Gini Dietrich

Building Community: A Step-By-Step Process to Getting Started

By: Gini Dietrich | May 19, 2020 | 
0
Everyone talks about the importance of building community, especially for brands, but no one gives you the secret sauce to get you started. While it's not an easy button, Gini Dietrich does tell you where to start... Read More
Laura Petrolino

Why Community Building Is a Responsibility In Times of Crisis

By: Laura Petrolino | May 18, 2020 | 
21
As communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. ... Read More
Gini Dietrich

My Hot Mess: How Cathy McPhillips Is Coping During a Crisis

By: Gini Dietrich | May 15, 2020 | 
0
Gini Dietrich puts Cathy McPhillips in the "My Hot Mess" hot seat to discuss how her hot mess is learning Swahili and swapping recipes with her siblings. ... Read More
Gini Dietrich

The Future of PR: Why We Must Own the PESO Model

By: Gini Dietrich | May 14, 2020 | 
0
The PR industry is in trouble. 60% expect to be absorbed by marketing by 2022. Gini Dietrich says if we own and measure the PESO model, though, we have a fighting chance... Read More
Shane Barker

How Can Visual AI Boost Your Ecommerce Sales?

By: Shane Barker | May 13, 2020 | 
0
If there is one advantage that real-world shopping has over virtual, it's the visual experience, which visual AI is changing for ecommerce businesses. Shane Barker describes how it works, what to expect, and how to integrate it into your online store... Read More
Gini Dietrich

How to Build Thought Leadership In the PESO Model

By: Gini Dietrich | May 12, 2020 | 
0
Even though most hate it, thought leadership is an important part of an PESO Model program. But what does that mean? How can it be effective? Gini Dietrich outlines how to plan for, and implement, your expert series... Read More
Laura Petrolino

Six Steps to Master the Language of Online Communities

By: Laura Petrolino | May 11, 2020 | 
0
Does your consumer view you as an insider or an outsider? That depends on the way you communicate with them and the language you use. Laura Petrolino explains why you must learn the language of the online communities you want to target and provides six steps to become "fluent." ... Read More
Gini Dietrich

My Hot Mess: How Katie Robbert Is Coping During a Crisis

By: Gini Dietrich | May 8, 2020 | 
0
Gini Dietrich puts Katie Robbert in the "My Hot Mess" hot seat to discuss how her hot mess is tying 80s ballads to isolation as an introvert... Read More
Gini Dietrich

How to Gain Executive Buy-in for PESO Model Implementation

By: Gini Dietrich | May 7, 2020 | 
1
When presenting the PESO Model, we often hear how PR pros love it, but they'll never gain leadership's buy-in. Here is Gini Dietrich with how to create a solid business case for the implementation to fight that battle... Read More
Michael McGrath

How Our Collective Catharsis Affects Communications During Times of Crisis

By: Michael McGrath | May 6, 2020 | 
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Messaging and brand storytelling needs to take a different tone during times of crises. Guest author, Mike McGrath, has more about why so many brands miss the mark. ... Read More