Guest

Personal Branding Tips, SEO, and Red Socks

By: Guest | January 17, 2013 | 
18
Today’s guest post is by Andy Crestodina. Sometime during sophomore year in college, I decided to wear red socks. That day, I threw out all of my old socks and bought a dozen pairs of new red ones. Since that day, I’ve only worn one color socks: Red. Once people learn this, they often ask to check my socks when they see me. And I often [&hellip
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Gini Dietrich

Is Social Business a Buzzword or is There More to it?

By: Gini Dietrich | January 17, 2013 | 
54
When I spoke in Holland right after Thanksgiving, a woman in the audience asked me what I think about social business. I told her I thought it was a buzzword the social media geeks use to get more business. I hurt her feelings. Apparently she is creating a business around the idea. Because I hurt her feelings and because she presented a good argument for why organizations [&hellip
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Lindsay Bell

Five Simple Steps to a Classic PR Disaster

By: Lindsay Bell | January 16, 2013 | 
51
Today’s guest post is by Lindsay Bell.  Allow me to introduce to you The City of Hamilton, Ontario and its partner in PR apocalypse, Dialogue Partners. Hamilton started out as bucolic rolling farmland tucked in and around the Niagara Escarpment, purchased after the War of 1812. Today it’s a bustling metropolis of just more than a half million residents, give or take a few, and sits [&hellip
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Gini Dietrich

New Social Media Tools: Graph Search, Delicious, and Branch

By: Gini Dietrich | January 16, 2013 | 
57
Big news at Facebook yesterday, huh? I’m not going to dissect Graph Search for you. There are a gazillion blog posts already written about it. The best I’ve seen (so far) is one from Christopher Penn titled, “Five Tips for Facebook Graph Search Optimization.” I suggest checking it out because he makes some interesting points about how Facebook now competes with Google (although Google is about [&hellip
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Guest

How Soon Is Now? The Future of PR Firms, Part 2

By: Guest | January 15, 2013 | 
13
Today’s guest post is by Ken Jacobs.  In yesterday’s post, I shared the five critical capabilities I believe agencies must offer and/or the actions they must take to both best serve their clients and stay relevant in the coming months. These were based on a panel in which I participated last year on “The Future Of PR Firms” at the North American meeting of global PR network [&hellip
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Gini Dietrich

Survey Says: PR Pros Use too Many Buzzwords

By: Gini Dietrich | January 15, 2013 | 
117
We used to play this game in the office that didn’t really have a name. I suppose you could call it Corporate BINGO, except we didn’t fill out cards or have winners. We had a six foot whiteboard in the kitchen and, every time someone said (what we considered) some dumb corporate language, we’d write it down on the board. Soon, things such as “at the [&hellip
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Guest

How Soon is Now? The Future of PR Firms, Part 1

By: Guest | January 14, 2013 | 
14
Today’s guest post is by Ken Jacobs.  In the last few months of 2012, we saw a number of posts about PR firms of the future. One, by a number of executives from various PR agencies in PR Week about what the PR firm of 2017 will look like, resulted in this sharp response from Danny Brown. I watched this discussion with interest. Only a few [&hellip
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Gini Dietrich

2013 Business and Personal Goals

By: Gini Dietrich | January 14, 2013 | 
97
This year has started off really rough. I joked to a friend the other day that, if the first two weeks are any indication, 2013 isn’t going to be so fun. I was sick during the holidays so I didn’t do my normal New Year’s planning. I haven’t even blogged about my goals. Instead I’ve been sucked into this thing we call life and haven’t taken the [&hellip
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Gini Dietrich

The Three Things, Edition 15

By: Gini Dietrich | January 13, 2013 | 
4
Welcome to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 15th edition and you may notice “books” is becoming a bigger deal here. What can I say? I read a lot. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless [&hellip
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