Gini Dietrich

Use Gen Y Stereotypes to Your Advantage

By: Gini Dietrich | July 19, 2010 | 
22
Guest post by Matt Cheuvront, founder of MATTCHEVY and part of Gen Y What is the first thing you think of when you hear “Gen Y”? Almost unanimously, the first adjective that comes to mind is “entitled.” Yep, Generation Y is arrogant, conceited, ungrateful, and demands instant gratification. We know more than you, we’re better than you, so if you could just accept that, we’d all [&hellip... Read More
Gini Dietrich

Outdoor Exercise: The Rules of the Road

By: Gini Dietrich | July 19, 2010 | 
50
On Friday, Angelica Colantuoni and I were riding our bikes along the Lakefront (Chicago, for those of you who have never been). Just as we rounded the corner at North Avenue Beach, we saw a jogger go flying across the path, as a cyclist ran right into her. The jogger crossed the path, from east to west, without looking to see if anyone was coming from [&hellip... Read More
Arment Dietrich

Tips for Getting More Comments On Your Blog

By: Arment Dietrich | July 18, 2010 | 
39
Spin Sucks reader Kara Vanskike sent me an email recently saying: “Our blog has been up and running for about a year and a half.  We know it’s being read through analytics and in person comments, but we really struggle to get people to comment on the posts.” Despite what many people think, it’s not as easy as starting a blog, publishing a few posts, and [&hellip... Read More
Gini Dietrich

Brainstorming: “Yes, and” Like an Improviser

By: Gini Dietrich | July 15, 2010 | 
18
Guest post by Liz Caradonna, an associate at Zócalo Group and a lifelong improviser In improv, “yes, and” is shorthand for the state of being completely open, accepting and uncritical toward the contributions of your scene partner. So accepting, in fact, that you’re able to embrace and extend your partner’s ideas as if they were your own. Someone on stage just called you “Grandpa”? Accept and [&hellip... Read More
Gini Dietrich

Twitter Handles: My Name or a Nickname?

By: Gini Dietrich | July 15, 2010 | 
61
It’s a Twitter week! My friend Jennifer MacDonald asks, “I have been pondering and asking many people their opinion on Twitter handles. If you are a professional in the social media space, should your Twitter handle be your real name, or is it ok to use a nickname/hobby? If you use a nickname, do you still appear as a professional to those who do not know [&hellip... Read More
Gini Dietrich

Either You Love or Hate Twitter

By: Gini Dietrich | July 14, 2010 | 
44
On this week’s InsidePR, Martin Waxman, Joe Thornley, and I discuss the resistance people have to using social media. We thought we were solely going to talk about Ivor Tossell’s article about Twitter in The Globe and Mail, but we ended up discussing social media as a whole. You can listen to it here. Our conversation led me to thinking about a comment I made a [&hellip... Read More
Gini Dietrich

Expert Q&A: David Olson from ARANet

By: Gini Dietrich | July 14, 2010 | 
0
As part of our expert Q&A series, we chatted with David Olson, vice president at ARANet, about what’s happening in the more traditional media relations world with the changes in our industry. We’ve used them for many years and have watched them change with the times, by adding links and SEO, which have been very beneficial for us and our clients. But we’ve been a little [&hellip... Read More
Gini Dietrich

LeBron James: A PR Nightmare

By: Gini Dietrich | July 13, 2010 | 
42
I know none of us want to give any more ink to LeBron James, but I have something to say about the PR nightmare he created for himself. Look, I wanted him to come to Chicago just as much as the next guy (but maybe not as much as Philip Nowak). I wanted him to take the challenge the Bulls created, with help from Leo Burnett, [&hellip... Read More
Gini Dietrich

Ten Tips to Improve Your Writing

By: Gini Dietrich | July 13, 2010 | 
14
Guest blog written by Susan Hart, APR, the founder of Hart Public Relations I knew I’d be a writer when my eighth-grade English teacher told me to read aloud my essay on her two-page assignment called “If I could go anywhere in the world, where would that be and why?” While everybody else tried to stretch into two pages dreams of DisneyWorld, Six Flags, or the [&hellip... Read More