Lindsay Bell

The Three Things, Edition 77

By: Lindsay Bell | April 13, 2014 | 
6
Do you think infographics are a relatively new creation? Part of our new digital lives? You would be wrong. In today's The Three Things, we look at an infographic from 1862, contemplate the age of the moon, and consider who owns what on social media. ... Read More
Gini Dietrich

Gin and Topics: Self-Deprecating Workout and Twins Sing “Let it Go”

By: Gini Dietrich | April 11, 2014 | 
28
In this week's Gin and Topics, we have a man snake, a painful client/agency meeting, an old man shuffling, twins singing "let it go," and a kid with cerebral palsy who does Workout Wednesday... Read More
Mary Anne Keane

Mentor to Build Successful Relationships

By: Mary Anne Keane | April 10, 2014 | 
10
It doesn't take a formal intern program to make a difference in the lives of young professionals. Plus, in today’s digital world, a mentoring relationship doesn’t have to be in-person. Virtual mentoring can be just as powerful. Finding ways to mentor can boost your personal and business relationships while helping an eager communications pro... Read More
Gini Dietrich

The One-Page Quarterly Plan Template

By: Gini Dietrich | April 10, 2014 | 
62
Many of us write business plans every year that get stuck in a drawer never to be reviewed again. Here is a one-page quarterly plan template to help you stay on top of goals all year... Read More
Nick Cicero

Community Building with Strategy and Value

By: Nick Cicero | April 9, 2014 | 
7
Metcalfe's law states that the value of a network is equal to the square of the number of connected users of the network. When this law was first proposed, they were talking about this awesome new communication device called the fax machine. One fax machine on its own is useless - it has no other machines to communicate with. Bring together 100, we're zipping files from Florida to Maine. The same goes for communities of people: One person alone communicates with no one. Bring together 100 people, now we're sharing experiences and ideas and creating new ones. How are you adding value to your community... Read More
Clay Morgan

Building a Community of Champions

By: Clay Morgan | April 9, 2014 | 
20
Communities have been around since the days before the internet existed, and the fundamentals of building a solid community are the same as they've always been. Having a dedicated community in place takes time and effort, but the benefits for both the company and their audience are worth the dedication to a community-building strategy... Read More
Eleanor Pierce

SnapChat and Building Community Where Your Audience is

By: Eleanor Pierce | April 8, 2014 | 
27
Look, I’m not going to lie. I believed until fairly recently that SnapChat’s only purpose was serving as a venue for unwise teenagers to send each other photos of their bits and pieces. But then I started spending time around people who are about a decade younger than I am. And I kept hearing “You’re not on SnapChat??” It wasn't long before I realized that the dedicated SnapChat audience is worth paying attention to, both for individuals and brands... Read More
Gini Dietrich

Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich | April 8, 2014 | 
16
Is trying to change the perception of the PR industry too altruistic? We think no. Here are five things you can do today for fight spin and change an industry... Read More
David Jones

Social Media and Brand Relationships: The Big Lie

By: David Jones | April 7, 2014 | 
27
Is brand relationship building through social media a big, fat lie? Do people want a 'relationship' with your brand? Or do they simply want to feel connected? Finding out how your community perceives your brand, what they value, and what they want from you is always the first step in creating a social presence that connects... Read More