucket list. In it she described things she can control (write a book on how to buy colored stones) and things she can’t control (never say [&hellip... Read More
Guest

Duplicate Content: Two Ways to Avoid SEO Problems

By: Guest | July 23, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 159This week our guest posts focus on the latest trends in SEO. Today: Duplicate content by Derek Mabie.  Duplicate content is every webmaster’s nightmare. It’s exactly what it sounds like: A portion of text that exists on multiple URLs, making it difficult for search engines to determine how to rank them in order of importance. Google will ultimately choose one [&hellip... Read More
Gini Dietrich

Trust Me I’m Lying: How One Person is Hurting an Entire Industry

By: Gini Dietrich | July 23, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 381Last week, some news came to a head. Some very disappointing news that makes me really wonder about people. A new author, Ryan Holiday, has written a book called, “Trust Me, I’m Lying.” And, with it, a gaggle of blog posts and articles are coming out about how reporters and bloggers have been duped by the 25-year-old claiming to [&hellip... Read More
Gini Dietrich

Gin and Topics: Kids Hate Social Media and Robert Downey Jr.

By: Gini Dietrich | July 20, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 79How is it Friday again already? Lisa Gerber and I were chatting earlier this week about how quickly time is going by. Does it not feel like we were just setting New Year’s resolutions? And yet, here we are, nearly at August. Man. So, in honor of one of the last few weeks of summer, I give you some [&hellip... Read More
Guest

Gaining a Formal Social Media Education in a DIY World

By: Guest | July 19, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 158 Today’s guest post is written by Martin Waxman. Social media education started off DIY. That’s what differentiates it from many other forms of marketing communications. In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the [&hellip... Read More
Gini Dietrich

Marissa Mayer: Why Are We Still Having this Conversation?

By: Gini Dietrich | July 19, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 413I have a question. Why are so many journalists and bloggers writing with advice for Marissa Mayer? Risking the fact that you might be tired of the “women rule” trip I’m on lately, I really want to know what the heck is going on. If this were a 37-year-old man whose wife was pregnant, we wouldn’t be talking about [&hellip... Read More
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