Gini Dietrich

How to Write a Crisis Communications Plan

By: Gini Dietrich | August 4, 2014 | 
41
Melissa Agnes, the co-founder of crisis intelligence firm, Agnes Day, joins us for a free webinar on how to write an online crisis communications plan... Read More
Alex Schiff

Crisis Communications: What Happens When You Swear at Your Customers

By: Alex Schiff | July 9, 2014 | 
18
Swearing at your customers might be one of the worst things to ever happen. Here's how a startup grew their business because of crisis communications... Read More
Gini Dietrich

Target in Crisis: Five Lessons from the Chief Marketing Officer

By: Gini Dietrich | May 27, 2014 | 
33
There are five things communicators can learn from Target in crisis, what the chief marketing officer did well and how the culture needs to change... Read More
Howie Goldfarb

Crisis Prevention Begins Offline, Not Online

By: Howie Goldfarb | April 23, 2014 | 
15
What if you could offer quality products and services while keeping your employees happy? Would online crisis prevention be an issue? Sometimes the real crisis starts offline. If you can prevent those crises, you won't have to worry about digital crisis management... Read More
Laura Petrolino

Crisis Communications Lessons from Malaysia Airlines

By: Laura Petrolino | April 3, 2014 | 
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Even most teenage boys know by now not to break up with a girl through text message. Notifying the families of the Malaysian Airlines flight victims of something this tragic is not only careless, but displays an almost sickening indifference to the people who they should have taken the most care to support. What should they do next... Read More
Clay Morgan

Crisis Management, Coast Guard Style

By: Clay Morgan | April 1, 2014 | 
13
Lessons from the Coast Guard: Your clients are people. And people make mistakes. Add outside influences, and the odds are very likely you will deal with crisis more than once during your career. Use this simple advice to keep you out of harm's way when you encounter a crisis... Read More
Gini Dietrich

Five Things You Can Learn from the Under Armour Olympics Crisis

By: Gini Dietrich | March 17, 2014 | 
34
During the Sochi Olympics, the U.S. speed skating team failed to medal and blamed the new Under Armour uniforms. How the company responded was brilliant... Read More
Ann Marie van den Hurk

Crisis Communications: Preparation is Key

By: Ann Marie van den Hurk | February 6, 2014 | 
17
It's the moment that every public relations professional fears: the crisis. Mitigating a potentially destructive PR crisis always comes down to careful planning and preparation. ... Read More
Jesse Aaron

The Fathead PR Crisis Transformed by Reddit

By: Jesse Aaron | January 8, 2014 | 
54
Reddit intimidates and frightens some PR professionals, but savvy submissions can capture the attention of the communities. Read how Fathead's PR crisis was completely transformed through a mix of humor and good timing... Read More
Clay Morgan

Crisis Communications: How Chick-fil-A Weathered the Storm

By: Clay Morgan | December 19, 2013 | 
105
We may not all agree with the politics of Chick-fil-A, but their crisis communications team is pretty good. Their sales were up, nearly one million people supported them, and they used influencers to spread the word. Here are some key learnings from the fast food chain... Read More