Gini Dietrich

Gin and Topics: What Does the Fox Say?

By: Gini Dietrich | September 27, 2013 | 
By Gini Dietrich I’m baaaaaaack! I snuck myself into the Gin and Topics rotation. There are some advantages to being the shallow figurehead. Can you believe it’s almost October? I need to get my Halloween stuff out this weekend and get my house ready for fall. It’s been a crazy couple of months. I had a cycling accident that landed me in the emergency room and [&hellip
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Eric Pudalov

Grovo: Welcome to Internet School

By: Eric Pudalov | September 26, 2013 | 
By Eric Pudalov Admittedly, I’m a total nerd. As some guys are hooked on football, I follow the latest social network or mobile device. Yet, working in the field of disability support, I know that for some, everyday tasks can be a challenge. This carries over into learning software and the Internet. Even for those without so-called “disabilities,” learning new programs and social networks can be [&hellip
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Gini Dietrich

Ketchum and the Putin OpEd Create Disclosure in Media Relations Debate

By: Gini Dietrich | September 26, 2013 | 
By Gini Dietrich In early 2009, the Halifax-Plympton Reporter received a letter to the editor urging, “People contact their Congressman about the Medicare Advantage program, a sort of privatized health plan paid for through the recipient’s Medicare. There may be some interest in doing away with the program.” Seems benign enough, right? The letter was signed by a local resident, but it didn’t mention the local [&hellip
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Mickie Kennedy

Five Epic Twitter PR Fails

By: Mickie Kennedy | September 25, 2013 | 
By Mickie Kennedy Twitter can be your best friend when things go right, but when they go wrong, boy do they go wrong. Sometimes you don’t just fail, you epically fail. While everyone makes mistakes, there are some Twitter PR fails that are worth highlighting. Here are five examples of what NOT to do on Twitter. Five Epic Twitter PR Fails 1. The WPMI-TV Billboard Late [&hellip
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Yvette Pistorio

Social Media Crisis Management: Lessons Learned from British Airways

By: Yvette Pistorio | September 25, 2013 | 
By Yvette Pistorio As a community manager, we’re used to disgruntled customers taking to Twitter to vent their grievances about, well, pretty much anything. But this is new! A consumer turned one of these grievances into an ad! If you haven’t heard of it, I’ll recap it for you quickly: Hasan Syed’s parents flew British Airways from Chicago to Paris, and realized one of their bags [&hellip
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Shanna Mallon

Visual Content: How Starbucks Uses Instagram

By: Shanna Mallon | September 24, 2013 | 
By Shanna Mallon With 1.5 million followers (and counting!), Starbucks is a big brand that knows what it’s doing on Instagram. From posting pretty pictures of its products to amplifying a strong sense of its brand with relevant visual content, the company uses Instagram to reinforce its messaging and to connect with its fans. And while your company might not be Starbucks, here’s how you can [&hellip
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Gini Dietrich

Social Media Policy: When Are Your Own Opinions Not Okay?

By: Gini Dietrich | September 24, 2013 | 
By Gini Dietrich A couple of years ago, I watched a young woman tweet about how much she hated her job and her boss. Part of me wanted to message her to tell her to take that stuff off the public timeline. Clearly she didn’t know what she was doing. And then I saw her boss tweet to her, “No worries. You’re fired.” I’d venture to [&hellip
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Martin Waxman

Publicity: Confessions of a Publicist

By: Martin Waxman | September 23, 2013 | 
By Martin Waxman I started my career in PR as an entertainment publicist. That’s what it said on my business cards and I was so proud of that title. I was no Sidney Falco, but Sweet Smell of Success has always been one of my favorite movies. As a publicist, my job was getting things noticed by the mainstream media. And because I was dealing with [&hellip
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Gini Dietrich

Content Marketing: How SEO Affects What You Write

By: Gini Dietrich | September 23, 2013 | 
By Gini Dietrich It’s no surprise Google continues to change its algorithms to prevent people from gaming the system. Panda, Penguin, in-depth articles, death of news releases…the constant changes are confusing and hard to keep up with even if you’re not a content farm or practice black hat search engine optimization. If you consistently produce relevant and interesting content, the good news is a tweak to [&hellip
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