Whether you're a new brand entering your marketplace or an older, established brand looking to stay front of mind in your industry, there will always be competition. How do you stand out? How do you distinguish yourself? Nicole Rodrigues shares a few tips... Read More

These four client service activities are on every PR pro's to do list. But, we often don't do them, although we know we should. Laura Petrolino explains how to change that. ... Read More

On this week's Gin and Topics, Kesha begins her new album publicity tour with a letter to her younger self. That and more to start your weekend right... Read More

If you’re anything like us here at Spin Sucks, you enjoy a good read or...many good reads. That's why for this week's Big Question we did something different. Check it out!... Read More

What should a successful PR pitch include? What about the dos and don'ts? Colleen Martell tackles that and more. Read it all here... Read More

It's difficult to define public relations when the industry organization's definition is fluff. Here is an attempt at a new definition... Read More

Mentoring has changed throughout the years. Today, the ability to mentor and be mentored simultaneously grows exponentially as a result of social media and collaborative technology. Deirdre Breakenridge looks at five considerations to keep in mind to take advantage of the mentoring and reverse-mentoring process... Read More

It's easy to panic when our domain authority or our search rankings drop. But there are two questions to ask yourself before you freak out... Read More

Is SEO for content part of your content marketing strategy? How do you reconcile SEO with human connection? Kimberly Crossland explains why she took a step back in the SEO game... Read More

A news release is one teeny, tiny part of an overall communications program. To help it stand out, take these three extra steps for better success... Read More