Rebekah Iliff

How to Ensure You’re Ready for the Growth PR Evolution

By: Rebekah Iliff | April 19, 2018 | 
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The PR evolution is upon us and Rebekah Iliff outlines five macro-shifts that affect the role of the communicator, as a counselor and an integrator

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Gini Dietrich

The PESO Model: Where and How Earned Media Fits In

By: Gini Dietrich | April 19, 2018 | 
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Earned media is the 2nd step in the PESO model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types

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Ken Jacobs

How Business Coaching Differs from Consulting and Mentoring

By: Ken Jacobs | April 18, 2018 | 
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There is a difference between business coaching, consulting, and mentoring. Ken Jacobs is here to explain them all and help you decide which you need

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Gini Dietrich

Communicators: It’s Time to Step Up and Own the PESO Model

By: Gini Dietrich | April 18, 2018 | 
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The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's time to step up

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Ryan McCready

Tips for Creating Quick and Easy Social Media Graphics

By: Ryan McCready | April 17, 2018 | 
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Social media graphics are hard or time intense to create, but there are a few tricks to the trade. Ryan McCready provides four tips that take less than five minutes to build

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Gini Dietrich

Starting a Business: The 20 Things You Should Know

By: Gini Dietrich | April 17, 2018 | 
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Starting a business isn't easy, but we oftentimes overanalyze and overthink it versus just making a decision and going for it. Gini Dietrich has more

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Michelle Behar

In the Age of Convenience, How Does One Endure a Crisis?

By: Michelle Behar | April 16, 2018 | 
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Is a crisis truly the end to all things good and great? Or do consumers have such short attention spans that it's not? Michelle Behar has some answers

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Laura Petrolino

GDPR Compliance: Everything Communicators Need to Know

By: Laura Petrolino | April 16, 2018 | 
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Laura Petrolino interviews two GDPR compliance experts, Tom Fox and Jonathan Armstrong. They review the top questions around GDPR and communications and explain how to use it as an opportunity to reach your organization's goals.

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Gini Dietrich

Gin and Topics: Get Your Pro-Chiller Leggings from Nike

By: Gini Dietrich | April 13, 2018 | 
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On this week's Gin and Topics, you can get your new pro-chiller leggings from Nike. You'll also get to virtually try the facial slimmer exercise mouthpiece. Gini Dietrich has that and more

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Mike Connell

The Big Question: Do You Use Reddit?

By: Mike Connell | April 13, 2018 | 
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Many wonder about jumping on board Reddit. Or jumping off. Mike Connell wants to know where you stand. Do you use Reddit

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