Arment Dietrich

Three Social Media Marketing Lessons From Wayne Gretzky

By: Arment Dietrich | August 17, 2010 | 
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Guest post by Steve Cunningham, president of Polar Unlimited. Wayne Gretzky is the best hockey player of all-time. Told from a young age that he was too small and too slow to ever make it to the NHL, he wound up proving his detractors wrong by becoming the highest-scoring player in league history. Following are the top three lessons social media can learn from The Great [&hellip... Read More
Gini Dietrich

Einstein Bagels and their Facebook Campaign

By: Gini Dietrich | August 17, 2010 | 
19
This was first published in the August issue of Franchise Times. As a consumer, I am a big fan of Einstein Bagels (give me a honey-whole-wheat with honey almond any day), so it makes sense that I would “like” them on Facebook. Even though I am a fan and although I see them in my stream, I didn’t really pay attention (not even for the free [&hellip... Read More
Arment Dietrich

Social Media Strategy: Grow Sales, Build Brand, or Both?

By: Arment Dietrich | August 16, 2010 | 
14
Is your social media marketing strategy geared toward growing your sales or building your brand? Or are you trying to achieve both? Previous posts of mine about getting more comments on your blog and content versus conversation have engendered debate in the form of blog posts and comments regarding the value of conversation and community in comparison to lead generation and bottom line outcomes. While I’m [&hellip... Read More
Gini Dietrich

The Ghost Blogging Debate

By: Gini Dietrich | August 16, 2010 | 
67
On Saturday, I was relegated to the trainer because it was pouring rain at our normal team ride start time. I had to do sprint intervals, which aren’t fun outside, let alone on the trainer, and I was not looking forward to being stuck for nearly two hours.  I was catching up on podcasts and half watching The Food Network, when Mitch Joel’s interview with Mark [&hellip... Read More
Arment Dietrich

Your Leadership Brand

By: Arment Dietrich | August 15, 2010 | 
4
Guest post by Randy Hall, founder and principal of 4th Gear Consulting. Businesses, no matter their size, depend on the success of their brand for sustainability and growth. The collective view of customers about the company and their products or services largely determines whether they buy from that company or simply take their business elsewhere. The brand is often considered the most valuable asset a business [&hellip... Read More
Arment Dietrich

Open 24 Hours: Marketing Messages Are Everywhere

By: Arment Dietrich | August 12, 2010 | 
9
Guest post by Kris Schindler, managing partner of Start-Thinking. Our office is open 47 hours a week. During that time, our team members come and go, adhering to a variety of schedules, some full time and some part time. But each of us works 24 hours a day. I insist on it, and if you can’t or don’t want to, there’s not a place for you [&hellip... Read More
Gini Dietrich

Metrics and Tools Used for Social Media Effectiveness

By: Gini Dietrich | August 12, 2010 | 
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Video blog day brings a question outside of the PR industry! Karl Rectanus asks, “We invest time, talent and treasure in traditional and social media; what are the best metrics or measurement tools for knowing if we’re getting ROI?” My answer is here (along with trying to figure out where is the pea puree on Top Chef)…which metrics and tools are you using? (If you’re viewing [&hellip... Read More
Arment Dietrich

Help Us End Malaria Deaths in Africa

By: Arment Dietrich | August 11, 2010 | 
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A few months ago we were presented with an idea I personally love working on – an idea that raises money to end malaria deaths in Africa by 2015. End. Not just curb. End. Swat Malaria is a partnership between Mosquito Squad and Malaria No More to raise $75,000 and show that just $10 provides a mosquito net for one person for five years, which is [&hellip... Read More
Gini Dietrich

Design Thinking During Business Planning

By: Gini Dietrich | August 11, 2010 | 
3
One of my favorite blogs is Harvard Business Review, not because I wish I’d gone to school there, but because they discuss really interesting ideas that aren’t echoed in the social media chamber (as Mark Schaefer calls it).  A couple of weeks ago, Warren Berger, the author of GLIMMER and GlimmerSite, wrote a post about using design thinking during business planning, in order to develop innovative [&hellip... Read More