Yvette Pistorio

Facebook Updates the News Feed

By: Yvette Pistorio | March 27, 2013 | 
43
Facebook updates never seem to end. We all cry and moan every time they make changes, but then settle into what’s new like a kid at Christmas. Fair warning: Facebook is at it again. This time they are messing with the news feed. At a big media event earlier this month they launched content-specific feeds for photos, music, and more. According to TechCrunch, the new feeds are [&hellip
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Gini Dietrich

Website Content Every Organization Needs

By: Gini Dietrich | March 27, 2013 | 
161
The other day, I was scrolling through my shiny, new Feedly (which I love and am so happy Google Reader forced me to try) and I saw website content that caught my eye. On Marcus Sheridan’s website there is an image of a gorgeous pool and the headline says, “Considering an Inground Pool? Get Started with Pool 101.” Right below that is a thumbnail of a [&hellip
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Guest

Your Corporate Website: Four Deadly Mistakes

By: Guest | March 26, 2013 | 
134
Today’s guest post is by Laura Click. When developing marketing plans for clients, an overhaul of their corporate website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. And no, I’m not just talking about aesthetics. There are plenty of sites that look good, yet [&hellip
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Gini Dietrich

Belly Ballot Hoax: Communication Gone Wrong

By: Gini Dietrich | March 26, 2013 | 
75
This is a couple of weeks old, but I can’t stop thinking about it… A start-up called Belly Ballot created a contest to pay an expectant mom $5,000 to let the Internet name her baby. It goes something like this: Natasha Hill was having a hard time deciding on a name for unborn child, which is due in September. She also had some credit card debt [&hellip
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Guest

There’s More to Life than Google Rankings

By: Guest | March 25, 2013 | 
34
Today’s guest post is by Adam Smith. Do you want to be number one in Google rankings? Of course you do. Whether you feel it would be beneficial for your business or you’re driven by pure vanity, being number one really means something to us. It tells us we’re the best and we’ve earned the recognition we deserve. But, what if being top dog isn’t all it’s [&hellip
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Gini Dietrich

Get Marketing Communications Buy-in from Your Sales Team

By: Gini Dietrich | March 25, 2013 | 
116
A little more than three years ago, we announced we are no longer a PR firm. What that means externally is, when prospects call and say they’re looking for a PR firm, if all they want is media relations, we now have a business model that doesn’t support that kind of “strategy.” But, internally, it was a huge shift. Before we formally announced it, we spent [&hellip
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Gini Dietrich

The Three Things, Edition 25

By: Gini Dietrich | March 24, 2013 | 
8
Welcome to 25th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip
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Guest

Online Marketing: Where Should Your Money Go?

By: Guest | March 21, 2013 | 
25
Today’s guest post is by Lee Frederiksen. According to the Hinge Research Institute, 66 percent of professional services firms plan to increase spending on digital marketing within the next year. But with so many online marketing channels available today, where will that money go? Some firms will invest heavily in their social media presence, they’ll hire new young talent or contract the job to marketing companies. [&hellip
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