Are you ready for the one thing – the one trick – to get more engagement with your email marketing campaigns? Unlike Curly, I’m actually going to share it with you now. The one thing to boost email marketing engagement is to be human. At this point, it’s quite possible you are now standing up … shouting something like the following: “What? Really? That’s it? That’s ... Read More

A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?” We looked at what he was describing and ... Read More

It’s Friday. It’s spring time. Cycling season officially began this week. It’s happy time! First things first, did you see Iron Man 3 last weekend? If you haven’t yet seen it, it’s definitely a big screen movie. I saw it in 3D (mmmmm…RDJ in 3D) and it was worth the few extra bucks. Also, Gwyneth Paltrow is stunning in it. I have a crush on her, ... Read More

The busy, digital lifestyles of Generation Y are forcing the web to become more visual. Visual content is processed in the brain 60,000 times faster than text, according to 3M Corporation. Social media, the driving force of the digital world, thrives on visuals because they are easy to share on major networks such as Instagram, Twitter, Facebook, and Pinterest. Catchy headlines, bulleted lists, and content written ... Read More

We live in a crazy world right now. Social media has completely turned business communications on its head. To boot, technology is changing more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app ... Read More

I’m going to fill you in on a little secret…I’m an introvert. *Gasp* I know, weird right? Like my friend Mack Collier, I’m an extrovert online and in introvert offline. If you met me in a large crowd, (prior to chatting with me online), I’d be the awkward girl in the corner with her face in her (name random electronic device here) to avoid actually speaking ... Read More

Late last week, I was having a conversation with a friend about life. He said he’s frustrated because he feels like he’s behind some of his peers at this stage in his life. I don’t know if other cultures do this, but Americans tend to compare ourselves to others, particularly in terms of what we don’t have. You know, the whole keeping up with the Jones’s ... Read More

When Lindsay Bell asked me to guest blog, I was pumped. I asked her “What topic?” She said, “Anything. Write it from the heart.” I was initially stumped for a personally passionate fit for a PR and marketing blog. But there is something. My psychological well-being has become a priority in the last few months. The online business and our digital world has a tendency to ... Read More