Gini Dietrich

PR Conferences: Which Are the Best?

By: Gini Dietrich | February 10, 2011 | 
47
It’s video blog time! This week a real video instead of my Blair Witch Project-esque video of the Great Chicago Blizzard. The Arment Dietrich Facebook question of the week comes from Erica Allison, founder of Allison Development Group. She asks, “OK, because it’s on my mind and I’m planning my educational opps for the year, which two conferences are a MUST ATTEND for a PR pro [&hellip... Read More
Arment Dietrich

Social Media is No Longer Super Neat-o

By: Arment Dietrich | February 9, 2011 | 
31
This post was already cooking in my brain last week and then Gini Dietrich wrote about  social media in Egypt. She got in my head a little bit but I have more to say, so pardon some of the redundancy (we could all use a little repetition, couldn’t we?). I had a real estate developer client many years ago. They were very proud of the fact [&hellip... Read More
Gini Dietrich

The Groupon Bubble Is About to Burst

By: Gini Dietrich | February 9, 2011 | 
151
Alright. I give! I wasn’t going to blog about the Groupon Super Bowl ad, but here I am. If you haven’t seen it yet, here it is. Watch it quickly for me. Go on. It’s only 30 seconds. Honestly? It didn’t bother me as much as it seems to have bothered CNN, the Chicago Tribune, the Wall Street Journal, and more. Then again, I’m not a [&hellip... Read More
Guest

Business Development In the Post-Recession Market

By: Guest | February 8, 2011 | 
17
Barbara Weaver Smith is founder and president of The Whale Hunters, a strategic sales coaching company that helps small businesses grow fast by selling bigger deals to bigger customers. What are you doing to be a post-recession winner? Historically, we know that recessions spur innovation, big ideas, new products, and new services that propel small companies to greatness.  Small companies benefit more than larger companies, simply [&hellip... Read More
Gini Dietrich

BlogDash Launches; Offers Relationship-Based Alternative

By: Gini Dietrich | February 8, 2011 | 
6
Every once a while a tool comes around and you think, “I have to have that!” And you have to have it so much, you’re willing to pay for it (cough, see yesterday’s blog post, cough). Well, that’s the case with BlogDash. Truth be told, I was first enticed by David Spinks. I like him a whole bunch and I was curious what he had up [&hellip... Read More
Guest

Love Drop: Making Money By Giving It Away

By: Guest | February 7, 2011 | 
29
Nate St. Pierre is the founder of ItStartsWith.Us, a global group of people committed to changing the world in just 15 minutes a week. I probably read only about 10 blogs regularly (oh, the horror!), and Spin Sucks is one of them. The main reason I come here is for all the straight talk from smart people. Gini Dietrich leads the charge, and the rest of [&hellip... Read More
Gini Dietrich

Not for Free: Why We’ll Pay for Content

By: Gini Dietrich | February 7, 2011 | 
81
Yeah. I know. I spend a lot of time reading the blogs at Harvard Business Review. I can’t help it. So much of what they write is so far from reality that it’s great for me to read what they’re thinking in think tanks without any real world application. They have the university approach – really smart people who get theory, but have never applied it. [&hellip... Read More
Gini Dietrich

Monkeys, Ice Cream, and Everything In Between

By: Gini Dietrich | February 5, 2011 | 
84
Back to our regularly scheduled programming, albeit a week late. I’ve been thinking about this series and I know it’s being received well because of the traffic numbers, but I hate “Top Five Stories for Week Ending XXX.” We need a new name. Danny Brown has Sunday Brunch. Beth Harte has Saturday Morning Reads. Lisa Barone has Weekend Coffee Links. Ingrid Abboud has SuperPost Sunday. And [&hellip... Read More
Gini Dietrich

Kenneth Cole Demonstrates How Not to Use Twitter

By: Gini Dietrich | February 4, 2011 | 
159
We interrupt your regularly scheduled #FollowFriday to bring you the Kenneth Cole Twitter fiasco. Typically I would wait until Monday to write about it, but it’s unfolding as I write this and it’s too important to wait. Plus…it’s a PR nightmare and you all know how much I love a good crisis! But, first. Allow me to tell you a story about Habitat, the furniture company [&hellip... Read More