Lindsay Bell

The Three Things, Edition 47

By: Lindsay Bell | September 8, 2013 | 
4
By Lindsay Bell-Wheeler Welcome to the 47th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip
... Read More
Lindsay Bell

Gin and Topics: Hip Hop, Bench Presses, and Funny Old People

By: Lindsay Bell | September 6, 2013 | 
28
By Lindsay Bell Yes, yes, it’s me again, serving up some delicious Gin and Topics for your viewing pleasure. It’s been a short week – but, as per usual – short weeks always seem longer and harder than the regular ones do. What’s up with that? Also, what’s up with the weather? It’s like the kids all officially go back to school and BOOM – someone [&hellip
... Read More
Jon Mikel Bailey

Business Success: The Secret Sauce is YOU!

By: Jon Mikel Bailey | September 5, 2013 | 
21
By Jon-Mikel Bailey I remember when we started Wood Street. We were networking fools back then. It was 2002 so it was before social media and smartphones (although my flip-phone was still pretty sweet!). We drove – a lot. I was at one of those networking events waiting for the meeting to start. A man sat down across from me, introduced himself and then asked me [&hellip
... Read More
Gini Dietrich

Create In-Depth Articles to Increase Your Google Authority

By: Gini Dietrich | September 5, 2013 | 
107
By Gini Dietrich In July, I decided to stop wasting my bike rides by listening to music and joined Audible. The goal? To listen to business books while I grind through a minimum of 30 miles every day. I began by “reading” Ctrl Alt Delete and then decided I would alternate between non-fiction and fiction. After all, all work and no play makes a very boring [&hellip
... Read More
Tom Elgar

The Unremarked Death of Another Business Blog

By: Tom Elgar | September 4, 2013 | 
39
By Tom Elgar The Content Marketing Institute produces an extensive report each year, which includes a list of the biggest issues faced by content marketers. In 2013 the biggest issue was producing content. The second biggest issue was producing engaging content. The third, variety of content. The biggest issue with content marketing is, clearly, THE CONTENT. There are many great tools to solve the issue of [&hellip
... Read More
Yvette Pistorio

Facebook Makes it Easier to Run Contests and Promotions

By: Yvette Pistorio | September 4, 2013 | 
32
By Yvette Pistorio Remember back in January when we told you to embrace changes on Facebook? We weren’t kidding! Facebook has made a number of changes during the past couple of months, including introduction of the hashtag, new Facebook Insights, calls-to-actions in cover photos, Instagram video, verified pages, ending sponsored stories, the ability to embed animated GIFs in a status update, embed your posts on a [&hellip
... Read More
Susan Cellura

Communications: Pain, Scars, and Glory!

By: Susan Cellura | September 3, 2013 | 
22
By Susan Cellura As we have established in a previous post, I am a (cough) HUGE college football fan. So when Lindsay Bell asked me if I’d like to be a guest blogger, well, my mind went directly to football and communications. I’m hoping many of you have seen the comedy/football movie, “The Replacements,” but if not, it’s about professional football players going on strike, and how [&hellip
... Read More
Gini Dietrich

Eight Things to Consider When You Create Calls-to-Action in Your Content

By: Gini Dietrich | September 3, 2013 | 
63
By Gini Dietrich Without really meaning to, I’ve created at three-part series on content marketing. A couple of weeks ago, we talked about how to create content without a ton of work. And, last week, we talked about how a fairy princess can become on-page search engine optimization. Today I’d like to take a look at how to create contextual calls-to-action that drive sales, which are [&hellip
... Read More
Lindsay Bell

The Three Things, Edition 46

By: Lindsay Bell | September 1, 2013 | 
1
By Lindsay Bell-Wheeler Welcome to the 43rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip
... Read More