Gini Dietrich

Can Algorithms Replace Human Writers? (Part Two)

By: Gini Dietrich | June 12, 2012 | 
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Tweet Share Share +1 Pin EmailShares 199A few weeks ago, I wrote a blog post about Narrative Science and the idea around algorithms replacing humans for news stories. At the time, I based my cynical piece (as is my custom) on the things I’d read in Wired, Crain’s, Slate, and The Atlantic. My biggest issue with the company is the idea that a computer could replace, [&hellip... Read More
Guest

Two Blogging Camps: Which is Better?

By: Guest | June 11, 2012 | 
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Tweet Share Share +1 Pin EmailShares 137Today’s guest post is written by Craig McBreen. Several weeks ago Gini Dietrich wrote about “smart” posts vs. those other posts. I think she kinda said: Stupid spreads like a virus. It’s not exactly like comparing Mad Men to Keeping Up With the Kardashians or Charlie Rose to Snooki, but those top 10 lists sure go viral, don’t they? After reading [&hellip... Read More
Gini Dietrich

The Four I’s of Leadership Communication

By: Gini Dietrich | June 11, 2012 | 
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Tweet Share Share +1 Pin EmailShares 322I’ll admit it. I read the Fifty Shades of Grey trilogy. I had to see what all the fuss was about. When I finished, I bought myself a copy of the June issue of Harvard Business Review, just so I could read something smart and well written. And, boy, am I glad I did! Not only has my intelligence returned, [&hellip... Read More
Gini Dietrich

Gin and Topics: Death, Fear, and Resurrection

By: Gini Dietrich | June 8, 2012 | 
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Tweet Share Share +1 Pin EmailShares 62When I got up in my hotel room this morning, I flipped on the news while I got ready and one of the news anchors said, “Well, we made it to Friday. Again.” Wow, dude! Way to grab life by the horns and be optimistic about what’s out there for you. I do have to say, though, my super early [&hellip... Read More
Guest

Where is Everybody? Why Webinar Attendance Doesn’t Matter

By: Guest | June 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 117Today’s guest post is written by Tom Bishop.  Ever been to the theater? There’s a feeling of anticipation as you enter the dimly-lit theater and find your seats. Your eyes adjust, and you notice that half the seats are empty. The orchestra tunes up, and on stage, you see the curtains part just a hair as somebody peeks out. Behind [&hellip... Read More
Gini Dietrich

The Future of Journalism from Warren Buffet’s Viewpoint

By: Gini Dietrich | June 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 329Last month, in a move that surprised many of us close to journalism, Warren Buffet bought newspapers – 63 of them, in fact. Now Buffet is not known for making high-risk or crazy investments. Quite the opposite. You know if Buffet is invested in something, you’d best get in on it, too. So why 63 newspapers? And why weeklies and [&hellip... Read More
Guest

Conducting Surveys: The Good, the Bad, and the Ugly

By: Guest | June 6, 2012 | 
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Tweet Share Share +1 Pin EmailShares 101Today’s guest post is written by Brian Meeks. I know almost as much about PR as I do about women. I won’t go into the math, but suffice it to say that it is a whole integer well south of zero. I do, however, know a thing or two about data. There is frequent discussion of measurement, which is what [&hellip... Read More
Gini Dietrich

PR Pro Charged with Barricading Reporter in Room

By: Gini Dietrich | June 6, 2012 | 
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Tweet Share Share +1 Pin EmailShares 263I was reading my friends over at PR Daily yesterday and what did I find, but a story about a PR guy (I can’t even call him a professional) who locked a reporter in a room so he was unable to ask his CEO any questions. Yes, you read that correctly. He locked the reporter in a room. But it’s [&hellip... Read More
Guest

How to Create Authentic, Fact-Based, Hype-Free PR

By: Guest | June 5, 2012 | 
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Tweet Share Share +1 Pin EmailShares 125 Today’s guest post is written by Tom Gable. Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong [&hellip... Read More
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