The PR evolution is upon us and Rebekah Iliff outlines five macro-shifts that affect the role of the communicator, as a counselor and an integrator

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Earned media is the 2nd step in the PESO model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types

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There is a difference between business coaching, consulting, and mentoring. Ken Jacobs is here to explain them all and help you decide which you need

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The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's time to step up

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Social media graphics are hard or time intense to create, but there are a few tricks to the trade. Ryan McCready provides four tips that take less than five minutes to build

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Starting a business isn't easy, but we oftentimes overanalyze and overthink it versus just making a decision and going for it. Gini Dietrich has more

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Is a crisis truly the end to all things good and great? Or do consumers have such short attention spans that it's not? Michelle Behar has some answers

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Laura Petrolino interviews two GDPR compliance experts, Tom Fox and Jonathan Armstrong. They review the top questions around GDPR and communications and explain how to use it as an opportunity to reach your organization's goals.

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On this week's Gin and Topics, you can get your new pro-chiller leggings from Nike. You'll also get to virtually try the facial slimmer exercise mouthpiece. Gini Dietrich has that and more

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Many wonder about jumping on board Reddit. Or jumping off. Mike Connell wants to know where you stand. Do you use Reddit

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