Brian Burkhart

Use the 87% Formula to Improve Your Next Presentation

By: Brian Burkhart | November 17, 2015 | 
It's not about slides or flash or your body language. Brian Burkhart argues presentation skills are 87% about content and 13% about everything else... Read More
Gini Dietrich

Build an Online Course: Lesson #1

By: Gini Dietrich | November 17, 2015 | 
It's not easy to build an online course for the first time, even if you've done your homework. Here are key lessons from week one of the Spin Sucks class... Read More
Bryan Adams

Authentic Storytelling in an Age of Mass Marketing

By: Bryan Adams | November 16, 2015 | 
It's not enough to create content and distribute it well. Columnist Bryan Adams argues the content must have the best storytelling at its core... Read More
Laura Petrolino

Successful Team Involvement in Content Creation

By: Laura Petrolino | November 16, 2015 | 
Content creation shouldn't just be the role of the marketing team. Laura Petrolino provides three steps to help you engage all team members in the process... Read More
Gini Dietrich

Gin and Topics: And Isn’t It Ironic?

By: Gini Dietrich | November 13, 2015 | 
On this week's Gin and Topics, Alanis Morissette and James Corden re-write "Ironic" to match today's social media world. That and more hilarity ensues... Read More
Sha-Nia Alston

An ‘Apple’ a Day Keeps the PR Critics Away

By: Sha-Nia Alston | November 12, 2015 | 
An Apple a day truly does keep the PR critics away, which Sha-Nia Alston demonstrates by providing five lessons from the innovative brand... Read More
Gini Dietrich

The 22 Greatest Villains in Literature

By: Gini Dietrich | November 12, 2015 | 
Some of the greatest villains in literature include Randall Flagg, Voldemort, Norman Bates, and Hannibal Lecter. We have 22 of the greatest of all time... Read More
Shonali Burke

How Social PR Disrupts the Status Quo

By: Shonali Burke | November 11, 2015 | 
It's time for the industry to be disrupted and Social PR is the answer. Shonali Burke walks you through what that means and what you can do about it... Read More
Gini Dietrich

A Facebook Test: The Wheel and Spoke Model Still Works Best

By: Gini Dietrich | November 11, 2015 | 
The recommendation is always a wheel and spoke model from your site to the social networks, but Spin Sucks tested Facebook publishing. Here are the results... Read More