Gini Dietrich

My Groupon Prediction

By: Gini Dietrich | December 6, 2010 | 
130
I’ve been thinking a lot about Groupon walking away from the $6 billion offer from  Google on Friday night. Our guest blogger today, Rusty Speidel, and I had a text message marathon  about it after it happened and I asked him to give his perspective on the deal. So I don’t want to steal his thunder, which will publish at noon central time today. But I’m [&hellip... Read More
Gini Dietrich

Top Five Stories Week Ending December 3

By: Gini Dietrich | December 3, 2010 | 
8
If people around you have the flu or strep right now, amp up your immune system! I’m serious. This stuff is bad. I haven’t been this sick in 10 or more years or for this long. It’s been an entire week.  I can’t even get on my bike. Take extra vitamins and drink OJ (or mimosas – great idea, Howie Goldfarb!) daily! Also, I learned yesterday [&hellip... Read More
Arment Dietrich

Google Boutiques.com: Best Search Site, Ever?

By: Arment Dietrich | December 2, 2010 | 
9
As the top online websites all try to tap more into the fashion social commerce world, Google has launched Boutiques.com, an online fashion search site, (not to be confused with Boutique.com). Google’s new fashion search site lets the user go into the “boutiques” and find items of fashion based on their searches, likes, and follows.  You can even go through and create your own boutique, which [&hellip... Read More
Gini Dietrich

Introducing Megan Beausang!

By: Gini Dietrich | December 2, 2010 | 
29
As promised, I have a little treat for you! Rather than listen to me all congested and sniffling up a storm, you get to hear our new chief financial officer, Megan Beausang, talk about what it’s like to work here and what she plans to do to help us achieve Global Domination.  Plus, you can’t tell by looking at her, but she has a little surprise [&hellip... Read More
Guest

Eight Tips to Pitch Media Better on Twitter

By: Guest | December 1, 2010 | 
52
Guest post by Maya Wasserman, a senior account executive at Bailey Gardiner. The continued proliferation of social media has changed how the PR industry interacts with and pitches the media. These days, the media are flocking to Twitter in droves, and the platform presents a new opportunity for PR pros to connect with journalists and bloggers. However, pitching there has its own set of rules and [&hellip... Read More
Gini Dietrich

Money Is Not a Motivator

By: Gini Dietrich | December 1, 2010 | 
66
In my quest to become a better leader and a better communicator, I read everything I can get my hands on and I practice, practice, practice (my piano teacher, who was also my great-aunt, used to say, “Perfect practice makes perfect). I likely drive my team nuts at times because I practice on them. Sometimes the skills I’m developing work and sometimes they don’t. It’s not [&hellip... Read More
Guest

Creative Destruction: Why Facebook and Twitter May be Doomed

By: Guest | November 30, 2010 | 
26
Editor’s note: Today’s guest author, Jay Pinkert, a principal with Shatterbox, was a winner of our 9 Marketing Trends for 2011 contest, in which we asked readers to submit the ninth trend for our upcoming webinar of the same name, which will be held on December 15. (It’s not too late to sign up!) Following are further thoughts on his submitted trend, creative destruction. In the [&hellip... Read More
Gini Dietrich

First Impression: Eight Ways to Avoid a Bad One

By: Gini Dietrich | November 30, 2010 | 
96
I’ve been curious about a phenomenon we’re seeing when we interview candidates these days. Their first impressions suck. Not everyone, but I’d venture to say 90 percent of them.Why do they suck? Because they’re not doing any research on Arment Dietrich nor are they reading Spin Sucks before they interview with us. Maybe it’s because we’ve been using Twitter as our recruiting playground and people have [&hellip... Read More
Guest

Privacy is Not Dead: Three Tools that Provide User Control

By: Guest | November 29, 2010 | 
11
I am very flattered and humbled to be asked to write here… especially about privacy, the grand-prize winning idea I submitted for the Spin Sucks 9 Marketing Trends webinar contest. I view social media as a revolution in interpersonal communication technology. Notice the word marketing is not in that statement. The current platforms were created to connect people to people and, based on current architecture, have enabled marketing [&hellip... Read More