This week's Gin and Topics is easily one of the best episodes on record. You'll laugh. You'll cry. You'll cry from laughing. You'll share wide and far... Read More

The continued convergence of new and traditional media channels are a sign that the days of the dedicated social media professional are numbered, according to Scott Gulbransen. What will the communications professional of tomorrow look like? ... Read More

Everyone has heard of "yes" men in business, but do you have "no" men? These are the people who will play devil's advocate. Every business leader needs one...or ... Read More

Why do some PR practitioners still grasp tightly to vanity metrics and AVE when modern PR demands a firm understanding of analytics and attribution? James Crawford discusses the importance of conversions and goals to the success of online and offline campaigns. ... Read More

Transmedia storytelling has evolved from immersive story worlds for entertainment into co-branding and co-creation opportunities for brands and their most rabid, enthusiastic fans. ... Read More

Salty language is right at home on the field and in social settings, but does it have a place in business communication? Kimberly Crossland argues it just might, but only if it fits your brand. ... Read More

The Vocus 2014 State of the Media Research Report asks journalists if they prefer email or social media pitches - and the answer will surprise you... Read More

It's often been said that everyone is an influencer online. If you are considering a brand ambassador program as part of your communications plan, Alicia Lawrence has some tips for finding and engaging the right pool of influencers. ... Read More