Gini Dietrich

Gin and Topics: Watch the Tonky, Winky, Wonkey Donkey

By: Gini Dietrich | October 5, 2018 | 
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On this week's Gin and Topics, watch a Scottish grandmother read "The Wonkey Donkey," see LA vs. NY kids compete for hilarity, and more... Read More
Mike Connell

The Spin Sucks Question: What is the Future of Traditional Media Relations?

By: Mike Connell | October 5, 2018 | 
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The media landscape is changing along with our definition of media itself. On this week's #SpinSucksQuestion, Mike Connell posits: what is the future of traditional media relations? ... Read More
Tom Jager

The Future of Voice Search is Now

By: Tom Jager | October 4, 2018 | 
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What can you do to survive and thrive in the world of voice search? Tom Jager provides four ideas to help you plan and implement for ... Read More
Gini Dietrich

On Writing, Books, and Advice from Ernest Hemingway

By: Gini Dietrich | October 4, 2018 | 
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When Ernest Hemingway suggests you do something with your writing, you stop and listen. Here are books he advises you read, how to overcome writer's block, what to do about the art of revision, and more... Read More
Jesse Fowl

Four Innovative Marketing Examples to Make Yours Better

By: Jesse Fowl | October 3, 2018 | 
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With these 4 practical examples of how businesses can weave in marketing innovation and plan for failure, Jesse Fowl says you can begin failing better and innovating big... Read More
Gini Dietrich

AI and Storytelling: The Four Things the Robots Cannot Replace

By: Gini Dietrich | October 3, 2018 | 
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Storytelling requires creativity, critical-thinking skills, self-awareness, and empathy. Gini Dietrich says staying focused on those things is how to future-proof your job... Read More
Sharon Miller

Case Study: Social Media is NOT the Answer to Your Problems

By: Sharon Miller | October 2, 2018 | 
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When business owners fall under the influence of social media without knowing how it works, they often forget how to make good business decisions. Sharon Miller details a case study to illustrate this point... Read More
Gini Dietrich

A PESO Model Program Can’t Exist Without Owned Media

By: Gini Dietrich | October 2, 2018 | 
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O may be the last letter of the PESO model, but we’ve saved the best for last. Your program cannot exist without owned media. It's the foundation for it all. Gini Dietrich has more... Read More
Debbie Johnson

Be Unapologetic in Saying No Every, Single Day

By: Debbie Johnson | October 1, 2018 | 
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Be stingy with your ‘yeses’ and be unapologetically free with saying no on a daily basis. It will not only free you, but will be far more productive. Debbie Johnson has more... Read More
Laura Petrolino

Performance Metrics: Why Your Team Doesn’t Measure Up

By: Laura Petrolino | October 1, 2018 | 
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Do your team's performance metrics align with your business goals? Laura Petrolino explains how to choose the right metrics to improve team engagement and your business's bottom line... Read More