Yvette Pistorio

Social Media Crisis Management: Lessons Learned from British Airways

By: Yvette Pistorio | September 25, 2013 | 
60
By Yvette Pistorio As a community manager, we’re used to disgruntled customers taking to Twitter to vent their grievances about, well, pretty much anything. But this is new! A consumer turned one of these grievances into an ad! If you haven’t heard of it, I’ll recap it for you quickly: Hasan Syed’s parents flew British Airways from Chicago to Paris, and realized one of their bags [&hellip
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Shanna Mallon

Visual Content: How Starbucks Uses Instagram

By: Shanna Mallon | September 24, 2013 | 
21
By Shanna Mallon With 1.5 million followers (and counting!), Starbucks is a big brand that knows what it’s doing on Instagram. From posting pretty pictures of its products to amplifying a strong sense of its brand with relevant visual content, the company uses Instagram to reinforce its messaging and to connect with its fans. And while your company might not be Starbucks, here’s how you can [&hellip
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Gini Dietrich

Social Media Policy: When Are Your Own Opinions Not Okay?

By: Gini Dietrich | September 24, 2013 | 
100
By Gini Dietrich A couple of years ago, I watched a young woman tweet about how much she hated her job and her boss. Part of me wanted to message her to tell her to take that stuff off the public timeline. Clearly she didn’t know what she was doing. And then I saw her boss tweet to her, “No worries. You’re fired.” I’d venture to [&hellip
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Martin Waxman

Publicity: Confessions of a Publicist

By: Martin Waxman | September 23, 2013 | 
20
By Martin Waxman I started my career in PR as an entertainment publicist. That’s what it said on my business cards and I was so proud of that title. I was no Sidney Falco, but Sweet Smell of Success has always been one of my favorite movies. As a publicist, my job was getting things noticed by the mainstream media. And because I was dealing with [&hellip
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Gini Dietrich

Content Marketing: How SEO Affects What You Write

By: Gini Dietrich | September 23, 2013 | 
58
By Gini Dietrich It’s no surprise Google continues to change its algorithms to prevent people from gaming the system. Panda, Penguin, in-depth articles, death of news releases…the constant changes are confusing and hard to keep up with even if you’re not a content farm or practice black hat search engine optimization. If you consistently produce relevant and interesting content, the good news is a tweak to [&hellip
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Lindsay Bell

The Three Things, Edition 49

By: Lindsay Bell | September 22, 2013 | 
11
By Lindsay Bell-Wheeler Welcome to the 49th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip
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Yvette Pistorio

Gin and Topics: Star Wars, Broadway Rap Songs, and End Zone Dancing

By: Yvette Pistorio | September 20, 2013 | 
11
By Yvette Pistorio Another week comes and goes…do weeks seem to be going by really, really fast or is it just me? You know what, don’t answer that! Labor Day weekend has come and gone, my tan is fading, but my favorite season is upon us! Although we did have a few 90 degree days in Chicago a few weeks ago, which was a nice, last [&hellip
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Kate Finley

Five Tips to Get Last Minute Media Coverage

By: Kate Finley | September 19, 2013 | 
12
By Kate Finley If you’re a PR professional and an idealist, please stand up. You’re not alone. Most of us are, and that’s part of why we are so good at what we do. We see the bright side in order to add sunshine and joy to our clients lives through reputation building, increased awareness, tangible results, and bright, shiny, media coverage. Unfortunately, when it comes [&hellip
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Arment Dietrich

Work/Life Balance: The Cost of Always Being On

By: Arment Dietrich | September 19, 2013 | 
104
By Jason Konopinski I have a confession: I despise business travel. As someone who values their routine, shuffling through security, subjecting myself to scans of my private bits, and wrangling itineraries and bookings just isn’t my idea of a good time. Forced downtime doesn’t jive with my personality. It’s also why I choose Amtrak for business travel over planes three to one. Free WiFi and comfortable [&hellip
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