Gini Dietrich

Pivot Your Business: What Hitchcock Can Teach Entrepreneurs

By: Gini Dietrich | November 11, 2013 | 
By Gini Dietrich In the movie Hitchcock, there is a scene where he is lamenting to his wife, Alma, that no one wants to make the movie Psycho because it was a large departure from his previous movies. Though he suggested an inexpensive budget and a fast timeline, Paramount Pictures still rejected him, claiming their sound stages were booked, though the industry was in a slump. So Hitchcock [&hellip
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Lindsay Bell

The Three Things, Edition 55

By: Lindsay Bell | November 10, 2013 | 
Welcome to the 55th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss. We’ve been doing this for over a year now, and have a new weekly contributor to introduce you to. Welcome Joe Cardillo, a smarty-pants friend of Spin Sucks who works for in project & business development. So, this week, we bring you three things [&hellip
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Gini Dietrich

Gin and Topics: A Storm Hits Nova Scotia and Moms are Wow

By: Gini Dietrich | November 8, 2013 | 
By Gini Dietrich Big game this Sunday! The Bears, Lions, and Packers are tied for first place in our division…and we play the Lions. As is tradition, Patrick Reyes is driving down from Detroit to go to the game with us. Let’s hope his trip is for naught. For good luck, please join in singing the Bears fight song. Bear down, Chicago Bears. Make every play clear [&hellip
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Shanna Mallon

Seven Pinterest Content Marketing Tips

By: Shanna Mallon | November 7, 2013 | 
By Shanna Mallon As it turns out, there’s more to Pinterest than pretty pictures. For brands, Pinterest is a great resource for spreading the word about what you make, and who you are. In fact, when used strategically, Pinterest not only helps you promote your brand, but also observe what’s popular, enhance your branding, and more. With that in mind, here are some tips for making [&hellip
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Gini Dietrich

Fiction, Write Club, and Content Creation

By: Gini Dietrich | November 7, 2013 | 
By Gini Dietrich If you’ve been hanging out around Spin Sucks for a year or more, you’ll know I’m a big fan of reading fiction to help your writing. I don’t talk about it a ton, but it comes out every once in a while, particularly after I’ve read a really good book (cough, Defending Jacob, cough). That’s why, during Content Jam, I was so excited to see [&hellip
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Tom Elgar

Educate Using Content Because No One Reads the Manual

By: Tom Elgar | November 6, 2013 | 
By Tom Elgar The amount of time an Internet user devotes to the content of a particular webpage has been decreasing steadily over time: From one minute 30 seconds per page in 1998, to 1.2 nanoseconds in 2013. Bottom line? The amount of time available to engage your customers on your home page is falling fast. This makes the job of web designers and developers steadily [&hellip
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Arment Dietrich

Distribution Methods: Match Your Content With Your Audience

By: Arment Dietrich | November 6, 2013 | 
By Clay Morgan I developed a theory I still think might be partially right – Jeff Bezos purchased the Washington Post to study newspaper distribution methods. I may be wrong and I think he’ll undoubtedly bring some unique perspectives to the iconic paper, but I can’t help but wonder if that’s the case. After all, when I was still running the DNJ Media Group, just a week [&hellip
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Jessica Davis

How Content Marketing and Human Emotion are Interrelated

By: Jessica Davis | November 5, 2013 | 
By Jessica Davis It is a common belief among marketers that consumers make buying decisions based on emotions, and rationalize their choices based on logic. This is perhaps one of the oldest and most revered thoughts in marketing. When it comes to content marketing, however, this idea is a bit modified. Consumers today are influenced by research, social proof, and a variety of other factors before making [&hellip
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Gini Dietrich

How Content and Social Media Fit into a CEO’s Day

By: Gini Dietrich | November 5, 2013 | 
By Gini Dietrich On Sunday afternoon, I sat down to chat – via Skype video – with Dan Cristo, the co-founder of Triberr. He’s speaking at SES Chicago this week on the topic of blogging and, rather than go into a room full of people and extol his wisdom on the topic, he has collected soundbites from bloggers that he’ll show during his presentation. (A very [&hellip
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