Gini Dietrich

Using Social Media for Business Growth

By: Gini Dietrich | May 6, 2010 | 
7
This was published in the May issue of Franchise Times. Last year, in this column, we took a look at the online crisis that was created for Domino’s when a couple of employees posted a damaging video on YouTube that took less than 24 hours to circle the world. After the story ran, Ramon DeLeon, a Domino’s franchisee in Chicago, sent me a note to say [&hellip... Read More
Gini Dietrich

Rewards and Challenges of Owning a Business

By: Gini Dietrich | May 6, 2010 | 
23
My friend Laura Scholz in Atlanta asks, “What is the most rewarding aspect of owning your own business? The most challenging?” I answer it here. But before you watch…let it be known there is a contest for a free copy of Les McKeown’s soon-to-be-published book, “Predictable Success.” Good luck!... Read More
Gini Dietrich

It’s Time to Rid PR Firms of the Billable Hour

By: Gini Dietrich | May 5, 2010 | 
29
Yesterday Martin Waxman, Joe Thornley, and I were recording our second podcast for Inside PR and our topic was the evil billable hour in PR firms. It’s live today and you can listen to it here. But, because a podcast is so one-sided and because we went off on a tangent that I want to explore further, I thought we could discuss it here... Read More
Gini Dietrich

Using the Internet for Business Growth

By: Gini Dietrich | May 3, 2010 | 
7
This was first published in my weekly blog on Crain’s this past Friday. An interesting survey was released a couple of weeks ago by Citibank that asked 552 small business owners if they use the Internet for business growth. Some highlights: · 81 percent of small businesses surveyed are not using social media; · 37 percent are not using their website to expand their business; · 84 percent [&hellip... Read More
Gini Dietrich

Using Social Media to Find a Job

By: Gini Dietrich | April 28, 2010 | 
32
On Tuesday I moderated a PRSA social media panel and the conversation has me thinking. While we didn’t spend a lot of time talking about how to find a job through social media, we did touch on it and the message was clear. I wanted to share it with you today to prepare you for Help A PR Pro Out (#HAPPO) day on Friday. First, to [&hellip... Read More
Gini Dietrich

Arment Dietrich Is Celebrating Five Years

By: Gini Dietrich | April 27, 2010 | 
29
In true Gini fashion, I didn’t realize yesterday was the Arment Dietrich five year anniversary until, well, I wrote the blog post and realized how long I’ve been a Vistage member. Oy. Unless it’s my own birthday, that has been ingrained in my head for well more than 30 years, I tend to forget until a day or two later (Feb. 10, if you’re wondering). Molli [&hellip... Read More
Gini Dietrich

My Real-Life MBA from Vistage

By: Gini Dietrich | April 26, 2010 | 
12
When I started Arment Dietrich five years ago TODAY, I did so pretty blindly. I didn’t know what I didn’t know, so I was blissfully unaware that I couldn’t just do client work and grow a business organically. Well, that worked for about a year. And then things got complicated. FICA taxes? Benefits? Employee handbooks? No shared offices between sexes? Collecting on invoices? Not getting paid [&hellip... Read More
Gini Dietrich

Boosting Your Career Via Social Media

By: Gini Dietrich | April 21, 2010 | 
26
Every week we invite our Facebook fans to post a question on our wall, which I then answer via video blog. This week, Jelena Woehr asks, “What is the best way a young professional can spend a few hours each week in order to give their current and future career a boost?&#... Read More
Gini Dietrich

iPhone 4G Prototype Means Checkbook Journalism for Gizmodo

By: Gini Dietrich | April 20, 2010 | 
15
I know today is supposed to be video blog day, but we are postponing for a day so we can discuss what’s going on with the iPhone 4G prototype, Gizmodo, and checkbook journalism. Never mind the latest reports that say Gizmodo may have been punk’d by Apple or the way they “outed” the 27-year-old engineer who “lost” the iPhone 4G prototype, I want to talk about [&hellip... Read More