Gini Dietrich

What Social TV Means for Marketers

By: Gini Dietrich | August 16, 2012 | 
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Tweet Share Share +1 Pin EmailShares 268 Last week, I was invited to speak on a panel at the Association for Education in Journalism and Mass Communicators conference. All in, there were about 1,000 journalism professors in Chicago for the annual conference, here to learn about new technologies, how business will affect their student’s future careers, and ethics in new media. There were five of us [&hellip... Read More
Arment Dietrich

How Media Training Could Have Saved Five Olympic Athletes

By: Arment Dietrich | August 15, 2012 | 
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Tweet Share Share +1 Pin EmailShares 143Today’s guest post is written by Allen Mireles. Media training, long considered a mainstay of public relations, is more important today than ever before, but must include the appropriate use of social media. Recently, no fewer than five Olympic athletes have demonstrated poor judgement in their online communications, several of which resulted in harsh penalties. British cyclist, Bradley Wiggins, showed [&hellip... Read More
Gini Dietrich

Join Margie Clayman for a Special Livefyre Q&A Today

By: Gini Dietrich | August 15, 2012 | 
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Tweet Share Share +1 Pin EmailShares 117We’re going to try something new here today. We’re going to have a live Q&A with Margie Clayman, the recent author of The ABCs of Marketing Myths. I’ve participated in such things at Danny Brown’s blog (he’s going to be so proud I’m stealing from him again) and we did a live chat on Spin Sucks during BlogWorld in 2011. [&hellip... Read More
Guest

Get the Kids Off the Phone and Meet in Real Life

By: Guest | August 14, 2012 | 
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Tweet Share Share +1 Pin EmailShares 118 Today’s guest post is written by Janet Tyler. The brats of the digital world—Twitter, Facebook, LinkedIn, Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height [&hellip... Read More
Gini Dietrich

PR Pros Not Keeping Up with What Journalists Want

By: Gini Dietrich | August 14, 2012 | 
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Tweet Share Share +1 Pin EmailShares 472I’m sure most of you remember when the plane went down in the Hudson River. Do you also remember the photo that accompanied most of the news reports? It was the image to the left, which was tweeted by one Janis Krums, who was on the ferry crossing the River when the plane landed and he tweeted a photo of [&hellip... Read More
Guest

Three Critical Traits Of a Social Media Grown-Up

By: Guest | August 13, 2012 | 
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Tweet Share Share +1 Pin EmailShares 198Today’s guest post is written by Mark Story. Cathryn Sloane’s article “Why Every Social Media Manager Should Be Under 25” caused a bit of firestorm last month. The debate surrounds how experienced – and old – someone should be to succeed as a social media practitioner. I weighed in, as did the Huffington Post. and most people took Cathryn to task [&hellip... Read More
Gini Dietrich

Is All Publicity Good?

By: Gini Dietrich | August 13, 2012 | 
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Tweet Share Share +1 Pin EmailShares 256Last November, an Entrepreneur article asked, “Is Any Publicity Good Publicity?” Of course, it goes along with the thinking that, as long as people are talking about you, you don’t care if they love you or hate you. But is that the best thing for a business? Do people buy from people they don’t like, but do so just because [&hellip... Read More
Gini Dietrich

Gin and Topics: Monkeys, Seals, Apologies, and Tight Pants

By: Gini Dietrich | August 10, 2012 | 
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Tweet Share Share +1 Pin EmailShares 72Many of you know I LOVE MONKEYS (cough, Jason Konopinski, cough) and you may have already seen this image floating around Facebook, but I just had to share it here…as a special addition to Gin and Topics. Every time I see this posted on another person’s Facebook page, I squeal. I mean, look at him! Cutest. Thing. Ever. It makes [&hellip... Read More
Guest

Reconsider Fashion PR

By: Guest | August 9, 2012 | 
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Tweet Share Share +1 Pin EmailShares 169Today’s guest post is written by Crosby Noricks. The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. The issue lies in the disconnect between what students are being taught, and where [&hellip... Read More
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