Rosemary O’Neill

How a Two Sentence Email Became a Top News Story

By: Rosemary O’Neill | May 28, 2013 | 
47
It all started with the best Monday staff meeting ever. My husband/CEO and I decided over the weekend to offer unlimited paid time off to every one of our staff, no strings attached. In our minds, it was a matter of respecting our colleagues as adults and teammates. We would set the goals and milestones, and let them decide how to get there. When we made [&hellip
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Gini Dietrich

Three Data Points to Measure Your Blog Efforts

By: Gini Dietrich | May 28, 2013 | 
75
A few months ago, I decided to spend some time inside the Spin Sucks analytics to see if we could track and measure our blog efforts, other than the typical visitor and unique visitor increases. What I found was something surprising. Not only can we track the normal stats, we can also pay attention to how engaged the readers are (even if they don’t comment), whether [&hellip
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Gini Dietrich

The Three Things, Edition 34

By: Gini Dietrich | May 26, 2013 | 
5
Welcome to 34th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email [&hellip
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Gini Dietrich

Gin and Topics: The Perfect Night and It’s Not About the Nail

By: Gini Dietrich | May 24, 2013 | 
24
We’re a week behind the Canadians, but the U.S. finally gets their long weekend! Although, it was 37 degrees in Chicago on Thursday so I don’t know what our long weekend is going to bring us, weather-wise. Perhaps I’ll have to spend it reading and writing, instead of riding my bike a gazillion miles. BBQs, pool parties, neighborhood corn hole, gardening…what are each of you up [&hellip
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Amy Sept

Cause-Related Marketing: When Doing Good Goes Bad

By: Amy Sept | May 23, 2013 | 
17
“I don’t know how other people do it. I won’t work with non-profit clients ever again!” And so it begins: Another marketing pro frustrated by the way things work, and sometimes don’t, within the non-profit world. We all have work we love, and work that we…love less. I will never forget the woman who told me — not realizing I was the writer behind it — [&hellip
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Gini Dietrich

Answering the Top Five Social Media Questions Marketers Ask

By: Gini Dietrich | May 23, 2013 | 
65
The fifth annual Social Media Marketing Industry Report from Social Media Examiner was released earlier this week and the results aren’t overwhelmingly surprising. More than 3,000 marketers were surveyed and, while the report finds they place very high value on social media, the increase is only three percent from last year. That said, the percentage – 86 percent – is pretty high. In other words, more [&hellip
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Marjorie Clayman

Social Media Networks: Robot Friends with Off Switches

By: Marjorie Clayman | May 22, 2013 | 
36
In Sherry Turkle’s amazing book, Alone Together, she tells the story of a man named Adam. Adam has the goal of becoming either a songwriter or a screenwriter, but at the time Turkle meets him, he is just trying to make ends meet so that he can work on his passion projects. There’s a problem, though. Adam is not feeling productive or validated in anything he [&hellip
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Gini Dietrich

Join Mitch Joel for a Special Livefyre Q&A Today

By: Gini Dietrich | May 22, 2013 | 
337
I’m pretty excited about today’s Livefyre Q&A. We have uber smart, extraordinary speaker, and my social media husband, Mitch Joel. Most of you already at least know of Mitch. He is the president of Twist Image, one of North America’s best digital marketing agencies (and headquartered in my second country, Canada), and is a speaker, road warrior, father, husband, journalist, blogger, music lover, and author. His [&hellip
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Andy Crestodina

Beer Blogging: If Your Blog was a Beer…

By: Andy Crestodina | May 21, 2013 | 
46
Just like beer, we all consume a lot of blog content. It’s a coincidence, but we consume blogs and beers at about the same rate. Each week, the average American has 4.2 drinks and reads 4.1 blogs (sources: Gallup, Hubspot). So if your blog was a beer, what kind would it be? Every blog has a flavor. Like beer, some are light and some are heavy. Some [&hellip
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