Social media followers are one thing, but the real value lies in converting them to email subscribers. Rachael Seda provides several tips to do just that... Read More

On this week's AMA, Gini Dietrich answers the question, "How do I track my media relations efforts and reporter follow-up?"... Read More

The fourth media type in the PESO Model is paid media, but does it truly belong to communications? Gini Dietrich describes which part does—and why... Read More

George Carlin had a monologue called, “Seven Words You Can Never Say on Television.” Gini Dietrich shows how it started a debate around whether or not you can swear professionally—and where it's landed us nearly 50 years later... Read More

In a new series from Spin Sucks—Ask Me Anything—we ask Christopher S. Penn how to build the best (free) brand monitoring system around... Read More

The third "hub" of the PESO Model is shared media and it becomes important after owned and earned media. Gini Dietrich describes how to integrate it... Read More

There are four types of social media moderation that, when done well, allow a brand to enjoy the fruits of user-generated content while providing a safe online place for its consumers and avoiding censorship. Gini Dietrich walks you through all four and describes a brand's risk level for each... Read More

Paul Soseman has some interesting tips to help you create and manage virtual events that aren't just a sad substitute for in-person events but effective and valuable... Read More

In the weekly Survive and Thrive column from Spin Sucks, Jon-Mikel Bailey talks about how he sold his stake in a business and started anew..right before the shut down... Read More

Earned media is the 2nd step in the PESO Model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types... Read More