Gini Dietrich

Hiring a PR Firm: There is a Time Investment Required

By: Gini Dietrich | September 16, 2013 | 
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By Gini Dietrich In the past week I have been asked the same question four different times during interviews. This question has never come up before and I find it strange four different people have asked it of me in just the last seven days. It is: What is the one thing you wish prospects would ask you? Think about that from your own perspective. You’re [&hellip
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Lindsay Bell

The Three Things, Edition 48

By: Lindsay Bell | September 15, 2013 | 
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By Lindsay Bell-Wheeler Welcome to the 48th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip
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Rebecca Todd

Gin and Topics: Dogs on Banjos, RDJ, and Really Hot Yoga!

By: Rebecca Todd | September 13, 2013 | 
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By Rebecca Todd Will it surprise any of you to learn that I rode the short bus? (Editor’s Note: Not that there’s anything wrong with that.) Naw, somehow I didn’t think so. As I’ve gone on about in the past, I am from a small town. So small, in fact, it is not a town, but a hamlet. Not a “to be or not to be” [&hellip
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Neal Applefeld

Four Ways to Reinvent Retail Marketing through Augmented Reality

By: Neal Applefeld | September 12, 2013 | 
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By Neal Applefeld Technology has changed the way consumers shop. With the rise of online retail, a phenomenon known as “showrooming” has emerged. Shoppers visit brick and mortar stores to check out merchandise firsthand, then return home to make their purchase from an online retailer that offers the same goods at a lower price. This trend has taken a toll on brick and mortar retailers, creating [&hellip
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Gini Dietrich

Grammar Police: Twelve Mistakes Nearly Everyone Makes

By: Gini Dietrich | September 12, 2013 | 
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By Gini Dietrich As more and more organizations join the owned media way of marketing, the grammar police seem to be in greater force. Poor Sam Fiorella. Every time he writes something, he asks three or four of us to make sure he isn’t going to be crucified by the grammar police. It’s become quite comical and we enjoy giving him a hard time about it. [&hellip
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Carol Vieira

Media Relations: When a Reporter Says Jump, Ask How High

By: Carol Vieira | September 11, 2013 | 
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By Carol Vieira Twelve years ago, while working for the largest science organization in the world, we had a strict rule in the media relations office: You had 10 minutes to respond to a journalist. Drilling in a sense of urgency when working with the media was a hugely valuable career lesson that reporters are your top priority. The term media relations is self-descriptive. Relationships are at [&hellip
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Lindsay Bell

Step Outside Your Comfort Zones…Online and Off

By: Lindsay Bell | September 11, 2013 | 
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By Lindsay Bell Those of you who know me, know I enjoy the odd tipple (not this early in the morning, mind you!). You might also know I live in the slightly blue collar east end area of Toronto. Directly to the north are million dollar homes on a gorgeous ravine. To the south, million dollar homes on the beach. Where I live? Not so much. [&hellip
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Kent Barnds

The Worth Claim Affects Branding Differently than a Value Proposition

By: Kent Barnds | September 10, 2013 | 
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By Kent Barnds For most of us in higher education, it’s nearly impossible to convey a brand that is genuinely distinguishable in a crowded college landscape. We must convince our consumers (students) we are worth more than another college with essentially the same brand, even if they have a cooler mascot and logo. We need to convince people to pay more for what we offer, because [&hellip
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Gini Dietrich

Seven Years of Blogging. Happy Birthday, Spin Sucks!

By: Gini Dietrich | September 10, 2013 | 
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By Gini Dietrich Seven years ago tomorrow, Spin Sucks was born. Seven years. That’s kind of crazy, isn’t it? I’ve been thinking about this anniversary a lot this year. We’ve come a long way and I thought it’d be fun to share where it started. In the Beginning We launched this blog because some of the industry leaders were talking about this blogging thing. Back then, [&hellip
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