Guest

Two-Minute Drill: NFL’s PR Mess Goes from Bad to Worse

By: Guest | November 9, 2010 | 
38
Guest post by Harrison Kratz, a junior at Temple University and president/founder of Kratz PR & Management. When I was asked to write this post, I was told to pick a topic I was passionate about. I immediately knew the direction I was going to take. I have always been passionate about the NFL, but that passion is now for the wrong reasons. During the past [&hellip... Read More
Gini Dietrich

Holy Crap, Cooks Source!

By: Gini Dietrich | November 9, 2010 | 
153
Holy crap, Cooks Source! What the heck are you thinking?! By now you’ve probably heard that the magazine is in a whole lot of hot water. Monica Gaudio wrote a piece about the origins of apple pie on a website for medieval recipes. She was alerted by a friend that the piece had run in Cooks Source with her byline (the friend just had the intention [&hellip... Read More
Guest

How to Piss-Off Your Customers without Really Trying

By: Guest | November 8, 2010 | 
60
Guest post by Carol Roth, author of the Unsolicited Business Advice blog and The Entrepreneur Equation. After a recent stay in Vegas (for business, of course…), on the night before check out, I received a letter on my nightstand. I walked over to the full-sized, high-quality parchment and read the first few words: “Dear Valued Guest” There isn’t much that could make me feel less valued [&hellip... Read More
Gini Dietrich

Good to Great: How You Can Become a Level 5 Employee

By: Gini Dietrich | November 8, 2010 | 
22
I first blogged about this for Becky Johns on her “Required Reading” from PRWeek blog. So if you read it over there, move along. There is nothing new to see. Unless you feel like visiting the comments, which are always interesting and don’t always have anything to do with the post. I can’t help it. My friends are crazy. So enjoy reading, join the conversation, or [&hellip... Read More
Gini Dietrich

Top 5 Stories for Week Ending November 5

By: Gini Dietrich | November 5, 2010 | 
13
In Chicago, we were promised snow last night and we didn’t get snow! Between Utah (my home state) and Colorado already getting snow and it getting close to ski season, I’m really homesick right now (but no, mom, I’m not moving back). It’s funny how long I’ve been gone, yet my heart still longs to be in the mountains from October through March. When Project Jack [&hellip... Read More
Arment Dietrich

Can a Tweet be More Effective than a Super Bowl Ad?

By: Arment Dietrich | November 4, 2010 | 
5
Ford Motor Company believes social networking sites such as Facebook and Twitter can gain them greater word-of-mouth opportunities within their target audiences for less money than Super Bowl ads. “Customers are spending as much time with the mobile smart phone or online as they are watching TV now, so our advertising dollars have to flow to where the people are,” says Jim Farley, Ford’s marketing chief. [&hellip... Read More
Gini Dietrich

Business and Leadership Blogs to Read

By: Gini Dietrich | November 4, 2010 | 
14
It’s Arment Dietrich Facebook question of the week time! Abbie Fink asks, “Which business and leadership blogs should I read?” Along with a plea to donate $10 to help end malaria-related deaths in Africa. I give Abbie some blog suggestions that are NOT marketing, communication, or social media related. What would you add? (If you can’t see the video in your Reader, click here and it [&hellip... Read More
Guest

10 Tips to Become a More Successful PR Pro

By: Guest | November 3, 2010 | 
84
Guest post by Matthew Royse, author of Knowledge Enthusiast. In today’s ultra-competitive PR world you need to find ways to stand out. Following are 10 things that continue to help me become a more successful PR pro. I hope they help you, too. Do your homework. A mass pitch never amasses a lot of coverage. Before you pitch a journalist or blogger, know what they cover. [&hellip... Read More
Gini Dietrich

Inside PR Is Yours

By: Gini Dietrich | November 3, 2010 | 
13
You may or may not know that I co-host Inside PR every Wednesday with Martin Waxman and Joe Thornley, two of my favorite Canadians (don’t worry Andy Donovan and Danny Brown, I said “of”). The podcast airs every Wednesday and we’re now on episode 27 so I think we’ve finally gotten the hang of it! We discuss our views on everything from PR and communications to [&hellip... Read More