Arment Dietrich

Branded Content: Tales From the Dark Side

By: Arment Dietrich | September 2, 2010 | 
9
As a former journalist and current manager of Spin Sucks, a proud outpost of branded content, many of my old colleagues would probably say that I’ve gone over to the dark side. When I was a cub reporter at a small newspaper on the central coast of California nearly a decade ago, a respected veteran reporter on staff, upon resigning from her post, left me a [&hellip... Read More
Gini Dietrich

How Do We Get On the First Page of Google?

By: Gini Dietrich | September 2, 2010 | 
15
Nicole Ashton asks on the Arment Dietrich Facebook wall, “How do we get on the first page of Google without paying an arm and a leg?” I have three resources for her, ranging from free to $500 per month. Which resources do you recommend?? (If you’re receiving this via RSS and can’t view the video, click here)... Read More
Arment Dietrich

Four Challenges Facing Location-Based Services

By: Arment Dietrich | September 1, 2010 | 
16
Guest post by Mike Schaffer, social media and online marketing manager at Iostudio. Despite the incessant buzz in the marketing industry surrounding Foursquare and Facebook Places, I see four major challenges facing location-based services. For all the hype, only four percent of adults are using these services (not to mention the 84 percent of adults who have no idea what they are). Clearly, not a ton [&hellip... Read More
Gini Dietrich

Equality in the Workplace for Women

By: Gini Dietrich | September 1, 2010 | 
45
As of late, there has been quite a bit written about equality in the workplace for women. First an absolutely scathing article, “Equality, Suffrage, and a Fetish for Money” was posted on the U.S. Chamber of Commerce blog about how ridiculous women are being in wanting equality (read the comments – it absolutely blows my mind people like Harrytoo exist in our country). Yes, on the [&hellip... Read More
Arment Dietrich

Five Steps to Better Communication with Customers

By: Arment Dietrich | August 31, 2010 | 
6
Guest post by Anna Barcelos, co-moderator of #IMCChat. Many organizations have an abundance of data. The big question is how are they using it to better communicate with customers and prospects? Additionally, some of this valuable information resides outside of marketing, making it a challenge for effective, relevant marketing and communications. From an integrated marketing communications (IMC) perspective, the best use of customer/prospect data is aggregating [&hellip... Read More
Gini Dietrich

You No Longer Control Your Company’s Brand

By: Gini Dietrich | August 31, 2010 | 
21
Steve McKee, the founder of McKee Wallwork Cleveland, BusinessWeek advertising columnist, author of When Growth Stalls, and friend wrote recently here about branding and how the tide has shifted. He says you no longer control your company’s brand; your customers do. Think about that for a second. You no longer control your company’s brand; your customers do. It used to be that the big, Fortune 500 [&hellip... Read More
Arment Dietrich

David and Goliath: How Small Businesses Can Defeat Their Large Competitors

By: Arment Dietrich | August 30, 2010 | 
8
Guest post by John Heaney of Orange Envelopes. Entrepreneurs perpetually play the role of David against their Goliath corporate competitors. And, just like their biblical counterpart, small businesses can defeat their large competitors by outmaneuvering, out-imagining, and outperforming them. In a recent scholarly analysis, “How the Weak Win Wars: A Theory of Asymmetric Conflict,” author Ivan Arreguin-Toft analyzed battles between very large armies and small forces and concluded that during the [&hellip... Read More
Gini Dietrich

Paying Employees for Innovative Ideas: Why It Doesn’t Work

By: Gini Dietrich | August 30, 2010 | 
26
Last week I had the pleasure of meeting Christopher Burgess in person. He is a senior security advisor at Cisco and we had a delightful debate about social media, networking online, and location-based technologies. A blog post with his advice on keeping yourself safe online is forthcoming, but today I want to talk about the discussion we had around paying employees for innovative ideas. Though I [&hellip... Read More
Arment Dietrich

Are Digital Devices Making Us Less Creative?

By: Arment Dietrich | August 29, 2010 | 
13
In a follow-up to Gini Dietrich’s video post discussing Angelica Colantuoni’s idea of “unplugging,” I thought this article from the New York Times, “Digital Devices Deprive Brain of Needed Downtime”, related.  It doesn’t exactly highlight the dangers of digital devices but describes how they are altering our thinking and lessening our ability to brainstorm and be creative. Our brains need downtime; we need to digest information [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending August 27, 2010

By: Gini Dietrich | August 27, 2010 | 
9
Last week Daniel Hindin and I had a Twitter brainstorm while I was in LA and he was in our office. While we were talking to one another, because it was publicly, a few of our friends jumped in to help. The idea? A round-up of five blogs, articles, videos, podcasts, or columns from the week that you should read/listen to/view. We have decided to do the [&hellip... Read More