Gini Dietrich

Is Facebook Making Us Lonely?

By: Gini Dietrich | May 17, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 290Earlier this month, there was an article in The Atlantic written about Facebook…and it’s effect on our loneliness. The article begins by telling the story of Yvette Vickers, the former Playmate and actress who was found dead in her home a year after she died. Her computer was still on and, when they checked her phone to see who she might have [&hellip... Read More
Arment Dietrich

Where Big Ideas Come From

By: Arment Dietrich | May 16, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 129Today’s guest post is written by Lisa Gerber. I wrote the first draft of this post by hand. I’m trying something new: I’m going to occasionally step away from the devices, limit distractions, and reflect. This is much easier said than done and I”ll explain why in a minute. But first, the reason for this little epiphany: Candy Chang [&hellip... Read More
Gini Dietrich

The Case for Integrating Social into a Larger Marketing Mix

By: Gini Dietrich | May 16, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 205I’m going to do something here I’ve never done before. I’m going to share an infographic! Jon Aston will be so proud. He’ll tell all of his friends and then we’ll be a big hit (not really; he hates infographics). And, truth be told, I’m not a fan of them, either. Particularly on Pinterest because they take up too [&hellip... Read More
Guest

How Content Creators Can Think Like Fiction Writers

By: Guest | May 15, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 137 Today’s guest post is written by Jill Pollack.  Reality TV is Giving Us Mental Whiplash I caught my college professor friend Susan watching one of “The Real Housewives” shows. I wanted to call her on it but before I knew it, I was sucked in, my head aching from the quick cut editing and crazy camera movements. Ah, [&hellip... Read More
Gini Dietrich

Writing for You…Or the People?

By: Gini Dietrich | May 15, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 191A few weeks ago, I came across an OpEd by Ann Patchett. It was in the New York Times and she was lamenting the fact there was no Pulitzer Prize winner in fiction this year. Before I go on, let me be clear I also think it’s a shame there were three finalists, but no Pulitzer Prize winner, too. But [&hellip... Read More
Guest

Your Business Logo: Does it Really Matter?

By: Guest | May 14, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 192 Today’s guest post is written by Amina AlTai. When businesses, new or old, take it upon themselves to hone their identity and tell the story of their brand through their logo, they are embarking on a huge endeavor; one that is rarely given enough consideration. A brand logo is an opportunity to speak to consumers’ subconscious and make [&hellip... Read More
Gini Dietrich

Marketing in the Round is Here!

By: Gini Dietrich | May 14, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 279Last May, I was in New York for BlogWorld and I met Geoff Livingston, for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. We already knew we think alike, putting business goals ahead [&hellip... Read More
Gini Dietrich

Gin and Topics: Man Named T-Rex and Dancing Harvard Boys

By: Gini Dietrich | May 11, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 54It’s been a crazy couple of weeks! I keynoted at Social Slam, took Mr. D to Vegas for his birthday, and co-keynoted (with Jay Baer) at Counselors Academy. And, on top of all of that, Marketing in the Round came out and, those of you who pre-ordered it began receiving it this week and sent in pictures (which we’ve [&hellip... Read More
Guest

Three Ways to Be a Better Integrated Marketing Professional

By: Guest | May 10, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 116Today’s guest post is written by Leah Nurik.  Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. These professionals were the first to embrace [&hellip... Read More
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