Gini Dietrich

Eight Steps for Getting Buy-In and Managing Change

By: Gini Dietrich | December 13, 2010 | 
30
It’s an interesting time at Arment Dietrich right now. We have the AD team and we have the Project Jack Bauer team and some of us are straddling both. To say I’m doing a great job at leading both teams is being overly nice. And because I’m not doing a great job, it’s something I’ve been thinking a lot about and talking about with individuals on [&hellip... Read More
Gini Dietrich

The Top Five Stories for Week Ending Dec. 10, 2010

By: Gini Dietrich | December 10, 2010 | 
9
Well, one more week down and only 14 shopping days left. Are you ready? Other than the Lakers backpack I bought my youngest brother (he’s 10 and I don’t fight it because the Bulls aren’t great) that was returned and a Target run for stocking stuffers, I am ready! I’m finished speaking for the year. I’m finished with business travel for the year. I ate my [&hellip... Read More
Arment Dietrich

Billboard Chart Goes Social (50)

By: Arment Dietrich | December 9, 2010 | 
1
The infamous Billboard music chart is keeping up with the times by launching the Social 50 Music Chart.  Traditionally, Billboard tracks the music chart by reviews, profits, and articles.  The new list will track based on page views, number of fans and followers, online song plays, and streams to external pages. (So if I post the new Cee Lo song to my Facebook page, that now [&hellip... Read More
Gini Dietrich

Handling Negative Comments Online

By: Gini Dietrich | December 9, 2010 | 
20
The Facebook question of the week comes from my cutie patootie friend Samantha Collier (BTW, I said she was just @samtara in the video, but the correct link is here). She asks, “How should one respond to negative feedback, differing opinions, etc., through social media?” My answer is in the video (which, if you’re viewing through your RSS feed and can’t see, you can click here [&hellip... Read More
Guest

The Word Elite Should Not Be In Your Social Media Vocabulary

By: Guest | December 8, 2010 | 
26
Guest post by David Murray, director of social web communications for re:group. Look up the definition of the word “elite,” and you get the following: A group or class of persons or a member of such a group or class, enjoying superior intellectual, social, or economic status. The best or most skilled members of a group. If there is one thing I’ve observed this past year, [&hellip... Read More
Gini Dietrich

PR People Suck

By: Gini Dietrich | December 8, 2010 | 
65
Alright. That’s a gross generalization. After all, I’m a PR professional. And I’m pretty darn good at my job. But this blog isn’t named Spin Sucks because we don’t like DJs. It’s named Spin Sucks because there are far too many PR people who do, indeed, suck. It’s a joke in our office. I always say, “I love it when other PR people make us look [&hellip... Read More
Guest

Six Reasons Facebook Places Might Just Beat Foursquare

By: Guest | December 7, 2010 | 
31
Guest post by Nate Riggs, owner of Social Media Strategies. Recently I was sitting on a panel at a SMC Columbus event watching another panelist speak about social search. Halfway through, my friend Rocky leans over to me and says: “Google buys up the technologies they want. Facebook just builds them.” Huh. If you think about it, that’s a fairly accurate statement. Facebook has always been [&hellip... Read More
Gini Dietrich

The Facebook PR Mess with “60 Minutes”

By: Gini Dietrich | December 7, 2010 | 
43
On Sunday night, “60 Minutes” had Mark Zuckerberg on to discuss the new Facebook layout and changes. It was pretty funny to watch people on Facebook before it aired – everyone was waiting for the game to end so they could watch “60 Minutes.” And then, of course, we all discussed it during and after the show. It was fun and a great sense of community. [&hellip... Read More
Guest

Why Groupon Should Have Taken the Google Deal

By: Guest | December 6, 2010 | 
14
Guest post by Rusty Speidel, founder of Rowdy.com. I’ve been reading all week about the incredible numbers surrounding the Groupon/Google deal. Six billion dollars is a LOT of cash for a digital business, no matter how mature. There are so many pundits on both sides of this thing that it’s starting to make me dizzy and I have to say everyone has been making some pretty compelling arguments. [&hellip... Read More