Gini Dietrich

Top Five Stories for Week Ending Jan. 28., 2011

By: Gini Dietrich | January 28, 2011 | 
11
Well, it’s the end of January already and it’s been crazy around here! I was telling my friend Rusty Speidel that January will be more profitable for us than 2008 and 2009 combined. I guess the economy has turned! Between that and all of the brand building we did last year (speaking, blogging, networking, guest blogging, featured columns, social media, email marketing, and more) things are [&hellip... Read More
Arment Dietrich

The End of Credit Cards is Near!

By: Arment Dietrich | January 27, 2011 | 
32
If you have not heard, “the end of credit cards is near!” in some form or another during the past few days, then crawl out from under your rock and read the news, subscribe to some RSS feeds or newsletters, or watch some TV. We predicted mobile payments here on Spin Sucks last October, then talked about it as a growth area for 2011 earlier this [&hellip... Read More
Gini Dietrich

How Much Time Do You Spend Reading Blogs?

By: Gini Dietrich | January 27, 2011 | 
187
It’s the Arment Dietrich Facebook question of the week time and this week’s question comes from Elizabeth Shelby. Elizabeth is a student at NYU, but is from Houston. All that snow is probably killing her right now (and I’m insanely jealous)! She asks, “I have a question for your weekly Spin Sucks video post. How do you (Gini, or any of your staff) manage the amount [&hellip... Read More
Guest

Five Reasons I Lost Readers in 2010

By: Guest | January 26, 2011 | 
118
This first ran on Dec. 30, but it was so close to the holidays and we like the topic so much, we wanted to re-run it so you don’t miss it. Michael Schechter is the digital marketing director for Honora Pearls, a monthly columnist for JCK Magazine, and the founder of Gen-Next Jewelers.  He also steals and shares your best ideas and quotes on his Tumblr [&hellip... Read More
Gini Dietrich

Marketing Has a Long Way to Go

By: Gini Dietrich | January 26, 2011 | 
79
I have this darling friend named Jackie Lampugnano who, every time I see her name, I think she is my aunt (I have an aunt named Jackie Lampros). We started off Twitter friends because of a mutual love of shoes and have even been shoe shopping together (bad influence, cough!). Jackie works for Walker Sands, the agency for Alterian, a social web content and monitoring company. [&hellip... Read More
Guest

Creating a Culture of Learning in Your Organization

By: Guest | January 25, 2011 | 
55
Gina Abudi is the founder of Abudi Consulting Group and is a foremost expert on the topic of leadership. According to Wikipedia, a learning organization is defined as “an organization that facilitates the learning of all its members and continuously transforms itself.” The concept of a learning organization was later refined by Pedler, Burgoyne and Boydell in The Learning Company: A Strategy for Sustainable Development, as:  “An organization [&hellip... Read More
Gini Dietrich

How “No Comment” Has Edelman In Trouble

By: Gini Dietrich | January 25, 2011 | 
113
Uh oh. Edelman is in trouble again…this time over a media request from Ragan about Best Buy On. Mark Ragan, who most of you know if you’re in the PR industry, asked one of his reporters to contact Best Buy to interview them about their new On, the new “magazine” they’ve created for customers. Mark, like a lot of us, see the trend of companies becoming publishers [&hellip... Read More
Guest

The Social Media Balance: How Do You Find It?

By: Guest | January 24, 2011 | 
50
Tony Hastings is the man behind the Top 10 Blog. So what do I mean by balance? That really depends on your reasons for using social media and what your aims are with your blogging, tweeting, and ‘socialising’. To my mind there are three types of social media users and the concept of balance will be different for each group... Read More
Gini Dietrich

Hiring a PR Firm

By: Gini Dietrich | January 24, 2011 | 
46
There has been quite a bit of discussion here of late about the PR industry; why Doug Davidoff thinks we don’t have a seat at the proverbial table, why The Economist is completely off-base about our industry today, and why Les McKeown is tired of hearing about the shiny, new penny from PR professionals. Because of all of that discussion, and because I know a good [&hellip... Read More