Guest

Is Content More Important than Conversation?

By: Guest | February 6, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 237Today’s guest post is written by Brian Carter.  I bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. It extends [&hellip... Read More
Gini Dietrich

Komen Provides Excellent Crisis Management Case Study

By: Gini Dietrich | February 6, 2012 | 
124
Tweet Share Share +1 Pin EmailTotal Shares 267So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? Or did they cave because they were caught not applying their “we don’t fund organizations under investigation” rule across the board (Penn State receives funding and Bank of America [&hellip... Read More
Gini Dietrich

Gin and Topics: No Toilet Paper, Tech Terms, and Puppies

By: Gini Dietrich | February 3, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 56It’s a sad, sad day in Chicago. One year ago, we had so much snow the city shut down. Today? It’s in the upper 40s. Mother Nature is clearly confused. As much as I love snow, I do not want it in June. Do you hear me, Mother Nature? No snow in June! As a side note, Anne Weiskopf took the [&hellip... Read More
Gini Dietrich

Book Review: The End of Business As Usual

By: Gini Dietrich | February 3, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 46Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. Because she is a customer experience expert, she was especially interested in what Brian had to say about the connected customer and where business is going because of it. When I mentioned I was writing a review of the book, she [&hellip... Read More
Gini Dietrich

A Little Break from PR and Marketing

By: Gini Dietrich | February 2, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 57It’s Facebook question of the week time (clap, clap, clap)! Except. I didn’t record a video. I’m not really sure what happened. Typically I get up long before the sun comes up. This morning, however, Mr. D’s alarm went off at 5:45 and it woke me from the dead. It means I was a little more than an hour [&hellip... Read More
Gini Dietrich

Komen In PR Mess Because of Planned Parenthood Decision

By: Gini Dietrich | February 2, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 242I was thinking I wasn’t going to jump on the bandwagon and talk about this, but it’s so disgusting to me, it has to be said. What the heck is wrong with the Susan G. Komen for the Cure? On one side is the charity, Susan G. Komen for the Cure, which says it has raised $1.9 billion worldwide [&hellip... Read More
Guest

Seven Ways to Win Big with a Contest

By: Guest | February 1, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 105 Today’s guest post is written by Anne Weiskopf.  Shaw’s supermarkets (part of the SuperValu chain) launched a holiday giveaway in November worth more than $15 million in prizes and money saving offers across their 169 stores in five states. The concept of the “Wish Big Win Big Holiday Giveaway” is simple and compelling: Shoppers are given a number of [&hellip... Read More
Gini Dietrich

10 Content Ideas that Generate Comments and Shares

By: Gini Dietrich | February 1, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 859As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately. I hereby commit to change that. Therefore, today I have created a list of 10 types of content you can use for your blog. When you have writer’s block (cough, Lindsay Bell and Jason [&hellip... Read More
Guest

Don’t Be Authentic: Real Social Media Marketing Advice

By: Guest | January 31, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 116 Today’s guest post is written by Eric Wittlake. Be Authentic. A chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. What we really want is something carefully constructed, with enough [&hellip... Read More
Gini Dietrich

Stuck In a Rut? Pivot Your Business.

By: Gini Dietrich | January 31, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 137In 2010 we announced Arment Dietrich was no longer a PR firm. It was pretty amazing to see what happened, almost overnight. Clients and prospects, alike, stopped asking us to do only publicity and instead began to bring us in on integrated marketing communication programs. Even though we were constantly demonstrating our capabilities, we weren’t seen as an integrated [&hellip... Read More