In this week's Gin and Topics, we have a man snake, a painful client/agency meeting, an old man shuffling, twins singing "let it go," and a kid with cerebral palsy who does Workout Wednesday... Read More

It doesn't take a formal intern program to make a difference in the lives of young professionals. Plus, in today’s digital world, a mentoring relationship doesn’t have to be in-person. Virtual mentoring can be just as powerful. Finding ways to mentor can boost your personal and business relationships while helping an eager communications pro... Read More

Many of us write business plans every year that get stuck in a drawer never to be reviewed again. Here is a one-page quarterly plan template to help you stay on top of goals all year... Read More

Metcalfe's law states that the value of a network is equal to the square of the number of connected users of the network. When this law was first proposed, they were talking about this awesome new communication device called the fax machine. One fax machine on its own is useless - it has no other machines to communicate with. Bring together 100, we're zipping files from Florida to Maine. The same goes for communities of people: One person alone communicates with no one. Bring together 100 people, now we're sharing experiences and ideas and creating new ones. How are you adding value to your community... Read More

Communities have been around since the days before the internet existed, and the fundamentals of building a solid community are the same as they've always been. Having a dedicated community in place takes time and effort, but the benefits for both the company and their audience are worth the dedication to a community-building strategy... Read More

Look, I’m not going to lie. I believed until fairly recently that SnapChat’s only purpose was serving as a venue for unwise teenagers to send each other photos of their bits and pieces. But then I started spending time around people who are about a decade younger than I am. And I kept hearing “You’re not on SnapChat??” It wasn't long before I realized that the dedicated SnapChat audience is worth paying attention to, both for individuals and brands... Read More

Is trying to change the perception of the PR industry too altruistic? We think no. Here are five things you can do today for fight spin and change an industry... Read More

Is brand relationship building through social media a big, fat lie? Do people want a 'relationship' with your brand? Or do they simply want to feel connected? Finding out how your community perceives your brand, what they value, and what they want from you is always the first step in creating a social presence that connects... Read More