Gini Dietrich

Five Tips for Preparing for 2012

By: Gini Dietrich | December 14, 2011 | 
I’m not going to lie. 2011 has been a terrible year. I’m thankful it’s nearly over. But 2012? It’s shaping up to be a good year. A really good year. Sure, we’ve hit the double dip recession and the economy doesn’t look like it’ll rebound until 2013. But it’s still going to be a good year. Why? Because we’ve gotten lean and mean, we’ve figured out ... Read More

Twitter Brand Pages are Pointless

By: Guest | December 13, 2011 | 
Today’s guest post is written by Brian Meeks. Twitter introduces brand pages. Some people say it will be a game changer. Those people are idiots. It won’t be a game changer, because NOBODY uses Twitter for tweeting…or at least they shouldn’t be. So now I am filled with my trademarked “Howler Monkey Angst.” It isn’t that they are making an effort to improve the Twitter site ... Read More
Gini Dietrich

Five Ways to Deal with Negative Online Comments

By: Gini Dietrich | December 13, 2011 | 
When I speak, it’s pretty typical I’ll hear something along the lines of, “What happens when we begin participating online and someone says something bad about us?” The fact of the matter is, people are already saying bad things about you. You have unhappy employees, upset customers, even belligerent investors. The web doesn’t change that. Sure, those people now have a megaphone, but you have a huge opportunity. Because ... Read More

Cross-Domain Tracking In Google Analytics

By: Guest | December 12, 2011 | 
Today’s guest post is written by Tim Frick. Google analytics  offers a wealth of tools for tracking website performance. But what if the most important site functions—such as e-commerce, donations, event registration, or ticket purchases—take place on another site? You’re in luck, Google has a powerful data tracking app for this... Read More
Gini Dietrich

Disclosure and Ethics In PR

By: Gini Dietrich | December 12, 2011 | 
Five years ago, Wikipedia would not allow PR people to edit or change anything on the site because they found too many of our peers were editing things to be company-friendly and full of controlled messages. So they banned us. More recently they changed the rules to allow us back on, with the policy around conflict of interest pretty darn clear: All users must disclose their ... Read More
Gini Dietrich

Gin and Topics: Playboy, Siri, and a 666 Sticker

By: Gini Dietrich | December 9, 2011 | 
It snowed! It snowed! It finally snowed! Granted, it’s just a dusting, but now I can say December 9 is when we FINALLY got snow in Chicago. I think this is the latest we’ve ever had snow. I hope Mother Nature makes up for it in the coming weeks. While I’m thinking about snow, which makes me think about Christmas, you only have 15 shopping days ... Read More

Two Major Changes to SEO this Year

By: Guest | December 8, 2011 | 
Today’s guest post is written by Adam Justice. SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. Every few months there is a new set of best practices, and another group of web properties are adversely affected by changes. This year, in particular, has been especially harsh on websites ... Read More
Gini Dietrich

Measuring Results at the Enterprise Level

By: Gini Dietrich | December 8, 2011 | 
That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise. Rusty Speidel, a friend I met on Twitter who later became a close offline friend (mostly because we both road bike), has been giving me a hard time about measuring results. He thinks marketing expertise and elbow ... Read More
Arment Dietrich

Five Ways to Be Productive While Unemployed

By: Arment Dietrich | December 7, 2011 | 
Today’s guest post is written by Molli Megasko.  Did you know 9.2 percent of 25- to 34 year-olds are unemployed in America? I’m not an expert at being out of a job. In fact, I don’t know what it’s like, and I’m definitely not sitting here saying it’s easy by any means. What I do know is how to look attractive while being unemployed. Besides the ... Read More