The PR industry has evolved a lot in the past 10 years. Jesse Wynants, a tech insider, offers his POV on the changes and what they mean for the future... Read More

The Communicator's Playbook is a new book from Spin Sucks that teaches you how to implement an integrated PESO model communications program... Read More

These 21 good news stories will launch your 2020 on the right foot. Laura Petrolino shares the good things that happened in 2019 and how you can create more in ... Read More

Some marketers used Instagram likes to determine success. Now that likes are being hidden, Lauren Anderson believes brands need to adopt new metrics tied to business goals... Read More

Social Media Week Toronto had a diverse line-up of presenters and ideas. Alison Garwood-Jones offers are six key takeaways for marketers and communications professionals... Read More

If you think about it, Santa Claus may be the most powerful brand in the world. Here's how he uses the PESO model to be a communications powerhouse. ... Read More

Want to participate in the Spin Sucks 30-Day Communications Challenge? Gini Dietrich has some tips to help you not just succeed, but excel... Read More

On the 12th day of Christmas, Spin Sucks gave to you 12 popular guest blog posts, 11 phrases to ban, 10 PR metrics, nine productivity tricks, and more!... Read More

These 11 phrases need to stay in 2019. Learn what our most hated phrases of the year are and why you shouldn't use them. ... Read More

On the 10th Day of Christmas, Spin Sucks gave to you 10 PR metrics, nine productivity tricks, eight communications podcasts, seven PR pros to follow, six SEO tricks, five breakable habits, four productivity tools, three AI experts, two PR trends, and one mindset shift in a pear tree... Read More