Laura Petrolino

Three Steps to Create an Employee Brand Ambassador Program

By: Laura Petrolino | January 31, 2020 | 
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There are 3 steps necessary to create an effective employee brand ambassador program. Laura Petrolino details them, as well as the importance of having one... Read More
Gini Dietrich

The Six Habits that Lead to Being a Strategic Thinker in PR

By: Gini Dietrich | January 30, 2020 | 
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Many comms pros tend to be more tactical than strategic, but strategy is essential. Gini Dietrich outlines six habits to work on and develop as a PR strategic thinker... Read More
Travis Claytor

The Hunt for Standout Story Leads in Media Relations

By: Travis Claytor | January 29, 2020 | 
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What can you do to stand out and get journalists to bite on your story leads when they’re inundated by pitches? Travis Claytor shares seven tips for media relations success... Read More
Gini Dietrich

How Politics Fits Into This Year’s Communications Campaigns

By: Gini Dietrich | January 28, 2020 | 
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Whether politics should be discussed in a professional setting is a polarizing issue. But the opportunity to stand up for your beliefs is stronger than ever. Gini Dietrich has more... Read More
Laura Petrolino

Five Client Service Processes You Know You Should Do, But Don’t

By: Laura Petrolino | January 27, 2020 | 
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These five client service activities are on every PR pro's to do list. But, we often don't do them, although we know we should. Laura Petrolino explains how to change that. ... Read More
Laura Petrolino

Spin Sucks Question: Cultivating Customer Brand Ambassadors

By: Laura Petrolino | January 24, 2020 | 
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Your customers are your organization's best influencers. In our #SpinSucksQuestion, our community shares the eight steps communications leaders need to follow to cultivate customer brand ambassadors... Read More
Gini Dietrich

The PR Industry and the PESO Model During the Next Decade

By: Gini Dietrich | January 23, 2020 | 
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During the next decade, Gini Dietrich says you need to be experienced and wise about how the PESO model work so you can "conduct" the machines to do exactly what you want... Read More
Shane Barker

11 Social Media Marketing Tools to Help Improve Your Strategy

By: Shane Barker | January 22, 2020 | 
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What are some of the top social media marketing tools to optimize your content strategy? Shane Barker recommends 11 recommendations and provides an overview of what each does best. ... Read More
Gini Dietrich

The Hopes and Dreams (and Concerns) of Artificial Intelligence

By: Gini Dietrich | January 21, 2020 | 
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One of the most exciting things about artificial intelligence is that it can scale activities that are difficult to scale sustainably when done manually. Gini Dietrich has more... Read More
Laura Petrolino

Client Onboarding: Follow These Four Steps for Success

By: Laura Petrolino | January 20, 2020 | 
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These four steps are necessary for successful client onboarding, long-term client relationships, and organizational growth. Laura Petrolino walks you through the process. ... Read More