Gini Dietrich

Marketing for Victory with Four Different Approaches

By: Gini Dietrich | June 27, 2012 | 
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Tweet Share Share +1 Pin EmailShares 135When carpenters build a house, they create a plan, get the materials, and gather their tools – from saws and sandpaper to hammers and screwdrivers. The carpenters carefully sequence their activities. First they lay the foundation, then the frame. Then they install drywall, and finish with paint, carpet, and appliances. It’s the same with your marketing program. You create your plan, [&hellip... Read More
Guest

Online vs. Offline Relationships: Build Them Before You Need Them

By: Guest | June 26, 2012 | 
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Tweet Share Share +1 Pin EmailShares 208This week our guest posts focus on adapting the traditional to the new. The week will culminate on Thursday with a webinar on How to Socialize Your Newsroom. Today: Relationships by Pat Rhoads. Last month Gini Dietrich asked, “Is Facebook making us more lonely?” Her post was based on a study in The Atlantic, concluding that indeed people seem to be more lonely in [&hellip... Read More
Gini Dietrich

Six Steps to Creating Content that Generate Leads

By: Gini Dietrich | June 26, 2012 | 
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Tweet Share Share +1 Pin EmailShares 296There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. The stat, from a study conducted by HubSpot and MarketingProfs, shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads. It stands to reason then, the more content you create, [&hellip... Read More
Guest

Add User-Generated Sites to Your PR Toolkit

By: Guest | June 25, 2012 | 
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Tweet Share Share +1 Pin EmailShares 103 This week our guest posts focus on adapting the traditional to the new. The week will culminate on Thursday with a webinar on How to Socialize Your Newsroom.  Today: News release distribution by Abbie Fink.  I’ve been doing public relations for a very long time. Since 6th grade, actually, when I helped organize a picket in front of the elementary school to [&hellip... Read More
Gini Dietrich

Top 10 Favorite Books of All-Time

By: Gini Dietrich | June 25, 2012 | 
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Tweet Share Share +1 Pin EmailShares 219If you read this on Margie Clayman’s blog, it won’t be new to you so you can either skip to the comments or go on about your day. But if you didn’t, I throw down the challenge to you, as well.  Last summer I challenged Margie Clayman to write a blog post of her 10 favorite books. She did. And [&hellip... Read More
Gini Dietrich

Gin and Topics: Triumph the Insult Dog and Cats Playing Patty Cake

By: Gini Dietrich | June 22, 2012 | 
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Tweet Share Share +1 Pin EmailShares 94Is anyone a dog whisperer? Jack Bauer has decided, of late, between 4:05 and 4:08 is the appropriate time to get up every morning. I’ve tried making him stay put until 5:00, which is when we normally get up, but he’s a 100 pound dog who jumps up on the bed if you don’t pay attention to him. And, let’s [&hellip... Read More
Guest

How a Non-Writer Cranks Out Content

By: Guest | June 21, 2012 | 
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Tweet Share Share +1 Pin EmailShares 295Today’s guest post is written by Brad Farris. Content marketing. Blogging. eBooks. We know these are all great marketing tactics, but they have one thing in common: They require me to write. Because writing doesn’t come naturally to me, I find every excuse in the book not to do it. Recently, I came across a video by Yuvi Zalkow about [&hellip... Read More
Gini Dietrich

CBS Issues Fake (and Totally Awesome) News Release

By: Gini Dietrich | June 21, 2012 | 
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Tweet Share Share +1 Pin EmailShares 373Did you hear the news that CBS sued ABC over their new show called The Glass House? Apparently CBS thinks it’s a direct rip-off of Big Brother, the reality show that follows a group of strangers living together in a house where they’re recorded and filmed 24/7. And, to be fair, The Glass House also follows a group of strangers living [&hellip... Read More
Arment Dietrich

Defining Client Service

By: Arment Dietrich | June 20, 2012 | 
12
Business understanding. This should really be two points here, understanding the business goals and understanding the business. Understanding the business goals. I don’t understand how agencies put together plans without understanding what the business goals are. Not just in terms of sell more stuff (if that is the direction of the goal) but how many? By when? What does next year look like? Five years from now? Then making sure everything you do effects that bottom line. Understanding the business. It is also our job to know everything about the business and the industry. The products, the people, the competitors, the trade magazines, the events and shows, the lingo and jargon, the list goes on and on... Read More
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