Gini Dietrich

The Three Things, Edition 4

By: Gini Dietrich | October 21, 2012 | 
17
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 108Welcome to the fourth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. What do you think of this series so far? Do you like it? Are you getting new and different content you wouldn’t otherwise see/listen to/read? Let us know in the comments! The Three Things arrives in your inbox on Sunday [&hellip... Read More
Gini Dietrich

Gin and Topics: Steve Martin and First World Problems

By: Gini Dietrich | October 19, 2012 | 
53
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 101I keep thinking the best Gin and Topics has been done and then someone sends me a video that is so hilarious, I get to outdo myself. Again. Until last week, the very best issue was Will Ferrell and Jimmy Fallon dancing and singing about tight pants (cough, hipsters, cough). And then last week Richard Simmons on [&hellip... Read More
Guest

Social Fakers: What Do Numbers Mean these Days?

By: Guest | October 18, 2012 | 
61
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 280Today’s guest post is by Hessie Jones All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really? As Zuckerberg pointed out,“We have this ethos where we want to be a culture of builders, right? We don’t want to overly celebrate any particular milestone.” Wise words, Zuck! Shortly after this momentous media celebration, the following article appeared, [&hellip... Read More
Gini Dietrich

Trolls, Smear Campaigns, and Reputation Management

By: Gini Dietrich | October 18, 2012 | 
66
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 293I am a big fan of The Good Wife. Not only because it’s set in Chicago, but because it’s really well-written (and, let’s be real, Mr. Big is on it). My winter training has begun, which means I’m stuck on the trainer for one or two hours four times a week. The Good Wife (and Revenge and [&hellip... Read More
Yvette Pistorio

Four Brands Using Instagram Really Well

By: Yvette Pistorio | October 17, 2012 | 
70
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 386 Today’s guest post is by Yvette Pistorio. I love Instagram. I can take the world’s worst picture and boom! Instagram to the rescue! It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives [&hellip... Read More
Gini Dietrich

Using Twitter to Disseminate News Without a News Release

By: Gini Dietrich | October 17, 2012 | 
73
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 430I’ve never been a fan of the news release. I’ll go ahead and put it right out there. I think it makes PR pros lazy and clients too controlling. And it typically has no real effect on whether or not a journalist covers your story. In fact, earlier this year, I wrote, “No One Cares About Your [&hellip... Read More
Guest

Fighting Hunger with No Names

By: Guest | October 16, 2012 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 121 Today’s guest post is by Geoff Livingston Given who reads Spin Sucks I decided to open the kimono and show the social strategy behind the #hungertohope campaign today for World Food Day, an ad hoc strategy that was built to address a critical weakness. For a variety of time and legal reasons, we were not able to [&hellip... Read More
Gini Dietrich

The Complete Marketing Communications Measurement Guide

By: Gini Dietrich | October 16, 2012 | 
119
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 421The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all [&hellip... Read More
Guest

Bad PR Recovery: Tips from the Celebrity Set

By: Guest | October 15, 2012 | 
9
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 6Today’s guest post is by Luis Salazar. Celebrity bad behavior is so common nowadays that most people barely bat an eye when they hear about it. Whether cheating on their significant others, brawling in clubs, shoplifting, or crashing into innocent pedestrians with their luxury cars, celebrities certainly are keeping their PR teams busy. And as Mel Gibson, [&hellip... Read More
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