Gini Dietrich

Thought Leaders, Not Organizations, Are Enticing to Publications

By: Gini Dietrich | July 17, 2014 | 
43
Too often an organization hires a communications firm expecting magic to be built without their involvement. But a thought leader needs you, not your team... Read More
Peter LaMotte

How Social Proof Can Boost Your Brand Awareness Strategy

By: Peter LaMotte | July 16, 2014 | 
9
A powerful message drives an effective strategy, but so does a little psychology. Incorporate social proof to achieve the brand awareness you seek... Read More
Lindsay Bell

Join Ed Zitron for a Special Author Q&A Today

By: Lindsay Bell | July 16, 2014 | 
228
Ed Zitron, the author of "This is How You Pitch" graces the Spin Sucks stage today for an author Q&A. Ask him, live and in-person, all of your PR questions... Read More
Eleanor Pierce

Facebook Experiment: Why Mess With Our Emotions?

By: Eleanor Pierce | July 15, 2014 | 
39
Some people are mad at Facebook, others are freaked out. One thing is clear: The Facebook experiments were more than just weird - they were unethical... Read More
Gini Dietrich

Walmart Responds to Scathing Article in Brilliant Way

By: Gini Dietrich | July 15, 2014 | 
35
Walmart recently responded to The New York Times in a brilliant and creative way. Here is what communicators can take from this case study... Read More
Benson Hendrix

How TEDxABQ Used Storytelling and Transmedia Planning

By: Benson Hendrix | July 14, 2014 | 
16
Telling a compelling story online is much like creating a good TED Talk. Learn how TEDxABQ used storytelling tell create an international event... Read More
Gini Dietrich

Facebook Manipulates Us and Handles the Communication Exactly Right

By: Gini Dietrich | July 14, 2014 | 
59
It recently came out that Facebook did a study to manipulate the streams of users to elicit responses. It's icky, but they don't owe us an apology... Read More
Gini Dietrich

Gin and Topics: It’s Summer Everywhere, But Canada

By: Gini Dietrich | July 11, 2014 | 
12
In this week's Gin and Topics, we discover that it's summer everywhere, but in Canada, where they have tornadoes slash earthquakes and it's always winter. ... Read More
Clay Morgan

Hobby Lobby, Values, and Social Media

By: Clay Morgan | July 10, 2014 | 
19
As a business, are you prepared to engage a battle on the social media front? We take a look at how Hobby Lobby is handling their social strategy... Read More