Gini Dietrich

Providing PR Counsel to Penn State

By: Gini Dietrich | November 30, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 123I’m thinking Spin Sucks should do a moron award…with a badge and everything (maybe Erin Feldman will create one??). Last week we had Coghlan Consulting Group. This week we had Governor Brownback and Mayor Winder. I learned about a PR guy in Arizona who tweeted about “midgets” and “special ed” persons…all while working with the Special Olympics. Then I [&hellip... Read More

Content Strategist vs. Content Analyst

By: Guest | November 29, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 5Today’s guest post is written by Tim Otis. It’s no secret we’re overwhelmed with content. But where is all the good content? How do you define it? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? Stories come and go. And they become the inspiration for [&hellip... Read More
Gini Dietrich

Politicians Trying to Control What Is Said Online

By: Gini Dietrich | November 29, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 121Let’s talk politics today, shall we? OK, not really politics, but the politicians who don’t know how to use the web appropriately. In one corner we have Mike Winder, West Valley City (Utah) Mayor, who was using a false identity to write news stories that were published in at least three different publications. In the other corner we have [&hellip... Read More

Using Twitter for Effective Media Relations

By: Guest | November 28, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 420 Today’s guest post is written by Keredy Andrews. The evolution of technology has moved the PR pitch away from hard copy press releases to the phone and email, but now reporters are busier than ever. Emails too easily get lost in the melee and when you catch them on the phone, they often don’t have time to listen to [&hellip... Read More
Gini Dietrich

Eight Social Media Trends for 2012

By: Gini Dietrich | November 28, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 1KWelcome back to the real world! I hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the [&hellip... Read More
Arment Dietrich

Five Tips for Working from Home

By: Arment Dietrich | November 23, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 208 Today’s guest post is written by Molli Megasko. Whenever I tell people I work from home, they respond with an “ah…” But being a telecommuter means more than wearing your PJ’s all day (although, uh, that is a really great perk). As virtual companies are on the rise, you might be presented with the opportunity to work remotely. [&hellip... Read More
Gini Dietrich

Happy Thanksgiving from My Family to Yours

By: Gini Dietrich | November 23, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 125It’s the day before Thanksgiving and, as I sat here last night trying to decide what to blog about, I though it’d be fun to ask my team what they’re thankful for this year. The only rule? They couldn’t be thankful they have a job or for their families or all the stuff people always say. We know you’re [&hellip... Read More

Refine and Improve: The Fifth Step to Social Media Mastery

By: Guest | November 22, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 57Today’s guest post is written by Nic Cartwright. Before you get too far into this post, make sure you have read the excellent series on The Five Steps in Social Media Excellence here on Spin Sucks. Once you have done that, onwards soldiers…. You’ve found the right tools to maximize your listening experience, you’ve spent some time assessing the noise [&hellip... Read More
Gini Dietrich

Coghlan Consulting Group Run By Morons

By: Gini Dietrich | November 22, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 153Oh this is good! You’re going to love this one. A nice little PR train wreck on the Tuesday of your short week. You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clients. Yes, they created fake news sites in order [&hellip... Read More
Gini Dietrich

Taking the French Out of Your Content

By: Gini Dietrich | November 21, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 89Earlier this month, I conducted a workshop for a small group of business leaders. It’s one of my most favorite things to do because the groups are typically 20-25 people so we can really dig into their business strategies, look at their web properties, and diagnose a few things that can be changed quickly for immediate success. During this [&hellip... Read More