Rachael Seda

How to Convert Social Media Followers Into Email Subscribers

By: Rachael Seda | October 12, 2020 | 
0
Social media followers are one thing, but the real value lies in converting them to email subscribers. Rachael Seda provides several tips to do just that... Read More
Gini Dietrich

AMA: How Do I Track Media Relations Results?

By: Gini Dietrich | October 9, 2020 | 
0
On this week's AMA, Gini Dietrich answers the question, "How do I track my media relations efforts and reporter follow-up?"... Read More
Gini Dietrich

PESO Model: Does Paid Media Belong with Communications?

By: Gini Dietrich | October 8, 2020 | 
0
The fourth media type in the PESO Model is paid media, but does it truly belong to communications? Gini Dietrich describes which part does—and why... Read More
Gini Dietrich

To Swear or Not to Swear…That Is the Question

By: Gini Dietrich | October 6, 2020 | 
0
George Carlin had a monologue called, “Seven Words You Can Never Say on Television.” Gini Dietrich shows how it started a debate around whether or not you can swear professionally—and where it's landed us nearly 50 years later... Read More
Gini Dietrich

AMA: What Is the Best Brand Monitoring System?

By: Gini Dietrich | October 2, 2020 | 
0
In a new series from Spin Sucks—Ask Me Anything—we ask Christopher S. Penn how to build the best (free) brand monitoring system around... Read More
Gini Dietrich

The PESO Model: Bringing Shared Media into the Mix

By: Gini Dietrich | October 1, 2020 | 
0
The third "hub" of the PESO Model is shared media and it becomes important after owned and earned media. Gini Dietrich describes how to integrate it... Read More
Gini Dietrich

Enjoy the Fruits of User-Generated Content with Social Media Moderation

By: Gini Dietrich | September 29, 2020 | 
0
There are four types of social media moderation that, when done well, allow a brand to enjoy the fruits of user-generated content while providing a safe online place for its consumers and avoiding censorship. Gini Dietrich walks you through all four and describes a brand's risk level for each... Read More
Paul Soseman

How to Create Virtual Events People Want to Attend

By: Paul Soseman | September 28, 2020 | 
0
Paul Soseman has some interesting tips to help you create and manage virtual events that aren't just a sad substitute for in-person events but effective and valuable... Read More
Gini Dietrich

Survive and Thrive: How Jon-Mikel Bailey Is Doing Both

By: Gini Dietrich | September 25, 2020 | 
0
In the weekly Survive and Thrive column from Spin Sucks, Jon-Mikel Bailey talks about how he sold his stake in a business and started anew..right before the shut down... Read More
Gini Dietrich

The PESO Model: Where and How Earned Media Fits In

By: Gini Dietrich | September 24, 2020 | 
0
Earned media is the 2nd step in the PESO Model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types... Read More