Maris Callahan

Things I Wish I Knew Before I Started a PR Business

By: Maris Callahan | January 12, 2017 | 
10
Thinking of launching your own business? One thing is for sure: It's not going to be easy. Maris Callahan shares some of the mistakes she made along the way since launching her PR business
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Gini Dietrich

PR Content Strategy: Let’s Talk Shop!

By: Gini Dietrich | January 12, 2017 | 
4
Too often, communicators are in reactive mode, simply checking off a to-do list. A PR content strategy will get you out of that mode. Gini Dietrich has more
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Catherine Park

The Three Reasons Outsourcing PR Makes Sense

By: Catherine Park | January 11, 2017 | 
0
There are some things that make sense to keep in-house, while others should be left to the experts. Catherine Park explores three reasons outsourcing PR might be best for your organization
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Gini Dietrich

Plan to Win: How to Craft an Award-Winning PR Campaign

By: Gini Dietrich | January 11, 2017 | 
6
Too often, we submit for PR campaign awards that are full of fluff and nothing tangible. Gini Dietrich offers real metrics that will win every time
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Emily Joseph

Turning Passive Audiences into Brand Evangelists

By: Emily Joseph | January 10, 2017 | 
2
Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success
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Gini Dietrich

How to Use a Bullet Journal for Business

By: Gini Dietrich | January 10, 2017 | 
40
There are lots of uses for a bullet journal in our personal lives, but what about for business? Gini Dietrich has some examples and shows you how to use it
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Nikhil Saini

How an Effective PR Strategy Can Boost Your Brand Visibility

By: Nikhil Saini | January 9, 2017 | 
0
Your PR strategy needs to deliver trust and credibility to your customers. Delivering a mix of paid, earned and shared, and owned media (PESO) is the best way to put your brand on your customers' map. Nikhil Saini has more
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Laura Petrolino

Why Your Organization Needs an Innovation Strategy

By: Laura Petrolino | January 9, 2017 | 
14
The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. Laura Petrolino explains.
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Gini Dietrich

Gin and Topics: Look Younger and Skinnier in the New Year

By: Gini Dietrich | January 6, 2017 | 
3
In this week's Gin and Topics, Gini Dietrich has found the end all, be all to looking younger and skinnier. That, brilliant children, furkids, and more
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Gini Dietrich

Introducing The Big Question and Monthly Fireside Chats

By: Gini Dietrich | January 6, 2017 | 
56
For 2017, Spin Sucks is launching two new features—The Big Question and monthly Fireside Chats with industry experts. Gini Dietrich has details here on both
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