Patrick Ortman

How to Price and Sell Corporate Videos

By: Patrick Ortman | February 11, 2019 | 
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Patrick Ortman says creating corporate videos, like other marketing other communications services, is a complex and nuanced task. It's always good to get a perspective from outside your bubble, so you'll have a better idea of what to do. ... Read More
Laura Petrolino

Romance with the PESO Model: Valentine’s Day for PR Pros

By: Laura Petrolino | February 11, 2019 | 
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Afraid your Valentine's Day will stink? Still looking for that special someone? Learn how PR pros can use their skills to land a date... Read More
Gini Dietrich

Gin and Topics: Ryan Reynolds and Hugh Jackman Create a Truce

By: Gini Dietrich | February 8, 2019 | 
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On this week's Gin and Topics, you can watch Ryan Reynolds and Hugh Jackman discuss their truce, frozen pants, Lily Tomlin coming out story, and more... Read More
Whitney Danhauer

Spin Sucks Question: Should We Hold Social Media Influencers Accountable?

By: Whitney Danhauer | February 8, 2019 | 
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On this week's #SpinSucksQuestion, Whitney Danhauer wants to know, should social media influencers be held accountable for what they promote... Read More
Ana Lydia Monaco

Making a Career Change: Transferable Communications Skills

By: Ana Lydia Monaco | February 7, 2019 | 
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At the beginning of her career transition, she did not believe her skills would be transferable to a new career. Ana Lydia Monaco shares her journey of leaving the communications profession and recognizing her transferable skills. ... Read More
Gini Dietrich

What the Power of Time Off Does for Productivity and Morale

By: Gini Dietrich | February 7, 2019 | 
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It is completely counterintuitive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit. Gini Dietrich has the details... Read More
Doug Levy

Commonality of Crises: What Your Organization Can Do to Prepare

By: Doug Levy | February 6, 2019 | 
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Everyone at every level of every organization must know how to recognize an incipient crisis, what to do, and whom to call for help. Doug Levy explains why. ... Read More
Gini Dietrich

Big Spin Sucks Content News…and What It Means For You

By: Gini Dietrich | February 6, 2019 | 
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The Spin Sucks team has big content news and you've heard it here first. Gini Dietrich has what will change—and what it means for you... Read More
Adam Smith

Trade Show Success: Tips for Venturing Beyond Your Exhibition Booth

By: Adam Smith | February 5, 2019 | 
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Remaining stationary is one of the big mistakes many exhibitors make, Adam Smith says. To make connections, you need to walk away from your exhibit and go talk to other people at their booths... Read More
Gini Dietrich

Brand Storytelling: A Tale As Old As Time

By: Gini Dietrich | February 5, 2019 | 
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There are three types of brand storytelling personas that will help you determine how to best tell your story that is unique to your organization. Gini Dietrich describes them, with examples for best use... Read More