Gini Dietrich

PR Firm Gets Client’s Site Blacklisted for Duplicate Content

By: Gini Dietrich | February 19, 2013 | 
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Tweet344 Buffer Share117 Share236 +1139 Pin6Shares 842I mentioned yesterday I’m reading Andy Crestodina’s “Content Chemistry.” It’s an interesting book that is half theory and half lab; full of tips, cautions and notes for even the most sophisticated content marketer. If you’ve ever seen Andy speak or read his blog (or read his guest posts here), you’ll know you’re going to learn something from the first page [&hellip... Read More
Guest

A Triberr Confessional

By: Guest | February 18, 2013 | 
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Tweet86 Buffer Share17 Share20 +1 Pin2Shares 125Today’s guest post is by Amy McCloskey Tobin. This post took me longer than any I have ever penned because I am so torn over how I feel about it’s subject: Triberr. Before you react, I KNOW how beloved the app is to so many of us bloggers. I had to twist Gini Dietrich’s arm a bit to get approval because she [&hellip... Read More
Gini Dietrich

Five Tips for Writing Large Body of Works

By: Gini Dietrich | February 18, 2013 | 
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Tweet128 Buffer Share37 Share44 +1 Pin3Shares 212A couple of weeks ago, Mr. D and I saw a super cheap flight and stay at an all-inclusive resort in Jamaica. I’m not normally a beach person. If we’re going to vacation in February, I’d prefer to ski. But he sold it to me as, “You can get a lot of writing done” and, in fact, I’m writing this [&hellip... Read More
Gini Dietrich

The Three Things, Edition 20

By: Gini Dietrich | February 17, 2013 | 
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Tweet37 Buffer Share6 Share15 +1 Pin3Shares 61Welcome to 20th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed [&hellip... Read More
Gini Dietrich

Gin and Topics: Teen Jeopardy, MyFace, and More

By: Gini Dietrich | February 15, 2013 | 
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Tweet49 Buffer Share30 Share14 +1 PinShares 93Well, here we are again. Another Friday. Another week that flew by. It was a crazy week. First my birthday, then Lindsay Bell’s, then Martin Waxman’s, then Jayme Soulati’s, and then Valentine’s Day, Brian Vickery’s, and Ralph Dopping’s birthdays all wrapped up in one. Clearly nothing happened this week on the interwebz with that many birthdays and a holiday (albeit [&hellip... Read More
Guest

Dear Chobani: I Love You

By: Guest | February 14, 2013 | 
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Tweet73 Buffer Share52 Share16 +117 PinShares 158Today’s guest post is by Howie Goldfarb. I am sitting here typing this Valentine’s Day-related blog post Lindsay Bell asked me to deliver, while eating a banana Chobani, which is a brand new flavor. I’m eating my banana Chobani with my really sweet chic designed 21st century Chobani yogurt spoon (see below). How did I get such a sweet set up? You [&hellip... Read More
Gini Dietrich

The Lies and Truths of Google Analytics

By: Gini Dietrich | February 14, 2013 | 
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Tweet154 Buffer Share55 Share56 +126 Pin3Shares 294If you’re a regular reader of Spin Sucks (or one of the crazies in the community), you already know about my HUGE crush on Andy Crestodina. I love everything about him. He’s smart, he’s funny, he wears red socks every day, and he’s so passionate about content marketing, he is constantly finding new ways to write so it’s compelling to [&hellip... Read More
Guest

Community Managers: Advice From the Trenches

By: Guest | February 13, 2013 | 
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Tweet77 Buffer Share13 Share32 +112 PinShares 134Today’s guest post is by Yvette Pistorio. It’s a mystery to many people what a community manager does. Thank goodness for Jeremiah Owyanng, who created a holiday for us…Community Manager Appreciation Day. It’s the fourth Monday, every January, and it was created to, “Recognize and celebrate the efforts community managers around the world to improve customer experiences.” It can be an [&hellip... Read More
Gini Dietrich

The OXO/Quirky Debate: What OXO Did Really Well

By: Gini Dietrich | February 13, 2013 | 
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Tweet90 Buffer Share61 Share29 +15 Pin2Shares 187We talk a lot about the things organizations do wrong and what they could have done differently to avoid backlash or a PR crisis. It’s all in the spirit of learning from other’s mistakes (although, admittedly, I do love a good train wreck as much as anyone else). What we don’t talk about a lot are the organizations that are [&hellip... Read More
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