Yvette Pistorio

Four Brands Using Instagram Really Well

By: Yvette Pistorio | October 17, 2012 | 
Tweet261 Buffer Share47 Share60 +117 Pin1Shares 386 Today’s guest post is by Yvette Pistorio. I love Instagram. I can take the world’s worst picture and boom! Instagram to the rescue! It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. And [&hellip... Read More
Gini Dietrich

Using Twitter to Disseminate News Without a News Release

By: Gini Dietrich | October 17, 2012 | 
Tweet276 Buffer Share44 Share75 +126 Pin9Shares 430I’ve never been a fan of the news release. I’ll go ahead and put it right out there. I think it makes PR pros lazy and clients too controlling. And it typically has no real effect on whether or not a journalist covers your story. In fact, earlier this year, I wrote, “No One Cares About Your News Release” when [&hellip... Read More

Fighting Hunger with No Names

By: Guest | October 16, 2012 | 
Tweet91 Buffer Share10 Share20 +1 PinShares 121 Today’s guest post is by Geoff Livingston Given who reads Spin Sucks I decided to open the kimono and show the social strategy behind the #hungertohope campaign today for World Food Day, an ad hoc strategy that was built to address a critical weakness. For a variety of time and legal reasons, we were not able to put a name [&hellip... Read More
Gini Dietrich

The Complete Marketing Communications Measurement Guide

By: Gini Dietrich | October 16, 2012 | 
Tweet276 Buffer Share31 Share80 +132 Pin2Shares 421The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. I [&hellip... Read More

Bad PR Recovery: Tips from the Celebrity Set

By: Guest | October 15, 2012 | 
Tweet Buffer Share Share +16 PinShares 6Today’s guest post is by Luis Salazar. Celebrity bad behavior is so common nowadays that most people barely bat an eye when they hear about it. Whether cheating on their significant others, brawling in clubs, shoplifting, or crashing into innocent pedestrians with their luxury cars, celebrities certainly are keeping their PR teams busy. And as Mel Gibson, Charlie Sheen, and [&hellip... Read More
Gini Dietrich

Pros and Cons of a Virtual Office

By: Gini Dietrich | October 15, 2012 | 
Tweet291 Buffer Share67 Share127 +152 Pin2Shares 539One year ago, we made a strange, but important, business decision. We decided to go completely virtual, giving people the opportunity to work from home, save on commute time, and be more productive with little to no daily interruptions. At the time, I said we’d revisit it in 10 months to see if, at the year mark, we should go [&hellip... Read More
Gini Dietrich

The Three Things, Edition 3

By: Gini Dietrich | October 14, 2012 | 
Tweet68 Buffer Share16 Share20 +18 Pin1Shares 113Welcome to the third edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be [&hellip... Read More
Gini Dietrich

Gin and Topics: Richard Simmons and Canadian Dance Moves

By: Gini Dietrich | October 12, 2012 | 
Tweet79 Buffer Share60 Share12 +1 Pin2Shares 153For the first time ever I received a Klout perk I actually wanted and used. Last night, the Cadillac ATS (well, not the car, but its marketing department) hosted an advanced screening of Argo. For those of you who don’t know, Argo is based on the declassified information about the Iranian hostage crisis in the late 70s and early 80s. [&hellip... Read More

The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore

By: Guest | October 11, 2012 | 
Tweet100 Buffer Share10 Share28 +112 PinShares 150Today’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. It says a lot about you, and it can convey all sorts of information: From what you do to who you are, and what your mindset [&hellip... Read More