Wes Bush

How to Increase Your LinkedIn Engagement Without Wasting a Dime

By: Wes Bush | February 16, 2017 | 
14
How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more
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Pete Salmon

Google’s Search Algorithm is Like a Soccer Team

By: Pete Salmon | February 16, 2017 | 
3
Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. This algorithm can be explained by comparing it to a soccer team
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Justin Schorah

How to Make Your Email Marketing More Personal Without Being Creepy

By: Justin Schorah | February 15, 2017 | 
5
People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out. Justin Schorah says permission-based personalization is the way to go. He has more
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Corina Manea

How to Make Your PR Content Better with Visuals

By: Corina Manea | February 15, 2017 | 
5
How do you feel about using visuals in your PR content? How important is it to you? It's 2017, yet many marketers still do not use any kind of imagery for their content. Corina Manea looks at the benefits of having the right visuals in your content
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Michael Innocentin

Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers

By: Michael Innocentin | February 14, 2017 | 
2
Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. But these efforts can quickly spin out of control. Michael Innocentin talks about how carefully choosing social media influencers can help generate interest for your brand
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Erika Heald

How to Find Your Dream Job

By: Erika Heald | February 14, 2017 | 
14
How do you find your dream job? Is there a strategy you should use? What exactly is a dream job? This and more are tackled by Erika Heald here
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Brendon Shank

Attribution Modeling: The Hot Knife Through Big Data

By: Brendon Shank | February 13, 2017 | 
3
What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more
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Laura Petrolino

Why Tough Love is Necessary for Successful Client Service

By: Laura Petrolino | February 13, 2017 | 
5
Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully
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Laura Petrolino

Gin and Topics: Happy, Happy, Happy Gini Dietrich Day!!!!

By: Laura Petrolino | February 10, 2017 | 
14
It's Gini Dietrich's birthday!! Woohoo!! Come help us celebrate on this week's Gin and Topics (temporarily renamed Petro Colada) with Disney Princesses, barn dancing, arguing dogs, and much more
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Gini Dietrich

The Big Question: What is the Worst PR Advice You’ve Ever Received?

By: Gini Dietrich | February 10, 2017 | 
1
Free advice. We all so love to give it. Especially when it’s about something we don’t really know a heck of a lot about, but find interesting. What is the worst PR Advice you've received in your career
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