Arment Dietrich

How to Motivate Employees without Money

By: Arment Dietrich | September 6, 2010 | 
11
Guest post by Dallas Kincaid, founder and operations manager of Xecunet. Following Gini Dietrich’s recent post about why paying employees for innovative ideas doesn’t work, I told her about my recent attempt to motivate my employees without money. As a business owner, one challenge I have faced over the years is that, as you grow, you become further away from working hands-on with your customers and [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 3, 2010

By: Gini Dietrich | September 3, 2010 | 
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Happy Labor Day weekend! When we were kids my dad told us that Labor Day was for work and we’d end up helping in the yard…tilling the garden, mowing the lawn, washing the car, or (sometimes) big projects like laying new concrete. Not our idea of fun. I hope you’re getting off work early today to enjoy your long weekend without working. We close the office [&hellip... Read More
Arment Dietrich

Branded Content: Tales From the Dark Side

By: Arment Dietrich | September 2, 2010 | 
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As a former journalist and current manager of Spin Sucks, a proud outpost of branded content, many of my old colleagues would probably say that I’ve gone over to the dark side. When I was a cub reporter at a small newspaper on the central coast of California nearly a decade ago, a respected veteran reporter on staff, upon resigning from her post, left me a [&hellip... Read More
Gini Dietrich

How Do We Get On the First Page of Google?

By: Gini Dietrich | September 2, 2010 | 
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Nicole Ashton asks on the Arment Dietrich Facebook wall, “How do we get on the first page of Google without paying an arm and a leg?” I have three resources for her, ranging from free to $500 per month. Which resources do you recommend?? (If you’re receiving this via RSS and can’t view the video, click here)... Read More
Arment Dietrich

Four Challenges Facing Location-Based Services

By: Arment Dietrich | September 1, 2010 | 
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Guest post by Mike Schaffer, social media and online marketing manager at Iostudio. Despite the incessant buzz in the marketing industry surrounding Foursquare and Facebook Places, I see four major challenges facing location-based services. For all the hype, only four percent of adults are using these services (not to mention the 84 percent of adults who have no idea what they are). Clearly, not a ton [&hellip... Read More
Gini Dietrich

Equality in the Workplace for Women

By: Gini Dietrich | September 1, 2010 | 
45
As of late, there has been quite a bit written about equality in the workplace for women. First an absolutely scathing article, “Equality, Suffrage, and a Fetish for Money” was posted on the U.S. Chamber of Commerce blog about how ridiculous women are being in wanting equality (read the comments – it absolutely blows my mind people like Harrytoo exist in our country). Yes, on the [&hellip... Read More
Arment Dietrich

Five Steps to Better Communication with Customers

By: Arment Dietrich | August 31, 2010 | 
6
Guest post by Anna Barcelos, co-moderator of #IMCChat. Many organizations have an abundance of data. The big question is how are they using it to better communicate with customers and prospects? Additionally, some of this valuable information resides outside of marketing, making it a challenge for effective, relevant marketing and communications. From an integrated marketing communications (IMC) perspective, the best use of customer/prospect data is aggregating [&hellip... Read More
Gini Dietrich

You No Longer Control Your Company’s Brand

By: Gini Dietrich | August 31, 2010 | 
21
Steve McKee, the founder of McKee Wallwork Cleveland, BusinessWeek advertising columnist, author of When Growth Stalls, and friend wrote recently here about branding and how the tide has shifted. He says you no longer control your company’s brand; your customers do. Think about that for a second. You no longer control your company’s brand; your customers do. It used to be that the big, Fortune 500 [&hellip... Read More
Arment Dietrich

David and Goliath: How Small Businesses Can Defeat Their Large Competitors

By: Arment Dietrich | August 30, 2010 | 
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Guest post by John Heaney of Orange Envelopes. Entrepreneurs perpetually play the role of David against their Goliath corporate competitors. And, just like their biblical counterpart, small businesses can defeat their large competitors by outmaneuvering, out-imagining, and outperforming them. In a recent scholarly analysis, “How the Weak Win Wars: A Theory of Asymmetric Conflict,” author Ivan Arreguin-Toft analyzed battles between very large armies and small forces and concluded that during the [&hellip... Read More