Gini Dietrich

Are We Nearing a Tech Bubble Burst?

By: Gini Dietrich | May 8, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 169Is anyone else concerned we’re very close to another tech bubble burst? It’s normal that history repeats itself, but it usually happens with generations who don’t remember the first time around. In Chicago, we don’t have to look far to begin this conversation. A little more than a year ago Groupon was offered $6 billion from Google (an offer [&hellip... Read More
Guest

Cómo se dice… “Strategic Communications”?

By: Guest | May 7, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 104Today’s guest post is written by Lucretia Pruitt.  I was recently asked what I considered to be my strongest business skill. No, I wasn’t interviewing for a job (which was the last time I was asked that question years ago). It was just one of those side conversations. I didn’t expect it to become important, but sometimes these things [&hellip... Read More
Gini Dietrich

No One Cares About Your News Release

By: Gini Dietrich | May 7, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 365A few weeks ago, a Facebook fan asked on our page, “Is it OK to post our news releases on our blog?” Dear Facebook fan, see image to the left. Just a couple of days ago, I was perusing through my personal Facebook stream and a friend of mine posted pretty much the same question. Dear Facebook friend, see [&hellip... Read More
Gini Dietrich

Gin and Topics: Hungry Lion, Bike Riding Dog, and Kids Singing Queen

By: Gini Dietrich | May 4, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 53Friday, Friday, Friday! I’m off to New Orleans tomorrow for the annual Counselors Academy. Jay Baer and I are co-keynoting (the brain child of Martin Waxman), which I’m really excited about! If you’ve ever seen Jay speak, you’ll know he’s going to make me look suuuuuper good in front of my peers. We’re doing something kind of fun and [&hellip... Read More
Guest

Is It Time To Stop Listening to Social Media?

By: Guest | May 3, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 148Today’s guest post is written by Elissa Freeman.  Shhhh. Can you hear it? It’s the sound of yet another corporate giant falling to its knees after a tidal wave of social media criticism. Corporate capitulation is happening with frightening regularity these days. We no longer look at the Fortune 500 as impenetrable monoliths; instead, they now appear as dominoes [&hellip... Read More
Gini Dietrich

Facebook Creates Organ Donor Update

By: Gini Dietrich | May 3, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 220I have to admit, Facebook is doing something I can really get behind. They want to lower the number of people who die each year waiting for an organ donation. What? Facebook, the social network? Yes, indeedy. More than 114,000 people in the United States, and millions more around the globe, are waiting for a donated organ that will save [&hellip... Read More
Guest

Mad Men, Pancake Syrup, and Analytics

By: Guest | May 2, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 87 Today’s guest post is written by Justin Graves.  Yes, they have something in common! As anyone who watches any television at all has surely noticed, the new “Mad Men” season has finally started. It’s easy to understand the show’s appeal: It gives the viewer what appears to be an inside look at the creative muscle and oversized egos [&hellip... Read More
Gini Dietrich

Seek or Shout: A Review

By: Gini Dietrich | May 2, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 172I don’t know why the new service from Cision makes me want to play hide and seek. Perhaps because it’s named Seek or Shout? It makes me all juvenile. But the service itself is not juvenile (apparently that’s just me). For those of you who have been in the PR industry a long time, you likely know HARO, or Help a Reporter [&hellip... Read More
Guest

Join Razoo on June 14 for Twive and Receive

By: Guest | May 1, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 87Today’s guest post is written by Geoff Livingston. Local and mobile are two really hot topics in marketing. They embody the spirit of the current customer media experience and where they are in any given moment. Increasingly, companies are turning to cause marketing to show their cultural values and enhance their brands. Consider that 83 percent of Americans want [&hellip... Read More
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