Gini Dietrich

Seven Tools for Writing Blog Posts

By: Gini Dietrich | June 18, 2013 | 
156
“You can’t catch a fish if you don’t put the bug in the water.” – Brad Farris, CEO of Anchor Advisors and founder of Enmast On Saturday, I went out for an early morning bike ride so I could get in the miles on the lakefront without fighting foot traffic later in the day. At the turnaround spot, I decided to go away from my usual [&hellip
... Read More
Shanna Mallon

Social Stories: How to Use Storytelling on Twitter

By: Shanna Mallon | June 17, 2013 | 
16
Humans love stories, so when you use the basic elements of narration on Twitter, it’s to your social marketing advantage. Do you know how to tell your brand’s story on that social network? Are you engaging your audience, even in 140 characters or less? The limitations of Twitter are no excuse for not putting storytelling to work, especially when you consider the ways others are turning [&hellip
... Read More
Gini Dietrich

Rest in Peace, Arthur Yann

By: Gini Dietrich | June 17, 2013 | 
44
On Thursday night, Arthur Yann was on the train home from the reception before Silver Anvils when he suffered a massive heart attack and passed away. He was 48. I first met Arthur in the same way I’ve met many of you…here on this blog. As the vice president of public relations for our industry’s trade organization – the Public Relations Society of America (PRSA) – [&hellip
... Read More
Gini Dietrich

The Three Things, Edition 36

By: Gini Dietrich | June 16, 2013 | 
1
Happy Father’s Day to all you dads out there! This is the 36th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can [&hellip
... Read More
Gini Dietrich

Gin and Topics: Mean Tweets and Our Preconceived Notions

By: Gini Dietrich | June 14, 2013 | 
29
Friday, we meet again! I both love and hate summer. I love it because of summer hours and riding my bike outside and getting a really terrible cycling tan, which renders wearing sundresses impossible. But I hate it because no one is around and it takes about 16,000 times longer to get any work accomplished. I guess I should be thankful for the extra time to [&hellip
... Read More
Mana Ionescu

Is Marketing Automation Cheating or Just Slightly Creepy?

By: Mana Ionescu | June 13, 2013 | 
45
When I asked my brainiacs’ circle if marketing automation was cheating, their responses ranged from: “Why would it be?” “It’s a non-issue.” “It’s smart marketing.” “Maybe it’s slightly creepy.” At the same time, the question does come up. A lot. So let’s see, when is marketing automation smart, and when do we run the risk of going too far
... Read More
Gini Dietrich

Vote for the Spin Sucks Subtitle

By: Gini Dietrich | June 13, 2013 | 
101
As many of you know, I am in the middle of writing Spin Sucks, the book. It’s a little more than half-finished (yay!) and it’s getting down to crunch time. Not only do I have to finish the book by August 1, now is the time the edits begin and we have to choose a subtitle. You’d think the subtitle was the easy part. But you [&hellip
... Read More
Yvette Pistorio

Nine Reasons Fans Don’t “Like” Your Status Updates

By: Yvette Pistorio | June 12, 2013 | 
29
You know those times when you find a great meme/image/anecdote, and you share it on your Facebook page…only to see…nothing? Crickets. Yeah, I hate when that happens too. There’s nothing worse then thinking, “Oh this is going to be great” and then it falls flat. Why do I care so much? Because I care about our community and I want to make them laugh – or [&hellip
... Read More
Adam Smith

Online Marketing Strategy: The Early Bird Catches the Worm

By: Adam Smith | June 11, 2013 | 
7
By far, the best online marketing strategy is being able to seize a new opportunity before any of your competitors have a clue what’s going on. But it’s not just about setting yourself up to be the early bird. You have to be ready to catch the worm and ride the wave of popularity at its peak. This will enable your blog, service, or product to enjoy [&hellip
... Read More