Lindsay Bell

The Three Things, Edition 42

By: Lindsay Bell | August 4, 2013 | 
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By Lindsay Bell-Wheeler Welcome to the 42nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that [&hellip
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Rebecca Todd

Gin and Topics: Dogs, Dancing, Divas, and The Daily Mail

By: Rebecca Todd | August 2, 2013 | 
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By Rebecca Todd My Saturday morning tradition dating back to my childhood is to wake up slowly, watching some classic Canadiana on CTV. At 9:00 and 9:30, CTV2 plays back-to-back episodes of The Littlest Hobo, otherwise known as The Greatest Canadian TV Show of All Time. If you don’t know of it, a quick search on the YouTubes (or clicking above) should sort you right out. [&hellip
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Brad Farris

Marketing Departments: You Finally Got Some Swagga’!

By: Brad Farris | August 1, 2013 | 
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By Brad Farris Ok, you got some swagga’ – now what are you going to do with it? Twenty years ago marketing departments didn’t have the cachet, or status that it has today. Remember the famous Dilbert “Marketing: Two Drink Minimum” cartoon? At that time marketing mostly reported to the vice president of sales. Sales was the king-of-the-hill – marketing’s job was to support the sales [&hellip
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Gini Dietrich

There is No Such Thing as Off-the-Record

By: Gini Dietrich | August 1, 2013 | 
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By Gini Dietrich By now you’ve probably heard about Anthony Weiner’s communications director going off the rails. I’m not going to repeat here what she said, but let’s just say she called a former intern some really awful names. And, if that weren’t enough, she did so while talking with a journalist. The story goes like this: A former intern wrote an article for the New York [&hellip
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Lee Polevoi

Let’s Talk About Me: Writing a Professional Bio

By: Lee Polevoi | July 31, 2013 | 
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By Lee Polevoi Even the most accomplished writers sometimes get stymied writing a professional bio, for themselves or for their clients. What’s the right amount of information to convey? What’s too much? Too little? Should I include being named vice president of PRSA in 2010? What about the “Honorary Firefighter” plaque I received for rescuing a cat from a tree? (Ed’s Note: I’d include that!) Brief [&hellip
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Lindsay Bell

Business Lessons Learned: Remember to Watch Your Step

By: Lindsay Bell | July 31, 2013 | 
42
By Lindsay Bell-Wheeler As Kristen Matthews mentioned in her post yesterday, I too love life lessons. Those moments where you realize you’ve made a bad decision, or chose incorrectly. Now, as much as I love life lessons, I don’t love business lessons learned at the expense of a client. Derp. That said, much like our fearless leader Gini Dietrich (and Kristen!), I do love sharing life/business [&hellip
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Kristen Matthews

Blogging for Pay: Should Brands Pay for Mentions?

By: Kristen Matthews | July 30, 2013 | 
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By Kristen Matthews Wow, I love life lessons. And I love to share my life lessons, so here goes… I talk to brands and agencies about their outreach process on a daily basis. This gives me an in depth understanding of blogger outreach from the point-of-view of marketers and PR pros. This is what we’d call a one-sided perspective. This became really apparent when I wrote [&hellip
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Gini Dietrich

Seven Reasons the Publicis Omnicom Merger is a Big Deal

By: Gini Dietrich | July 30, 2013 | 
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By Gini Dietrich On Sunday, when I read the announcement of Omnicom and Publicis merging, I said to a friend, “This will be interesting. Having worked for Omnicom, I know how hard it is to work with the sister agencies. The partners are incentivized to get the most profit out of their P&L. They’re not incentivized to work with the sister agencies. Not to mention the [&hellip
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Mike Zammuto

How and When to Respond to Negative Reviews

By: Mike Zammuto | July 29, 2013 | 
14
By Mike Zammuto For business owners, there are few occurrences more unwelcome than the proliferation of negative online reviews. Bad online reviews are damaging to any business owner’s ego, but they are hardly just matters of vanity. Because so many consumers use online review sites to inform their purchasing decisions, companies beset with bad reviews can face dire consequences. These include drop-offs in sales, increases in refund [&hellip
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