Lauren Fonvielle

Five Common Solopreneur Content Marketing Mistakes to Avoid

By: Lauren Fonvielle | March 20, 2017 | 
3
One of the most effective ways for solopreneurs to attract new business is through content marketing. Your website is where you make first impression. It’s your opportunity to WOW your audience. Lauren Fonvielle has how to avoid the most common content marketing mistakes solopreneurs make
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Laura Petrolino

Business Spring Cleaning: Squeaky Clean Social Media Channels

By: Laura Petrolino | March 20, 2017 | 
14
In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist.
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Gini Dietrich

Gin and Topics: Microwave Cameras, Provocative Guys, and More

By: Gini Dietrich | March 17, 2017 | 
1
On this week's Gin and Topics, we have microwave cameras, guys who dress provocatively, a lesson in saying gyro, the babysitter, and more
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Gini Dietrich

The Big Question: Executive Media Training

By: Gini Dietrich | March 17, 2017 | 
0
As PR pros, we are well aware of why we want executives to do media training. We asked seven experts on the tips they use for convincing reluctant executives to go through media training. Here’s what they said
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Tony Tie

Three Marketing Lessons from the Rise and Fall of Pokémon GO

By: Tony Tie | March 16, 2017 | 
14
What caused the fall from grace of the famous Pokémon GO? Tony Tie has the story, marketing lessons learned, and how marketers can avoid the same rise and fall
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Gini Dietrich

Four+ Tips to Help You Get Over Your Fear of Video

By: Gini Dietrich | March 16, 2017 | 
14
Video is extraordinarily difficult because we are our own worst critics. But if you start with video chats and move up, you'll become a pro. Gini Dietrich and Tony Gnau team up to show you how
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Pawan Deshpande

How Artificial Intelligence Will Affect Content Marketing

By: Pawan Deshpande | March 15, 2017 | 
5
The future is here: Machine learning, natural language processing, big data, chatbots. You read about it at every corner. But what exactly is artificial intelligence and what marketers should do about it? Pawan Deshpande has that and more
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Gini Dietrich

Five Tips to Get Your Media Pitches Opened and Read

By: Gini Dietrich | March 15, 2017 | 
9
According to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. We tested his theory. Here are the results
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Cecy Shveid

Four Steps for Building Customer Relationships that Last

By: Cecy Shveid | March 14, 2017 | 
3
Brands used to get away with a lazy marketing approach based on product advertising. Today, they must become part of the culture with which their audience identifies. Cecy Shveid has the steps on how to successfully build customer relationships
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Gini Dietrich

The Challenges and Solutions of the PESO Model

By: Gini Dietrich | March 14, 2017 | 
21
A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution
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