There are 3 steps necessary to create an effective employee brand ambassador program. Laura Petrolino details them, as well as the importance of having one... Read More

Many comms pros tend to be more tactical than strategic, but strategy is essential. Gini Dietrich outlines six habits to work on and develop as a PR strategic thinker... Read More

What can you do to stand out and get journalists to bite on your story leads when they’re inundated by pitches? Travis Claytor shares seven tips for media relations success... Read More

Whether politics should be discussed in a professional setting is a polarizing issue. But the opportunity to stand up for your beliefs is stronger than ever. Gini Dietrich has more... Read More

These five client service activities are on every PR pro's to do list. But, we often don't do them, although we know we should. Laura Petrolino explains how to change that. ... Read More

Your customers are your organization's best influencers. In our #SpinSucksQuestion, our community shares the eight steps communications leaders need to follow to cultivate customer brand ambassadors... Read More

During the next decade, Gini Dietrich says you need to be experienced and wise about how the PESO model work so you can "conduct" the machines to do exactly what you want... Read More

What are some of the top social media marketing tools to optimize your content strategy? Shane Barker recommends 11 recommendations and provides an overview of what each does best. ... Read More

One of the most exciting things about artificial intelligence is that it can scale activities that are difficult to scale sustainably when done manually. Gini Dietrich has more... Read More

These four steps are necessary for successful client onboarding, long-term client relationships, and organizational growth. Laura Petrolino walks you through the process. ... Read More