Leslie Campisi

Niche Networks: The Future of Social Networking

By: Leslie Campisi | March 27, 2014 | 
Facebook is dead! Well, not quite. But as established networks stagnate and the social world continues to splinter, the challenge in making sure your well-crafted message reaches the most receptive audience only grows more intense. This is where niche networks come in. These networks have fewer users, but they are dedicated to their particular niche, making them extremely important to marketers who want to reach a specific audience.

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Gini Dietrich

Why We Won’t Shut Off Blog Comments

By: Gini Dietrich | March 27, 2014 | 
In a bold move, both Anti-Social Media and Copyblogger are leading the charge to shut off blog comments. A curious move, it's not one we'll emulate. Here's why

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Martin Waxman

Social Media, Boomers, and Rock and Roll

By: Martin Waxman | March 26, 2014 | 
The great Jerry Seinfeld seems to have a new schtick - What's up with kids these days? They’ve all got these phones and never use them to make a call… I just don’t get it…’ Have boomers become their parents, reacting to social media the way their parents reacted to rock music

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Eleanor Pierce

Social Media Connections and Landing a Great Job

By: Eleanor Pierce | March 26, 2014 | 
Social media connections, done right and built on real relationships, can help you in myriad ways. One important way, is when you're on the job hunt. Here are tips on building solid connections who will help you when you need it.

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Doug Austin

Authenticity is the Key to Marketing

By: Doug Austin | March 25, 2014 | 
Consumers today want real information in real time without fluff, filters, or fine print. Compared to other generations, they are very familiar with communication, media, and digital technologies, so it's incredibly important to come clean with them by using an honest voice and crafted messaging to offer insights into your business’ decisions, processes, and even failures. Learn how to use authenticity to reach a new generation of buyers.

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Gini Dietrich

Negative Criticism: Three Things GM is Doing Extraordinarily Well

By: Gini Dietrich | March 25, 2014 | 
When faced with negative criticism online about their latest recalls, GM has figured out how to balance brand building, reputation management, and responding to unhappy customers

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AJ Wilcox

Data: Five Improvements Every CMO Needs to Make

By: AJ Wilcox | March 24, 2014 | 
Using historic data to develop your marketing strategy? You may miss important opportunities to grow your business. Accessible data can help. Blogger AJ Wilcox tells you how

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Gini Dietrich

Financing a Growing Business: Options and Advice

By: Gini Dietrich | March 24, 2014 | 
Financing a growing business is a bit like the chicken and the egg: You can't hire people without clients and you can't bring on new clients without people. So what do you do

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Lindsay Bell

The Three Things, Edition 74

By: Lindsay Bell | March 23, 2014 | 
Whether you believe in evolution or not, the idea of a 500 pound chicken dinosaur roaming North America is pretty cool. Plus, the politics of SXSW, and a look at Elon Musk

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Gini Dietrich

Gin and Topics: The Lion King Doo Wop and Google as a Man

By: Gini Dietrich | March 21, 2014 | 
By Gini Dietrich Another Friday, another week closer to the end of the first quarter. Note to self: Get the second quarter plan finished stat. You have only one week left. It’s hard to believe this year is going by as quickly as it is. Time flies when you’re having fun! Spring is trying really hard to arrive in Chicago. We’re consistently hitting 40 degrees now. [&hellip

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