Gini Dietrich

Gin and Topics: Haunted Toaster, a Singing Dog, and Prank Call

By: Gini Dietrich | November 16, 2012 | 
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Tweet54 Buffer Share5 Share4 +1 PinShares 63Last night I was the “special” guest on Heckler’s Hangout, the brain child of Margie Clayman and Brian Vickery, with a little help from Sam Fiorella. It is supposed to be 15-30 minutes of an expert presenting a topic and then the audience gets to heckle that person. But, when I was told this was the case a mere five [&hellip... Read More
Guest

Celebrating a Million Likes on Instagram

By: Guest | November 15, 2012 | 
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Tweet98 Buffer Share83 Share27 +171 Pin4Shares 283Today’s guest post is by Tony Bennett. Last week marked an unprecedented milestone in my otherwise ordinary life; it’s the first time I’ve ever accumulated a million of anything! Sadly, it’s not dollars, but a million likes on Instagram certainly is a gratifying consolation prize. While there’s no “easy-button” for building such an engaging fan base, there are three simple [&hellip... Read More
Gini Dietrich

The Seinfeld of Blog Posts

By: Gini Dietrich | November 15, 2012 | 
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Tweet82 Buffer Share41 Share34 +124 Pin6Shares 187My friend Ken Jacobs and I were talking the other day about Seinfeld. What a great show that was! I remember where I was (at a TV station in South Bend, Ind.) when they announced the show was going off the air. I suppose, if you’re so inclined, you could work backwards to figure out how old I am. Old [&hellip... Read More
Lindsay Bell

The Vacation Nation: Unlimited Paid Time Off

By: Lindsay Bell | November 14, 2012 | 
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Tweet83 Buffer Share47 Share14 +17 PinShares 151Today’s guest post is by Lindsay Bell. I don’t know about you, but from where I’m sitting up here in the Great White North, it’s getting pretty chilly. Winter storms are on the horizon, and while Gini Dietrich might be a snow bunny, I, my friends, most certainly am not. Right now I’m starting to dream of southern climes. I’m obsessed [&hellip... Read More
Gini Dietrich

Instagram Web Profiles Provide Excellent Marketing Opportunity

By: Gini Dietrich | November 14, 2012 | 
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Tweet164 Buffer Share17 Share34 +119 Pin4Shares 238I realize we are nine days behind the news of the Instagram web profiles, but that doesn’t mean we shouldn’t talk about them! First, let’s get this out of the way… I LOVE THEM! Not as much as I LOVE PINTEREST, but it’s pretty cool we can point people to our Instagram streams online now. With that out of the [&hellip... Read More
Guest

Don’t Make a Crisis Out of Opportunity

By: Guest | November 13, 2012 | 
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Tweet73 Buffer Share9 Share7 +1 PinShares 89Today’s guest post is by Sean Fleming. Every single interaction with the public is an opportunity for you to espouse your brand’s voice and values. If social media has done anything it has been to break down the barriers between customers and the businesses from which they buy. Oh, and it’s also made it easy for bored married people to [&hellip... Read More
Gini Dietrich

Oracle Social Screws Up the Social Media Game

By: Gini Dietrich | November 13, 2012 | 
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Tweet91 Buffer Share19 Share47 +124 Pin1Shares 182This past Saturday morning, I was tagged (along with six other friends) in a Facebook post by Danny Brown. In it, he questions why Oracle Social, which launched their page just a mere five days prior had 456,000 likes (it’s now more than a million in six days). I took a stroll over to the Oracle Social page and, thankfully, [&hellip... Read More
Guest

Movies and Marketing: Three Lessons from John Hughes

By: Guest | November 12, 2012 | 
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Tweet85 Buffer Share10 Share19 +115 PinShares 129Today’s guest post is by Tracy Paden. A recent mobile ad campaign for one of my clients wasn’t performing as well as I’d hoped. Despite the ample number of impressions, click-through rates were down. I turned to our advertising partner for some insight, and I was less than pleased to hear back, “Well. . . your app just isn’t that [&hellip... Read More
Gini Dietrich

Fire the Prima Donna! Three Reasons it Will Save Your Business.

By: Gini Dietrich | November 12, 2012 | 
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Tweet100 Buffer Share32 Share63 +128 Pin1Shares 224A couple of weeks ago, Scott Forstall, the Apple executive in charge of iOS and the maps debacle associated with the iPhone 5 release, was categorically fired. According to Gigaom, Forstall was asked to co-sign (with Apple CEO, Tim Cook) an apology letter to customers for the maps issue. He refused, which looks to be the straw that broke the [&hellip... Read More
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