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By: Gini Dietrich | January 16, 2015 |
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Sitting on this week's Spin Sucks Inquisition is Martin Waxman. Martin is a communicator, speaker, counselor, blogger, and Inside PR co-host. ... Read More
By: Lindsay Bell | January 15, 2015 |
Are your earned media efforts tanking? Lindsay Bell shares her three top steps to take to nail a killer pitch, and land your perfect media placement. ... Read More
By: Gini Dietrich | January 15, 2015 |
Media interviews are a beast unto their own. This is the ultimate guide to help you prepare, conduct, and follow-up with each opportunity. ... Read More
By: Sue Duris | January 14, 2015 |
Some marketers just don't know how or what to measure, and why. Don't blame big data. All communicators should understand the mechanics of measurement. ... Read More
By: Eleanor Pierce | January 14, 2015 |
Why do we love social media vanity metrics? Hello? Ego! Also, they're easy. That said, Eleanor Pierce reminds us there's more to metrics than pure vanity. ... Read More
By: Jeremy Durant | January 13, 2015 |
John Deere. AllState. Kleenex. They are brands that immediately bring to mind their industries. Here's why you must focus on brand building for your company... Read More
By: Gini Dietrich | January 13, 2015 |
An editorial calendar is easy to create when you think about it as a main topic, sub-topics, and a supportive base. Get 11 pieces of content from one idea... Read More
By: Laura Petrolino | January 12, 2015 |
Looking for real return on investment from your earned media efforts? Laura Petrolino outlines three simple steps to take your strategy from zero to hero... Read More
By: Gini Dietrich | January 12, 2015 |
In the first webinar of 2015, Andy Crestodina of Orbit Media, shows you how social media affects search and what to do about it in your content marketing... Read More
By: Gini Dietrich | January 9, 2015 |
The first GIn and Topics of 2015 features naughty kids, Taylor Swift, angry yoga, and a revelation from Nicole Kidman to Jimmy Fallon... Read More
