Guest

Are You A Small Minded Business?

By: Guest | January 13, 2011 | 
58
Troy Claus is co-founder and partner at Bonsai Interactive Marketing, a full-service marketing agency, offering integrated and digital solutions. He also blogs at TroyClaus.com. “All I need to do to take my business to the next level is get a Facebook page and a Twitter account.” That has become the mindset of many SMBs (Small Minded Businesses). Coupled with that mindset is usually the understanding that [&hellip... Read More
Gini Dietrich

Introducing Lisa Gerber!

By: Gini Dietrich | January 13, 2011 | 
41
It’s Facebook question of the week time, but this week you get to meet Lisa Gerber, our new chief content officer instead! Lisa joining the Arment Dietrich and Spin Sucks executive team is really personal to me because Lisa and I started as friends two years ago. I would moan and complain that she got to ski every day and she would moan and complain that I [&hellip... Read More
Arment Dietrich

Seven New Year’s Resolutions for Your Marketing

By: Arment Dietrich | January 12, 2011 | 
8
My aunt runs a mystery shopping company, Market Viewpoint. Her January sales and marketing newsletter discusses her hopes for her audience in the New Year. Which got me thinking, instead of wishing all of you a happy New Year and a successful 2011; I’ve taken the liberty to supply you with New Year’s marketing resolutions. These New Year’s marketing resolutions can be taken personally but are meant for [&hellip... Read More
Gini Dietrich

Why Brogan’s Bigger Ear Marketing Is Wrong

By: Gini Dietrich | January 12, 2011 | 
358
One of the last people I want to antagonize is Chris Brogan, but I’ve been thinking about this all week so here goes nothing. Dear Chris, You are wrong. Love, Gini On Monday, Chris had a blog post called “Bigger Ear Marketing for Authors.” In the post he extols wisdom about using Twitter and Foursquare searches to find people who are in bookstores. When found, he [&hellip... Read More
Guest

Was Kraft Right In Hiring Ted Williams?

By: Guest | January 11, 2011 | 
86
Guest post by Gregg Jaffe, the owner of Big Teeth Productions. He’s not only a close friend, he’s one of the most witty, too! Check out his thoughts on the creative behind Kraft using Ted Williams for their Mac & Cheese commercials. If you had told me last week that the most famous Ted Williams in America would NOT be the guy who hit over .400 [&hellip... Read More
Gini Dietrich

Walmart Fighting Hunger Campaign Is A PR Mess

By: Gini Dietrich | January 11, 2011 | 
73
No matter how you feel about the way Walmart does business, you have to admire the fact that they always try new PR strategies before any0ne else does. Granted, they also tend to fall all over themselves in the process. But they are always one of the first major corporations to try new technologies. Remember the “Walmarting Across America” blog in 2006? It featured the journey [&hellip... Read More
Guest

How a Social Media Release Can Help Spread Your Story

By: Guest | January 10, 2011 | 
15
This first ran on Dec. 29, but we’re re-running because most of us didn’t work much that week! Guest post by Andy Donovan, founder and president of Donovan Group Inc. and a proud Canadian. I consider myself a bit of a story teller. And conversely, I enjoy other story tellers. This is why, as a communicator, I enjoy what I do for my clients, as I [&hellip... Read More
Gini Dietrich

The (Wrong) Image of the PR Industry

By: Gini Dietrich | January 10, 2011 | 
132
On Friday, in the top five, I promised we would revisit the Economist article that Justin Goldsborough sent to me. Titled “Public Relations: Rise of the Image Man,” it’s a story that is a must-read if you are in the communication industry. I’m about to give you a Cliff’s Notes version (and my opinion), but please take 20 minutes later this week and read the full [&hellip... Read More
Gini Dietrich

The Top Five Stories for Week Ending Jan. 7, 2011

By: Gini Dietrich | January 7, 2011 | 
32
Well, I took a couple of weeks off from the top five for obvious reasons, but I’m baaaack! And a crazy week in the news it has been. Groupon is closing a $950MM round of funding (prepping for an IPO, is my guess) and Goldman Sachs invested $450MM in Facebook (prepping for an IPO to beat Groupon to the punch, is my guess). Can anyone hear [&hellip... Read More