Gini Dietrich

A Communications Program that Works

By: Gini Dietrich | July 22, 2014 | 
25
One of the most difficult things to do with a communications program in today's fast-paced world, is to convince executives patience and time are key... Read More
Bob Dunn

How a Five Letter Name Became a Brand

By: Bob Dunn | July 21, 2014 | 
16
Learn how this entrepreneur successfully built his social branding strategy around being consistent, exclusive, and simple with his five-letter business name... Read More
Gini Dietrich

Extra Credit Reading

By: Gini Dietrich | July 21, 2014 | 
38
A robot I am not, therefore I have allowed others to do my work for me today. Here are five articles every marketer should read for extra credit in life... Read More
Gini Dietrich

Gin and Topics: Some Inspiration and Some Dog Dubbing

By: Gini Dietrich | July 18, 2014 | 
16
This week's Gin and Topics has some really great inspiration in a family band and #LikeAGirl, and some laughs with dog dubbing and Malcolm Gladwell... Read More
Mary Anne Keane

Generation Z: Marketing at the Speed of Light

By: Mary Anne Keane | July 17, 2014 | 
5
Just when you think you’ve learned all there is to know, in walks Generation Z. Learn how to market to this new generation of online independents... Read More
Gini Dietrich

Thought Leaders, Not Organizations, Are Enticing to Publications

By: Gini Dietrich | July 17, 2014 | 
43
Too often an organization hires a communications firm expecting magic to be built without their involvement. But a thought leader needs you, not your team... Read More
Peter LaMotte

How Social Proof Can Boost Your Brand Awareness Strategy

By: Peter LaMotte | July 16, 2014 | 
9
A powerful message drives an effective strategy, but so does a little psychology. Incorporate social proof to achieve the brand awareness you seek... Read More
Lindsay Bell

Join Ed Zitron for a Special Author Q&A Today

By: Lindsay Bell | July 16, 2014 | 
228
Ed Zitron, the author of "This is How You Pitch" graces the Spin Sucks stage today for an author Q&A. Ask him, live and in-person, all of your PR questions... Read More
Eleanor Pierce

Facebook Experiment: Why Mess With Our Emotions?

By: Eleanor Pierce | July 15, 2014 | 
39
Some people are mad at Facebook, others are freaked out. One thing is clear: The Facebook experiments were more than just weird - they were unethical... Read More