Gini Dietrich

Gin and Topics: Harlem Shake, Downton Arby’s, and U.S. Military

By: Gini Dietrich | February 22, 2013 | 
60
Boy! What a difference one week makes! Jamaica last week. Snow this week. I’m certainly not complaining – I got the best of both worlds in a matter of seven days. But look at the difference! It’s been a kind of quiet week, particularly for those who had to stuff five days into four. Hope it was as productive for all of you as it was [&hellip
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Mack Collier

Why Amanda Palmer is a Better Marketer than Your Brand

By: Mack Collier | February 21, 2013 | 
115
One Friday night in 2011, I was on Twitter when I suddenly started seeing a flurry of tweets from friends in Boston about a concert they had been to that night. It was a ‘secret show’ given by Amanda Palmer, and as I watched dozens upon dozens of tweets flying by, I decided to see what the big deal was. What Amanda had done was organize [&hellip
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Gini Dietrich

Women’s Equality: It Starts with Us or it Stays an Illusion

By: Gini Dietrich | February 21, 2013 | 
234
A couple of weeks ago, Sam Fiorella wrote an interesting blog post called, “Under-Representation of Women in Corporate and Political Offices.” In it, he discusses how women make up more than half the population in the United States and comprise nearly 47 percent of the jobs, yet less than 20 percent hold executive seats in either boardrooms or political offices. When I commented on the post, [&hellip
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Lindsay Bell

Why Your Editor is Your Friend

By: Lindsay Bell | February 20, 2013 | 
116
Today’s guest post is by Lindsay Bell. Jason Konopinski is a funny guy. He’s an even funnier guy when he uses words like ‘ding-danged,’ as he did in a recent Facebook post. To quote: “Bloggers, for all that is good and holy, COPYEDIT YOUR DING-DANGED POSTS.” While that status update sparked some great chatter around ‘writers – vs – authors’ and whether any monkey with a typewriter [&hellip
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Gini Dietrich

Join Stanford Smith for a Special Livefyre Q&A Today

By: Gini Dietrich | February 20, 2013 | 
256
Guess what today is?! It’s the third Wednesday of the month, which means…Livefyre Q&A day! Today we have Stanford Smith, of Pushing Social fame (and someone I got to meet in real life at Social Slam last year), on to talk about Born to Blog, the new book he co-authored with Mark Schaefer (Businesses Grow, The Tao of Twitter, Return on Influence). While the book isn’t [&hellip
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Guest

For the Love of Spam

By: Guest | February 19, 2013 | 
79
Today’s guest post is by Amy Vernon.  Spam fascinates me. Spam filters grow ever more clever, stopping it from even getting to us, more often than not. We’re all tired of it. But it works, apparently. Enough for people to keep doing it. Enough for people to keep sending ot invitations for us to buy pills, sex, or indirectly, money. Spam has different goals: Sometimes it’s [&hellip
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Gini Dietrich

PR Firm Gets Client’s Site Blacklisted for Duplicate Content

By: Gini Dietrich | February 19, 2013 | 
170
I mentioned yesterday I’m reading Andy Crestodina’s “Content Chemistry.” It’s an interesting book that is half theory and half lab; full of tips, cautions and notes for even the most sophisticated content marketer. If you’ve ever seen Andy speak or read his blog (or read his guest posts here), you’ll know you’re going to learn something from the first page (or you’ll discover it when you [&hellip
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Guest

A Triberr Confessional

By: Guest | February 18, 2013 | 
92
Today’s guest post is by Amy McCloskey Tobin. This post took me longer than any I have ever penned because I am so torn over how I feel about it’s subject: Triberr. Before you react, I KNOW how beloved the app is to so many of us bloggers. I had to twist Gini Dietrich’s arm a bit to get approval because she loves it so much. My confession: [&hellip
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Gini Dietrich

Five Tips for Writing Large Body of Works

By: Gini Dietrich | February 18, 2013 | 
119
A couple of weeks ago, Mr. D and I saw a super cheap flight and stay at an all-inclusive resort in Jamaica. I’m not normally a beach person. If we’re going to vacation in February, I’d prefer to ski. But he sold it to me as, “You can get a lot of writing done” and, in fact, I’m writing this from a beach in Montego Bay. [&hellip
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