Patrick Ortman says creating corporate videos, like other marketing other communications services, is a complex and nuanced task. It's always good to get a perspective from outside your bubble, so you'll have a better idea of what to do. ... Read More

Afraid your Valentine's Day will stink? Still looking for that special someone? Learn how PR pros can use their skills to land a date... Read More

On this week's Gin and Topics, you can watch Ryan Reynolds and Hugh Jackman discuss their truce, frozen pants, Lily Tomlin coming out story, and more... Read More

On this week's #SpinSucksQuestion, Whitney Danhauer wants to know, should social media influencers be held accountable for what they promote... Read More

At the beginning of her career transition, she did not believe her skills would be transferable to a new career. Ana Lydia Monaco shares her journey of leaving the communications profession and recognizing her transferable skills. ... Read More

It is completely counterintuitive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit. Gini Dietrich has the details... Read More

Everyone at every level of every organization must know how to recognize an incipient crisis, what to do, and whom to call for help. Doug Levy explains why. ... Read More

The Spin Sucks team has big content news and you've heard it here first. Gini Dietrich has what will change—and what it means for you... Read More

Remaining stationary is one of the big mistakes many exhibitors make, Adam Smith says. To make connections, you need to walk away from your exhibit and go talk to other people at their booths... Read More

There are three types of brand storytelling personas that will help you determine how to best tell your story that is unique to your organization. Gini Dietrich describes them, with examples for best use... Read More