Nicole Rodrigues

Four Ways to Help Media Find and Understand Your Brand

By: Nicole Rodrigues | August 14, 2017 | 
Whether you're a new brand entering your marketplace or an older, established brand looking to stay front of mind in your industry, there will always be competition. How do you stand out? How do you distinguish yourself? Nicole Rodrigues shares a few tips
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Laura Petrolino

Four Client Service Processes You Know You Should Do, But Don’t

By: Laura Petrolino | August 14, 2017 | 
These four client service activities are on every PR pro's to do list. But, we often don't do them, although we know we should. Laura Petrolino explains how to change that.
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Gini Dietrich

Gin and Topics: Kesha is No Longer a Hot Mess; She’s a PR Stud

By: Gini Dietrich | August 11, 2017 | 
On this week's Gin and Topics, Kesha begins her new album publicity tour with a letter to her younger self. That and more to start your weekend right
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Mike Connell

The Big Question: What Are Your Favorite Nonfiction Books?

By: Mike Connell | August 11, 2017 | 
If you’re anything like us here at Spin Sucks, you enjoy a good read or...many good reads. That's why for this week's Big Question we did something different. Check it out!
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Colleen Martell

Reverse Engineering of a Successful PR Pitch for a High Tech Company

By: Colleen Martell | August 10, 2017 | 
What should a successful PR pitch include? What about the dos and don'ts? Colleen Martell tackles that and more. Read it all here
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Gini Dietrich

What is Public Relations?

By: Gini Dietrich | August 10, 2017 | 
It's difficult to define public relations when the industry organization's definition is fluff. Here is an attempt at a new definition
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Deirdre Breakenridge

Five Ways to Prepare for Reverse Mentoring

By: Deirdre Breakenridge | August 9, 2017 | 
Mentoring has changed throughout the years. Today, the ability to mentor and be mentored simultaneously grows exponentially as a result of social media and collaborative technology. Deirdre Breakenridge looks at five considerations to keep in mind to take advantage of the mentoring and reverse-mentoring process
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Gini Dietrich

How to Use Owned and Earned Media to Drive New Revenue

By: Gini Dietrich | August 9, 2017 | 
It's easy to panic when our domain authority or our search rankings drop. But there are two questions to ask yourself before you freak out
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Kimberly Crossland

The Push and Pull of SEO vs. Human Connection

By: Kimberly Crossland | August 8, 2017 | 
Is SEO for content part of your content marketing strategy? How do you reconcile SEO with human connection? Kimberly Crossland explains why she took a step back in the SEO game
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Gini Dietrich

Three Ways to Help Your News Release Really Stand Out

By: Gini Dietrich | August 8, 2017 | 
A news release is one teeny, tiny part of an overall communications program. To help it stand out, take these three extra steps for better success
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